As Microsoft Figures Out Next Mobile Move, Apple & Android Grab 94 Percent Of Smartphone Market

smartphone-shutterstock According to hardware tracking firm IDC, "Android and iOS accounted for 95.7 percent of all smartphone shipments in the fourth quarter of 2013, and for 93.8 percent of all smartphone shipments for the year." Yet Windows Phone wasn't entirely shut out. On a percentage basis, Windows Phones grew more than other platforms. But in real handset terms, Windows Phone is still very much a bit player, except in a few markets where its share has approached or reached 10 percent. Source: IDC As new Microsoft CEO Satya Nadella takes the helm in Redmond, he must contemplate how to accelerate [...]


Survey: Only 6 Percent Of SMBs Have Mobile Sites, 45 Percent Don’t Have Any Site At All

Hibu Local directory and advertising provider Hibu published a study on small businesses (SMBs) and mobile marketing in the US and UK. It was based on a survey of 1,800 US and UK SMB respondents conducted in November and December 2013. The sample included a range of industries and business sizes. The survey found that a whopping 45 percent of US and UK SMBs still didn't have a website let alone a mobile optimized site. In both cases only 6 percent of respondents with websites said they were mobile optimized. Source: Hibu Among other findings Hibu exposes the distribution of SMB reven [...]


Report: Mobile Drove More Than $200 Billion In 2013 Retail Sales

Location - xAd Mobile ad network xAd has released its 2013 year-in-review report. The data and findings are drawn from "more than 400 billion location-verified ad requests on xAd’s platform last year." The company, which specializes in location-targeted mobile ads, boasted that its geo- and audience-targeted display campaigns saw performance metrics "nearly 15 percent above the industry average" and search-ad response rates that were "37 percent higher than current CTR benchmarks."' Part of this has to do with ad creative and part with use of location in campaigns. Retail emerged as the highest sp [...]


Nielsen: More Time On Internet Through Smartphones Than PCs

Mobile Nielsen report Nielsen has released a smörgåsbord of data on "the new digital consumer." The just released report covers a variety of categories, from device ownership and video streaming to mobile's impact on social media usage. One of the standout findings in the report is that US adults spent on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet. Of that smartphone internet time, apps capture 86 percent of usage. Only 14 percent of smartphone internet access time comes via the mobile web. TV is still the top screen. Consum [...]


Smartphone Market: Apple, Samsung And The Benchwarmers

smartphone-shutterstock The US smartphone market share story is starting to get a little boring. For well over a year it has been a two horse race. Apple is the single top smartphone maker while Samsung dominates globally and has made incremental gains in the US. Android is hovering at just above 50 percent penetration in the US. Apple/iOS is growing and has reached a new high of nearly 42 percent. By comparison, BlackBerry has fallen off a cliff. It has gone from a share of more than 31 percent in 2010 to 3.4 percent today. Top US Smartphone Operating Systems 2010 - 2013 Source: comScore These data c [...]


Adobe Predicts “Most Mobile Super Bowl Ever” With Advertisers Winning A 60% Jump In Mobile Traffic

adobe-logo-180px Based on record playoff audience numbers combined with growing social media mentions, Adobe is predicting this year's Super Bowl to draw the largest US television audience of all time and be, "the most mobile Super Bowl ever." According to Adobe Digital Index (ADI) analysis, the company claims Super Bowl advertisers can expect a 60 percent increase in mobile traffic on game day, with a third of web site visits happening on a mobile device. From Adobe's report: More than 50 percent of viewers will have a smartphone in their hands at some point during the Super Bowl. One in three of them [...]


The Big Smartphone Market Share Data Roundup

smartphones There are now so many sources of mobile and market share data that no one of them can or should be seen as entirely authoritative. We now have perhaps a dozen firms pushing out smartphone data on a regular basis, using shipments, survey data or traffic as measures of market share. Below are a selection of these sources and their most recent numbers. Kantar US smartphone market share (survey based, December 2013) Android -- 50.6 percent iPhone -- 43.9 percent Windows -- 4.3 percent BlackBerry -- 0.4 percent Other -- 0.8 percent Comscore US smartphone market share (survey [...]


The Mobile Makeover Of Digital Marketing

mobile-devices-featured As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital technology, when ad capabilities were limited to standard banner ads that screamed, "Click Here!" Simply put, innovations at the industry's disposal today, including online video and mobile executions, were once easily dismissed as pipe dreams. The commonplace use of mobile devices and smartphones had not yet become an integral part of everyday life. Today, innovation across channels has saturated the mainstream, and mobile devices are now ubiquitous. It's [...]


1 Billion Smartphones: Samsung On Top But China Rising

iphone-android-ios-phones-featured Samsung finished 2013 as the undisputed global smartphone leader, increasing its marketshare lead over arch-rival Apple. However Chinese handset makers such as Huawei and Lenovo gained ground on the Korean giant. Propelled by lower-cost handsets in emerging markets, global smartphone shipments hit or exceeded a billion units according to Strategy Analytics and IDC (their numbers disagree). According to the IDC data Apple maintained its number two position (Strategy Analytics says Apple is number three). Samsung had nearly one third of the global smartphone shipments market. Apple capt [...]


Samsung, Surface Tablets Gain Traffic But iPad Still 78 Percent

surface Following its immediate post-Xmas tablet traffic report, ad network Chitika has released new data showing the relative positions of the various tablet makers in North America. The iPad has lost roughly three points since a year ago, but it remains dominant. Samsung tablets and Microsoft Surface appear to be the "big gainers" on the list vs. a year ago. However Amazon Kindle is the number two tablet overall, by traffic, according to Chitika. After an initial post-Xmas lift Kindle traffic is flat year-over-year. Source: Chitika  The data were compiled from millions of North Ameri [...]


Report: Marketing Emails Opened On Mobile Devices Jumped 61% To 65% In Q4 2013

mobile-devices-screens-featured The number of marketing emails opened on mobile devices continued to climb last quarter according to email marketing provider Movable Ink. The company's US Consumer Device Preference Report for Q4 2013 claims 65 percent of marketing emails were opened on mobile devices during the last quarter of 2013, up from 61 percent during third quarter. While mobile open rates climbed, Movable Ink's research showed the number of desktop marketing email opens dropped four percentage points between the third and fourth quarters of 2013, from 39 percent to 35 percent. Pulling data exclusively from [...]


Nielsen: All Top Brands Lost Web Users To Mobile In 2013

mobile-web-apps-featured According to data released last week by Nielsen, all the major web brands lost uniques on a year-over-year basis in 2013. The period measured was January through the end of October. The ranking of the top sites was more or less the same as we've seen in other data. However the relative loss of monthly uniques was not uniform. According to Nielsen, Ask lost the highest percentage of its monthly uniques. Next was Facebook and then YouTube. Nielsen broadly attributes the decline in "web" traffic to the rise of tablets and smartphones. However the company didn't provide a holistic vie [...]


Galaxy S3 And 10″ Tablets Dominate Samsung-Android Traffic

Galaxy S3 Android is the world's dominant smartphone operating system; and Samsung is the dominant Android handset maker. In North America the Samsung devices that generate the most traffic are the Galaxy S3 handset and the 10-inch Galaxy tablet. These data come from ad network Chitika, which analyzed "tens of millions of [North American] Samsung smartphone- and tablet-based online ad impressions" in December. According to the Chitika data, the Galaxy S3 generates a full third of Samsung-Android handset traffic. That's followed by the Galaxy S4, roughly 10 points behind. North American Samsung-An [...]


Holiday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still Dominates

Ecommerce More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse data for the 2013 holiday season, an update of its post-Cyber Monday report that showed record sales in the US. This final analysis looks at e-commerce performance between November 1st through December 31st, highlighting Black Friday, Cyber Monday and online's last-minute rush period between December 12 through 18. Overall, holiday online orders are estimated to be up 12 percent over 2012, compared to just three to four percent growth estimated for total US [...]


Mobile Affiliate Sales Hit All-Time High Of 27% In December, Affiliate Window Says

affiliate-marketing-featured More evidence of the big shift to mobile in 2013: Affiliate Window, an affiliate network based in the US and UK, says that sales made via mobile devices hit an all-time high of 27.09 percent in December. That's almost double the 14.77 percent that mobile sales accounted for in January 2013. In fact, when we last checked in with Affiliate Window in May 2013, mobile sales were at a then-record of 18 percent. (The company says it's now using an improved tracking system, and that figure from May has been revised upward to 19 percent.) Since May, mobile sales through Affiliate Window's net [...]


Report: Apple Gains Smartphone Share But The iPad Slips

mobile-chart-growth-analytics-featured Ad network Chitika is out this morning with a post-holiday analysis of smartphone and tablet traffic. Based on "tens of millions of smartphone and tablet online ad impressions from the Chitika network," the study looked at North American internet traffic from December 20 to December 29, 2013. According to the study, the iPhone saw a nearly 2 point traffic-share gain while Android grew about 0.7 percent (Nexus devices). From the data below I infer that there's no mobile traffic growth for Windows Phones. It will take a little time to see if these traffic-percentage figures are mirrore [...]


Mobile Activity On Xmas Eve 24 Pct. Higher Than Black Friday

smartphones Last minute shoppers this holiday season will shift their activity from PCs to mobile devices, according to an analysis of retail traffic data xAd. The mobile ad network found that mobile lookups and search activity spiked during Black Friday weekend but were even higher on Xmas Eve, which xAd is calling "mobile eve" (perhaps unfortunately). The findings show that mobile-retail activity was 24 percent higher, using last year's data, on Xmas Eve than on Black Friday weekend and so-called Cyber Monday, which this year emerged as the largest single day for e-commerce to date. This all makes [...]


Top Apps Vary From Apple To Google To Amazon’s App Store

smartphone-shutterstock Earlier today, Apple published its list of top paid and free apps for 2013. Yesterday Nielsen reported its top US smartphone apps list (Android + iPhone). Now comes Distimo's "year in review" global ranking of apps, which also includes Amazon's tablet-only app store. What's striking is how different the app lists are from one another. For example there are only three apps common to all of the free lists: Candy Crush, Temple Run and Facebook. And only Minecraft and Where's My Water are present on all three paid app lists according to Distimo. Some of the discrepancies can probably be exp [...]


Apple: Games, Social And Video Dominate Top Apps Lists

Apple Best of 2013 Like everyone else Apple has released its year-end top lists. Below are the top iOS apps, including top free and top paid apps for both the iPhone and iPad. The lists are a mix of "incumbents" and "insurgents." Pandora remains in the top 10 (12 on the iPad list) and YouTube was number two on both free lists. The paid lists were all about games. On the top free iPhone list, social apps were clustered in the middle, with Twitter's Vine at number four and Twitter itself at 13. Google Maps, which saw a surge of downloads after it became available earlier this year, wound up at number five fo [...]


Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10

facebook-mobile-pages-featured Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone users now own smartphones. By comparison comScore says the figure is 62 percent. Regardless it means there are now more than 150 million smartphone users in the US. Nielsen also reported that 29 percent of US households have at least one tablet. If there are roughly 115 million US households that argues there are roughly 33 million tablets in American homes. However this number undercounts the actual number of tablets in the market. A previous Pew survey f [...]


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