Social Media Driving Revenue For One Third Of B2C Companies, One Fifth Of B2B Firms [Report]

one-in-three-webmarketing123 In a year in which more marketers are reporting increased pressure to deliver ROI, social media finally seems to have become a part of the revenue equation for many companies. More marketers at both B2C and B2B companies report they are not only generating awareness and leads from social media campaigns, but that those leads are converting into customers, according to the 2013 State of Digital Marketing report Webmarketing123. Of those surveyed, 54 percent of B2B marketers and 60 percent of B2C marketers said they have generated leads from social media. B2C companies lead in converting cust [...]


85 Percent Of Enterprise Advertisers Now Using Programmatic [IAB Study]

display-ad-here-featured A new IAB report finds widespread adoption of programmatic among enterprise-level marketers: 85 percent of surveyed advertisers said their companies have bought digital media through real-time bidding platforms, and 72 percent of publishers said they support programmatic buying. In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic approaches to media buying. More than half  (55 percent) of enterprise advertisers are adopting programmatic ad buying to target consumers more effectively, and 49 percent say they are [...]


Survey: 46% Of Marketers Have Content Marketing Strategy, Only 25% Track Social Media Results

SkywordLogo_ScreenCapture_Sept2013 A new survey from content marketing provider Skyword found that nearly half of the respondents polled have a formal content marketing strategy, but only 25 percent are measuring the results of their social media content marketing efforts. Conducted by Unisphere Research, the survey included 217 participants from the readership base of CRM Magazine and EContent Magazine, reflecting a variety of industries and business sizes. The survey covered a number of content marketing trends, focusing on how organizations produce and distribute content. According to the findings, the number one reas [...]


Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing

adobe-logo-180px In a somewhat sobering poll of 1,000 US marketers, just 48 percent of those who identified as "digital marketers" said they feel highly proficient in digital marketing. And they think even less of their cohort: only 40 percent think their team colleagues are highly proficient in digital marketing. The study, titled Digital Distress: What Keeps Marketers Up At Night was commissioned by Adobe and produced by Edelman Berland, measures marketers' confidence in their own skills, effectiveness and ability to measure the impact of their digital efforts. Yet, from even more depressing stats such [...]


White Papers & Sponsored Email Are Top B2B Content Marketing Lead-Gen Tactics [Study]

content-marketing-200px Content marketing comes in many forms, but white papers and sponsored email are the two top tactics for B2B lead-generation according to a new Business.com report published this week. Business.com surveyed more than 500 of its active pay-per-lead advertisers in May, asking a variety of questions related to lead generation tactics and strategies. Respondents came from a variety of industries including financial services, marketing, credit card processing and telecommunications. More than 50 percent of those surveyed said white papers are a "valuable" or "extremely valuable" source of lead [...]


Report: 80 Percent On Broadband, 3 Percent Still Dialing Up

internet-speed-featured According to new data out this morning from the Pew Research Center, 70 percent of American adults have "broadband" at home. (Broadband speeds aren't defined in the report.) Three percent of US adults are still on dial-up. There are a great many so-called broadband connections that are pretty slow. But that's another discussion. As with all things tech, more educated and affluent users are better connected than those with less education and income. Interestingly, 10 percent of survey respondents have a smartphone but no broadband at home. According to the data: 46 percent of A [...]


Tumblr Climbs 12 Spots On comScore’s Media Metrix List Of Top 50 US Web Properties

comscore-logo According to this month's comScore Media Metrix report, Tumblr has climbed 12 places up the list of top 50 US Web properties in the last two months, moving from the 41st spot in March to rank 29th in May. Whether Tumblr will continue to be ranked separately from Yahoo remains to be seen as Yahoo announced last month their plans to acquire the blogging site. When compared to comScore's March report, this month's Media Metrix of top 50 US Web properties reflects only slight changes, with flowers, gifts and greetings sites experiencing what comScore defined as a, "seasonal spike in time with M [...]


iTunes Users Buying Over 800,000 TV Shows A Day

Apple logo According to newly released download numbers from Apple, one billion TV shows and 380 million movies have been downloaded from iTunes to date, with 800,000 TV shows and 350,000 movies currently purchased per day. According to Horace Dediu at Asymco.com, the rate of video purchases during the past eight years looks like this: Dediu estimates the rate of spending on iTunes video is approximately $1.75 billion per year. "This [estimate] is much more substantial than prior estimates mainly because movies are much more valuable," says Dediu, "A tripling of the download rate shows up as a sign [...]


Google Beats Apple & Facebook For Most Favorite Tech Company With 83% Favorable Rating

Google Apple Facebook A Washington Post poll ranking tech giants Google, Apple and Facebook revealed most Americans favor Google. Of the 1,007 Americans surveyed, 83 percent gave Google a favorable rating, while 72 percent gave Apple a favorable rating. Facebook scored the lowest with only 60 percent of survey participants giving the social network a favorable rating. While the poll did not survey Facebook users between the ages of 13 to 18, young adults were more likely to give Facebook a favorable rating with favorable votes outnumbering unfavorable votes three to one in the 18 to 29 age group. Among seniors, [...]


Death Of The Digital-Only Agency? Marketing Students Say It’s Coming In 10 Years

the-end-200px If you run a standalone digital agency or an agency that specializes in a specific vertical like social media, your days are numbered. That's the conclusion of a recent study of more than 2,000 European marketing students -- in the UK, France, Spain and Belgium, to be more specific. The study, "Next Generation of Marcoms," asked a variety of questions to students between 20 and 25 years old that are studying Advertising, Marketing Communications, Design, PR and Events. (Note for those who may not know: "Marcoms" is short for marketing communications and is commonly used to describe a hol [...]


Report: Asia/Pacific Only Region To Show Mobile Phone Sales Growth Last Quarter, China Wins 25.7% Of Global Sales

smartphones-600px In a new report from Gartner, the only global market to experience mobile phone sales growth during Q1 2013 was the Asia/Pacific region, demonstrating a 6.4 percent increase year-on-year. This growth rate accounted for a 53.1 percent year-on-year increase in Asia/Pacific's share of mobile phones globally. China witnessed a 7.5 percent increase last quarter compared to Q1 2012, and accounted for 25.7 percent of all global mobile phone sales. "The Chinese and local manufacturers have been exemplary at addressing the demands of buyers by offering affordable devices with optimum features," claim [...]


Keep An Infinite Memory For Your Metrics

[caption id="attachment_37768" align="alignright" width="300"] Image via Shutterstock[/caption] Often, you want to look at your metrics over a longer time period than usual in order to identify long-term trends. This is especially true if your metrics are "jagged" and move around a lot. You have two choices: You could use a larger time period. If you usually watch daily metrics, switch to weekly. Or monthly. Or quarterly. This will smooth out your data and will also smooth out directional trends emerging from your data right at the time when you want to catch such changes. You could u [...]


Retail E-Commerce Spending Hits $50.2 Billion, First Time Ever To Hit $50 Billion In 2 Consecutive Quarters

ecommerce-online-sales-retail According to a new report from comScore, retail e-commerce spending reached $50.2 billion for the first quarter of 2013, surpassing the $50 billion mark for the second consecutive quarter on record after reaching $56 billion in Q4 2012. This is the fourteenth consecutive quarter of year-over-year growth and tenth consecutive quarter to earn double-digit growth, with sales up 13 percent for Q1 2013. While still strong, last quarter's 13 percent growth rate was slightly less than growth during previous quarters. "One potential explanation for this mild deceleration is the payroll tax increase [...]


Report: The Online Retailer With Highest Sales Growth In Last 10 Years Is? (Not Amazon)

money-growth-chart-featured Amazon.com is the poster child of e-commerce, having grown from a bookseller to a company that sells just about anything and everything (and even has its own mobile devices). But, according to a new report, Amazon doesn't own the best growth rate among online retailers over the past 10 years. That honor goes to Urban Outfitters. According to the Internet Retailer 2013 Top 500 Guide, Urban Outfitters has experienced a 65.2 percent compound annual growth rate in the last decade -- putting it atop the rankings of online sales growth. Coming in second is the sports gear retailer Fanatics [...]


Mobile Web Access Is Nearly 30% Faster Since 2012

After publishing a study last year that measured the speed of websites around the world, Google compared recent Site Speed data to the 2012 data to determine if the Web is getting any faster. While numerous improvements have been made to the core infrastructure of the Internet, there has not been a significant change in speed for desktops because of the increasing size of webpages. Since 2012, Google reports webpage sizes have increased by over 56 percent. In contrast to desktops, mobile access speeds have increased approximately 30 percent compared to 2012 with the addition of several L [...]


Social Ad Revenue To Grow 18.6% By 2017 [Report]

money-social-network-featured According to new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to $11 billion in 2017, an $18.6 compound growth rate (CAGR). While BIA/Kelsey expects mobile local ad revenue to experience an astounding 49. 3 percent growth rate during the next four years, locally targeted social ad revenues are expected to grow as well, generating $3.6 billion by 2017, an increase of 26.4 percent from $1.1 billion earned in 2012. The analyst firm attributes this growth to more local penetration by both brands and SMBs as so [...]


Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews

Zendesk - has reading online reviews impacted your buying decision According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. The survey, sponsored by Zendesk in the early part of 2013, included responses from 1,046 participants. Respondents had to be in the United States, and had to have experienced a recent customer service issue with a midsized company, either as a consumer or in a business context. Approximately two-thirds of [...]


EMarketer: Google Still Owns Mobile Ad Market, But Facebook Has Largest Share Of Mobile Display Ad Dollars

mobile internet display ad revenue share by company emarketer According to eMarketer, mobile advertising will reach $7.29 billion by the end of this year with Google projected to take home more than half, earning $3.9 billion in US mobile ad revenue for 2013. According to the report, US mobile advertising grew 178 percent last year and is expected to grow 77.3 percent this year, a five fold increase since 2011. Mobile ad dollars represent display, search and messaging-based formats served on mobile devices. Mobile advertising will continue to climb dramatically, with an expected $27.13 billion in total mobile ad revenue by 2017, just under 45 percent [...]


Consumer Behavior Survey Finds Personalized Service Options Win Over Brand Loyalty

Branding Findings from a recent survey conducted by Harris Interactive and inContact, a provider of cloud contact center software, prove companies cannot rely on brand loyalty when it comes to keeping existing customers or winning new ones. The survey, conducted online February 11 through February 13, 2013 using a nationwide sample of 2,191 U.S. adults aged 18 years and older, examined changing consumer behavior trends and customer service preferences. Survey findings confirmed that consumers are less likely to make buying decisions based on brand loyalty, and more likely to choose a company that of [...]


Facebook’s Mark Zuckerberg Highest Rated CEO In US, Apple’s Tim Cook Falls To 18th

facebook-logo-featured According to Glassdoor company review data, Mark Zuckerberg has the best employee-approval rating of any CEO in the US. Last year he wasn't among the top 25. By the same token, last year's top CEO, Apple's Tim Cook, has fallen from number 1 to number 18 on this year's survey. Glassdoor's company review surveys ask employees to "indicate whether they approve or disapprove of the way their CEO is leading the company." Glassdoor said that "rating and rank in the 50 Highest Rated CEOs list was determined using the average approval rating a CEO received between February 25, 2012 and Februar [...]


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