As part of its "Mobile Path to Purchase" research, Nielsen, xAd and Telmetrics have released some additional findings about the use of mobile devices in retail shopping. Among other things, the research argues that so-called showrooming is "overhyped" and not that widely practiced by consumers. Other research, most recently from Google, suggests the opposite. The Mobile Path-to-Purchase study (a follow up to a similar study in 2012) was based on online survey data (n=2,000) and behavioral observation from "Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users." The st [...]

Related Topics: Channel: Mobile Marketing | Mobile Marketing | Statistics: Mobile Marketing | Top News

In a new report from Gartner, the only global market to experience mobile phone sales growth during Q1 2013 was the Asia/Pacific region, demonstrating a 6.4 percent increase year-on-year. This growth rate accounted for a 53.1 percent year-on-year increase in Asia/Pacific's share of mobile phones globally. China witnessed a 7.5 percent increase last quarter compared to Q1 2012, and accounted for 25.7 percent of all global mobile phone sales. "The Chinese and local manufacturers have been exemplary at addressing the demands of buyers by offering affordable devices with optimum features," claim [...]

Related Topics: Apple: iPhone | Channel: Mobile Marketing | Mobile Marketing | Samsung | Statistics: General | Statistics: Mobile Marketing | Statistics: Popularity & Usage

It may not sound like much for a site with more than a billion users and 751 million mobile active users, but a million downloads of Facebook Home is significant. Facebook revealed the figure at a "whiteboard session" held yesterday at the company's Menlo Park, California headquarters. Home had 500,000 downloads as of April 21. So the number has doubled in a few weeks. Facebook also said the profile of users adopting Home was becoming "more normal" with each passing week. (It's not clear what "less normal" would mean in this context.) The Facebook Home app/launcher has been heavily malig [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Home | Facebook: Mobile | Statistics: Mobile Marketing | Top News

If you're a retailer or an agency serving retailers, mobile is arguably now your most critical channel. Yet, despite the mounting evidence of consumer reliance on mobile devices in shopping, a majority of retailers still have "experimental" or very tepid mobile strategies. Considerable research has already established that smartphone owners use their devices heavily during offline shopping and "pre-shopping" activities. Now, Google is out with new sponsored research that reinforces the message and adds a few new insights. The study's insights come through both surveys and observation. Th [...]

Related Topics: Channel: Mobile Marketing | Google: Mobile | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage | Top News

Is Google simply trying to create a better user experience on the iPhone and iPad or is it trying to "colonize" iOS with its apps? It all depends on your point of view -- though, it's probably a bit of both. When the new Gmail app for iOS was released May 6, immediately, inflammatory headlines appeared, suggesting that Google was "taking over the iPhone." However, that's not exactly the case. Users of the new Gmail app have the (default) option to go directly to the native versions of YouTube and Google Maps, as well as open Chrome via links in email. Previously, such links would have op [...]

Related Topics: Apple | Apple: iOS | Apple: iPhone | Apple: Safari | Channel: Industry | Google: Android | Google: Chrome | Google: Gmail | Google: Maps | Google: Mobile | Google: YouTube | Mobile Marketing | Statistics: Mobile Marketing | Top News

Local mobile ad network xAd has released its Q1 insights report. Like other such reports now in the market, it surveys trends and year-over-year changes observed on its ad network. This comes on the heels of xAd's co-sponsored "Mobile Path to Purchase" report (with Telmetrics), based on Nielsen data. That report had some truly striking findings. Chief among them: 46 percent of survey respondents said they relied exclusively on their mobile devices to conduct online research across a range of purchase categories. In other words: no PC usage. The principal finding of the Q1 insights report [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Top News

After analyzing billions of mobile app events during the first quarter of 2013, mobile apps measurement platform AppsFlyer discovered that social networks were the most effective mobile app marketing channel, but search delivered the highest quality of mobile app users. Comparing conversion rates, user quality and install volume across various channels, geographies, app categories, and user segments, the AppsFlyer Mobile App Discovery Report revealed that the most common mobile marketing channels included ad networks, app discovery platforms, cross sell opportunities, incentivized ad networ [...]

Related Topics: Channel: Strategy | Google: Google Play | Marketing Tools: Analytics | Mobile Marketing | Social Media Marketing: Advertising | Statistics: Mobile Marketing

Google and Facebook combine to take up seven spots on Apple's newly-released list of the Top 25 all-time free iPhone apps. Apple published that list -- and three others -- as part of its countdown to 50 billion App Store downloads, which the company expects to happen soon. (Apple is giving away a $10,000 App Store credit to whomever completes the 50 billionth download and $500 credits to 50 others.) Those lists look at the most popular iPhone apps (free and paid) and iPad apps (free and paid). On the paid side, the majority of apps on both lists are games. But, there's more variety in th [...]

Related Topics: Apple | Apple: iOS | Apple: iPad | Apple: iPhone | Channel: Mobile Marketing | Facebook: Instagram | Facebook: Mobile | Google: Mobile | Mobile Marketing | Statistics: Mobile Marketing | Top News

The March smartphone market share numbers are out from comScore. What we see is Apple gaining 2.7 points to maintain its lead as the top US smartphone maker. Samsung also gained slightly and remains the number two smartphone manufacturer in the US. All other hardware makers, including Google's troubled Motorola unit, lost ground. Below are the smartphone operating system share percentages. Android lost about a point and a half of share. Apple gained 2.7 percentage points. And Windows Phones saw a slight gain. These comScore data above stand in contrast to data released earlier in [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Perhaps the most potent – even shocking – finding of the 2013 US Mobile Path-to-Purchase Study is that 46 percent of survey respondents said they relied exclusively on their smartphones or tablets in conducting online research across a range of purchase categories. Nearly half of the adults involved in this study did not consult PCs as part of their pre-purchase research, search and discovery process. I was taken aback by that finding, so much so that I had to confirm and reconfirm it with xAd, one of the companies that co-sponsored the study. While these mobile-first or mobile-only [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Top News

Despite seemingly flat to declining market share for many months, Kantar Worldpanel (the market-research unit of ad agency holding company WPP) now says that Windows Phones are seeing gains in the US market as well as abroad. The chart below offers a comparison of smartphone OS share in Q1 2012 and the same period this year. According to the data Windows Phone grew from 3.7 percent in 2012 to 5.6 percent in Q1 2013 The company attributed the gains to first-time smartphone buyers upgrading from feature phones. Kantar says that its US consumer panel "is the largest continuous consum [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Not that long ago many people were speculating about when smartphone penetration would reach 50 percent. That happened relatively early in 2012. And today US smartphone ownership stands at roughly 60% according to Nielsen. Yesterday IDC reported another milestone: smartphone "shipments" surpassed non-smartphone shipments for the first time in Q1. According to the device-tracking firm, "more than half (51.6 percent) the total phone shipments in a quarter were smartphones." The following chart shows top global phone vendors (all phone shipments) according to IDC: Samsung lead all ot [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Top News

A new report from eMarketer estimates that 15 percent of online retail sales will be made on a mobile device this year, climbing upwards of $39 billion by the end of 2013. The majority of sales will be made from a tablet with only 35 percent of m-commerce happening via a smartphone. This year's expected m-commerce sales reflect an 11 percent increase from 2012. Total m-commerce sales are projected to reach 25 percent by 2017, topping out at $108 billion in the next four years. This year's $39 billion in retail m-commerce sales is nearly triple the amount earned in 2011. According to [...]

Related Topics: Channel: Retail | E-Commerce | Internet Marketing Industry: Stats | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Spend Projections | Top News

Opera has released its quarterly State of Mobile Advertising report for Q1 2013. The major finding is that "iOS continues to outperform all other device platforms in terms of monetization, with the highest average eCPM and greatest percentage of publisher revenue." In addition the iPhone has regained its lead (among the publishers using Opera's Mediaworks platform) over Android handsets on a global basis. This is remarkable given the overall OS lead that Android has now established. Opera observed that "Android tablets [have grown] to a small but noticeable share of the market." However [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

Yesterday, the IAB released digital ad revenue figures for the US market in 2012. Overall Internet ad revenue came in at nearly $37 billion, making the Internet the second largest medium after broadcast TV. Mobile and video advertising were the two biggest digital advertising growth drivers, according to the report (PDF). Mobile ad revenues came in slightly under $3.4 billion for the year, representing 111 percent growth over 2011. Mobile revenues grew from 5 percent in 2011 to 9 percent of total digital ad spending in 2012. Source: IAB, PwC The $3.4 billion mobile advertising fi [...]

Related Topics: Channel: Strategy | Features & Analysis | Statistics: Mobile Marketing | Statistics: Spend Projections

With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the IAB’s annual Internet Advertising Revenue Report conducted by PwC. Released today, the report shows a 15% rise to $31.6 billion in U.S. digital advertising revenues in 2012, with Q4 revenues topping $10 billion for the first time. Coming in at $10.31 billion, Q4 ad revenues increased 14.9% from the prior year and were up 11.6% from Q3, outperforming the overall media market. Nielsen Company and Kantar both estimated that total media revenues grew just 3% in [...]

Related Topics: Channel: Display Advertising | Display Advertising | Features & Analysis | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Spend Projections | Top News

'Tis the season of mobile advertising forecasts. Within the last week three have been released from eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion and IDC now asserts that US mobile ad revenues came in at $4.5 billion for the year. IDC expects mobile advertising to reach $7 billion by year end, compared with eMarketer's $7.29 billion and BIA's $5.39 billion. The IDC forecast also says the following about 2012 mobile ad revenues: Search: 61 percent of mobile ad spending  ($2.8 billion) Display: [...]

Related Topics: Channel: Mobile Marketing | Facebook | Facebook: Advertising | Facebook: Business Issues | Facebook: Mobile | Google: Business Issues | Google: Mobile | Mobile Marketing | Statistics | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Spend Projections | Top News | Twitter: Advertising | Twitter: Business Issues | Twitter: Mobile

According to eMarketer, mobile advertising will reach $7.29 billion by the end of this year with Google projected to take home more than half, earning $3.9 billion in US mobile ad revenue for 2013. According to the report, US mobile advertising grew 178 percent last year and is expected to grow 77.3 percent this year, a five fold increase since 2011. Mobile ad dollars represent display, search and messaging-based formats served on mobile devices. Mobile advertising will continue to climb dramatically, with an expected $27.13 billion in total mobile ad revenue by 2017, just under 45 percent [...]

Related Topics: Channel: Display Advertising | Display Advertising | Facebook: Advertising | Facebook: Mobile | Google: Display Advertising | Google: Mobile | Mobile Marketing | Statistics: General | Statistics: Mobile Marketing | Top News | Twitter: Advertising

Local media analyst firm BIA/Kelsey forecasts U.S. mobile local advertising revenue will grow from $1.2 billion in 2012 to $9.1 billion in 2017, experiencing a compound annual growth rate (CAGR) of 49.3 percent. "Though inventory growth currently outpaces advertiser demand, we believe the latter will begin to accelerate," said Michael Boland, senior analyst and director of content at BIA/Kelsey. The outcome of such acceleration will be increased over all mobile ad spending along with increased mobile ad rates, including CPMs and CPCs. Defined as advertising that is targeted based on a us [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Spend Projections

Our friends at comScore have released February US mobile market share data. The story is largely the same as it has been over the past six months but with a couple of wrinkles. Apple gained almost 4 points during the measured period (Nov - Feb) and grew its smartphone lead over Samsung in the US. Samsung dominates Apple, however, in international markets. Simultaneously, Apple gained some ground on Android, now at just under 39 percent to Android's 51 percent. After a lackluster Galaxy S4 launch, a strong iPhone 5S could build further on this momentum. That remains to be seen, howeve [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage