With today's announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released new data highlighting CTRs of display ads based on viewability metrics. According to their findings, users are up to 21 times more likely to click on a viewable ad. The viewability metric measures the percentage of an ad that is viewable on screen and the length of time the ad is displayed. To meet the IAB's standard for viewable impressions, at least, 50 percent of the ad must be viewable on screen for one second or longer. After comparing [...]

Related Topics: Channel: Analytics | Google: Display Advertising | Marketing Tools: Analytics | Statistics: Online Advertising | Top News

Not that long ago many people were speculating about when smartphone penetration would reach 50 percent. That happened relatively early in 2012. And today US smartphone ownership stands at roughly 60% according to Nielsen. Yesterday IDC reported another milestone: smartphone "shipments" surpassed non-smartphone shipments for the first time in Q1. According to the device-tracking firm, "more than half (51.6 percent) the total phone shipments in a quarter were smartphones." The following chart shows top global phone vendors (all phone shipments) according to IDC: Samsung lead all ot [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Top News

Yahoo's unique video viewers rose to 50.3 million, up from 43.6 million in February, bumping the company up a rung to the  number four U.S. Online Video Content Property according to comScore's March 2013 US Online Video Rankings, In March, the number of Americans watching online content videos rose 2.5% from February. Nearly 182.5 million Americans watched 39.3 billion online content videos. Ad video views hit an all-time high at 13.2 billion, up from 9.9 billion in February. Yahoo moved up a rung to number four and closed in on VEVO this month. (It will be interesting to watch what impac [...]

Related Topics: Channel: Video | Facebook: Statistics | Google: YouTube | Statistics: Market Share | Yahoo

During the 2012 it may have felt like 100% of the people you saw on Twitter and Facebook featured politically-oriented content the the actual number was far less. A new Pew Internet study shows that 39%  of adults took part in some form of political activity on  a social network. The majority of the activity came in the form of liking or sharing political material (23% of all adults polled). Of all social networking specific users, 38% were active liking or sharing political material. The second most social activity to do with politics (35%) was to encourage others to vote. Social network [...]

Related Topics: Channel: Strategy | Social Media Marketing | Statistics | Statistics: Social Media

Much has been made of the symbiotic relationship between TV and Twitter and the company's recent activity to attract both broadcasters and marketers to the platform.  Now a new paper from social advertising platform, CitizenNet, looks at how Facebook activity correlates with TV-viewing habits. For the study, CitizenNet looked the two weeks of Facebook Page Insights data leading up to the premieres of 77 TV shows from both broadcast and cable networks from 2011 and 2012. They then looked at whether the Facebook Insights metrics would correlate with Nielsen viewership for the premier episod [...]

Related Topics: Channel: Industry | Facebook | Facebook: Marketing | Facebook: Statistics | Social Media Marketing | Statistics: Social Media | Top News

Email and behavioral marketing technology provider, Silverpop, has raised $25 million in new funding, led by Escalate Capital Partners and Silicon Valley Bank. The company says it will use the money to fuel continued growth for its marketing automation services. The funding is venture debt, possibly signalling an IPO or acquisition is on the horizon. The company has now raised a total of more than $50 million since launching in 1999. We're told that Silverpop also opted for venture debt to avoid diluting equity. Silverpop CEO Bill Nussey said in the release, “In 2012, we dramatically [...]

Related Topics: Channel: Email Marketing | Email Marketing | Internet Marketing Industry | Statistics | Top News

A new report from eMarketer estimates that 15 percent of online retail sales will be made on a mobile device this year, climbing upwards of $39 billion by the end of 2013. The majority of sales will be made from a tablet with only 35 percent of m-commerce happening via a smartphone. This year's expected m-commerce sales reflect an 11 percent increase from 2012. Total m-commerce sales are projected to reach 25 percent by 2017, topping out at $108 billion in the next four years. This year's $39 billion in retail m-commerce sales is nearly triple the amount earned in 2011. According to [...]

Related Topics: Channel: Retail | E-Commerce | Internet Marketing Industry: Stats | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Spend Projections | Top News

A recent survey conducted by the USC Annenberg Center for Digital Future and Bovitz Inc., revealed "Millennials" (those 18-35)  have a different attitude than Internet users 35 years and older when it comes to sharing their personal data online with businesses. While 70 percent of Millennials agreed with the statement, "No one should ever be allowed to have access to my personal data," 56 percent said they would share their location with a nearby company in return for a relevant coupon or promotional deal. Only 42 percent of users 35 years and older agreed they would share their location. [...]

Related Topics: Channel: Strategy | Facebook: Privacy | Google: Privacy | Internet Marketing Industry: Stats | Legal: Privacy | Microsoft: Privacy | Statistics: Online Behavior

In a poll commissioned by the Digital Advertising Alliance (DAA), 92 percent of 1,000 Americans surveyed agreed that free news, weather, email, blogs and video content was either somewhat or extremely important to the overall value of the Internet. Less than 10 percent of the people polled would prefer an ad-free Internet where users paid to access  blogs, entertainment sites, videos and social media sites, while 75 percent surveyed said they prefer the existing Internet model where most content is free, but includes ads. Conducted earlier this month, the poll measured attitudes reg [...]

Related Topics: Channel: Strategy | Features & Analysis | Internet Marketing Industry: Stats | Statistics: Online Advertising | Statistics: Online Behavior | Top News

Email marketing automation provider Silverpop released its 2013 Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U.S. and Canada, as well as countries in Europe, the Middle East, Africa and Asia Pacific. When evaluating open rates, CTRs, CTORs and list churn statistics, the top performing vertical industries included education, computer hardware, telecom and electronics, and retail. While the study did not uncover any unexpected metrics, it does offer a series of benchmarks for email marketers to use as a measuring stick against their ow [...]

Related Topics: Channel: Email Marketing | Email Marketing | Statistics: Email Marketing

Opera has released its quarterly State of Mobile Advertising report for Q1 2013. The major finding is that "iOS continues to outperform all other device platforms in terms of monetization, with the highest average eCPM and greatest percentage of publisher revenue." In addition the iPhone has regained its lead (among the publishers using Opera's Mediaworks platform) over Android handsets on a global basis. This is remarkable given the overall OS lead that Android has now established. Opera observed that "Android tablets [have grown] to a small but noticeable share of the market." However [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

Yesterday, the IAB released digital ad revenue figures for the US market in 2012. Overall Internet ad revenue came in at nearly $37 billion, making the Internet the second largest medium after broadcast TV. Mobile and video advertising were the two biggest digital advertising growth drivers, according to the report (PDF). Mobile ad revenues came in slightly under $3.4 billion for the year, representing 111 percent growth over 2011. Mobile revenues grew from 5 percent in 2011 to 9 percent of total digital ad spending in 2012. Source: IAB, PwC The $3.4 billion mobile advertising fi [...]

Related Topics: Channel: Strategy | Features & Analysis | Statistics: Mobile Marketing | Statistics: Spend Projections

The Internet Advertising Bureau released its latest statistics on Internet advertising spend yesterday, with digital ad revenues now poised to overtake broadcast TV spend. And, look at that growth in mobile! But then again, digging into the stats, the way IAB classifies spend into different categories raises some serious questions. There's no doubt in my mind that Internet ad spend continues to see phenomenal growth. But, how much is search really growing? Or digital? Or mobile? If you get into the fine print, it becomes clear that answers to this aren't clear at all. When A Search Ad Isn' [...]

Related Topics: Channel: Strategy | Features & Analysis | Statistics | Statistics: Spend Projections | Top News

We know that social media is an important part of many people's lives, but it is also a lengthy portion, as well. Experian Marketing Services released a study showing that in the United States, 16 minutes out of every hour online was spent on social networking and forums, roughly 27% of all time spent on personal computers. The next closest online actions were entertainment sites (9 minutes/hour) and shopping (5 minutes/hour). While these numbers are quite large, the trend is actually down a bit from 2011 when the US saw 30% of all time allocated to Social Networking. The additional mi [...]

Related Topics: Channel: Strategy | Social Media Marketing | Statistics: Online Behavior | Statistics: Social Media

After publishing a study last year that measured the speed of websites around the world, Google compared recent Site Speed data to the 2012 data to determine if the Web is getting any faster. While numerous improvements have been made to the core infrastructure of the Internet, there has not been a significant change in speed for desktops because of the increasing size of webpages. Since 2012, Google reports webpage sizes have increased by over 56 percent. In contrast to desktops, mobile access speeds have increased approximately 30 percent compared to 2012 with the addition of several L [...]

Related Topics: Analytics | Channel: Analytics | Google: Analytics | Google: Mobile | Statistics | Statistics: General | Statistics: Web Browsers

With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the IAB’s annual Internet Advertising Revenue Report conducted by PwC. Released today, the report shows a 15% rise to $31.6 billion in U.S. digital advertising revenues in 2012, with Q4 revenues topping $10 billion for the first time. Coming in at $10.31 billion, Q4 ad revenues increased 14.9% from the prior year and were up 11.6% from Q3, outperforming the overall media market. Nielsen Company and Kantar both estimated that total media revenues grew just 3% in [...]

Related Topics: Channel: Display Advertising | Display Advertising | Features & Analysis | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Spend Projections | Top News

Entertainment software developer Electronic Arts (EA) announced it will be retiring its Facebook games The Sims Social, SimCity Social and Pet Society on June 14, 2013. While The Sims Social reportedly gained as many as 10 million daily active users (DAU) in 2011, EA reports that activity has fallen off for its once-popular titles. With social games moving from browser to mobile devices, Facebook confirmed earlier this year that it is focusing on more action games for hardcore gamers. Currently, AppData reports The Sims Social and Pet Society at 500,000+ DAUs and SimCity Social at 100,00 [...]

Related Topics: Channel: Industry | Facebook: Apps & App Center | Facebook: Business Issues | Social Media Marketing | Statistics: Popularity & Usage

Video technology company Unruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video advertising trends. According to their findings, the Entertainment sector won 28.7 percent of total shares for social videos, followed by the FMCG/CPG, Tech and Automotive sectors. The two entertainment video campaigns that drove the most shares were a set of two trailers for the movie Fast & Furious 6, which generated a combined 4,090,803 shares and Fox's ad for the 'Homer Shake' episode of the The Simpsons which garnered 568, [...]

Related Topics: Branding | Channel: Video | Marketing Tools: Analytics | Marketing Tools: Social Media | Social Media Marketing: Advertising | Statistics: Online Advertising | Statistics: Social Media | Top News | Video

According to an online survey conducted by SurveyMonkey, the popularity of content on Facebook, Twitter and Google+ significantly impacts the likelihood it will be read. Out of 629 participants, 374 were given a survey asking how likely they were to read an article on Facebook that already had 451 Likes. The remaining 255 respondents received a survey asking how likely they were to read an article with only 11 Likes. Survey responses demonstrated users were more likely to read an article with a higher number of Likes on Facebook. The same was true for Twitter, with respondents more likel [...]

Related Topics: Channel: Analytics | Content Marketing | Facebook: Insights | Features & Analysis | Google: Google+ | Statistics: Social Media | Top News | Twitter: Statistics

It's no secret digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow. The U.S. Digital Video Benchmark 2012 Review from Adobe looks at digital video trends and ways publishers and advertisers can make the most of their video content and campaigns. Adobe's Digital Index team looked at 19.6 billion video starts on media websites and 10 billion ads served by Adobe media customers as well as 450 million Facebook posts. Mobile Video Takes Hold Video consumption continued to grow on PCs last year, but 2012 was the year that video on mobile devices ga [...]

Related Topics: Channel: Video | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Social Media | Twitter | Video