Social Media Marketing: Hashtags
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Pep Boys #MotorOilMasterpiece Campaign Gifted 100 Dads With Motor Oil-Drawn Recreations Of Their Favorite Car
The car care company manages to celebrate dads and cars while tying the messaging back to its brand promise with a dose of recycled motor oil....
Coca-Cola Will Donate $1 For Every Social Media Share This #ReachUp Special Olympics Video Receives
Coca-Cola burnishes its image as a supporter of worthy causes by using an inspirational song to promote its Special Olympics...
Cute Kids Tell Bad Dad Jokes In Social Campaign For Appliance & Electronics Brand
The regional retailer employs corny humor and adorable children to connect with Father's Day gift givers....
Home Improvement Store Creates Camera-Equipped Birdhouses That Tweet
It's spring -- a time for birdsong and DIY building projects. One retailer has combined these two trending topics for a Twitter campaign....
Hanes Will Send You To Disney If You Find Lost Socks In The Park
The clothing company conducts a social media contest using lost sock selfies....
California Milk Processors Target Hispanics With $2,000 Scholarship Contest
The "Got Milk?" brand is partnering with Latina mom bloggers to spread the word about the bilingual art contest....
World Wildlife Foundation’s #EndangeredEmoji Campaign Uses Twitter To Solicit Support And Donations For Endangered Species
The non-profit seizes on the fact that 17 species in the emoji alphabet are endangered....
Acura Partners With 5 Social Media Storytellers For #ILX2016 Digital 3D Flipbook Effort
The brand is challenging social media mavens to be snappy with their screenshots....
Humane Society’s Brilliant Puppy Drone Stunt Achieves Viral Success
What if a puppy was packed by a robot and delivered by a drone? The non-profit asks this question in its new campaign highlighting the plight of...
Nissan To Award Altima To The Winner Of Its #AltimaChaseSweeps Social Scavenger Hunt
The car brand is leading interested consumers on a three-week scavenger hunt, delivering clues via its social media presences....
Beer Brand’s #TweetAt12 Campaign Offers Free Beer To Those Who Tweet At Noon
Synchronize your watches! With a new contest, Fuller's London Pride is rewarding tweets and raising awareness of its daily quality check....
Guitar Center Teams With Grammy Winner DJ Zedd For #PlayItForward Social Amplification Remix Contest
The musical instrument retailer looks to reach aspiring musicians with a crowdsourced and celebrity-judged competition....
Audi Rick Rolls Those Expecting #WomenDrivers Meme Hilarity
Think another brand stepped in it by unintentionally giving offense? That's just what Audi and its agency want you to think....
Earth Day Efforts Encouraged Californians To Share “Acts of Green” On Social Media
A state initiative sought to use the power of social media influence to encourage resource conservation....
Storage Company’s Parenting Advice Video Goes Viral
Extra Space facilitates a conversation between veteran parents and parents-to-be, meanwhile urging expectant couples to #MakeRoomForLife by...
Minute Maid Celebrates Parents With #DoinGood Video, Blogger Partnership & Contest
Downtrodden self-doubting parents get understanding and encouragement from the Coca-Cola brand's new effort....
Durex Teams Up With Popular Vlogger Hannah Witton To Give Sex Advice In #DurexHannah Campaign
The brand is the latest to tap well-known YouTubers whose message ties in with their own....
Dos Equis Offers Chance To Win Most Interesting Man Contest On #DosDeMayo
The brand's iconic character is promoting the Mexican beer on a Mexican holiday -- just a few days early....
Acne Brand Debuts Teen Dramedy Series ‘The Benzacs’ on Instagram
Deutch New York helps the brand reach teens with ongoing mini-videos....
How To Grow Your Personal Brand On Twitter In Only 10 Minutes A Day
Can't afford a social media manager? Columnist Neil Patel offers up tips on how to grow your own personal brand on...