Apple Devices Dominate In-Flight, Tablet Traffic

ipad-iphone-ios-featured The tablet is becoming the device of choice in the air. According to Gogo, 35 percent of in-flight Internet usage happens on tablets, 32 percent on smartphones. The remaining 33 percent is on laptops. It's easy to see why tablets are becoming the preferred in-flight work and entertainment device. Economy travelers are often unable to open their laptops when the seats in front of them recline. (As an aside, here's an aggressive response to that problem.) The majority of in-flight mobile devices running on Gogo are on iOS (84 percent), while 16 percent are Android, which has grown from [...]

The January Smartphone Story: Android Slips, Apple Gains, Feature Phones Fade

smartphone-shutterstock The US smartphone story has been pretty consistent for well over a year: Android is now on more than 50 percent of US smartphones, followed by iOS. All others are losing share. Samsung and Apple continue to battle for the top two OEM positions in the market (and around the world). January data from comScore largely repeat and affirm this story line. According to comScore's survey data Android had a 52.3 percent market share in January. However the Google operating system slipped a bit (1.3 points) as the iPhone gained. Apple’s share grew 3.5 percent to 37.8 percent. The US is proba [...]

Sprint Beats Verizon As US Carrier With Most Samsung Galaxy S3 Web Traffic

Galaxy S3 Samsung has sold more than 20 million Galaxy S3 handsets to date around the world. Accordingly, the Galaxy S3 is the most popular Android handset and has eclipsed all other Android phones in the market. That's in part because of Samsung's aggressive, multi-million dollar global advertising campaign for the device. It's a very nice phone, but not the best current Android handset. That distinction, in my view, belongs to the LG-made Nexus 4. In addition, in Q4 the S3 lost its position as the world's top-selling smartphone to the iPhone. Below is a Strategy Analytics "shipments" chart showi [...]

Study: iPhone 5, Galaxy S3 Neck And Neck In Web Traffic Share

Screen Shot 2013-02-15 at 11.47.38 AM According to ad network Chitika's latest traffic study, Samsung's Galaxy S3 has caught the iPhone 5 in terms of the amount of Internet traffic it generates. The findings are drawn from "tens of millions of U.S. and Canadian smartphone mobile ad impressions" this month. Chitika said that in October 2012, Apple's latest iPhone enjoyed an 8-point lead in Web traffic share over Samsung's Galaxy. Now, it's down to one point, according to the ad network. The chart below reflects the comparative shares of the Galaxy S3 and the iPhone 5 when looking only at traffic coming from the two devices. [...]

Social User Report: Women Trump Men Across All Social Platforms Except Twitter

facebook-twitter-logos-200px To no surprise, a recent Pew Internet report found that the youngest demographic (18-29 year olds) were the most likely to use social networking sites. What is surprising, however, is that women's usage outpaces men's on all social networking sites except for Twitter. The study used telephone interviews to conduct interviews in November & December of 2012 about the demographics for the major social media networking sites. Facebook Demographic Stats The most popular social networking site by far was Facebook. Of all respondents, 67% used Facebook (62% male, 72% female.) A few [...]

US December Smartphone Share: The Apple-Samdroid Battle Continues

smartphones This afternoon comScore released data on December US smartphone market share. The story is the same as in previous months. Android and iOS are up and almost all others are down. Apple and Samsung gained share, while others besides LG lost share. LG produced the wildly popular, perpetually sold out Nexus 4 handset. Apple was the single top smartphone OEM, while Android was the top platform with 53.4 percent of the market. Increasingly, however, Samsung is the hardware maker synonymous with Android, although Samsung rarely promotes the "Android brand." It markets Galaxy rather than And [...]

Apple iPad Loses Some “Shipments Share,” Still Dominates Web Traffic

ipad-mini-featured Research firm IDC has released a preliminary global estimate of tablet market share for Q4. The figures are all based on shipments, which are typically not the same as device sales to end users although in some cases shipments do predict sales. According to these numbers, Apple's dominant position in the market declined from 51.7 percent to 43.6 percent. Samsung lead the Android tablet makers with 15.1 percent market share, followed by Amazon's Kindle Fire, with 11.5 percent of the market in Q4. Source: IDC (1/13) Last week Apple reported that it sold roughly 23 million iPads in Q [...]

Report: Google+ Now 2nd-Biggest Social Network Worldwide

google-plus-hot-flames-featured Google+ has passed Twitter and is now the second-biggest social platform worldwide with 343 million active users. That's according to a recent report that, frankly, has some confusing claims and stats. The data is from GlobalWebIndex, a site/service that I can't claim to have ever heard of before. The company says it does 130,000 Internet usage "interviews" in 31 international markets -- covering about 90 percent of the global Internet-using population. We reached out for clarification about the data and how it's collected earlier today, but the company has yet to reply. As for the da [...]

Report: iOS Continues To Dominate Web Traffic

Screen Shot 2013-01-16 at 6.37.13 AM A report appearing in the Wall Street Journal asserting that Apple cut production orders on components for the iPhone amid weak demand sent nervous investors into a frenzy and sent Apple stock down this week. (The WSJ may have been "used" by people trying to manipulate Apple's stock price.) We'll find out about how stable iPhone demand is next week when Apple reports earnings. What appears to be very stable over the past six months, however, is the amount of traffic that iOS devices are driving compared with Android. According to ad network Chitika Apple devices continue to generate nearly [...]

Google’s Share Of Social Logins Gaining On Facebook (But Not On Mobile)

google-plus-facebook-logos Facebook continues to be the dominant platform for websites that offer social logins, but Google is gaining ground in the latest report from Janrain. The company says that Facebook's overall share of social logins fell to 49 percent as of Q4 2012, down from its all-time high of 54 percent in Q3. Google was the main reason or benefactor of that decline, with its share of social logins growing from 25 percent to 31 percent at the end of 2012. Twitter's share of social logins also dropped a bit, down to seven percent from it's previous high of 10 percent. Here's the current social login [...]

Apple Announces 40 Billion App Downloads To Remind Developers Of Where The Money Is

mobile-apps-featured This morning Apple issued a press release announcing that the iTunes App Store had reached 40 billion app downloads. It also said in the release that nearly half of those had come in 2012: Apple today announced that customers have downloaded over 40 billion apps, with nearly 20 billion in 2012 alone. The App Store has over 500 million active accounts and had a record-breaking December with over two billion downloads during the month. Apple’s incredible developer community has created over 775,000 apps for iPhone, iPad and iPod touch users worldwide, and developers have been paid over seven [...]

Android Has Nearly 54 Percent Mobile Market Share — comScore

smartphones Earlier today comScore released November mobile market share numbers for the US. Android and iOS continued their gains, with Android picking up some momentum over Apple. Some version of the Android OS is now installed on 53.7 percent of US smartphones. Meanwhile the other smartphone operating systems continued their long slow declines, including Microsoft's. ComScore's data suggest no traction for Windows Phones in the US, although there is some evidence of adoption in Europe and elsewhere. The leading handset maker in the US is Samsung, followed by Apple. All others, including Googl [...]

If 2012 Was “The Year Of Mobile,” 2013 Will Be “The Year Of The Tablet”

tablet-ipad-money-featured After a year of massive growth in smartphone adoption nobody is questioning the importance of mobile anymore. Finally the tired conference joke, "Every year for the past ten years has been the year of mobile," will be repeated no more (thank the lord). But even as marketers have yet to fully "get their heads around" the new reality of smartphone-powered consumer behavior they'll have to contend with yet another form factor: tablets. No longer a novelty gadget, the tablet is now a mainstream computing device. Post-Xmas sales data will soon make that very clear. If 2012 was finally, defini [...]

Comparing comScore’s Top 50 Sites: 2006 And 2012

Once upon a time the comScore "top 50" sites release was an exciting revelation of gainers and losers in the relatively new internet derby. Now it has become very routine and, frankly, a little boring. Yesterday the measurement firm released the top 50 US site rankings for November. Rather than just say "here it is," I decided to spice things up by looking back at the earliest top 50 ranking I could find. That turned out to be May 2006. I was trying to go back 10 years but wasn't able to find anything from 2002. Below is the current top 50 rankings: Here's the list from May 2006: [...]

Social Trumps Search On Smartphones But On Tablets Search Is King

kindle-nexus-ipad-mini-featured The market is now awash in data. Each new day brings a dozen surveys or reports to my inbox. Most of these data are generated to promote individual companies but some of the metrics are nonetheless useful and interesting. A lot of the data I'm now seeing pertain to the growing importance of mobile devices and their impact on commerce. Below are a selection of some recent data from several companies and research firms that add more color to the rapidly developing picture of mobile user behavior. For example, comScore recently reported that in Q3 one-tenth of retail e-commerce spending came f [...]

Report: iPad Owners More Educated, Affluent Than Android Tablet Owners

Preferred tablet news experience The  Pew Research Center's Project for Excellence in Journalism released a report on the mobile news consumption habits of US young adults. If you're interested in the future of news there are some very interesting findings that have practical implications for news publishers. One of the those findings has to do with the fact that although younger consumers have largely abandoned print newspapers they still want a "print-like" experience of news on their tablets. According to the study the tablet-news audience is somewhat more likely to be male than female, although that will like [...]

Study: Nexus Tablets Generating Many Times More Traffic Than Microsoft Surface

Nexus vs. Surface Ad network Chitika did a comparison of traffic being generated by Nexus tablets compared with Microsoft Surface. The traffic compared was from impressions on its network in the US and Canada during the week of November 12. Surface came out on October 26 and the Nexus 10 on November 13, so the latter is less likely to show up in this report. The results of the study show that the Nexus tablets (mostly Nexus 7) are generating considerably more traffic than the Microsoft Surface tablet. The chart below represents "tens of millions" of impressions according to Chitika. We won't truly kno [...]

ComScore’s New Multiplatform Ratings, Pandora Has More Mobile Than Desktop Users; Twitter Almost Equal

smartphones We knew that the iPhone helped make Pandora the success it has become. However not until comScore released its new multiplatform rankings yesterday did we know the full extent of Pandora's mobile success. The internet radio provider has more than 2X the users in mobile that it has on the PC. Another revelation (or perhaps confirmation) of sorts is how much traffic Twitter has from  mobile devices. Its mobile traffic is almost equal to its PC traffic. The new multiplatform view combines PC, mobile and video traffic into a ranking hierarchy that employs both panel-based measurement and be [...]

Political & Weather Sites See Big Traffic In October [comScore]

comscore-logo With Hurricane Sandy ravaging the East Coast, and the Obama-Romney election dominating national news attention, weather- and political-related websites saw big gains in traffic during October. That's according to comScore's Top 50 U.S. web properties list for the month. Websites in comScore's Political News category collectively reached an all-time high with 60 million visitors, a 30 percent gain over September. The top three sites in the category were HuffPost Politics: 15.4 million visitors (up 25 percent) CNN Politics: 13.5 million visitors (up 56 percent) Politics: 11 [...]

After Five Years, Dominant Android OS Increasingly Identified With Samsung

Galaxy Nexus Last week the Android operating system celebrated its fifth birthday. CNET offered a breakdown of the current and very impressive Android penetration numbers: Roughly 1.3 million activations per day globally More than 500 million phones sold/shipped (CNET estimates 570 million to date) Nearly 600,000 smartphone apps Nearly 600 unique Anroid devices in the market IDC simultaneously reported last week that 75 percent of global Q3 smartphone shipments were Android devices. While this is not the same as actual market share or device sales, it spectacularly underscores the fact that An [...]

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