IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles

money-growth-chart-featured The IAB has just released its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and full year revenues were $42.8 billion, beating broadcast TV (though not TV in total) for the first time. The 2013 numbers grew by 17 percent over 2012. Last year the IAB reported $36.6 billion in full year ad revenue. One of the highlights, mobile ad revenue hit nearly $7.1 billion, doubling from last year's $3.4 billion. Digital video also grew significantly to reach nearly $3 billion. Search, which continued to be the largest single category of [...]


LG, Microsoft Show Some Life In ComScore Smartphone Report

smartphones-600px Much like the comScore top 50 internet sites report or its search market share reports, which rarely change much, the firm's US smartphone report has similarly become flat with little changing from month to month. The new numbers are now out for February. The top two OEM spots are consistently Apple and Samsung. On the OS side, Apple and Google gain or lose a point or fraction of a point and generally everyone else is flat or down. This month is really no exception except that LG has gained a bit of share among handset OEMs and Microsoft/Windows saw a modest gain on the platform side. [...]


For Mobile App Monetization, Free(mium) Is Winning

smartphone-shutterstock According to a survey based study, jointly released by App Annie and IDC this week, the "freemium" model is the most popular way for developers and publishers to make money on their mobile apps. In-app advertising is another popular and successful method -- though only 42 percent of developer survey respondents were using in-app ads. The third most popular method (far behind the other two) is paid-app purchases. You can either consider WhatsApp a freemium model (free for the first year) or a paid app model (annual subscription). The same goes for apps such as the New York Times: the app [...]


Toppling Yahoo, Google Back On Top Of comScore Top 50

yahoo-google After several months that saw Yahoo atop comScore's top 50 US desktop rankings, Google has reclaimed the number one position. That's according to comScore's February's traffic/reach rankings. Yahoo and Microsoft are two and three, respectively; Facebook is number four. If Tumblr traffic were included in Yahoo's total, however, the site would still have the greatest US desktop reach by something more than 20 million uniques. Below are last month's figures for comparison. There's a high degree of stability on this list. However, the New York Times digital seems to have jumped eight p [...]


Study Confirms Smartphones Now #1 Screen, Beating TV

smartphones-featured A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives. The report is based on a global survey (n=12,000 respondents, 30 countries). The US sample was 444 people, with some behavioral monitoring and interviews. I'm going to discuss just a few of the findings. However, there's a great deal of interesting material in the report, which is free. While this has been asserted by others in the past, Millward Brown confirmed that in the US daily smartphone screen time has now surpassed TV. That's also true wor [...]


Apple, Samsung Gain, Windows Phone Plateaus In US — comScore

smartphones-featured This morning comScore released its latest US smartphone report. These monthly missives have become largely static documents with little change among the various players. Indeed, the OEM and OS share charts are basically consistent the past several months. Apple gained a point and Android lost a half a percentage point. Microsoft seems to have hit a share plateau in the US, while BlackBerry continues its slow, painful decline into the abyss. On the OEM side Samsung and LG gained slightly (as did Apple) while Motorola (soon part of Lenovo) and HTC continued their respective slides. Whi [...]


Android Tablets: 62 Pct. Of Sales But Only 23 Pct. Of Traffic

android-featured Gartner released new estimates of 2013 tablet sales on a global basis. The firm said that Android saw its market share go from 46 percent in 2012 to 62 percent last year. Apple's share fell from 53 percent to 36 percent accordingly. As with the smartphone market in the US and selected other markets, Apple remains the single largest individual vendor. Yet again, very strangely, Android shipments and alleged market share don't line up with actual internet traffic figures. Below are data from StatCounter that reflect global internet traffic from tablets. Unless the StatCounter da [...]


Report: New Global Internet Growth Will Mostly Be Mobile

global marketing Late last week, the Pew Research Center released the results of multiple country surveys about mobile technology adoption and internet usage. The countries in focus were 24 "emerging markets," including Russia, China, Pakistan, Philippines, various South American markets, Turkey and South Africa among others. The associated report has a lot of statistics about user behavior, demographic variables (e.g., education, income) and online activities. For example, the following chart shows mobile phone ownership and top activities across all the countries in the report. Mobile phone ownersh [...]


Tablet Traffic: iPad Used Most, Surface Used Most Consistently

surface Ad network Chitika has released new data about North American tablet traffic and usage. To generate the report the company looked at "tens of millions of North American tablet impressions" between January 20 to February 2, 2014. Overall the iPad drives far more traffic in North America than its rivals. However Microsoft Surface users "generate a slightly greater share of their collective daily traffic between the hours of 12-5 p.m. ET." Otherwise usage patterns are similar. With its accompanying keyboard, Surface is marketed as a more work-friendly tablet, which appears to be consis [...]


As Microsoft Figures Out Next Mobile Move, Apple & Android Grab 94 Percent Of Smartphone Market

smartphone-shutterstock According to hardware tracking firm IDC, "Android and iOS accounted for 95.7 percent of all smartphone shipments in the fourth quarter of 2013, and for 93.8 percent of all smartphone shipments for the year." Yet Windows Phone wasn't entirely shut out. On a percentage basis, Windows Phones grew more than other platforms. But in real handset terms, Windows Phone is still very much a bit player, except in a few markets where its share has approached or reached 10 percent. Source: IDC As new Microsoft CEO Satya Nadella takes the helm in Redmond, he must contemplate how to accelerate [...]


Nielsen: More Time On Internet Through Smartphones Than PCs

Mobile Nielsen report Nielsen has released a smörgåsbord of data on "the new digital consumer." The just released report covers a variety of categories, from device ownership and video streaming to mobile's impact on social media usage. One of the standout findings in the report is that US adults spent on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet. Of that smartphone internet time, apps capture 86 percent of usage. Only 14 percent of smartphone internet access time comes via the mobile web. TV is still the top screen. Consum [...]


Report: In Q4 Facebook Once Again Dominated The Social Login Landscape

Social-Sharing It has been an excellent run for Facebook over the past few months. Not only was their Q4 earnings report stellar, they've  also owned the overall social referral space. To top things off, Gigya, a consumer management suite, is showing that Facebook is yet again dominating the social login space. According to Gigya, Facebook held steady in Q4 and holds 51% of all social logins worldwide with a 51% marketshare. Google+ obtained the silver with a 28% share (up 2% from Q3): Facebook continues to dominate the mobile login space as well with 63% of the marketshare. Google+ jumped a full 5 pe [...]


Online Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [Nielsen]

nielsen-logo-300px Nielsen's latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more than 32 percent in the first three quarters of 2013. That makes online display advertising the fastest growing advertising media. That said, it remains the smallest with just 4.5 percent market share. TV advertising remains the number one channel, by far. TV ad spend actually increased 4.3 percent through Q3 to hold 57.6 percent share. Nielsen notes that even in Europe, which has seen advertisers spending less overall for several quarters, TV ad spend was f [...]


Nielsen: All Top Brands Lost Web Users To Mobile In 2013

mobile-web-apps-featured According to data released last week by Nielsen, all the major web brands lost uniques on a year-over-year basis in 2013. The period measured was January through the end of October. The ranking of the top sites was more or less the same as we've seen in other data. However the relative loss of monthly uniques was not uniform. According to Nielsen, Ask lost the highest percentage of its monthly uniques. Next was Facebook and then YouTube. Nielsen broadly attributes the decline in "web" traffic to the rise of tablets and smartphones. However the company didn't provide a holistic vie [...]


Galaxy S3 And 10″ Tablets Dominate Samsung-Android Traffic

Galaxy S3 Android is the world's dominant smartphone operating system; and Samsung is the dominant Android handset maker. In North America the Samsung devices that generate the most traffic are the Galaxy S3 handset and the 10-inch Galaxy tablet. These data come from ad network Chitika, which analyzed "tens of millions of [North American] Samsung smartphone- and tablet-based online ad impressions" in December. According to the Chitika data, the Galaxy S3 generates a full third of Samsung-Android handset traffic. That's followed by the Galaxy S4, roughly 10 points behind. North American Samsung-An [...]


Google’s Share Of Social Logins Hits Highest Level In Q4 Since 2010

Janrain-Social-Login-Preferences-Q4-2013 Google continues to be an increasingly popular choice when it comes to social logins, and Q4 of 2013 was its best single quarter since 2010, according to the latest report from Janrain. Google hit 35 percent of all social logins in the quarter, its highest level since being at 38 percent in Q4 of 2010. Facebook remains the most popular option with 45 percent of all social logins last quarter. Janrain credits Google's push to merge many of its properties into Google+: With the continued emergence of Google+, and the company’s push to unify each of its services (Gmail, Google+, YouT [...]


Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks

social-network-data-featured According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be "diversifying" their social media usage. According to new Pew survey findings out this morning, "42 percent of online adults use two or more [  ] social networks." Among those who use only one network, Facebook is the still overwhelming favorite (84 percent). Source: Pew Internet & American Life Project (2013)  Pew looked primarily at th [...]


Facebook Now Number 2 In US Digital Ad Sales, Thanks To Mobile [eMarketer]

facebook In Facebook's third quarter earnings report this year, the company shared that mobile delivered 49 percent of all ad revenues for the quarter -- up from 41 percent in Q2. eMarketer today released its latest report on US digital ad revenue share by company. Due in large part to mobile revenues, Facebook has overtaken Microsoft and Yahoo to claim the number to spot, with 7.4 percent share of net US digital ad dollars in 2013. Emarketer's earlier forecast showed Facebook continuing to lag slightly behind Yahoo through this year, however Facebook's mobile ad business has helped it surge ahea [...]


Apple Has Twice The Global “Ad Impression Share” Of Android

iphone-android-ios-phones-featured Despite Android's global domination, it falls well short of that mark in terms of delivering mobile ad impressions. That's according to a third-quarter "Global AdMetrics" report from mobile DSP and ad buying platform Adfonic. Adfonic said that in Q3, on a global basis, Android and Apple devices combined for 95 percent of all ad impressions. In a distant third place was RIM, which is rapidly disappearing from the market (except in the UK). Apple delivered 63 (nearly two-thirds) of all mobile ad impressions while Android saw 32 percent, a decline of 6 percent vs. the previous quarter. [...]


Mobile Now 28 Percent Of Total Web Traffic — Report

mobile youtube Public Relations firm Walker Sands produces a quarterly index of mobile traffic to its clients' websites. Yesterday the firm released new data. The data show that collectively Walker Sands' clients are seeing 28 percent of their traffic from smartphones and tablets. The data also reflect the relative shares of Android and iOS devices. Accordingly firm's clients saw growth of Android tablet traffic as well as increased iPhone traffic vs. Android smartphones. These data should be treated as "directional," reflecting the growth of mobile usage generally, rather than indicative of pr [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!