Zillow Buys Rival Trulia For $3.5 Billion In Stock

real-estate-sold-sign-600 The rumor that real estate site Zillow was buying its chief rival Trulia surfaced last week in a Bloomberg report. This morning it was confirmed. Zillow and Trulia's boards had approved a $3.5 billion stock-for-stock transaction. Both companies are public. The deal will create a dominant digital real estate company in the U.S. market. The closest rival will be Realtor.com, operated by the National Association Of Realtors. Traffic data provided by the companies showed Zillow with 83 million unique users in June, across platforms. Trulia had 54 million uniques. Both companies have [...]


Eight U.S. Firms Control 80 Percent Of Worldwide Mobile Ad Revenue

money-growth-chart-featured As we saw yesterday, Yahoo is struggling to get its display business back in black. Data aggregator eMarketer says that will happen, but that the company's share of the global advertising market will fall to fourth place -- after Microsoft. Google and Facebook will continue to be the top global advertising players, though Google far exceeds others in its overall share. Yet, even Google is under pressure from intensifying competition and the increasing "mobilization" of the internet. In mobile, Facebook has just under half of Google's global ad share according to eMarketer. Twitter is num [...]


Mobile Ad Revenues To Surpass Newspapers, Magazines, Radio This Year — Forecast

mobile-devices-featured According to a new forecast from eMarketer, total media spending in the US will see its largest increase in a decade reaching $180.1 billion. The firm says that the growth will be lead by TV and mobile. Overall digital ad spending will represent almost 30 percent of all US ad spending this year according to eMarketer, which bases its forecasts on a wide range of third party data including other firms’ media spending forecasts. The eMarketer forecast predicts that mobile advertising will represent roughly 10 percent of all media ad spending. That would mean it would exceed tradition [...]


iPhone Has Largest Market Share Growth Over Past 3 Years

iphone-5-featured With US smartphone penetration among mobile subscribers now at 70 percent, comScore released its May smartphone data yesterday. Compared with last month there isn't much change in the numbers. Android remains the top OS, the iPhone is the top individual device and Facebook is the most widely distributed and used mobile app. When we look at the data over the past three years however it becomes more interesting. BlackBerry has seen a precipitous decline in share (you knew that). Microsoft's share is essentially flat and so is Android's (despite millions more devices in the market in real numb [...]


Comscore: Apps Now Account For Half Of All Digital Media Time

mobile-devices-trends Even if you never looked at a single survey or piece of data you'd know that time spent with smartphones and tablets is growing dramatically, just from anecdotal experience. However, there are multiple studies that have reported mobile devices drive more than 50 percent of internet time. Digital metrics firm comScore now says that mobile devices (smartphones and tablets) "accounted for 60 percent of total digital media time spent" in May. More remarkably apps represent 51 percent of all digital media time. (Per comScore, apps constitute roughly 83 percent of mobile time spent; Nielsen sa [...]


Nearly 90 Percent Of Google Apps Revenue Coming From “Freemium” Games

Google Play Logo black Mobile developers have long complained that Google Play doesn't generate as much revenue for them as the iOS app store. However, a new report from App Annie argues that revenue growth is increasing rapidly. The firm said that Google Play "quarterly app revenue more than doubled from Q1 2013 to Q1 2014." The top market for Google Play revenue is Japan, followed by the US, South Korea, Germany and the UK. By comparison the top markets for download volume are the US, Brazil, Russia, South Korea and India. There are now roughly 1.5 million apps on Google Play according to t [...]


Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent

Q1 IAB This morning, the IAB released topline digital ad revenues for Q1 2014 in the U.S .market. The trade group said that revenue hit $11.6 billion, representing 19 percent growth over last year's $9.8 billion in Q1. (The press release reflects $9.6 billion but the full year 2013 report says $9.8 billion). The IAB did not provide ad-category breakdowns. The chart below reflects how full year 2012 and 2013 revenues were broken out by ad format/type. We can assume most of the distribution is consistent with the 2013 allocation. An exception may be mobile, which grew from 9 percent of tot [...]


ComScore April 2014 Smartphone Report: Apple & Android Continue To Lead

comscore-logo According to comScore's recent smartphone market share numbers, Apple was the top manufacturer in April, while Android kept its lead as the top smartphone platform. Facebook was the No. 1 smartphone app, followed by three Google apps: Google Play, YouTube and Google Search. With 41.4 percent of the market share, Apple kept its lead as the top manufacturer even though its market share had a slight drop (.2%). Samsung ranked No. 2 with 27.7 percent market share, followed by LG, Motorola and HTC. Representing 52.5 percent of the market share, Android was the top smartphone platform i [...]


Android To Hit 80 Percent Market Share This Year — Report

smartphones-featured Smartphone growth continues according to the latest "shipments share" numbers from IDC. The firm anticipates Android will reach 80 percent global market share this year but decline to roughly 77 percent in four years largely because of Windows Phone growth. The iPhone remains strong in developed markets and weak in developing markets where the handset is too expensive for many. The report acknowledges the potential positive impact of a larger-screen iPhone but doesn't believe that will significantly affect Apple's global market share. IDC sees Windows Phone handset share growing from [...]


What To Expect And How To Prepare As The U.S. Mobile Landscape Matures

mobile-video-tablet-600 Marketers of late have been inundated with the idea of the proverbial rising tide of mobile. But by mid-2014, this idea, while still certainly still ringing true for many emerging or developing markets, has largely run its course within the U.S. The tide rose, we're standing waist deep, and, as the landscape steadies, the short-term shifts have become less dramatic. To get away from the analogies, both the domestic smartphone and tablet markets have largely reached maturity, and more subtle shifts in computing behavior are now on the horizon. Consider that for U.S. markets, analysts h [...]


Smartphone Share: Another Look At Devices Vs. Web Traffic

Chitika mobile web traffic The headline of today's Chitika North American smartphone usage report is that Windows Phone has finally and firmly established itself as the number three operating system. It now has the third-largest share of web traffic among mobile OSs in North America. According to Chitika's examination of "hundreds of millions of US and Canadian smartphone-based online ad impressions" in Q1, Windows Phones are generating about 1 percent of North American mobile web traffic. The moribund BlackBerry now drives less than 1 percent. Windows Phones' share of web traffic is flat however. So while [...]


Mobile Devices Drive 66 Percent Of Email Opens — Report

mobile-email-600 According to Movable Ink's Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow. Movable Ink said that 66 percent of emails were opened on either a smartphone (47.2 percent) or tablet (18.5 percent) in Q1. That's up slightly from the 65 percent in Q4. By contrast PC email opens were down to 34 percent.   Source: Movable Ink (Q1 2014) Most mobile email opens happened on iOS devices. In fact there were more iP [...]


Google+ Breaks Into The Top 15 Mobile Apps — comScore

google-plus-app-mobile-600 Yesterday afternoon comScore released its US smartphone and mobile app rankings for March. Interestingly the company appears to have discontinued its ranking for mobile websites and is now only reporting on the top apps. In terms of smartphone marketshare, the story remains largely unchanged over the past six months, except that Samsung continues to incrementally gain share among Android OEMs. The firm gained almost a point since December. On the operating system front, Apple lost some share in the last quarter while both Android and Microsoft gained share. In October 2013 Android ha [...]


Smartphones To Reach 90 Pct. In US, UK By 2016 — Forecast

smartphone-shutterstock An analysis by The Guardian, relying on Kantar ComTech data, asserts that the UK market will reach 90 percent smartphone penetration in 2016. The publication cites a separate analysis by Horace Dediu arguing something very similar for the US market: smartphone adoption will reach 90 percent by the end of 2016. These now sound like common sense or even bland predictions. But there was a time a few years ago when they would have sounded quite radical. But costs have come way down for smartphones (especially Android devices), and the culture has changed as well. The future of global interne [...]


Report: Apple, Samsung Lose Ground To Chinese Handset Makers In Q1

smartphone-shutterstock New numbers out from Strategy Analytics show that smartphone shipments grew at 33 percent globally in Q1 2014. However market leaders Apple and Samsung lost share to Chinese handset makers Huawei and Lenovo. Strategy Analytics' numbers must be viewed with caution however because they're based on the unreliable "shipments" metric and methodology. Shipments don't equal sales to end users and certainly don't equal usage and traffic in the real world. According to the data, Samsung's shipments-share loss was its first decline since late 2009. The lower end of the market is where competitio [...]


IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles

money-growth-chart-featured The IAB has just released its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and full year revenues were $42.8 billion, beating broadcast TV (though not TV in total) for the first time. The 2013 numbers grew by 17 percent over 2012. Last year the IAB reported $36.6 billion in full year ad revenue. One of the highlights, mobile ad revenue hit nearly $7.1 billion, doubling from last year's $3.4 billion. Digital video also grew significantly to reach nearly $3 billion. Search, which continued to be the largest single category of [...]


LG, Microsoft Show Some Life In ComScore Smartphone Report

smartphones-600px Much like the comScore top 50 internet sites report or its search market share reports, which rarely change much, the firm's US smartphone report has similarly become flat with little changing from month to month. The new numbers are now out for February. The top two OEM spots are consistently Apple and Samsung. On the OS side, Apple and Google gain or lose a point or fraction of a point and generally everyone else is flat or down. This month is really no exception except that LG has gained a bit of share among handset OEMs and Microsoft/Windows saw a modest gain on the platform side. [...]


For Mobile App Monetization, Free(mium) Is Winning

smartphone-shutterstock According to a survey based study, jointly released by App Annie and IDC this week, the "freemium" model is the most popular way for developers and publishers to make money on their mobile apps. In-app advertising is another popular and successful method -- though only 42 percent of developer survey respondents were using in-app ads. The third most popular method (far behind the other two) is paid-app purchases. You can either consider WhatsApp a freemium model (free for the first year) or a paid app model (annual subscription). The same goes for apps such as the New York Times: the app [...]


Toppling Yahoo, Google Back On Top Of comScore Top 50

yahoo-google After several months that saw Yahoo atop comScore's top 50 US desktop rankings, Google has reclaimed the number one position. That's according to comScore's February's traffic/reach rankings. Yahoo and Microsoft are two and three, respectively; Facebook is number four. If Tumblr traffic were included in Yahoo's total, however, the site would still have the greatest US desktop reach by something more than 20 million uniques. Below are last month's figures for comparison. There's a high degree of stability on this list. However, the New York Times digital seems to have jumped eight p [...]


Study Confirms Smartphones Now #1 Screen, Beating TV

smartphones-featured A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives. The report is based on a global survey (n=12,000 respondents, 30 countries). The US sample was 444 people, with some behavioral monitoring and interviews. I'm going to discuss just a few of the findings. However, there's a great deal of interesting material in the report, which is free. While this has been asserted by others in the past, Millward Brown confirmed that in the US daily smartphone screen time has now surpassed TV. That's also true wor [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!