Mobile Market: iPhone Gains, Google’s Got Reach, Facebook Top App

smartphones Comscore reports that 62 percent of American adults now carry smartphones (Nielsen says it's 64 percent). The firm's latest smartphone tracking data show that the iPhone remains the top single smartphone, while Android retains its OS crown though it appears to have peaked in the US. While Android's market share is down slightly Samsung's is up. September data show Android with 51.8 percent of the smartphone market to Apple's 40.6 percent. Microsoft also gained slightly, perhaps at Android's expense, as the clear "third platform" now. The iPhone 5s was announced on September 10 and we [...]


Nielsen: US Smartphone Ownership Now 64.7 Percent

smartphones Nielsen is out with new smartphone data for the US market. The firm says that smartphone penetration now stands at nearly 65 percent (64.7 percent) according to its latest surveys. The data were collected before the release of the iPhone 5s and 5c. Android controls 52 percent of the market, while the iPhone has a 41 percent share. These numbers are in general agreement with comScore's more recent smartphone data for the US. However in contrast to Nielsen, comScore says that smartphone penetration is 60.8 percent. Below is Nielsen's breakdown of market share by smartphone manu [...]


Yahoo #1 For Third Straight Month — comScore

yahoo-y-logo-2013 Yahoo was named the top US Internet site in July by comScore, for the first time since May 2011. That caused a minor sensation and couldn't fully be explained by comScore or others. It happened again in August. Yahoo is once again the top US internet site in terms of consumer reach and traffic for the third straight month. Tumblr is reported separately (at #30). If it were folded in to Yahoo's total the company would have more than 40 million more monthly uniques than #2 Google. Yahoo is also at the top of comScore's "Ad Focus" rankings, which measure the reach of online ad networks. [...]


IAB: Mobile Revenues $3 Billion In 1H, 15 Percent Of Total

iab-logo-0922 The IAB has just released its Q2 and first half 2013 revenue report. Total digital ad revenue in the US was roughly $20 billion. Search was the largest single category and mobile captured 15 percent of the overall total in the first six months of this year. Almost all ad formats/categories were up in real-dollar terms. However percentages were down because of the rise of mobile. The IAB doesn't break out mobile ad formats as it does with PC advertising. Search is the largest single mobile ad format -- likely bringing in more than 50 percent of total mobile revenue. Mobile revenue [...]


Smartphone Market: Android Plateaus But Google Near 100 Percent Audience Reach

google-samsung-nexus-phone-featured The August comScore US smartphone market share report is out. The story is familiar: Apple and Samsung are the top two OEMs, while others are down or flat. On the OS side, comScore agrees with earlier Kantar data showing small gains by Windows Phone in the US. But the news here appears to be that Android may have hit a ceiling. This may be in part because, in the US at least, the Galaxy S4 has underperformed. These data also don't reflect the release of the iPhone 5s and 5c. The most interesting part of the report are the data on app and mobile web usage.  They show that Fac [...]


Report: iPad Has “Passed The Baton” To Android Tablets

New Nexus 7 ABI Research released a report speculating that “Apple’s iPad family of products has passed the baton to the Android ecosystem.” Based on IDC shipments estimates of Android tablets vs. iPads, as well as tablet revenues, ABI argues that Android tablets are now outselling iPads. ABI estimated that Android tablets generated half of all tablet sales revenues in Q2. The company said the global tablet market saw $12.7 billion in overall sales in Q2, $6.3 billion of which were iPads. Based on the iPhone smartphone precedent, various analyst firms have been anticipating the iPad would lose [...]


How Did Yahoo Regain Number One Status In The US? Turns Out, No One’s Sure

yahoo-new-logo-featured It was big news last month. For the first time since May 2011, Yahoo was the top network for unique visitors in the United States, edging out Google. What caused this reversal? After doing some digging, there's apparently no clear-cut answer, nor is Yahoo providing one, other than Marissa Mayer took over. But let's explore what we can. Yahoo Resurges I'll start with a chart. Below, as provided by ratings service comScore, is the number of unique visitors in the United States to the Yahoo and Google networks, for each month going back to November 2009. Network means all properties that the [...]


Amazon And eBay Same Store Sales Growing Faster Than Overall Ecommerce

Amazon & Ebay Marketplace growth outpaces overall ecommerce market ChannelAdvisor's August report on Same Store Sales (SSS) shows that, despite slight dips from July, Amazon and eBay continue to show stronger growth than the ecommerce market as a whole. Amazon SSS rose 24 percent in August while eBay SSS increased by 19 percent, compared to 16 percent growth for overall ecommerce (excluding travel) in Q2 as reported by comScore. Amazon's SSS growth rate has declined steadily since the fall of 2012 when it hit 43.7 percent in November as shown in the chart below: Source: ChannelAdvisor Yet analysts remain positive, focusing on the ecommerce giant's abili [...]


Forecast: Mobile Devices To Eclipse PCs In Q4 This Year

computer-smartphone-tablet-featured IDC has released its latest devices forecast arguing that tablets will overtake PC shipments (desktop + laptops) in Q4 of this year. The firm said that for the full year PCs will still have larger numbers, but that will change by 2015 with tablets outpacing PC shipments. IDC expects essentially flat growth for the PC market during the four year forecast period with laptops offsetting declines in the desktop market. However I think that's a bit of wishful thinking on IDC's part. Only if the enterprise market compensates for declines in the consumer market will we see flat or modestly positiv [...]


eMarketer: Retail Industry Expected To Spend $9.42 Billion On Paid Digital Media This Year

eMarketer logo A new report from eMarketer says that the US retail industry will spend $9.42 billion this year on paid digital media. By 2017, that number is expected to grow to $13.5 billion, representing a 10.5 percent compound annual growth rate. As a consistent top spender in digital paid media, eMarketer reports the retail industry will keep its lead during the four-year forecast period, but lose a small portion of its share of total US digital advertising dollars, dropping from a 22.3 percent share this year to 22 percent share in 2017. With the largest portion of retail digital ad dollar [...]


July Mobile Data: Apple Gains, Google Top Mobile Site, Facebook Top App

smartphones ComScore released its July smartphone subscriber market share data for the US. The story is very similar to past months: the market continues to be a contest between Apple and Samsung, iOS and Android. In the handset category, the iPhone continued to be the top individual smartphone with Samsung gaining 2 points. All other makers were down. The Moto X has just become available and has yet to register. It remains to be seen whether it can reverse Motorola's long decline. For its part HTC has just launched an expensive branding campaign featuring actor Robert Downey Jr.  It's unlikely to [...]


Mobile Close To 20 Percent Of Internet Traffic Globally

mobile youtube According to data from StatCounter, mobile devices now drive almost 20 percent of all global Internet traffic. In Africa, it's 25 percent, while in Asia it's nearly 30 percent. India is the most mobile-centric country in the world, with 61 percent of its Internet traffic coming via mobile devices. A range of these kinds of data are compiled in a new global report on mobile penetration and usage from the Webcertain Group. The report offers an array mobile metrics, at both the global and country level, for 28 markets. Most of the data are compiled from third-party sources. It's an e [...]


Report: Windows Phones Gain In EU, Struggle In US, China

windows-phone-featured Kantar Worldpanel ComTech today reported that Windows Phones are seeing meaningful share gains across a number of European countries. In particular, Germany, UK, France and Italy are emerging as strong markets for the platform. The Microsoft OS has also grown in a number of other countries such as Mexico and Australia. However it continues to tread water or struggle in the US and China. Across the "EU5" Windows Phone has gone from 4.9 percent a year ago to an 8.2 percent share in July 2013. Kantar reports that Windows Phone has seen success among first-time buyers, "with 42 percent o [...]


Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017

money-growth-chart-featured Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile. The firm projects that mobile advertising will account for an increasing share of display revenue and represent nearly 50 percent ($14.5 billion) of all display advertising by 2017. Google will capture more than 50 percent of global mobile ad revenue this year; Facebook is gaining, however. According to eMarketer, Facebook's share of mobile ad revenue will grow from just over 5 percent last year to almost 16 percent this year. In terms of the broader category of global digital ad [...]


Amazon Beats Combined Online Sales Of Major US Retailers

amazon-featured The Wall Street Journal reports that the US Securities & Exchange Commission recently asked major traditional retailers to break out specific figures regarding their online sales, rather than simply reporting percentage growth rates. It turns out those actual numbers, combined, don't equal their nemesis Amazon. Amazon's 2012 revenues were $61.1 billion. However Amazon's margins are less than razor thin. Though many of the retailers mentioned in the WSJ article now see a healthy percentage of annual sales from the Internet, some, like Target, underperform the market. Target disclosed [...]


Samsung Taking Share From Other Android OEMs, Not iPhone

iphone-android-ios-phones-featured A "meta-analysis" of smartphone owner surveys, conducted between July 2012 and July of this year by research firm CIRP, produced some interesting findings about who buys Samsung (Android) smartphones and who buys the iPhone. There were a number of generalizations that emerged from the analysis: Samsung buyers are mostly prior Android and feature phone owners Apple owners mostly come from prior Apple ownership, with a smaller number coming from feature phones 42 percent of Apple customers already had an iPhone, while 43 percent of Samsung customers owned Android handsets All buyer [...]


Apple + Android Combine For 92 Percent Of Smartphone Market

Today, comScore issued its latest smartphone market share report. As has been true for the past several months, not much has changed. Apple remained the top smartphone maker, though Samsung gained two points. All the other major manufacturers lost share. Android remained the top mobile operating system, with 52 percent of the US smartphone market while the iPhone gained nearly a point. ComScore also reported a 0.1 percent gain for Windows Phone (any positive movement has got to be welcome). Nielsen's figures (below) are almost identical, with Android capturing 52 percent of th [...]


Android Tablet Shipments Soar, Usage Hasn’t Shown Up Yet

Image Credit: Gizmodo Strategy Analytics came out with Q2 shipment estimates for tablets -- which are supposed to exceed PC sales by the end of this year on a global basis. It's now a critical market segment. The data show Android tablets with a solid "shipments share" lead over the iPad. What the numbers appear to reflect is two-thirds Android market share vs. iOS. However that's not reflected in actual usage, at least in North America, where the iPad has increased its share of Web traffic over Q1. Collectively, according to Chitika, non-iPad tablets (essentially Android) are driving roughly 16 percent o [...]


Smaller Phone Makers Challenge Samsung In Android Market

smartphones Just when it seemed like the Android market was becoming entirely synonymous with Samsung, smaller vendors appear to be gaining traction. That's according to new hardware figures from IDC. Samsung remained the world's dominant phone maker (Nokia is number two, but not in the smartphone top 5). The Korean company shipped more than 72 million units in the quarter compared to Apple's 31 million. However, both companies lost overall market share as LG, Lenovo and ZTE collectively gained 3.1 percentage points on the market leaders. Source: IDC Strategy Analytics released a competing re [...]


Global Online Display Advertising Grew 26 Percent In Q1 2013 [Nielsen]

display-ad-featured Online display advertising grew at a healthy clip in the first quarter of the year. According to new research from Nielsen, display internet advertising grew 26.3 percent, driven by strong showings in the Asia-Pacific and Latin America. With 10 percent growth in Europe, internet display was just one of two media to post a year-over-year increase in the region. Randall Beard, global head of advertiser solutions for Nielsen, said in a statement, "We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the dig [...]


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