Statistics: Email Marketing
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Gmail Tabs Get Most Positive Reaction By Young Millenials, But Half Check Promotions Less Than Once A Week
It may not come as a huge surprise, but more young millenials say the new Gmail tabs make inbox management easier than their more...
Study: 75% Of Smartphone Owners “Highly Likely” To Delete Emails They Can’t Read On Their Phone
Email service provider Constant Contact’s mobile email study released today discovered that 80 percent of smartphone owners say it is...
Infographic: What People Put Into Their Email Signatures
The email signature is perhaps one of the most overlooked marketing opportunities out there. Everyone emails. Each email we send is an...
Email Marketing Metrics Study Identifies Top Performers & Sets Industry Benchmarks
Email marketing automation provider Silverpop released its 2013 Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen...
Survey: Small & Midsize Businesses Are Spending The Majority Of Their Marketing Budgets On Email
According to a study commissioned by iContact, small and midsize businesses are allocating the largest share of their marketing budgets to...
When Subscribers Stop Opening Emails
As you continue to send marketing emails over time, your list continues to grow, and your engagement metrics continue to drop. Over time, the...
Despite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For It
There’s a disconnect between how consumers are reading commercial emails and how marketers are conducting email marketing campaigns. On...
Mobile Email Opens Now 41% & On Pace To Surpass PC By End Of 2013
The number of commercial emails opened on mobile devices is expected to be higher than PC-based emails by the end of the year. That’s...
Email Marketing Equals Dollar Signs
Open and click-through rates are common metrics used to evaluate the success of email campaigns. But we all know that for retailers, revenue is...
Survey: 91 Percent Have Gone Into Stores Because Of Online Promotion
Though most retailers, advertisers and brands have not yet caught up, we are firmly in the multi-platform era. Newspaper-backed local shopping...
Studies: As Mobile Email Usage Soars, Marketers Budget More For Email, Mobile And Social
Next year looks to be a strong one for email marketing according to a StrongMail survey of more than a thousand marketers released today. The...
Survey: 49 Percent Of SMBs To Incorporate Mobile Into Marketing Efforts Next Year
A new survey sponsored by mobile lead-gen provider Pontiflex found that 49 percent of small businesses (SMBs) are “somewhat likely or very...
Report: Mobile Now Driving 36 Percent Of All Email Opens
Reading email is one of the primary activities of smartphone owners. Indeed, several reports over the past year have indicated that more and...
E-mail Open Rates Declining, Click-Through Rates Rising [Study]
There are mixed messages for e-mail marketers in a new benchmark study from digital marketing software provider Silverpop: E-mail open rates are...
Email Marketers Better Prepare For Mobile Opens, New Study Finds
The majority of email messages will be read on mobile devices by the end of 2012, predicts email services firm Return Path. In a newly-released...
IAB & PwC: Online Ad Spending Resumed Pre-Recession Growth Rates In Record 2011
Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010, marking a...
More Than 27 Percent Of Emails Are Opened On Mobile Devices (Report)
Mobile internet growth isn’t just limited to the web. Consumers are also using mobile devices more frequently to read emails. According to...
77 Percent Of Us Want To Get Marketing Messages Via Email & There’s No Close Second Place, Study Says
If you’re involved in marketing, you’d better be using email to send promotional messages to your customers. It doesn’t matter...
Discounts Drive Email & Facebook Signups; Too Much Contact Drives Them Away, Study Says
Email and social media are pretty similar when it comes to what drives consumers to connect — or disconnect — with brands. A new...
Study: Email Deliverability Dropped Precipitously In Second Half of 2011 For First Time
Fewer emails — only 76.5% — landed in inboxes worldwide in the second half of 2011, a significant decline from the typical 80% rate...
