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Social Media Marketing: Hashtags

Subscribe to Marketing Day for the very best digital marketing news, delivered each day.

  • Latest

Pep Boys #MotorOilMasterpiece Campaign Gifted 100 Dads With Motor Oil-Drawn Recreations Of Their Favorite Car

The car care company manages to celebrate dads and cars while tying the messaging back to its brand promise with a dose of recycled motor oil....

Steve Hall | Jun 18, 2015 at 4:59 pm ET

Coca-Cola Will Donate $1 For Every Social Media Share This #ReachUp Special Olympics Video Receives

Coca-Cola burnishes its image as a supporter of worthy causes by using an inspirational song to promote its Special Olympics...

Steve Hall | Jun 15, 2015 at 2:47 pm ET

Cute Kids Tell Bad Dad Jokes In Social Campaign For Appliance & Electronics Brand

The regional retailer employs corny humor and adorable children to connect with Father's Day gift givers....

Steve Hall | Jun 12, 2015 at 3:54 pm ET

Home Improvement Store Creates Camera-Equipped Birdhouses That Tweet

It's spring -- a time for birdsong and DIY building projects. One retailer has combined these two trending topics for a Twitter campaign....

Steve Hall | Jun 8, 2015 at 2:24 pm ET

Hanes Will Send You To Disney If You Find Lost Socks In The Park

The clothing company conducts a social media contest using lost sock selfies....

Steve Hall | Jun 3, 2015 at 6:34 pm ET

California Milk Processors Target Hispanics With $2,000 Scholarship Contest

The "Got Milk?" brand is partnering with Latina mom bloggers to spread the word about the bilingual art contest....

Steve Hall | May 27, 2015 at 5:22 pm ET

World Wildlife Foundation’s #EndangeredEmoji Campaign Uses Twitter To Solicit Support And Donations For Endangered Species

The non-profit seizes on the fact that 17 species in the emoji alphabet are endangered....

Steve Hall | May 19, 2015 at 3:34 pm ET

Acura Partners With 5 Social Media Storytellers For #ILX2016 Digital 3D Flipbook Effort

The brand is challenging social media mavens to be snappy with their screenshots....

Steve Hall | May 18, 2015 at 4:29 pm ET

Humane Society’s Brilliant Puppy Drone Stunt Achieves Viral Success

What if a puppy was packed by a robot and delivered by a drone? The non-profit asks this question in its new campaign highlighting the plight of...

Steve Hall | May 14, 2015 at 12:17 pm ET

Nissan To Award Altima To The Winner Of Its #AltimaChaseSweeps Social Scavenger Hunt

The car brand is leading interested consumers on a three-week scavenger hunt, delivering clues via its social media presences....

Steve Hall | May 12, 2015 at 11:55 am ET

Beer Brand’s #TweetAt12 Campaign Offers Free Beer To Those Who Tweet At Noon

Synchronize your watches! With a new contest, Fuller's London Pride is rewarding tweets and raising awareness of its daily quality check....

Steve Hall | May 6, 2015 at 1:45 pm ET

Guitar Center Teams With Grammy Winner DJ Zedd For #PlayItForward Social Amplification Remix Contest

The musical instrument retailer looks to reach aspiring musicians with a crowdsourced and celebrity-judged competition....

Steve Hall | May 5, 2015 at 4:32 pm ET

Audi Rick Rolls Those Expecting #WomenDrivers Meme Hilarity

Think another brand stepped in it by unintentionally giving offense? That's just what Audi and its agency want you to think....

Steve Hall | May 4, 2015 at 4:06 pm ET

Earth Day Efforts Encouraged Californians To Share “Acts of Green” On Social Media

A state initiative sought to use the power of social media influence to encourage resource conservation....

Steve Hall | Apr 30, 2015 at 1:00 pm ET

Storage Company’s Parenting Advice Video Goes Viral

Extra Space facilitates a conversation between veteran parents and parents-to-be, meanwhile urging expectant couples to #MakeRoomForLife by...

Steve Hall | Apr 29, 2015 at 4:58 pm ET

Minute Maid Celebrates Parents With #DoinGood Video, Blogger Partnership & Contest

Downtrodden self-doubting parents get understanding and encouragement from the Coca-Cola brand's new effort....

Steve Hall | Apr 28, 2015 at 2:45 pm ET

Durex Teams Up With Popular Vlogger Hannah Witton To Give Sex Advice In #DurexHannah Campaign

The brand is the latest to tap well-known YouTubers whose message ties in with their own....

Steve Hall | Apr 27, 2015 at 6:53 pm ET

Dos Equis Offers Chance To Win Most Interesting Man Contest On #DosDeMayo

The brand's iconic character is promoting the Mexican beer on a Mexican holiday -- just a few days early....

Steve Hall | Apr 23, 2015 at 6:02 pm ET

Acne Brand Debuts Teen Dramedy Series ‘The Benzacs’ on Instagram

Deutch New York helps the brand reach teens with ongoing mini-videos....

Steve Hall | Apr 23, 2015 at 1:33 pm ET

How To Grow Your Personal Brand On Twitter In Only 10 Minutes A Day

Can't afford a social media manager? Columnist Neil Patel offers up tips on how to grow your own personal brand on...

Neil Patel | Apr 17, 2015 at 11:03 am ET
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