Social Networks Generate Least Loyalty In 2014 Brand Keys Survey

loyalty-600px Facebook, Twitter, LinkedIn and the other major social networks might want to consider this a warning: Social networks generated the lowest loyalty scores in the 18th annual Brand Keys Customer Loyalty Engagement Index (CLEI). This year's study (which can be requested here) looked at consumer relationships with 555 brands across 64 categories -- ranging from hotels to coffee to restaurants and a number of tech/marketing-related categories. In most categories (38 of 64), the winning brand -- the one that did the best job of meeting consumer expectations -- scored above a 90 percent sa [...]


Infographic: Facebook’s 10th Birthday, Key Milestones To The Anniversary

Ten years ago, Facebook was born. Since then, it has been transformed from "The Facebook" that aimed to connect students at Harvard together into a service with about 1 billion active global users. Facebook founder and CEO Mark Zuckerberg reflects briefly on Facebook turning 10 in a post today. And below, an infographic covering that growth and some important milestones along the way. Produced by the people at DPFOC, it covers things like Facebook News Feed being launched in 2006, the Like button appearing in 2009 or last year's launch of Facebook Graph Search and Facebook going public (cli [...]


Survey: 80% Of Marketers More Optimistic This Year With 62% Increasing Data Budgets

Infogroup Targeting Solutions logo 2014 Marketers are upbeat this year, with 80 percent of the respondents for an Infogroup Targeting Solutions (ITS) survey claiming to be more optimistic about their organization's marketing efforts than they were last year. Conducted during last October's Direct Marketing Association Annual Conference, the survey discovered 62 percent of the 370 marketers polled expected data-related expenditures to increase this year, with 39 percent already witnessing a positive return on data investments. ITS's survey focused on data and analytics issues, covering topics like budgets, expected ROI and 2014 pr [...]


Moz 2014 Industry Survey Reveals Budgets Are Up & Median Marketing Salary Trumps SEO Pay

moz logo Marketing analytics provider Moz has released its latest industry survey, polling more than 3,700 internet professionals on a number of marketing and search related topics. According to Moz's survey results, not only are budgets on the rise, but the median marketing salary totaled $73,034, the fifth highest median salary by role. Moz broke down salaries by position and experience, with the top four median salaries belonging to engineering, user experience, e-commerce and web analytics professionals. Median Salary by Role: Survey respondents with ten or more years experience earned the [...]


Online Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [Nielsen]

nielsen-logo-300px Nielsen's latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more than 32 percent in the first three quarters of 2013. That makes online display advertising the fastest growing advertising media. That said, it remains the smallest with just 4.5 percent market share. TV advertising remains the number one channel, by far. TV ad spend actually increased 4.3 percent through Q3 to hold 57.6 percent share. Nielsen notes that even in Europe, which has seen advertisers spending less overall for several quarters, TV ad spend was [...]


Hyper-Local Opportunity: 100 Billion Monthly Ad Impressions

local-maps-featured Earlier this week, AOL sold patch off, retaining a minority stake in a joint venture with Hale Global. The latter will now operate the Patch network of approximately 900 community sites. Hale has a history of taking over troubled companies. The terms of the deal weren't disclosed. What happens now is anybody's guess. Perhaps a workable model and cost structure for Patch can be found. Perhaps other assets that make Patch a better advertiser proposition can be acquired and combined. My guess is that Patch simply disappears over time. Absent a radical turnaround at Patch, its name will b [...]


State Of Marketing Report: Conversions, Brand Awareness & Behavior-Based Data Top Priorities In 2014

2014-business-featured ExactTarget's newly published 2014 State of Marketing Report claims 98 percent of marketers plan to increase their budgets in the new year, with a focus on driving increased conversion rates, raising brand awareness and leveraging more behavior-based data. Of the more than 2,500 marketers surveyed, 61 percent planned to increase spending on data and analytics, 60 percent on marketing automation, 58 percent on email marketing, 57 percent on social media marketing and 57 percent on content management. The survey covered a number of marketing themes, from challenges and success metrics to e [...]


Google Is Most Visited Site Of 2013, Despite Big Drops In Desktop Traffic [Nielsen]

google-g-logo-2012 Google was the most popular web brand of 2013, with an average monthly audience of almost 165 million unique visitors. That's according to Nielsen's look at the top digital brands of the year, just published today. The data covers U.S. desktop web traffic from January through October of this year. For Google, that average monthly audience is a six percent drop from 2012. Facebook, the second most popular website with an estimated 134 million monthly visitors, saw an even bigger drop in desktop traffic -- down 16 percent from 2012. And Yahoo, the same: third overall at about 130 millio [...]


Twitter Voted #1 Top Tech Employer & Ranks 2nd On List Of 50 Best Places To Work

GlassDoor Best Places to Work Glassdoor has released its list of the 50 Best Places to Work, along with a list of the Top Tech Companies to Work for in 2014. According to the announcement, Twitter ranks high on both lists, voted No. 2 for the Best Places to Work overall, and No. 1 for top tech employers. Among the 50 best places to work overall for companies with 1,000 or more employees, 22 are tech companies. Four of the tech companies on the list are making their first appearance this year, including Twitter's high-ranking debut at No. 2. For top tech employers, Twitter's No 1. ranking is followed by Linkedin at No [...]


Marketers Hate These Buzzwords, Which (Ahem) They Created

marketing-buzzwords-webmarketing123-2013report Marketers are brilliant at creating buzzwords and then saturating all matter of communications -- whitepapers, PowerPoint decks, tweets, casual conversations with Starbucks' baristas -- with them. Equally impressive, marketers excel at then claiming to hate the very turn of phrase they elevated to buzzword status. In a new poll of more than 500 marketing professionals, "synergy" tops the list of their most despised buzzwords, beating out such stalwarts as "viral" and "best-in-class." The poll is part of Webmarketing123's 2013 State of Digital Marketing survey. This list is a good start, [...]


Social Media Driving Revenue For One Third Of B2C Companies, One Fifth Of B2B Firms [Report]

one-in-three-webmarketing123 In a year in which more marketers are reporting increased pressure to deliver ROI, social media finally seems to have become a part of the revenue equation for many companies. More marketers at both B2C and B2B companies report they are not only generating awareness and leads from social media campaigns, but that those leads are converting into customers, according to the 2013 State of Digital Marketing report Webmarketing123. Of those surveyed, 54 percent of B2B marketers and 60 percent of B2C marketers said they have generated leads from social media. B2C companies lead in converting cust [...]


85 Percent Of Enterprise Advertisers Now Using Programmatic [IAB Study]

display-ad-here-featured A new IAB report finds widespread adoption of programmatic among enterprise-level marketers: 85 percent of surveyed advertisers said their companies have bought digital media through real-time bidding platforms, and 72 percent of publishers said they support programmatic buying. In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic approaches to media buying. More than half  (55 percent) of enterprise advertisers are adopting programmatic ad buying to target consumers more effectively, and 49 percent say they are [...]


Survey: 46% Of Marketers Have Content Marketing Strategy, Only 25% Track Social Media Results

SkywordLogo_ScreenCapture_Sept2013 A new survey from content marketing provider Skyword found that nearly half of the respondents polled have a formal content marketing strategy, but only 25 percent are measuring the results of their social media content marketing efforts. Conducted by Unisphere Research, the survey included 217 participants from the readership base of CRM Magazine and EContent Magazine, reflecting a variety of industries and business sizes. The survey covered a number of content marketing trends, focusing on how organizations produce and distribute content. According to the findings, the number one reas [...]


Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing

adobe-logo-180px In a somewhat sobering poll of 1,000 US marketers, just 48 percent of those who identified as "digital marketers" said they feel highly proficient in digital marketing. And they think even less of their cohort: only 40 percent think their team colleagues are highly proficient in digital marketing. The study, titled Digital Distress: What Keeps Marketers Up At Night was commissioned by Adobe and produced by Edelman Berland, measures marketers' confidence in their own skills, effectiveness and ability to measure the impact of their digital efforts. Yet, from even more depressing stats such [...]


White Papers & Sponsored Email Are Top B2B Content Marketing Lead-Gen Tactics [Study]

content-marketing-200px Content marketing comes in many forms, but white papers and sponsored email are the two top tactics for B2B lead-generation according to a new Business.com report published this week. Business.com surveyed more than 500 of its active pay-per-lead advertisers in May, asking a variety of questions related to lead generation tactics and strategies. Respondents came from a variety of industries including financial services, marketing, credit card processing and telecommunications. More than 50 percent of those surveyed said white papers are a "valuable" or "extremely valuable" source of lead [...]


Report: 80 Percent On Broadband, 3 Percent Still Dialing Up

internet-speed-featured According to new data out this morning from the Pew Research Center, 70 percent of American adults have "broadband" at home. (Broadband speeds aren't defined in the report.) Three percent of US adults are still on dial-up. There are a great many so-called broadband connections that are pretty slow. But that's another discussion. As with all things tech, more educated and affluent users are better connected than those with less education and income. Interestingly, 10 percent of survey respondents have a smartphone but no broadband at home. According to the data: 46 percent of A [...]


Tumblr Climbs 12 Spots On comScore’s Media Metrix List Of Top 50 US Web Properties

comscore-logo According to this month's comScore Media Metrix report, Tumblr has climbed 12 places up the list of top 50 US Web properties in the last two months, moving from the 41st spot in March to rank 29th in May. Whether Tumblr will continue to be ranked separately from Yahoo remains to be seen as Yahoo announced last month their plans to acquire the blogging site. When compared to comScore's March report, this month's Media Metrix of top 50 US Web properties reflects only slight changes, with flowers, gifts and greetings sites experiencing what comScore defined as a, "seasonal spike in time with M [...]


iTunes Users Buying Over 800,000 TV Shows A Day

Apple logo According to newly released download numbers from Apple, one billion TV shows and 380 million movies have been downloaded from iTunes to date, with 800,000 TV shows and 350,000 movies currently purchased per day. According to Horace Dediu at Asymco.com, the rate of video purchases during the past eight years looks like this: Dediu estimates the rate of spending on iTunes video is approximately $1.75 billion per year. "This [estimate] is much more substantial than prior estimates mainly because movies are much more valuable," says Dediu, "A tripling of the download rate shows up as a sign [...]


Google Beats Apple & Facebook For Most Favorite Tech Company With 83% Favorable Rating

Google Apple Facebook A Washington Post poll ranking tech giants Google, Apple and Facebook revealed most Americans favor Google. Of the 1,007 Americans surveyed, 83 percent gave Google a favorable rating, while 72 percent gave Apple a favorable rating. Facebook scored the lowest with only 60 percent of survey participants giving the social network a favorable rating. While the poll did not survey Facebook users between the ages of 13 to 18, young adults were more likely to give Facebook a favorable rating with favorable votes outnumbering unfavorable votes three to one in the 18 to 29 age group. Among seniors, [...]


Death Of The Digital-Only Agency? Marketing Students Say It’s Coming In 10 Years

the-end-200px If you run a standalone digital agency or an agency that specializes in a specific vertical like social media, your days are numbered. That's the conclusion of a recent study of more than 2,000 European marketing students -- in the UK, France, Spain and Belgium, to be more specific. The study, "Next Generation of Marcoms," asked a variety of questions to students between 20 and 25 years old that are studying Advertising, Marketing Communications, Design, PR and Events. (Note for those who may not know: "Marcoms" is short for marketing communications and is commonly used to describe a hol [...]


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