Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles

mobile-devices-featured Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Consumer services was the category with the highest percentage of mobile traffic at 33 percent. B2B sites had the lowest percentage of mobile traffic at 16 percent. Source: Wpromote With a much larger sample of sites, StatCounter shows a higher aggregate percentage of mobile traffic in the US market: Desktop [...]


Hacking, E-Theft Grow As 18 Percent Report Data Stolen

privacy-security-featured Major internet sites now seem to suffer routine data breaches. Over the past several months, we've learned that multiple major retailers had credit card numbers (by the millions) stolen as their databases were hacked from Eastern Europe. Last week, “Heartbleed” was discovered, prompting the recommendation to change all your passwords online. Welcome to the new normal -- or so it would seem. The Pew Research Center released January 2014 survey data this morning that found 18 percent of adults online have had personal information stolen ("Social Security Number, credit card, or ban [...]


Social Media, Mobile And YouTube Changing The Nature Of “TV”

social-media-tv A trio of reports sheds new light and visibility on how TV and digital video viewing habits are changing with social media in the multi-platform era. Viewing habits are shifting dramatically in large part because of on-demand viewing and the availability of programming across screens. According to the Ooyala Global Video Index (for Q4 2013), based on behaviors observed across its network of video publishers, smartphones and tablets are grabbing a larger share of video viewing time. The report looked video consumption on connected TVs, video on PCs, tablets and smartphones. While there [...]


Study: Only 16% Of People Use Social Media While Watching Prime Time TV

twitter-tv-200px A newly released study from The Council of Research Excellence found only 16.1 percent of survey respondents claimed to have used social media while watching prime time television. To evaluate social media influence on TV viewing habits, 1,665 survey participants were instructed to log any social posts about a prime time TV show, as well as any time they discussed a TV show on their social networks. The study's findings were based on 78,310 diary entries covering nearly 1,600 shows reported via a mobile app supplied by the research group. According to the report, social media has very li [...]


The “App-Churn Window”: 60 Pct. Of Users Might Never Return

smartphone-shutterstock The strategic importance of apps is now self-evident, with roughly 90 percent of mobile internet time being spent there, according to Nielsen. However if companies' apps don't engage users quickly and effectively, they may churn -- never to return. That's according to Localytics, which offers some very useful data and advice about what it calls the "app-churn window." The longer the interval between the initial app use and a second use, the greater the risk of churn the company says. Localytics analyzed app usage patterns of iOS devices and found the following "rules": The "me [...]


IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles

money-growth-chart-featured The IAB has just released its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and full year revenues were $42.8 billion, beating broadcast TV (though not TV in total) for the first time. The 2013 numbers grew by 17 percent over 2012. Last year the IAB reported $36.6 billion in full year ad revenue. One of the highlights, mobile ad revenue hit nearly $7.1 billion, doubling from last year's $3.4 billion. Digital video also grew significantly to reach nearly $3 billion. Search, which continued to be the largest single category of [...]


Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure

Time spent with apps If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. So, you can feel free to use the contact info below to discuss how to take your campaigns to the next level and stop reading this column. For the other 99% of us, the recent announcement by app analytics provider Flurry that users are still spending more time in apps than the mo [...]


Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard

youtube-logo-200 Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking its top ten paid ads for last month based on viewcount. According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children UK's "Most Shoking Second a Day" video outranked videos from brands like Samsung, Old Spice and Subaru. There is a notable disparity between the number of views for the top two videos and the rest of the list. Both the No. 1 and No. 2 videos generated over 20 million view [...]


3 Tips to Get Your Affiliate Network Working For You

shutterstock_171989792-gears-work Times are tough for affiliates. In February 2014, the affiliate channel accounted for only 7% of e-commerce transactions -- down from 9% in February 2013, and a drop in the bucket compared to major e-commerce traffic sources like organic search (24%), paid search (19%), and email (18%). The above figures come from The Custora Pulse, a free US e-commerce industry benchmark, aggregating transaction and customer data from over 100 US e-commerce retailers, developed and updated by e-commerce marketing analytics company Custora (disclosure: my employer). But don't go feeling bad for affili [...]


Display To Eclipse Paid Search Ad Spend In 2016, Mobile Set To Become 4th-Largest Ad Medium

display-ad-featured Spending on display advertising will soon overtake paid search. That's according to ZenithOptimedia's latest global advertising forecast. With display advertising growing at 21 percent a year, it's expected to hit $74.4 billion in 2016. While paid search, which is experiencing 13 percent annual growth, is estimated to come in at $71 billion at that time. Zenith expects search to keep dominating this year, however, with search spend projected at $55.7 billion versus $ 51.8 billion for display. Programmatic buying is boosting the pace of expansion of display advertising, now the fastest [...]


LG, Microsoft Show Some Life In ComScore Smartphone Report

smartphones-600px Much like the comScore top 50 internet sites report or its search market share reports, which rarely change much, the firm's US smartphone report has similarly become flat with little changing from month to month. The new numbers are now out for February. The top two OEM spots are consistently Apple and Samsung. On the OS side, Apple and Google gain or lose a point or fraction of a point and generally everyone else is flat or down. This month is really no exception except that LG has gained a bit of share among handset OEMs and Microsoft/Windows saw a modest gain on the platform side. [...]


Survey: Half Of Not-Online Seniors Say They’re Not Missing Out

Older Americans internet adoption Newly released telephone survey data from the Pew Research Center reflect that Americans over 65 use the internet in much the same way that younger people do, just not at the same penetration levels. However a large number of seniors who do not currently use the internet don't feel that they're missing out. The Pew survey, sponsored in part by the Gates Foundation, included more than 6,000 US adults and was conducted in Q3 of last year. According to the data, 59 percent of US seniors use the internet, compared with 86 percent of the overall population. However among more affluent ($75,00 [...]


Report: Millennials Spend 48% More Time Watching Online Video Than Average Internet User

Video click Online video continues to be in high demand. According to comScore's newly released Digital Future in Focus report, 85 million daily viewers are consuming online videos, with Millennials spending 48 percent more time watching them than the average internet user. "Young people and Millennials are increasingly difficult to reach via traditional media, but they are the most engaged viewers of online video...and they readily use this medium for consuming premium scripted content," claims comScore. Analyzing online video trends, comScore reports YouTube reaches 84 percent of the 85 million da [...]


Google Has 49 Pct Of Mobile Ad Revs, Just 18 Pct Of Time Spent

mobile-payment-wallet-featured Google makes more than its "fair share" of mobile ad revenue based on time spent with Google mobile properties, whereas Facebook's revenues are in line with time spent. That's according to data published by Flurry, relying on ad revenue estimates from eMarketer. The chart below contains eMarketer's global revenue projection for mobile advertising. According to these estimates, Google will bring in more than $14.5 billion in mobile revenue in 2014, while Facebook will generate just under half of that or roughly $6.8 billion. Flurry's report found that mobile users spend 86 percent of [...]


Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY

Paid Search Spend Trends Q1 2014 IgnitionOne Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne's latest quarterly report, which looks at paid search performance of campaigns across its management platform that's used by major brands and agencies. Paid search clicks rose a modest 5 percent and click-through-rates (CTR) were up 23 percent. Impressions fell again -- dropping 15 percent year-over- year. The drop in impressions, according to the report, is due to the increase in mobile searches where there is less ad real estate per query. However, these mobile se [...]


For Mobile App Monetization, Free(mium) Is Winning

smartphone-shutterstock According to a survey based study, jointly released by App Annie and IDC this week, the "freemium" model is the most popular way for developers and publishers to make money on their mobile apps. In-app advertising is another popular and successful method -- though only 42 percent of developer survey respondents were using in-app ads. The third most popular method (far behind the other two) is paid-app purchases. You can either consider WhatsApp a freemium model (free for the first year) or a paid app model (annual subscription). The same goes for apps such as the New York Times: the app [...]


Report: February E-commerce Sales Up 10% Over Last Year, Outperforming US Retail Sales

ecommerce-shopping-credit-600 According to Custora's latest reports, last month's e-commerce revenue climbed 10 percent over February, 2013. The growth in online sales represents a significant increase compared to overall US retail sales which Custora says grew a meager 1.5 percent compared to last February. Tracking over 100 US retailers and 70 million shoppers, the report revealed transactions were also up 12 percent year-over-year, along with average order value which experienced a slight one-percent growth rate. Custora's numbers show mobile e-commerce continues to grow, with purchases made on smartphones and [...]


Study: 30% Of Facebook Users Are Consuming News, But It’s Mostly “Incidental” Consumption

news-headlines-featured After posting an overview yesterday of the Pew Research Center's State of News Media report, we wanted to dig a little deeper into the study's research on social media news consumption. According to the Pew report, three in ten Facebook users get news from the social media site. Even with the relatively high number of people reading news on Facebook, Pew claims Facebook news consumption is an "incidental experience." According to the report, only 22 percent of the people reading news on Facebook believe it is a useful news resource. The remaining 78 percent are on Facebook for reasons ot [...]


Among Top 100 Etail Sites Only 9 Pct Using Responsive Design

mobile-responsive-design-featured Despite being a recommended mobile "best practice," only 9 percent of the top 100 e-retail sites are using responsive design. That's according to the latest edition of The Search Agency's Mobile Experience Scorecard. Previously, the agency evaluated and ranked the mobile sites of the Fortune 100 and top 100 traditional retailers. In this ranking exercise, The Search Agency considered a range of criteria, including site/page load time, site format, search box, shopping cart, sign in, social media buttons and app presence. Each category offered a potential score of five points. Those were [...]


Study: Expert Content 83% More Effective Lifting Purchase Considerations Than User Reviews

content-marketing-featured A recent content marketing study conducted by Nielsen revealed consumers are more likely to be influenced by third-party expert content over branded content and user reviews when making buying decisions. According to Nielsen's "The Role of Content" study, expert content -- product reviews and articles from third-party websites and blogs -- was 83 percent more effective at lifting product purchase considerations than user reviews, and 38 percent more effective than branded content. Commissioned by content marketing solutions provider inPowered, Nielsen surveyed 900 consumers, measuring th [...]


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