This afternoon comScore released data on December US smartphone market share. The story is the same as in previous months. Android and iOS are up and almost all others are down. Apple and Samsung gained share, while others besides LG lost share. LG produced the wildly popular, perpetually sold out Nexus 4 handset. Apple was the single top smartphone OEM, while Android was the top platform with 53.4 percent of the market. Increasingly, however, Samsung is the hardware maker synonymous with Android, although Samsung rarely promotes the "Android brand." It markets Galaxy rather than And [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Analytics | Google: Analytics | Google: Mobile | Statistics: Market Share | Statistics: Mobile Marketing

Last week Apple announced quarterly earnings: $54 billion revenue, $13 billion in profit. Despite their size, investors started dumping the stock, worried that its growth and glory days were over. Then the "Has Apple lost its cool to Samsung?" articles started appearing. Around the world, Samsung and Android have solidly claimed the top spot in sales. But in the United States, that's not true. According to Strategy Analytics, Apple is the "number one mobile phone vendor for the first time ever." This is based on shipments, a metric I don't like. However, for Apple, shipments and sales a [...]

Related Topics: Apple | Apple: iPhone | Channel: Mobile Marketing | Features & Analysis | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

It's not news to say that smartphone and feature phone owners use their devices as an active part of in-store shopping. Previous surveys have revealed that more than 80 and even 90 percent of smartphone owners do this. Now a new Pew survey (n=1,003) finds that 58 percent of all mobile phone owners use their handsets as part of shopping in stores this past holiday season: 46 percent of cell owners used their phone while inside a store to call a friend or family member for advice about a purchase they were considering. 28 percent of cell owners used their phone while inside a store to l [...]

Related Topics: Channel: Strategy | Features & Analysis | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

Research firm IDC has released a preliminary global estimate of tablet market share for Q4. The figures are all based on shipments, which are typically not the same as device sales to end users although in some cases shipments do predict sales. According to these numbers, Apple's dominant position in the market declined from 51.7 percent to 43.6 percent. Samsung lead the Android tablet makers with 15.1 percent market share, followed by Amazon's Kindle Fire, with 11.5 percent of the market in Q4. Source: IDC (1/13) Last week Apple reported that it sold roughly 23 million iPads in Q [...]

Related Topics: Apple | Apple: iPad | Channel: Mobile Marketing | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing

Every quarter or so, another survey is published indicating many consumers are interested in mobile wallets and mobile payments. OK. I believe that mobile payments are inevitable as a mainstream phenomenon; the independent variable is time. When and in what forms will mobile payments go mainstream? That's the question that many vendors and companies like Google are asking. Another issue: mobile payments can be defined in various ways to include carrier billing, mobile wallets used at a physical POS and mobile bill paying. A relatively recent survey (n=1,155 US adults) by the Raddon Finan [...]

Related Topics: Channel: Mobile Marketing | Google: Mobile | Statistics: Mobile Marketing

Facebook can thank Apple for helping making it the top overall mobile app in the U.S. in 2012, according to new numbers out today from the comScore Mobile Metrix service. ComScore says Facebook ended the year with more than 85 million unique adult visitors -- that's on both Android and iOS. It's about 11 million more unique visitors than Google Maps. After Facebook, Google apps hold down the next five spots. Facebook and Google Maps were pretty much neck-and-neck for several months last year, but comScore says Google Maps usage saw a significant decline after Apple dumped it from iOS [...]

Related Topics: Apple: iOS | Channel: Local | Facebook: Mobile | Facebook: Statistics | Features & Analysis | Google: Android | Google: Maps | Google: Mobile | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Depending on your perspective, mobile sales of 5 percent to 10 percent are either disappointing or promising. However that's what Retention Science found in analyzing roughly $40 million of US sports and concert ticket sales during the first eight months of 2012. The following chart shows three groups of ticket buyers. Essentially, they're grouped into categories depending on when they bought their tickets (early, middle, late relative to the event). Regardless, the percentage (of even late purchasers) who converted on mobile devices is pretty consistent -- less than 10 percent. Sou [...]

Related Topics: Channel: Retail | E-Commerce | Mobile Marketing | Statistics: Mobile Marketing | Top News

Call-based ad network Marchex has released an interesting travel study that captures data about the differences between PC and mobile users. Overall the study found that mobile users convert in much higher numbers than PC users in travel. (Marchex makes money by selling call-based advertising.) Marchex's report found that call-based conversions were "consistently over 25 percent for rental cars and over 20 percent for hotels." The company presumably relied on industry data regarding online conversions for comparison. The total number of calls analyzed by Marchex for this study was 15, [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

A report appearing in the Wall Street Journal asserting that Apple cut production orders on components for the iPhone amid weak demand sent nervous investors into a frenzy and sent Apple stock down this week. (The WSJ may have been "used" by people trying to manipulate Apple's stock price.) We'll find out about how stable iPhone demand is next week when Apple reports earnings. What appears to be very stable over the past six months, however, is the amount of traffic that iOS devices are driving compared with Android. According to ad network Chitika Apple devices continue to generate nearly [...]

Related Topics: Apple: iOS | Channel: Strategy | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Uncategorized

At this point, you may be predictioned out. But, if you can make room for one more post about what mobile marketing holds in store for 2013 (U.S. focus), I promise to make it worth your while. Mobile has started to play a huge role in marketing over the last couple of years, and this year will be no different. In fact, I am going to be so bold as to say that this is the year that mobile finally breaks out and has that hero moment that prognosticators have been talking about for the last 10-12 years. Before I dig into my five predictions though, it is probably worth looking at a little ba [...]

Related Topics: Channel: Local | Check-In Services | Facebook: Mobile | Foursquare | Google: Mobile | Mobile Marketing | Mobile Marketing Column | Statistics: Mobile Marketing | Twitter: Mobile | Yahoo: Mobile

According to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Search and social marketing platform Kenshoo says that just over 20 percent (20.3 percent) of the company's ad revenue is now coming from mobile. More than one in five ad dollars spent on Facebook are "delivered on mobile devices" according to Kenshoo. The Kenshoo data are drawn "from a representative sample of global advertisers using Kenshoo Social to manage Facebook advertising campaigns tracking impressions, clicks, and conversions. The data set covers more than 2 million Faceb [...]

Related Topics: Channel: Strategy | Facebook: Mobile | Facebook: Statistics | Statistics: Mobile Marketing | Statistics: Social Media | Top News

This morning Apple issued a press release announcing that the iTunes App Store had reached 40 billion app downloads. It also said in the release that nearly half of those had come in 2012: Apple today announced that customers have downloaded over 40 billion apps, with nearly 20 billion in 2012 alone. The App Store has over 500 million active accounts and had a record-breaking December with over two billion downloads during the month. Apple’s incredible developer community has created over 775,000 apps for iPhone, iPad and iPod touch users worldwide, and developers have been paid over seven [...]

Related Topics: Apple | Apple: iOS | Channel: Mobile Marketing | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Earlier today comScore released November mobile market share numbers for the US. Android and iOS continued their gains, with Android picking up some momentum over Apple. Some version of the Android OS is now installed on 53.7 percent of US smartphones. Meanwhile the other smartphone operating systems continued their long slow declines, including Microsoft's. ComScore's data suggest no traction for Windows Phones in the US, although there is some evidence of adoption in Europe and elsewhere. The leading handset maker in the US is Samsung, followed by Apple. All others, including Googl [...]

Related Topics: Apple | Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

After a year of massive growth in smartphone adoption nobody is questioning the importance of mobile anymore. Finally the tired conference joke, "Every year for the past ten years has been the year of mobile," will be repeated no more (thank the lord). But even as marketers have yet to fully "get their heads around" the new reality of smartphone-powered consumer behavior they'll have to contend with yet another form factor: tablets. No longer a novelty gadget, the tablet is now a mainstream computing device. Post-Xmas sales data will soon make that very clear. If 2012 was finally, defini [...]

Related Topics: Apple: iOS | Apple: iPad | Channel: Mobile Marketing | Features & Analysis | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

The market is now awash in data. Each new day brings a dozen surveys or reports to my inbox. Most of these data are generated to promote individual companies but some of the metrics are nonetheless useful and interesting. A lot of the data I'm now seeing pertain to the growing importance of mobile devices and their impact on commerce. Below are a selection of some recent data from several companies and research firms that add more color to the rapidly developing picture of mobile user behavior. For example, comScore recently reported that in Q3 one-tenth of retail e-commerce spending came f [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Social Media | Top News

Though most retailers, advertisers and brands have not yet caught up, we are firmly in the multi-platform era. Newspaper-backed local shopping platform Wanderful Media released findings from a shopping survey of just over 1,000 US adults yesterday. The findings both confirm what we already know about changing consumer behavior and provide more color. Reflecting the direct way in which the internet now influences in-store shopping the survey found that 91 percent of respondents "have gone into a store as a result of an online experience." Multiple online experiences have driven consumers int [...]

Related Topics: Channel: Strategy | Statistics: Email Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

Next year looks to be a strong one for email marketing according to a StrongMail survey of more than a thousand marketers released today. The survey found that marketers plan to deploy more budget to email, social and mobile next year -- which makes sense given a second study by ReturnPath found mobile open share has increased 300 percent globally since 2010. StrongMail found that 89 percent of those surveyed plan to increase or maintain the same level of marketing spend in 2013, with 56% intending to grow their email marketing budget, 52% investing more in social media, 43% planning to [...]

Related Topics: Channel: Email Marketing | Email Marketing | Features & Analysis | Mobile Marketing | Statistics: Email Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Spend Projections | Top News

The  Pew Research Center's Project for Excellence in Journalism released a report on the mobile news consumption habits of US young adults. If you're interested in the future of news there are some very interesting findings that have practical implications for news publishers. One of the those findings has to do with the fact that although younger consumers have largely abandoned print newspapers they still want a "print-like" experience of news on their tablets. According to the study the tablet-news audience is somewhat more likely to be male than female, although that will like [...]

Related Topics: Apple: iPad | Channel: Mobile Marketing | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

Recently there have been a number of reports that assert iOS (iPhone, iPads) are generating the majority of mobile web traffic (and mobile transactions). This is somewhat strange because of the dominance and proliferation of Android handsets on the market. Below are comScore's most recent US smartphone operating system share data. Android has essentially 54 percent of the market to Apple's 34 percent. Data from mobile ad network Millennial appears to verify or validate these comScore data, showing Android devices generating the majority of mobile ad impressions on its network. [...]

Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Statistics: Popularity & Usage

Tablets and smartphones are lumped together in the same category: mobile. But that's not accurate because it blunts and obscures some of the differences in how consumers use these devices. Both tablets and smartphones are used at home. However, generally speaking, only smartphones truly make it outside and are used "on the go." (Carrier-connected 7-inch tablets may change that in the future.) According to recent data from Nielsen, smartphones are most commonly used to find local stores, to check prices and for product research. Product research is also something done quite heavily on tab [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Uncategorized