Nielsen: Cross-Channel Campaigns Aren’t Living Up To Their Potential

Integrated campaign overlap A new Nielsen study suggests that integrated ad campaigns that incorporate exposures on both TV and online aren't delivering any better results than when TV and digital campaigns are planned separately. The weakness, according to the study, lies in planning for online. Online and mobile video viewing numbers are relatively small now, but as the report illustrates, digital video viewing is growing much faster than TV viewing and will only continue to catch up. We're already seeing brands starting to shift ad dollars from TV to online. [caption id="attachment_85298" align="aligncenter" wid [...]


Android To Hit 80 Percent Market Share This Year — Report

smartphones-featured Smartphone growth continues according to the latest "shipments share" numbers from IDC. The firm anticipates Android will reach 80 percent global market share this year but decline to roughly 77 percent in four years largely because of Windows Phone growth. The iPhone remains strong in developed markets and weak in developing markets where the handset is too expensive for many. The report acknowledges the potential positive impact of a larger-screen iPhone but doesn't believe that will significantly affect Apple's global market share. IDC sees Windows Phone handset share growing from [...]


Google Publishes Less Than Stellar Workforce Diversity Stats, Admits “We’re Not Where We Want To Be”

google-campus-featured Trying to be part of the solution versus being part of the problem, Google has started a conversation on diversity in the workplace by publishing its own lackluster workforce gender and ethnicity statistics. According to Google's findings, female employees make up only 30 percent of the company's overall staff. When reviewing employee ethnicity, only two percent of Google employees are black, and three percent are Hispanic. At 61 percent, the majority of Google employees are white, and 30 percent are Asian. From the announcement: We’ve always been reluctant to publish numbers abo [...]


What To Expect And How To Prepare As The U.S. Mobile Landscape Matures

mobile-video-tablet-600 Marketers of late have been inundated with the idea of the proverbial rising tide of mobile. But by mid-2014, this idea, while still certainly still ringing true for many emerging or developing markets, has largely run its course within the U.S. The tide rose, we're standing waist deep, and, as the landscape steadies, the short-term shifts have become less dramatic. To get away from the analogies, both the domestic smartphone and tablet markets have largely reached maturity, and more subtle shifts in computing behavior are now on the horizon. Consider that for U.S. markets, analysts h [...]


Digital Video Advertising Becoming Next Frontier For Ad Fraud

online-internet-fraud-featured As marketers increasingly shift brand advertising budgets from television to digital video, online ad fraud perpetrators are shifting their focus from lower CPM static banners to premium digital video ads from leading brands. Programmatic, or automated, ad buying technology used increasingly in media buys for digital video makes bogus ad views harder to track, and fraudsters continue to display ever-evolving ingenuity in their scams. Reporting by the Wall Street Journal spotlights some of the latest tactics being used to defraud the booming digital video ad ecosystem. Lured by the promise [...]


Study: Google Rated Top Company By Employees For Compensation & Benefits

Glassdoor.com logo Google has made it to the top of yet another list, this time recognized as the No. 1 company for employee compensation and benefit packages. Career community site Glassdoor.com ranked the Top 25 Companies for Compensation & Benefits based on surveys and feedback from US employees during the past year. "Based entirely on U.S. employee feedback shared over the past 12 months, employees report high satisfaction with not only pay, but also overall benefits packages and perks like free food or even company-wide trips to Hawaii," claims Glassdoor. According to their findings, Google, Fa [...]


Study: Google Takes The Lead As World’s Most Valuable Brand While Apple Drops To #2

google-building-featured After holding the No. 1 spot for three consecutive years, a recent study of the top 100 most valuable global brands revealed Apple now ranks second to Google. Commissioned by communications services group WPP, the study conducted by Millward Brown found Google's brand value has increased 40 percent year-over-year, now worth $159 billion. Meanwhile, Apple's value has slipped 20 percent according to the study, with the brand's estimated value totaling $148 billion. "Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitu [...]


Report: Chrome The World’s Top Browser, Safari Now Second

apple-safari-featured How things have changed. Chrome is the world's top browser, and Safari is number two. That's according to Shareaholic’s most recent browser share report. The company says the data are collected from a base of more than 250 million users and over 200,000 publishers. While Chrome is the undisputed browser leader (35 percent), Shareaholic says that mobile growth has helped propel Safari to the number two position. Safari's combined mobile and desktop share is now 26 percent, says Shareaholic. The company reports that Internet Explorer and Firefox have both lost ground. The two now co [...]


Smartphone Share: Another Look At Devices Vs. Web Traffic

Chitika mobile web traffic The headline of today's Chitika North American smartphone usage report is that Windows Phone has finally and firmly established itself as the number three operating system. It now has the third-largest share of web traffic among mobile OSs in North America. According to Chitika's examination of "hundreds of millions of US and Canadian smartphone-based online ad impressions" in Q1, Windows Phones are generating about 1 percent of North American mobile web traffic. The moribund BlackBerry now drives less than 1 percent. Windows Phones' share of web traffic is flat however. So while [...]


Nearly 75 Percent Of Female Millennials Enrolled In Retail Loyalty Programs

shopping-featured Among top US retailers, Kohl's enjoys the highest percentage enrollment of Millennials (18 - 33 years old). That's according to survey data from white-label retail loyalty platform provider PunchTab. The firm conducted two separate surveys of more than 1,000 US Millennials in late 2013 and early 2014. Kohl's is one of the largest US retailers by number of stores and sales. That may factor into the finding of its loyalty program popularity. Source: PunchTab The survey also found, as with other groups, that Millennial shoppers tend to trust and rely upon word of mouth and the opi [...]


Parse.ly: Search Overtakes Social (Again) As Referral Source For Major Publishers

parsely-search-social-referrers It's kinda like a heavyweight fight, only without the really expensive pay-per-view and the sweaty athletes filling your big screen TV. Search and social media are duking it out for supremacy as the top source of referral traffic to some of the biggest publishers on the web. New data from Parse.ly -- a content analytics platform that counts Reuters, Mashable, Slate, The Next Web and many others among its clients -- shows that search retook the lead from social media as the top source of referral traffic in March of this year. Its publishers saw 32.8 percent of its traffic coming from [...]


Mobile Devices Drive 66 Percent Of Email Opens — Report

mobile-email-600 According to Movable Ink's Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow. Movable Ink said that 66 percent of emails were opened on either a smartphone (47.2 percent) or tablet (18.5 percent) in Q1. That's up slightly from the 65 percent in Q4. By contrast PC email opens were down to 34 percent.   Source: Movable Ink (Q1 2014) Most mobile email opens happened on iOS devices. In fact there were more iP [...]


Study: Original Digital Video Programming Now Reaching 52 Million Viewers Per Month

online-video An in-depth study of online video viewing habits conducted by the IAB, in conjunction with media research provider GFK, found original digital video content consumption for US adults is up 15 percent over last year's numbers. The research from the Original Digital Video Consumer Study shows original content is generating an audience of 55 million viewers per month, with perceptions around original online programming considered to be innovative, edgy and unique compared to traditional television shows. From the report: Watching "on my own schedule" is the top driver of use for Original D [...]


Study: Emotionally Charged Super Bowl Ads Outperformed Spots Featuring Celebrities

Video click After analyzing the success of this year's most shared Super Bowl ads, video metrics firm Unruly found the more popular ads relied on emotional responses versus star power. Unruly's The Science of Sharing: Super Bowl XLVIII report evaluated fourteen online video ads from this year's Super Bowl, and revealed only three of the top 12 ads featured celebrities: Bud Light's "Ian Up for Whatever" which ranked No. 5 with 201,905 shares, Jaguar's "British Villans" at No. 6 with 163,545 shares, and Kia's "The Truth"  ranking No. 8 with 131,451 shares. Unruly claims that of the top 100 most share [...]


Apple Beats Staples: Ranks No. 2 On Internet Retailer’s List Of E-Commerce Sales Leaders

apple-store-600 According to a report from the Wall Street Journal yesterday, Apple has edged its way into the No. 2 spot on Internet Retailer's list of 2013 e-commerce sales leaders, second to Amazon, and now ahead of office supply store Staples. The report claims Apple's leap into the No. 2 position is a result of Internet Retailer's recent decision to include Apple's online hardware sales. Previously, Internet Retailer had only used digital sales from Apple's App Store and iTunes. Wall Street Journal claimed Apple's online sales were up 24 percent last year, reaching $18.3 million, while Staples onli [...]


Study: Many Brands Prematurely Stop Emailing Subscribers Who Are Still Active

emailmarketing-shutterstock According to a new study on email win-back programs conducted by Return Path, many marketers are giving up on their email subscribers too soon. Analyzing 300 million email messages sent by well-known brands to over 100 million consumers, the study found the brands leveraging a win-back campaign, an email program designed to re-engage inactive subscribers, stopped sending emails to four percent of its subscribers even though 85 percent were not actually inactive. From the study: Approximately 12 percent of all win-back messages were read, typically within a few days of delivery. However, [...]


Google+ Breaks Into The Top 15 Mobile Apps — comScore

google-plus-app-mobile-600 Yesterday afternoon comScore released its US smartphone and mobile app rankings for March. Interestingly the company appears to have discontinued its ranking for mobile websites and is now only reporting on the top apps. In terms of smartphone marketshare, the story remains largely unchanged over the past six months, except that Samsung continues to incrementally gain share among Android OEMs. The firm gained almost a point since December. On the operating system front, Apple lost some share in the last quarter while both Android and Microsoft gained share. In October 2013 Android ha [...]


Click-Through Rates On Mobile App Ads Reach New Heights, Lead To Record Downloads

mobile-apps-featured In March, click-through rates on ads for mobile adds on iOS devices reached new heights, increasing fivefold from the previous year. CTRs on Android were nearly three times higher than a year ago, reports mobile app marketer Fiksu in its latest pulse of the app market. All those clicks are driving record downloads. While the report doesn't capture Android downloads, a new high of 7.1 million iOS apps were downloaded daily in March, up 41 percent from a year ago. Fiksu says that in addition to apps themselves becoming more compelling, programmatic solutions, better targeting and ad format [...]


Smartphones To Reach 90 Pct. In US, UK By 2016 — Forecast

smartphone-shutterstock An analysis by The Guardian, relying on Kantar ComTech data, asserts that the UK market will reach 90 percent smartphone penetration in 2016. The publication cites a separate analysis by Horace Dediu arguing something very similar for the US market: smartphone adoption will reach 90 percent by the end of 2016. These now sound like common sense or even bland predictions. But there was a time a few years ago when they would have sounded quite radical. But costs have come way down for smartphones (especially Android devices), and the culture has changed as well. The future of global interne [...]


E-commerce Q1 2014 Revenue Up 11% Since Last Year

Based on e-commerce data from over 100 US retailers, Custora's E-Commerce Pulse report claimed online retail revenue saw an 11 percent year-over-year growth rate for the first quarter of 2014, with online orders up 13 percent compared to the same quarter last year. Tracking online and offline retail revenue, the report showed online retail revenue has experienced a steady incline since 2000: At the end of 2013, the share of online sales out of all retail sales in the US was six-percent, up from only one-percent in 2000, three-percent in 2006, and five-percent in 2012. Online Retail Reven [...]


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