Report: February E-commerce Sales Up 10% Over Last Year, Outperforming US Retail Sales

ecommerce-shopping-credit-600 According to Custora's latest reports, last month's e-commerce revenue climbed 10 percent over February, 2013. The growth in online sales represents a significant increase compared to overall US retail sales which Custora says grew a meager 1.5 percent compared to last February. Tracking over 100 US retailers and 70 million shoppers, the report revealed transactions were also up 12 percent year-over-year, along with average order value which experienced a slight one-percent growth rate. Custora's numbers show mobile e-commerce continues to grow, with purchases made on smartphones and [...]


Study: 30% Of Facebook Users Are Consuming News, But It’s Mostly “Incidental” Consumption

news-headlines-featured After posting an overview yesterday of the Pew Research Center's State of News Media report, we wanted to dig a little deeper into the study's research on social media news consumption. According to the Pew report, three in ten Facebook users get news from the social media site. Even with the relatively high number of people reading news on Facebook, Pew claims Facebook news consumption is an "incidental experience." According to the report, only 22 percent of the people reading news on Facebook believe it is a useful news resource. The remaining 78 percent are on Facebook for reasons ot [...]


Among Top 100 Etail Sites Only 9 Pct Using Responsive Design

mobile-responsive-design-featured Despite being a recommended mobile "best practice," only 9 percent of the top 100 e-retail sites are using responsive design. That's according to the latest edition of The Search Agency's Mobile Experience Scorecard. Previously, the agency evaluated and ranked the mobile sites of the Fortune 100 and top 100 traditional retailers. In this ranking exercise, The Search Agency considered a range of criteria, including site/page load time, site format, search box, shopping cart, sign in, social media buttons and app presence. Each category offered a potential score of five points. Those were [...]


Study: Expert Content 83% More Effective Lifting Purchase Considerations Than User Reviews

content-marketing-featured A recent content marketing study conducted by Nielsen revealed consumers are more likely to be influenced by third-party expert content over branded content and user reviews when making buying decisions. According to Nielsen's "The Role of Content" study, expert content -- product reviews and articles from third-party websites and blogs -- was 83 percent more effective at lifting product purchase considerations than user reviews, and 38 percent more effective than branded content. Commissioned by content marketing solutions provider inPowered, Nielsen surveyed 900 consumers, measuring th [...]


Key Data From Pew’s “State Of News Media” Report

Pew State of News Media 2014 The Pew Research Center’s Journalism Project has released its 11th State of the News Media report. A comprehensive "document," it covers TV, newspapers, magazines, radio and digital. I won't try to summarize the full sweep of this "best of times, worst of times" report. However, below I've excerpted a few key findings and charts that provide a snapshot into where things stand in US journalism and news consumption. Across platforms and industries news generates just over $63 billion in annual (mostly ad) revenues. The charts above show the revenue breakdown by medium and revenue so [...]


Toppling Yahoo, Google Back On Top Of comScore Top 50

yahoo-google After several months that saw Yahoo atop comScore's top 50 US desktop rankings, Google has reclaimed the number one position. That's according to comScore's February's traffic/reach rankings. Yahoo and Microsoft are two and three, respectively; Facebook is number four. If Tumblr traffic were included in Yahoo's total, however, the site would still have the greatest US desktop reach by something more than 20 million uniques. Below are last month's figures for comparison. There's a high degree of stability on this list. However, the New York Times digital seems to have jumped eight p [...]


Majority Of Shoppers Want Cross-Channel Personalization — Survey

shopping-featured According to a new survey, cross-channel shoppers want personalization on retail/e-commerce websites and in email, less so with display or social ads. The survey was conducted earlier this year by the etailing-group (n=1,004 US adults) for MyBuys, a personalization platform. All of the survey respondents owned smartphones and 61 percent reported owning a tablet. The respondents were equally divided between men and women. Source: MyBuys/e-tailing group Most respondents (83 percent) "saw value" in personalization across mobile devices. However only 23 percent said they thought retai [...]


Massive Web Traffic Fraud: Digital Advertising Confronts “Crisis”

scam-fraud-600 Digital media, and specifically display advertising, is facing a "crisis" even as brand marketers are increasingly serious about shifting budgets online and into mobile. That phrase, "crisis," comes directly from the chair of the IAB, Vivek Shah, as quoted in the Wall Street Journal. The WSJ article cites IAB estimates that suggest more than a third of all online traffic is fake or fraudulent: About 36 percent of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites, according to estimates cited recently by the Interactive Advertisi [...]


Survey: Nearly Half Of Americans Interested In Wearable Tech

Pebble smartwatch While Google Glass has not broken into the mainstream, smartwatches and fitness wristbands may be on the cusp of doing so. The CEO of Pebble (smartwatch) told Fortune that it had sold 400,00 watches in 2013 and the company's investors expect revenues to double this year. According to survey data (November 2013) from Nielsen, 70 percent of US consumers are aware of “wearables" and roughly 15 percent currently own and use some form wearable technology. Among that 15 percent here's the breakdown: Fitness wristbands -- 61 percent Smartwatches -- 45 percent Mobile health tracking -- de [...]


Study Confirms Smartphones Now #1 Screen, Beating TV

smartphones-featured A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives. The report is based on a global survey (n=12,000 respondents, 30 countries). The US sample was 444 people, with some behavioral monitoring and interviews. I'm going to discuss just a few of the findings. However, there's a great deal of interesting material in the report, which is free. While this has been asserted by others in the past, Millward Brown confirmed that in the US daily smartphone screen time has now surpassed TV. That's also true wor [...]


How Users Of Various OSes Differ In Their Online Behavior Over Time

social-media-clock-featured For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These days, with complex analyses now possible for activities like email marketing, online promotions and blog posts, industry practitioners are actively pursuing the "best" timing for their latest initiatives. In this piece, we drill down into the nuances of this issue by examining the differences in hourly usage behavior between users of different operating systems and device types. These insights should hold particular value for those marketing to one or more def [...]


Study: Only 20% Of CMOs Use Social Media For Customer Engagement

social-media-conversation-featured In its series of reports surveying C-level executives, IBM's latest study revealed only 20 percent of the chief marketing officers polled leveraged social networks to engage with customers as part of their digital marketing efforts, and a growing number feel overwhelmed with the amount of available data. Interviewing 524 CMOs from around the world and in various industries, IBM's study found the number of CMOs who feel ill-equipped to interpret available data has grown in the last three years: In 2011, 71 percent of the CMOs we interviewed told us they felt under-prepared to deal with data [...]


Prime Price Hike Hurts Amazon Brand Engagement

amazon-featured Amazon is the Brand Keys Customer Loyalty Engagement leader for online retail. However last week, the brand measurement firm reported that the company's $20 price hike on its most loyal customers (Prime members) caused the Amazon brand to suffer a loss of engagement. Amazon raised the cost of its innovative free shipping and loyalty program from $79 per year to $99. In a Brand Keys survey conducted earlier this month (n=1,050 Prime members), the firm found some consumers were put off by the price increase: "the Amazon brand took a blow to its normally high overall brand engagement a [...]


Twitter Study: Photos, Videos Lead To Most Retweets

retweet-600 Tweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter. That's the key takeaway from a Twitter study out this week that analyzed more than two million tweets sent in the span of one month from verified accounts related to TV, news, radio, government and sports. Twitter's data team looked at measurable tweet elements like photos, hashtags, videos, links and numbers (to measure tweets with sports stats and scores), and then compared its results to the baseline count of retweets that these accounts typically get. Overall, [...]


Omni-Channel & Mobile-Focused Marketing Aren’t Mutually Exclusive, Stupid

mobile-devices-analytics-featured Okay, so the title's not as catchy as James Carville's famous rallying cry or even Aaron Strout's recent usage of it on Marketing Land last week. And I don't think Mr. Strout -- or anyone who holds the opinion that mobile-focused marketing is only possible at the expense of having a good user experience across all platforms -- is stupid. But I do take exception with the unfortunate trend of claiming that focusing on a mobile context is somehow a thing of the past simply because users are accessing the web from a number of different devices. Yes, we must stop assuming that mobile users [...]


Chartbeat: Native Ads Aren’t Engaging Readers

content-marketing-featured Native ads are the "it format" of digital media right now. Perceived to be less visually disruptive and able to command premium pricing, publishers are widely embracing them. That list includes Yahoo, The New York Times and most recently, The Wall Street Journal. Facebook and Twitter also have their versions, too (in-stream ads). Beyond this, native ads are also part of the larger "content marketing" trend. An article (via Re/code) on Time.com from Chartbeat CEO Tony Haile, itself a kind of content marketing for Chartbeat, argues that native ads are far less engaging than publishers [...]


Apple, Samsung Gain, Windows Phone Plateaus In US — comScore

smartphones-featured This morning comScore released its latest US smartphone report. These monthly missives have become largely static documents with little change among the various players. Indeed, the OEM and OS share charts are basically consistent the past several months. Apple gained a point and Android lost a half a percentage point. Microsoft seems to have hit a share plateau in the US, while BlackBerry continues its slow, painful decline into the abyss. On the OEM side Samsung and LG gained slightly (as did Apple) while Motorola (soon part of Lenovo) and HTC continued their respective slides. Whi [...]


Report: Apps Nearly 90 Percent Of Smartphone Internet Time

FTC Kids apps report Nielsen released a new cross platform report. Among other things it compares time spent with various media. TV remains the king of all media by time spent per day. That's followed by traditional radio and then smartphones. The report also compares app vs. mobile web usage by time spent. While Men and women spend roughly the same amounts of time accessing the internet on smartphones, women spend roughly 5 hours a month more than men using tablets. Smartphone usage As the chart above indicates 89 percent of smartphone internet time is spent in using apps. Eleven percent of time is s [...]


Study: 60 Percent Of Adults Switch Screens During The Day

facebook-mobile-phones-featured Echoing a 2012 study by Google, Facebook this morning released findings from a new research about multiple device usage. While offering some different figures and percentages it essentially backs up the earlier Google results, which show that people use multiple devices throughout the day and for different purposes. GfK carried out the research among 2,000 US adults.  The research found that "more than 60 percent of online adults in the US use at least two devices everyday and almost one quarter use three devices." It also reported that in excess of 40 percent start on one device and [...]


Survey: 87 Percent Want “Do Not Track” To Elude Marketers

data-privacy-featured There's a massive gap between marketers' increasingly aggressive use of data and consumers' desire not to be tracked and targeted. This is not a new issue. However a new survey from social marketing firm Communispace underscores the chasm. The firm conducted an online consumer survey last year (n=8,343), with respondents from multiple countries. Most however (87 percent) were from the US. The overwhelming conclusion is that consumers care very much about privacy and are concerned about data-mining and tracking.  The most striking survey finding is that 87 percent would enable or clic [...]


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