Survey: 91 Percent Have Gone Into Stores Because Of Online Promotion

What you buy online vs. in stores Though most retailers, advertisers and brands have not yet caught up, we are firmly in the multi-platform era. Newspaper-backed local shopping platform Wanderful Media released findings from a shopping survey of just over 1,000 US adults yesterday. The findings both confirm what we already know about changing consumer behavior and provide more color. Reflecting the direct way in which the internet now influences in-store shopping the survey found that 91 percent of respondents "have gone into a store as a result of an online experience." Multiple online experiences have driven consumers int [...]

Studies: As Mobile Email Usage Soars, Marketers Budget More For Email, Mobile And Social

mobile-email-featured Next year looks to be a strong one for email marketing according to a StrongMail survey of more than a thousand marketers released today. The survey found that marketers plan to deploy more budget to email, social and mobile next year -- which makes sense given a second study by ReturnPath found mobile open share has increased 300 percent globally since 2010. StrongMail found that 89 percent of those surveyed plan to increase or maintain the same level of marketing spend in 2013, with 56% intending to grow their email marketing budget, 52% investing more in social media, 43% planning to [...]

Survey: 49 Percent Of SMBs To Incorporate Mobile Into Marketing Efforts Next Year

SMB mobile marketing survey results A new survey sponsored by mobile lead-gen provider Pontiflex found that 49 percent of small businesses (SMBs) are "somewhat likely or very likely" to incorporate mobile into their marketing efforts in the next year. The online survey had 1,300 respondents, mostly from the US. Among those that were already buying mobile ads/media, 72 percent planned to maintain the same level of spending or increase it in the coming year. A majority of the 27 percent who planned to increase mobile ad spending said they would do so by up to 30 percent. However, one of the barriers to further mobile ad [...]

Report: Mobile Now Driving 36 Percent Of All Email Opens

Screen Shot 2012-09-10 at 1.59.20 PM Reading email is one of the primary activities of smartphone owners. Indeed, several reports over the past year have indicated that more and more email interaction is happening on mobile devices. Adding to that narrative Knotice today released its latest Email Opens report covering the first half of 2012. Since 2010 the company has documented the rise of mobile email, which obviously corresponds to increasing smartphone penetration in the US. Source: Knotice (9/12) The report benchmarks everything to PC open rates and related email marketing data. The PC still dominates most email [...]

E-mail Open Rates Declining, Click-Through Rates Rising [Study]

email-marketing-featured There are mixed messages for e-mail marketers in a new benchmark study from digital marketing software provider Silverpop: E-mail open rates are falling, but click-through rates are on the rise. The findings are included in Silverpop's 2012 Email Marketing Metrics Benchmark Study, and include analysis of e-mails sent in 2011 and Q1 of 2012 by more than 1,100 brands in 20 countries. The exact number of e-mails studied isn't mentioned. Silverpop reports that the overall open rate for all regions was 20.1 percent, which is down from the 22.2 percent that Silverpop reported in a July 2009 st [...]

Email Marketers Better Prepare For Mobile Opens, New Study Finds

email-marketing-featured The majority of email messages will be read on mobile devices by the end of 2012, predicts email services firm Return Path. In a newly-released study, the company says email open rates have increased 82.4% between March of 2011 and March of 2012, now accounting for nearly 30% of email opens. Apple devices -- iPhones, iPads and iPods -- accounted for 85% of mobile opens. On the iPad alone, email opens have increased 53.6% year-over-year. Those mobile views are mostly happening on the weekends, while desktop views are more likely to occur during the weekdays. When it comes to desktop clien [...]

IAB & PwC: Online Ad Spending Resumed Pre-Recession Growth Rates In Record 2011

IAB-adformats Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010, marking a return to pre-recession rates of growth. The Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC) today released revenue numbers for the full year of 2011, which also included the best-ever $9 billion quarter in Q4. For the first time, spending on Internet advertising has surpassed that on cable television, with both national and local revenues accounted for. And cable television is one of the only categories showing positive grow [...]

More Than 27 Percent Of Emails Are Opened On Mobile Devices (Report)

email-icon Mobile internet growth isn't just limited to the web. Consumers are also using mobile devices more frequently to read emails. According to a new report from marketing agency Knotice, more than 27 percent of emails were opened on a mobile device during the second half of 2011. That number is up from about 20 percent during the first half of 2011 -- a 36 percent gain during the year. Knotice reports that phones accounted for 20.6 percent of mobile email opens, and tablets made up the other 6.8 percent. Perhaps not surprisingly, iOS devices make up the majority of that mobile ema [...]

77 Percent Of Us Want To Get Marketing Messages Via Email & There’s No Close Second Place, Study Says

mail-email-icon If you're involved in marketing, you'd better be using email to send promotional messages to your customers. It doesn't matter how old they are, consumers overwhelmingly prefer to receive marketing via email and there's no close second place channel. The data come from ExactTarget's 2012 Channel Preference Survey -- the 14th report in the company's Subscribers, Fans and Followers series. ExactTarget asked almost 1,500 US online consumers (age 15 and up) about how they prefer to get permission-based marketing messages and a whopping 77 percent said email -- a number that dwarfs all other [...]

Discounts Drive Email & Facebook Signups; Too Much Contact Drives Them Away, Study Says

email-facebook-discounts-featured Email and social media are pretty similar when it comes to what drives consumers to connect -- or disconnect -- with brands. A new study from email provider Constant Contact and Chadwick Martin Bailey shows that the chance to get discounts and special offers is the primary reason that consumers "like" a Facebook page and why they subscribe to a company e-mail list. The survey, conducted in late 2011, involved 1,481 adults in the U.S. who completed a 15-minute online questionnaire. Fifty-eight percent of respondents said they subscribe to a company mailing list to get discounts and spe [...]

Study: Email Deliverability Dropped Precipitously In Second Half of 2011 For First Time

email-marketing-featured Fewer emails -- only 76.5% -- landed in inboxes worldwide in the second half of 2011, a significant decline from the typical 80% rate that has held for the past 3 years, according to a new study released by deliverability firm Return Path. This is the first time the company has seen a major decline. The results indicate that 1 in 4 emails were being delivered to the spam folder or being blocked during that time period, as compared to the normal 1 in 5 rate. Spam folder placement came in at 8.4%, and emails being blocked by ISP-level filters came in at 15.1%, or 20% worse than the first half [...]

Biggest Threats To Email Marketing? Social Media & Kids Texting [Survey]

email-icon Social media and kids abandoning email are two of the biggest threats to future success in email marketing, according to the new 2012: Email in Action study from eConsultancy and the Direct Marketing Association. Conducted in the fourth quarter of 2011, the survey involved more than 450 email marketers in North America. When asked about the challenges to future success in email marketing, 75 percent of respondents said competition with social media was either "very challenging" or "somewhat challenging." Sixty-nine percent said "young people abandoning email" was either very or somewhat [...]

Seeking To Banish “Distraction” Microsoft Replaces Hotmail Display Ads With Deals

hotmail-logo-small Microsoft is trying to make ads in Hotmail better. The company is replacing conventional display ads in its webmail service with deal ads that it believes will be more relevant and interesting to users. Not all Hotmail users will see the new ads immediately. Microsoft is doing a pilot in which it's testing consumer response to deals ads vs. traditional email display ads in selected cities. However, Dharmesh Mehta, Director for the Windows and Windows Live Business Group, believes users will prefer the new ads to the old. He's interested in delivering a "less distracting ad" to users. He [...]

Infographic: How Social Media Links Help Email Marketing

Are you including ways for people to share what you're emailing them about? If not, think again. Adding a way to share your emailed content can double your clickthrough rate when those emails are read by those on Facebook and Twitter and quadruple them when read by those on LinkedIn. That's a pretty easy conversion win -- but only about 20% of email marketers include social sharing links in their emails. These stats and more on the subject were compiled into an infographic by the folks at GetResponse: Want the infographic for yourself? You'll find it here, along with more about the metho [...]

Here Are The Top Mobile Call Spammers Of 2011

call-spam-featured One of the more interesting end of the year "top lists" to come out is's "top 10 call spammers" of 2011. In compiling the list WhitePages analyzed almost 50 million "unsolicited calls or texts" to its mobile Caller ID customers. WhitePages said that almost a third of calls to mobile phones in the US are from non-contacts and 25 percent qualify as "call spam." WhitePages added that the majority of call spam comes from aggressive debt collectors: In its 2011 analysis, WhitePages estimates that more than 30 percent of all calls placed to cell phones are from numbers that are no [...]

Survey: More People Enjoy Getting Direct Mail From Brands Than Email

mail-email-icon Marketers, don't put all your eggs in the email marketing basket just yet. A new survey shows that direct mail is still a worthy competitor for customers' attention, with more than half of respondents saying they enjoy getting postal mail from brands about new products. The data come from a new Epsilon study, The Formula for Success: Preference and Trust, just released this week. A total of 4,800 U.S. and Canadian consumers completed the survey in August. When asked about email versus postal mail, 50% of U.S. consumers said they give postal mail more attention than email. In Canada, 48% [...]

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