Report: iOS Has More Traffic, But More “Volatile” Than Android

android-apple-ios Ad network Chitika has released data on iOS and Android usage throughout the day. Overall iOS is driving more Web traffic than Android (partly because of the iPad), but traffic coming from iOS devices is more "volatile" than Android traffic. In other words, Android usage is more consistent throughout the day, while iOS has greater peaks and valleys. The findings are based on "hundreds of millions of U.S. and Canadian smartphone- and tablet-based online ad impressions seen over the Chitika ad network" in May. Android and iOS traffic appears to peak at roughly the same time. Howeve [...]

Smartphones Pass Feature Phones, US Apple Growth Exceeds Others

smartphones IDC today released a device forecast that showed global smartphone shipments exceeding those of feature phones for the first time this year. Fueled in part by declining prices, smartphone growth is now taking off in emerging markets, as well. Back in the US, comScore released its monthly smartphone marketshare report. Among individual manufacturers, Apple controlled 39.2 percent of the market (up 1.4 percent since January). Samsung was second with 22 percent (up 0.6 percent). Following Samsung in order were HTC (8.9 percent), Motorola (8.3 percent) and LG (6.7 percent). All three have [...]

Tablet Market Share: iPad Remains Dominant, Samsung Shows Growth

ipad-featured Regardless of what the IDCs, Strategy Analytics and Gartners show in terms of quarterly device shipments and marketshare forecasts, the "facts on the ground" continue to show the iPad driving far more traffic than any competing tablet device. That's reinforced by Chitika's new tablet traffic report. Based on millions of tablet-based impressions on its network during April, from the US and Canada, Chitika says that the iPad drove just over 81 percent of tablet traffic. Kindle Fire was second, with 7.4 percent, and all other tablets were together responsible for roughly 11 percent of traffic. [...]

Tablet Shipments To Overtake Laptops This Year — Report

Image Credit: Gizmodo Tech research firm IDC says in its latest forecast that tablet shipments will exceed what it calls "portable PCs" (laptops) this year. The firm reported negative 14 percent growth for the PC market overall in Q1 and says that negative growth trend will be reflected in the Q2 numbers as well. Tablets are expected to exceed all PC sales (desktops and laptops) by 2015. However I suspect it will happen more quickly, by next year. IDC also predicts that the bulk of sales will be at the lower-priced end of the market (read: Android). In addition, there will be more buying activity associated [...]

March Mobile Market Share: Apple Gains, Android Drops, Microsoft Sees Some Movement

smartphones The March smartphone market share numbers are out from comScore. What we see is Apple gaining 2.7 points to maintain its lead as the top US smartphone maker. Samsung also gained slightly and remains the number two smartphone manufacturer in the US. All other hardware makers, including Google's troubled Motorola unit, lost ground. Below are the smartphone operating system share percentages. Android lost about a point and a half of share. Apple gained 2.7 percentage points. And Windows Phones saw a slight gain. These comScore data above stand in contrast to data released earlier in [...]

Consumer Survey Shows Windows Phone Growth In US Market

windows-phone-featured Despite seemingly flat to declining market share for many months, Kantar Worldpanel (the market-research unit of ad agency holding company WPP) now says that Windows Phones are seeing gains in the US market as well as abroad. The chart below offers a comparison of smartphone OS share in Q1 2012 and the same period this year. According to the data Windows Phone grew from 3.7 percent in 2012 to 5.6 percent in Q1 2013 The company attributed the gains to first-time smartphone buyers upgrading from feature phones. Kantar says that its US consumer panel "is the largest continuous consum [...]

Report: Samsung Now Undisputed King Of Smartphone Realm

Galaxy S4 Not that long ago many people were speculating about when smartphone penetration would reach 50 percent. That happened relatively early in 2012. And today US smartphone ownership stands at roughly 60% according to Nielsen. Yesterday IDC reported another milestone: smartphone "shipments" surpassed non-smartphone shipments for the first time in Q1. According to the device-tracking firm, "more than half (51.6 percent) the total phone shipments in a quarter were smartphones." The following chart shows top global phone vendors (all phone shipments) according to IDC: Samsung lead all ot [...]

Yahoo Gains Ground in Video Metrics; Online Video Ads Up 12% in March [comScore]

Yahoo's unique video viewers rose to 50.3 million, up from 43.6 million in February, bumping the company up a rung to the  number four U.S. Online Video Content Property according to comScore's March 2013 US Online Video Rankings, In March, the number of Americans watching online content videos rose 2.5% from February. Nearly 182.5 million Americans watched 39.3 billion online content videos. Ad video views hit an all-time high at 13.2 billion, up from 9.9 billion in February. Yahoo moved up a rung to number four and closed in on VEVO this month. (It will be interesting to watch what impac [...]

eMarketer: Mobile To Win 15% Of Online Retail Sales This Year

mobile-payment-wallet-featured A new report from eMarketer estimates that 15 percent of online retail sales will be made on a mobile device this year, climbing upwards of $39 billion by the end of 2013. The majority of sales will be made from a tablet with only 35 percent of m-commerce happening via a smartphone. This year's expected m-commerce sales reflect an 11 percent increase from 2012. Total m-commerce sales are projected to reach 25 percent by 2017, topping out at $108 billion in the next four years. This year's $39 billion in retail m-commerce sales is nearly triple the amount earned in 2011. According to [...]

Report: iPhone Regains Impression Lead, iPad Generating 12 Pct Of Mobile Ad Revenue Globally

Share of impressions Opera Opera has released its quarterly State of Mobile Advertising report for Q1 2013. The major finding is that "iOS continues to outperform all other device platforms in terms of monetization, with the highest average eCPM and greatest percentage of publisher revenue." In addition the iPhone has regained its lead (among the publishers using Opera's Mediaworks platform) over Android handsets on a global basis. This is remarkable given the overall OS lead that Android has now established. Opera observed that "Android tablets [have grown] to a small but noticeable share of the market." However [...]

Record Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First Time

weather-rain-money-featured With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the IAB’s annual Internet Advertising Revenue Report conducted by PwC. Released today, the report shows a 15% rise to $36.6 billion in U.S. digital advertising revenues in 2012, with Q4 revenues topping $10 billion for the first time. Coming in at $10.31 billion, Q4 ad revenues increased 14.9% from the prior year and were up 11.6% from Q3, outperforming the overall media market. Nielsen Company and Kantar both estimated that total media revenues grew just 3% in [...]

Report: US Mobile Ads To Reach $7 Billion This Year, Big Companies Dominate

smartphones 'Tis the season of mobile advertising forecasts. Within the last week three have been released from eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion and IDC now asserts that US mobile ad revenues came in at $4.5 billion for the year. IDC expects mobile advertising to reach $7 billion by year end, compared with eMarketer's $7.29 billion and BIA's $5.39 billion. The IDC forecast also says the following about 2012 mobile ad revenues: Search: 61 percent of mobile ad spending  ($2.8 billion) Display: [...]

Google Closing Social Login Gap With Facebook

Q1-2013-Social-Login-Trend Facebook has been the dominant source of social logins, but Google is closing the gap and now accounts for more than one-third of all social logins. That's according to the latest quarterly report from Janrain. After a couple years of consecutive gains, Facebook's share of social logins has dropped for two straight quarters now. In Q1 2013, Janrain estimates that Facebook accounted for 46 percent of social logins -- down from a high of 54 percent in Q3 last year. Google, meanwhile, has grown from 25 percent of social logins in Q3 2012, to 31 percent at the end of the year, and now up to [...]

Market Share: Apple Increases Smartphone Lead Over Samsung, Gains On Android

smartphones Our friends at comScore have released February US mobile market share data. The story is largely the same as it has been over the past six months but with a couple of wrinkles. Apple gained almost 4 points during the measured period (Nov - Feb) and grew its smartphone lead over Samsung in the US. Samsung dominates Apple, however, in international markets. Simultaneously, Apple gained some ground on Android, now at just under 39 percent to Android's 51 percent. After a lackluster Galaxy S4 launch, a strong iPhone 5S could build further on this momentum. That remains to be seen, howeve [...]

Facebook’s 558 Million Video Views In February Is Its All-Time High [comScore]

facebook-logo-square Facebook reached a new high last month with almost 558 million video views, according to comScore's February 2013 US Online Video Rankings. For the month, Facebook was second with 61.2 million unique video viewers -- well behind Google/YouTube's 150.6 million uniques. Facebook's 558 million video views was third overall, way behind Google/YouTube's 11.3 billion and AOL with 570 million video views. Facebook is near the bottom when it comes to engagement, with an average of 19.9 minutes per viewer (MPV) during February. The only Top 10 video site with lower engagement is Amazon at 12.6 MPV. [...]

Apple Devices Dominate In-Flight, Tablet Traffic

ipad-iphone-ios-featured The tablet is becoming the device of choice in the air. According to Gogo, 35 percent of in-flight Internet usage happens on tablets, 32 percent on smartphones. The remaining 33 percent is on laptops. It's easy to see why tablets are becoming the preferred in-flight work and entertainment device. Economy travelers are often unable to open their laptops when the seats in front of them recline. (As an aside, here's an aggressive response to that problem.) The majority of in-flight mobile devices running on Gogo are on iOS (84 percent), while 16 percent are Android, which has grown from [...]

The January Smartphone Story: Android Slips, Apple Gains, Feature Phones Fade

smartphone-shutterstock The US smartphone story has been pretty consistent for well over a year: Android is now on more than 50 percent of US smartphones, followed by iOS. All others are losing share. Samsung and Apple continue to battle for the top two OEM positions in the market (and around the world). January data from comScore largely repeat and affirm this story line. According to comScore's survey data Android had a 52.3 percent market share in January. However the Google operating system slipped a bit (1.3 points) as the iPhone gained. Apple’s share grew 3.5 percent to 37.8 percent. The US is proba [...]

Sprint Beats Verizon As US Carrier With Most Samsung Galaxy S3 Web Traffic

Galaxy S3 Samsung has sold more than 20 million Galaxy S3 handsets to date around the world. Accordingly, the Galaxy S3 is the most popular Android handset and has eclipsed all other Android phones in the market. That's in part because of Samsung's aggressive, multi-million dollar global advertising campaign for the device. It's a very nice phone, but not the best current Android handset. That distinction, in my view, belongs to the LG-made Nexus 4. In addition, in Q4 the S3 lost its position as the world's top-selling smartphone to the iPhone. Below is a Strategy Analytics "shipments" chart showi [...]

Study: iPhone 5, Galaxy S3 Neck And Neck In Web Traffic Share

Screen Shot 2013-02-15 at 11.47.38 AM According to ad network Chitika's latest traffic study, Samsung's Galaxy S3 has caught the iPhone 5 in terms of the amount of Internet traffic it generates. The findings are drawn from "tens of millions of U.S. and Canadian smartphone mobile ad impressions" this month. Chitika said that in October 2012, Apple's latest iPhone enjoyed an 8-point lead in Web traffic share over Samsung's Galaxy. Now, it's down to one point, according to the ad network. The chart below reflects the comparative shares of the Galaxy S3 and the iPhone 5 when looking only at traffic coming from the two devices. [...]

Social User Report: Women Trump Men Across All Social Platforms Except Twitter

facebook-twitter-logos-200px To no surprise, a recent Pew Internet report found that the youngest demographic (18-29 year olds) were the most likely to use social networking sites. What is surprising, however, is that women's usage outpaces men's on all social networking sites except for Twitter. The study used telephone interviews to conduct interviews in November & December of 2012 about the demographics for the major social media networking sites. Facebook Demographic Stats The most popular social networking site by far was Facebook. Of all respondents, 67% used Facebook (62% male, 72% female.) A few [...]

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