Report: Mobile Drove More Than $200 Billion In 2013 Retail Sales

Location - xAd Mobile ad network xAd has released its 2013 year-in-review report. The data and findings are drawn from "more than 400 billion location-verified ad requests on xAd’s platform last year." The company, which specializes in location-targeted mobile ads, boasted that its geo- and audience-targeted display campaigns saw performance metrics "nearly 15 percent above the industry average" and search-ad response rates that were "37 percent higher than current CTR benchmarks."' Part of this has to do with ad creative and part with use of location in campaigns. Retail emerged as the highest sp [...]


Nielsen: More Time On Internet Through Smartphones Than PCs

Mobile Nielsen report Nielsen has released a smörgåsbord of data on "the new digital consumer." The just released report covers a variety of categories, from device ownership and video streaming to mobile's impact on social media usage. One of the standout findings in the report is that US adults spent on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet. Of that smartphone internet time, apps capture 86 percent of usage. Only 14 percent of smartphone internet access time comes via the mobile web. TV is still the top screen. Consum [...]


Social Networks Generate Least Loyalty In 2014 Brand Keys Survey

loyalty-600px Facebook, Twitter, LinkedIn and the other major social networks might want to consider this a warning: Social networks generated the lowest loyalty scores in the 18th annual Brand Keys Customer Loyalty Engagement Index (CLEI). This year's study (which can be requested here) looked at consumer relationships with 555 brands across 64 categories -- ranging from hotels to coffee to restaurants and a number of tech/marketing-related categories. In most categories (38 of 64), the winning brand -- the one that did the best job of meeting consumer expectations -- scored above a 90 percent sa [...]


Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them

email-growth-featured Experian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices, including personalization, social integration, mobile and customer preferences. According to the study's findings, personalized promotional emails were shown to lift transaction rates and revenue per email six times higher than non-personalized emails. Surprisingly, the majority of companies included in Experian's study requested customer data, but 70 percent of the brands failed to personalize their email messages. Email Personalization Not only did persona [...]


Smartphone Market: Apple, Samsung And The Benchwarmers

smartphone-shutterstock The US smartphone market share story is starting to get a little boring. For well over a year it has been a two horse race. Apple is the single top smartphone maker while Samsung dominates globally and has made incremental gains in the US. Android is hovering at just above 50 percent penetration in the US. Apple/iOS is growing and has reached a new high of nearly 42 percent. By comparison, BlackBerry has fallen off a cliff. It has gone from a share of more than 31 percent in 2010 to 3.4 percent today. Top US Smartphone Operating Systems 2010 - 2013 Source: comScore These data c [...]


Infographic: Facebook’s 10th Birthday, Key Milestones To The Anniversary

Ten years ago, Facebook was born. Since then, it has been transformed from "The Facebook" that aimed to connect students at Harvard together into a service with about 1 billion active global users. Facebook founder and CEO Mark Zuckerberg reflects briefly on Facebook turning 10 in a post today. And below, an infographic covering that growth and some important milestones along the way. Produced by the people at DPFOC, it covers things like Facebook News Feed being launched in 2006, the Like button appearing in 2009 or last year's launch of Facebook Graph Search and Facebook going public (cli [...]


Yep, Twitter Was A Real-Time Marketing Circus On Super Bowl Sunday

Super_Bowl_XLVIII_logo A really smart guy (cough-ME-cough) recently predicted that Twitter would be a "carnival of brands" trying to newsjack the Super Bowl, hoping to score points with consumers during real-time marketing's biggest stage of the year. While I'm patting myself on the back for what was an obvious prediction to make -- seriously, did anyone expect it not to be?? -- new data from social media agency Mass Relevance shows that it turned out exactly as expected. Mass Relevance kept an eye on Interbrand's Top 100 brands list and compared their Twitter activity this past Sunday with the 2013 Super Bowl [...]


Ace Metrix Names Microsoft’s “Empowering” Ad Most Effective Super Bowl Ad This Year

Ace Metrix logo While iSpot.tv and Unruly both ranked Budweiser's "Puppy Love" the No. 1 most popular Super Bowl ad, Ace Metrix says Microsoft's "Empowering" 60-second spot was this year's most effective Super Bowl commercial. Earning an Ace Score of 710, the television and video advertising analytics firm claimed, "Microsoft eloquently demonstrated the expansiveness of their technology portfolio as evidenced by the ad's broad demographic appeal, scoring high on a number of dimensions including Emotion, Attention and Likeability as well as Change and Information." According to Ace Metrix, Microsoft [...]


Budweiser “Puppy Love” Ad Wins This Year’s Super Bowl With Over 1.3 Million Shares

puppy-love-ad-featured Budweiser has been declared this year's official Super Bowl brand winner by video analytics firm Unruly, with its "Puppy Love" ad generating more than 1.3 million shares. The ad received over a million more shares than the No. 2 spot, which was also a Budweiser ad. Budweiser won three of the top ten most shared ads this year, with its "A Hero's Welcome" taking the No. 2 spot, and "Ian Up for Whatever" taking the No. 5 spot. According to Unruly's data, Budweiser's heartwarming ad, featuring a friendship between a puppy and a Clydesdale horse, is already the sixth most shared Super Bowl ad [...]


Will Chipotle “Series” Usher In Era Of Advertainment?

Chipotle logo If you want comprehensive coverage of yesterday's Super Bowl ads check out our #Hashtag Bowl site. My own view is that most of the ads failed and won't help the brands or their products at all. Indeed, studies indicate that most Super Bowl advertising has little or no impact. In contrast, Mexican QSR chain Chipotle may be ushering in a new era of "strategic entertainment" (not my term) with its Farmed and Dangerous mini-series on Hulu. It premieres on February 17 and reportedly cost about $1 million to produce the four-episode series. Time offers a good synopsis: [Farmed and Dangerous] [...]


Twitter: More Super Bowl Tweets Than Ever, No Blackout Or Wardrobe Malfunction Required

tpm-five Twitter's shared that this year's Super Bowl generated 24.9 million tweets, more than ever before, edging out last year's record of 24.1 million tweets -- and this without a blackout or any other unexpected events other than the Seattle Seahawks's complete stomping of the Denver Broncos. Twitter is still churning through the data, but the top three peak moments were actual game action, followed by two half-time moments. Here they are (TPM stands for number of tweets per minute): 381,605 TPM: @Percy_Harvin 87 yard kickoff return for a TD to open 3rd quarter (8:32pm EST) 271,775 T [...]


Adobe Predicts “Most Mobile Super Bowl Ever” With Advertisers Winning A 60% Jump In Mobile Traffic

adobe-logo-180px Based on record playoff audience numbers combined with growing social media mentions, Adobe is predicting this year's Super Bowl to draw the largest US television audience of all time and be, "the most mobile Super Bowl ever." According to Adobe Digital Index (ADI) analysis, the company claims Super Bowl advertisers can expect a 60 percent increase in mobile traffic on game day, with a third of web site visits happening on a mobile device. From Adobe's report: More than 50 percent of viewers will have a smartphone in their hands at some point during the Super Bowl. One in three of them [...]


Report: In Q4 Facebook Once Again Dominated The Social Login Landscape

Social-Sharing It has been an excellent run for Facebook over the past few months. Not only was their Q4 earnings report stellar, they've  also owned the overall social referral space. To top things off, Gigya, a consumer management suite, is showing that Facebook is yet again dominating the social login space. According to Gigya, Facebook held steady in Q4 and holds 51% of all social logins worldwide with a 51% marketshare. Google+ obtained the silver with a 28% share (up 2% from Q3): Facebook continues to dominate the mobile login space as well with 63% of the marketshare. Google+ jumped a full 5 pe [...]


The Big Smartphone Market Share Data Roundup

smartphones There are now so many sources of mobile and market share data that no one of them can or should be seen as entirely authoritative. We now have perhaps a dozen firms pushing out smartphone data on a regular basis, using shipments, survey data or traffic as measures of market share. Below are a selection of these sources and their most recent numbers. Kantar US smartphone market share (survey based, December 2013) Android -- 50.6 percent iPhone -- 43.9 percent Windows -- 4.3 percent BlackBerry -- 0.4 percent Other -- 0.8 percent Comscore US smartphone market share (survey [...]


The Mobile Makeover Of Digital Marketing

mobile-devices-featured As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital technology, when ad capabilities were limited to standard banner ads that screamed, "Click Here!" Simply put, innovations at the industry's disposal today, including online video and mobile executions, were once easily dismissed as pipe dreams. The commonplace use of mobile devices and smartphones had not yet become an integral part of everyday life. Today, innovation across channels has saturated the mainstream, and mobile devices are now ubiquitous. It's [...]


Survey: 80% Of Marketers More Optimistic This Year With 62% Increasing Data Budgets

Infogroup Targeting Solutions logo 2014 Marketers are upbeat this year, with 80 percent of the respondents for an Infogroup Targeting Solutions (ITS) survey claiming to be more optimistic about their organization's marketing efforts than they were last year. Conducted during last October's Direct Marketing Association Annual Conference, the survey discovered 62 percent of the 370 marketers polled expected data-related expenditures to increase this year, with 39 percent already witnessing a positive return on data investments. ITS's survey focused on data and analytics issues, covering topics like budgets, expected ROI and 2014 pr [...]


Moz 2014 Industry Survey Reveals Budgets Are Up & Median Marketing Salary Trumps SEO Pay

moz logo Marketing analytics provider Moz has released its latest industry survey, polling more than 3,700 internet professionals on a number of marketing and search related topics. According to Moz's survey results, not only are budgets on the rise, but the median marketing salary totaled $73,034, the fifth highest median salary by role. Moz broke down salaries by position and experience, with the top four median salaries belonging to engineering, user experience, e-commerce and web analytics professionals. Median Salary by Role: Survey respondents with ten or more years experience earned the [...]


1 Billion Smartphones: Samsung On Top But China Rising

iphone-android-ios-phones-featured Samsung finished 2013 as the undisputed global smartphone leader, increasing its marketshare lead over arch-rival Apple. However Chinese handset makers such as Huawei and Lenovo gained ground on the Korean giant. Propelled by lower-cost handsets in emerging markets, global smartphone shipments hit or exceeded a billion units according to Strategy Analytics and IDC (their numbers disagree). According to the IDC data Apple maintained its number two position (Strategy Analytics says Apple is number three). Samsung had nearly one third of the global smartphone shipments market. Apple capt [...]


Samsung, Surface Tablets Gain Traffic But iPad Still 78 Percent

surface Following its immediate post-Xmas tablet traffic report, ad network Chitika has released new data showing the relative positions of the various tablet makers in North America. The iPad has lost roughly three points since a year ago, but it remains dominant. Samsung tablets and Microsoft Surface appear to be the "big gainers" on the list vs. a year ago. However Amazon Kindle is the number two tablet overall, by traffic, according to Chitika. After an initial post-Xmas lift Kindle traffic is flat year-over-year. Source: Chitika  The data were compiled from millions of North Ameri [...]


Online Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [Nielsen]

nielsen-logo-300px Nielsen's latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more than 32 percent in the first three quarters of 2013. That makes online display advertising the fastest growing advertising media. That said, it remains the smallest with just 4.5 percent market share. TV advertising remains the number one channel, by far. TV ad spend actually increased 4.3 percent through Q3 to hold 57.6 percent share. Nielsen notes that even in Europe, which has seen advertisers spending less overall for several quarters, TV ad spend was f [...]


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