Interest in Instagram rose significantly in July, enough to make it the top gaining web property in comScore's monthly tracking of traffic to U.S. websites. ComScore's July 2012 Top 50 shows a 38 percent traffic gain for Instagram between June and July, with unique visitors rising from 16.5 million to 22.7 million. Overall, that puts Instagram just outside the Top 50 at No. 56. The numbers appear to coincide with Instagram's self-reported growth. In late July, Instagram announced that its community had surpassed 80 million users and nearly four billion photos shared. Meanwhile, in ano [...]

Related Topics: Channel: Strategy | Facebook: Instagram | Statistics: Market Share | Statistics: Popularity & Usage | Statistics: Social Media | Top News

Facebook has returned to the number two spot on comScore's monthly ranking of the most popular video sites in the U.S. The July 2012 Video Metrix chart shows Facebook with a little more than 53 million unique viewers, which is about 4.5 million more than the usual No. 2, Yahoo. It should go without saying that YouTube is top site on the chart, with 157 million unique viewers during July. This isn't the first time Facebook has held the No. 2 site on comScore's video rankings. It also happened in August 2010, when both Facebook and Yahoo had more viewers than they did last month. [...]

Related Topics: Channel: Video | Facebook | Facebook: Statistics | Statistics: Market Share | Statistics: Popularity & Usage | Video

Measurement firm comScore is launching a new tracking and metrics program for tablets. To publicize the new service comScore released some initial data, "based on a 3-month rolling sample of 6,000 US tablet owners." Treating Kindle Fire as a distinct category, comScore created demographic profiles of each segment of tablet owners. While iPad ownership skews slightly more male, comScore found that Kindle Fire ownership is more heavily female with general Android tablet ownership (pre-Nexus 7) evenly split. Owners of the iPad were more affluent on average than owners of the other table [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

ComScore has released its latest US mobile market share report. Based on a survey of 30,000 users, the data show that only Android and iOS are growing. All other platforms are contracting, including Windows/Windows Phones. Samsung remained the largest handset OEM while Android was the largest operating system, holding a 51.6 percent share of the US smartphone market. However on a percentage basis Apple grew more than Android from March to June. Together iOS and Android represent about 90 percent of global smartphone sales. ComScore says there are 110 million smartphone users i [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing

Facebook continues to be web users' preferred option when it comes to social login, and has now seen two consecutive years of quarterly growth in that area. According to Janrain's latest quarterly report, Facebook now accounts for 48 percent of all social logins as of Q2 2012. That's up from 45 percent in Q1 of this year, and represents eight straight quarters that Facebook's share has risen -- dating back to Q1 of 2010. Google remains second at 30 percent in Q2, which is consistent with where it's been over the last six quarters. Twitter has moved into third place with nine percent, th [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Open Graph | Facebook: Statistics | Social Media Marketing | Statistics: Market Share | Statistics: Online Behavior | Statistics: Social Media | Top News

Measurement firm comScore today released some new survey data that show an increasing percentage of US feature phone owners are making the switch to smartphones when replacing their devices. As they do they overwhelmingly favor Android, followed by the iPhone and then Windows Phones. Just over 61 percent of first-time smartphone buyers opted for an Android phone compared with 25 percent who bought an iPhone. In a hopeful sign for Microsoft, 7 percent of those first time buyers (which is where the opportunity is for Windows Phones) chose the Microsoft OS. A smaller percentage of existing sma [...]

Related Topics: Apple: iPhone | Channel: Mobile Marketing | Google: Android | Google: Mobile | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Many travel-related sites saw an uptick in traffic during June, according to comScore's Top 50 U.S. Web Properties report for June 2012. ComScore says that ground/cruise travel sites (such as Amtrak and Carnival Cruises) were the top-gaining category, with a nine percent increase to 14 million visitors overall. Hotel/resort sites were the fourth-biggest gainer with an eight percent gain and more than 37 million visitors. Car rental, Ticket and Sports/Outdoor sites also saw gains of five percent each during June. Overall, comScore's list of the top U.S. web properties was little change [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Popularity & Usage

Research firm eMarketer is predicting that the number of iPad users will grow to 53.2 million this year. And by 2015 eMarketer argues that "more than one-third of all US internet users will have such a device." The fastest growth in the market is coming from the young and seniors, those under-12 and over 65. The "tablet" market overall is growing faster than the iPad, though iPads dominate the tablet market. Earlier this year The Pew Internet & American Life Project released survey data showing that 19 percent of US adults owned tablets. Last week comScore released data asser [...]

Related Topics: Apple | Apple: iOS | Channel: Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

Flurry Analytics has released data, drawn from its logs, that illustrate mobile app developers' continuing preference for Apple's iOS over Android. Among other reasons, Apple's iOS offers "efficiency" and a "homogenous device base" (iPhone, iPad). By contrast, Flurry observes that Android is highly fragmented and that the problem "appears to be increasing." Indeed, there are numerous Android devices, with different hardware and screen sizes, as well as different versions of the Android OS: Gingerbread, Froyo, Ice Cream Sandwich, etc. Flurry reports that "for every 10 apps that develo [...]

Related Topics: Apple: iOS | Channel: Strategy | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing

Research firm IDC is out with Q1 global smartphone estimates. These are shipments and not sales estimates. However the striking thing is that the market is totally dominated by Android and iOS. The former has about 60 percent share and iOS has 23 percent. The estimates don't include tablets/iPads however. Source: IDC Windows is seen shipping more units than last year; but, again, this is not indicative of sales. The platform has seen some sales success this year but not uniformly across markets. Compare Gartner global smartphones numbers below, which are generally consistent wi [...]

Related Topics: Apple: iOS | Channel: Strategy | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Americans watched a record 9.5 billion video ads during April, according to the latest report from comScore's Video Metrix service. Video ads, comScore says, represented about one of every five videos watched online last month. Leading the way in video ads was Hulu, which delivered about 1.6 billion of those ads, or almost 17 percent of all video ads shown online during the month. That's despite Hulu having a much smaller reach (about 11 percent) of the U.S. population than Google, the No. 2 video ad deliverer whose ads reached about 24 percent of the population. Hulu just shows more [...]

Related Topics: Channel: Video | Google: YouTube | Statistics: Market Share | Statistics: Online Advertising | Statistics: Popularity & Usage | Top News | Video

After peaking in February, referral traffic from Pinterest has declined for two consecutive months. That's according to new data from the social sharing tool provider Shareaholic. Analyzing traffic to the 200,000 publishers that use its social sharing buttons, Shareaholic shows traffic from Pinterest representing 0.74 percent of all traffic during April, down from 0.8 percent in March and a high of 1.05 percent in February. The decline puts Pinterest back below Twitter as a referral source after surpassing it in February. This is just one source of data about which sites drive t [...]

Related Topics: Channel: Strategy | Pinterest | Pinterest: Business Use & Advertising | Social Media Marketing | Statistics: Market Share | Statistics: Social Media

Facebook is the number one choice for social login and its gains over the past two years have it now approaching 50 percent penetration among social login services, a new study shows. In analyzing at the 365,000 websites that use its services, Janrain reports that 45 percent of consumers use their Facebook accounts to login on third-party websites -- a number that's been increasing steadily since the first quarter of 2010. As the graph below shows, Google was previously the top social login service, but it's a fairly distant second place now with 30 percent market share. Janrain f [...]

Related Topics: Channel: Strategy | Facebook: Open Graph | Facebook: Statistics | Social Media Marketing | Statistics: Market Share | Statistics: Online Behavior | Statistics: Social Media | Top News

ComScore has released its latest mobile and smartphone market share figures. Based on consumer survey data the company reports that, once again, only Android and the iPhone showed growth while all other smartphone operating systems were down -- or flat in the case of Symbian. Next quarter we're likely to see RIM's share in the US drop to single digits. We can say at this point that the company is in free fall. However the data above are also alarming for Microsoft given how much the company has promoted the new Lumia 900 handsets with hardware partner Nokia. On the most recent Nokia [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing

Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010, marking a return to pre-recession rates of growth. The Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC) today released revenue numbers for the full year of 2011, which also included the best-ever $9 billion quarter in Q4. For the first time, spending on Internet advertising has surpassed that on cable television, with both national and local revenues accounted for. And cable television is one of the only categories showing positive grow [...]

Related Topics: Channel: Video | Display Advertising | Search Marketing | Statistics: Email Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Online Advertising | Top News | Video

Google+ now has 170 million users. Well, 170 million who have "upgraded" to Google+, whatever that means. It's the latest in crazy numbers from Google. The people who actually do use Google+ as a social network deserve better than this PR spin. It's time for Google to properly report their numbers, lest outsiders begin believing the "ghost town" moniker. Do I sound tired? I am. We get numbers that aren't numbers, and this from the company that once spent a month in crisis mode back in 2005 when competitor Yahoo claimed to have more web pages indexed than it did. Oh dear. We had to have [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Features & Analysis | Google: Google+ | Statistics: Market Share | Statistics: Popularity & Usage | Top News

According to mobile market share numbers released by comScore today Google's Android OS is now on half the smartphones in the US market. That marks a 3 percent gain from Q4 of 2011. Apple was also up to just over 30 percent. However, all other players and operating systems were down -- RIM in particular. The survey findings also reflect 104 million people own smartphones in the US, which translates into 44 percent penetration. That's substantially lower than the 50 percent and 53 percent figures issued recently by Nielsen and the Pew Internet Project, respectively. Nielsen's Android [...]

Related Topics: Channel: Mobile Marketing | Google: Android | Google: Mobile | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Earlier this month, the Pew Internet & American Life Project (based on survey data) reported that smartphones were in the hands of 53 percent of US mobile phone owners. Today Nielsen followed, proclaiming that 49.7 percent of mobile subscribers have smartphones. Roughly 48 percent have Android devices, while 32 percent have iPhones according to Nielsen. The other 20 percent own RIM, Windows and so on. The Nielsen data are also based on consumer polling, though with a larger sample than used by Pew. However the Pew survey data are collected in a way that is supposed to be representati [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Top News

IT consulting firm IDC has just released its latest hardware forecast. According to the firm, 2011 saw "shipments" of nearly 1 billion "smart connected devices." By 2016 the number will grow to just under 2 billion. IDC uses the term "smart connected devices" very loosely; it includes everything: PCs, smartphones and tablets. Usually the term "connected devices" refers to tablets and other internet-capable devices that are not PCs and not smartphones. Source: IDC Another gripe: the industry must banish "shipments" as a metric. Shipments don't equal sales to consumers and enterpris [...]

Related Topics: Channel: Strategy | Google: Android | Statistics: General | Statistics: Market Share | Statistics: Popularity & Usage

Yesterday comScore released its monthly report on mobile market share among device makers and operating systems. There were no revelations or startling facts. Android and iOS continue their gains, while others lag or are in decline. The trend is especially worrisome for Microsoft's fledgling Windows Phone. Mobile internet just under half PC internet population The one piece of news is comScore's pronouncement that there are now more than 100 million smartphone users in the US market. That would mean, effectively, that the mobile internet user population is just under half its PC counterp [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Top News