Google+ Breaks Into The Top 15 Mobile Apps — comScore

google-plus-app-mobile-600 Yesterday afternoon comScore released its US smartphone and mobile app rankings for March. Interestingly the company appears to have discontinued its ranking for mobile websites and is now only reporting on the top apps. In terms of smartphone marketshare, the story remains largely unchanged over the past six months, except that Samsung continues to incrementally gain share among Android OEMs. The firm gained almost a point since December. On the operating system front, Apple lost some share in the last quarter while both Android and Microsoft gained share. In October 2013 Android ha [...]


Click-Through Rates On Mobile App Ads Reach New Heights, Lead To Record Downloads

mobile-apps-featured In March, click-through rates on ads for mobile adds on iOS devices reached new heights, increasing fivefold from the previous year. CTRs on Android were nearly three times higher than a year ago, reports mobile app marketer Fiksu in its latest pulse of the app market. All those clicks are driving record downloads. While the report doesn't capture Android downloads, a new high of 7.1 million iOS apps were downloaded daily in March, up 41 percent from a year ago. Fiksu says that in addition to apps themselves becoming more compelling, programmatic solutions, better targeting and ad format [...]


Smartphones To Reach 90 Pct. In US, UK By 2016 — Forecast

smartphone-shutterstock An analysis by The Guardian, relying on Kantar ComTech data, asserts that the UK market will reach 90 percent smartphone penetration in 2016. The publication cites a separate analysis by Horace Dediu arguing something very similar for the US market: smartphone adoption will reach 90 percent by the end of 2016. These now sound like common sense or even bland predictions. But there was a time a few years ago when they would have sounded quite radical. But costs have come way down for smartphones (especially Android devices), and the culture has changed as well. The future of global interne [...]


E-commerce Q1 2014 Revenue Up 11% Since Last Year

Based on e-commerce data from over 100 US retailers, Custora's E-Commerce Pulse report claimed online retail revenue saw an 11 percent year-over-year growth rate for the first quarter of 2014, with online orders up 13 percent compared to the same quarter last year. Tracking online and offline retail revenue, the report showed online retail revenue has experienced a steady incline since 2000: At the end of 2013, the share of online sales out of all retail sales in the US was six-percent, up from only one-percent in 2000, three-percent in 2006, and five-percent in 2012. Online Retail Reven [...]


Study: Positive Online Sharing Increases Purchase Intent By 9.5%

Value-Of-Share Ever wonder how much that glowing social review from your fans is worth? Turns out it's anywhere from $0.33 for a non-branded grocery item to $8,560 for a luxury car review by a close friend or family member. Social data and sharing tool ShareThis performed a study alongside the  Paley Center for Media that took a look at the value of social sharing across a variety of mediums. The overall blended lift showed that excellent online shares lead to an overall 9.5% lift in purchase incidence. The report segments the data by supermarket, min-tablets and automotive shares with vastly diff [...]


Report: 70 Percent Of Mobile Ad Revenue Coming From “Interstitials”

Mobile ad breakdown China-based mobile ad network appflood.com has released its first report on the state of global mobile advertising (for Android apps). The data are based on activity gleaned from 400 million unique smartphones globally. While the company does business globally I would caution that AppFlood's data, in addition to reflecting Android only, may skew regionally and not be fully representative of the North American or European trends. AppFlood says that global cost-per-app-install rates declined in Q1 to $0.30 globally. This is a global average. North American and European markets CPI rates are [...]


Report: Apple, Samsung Lose Ground To Chinese Handset Makers In Q1

smartphone-shutterstock New numbers out from Strategy Analytics show that smartphone shipments grew at 33 percent globally in Q1 2014. However market leaders Apple and Samsung lost share to Chinese handset makers Huawei and Lenovo. Strategy Analytics' numbers must be viewed with caution however because they're based on the unreliable "shipments" metric and methodology. Shipments don't equal sales to end users and certainly don't equal usage and traffic in the real world. According to the data, Samsung's shipments-share loss was its first decline since late 2009. The lower end of the market is where competitio [...]


Report: Driven By EU Sales, iPhone Regains Share In Q1

smartphones-600px According to new data from Kantar Worldpanel ComTech, the iPhone has regained some market share with strong sales in Europe, Japan and Australia in the first quarter of 2014. This was echoed in better than expected iPhone sales growth in last week’s quarterly earnings from Apple. The company said that it sold 43.7 million iPhones in the quarter, easily beating analyst consensus estimates of 37 million. Apple's iPad sales were less than expected however. Smartphone market share Source: Kantar Worldpanel ComTech (April 2014) Despite the overall upbeat iPhone report, Kantar s [...]


Surprise: CTRs For Skippable Video Ads Fare Well Compared To Non-Skippable Ads

Mobile Video Ad Click Through Rates Mobile Marketing Association 2013 The Mobile Marketing Association published its first Mobile Video Benchmark Study this week, aggregating 559 million ad impressions served in March 2013 by a number of different publishers such as BrightRoll, Hulu and Brightcove. The report shows some interesting performance metrics for skippable versus non-skippable video ads, which accounted for 32 percent and 68 percent of the impression volume, respectively. Not surprising, completions rates for skippable video ads were significantly lower than non-skippable ads, which, by their nature, have completion rates in the 90th percentile. C [...]


Study: Load Times For 69% Of Responsive Design Mobile Sites Deemed “Unacceptable”

mobile-responsive-design-featured While many brands are using responsive design to create websites that deliver a consistent experience across multiple platforms and devices, mobile web developer Trilibis found that image-heavy responsive design mobile sites are taking an "unacceptable" time to load. Evaluating page weight, images and load times for 155 prominent responsive design websites -- including Starbucks.com, Engadget.com and BoldandNoble.com -- Trilibis found 69 percent took four seconds or more to load on a smartphone. Trilibis revealed only one in five of the sites it analyzed delivered a "good" load time on [...]


Facebook Extends Its Lead In Social Referral Traffic, Shareaholic Data Shows

shareaholic Facebook has extended its lead as the leading driver of social media referrals, according to Shareaholic's first quarter social media traffic report. Facebook traffic accounted for 21.25% percent of the share of visits -- a gain of nearly six percentage points over the social network's December figure -- on Shareaholic's network of 300,000 websites. Shareaholic says its network gets 400 million unique monthly visitors on "sites ranging from independent lifestyle blogs to publishing companies to commerce sites." Pinterest, Shareaholic's referral traffic runner-up, has also showed sign [...]


ComScore March Video Report: 46 Billion Online Videos Watched & 28.7 Billion Video Ad Views

comscore-logo According to comScore's March online video rankings report, more than 187 million Americans watched 46.6 billion online videos last month, while video ad views totaled 28.7 billion. Live Rail took the No. 1 spot for top video ad properties, earning 3.9 billion ad impressions. AOL was the leading video property in terms of delivering the highest duration of video ads, and Hulu delivered the highest frequency of video ads to viewers. ComScore reports the total time spent watching the 28.7 billion video ads totaled 10.9 billion minutes. The report noted video ads represented 38.1 percent of [...]


Infographic: Which Is The Most Effective Digital Marketing Channel

Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert better. The folks at Conductor have put together an infographic looking at the four major channels and how effective they are, compiled from various surveys. In summary: SEO: 54% discover new sites this way; just behind email for qualified leads, 36% Email: 51% discover new sites this way; tops for qualified leads, 40% Social: 32% discover new sites this way; tied with paid search for qualified leads, [...]


Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles

mobile-devices-featured Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Consumer services was the category with the highest percentage of mobile traffic at 33 percent. B2B sites had the lowest percentage of mobile traffic at 16 percent. Source: Wpromote With a much larger sample of sites, StatCounter shows a higher aggregate percentage of mobile traffic in the US market: Desktop [...]


Hacking, E-Theft Grow As 18 Percent Report Data Stolen

privacy-security-featured Major internet sites now seem to suffer routine data breaches. Over the past several months, we've learned that multiple major retailers had credit card numbers (by the millions) stolen as their databases were hacked from Eastern Europe. Last week, “Heartbleed” was discovered, prompting the recommendation to change all your passwords online. Welcome to the new normal -- or so it would seem. The Pew Research Center released January 2014 survey data this morning that found 18 percent of adults online have had personal information stolen ("Social Security Number, credit card, or ban [...]


Social Media, Mobile And YouTube Changing The Nature Of “TV”

social-media-tv A trio of reports sheds new light and visibility on how TV and digital video viewing habits are changing with social media in the multi-platform era. Viewing habits are shifting dramatically in large part because of on-demand viewing and the availability of programming across screens. According to the Ooyala Global Video Index (for Q4 2013), based on behaviors observed across its network of video publishers, smartphones and tablets are grabbing a larger share of video viewing time. The report looked video consumption on connected TVs, video on PCs, tablets and smartphones. While there [...]


Study: Only 16% Of People Use Social Media While Watching Prime Time TV

twitter-tv-200px A newly released study from The Council of Research Excellence found only 16.1 percent of survey respondents claimed to have used social media while watching prime time television. To evaluate social media influence on TV viewing habits, 1,665 survey participants were instructed to log any social posts about a prime time TV show, as well as any time they discussed a TV show on their social networks. The study's findings were based on 78,310 diary entries covering nearly 1,600 shows reported via a mobile app supplied by the research group. According to the report, social media has very li [...]


The “App-Churn Window”: 60 Pct. Of Users Might Never Return

smartphone-shutterstock The strategic importance of apps is now self-evident, with roughly 90 percent of mobile internet time being spent there, according to Nielsen. However if companies' apps don't engage users quickly and effectively, they may churn -- never to return. That's according to Localytics, which offers some very useful data and advice about what it calls the "app-churn window." The longer the interval between the initial app use and a second use, the greater the risk of churn the company says. Localytics analyzed app usage patterns of iOS devices and found the following "rules": The "me [...]


IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles

money-growth-chart-featured The IAB has just released its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and full year revenues were $42.8 billion, beating broadcast TV (though not TV in total) for the first time. The 2013 numbers grew by 17 percent over 2012. Last year the IAB reported $36.6 billion in full year ad revenue. One of the highlights, mobile ad revenue hit nearly $7.1 billion, doubling from last year's $3.4 billion. Digital video also grew significantly to reach nearly $3 billion. Search, which continued to be the largest single category of [...]


Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure

Time spent with apps If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. So, you can feel free to use the contact info below to discuss how to take your campaigns to the next level and stop reading this column. For the other 99% of us, the recent announcement by app analytics provider Flurry that users are still spending more time in apps than the mo [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!