Are mobile devices complementary or do they cannibalize PC usage? There are competing data and answers. It does seem clear that people use different devices in different contexts, but some simply prefer smartphones across the board. Regardless, people are now using multiple devices throughout the day. Ad network Chitika analyzed traffic patterns in the US and Canada last month to map differences in usage behavior. The data reflected in the charts below are drawn from "tens of millions of mobile- and desktop- based online ad impressions within the Chitika Ad Network." What they show are [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage

The Pew Research Center’s Project for Excellence in Journalism’s has served up its annual and comprehensive “State of the News Media" report. It offers a mostly pessimistic assessment of the condition and trajectory of various news media in the US today. In perhaps its most striking finding, the report shows how declining revenues leading to repeated cost-cutting have hurt readership and audience loyalty. Based on survey data, the State of the News Media argues that slipping quality and diminished coverage have alienated large numbers of people who've abandoned news publications o [...]

Related Topics: Channel: Content Marketing | Facebook: Statistics | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter: Statistics | Yahoo: News

We all know the day of multi-device and cross-screen usage is here. The challenge for marketers is to understand how to communicate effectively with consumers as they engage with multiple devices simultaneously and sequentially throughout the day. A new study commissioned by Microsoft, titled Cross-Screen Engagement, aims to help marketers learn how users are engaging with multiple screens and to find opportunities to reach consumers "in their moment". In the two-phase study, Flamingo Research and Ipsos OTX interviewed consumers in five markets—Australia, Brazil, Canada, the UK and t [...]

Related Topics: Branding | Channel: Display Advertising | Display Advertising | Features & Analysis | Internet Marketing Industry: Stats | Microsoft | Mobile Marketing | Search Marketing | Social Media Marketing | Statistics | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Popularity & Usage | Top News

New "teens and technology" survey data from Pew give us a glimpse of the Internet's future -- it's "mostly mobile." According to the Q3 2012 survey, 23 percent of teens have tablets (vs. 25 percent of adults) and 47 percent of teen cell phone owners have smartphones. This compares with approximately 55 percent of mobile phone owning US adults according to Nielsen. Given that these survey data are now about six months old, Pew's teen figures could well be higher if the survey were done today. Teens and adults in the US access the Internet at comparable levels, generally. However, among [...]

Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage | Top News

The tablet is becoming the device of choice in the air. According to Gogo, 35 percent of in-flight Internet usage happens on tablets, 32 percent on smartphones. The remaining 33 percent is on laptops. It's easy to see why tablets are becoming the preferred in-flight work and entertainment device. Economy travelers are often unable to open their laptops when the seats in front of them recline. (As an aside, here's an aggressive response to that problem.) The majority of in-flight mobile devices running on Gogo are on iOS (84 percent), while 16 percent are Android, which has grown from [...]

Related Topics: Apple: iOS | Apple: iPad | Apple: iPhone | Channel: Mobile Marketing | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Mobile ad network xAd joined the "year in review" club, releasing a report showcasing a year's worth of data from ad campaigns on its network. The bottom line: location targeting, whether in search or display, improves performance over standard mobile search and display advertising. The network offers a range of location targeting types that go well beyond conventional "geotargeting." The company told me that a majority of its national advertisers are now using one or more flavors of advanced location targeting. These include location-based behavioral targeting, audience targeting and m [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage

Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time, location-based marketing was just getting off the ground in large part thanks to the launch of two services: foursquare and Gowalla. Over the last couple of years, many of the original location-based services have been acquired or have gone out of business. But foursquare still stands in spite of the fact that it still hasn't caught fire like many of us hoped it would. While foursquare has stalled out around 25 million users, it is still a force to be reckone [...]

Related Topics: Analytics | Channel: Local | Check-In Services | Facebook: Mobile | Foursquare | Google: Mobile | How To | Mobile Marketing Column | Statistics: Mobile Marketing | Twitter: Mobile | Yelp

The US smartphone story has been pretty consistent for well over a year: Android is now on more than 50 percent of US smartphones, followed by iOS. All others are losing share. Samsung and Apple continue to battle for the top two OEM positions in the market (and around the world). January data from comScore largely repeat and affirm this story line. According to comScore's survey data Android had a 52.3 percent market share in January. However the Google operating system slipped a bit (1.3 points) as the iPhone gained. Apple’s share grew 3.5 percent to 37.8 percent. The US is proba [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing

Experian Marketing Services (Hitwise) announced Hitwise Mobile today, a new service that offers traffic and related data about mobile user behavior in 170 categories and for 4 million mobile sites on a global basis. For the week ending February 23, Google had the top mobile site overall in the US. It also had four more in the top 10: Gmail, News, YouTube and Maps. For all the talk of Facebook mobile usage, it was third behind Google and YouTube in Hitwise's rankings (app traffic is not included, however). Compare mobile Web traffic for January. The difference is that Yahoo An [...]

Related Topics: Channel: Mobile Marketing | Google: Mobile | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Many marketers still treat mobile as a marginal or still-novel use case that they can afford to think about "later." Nothing could be further from the truth. The device and Internet landscape have forever changed. The PC is now just one of several pieces of hardware that people use to access the Internet, and increasingly, it won't be the "primary" device. The PC will be "at work" or "in the other room." Consumer PC sales are flat and are unlikely to grow again in the future, absent some radical change (Surface probably ain't it). In the past, people might have bought multiple PCs; now t [...]

Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Social Media | Top News

Samsung has sold more than 20 million Galaxy S3 handsets to date around the world. Accordingly, the Galaxy S3 is the most popular Android handset and has eclipsed all other Android phones in the market. That's in part because of Samsung's aggressive, multi-million dollar global advertising campaign for the device. It's a very nice phone, but not the best current Android handset. That distinction, in my view, belongs to the LG-made Nexus 4. In addition, in Q4 the S3 lost its position as the world's top-selling smartphone to the iPhone. Below is a Strategy Analytics "shipments" chart showi [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

There's a disconnect between how consumers are reading commercial emails and how marketers are conducting email marketing campaigns. On one hand, there's the report earlier this week that says 41 percent of all commercial email is opened on mobile devices -- a number that's expected to surpass PC/desktop opens by the end of the year. On the other hand, there's the new 2013 Email Marketing Benchmark Report from Marketing Sherpa that says more than half of email marketers aren't designing their emails with mobile devices in mind. Almost 1,100 marketers took the survey and, of that group [...]

Related Topics: Channel: Email Marketing | Email Marketing | Mobile Marketing | Statistics: Email Marketing | Statistics: Mobile Marketing | Top News

E-commerce in the US was worth something approaching $300 billion (comScore says $289 billion) in 2012. Offline commerce (goods + services) was worth at least $7 trillion according to US government figures. Local commerce is thus roughly 25x the value of e-commerce. Activity in local stores generates much more revenue for brands and national marketers than online conversions. You would think then that national marketers would be working hard to tie their brand campaigns to offline stores and sales efforts. If you did, you would be wrong. Most national marketers emerge as inept regardi [...]

Related Topics: Channel: Strategy | Features & Analysis | Statistics: Mobile Marketing | Statistics: Online Advertising

The number of commercial emails opened on mobile devices is expected to be higher than PC-based emails by the end of the year. That's according to the latest bi-annual report from the digital marketing agency Knotice, which is based on a sampling of 500 million emails sent in 11 different industry verticals (such as retail, cable and telecomm, etc.). Knotice says 41 percent of commercial emails were opened on mobile devices in the second half of 2012 -- up from 27 percent a year earlier and just 13 percent at the end of 2010. Based on that trend, the company is estimating that more th [...]

Related Topics: Channel: Email Marketing | Email Marketing | Mobile Marketing | Statistics: Email Marketing | Statistics: Mobile Marketing | Top News

According to ad network Chitika's latest traffic study, Samsung's Galaxy S3 has caught the iPhone 5 in terms of the amount of Internet traffic it generates. The findings are drawn from "tens of millions of U.S. and Canadian smartphone mobile ad impressions" this month. Chitika said that in October 2012, Apple's latest iPhone enjoyed an 8-point lead in Web traffic share over Samsung's Galaxy. Now, it's down to one point, according to the ad network. The chart below reflects the comparative shares of the Galaxy S3 and the iPhone 5 when looking only at traffic coming from the two devices. [...]

Related Topics: Apple: iPhone | Channel: Mobile Marketing | Google: Android | Samsung | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

Woe be to any mobile phone maker that isn't named Apple or Samsung. Numbers out today from IDC show the two combining for a staggering 87.6 percent of all smartphones "shipped" in 2012 on a global basis. In Q4, according to IDC, the two companies' products constituted 91 percent of all smartphones shipped. Shipped is actually a false market share metric. That's because shipments don't always equal sales or usage. However, in the case of Apple and Samsung these data are a reasonable proxy for actual sales. According to IDC, Samsung controlled 42 percent "of all Android smartphone shipment [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Microsoft: Mobile | Mobile Marketing | Samsung | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

People are starting to shun conventional mobile phones also known as "feature phones." But sales of smartphones continue to grow. According to sales data compiled by Gartner, global mobile handset sales in 2012 hit 1.75 billion units. However that was a nearly 2 percent (1.7 percent) drop from the previous year. According to the firm, "Demand for feature phones remained weak in 2012 and in the fourth quarter." Indeed, feature phone sales were off over 19 percent in Q4. By contrast demand for smartphones continues. As already widely documented Samsung and Apple were the two dominant smartpho [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Microsoft: Mobile | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Twitter says its mobile audience is more engaged than the average user by following more brands, interacting more with tweets and spend more time using the service. The company has released a host of statistics from a study it did with Compete -- one that will surely be music to a lot of advertisers' ears because it paints a picture of Twitter's mobile users as an ideal audience for their messages. According to the study: Twitter users that primarily access via mobile devices are 96 percent more likely to follow 11 or more brands, while the average Twitter user only follows five or m [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Social Media | Top News | Twitter | Twitter: Mobile | Twitter: Statistics

This morning ForeSee Results, which measures consumer satisfaction with websites and e-commerce experiences, released a new "Mobile Satisfaction Index." The company surveyed more than 6,000 US adults between Thanksgiving and Xmas last year to determine their attitudes toward mobile retail sites and apps, as well as their shopping patterns on mobile devices. As one might expect, among the retailers measured, Amazon was the company with the highest mobile satisfaction score, followed by Apple. Source: ForeSee Results ForeSee reported that the retailers with the biggest improvements [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing

This afternoon comScore released data on December US smartphone market share. The story is the same as in previous months. Android and iOS are up and almost all others are down. Apple and Samsung gained share, while others besides LG lost share. LG produced the wildly popular, perpetually sold out Nexus 4 handset. Apple was the single top smartphone OEM, while Android was the top platform with 53.4 percent of the market. Increasingly, however, Samsung is the hardware maker synonymous with Android, although Samsung rarely promotes the "Android brand." It markets Galaxy rather than And [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Analytics | Google: Analytics | Google: Mobile | Statistics: Market Share | Statistics: Mobile Marketing