Statistics: General
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Report: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% Larger
According to a new study from AddShoppers, social sharing sends an audience that spends significantly more...
Almost 60 Percent Of Marketing Pros Use Automation, 90 Percent Say It Works
But many cite "complexity" of tools as one of the biggest challenges in using marketing...
Social Media Is The Least Popular Channel For Customer Service [Survey]
While customer service complaints on social media may be the most public, they aren't the most popular (by a wide margin) according to a new...
2014 Top 10 Best Perceived Brands: Amazon & YouTube Take The Lead
Ranking brands based on consumer perception, Amazon won the No. 1 spot, while Apple and Google failed to break the top...
Survey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015
Survey polled 182 marketing executives on their technology investment plans, data, content research and working across...
Survey: Just A Third Of Digital Marketers Make Mobile A Priority
Marketers cite data overload and media fragmentation as key challenges in...
Google Voted “Best Place To Work” In 2014 By Glassdoor’s Employee Choice Awards
Google takes the lead, while Facebook drops out of the top ten and Twitter fails to even make the list after ranking No. 2 last...
Majority In US Don’t Know What “Privacy Policy” Really Means
Most Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand that...
Survey: 64 Percent Want Gov’t To Regulate Advertiser Data Use
A few years ago Facebook CEO Mark Zuckerberg argued that privacy standards in the US were relaxing. It’s perhaps more accurate to say that...
Forbes Ranks The Top 50 Most Influential CMOs Of 2014
According to Forbes, Apple CMO Phil Schiller is the most influential marketing lead of 2014. Not only was Schiller named the most influential...
New Study From CMO Council Spotlights Benefits & Challenges Of CMO-Owned Technology Strategy
After surveying 150 senior marketing executives, a new study from The CMO Council found nearly 30 percent of the CMOs who manage and integrate...
Survey: 77% Of B2C Marketers Use Content Marketing, But 21% Fail To Track Its ROI
In a follow up to its B2B Content Marketing survey results, the Content Marketing institute released its B2C Content Marketing report, revealing...
The 9 Biggest Pitfalls You’ll Face With Content Marketing Creative
Content marketing can fall flat, but how do you predict what will work? Columnist Kelsey Libert provides research-backed advice to avoid...
Apple, Google Top Two Global Brands On Interbrand List
Apple is the world’s top brand according to branding consultancy Interbrand. That’s followed by Google in the number two position,...
Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It
According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content...
A New Click Through Rate Study For Google Organic Results
Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was...
Video Marketing Survey: 71% Say Video Conversion Rates Outperform Other Marketing Content
Marketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine. According to a video...
Survey Of 500+ Publishers Reveals How They Want To Be Pitched
Kelsey Libert surveyed over 500 digital publishers to discover what you can do to improve your content placement...
Survey: Best Way To Reach Millennials Is On Social Media
SDL a “customer experience” software and services provider has released results of multi-country survey of roughly 1,800...
Most Retailers Get “D” Grade On Digital Marketing Scorecard
According to Wpromote, photography processing site Shutterfly does the best overall job of online marketing among 500 companies evaluated for...
