Facebook continues to be the dominant platform for websites that offer social logins, but Google is gaining ground in the latest report from Janrain. The company says that Facebook's overall share of social logins fell to 49 percent as of Q4 2012, down from its all-time high of 54 percent in Q3. Google was the main reason or benefactor of that decline, with its share of social logins growing from 25 percent to 31 percent at the end of 2012. Twitter's share of social logins also dropped a bit, down to seven percent from it's previous high of 10 percent. Here's the current social login [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Open Graph | Facebook: Statistics | Social Media Marketing | Statistics: Market Share | Statistics: Online Behavior | Statistics: Social Media | Top News

This morning Apple issued a press release announcing that the iTunes App Store had reached 40 billion app downloads. It also said in the release that nearly half of those had come in 2012: Apple today announced that customers have downloaded over 40 billion apps, with nearly 20 billion in 2012 alone. The App Store has over 500 million active accounts and had a record-breaking December with over two billion downloads during the month. Apple’s incredible developer community has created over 775,000 apps for iPhone, iPad and iPod touch users worldwide, and developers have been paid over seven [...]

Related Topics: Apple | Apple: iOS | Channel: Mobile Marketing | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Earlier today comScore released November mobile market share numbers for the US. Android and iOS continued their gains, with Android picking up some momentum over Apple. Some version of the Android OS is now installed on 53.7 percent of US smartphones. Meanwhile the other smartphone operating systems continued their long slow declines, including Microsoft's. ComScore's data suggest no traction for Windows Phones in the US, although there is some evidence of adoption in Europe and elsewhere. The leading handset maker in the US is Samsung, followed by Apple. All others, including Googl [...]

Related Topics: Apple | Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

After a year of massive growth in smartphone adoption nobody is questioning the importance of mobile anymore. Finally the tired conference joke, "Every year for the past ten years has been the year of mobile," will be repeated no more (thank the lord). But even as marketers have yet to fully "get their heads around" the new reality of smartphone-powered consumer behavior they'll have to contend with yet another form factor: tablets. No longer a novelty gadget, the tablet is now a mainstream computing device. Post-Xmas sales data will soon make that very clear. If 2012 was finally, defini [...]

Related Topics: Apple: iOS | Apple: iPad | Channel: Mobile Marketing | Features & Analysis | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Once upon a time the comScore "top 50" sites release was an exciting revelation of gainers and losers in the relatively new internet derby. Now it has become very routine and, frankly, a little boring. Yesterday the measurement firm released the top 50 US site rankings for November. Rather than just say "here it is," I decided to spice things up by looking back at the earliest top 50 ranking I could find. That turned out to be May 2006. I was trying to go back 10 years but wasn't able to find anything from 2002. Below is the current top 50 rankings: Here's the list from May 2006: [...]

Related Topics: Channel: Strategy | Statistics: General | Statistics: Market Share | Statistics: Popularity & Usage

The market is now awash in data. Each new day brings a dozen surveys or reports to my inbox. Most of these data are generated to promote individual companies but some of the metrics are nonetheless useful and interesting. A lot of the data I'm now seeing pertain to the growing importance of mobile devices and their impact on commerce. Below are a selection of some recent data from several companies and research firms that add more color to the rapidly developing picture of mobile user behavior. For example, comScore recently reported that in Q3 one-tenth of retail e-commerce spending came f [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Social Media | Top News

The  Pew Research Center's Project for Excellence in Journalism released a report on the mobile news consumption habits of US young adults. If you're interested in the future of news there are some very interesting findings that have practical implications for news publishers. One of the those findings has to do with the fact that although younger consumers have largely abandoned print newspapers they still want a "print-like" experience of news on their tablets. According to the study the tablet-news audience is somewhat more likely to be male than female, although that will like [...]

Related Topics: Apple: iPad | Channel: Mobile Marketing | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

Ad network Chitika did a comparison of traffic being generated by Nexus tablets compared with Microsoft Surface. The traffic compared was from impressions on its network in the US and Canada during the week of November 12. Surface came out on October 26 and the Nexus 10 on November 13, so the latter is less likely to show up in this report. The results of the study show that the Nexus tablets (mostly Nexus 7) are generating considerably more traffic than the Microsoft Surface tablet. The chart below represents "tens of millions" of impressions according to Chitika. We won't truly kno [...]

Related Topics: Apple: iPad | Channel: Mobile Marketing | Statistics: Market Share | Statistics: Popularity & Usage | Top News

We knew that the iPhone helped make Pandora the success it has become. However not until comScore released its new multiplatform rankings yesterday did we know the full extent of Pandora's mobile success. The internet radio provider has more than 2X the users in mobile that it has on the PC. Another revelation (or perhaps confirmation) of sorts is how much traffic Twitter has from  mobile devices. Its mobile traffic is almost equal to its PC traffic. The new multiplatform view combines PC, mobile and video traffic into a ranking hierarchy that employs both panel-based measurement and be [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Top News

With Hurricane Sandy ravaging the East Coast, and the Obama-Romney election dominating national news attention, weather- and political-related websites saw big gains in traffic during October. That's according to comScore's Top 50 U.S. web properties list for the month. Websites in comScore's Political News category collectively reached an all-time high with 60 million visitors, a 30 percent gain over September. The top three sites in the category were HuffPost Politics: 15.4 million visitors (up 25 percent) CNN Politics: 13.5 million visitors (up 56 percent) NBCNews.com Politics: 11 [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Popularity & Usage

Last week the Android operating system celebrated its fifth birthday. CNET offered a breakdown of the current and very impressive Android penetration numbers: Roughly 1.3 million activations per day globally More than 500 million phones sold/shipped (CNET estimates 570 million to date) Nearly 600,000 smartphone apps Nearly 600 unique Anroid devices in the market IDC simultaneously reported last week that 75 percent of global Q3 smartphone shipments were Android devices. While this is not the same as actual market share or device sales, it spectacularly underscores the fact that An [...]

Related Topics: Channel: Strategy | Features & Analysis | Google: Android | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Top News

There are a lots of tablets in the market now and hardware-tracking firm IDC says that Android's share is gaining on Apple. However, despite the increase in "shipments" of various tablets, very few of them drive meaningful web traffic according a new study from mobile publishing platform Onswipe. Onswipe says that the iPad is responsible for a remarkable 98 percent of all tablet-based traffic to its publisher partners. All other tablets drive less than 2 percent of web traffic combined. This would be almost unbelievable if it weren't supported by other research showing similar trends. Ho [...]

Related Topics: Apple: iOS | Apple: iPad | Apple: Safari | Channel: Content Marketing | Features & Analysis | Google: Android | Google: Mobile | Google: Nexus | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Top News

It's getting very boring to write about the US smartphone market, which is a two horse race. Notwithstanding all the investment, splash and marketing surrounding Windows Phones US consumers aren't buying it/them. And RIM has effectively "gone dark." Metrics firm comScore reported that in September Android grew its dominant market share to 52.5 percent. Powered by the iPhone 5, Apple grew more on a percentage basis (1.9 percent) to achieve a market share of 34.3 percent. The largest handset maker in the US remains Samsung, followed by LG. Apple is a close third with a 17.5 percent sha [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Microsoft: Mobile | Microsoft: Windows | Statistics: Market Share | Statistics: Mobile Marketing

There are almost 2X more Android handsets in the market than the iPhone. However the iPhone (and iOS devices) generate higher eCPMs and almost twice the ad revenue of Google-powered devices. This comes from Opera, which owns mobile ad network/mediator AdMarvel and released the data as part of its Q3 State of the Mobile Web report. Opera saw eCPMs of $1.48 in Q3 on the iPhone compared to an average of just $0.88 from Android devices. Across iOS devices the eCPM average was $1.64, because of a massive $4.42 eCPM from the iPad. Most of the ad revenue in the Opera/AdMarvel network (7 [...]

Related Topics: Apple: iOS | Apple: iPad | Channel: Mobile Marketing | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

Mobile advertising grew 95% from the first half of 2011 to the same period in 2012, though the sector still only represented $1.2 billion in revenues, according to the Interactive Advertising Bureau and Pricewaterhouse Coopers, which jointly release revenue figures for the industry every quarter. The industry as a whole grew to an all-time high of $17 billion in revenues in the first half, a 14% increase year-over-year. Another sector making big strides in the first half of 2012 is digital video, which is a component of display advertising. Digital video grew 18% year-over-year to a litt [...]

Related Topics: Channel: Strategy | Statistics: General | Statistics: Market Share | Statistics: Online Advertising | Top News

Yesterday the Pew Research Center's Project for Excellence in Journalism (PEJ) released its Future of Mobile News report. The findings are based on a survey of just over 9,500 US adults this past summer. The purpose of the study was to investigate mobile news reading and consumption habits on tablets and smartphones. Accordingly Pew has found that reading news is one of the most popular activities among tablet and smartphone owners, more popular than accessing social networks in some cases. According to Pew, 22 percent of US adults have a tablet, with more planning to buy one in the [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

 Google and Facebook are by far the dominant players in the display ad space, together expected to command 30% of the overall market in 2012. And their substantial lead is set to become even greater, according to an eMarketer report that predicts the two will sell 37% of all display ads by the end of 2014. Among the two, Google comes in slightly ahead with 15.4% of the market this year ($2.31 billion), compared to Facebook's 14.4% ($2.16 billion). Yahoo, which once dominated the display ad market, is on the decline with 9.3% of the market ($1.39 billion). Google and Facebook have been l [...]

Related Topics: Channel: Display Advertising | Display Advertising | Statistics: Market Share | Statistics: Online Advertising | Statistics: Spend Projections | Top News

Google, Microsoft and Yahoo were the top three most-visited web properties in the US in August -- just as they've been for many months, and despite comScore introducing a few changes in how it estimates website traffic. In sharing the August 2012 numbers from its Media Metrix service, comScore says it's introduced three changes to how it ranks websites: The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S. census, which provides an improved accounting of the percentage of the population falling into each demographic segment. [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Popularity & Usage

Data aggregator and forecaster eMarketer has released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as well as Facebook and Apple's iAd "network." However in 2013 Facebook mobile revenues are forecast to surpass Twitter's: Overall the firm says that mobile advertising in the US will be worth $2.6 billion by the end of 2012. The IAB said that mobile advertising was worth just under $1.7 billion in North American in 2011. Source: IAB (2012) Mobile paid search is the largest single chunk of mobile adve [...]

Related Topics: Channel: Strategy | Facebook: Mobile | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Top News | Twitter: Advertising | Twitter: Mobile

Comscore released its US mobile data for July this morning. They show both Google and Apple gained market share, while all others continued to lose share. Collectively RIM, Microsoft and Nokia/Symbian now control less than 15 percent of the total smartphone market. Samsung was the top hardware OEM with just over 25 percent of the market. Apple had 16 percent. The Android OS represented 52.2 percent of US smartphone handsets in the market. The iPhone had 33.4 percent. That represented 2 percent growth since April, which was a bit stronger than Android growth during the same time perio [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Top News