The March smartphone market share numbers are out from comScore. What we see is Apple gaining 2.7 points to maintain its lead as the top US smartphone maker. Samsung also gained slightly and remains the number two smartphone manufacturer in the US. All other hardware makers, including Google's troubled Motorola unit, lost ground. Below are the smartphone operating system share percentages. Android lost about a point and a half of share. Apple gained 2.7 percentage points. And Windows Phones saw a slight gain. These comScore data above stand in contrast to data released earlier in [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Despite seemingly flat to declining market share for many months, Kantar Worldpanel (the market-research unit of ad agency holding company WPP) now says that Windows Phones are seeing gains in the US market as well as abroad. The chart below offers a comparison of smartphone OS share in Q1 2012 and the same period this year. According to the data Windows Phone grew from 3.7 percent in 2012 to 5.6 percent in Q1 2013 The company attributed the gains to first-time smartphone buyers upgrading from feature phones. Kantar says that its US consumer panel "is the largest continuous consum [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Not that long ago many people were speculating about when smartphone penetration would reach 50 percent. That happened relatively early in 2012. And today US smartphone ownership stands at roughly 60% according to Nielsen. Yesterday IDC reported another milestone: smartphone "shipments" surpassed non-smartphone shipments for the first time in Q1. According to the device-tracking firm, "more than half (51.6 percent) the total phone shipments in a quarter were smartphones." The following chart shows top global phone vendors (all phone shipments) according to IDC: Samsung lead all ot [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Top News

Yahoo's unique video viewers rose to 50.3 million, up from 43.6 million in February, bumping the company up a rung to the  number four U.S. Online Video Content Property according to comScore's March 2013 US Online Video Rankings, In March, the number of Americans watching online content videos rose 2.5% from February. Nearly 182.5 million Americans watched 39.3 billion online content videos. Ad video views hit an all-time high at 13.2 billion, up from 9.9 billion in February. Yahoo moved up a rung to number four and closed in on VEVO this month. (It will be interesting to watch what impac [...]

Related Topics: Channel: Video | Facebook: Statistics | Google: YouTube | Statistics: Market Share | Yahoo

A new report from eMarketer estimates that 15 percent of online retail sales will be made on a mobile device this year, climbing upwards of $39 billion by the end of 2013. The majority of sales will be made from a tablet with only 35 percent of m-commerce happening via a smartphone. This year's expected m-commerce sales reflect an 11 percent increase from 2012. Total m-commerce sales are projected to reach 25 percent by 2017, topping out at $108 billion in the next four years. This year's $39 billion in retail m-commerce sales is nearly triple the amount earned in 2011. According to [...]

Related Topics: Channel: Retail | E-Commerce | Internet Marketing Industry: Stats | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Spend Projections | Top News

Opera has released its quarterly State of Mobile Advertising report for Q1 2013. The major finding is that "iOS continues to outperform all other device platforms in terms of monetization, with the highest average eCPM and greatest percentage of publisher revenue." In addition the iPhone has regained its lead (among the publishers using Opera's Mediaworks platform) over Android handsets on a global basis. This is remarkable given the overall OS lead that Android has now established. Opera observed that "Android tablets [have grown] to a small but noticeable share of the market." However [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the IAB’s annual Internet Advertising Revenue Report conducted by PwC. Released today, the report shows a 15% rise to $31.6 billion in U.S. digital advertising revenues in 2012, with Q4 revenues topping $10 billion for the first time. Coming in at $10.31 billion, Q4 ad revenues increased 14.9% from the prior year and were up 11.6% from Q3, outperforming the overall media market. Nielsen Company and Kantar both estimated that total media revenues grew just 3% in [...]

Related Topics: Channel: Display Advertising | Display Advertising | Features & Analysis | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Spend Projections | Top News

'Tis the season of mobile advertising forecasts. Within the last week three have been released from eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion and IDC now asserts that US mobile ad revenues came in at $4.5 billion for the year. IDC expects mobile advertising to reach $7 billion by year end, compared with eMarketer's $7.29 billion and BIA's $5.39 billion. The IDC forecast also says the following about 2012 mobile ad revenues: Search: 61 percent of mobile ad spending  ($2.8 billion) Display: [...]

Related Topics: Channel: Mobile Marketing | Facebook | Facebook: Advertising | Facebook: Business Issues | Facebook: Mobile | Google: Business Issues | Google: Mobile | Mobile Marketing | Statistics | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Spend Projections | Top News | Twitter: Advertising | Twitter: Business Issues | Twitter: Mobile

Facebook has been the dominant source of social logins, but Google is closing the gap and now accounts for more than one-third of all social logins. That's according to the latest quarterly report from Janrain. After a couple years of consecutive gains, Facebook's share of social logins has dropped for two straight quarters now. In Q1 2013, Janrain estimates that Facebook accounted for 46 percent of social logins -- down from a high of 54 percent in Q3 last year. Google, meanwhile, has grown from 25 percent of social logins in Q3 2012, to 31 percent at the end of the year, and now up to [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Google | Google: Google+ | Social Media Marketing | Statistics: Market Share | Statistics: Online Behavior | Statistics: Social Media

Our friends at comScore have released February US mobile market share data. The story is largely the same as it has been over the past six months but with a couple of wrinkles. Apple gained almost 4 points during the measured period (Nov - Feb) and grew its smartphone lead over Samsung in the US. Samsung dominates Apple, however, in international markets. Simultaneously, Apple gained some ground on Android, now at just under 39 percent to Android's 51 percent. After a lackluster Galaxy S4 launch, a strong iPhone 5S could build further on this momentum. That remains to be seen, howeve [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

Facebook reached a new high last month with almost 558 million video views, according to comScore's February 2013 US Online Video Rankings. For the month, Facebook was second with 61.2 million unique video viewers -- well behind Google/YouTube's 150.6 million uniques. Facebook's 558 million video views was third overall, way behind Google/YouTube's 11.3 billion and AOL with 570 million video views. Facebook is near the bottom when it comes to engagement, with an average of 19.9 minutes per viewer (MPV) during February. The only Top 10 video site with lower engagement is Amazon at 12.6 MPV. [...]

Related Topics: Channel: Video | Facebook | Facebook: Statistics | Statistics: Market Share | Video

The tablet is becoming the device of choice in the air. According to Gogo, 35 percent of in-flight Internet usage happens on tablets, 32 percent on smartphones. The remaining 33 percent is on laptops. It's easy to see why tablets are becoming the preferred in-flight work and entertainment device. Economy travelers are often unable to open their laptops when the seats in front of them recline. (As an aside, here's an aggressive response to that problem.) The majority of in-flight mobile devices running on Gogo are on iOS (84 percent), while 16 percent are Android, which has grown from [...]

Related Topics: Apple: iOS | Apple: iPad | Apple: iPhone | Channel: Mobile Marketing | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

The US smartphone story has been pretty consistent for well over a year: Android is now on more than 50 percent of US smartphones, followed by iOS. All others are losing share. Samsung and Apple continue to battle for the top two OEM positions in the market (and around the world). January data from comScore largely repeat and affirm this story line. According to comScore's survey data Android had a 52.3 percent market share in January. However the Google operating system slipped a bit (1.3 points) as the iPhone gained. Apple’s share grew 3.5 percent to 37.8 percent. The US is proba [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing

Samsung has sold more than 20 million Galaxy S3 handsets to date around the world. Accordingly, the Galaxy S3 is the most popular Android handset and has eclipsed all other Android phones in the market. That's in part because of Samsung's aggressive, multi-million dollar global advertising campaign for the device. It's a very nice phone, but not the best current Android handset. That distinction, in my view, belongs to the LG-made Nexus 4. In addition, in Q4 the S3 lost its position as the world's top-selling smartphone to the iPhone. Below is a Strategy Analytics "shipments" chart showi [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

According to ad network Chitika's latest traffic study, Samsung's Galaxy S3 has caught the iPhone 5 in terms of the amount of Internet traffic it generates. The findings are drawn from "tens of millions of U.S. and Canadian smartphone mobile ad impressions" this month. Chitika said that in October 2012, Apple's latest iPhone enjoyed an 8-point lead in Web traffic share over Samsung's Galaxy. Now, it's down to one point, according to the ad network. The chart below reflects the comparative shares of the Galaxy S3 and the iPhone 5 when looking only at traffic coming from the two devices. [...]

Related Topics: Apple: iPhone | Channel: Mobile Marketing | Google: Android | Samsung | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

To no surprise, a recent Pew Internet report found that the youngest demographic (18-29 year olds) were the most likely to use social networking sites. What is surprising, however, is that women's usage outpaces men's on all social networking sites except for Twitter. The study used telephone interviews to conduct interviews in November & December of 2012 about the demographics for the major social media networking sites. Facebook Demographic Stats The most popular social networking site by far was Facebook. Of all respondents, 67% used Facebook (62% male, 72% female.) A few [...]

Related Topics: Channel: Strategy | Social Media Marketing | Statistics | Statistics: Market Share | Top News

This afternoon comScore released data on December US smartphone market share. The story is the same as in previous months. Android and iOS are up and almost all others are down. Apple and Samsung gained share, while others besides LG lost share. LG produced the wildly popular, perpetually sold out Nexus 4 handset. Apple was the single top smartphone OEM, while Android was the top platform with 53.4 percent of the market. Increasingly, however, Samsung is the hardware maker synonymous with Android, although Samsung rarely promotes the "Android brand." It markets Galaxy rather than And [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Analytics | Google: Analytics | Google: Mobile | Statistics: Market Share | Statistics: Mobile Marketing

Research firm IDC has released a preliminary global estimate of tablet market share for Q4. The figures are all based on shipments, which are typically not the same as device sales to end users although in some cases shipments do predict sales. According to these numbers, Apple's dominant position in the market declined from 51.7 percent to 43.6 percent. Samsung lead the Android tablet makers with 15.1 percent market share, followed by Amazon's Kindle Fire, with 11.5 percent of the market in Q4. Source: IDC (1/13) Last week Apple reported that it sold roughly 23 million iPads in Q [...]

Related Topics: Apple | Apple: iPad | Channel: Mobile Marketing | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing

Google+ has passed Twitter and is now the second-biggest social platform worldwide with 343 million active users. That's according to a recent report that, frankly, has some confusing claims and stats. The data is from GlobalWebIndex, a site/service that I can't claim to have ever heard of before. The company says it does 130,000 Internet usage "interviews" in 31 international markets -- covering about 90 percent of the global Internet-using population. We reached out for clarification about the data and how it's collected earlier today, but the company has yet to reply. As for the da [...]

Related Topics: Channel: Strategy | Features & Analysis | Google: Google+ | Social Media Marketing | Statistics: Market Share | Statistics: Popularity & Usage | Top News | Twitter: Statistics

A report appearing in the Wall Street Journal asserting that Apple cut production orders on components for the iPhone amid weak demand sent nervous investors into a frenzy and sent Apple stock down this week. (The WSJ may have been "used" by people trying to manipulate Apple's stock price.) We'll find out about how stable iPhone demand is next week when Apple reports earnings. What appears to be very stable over the past six months, however, is the amount of traffic that iOS devices are driving compared with Android. According to ad network Chitika Apple devices continue to generate nearly [...]

Related Topics: Apple: iOS | Channel: Strategy | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Uncategorized