Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10

facebook-mobile-pages-featured Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone users now own smartphones. By comparison comScore says the figure is 62 percent. Regardless it means there are now more than 150 million smartphone users in the US. Nielsen also reported that 29 percent of US households have at least one tablet. If there are roughly 115 million US households that argues there are roughly 33 million tablets in American homes. However this number undercounts the actual number of tablets in the market. A previous Pew survey f [...]


Survey: Majority Use Smartphones In Stores, Not For E-Commerce

smartphone-mobile-shopping-showrooming-featured New research from Marketing Land and SurveyMonkey reflects that smartphones are heavily used by consumers for shopping research in stores but there's limited buying on the devices. This echoes a body of other findings in the market from a range of sources. Though the precise percentages vary in the different surveys, directionally the findings are very similar. Overall, 66 percent of respondents in our survey reported that they used smartphones in stores to compare prices, look for offers or deals, consult with friends/family about whether to buy and search for product reviews. "Which o [...]


Smartphone Share: Apple, Google, Microsoft All Gain

smartphone-shutterstock ComScore released its September smartphone market share data for the US market.  Based on consumer surveys, the company estimated that nearly 150 million US mobile subscribers now own smartphones (149.2 million). Apple remains the top individual smartphone OEM; however Samsung has continued to gain and now controls 25.4 percent of the market. Motorola saw a slight bump, which is welcome news for the company. Interestingly there doesn't really appear to be any significant share gain for Apple from the new iPhones. I would have expected to see more than a 0.2 market share increase given e [...]


Listen Up Email Marketers: With 38% More Email Opens, Black Friday “Officially” Your Biggest Day Of The Year

email-marketing-featured Email marketing firm Movable Ink has released new data around this year's Black Friday and Cyber Monday email consumption, revealing 38 percent more email opens occurred on Black Friday compared to Cyber Monday's email open rates. According to a post on the company's blog, "With competition for consumers' attention - and wallets - fiercer than ever, brands started their holiday email marketing programs early." Movable Ink said the total volume of emails it sent between Black Friday and Cyber Monday was up "a whopping" 3,085 percent year-over-year. In addition to email open rates, Movable [...]


Facebook Most Used Mobile App, Google App 10th

smartphone-shutterstock Consumer Intelligence Research Partners (CIRP) has released US-based survey data about most frequently used mobile apps and top app publishers. Consistent with comScore data, CIRP found that Facebook was the leading and most frequently used mobile app. The firm asked mobile users to identify their "three most frequently used [mobile phone] apps." Facebook had four times the usage of the next app on the list, which was Twitter. That Twitter ranked so highly is something of a surprise, as are the relatively low rankings of Google (search) and Google Maps. An important caveat: these dat [...]


Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders

shutterstock_92512636-tabletShopping The latest data from e-commerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in e-commerce history. Online sales rose 18 percent compared to Cyber Monday 2012. Mobile again showed its ascendency, with one in three purchases completed via phones and tablets on Monday. Both tablets and phones took order share away from desktops/laptops this year. According to Custora's data, phones drove 18 percent of orders in 2013, compared to 13 percent in 2013. Tablet share of orders increased to 11 percent, up from 8 percent in 2012. Cyber Monday's record results follow [...]


Apple Has Twice The Global “Ad Impression Share” Of Android

iphone-android-ios-phones-featured Despite Android's global domination, it falls well short of that mark in terms of delivering mobile ad impressions. That's according to a third-quarter "Global AdMetrics" report from mobile DSP and ad buying platform Adfonic. Adfonic said that in Q3, on a global basis, Android and Apple devices combined for 95 percent of all ad impressions. In a distant third place was RIM, which is rapidly disappearing from the market (except in the UK). Apple delivered 63 (nearly two-thirds) of all mobile ad impressions while Android saw 32 percent, a decline of 6 percent vs. the previous quarter. [...]


Survey: 91 Percent Of Parents To Use Smartphones Black Friday Weekend

shopping-featured As the first winter snow blankets parts of the East Coast and Midwest, a blizzard of new Black Friday/Cyber Monday PR-driven survey data, predictions and "infographics" are hitting the wires and inboxes. Each of the involved studies offers slightly different figures and estimates of what will happen. Among those addressing mobile usage there's a consensus: smartphones will be out in force. Accordingly, today the IAB released survey data (n=2,033 US adults) collected in October about expected Black Friday weekend shopping. The slice of data that the IAB published this morning focuses in spec [...]


Report: REI Has Best Mobile Site Of Top 100 Retailers, Apple The Worst

shopping-featured In October The Search Agency evaluated Fortune's top 100 brands to determine whether and to what degree they reflected Google's mobile best practices recommendations. Most of the top brands, including Google itself, didn't score particularly well, according to the search-marketing firm's "Mobile Experience Scorecard." The Search Agency is now back with a comparable look at the 100 top "multichannel retailers" in the US (read: brick and mortar stores that offer e-commerce). Using the same criteria as in the previous test (see below), the firm examined mobile site load time, site format, sto [...]


Android On A Whopping 80 Percent Of Smartphones Shipped In Q3 2013

android-mascot-featured Hardware tracker IDC reported today that the Android OS was on 80 percent of the smartphones shipped in the third quarter, globally. Quarterly shipments are not the same as sales to consumers. However, they are directionally consistent with sales. Losing share vs. a year ago, the iPhone captured just under 13 percent of all smartphone shipments. And, Windows Phone grew to 3.6 percent in Q3 from 2 percent of shipments last year. Source: IDC (2013) Windows Phone's shipments share grew 156 percent compared to the same period a year ago. Nokia accounted for more than 93 percent of tho [...]


Report: App Session Times Run Longer On Tablets, But App Usage Is More Frequent On Smartphones

adobe-logo-180px In conjunction with the launch of the Adobe Mobile Services for its Marketing Cloud platform, Adobe has released an app engagement report based on data from more than 600 brands. According to the Adobe Digital Index report, app session times on tablets run nearly twice as long as app sessions on smartphones, even though apps are more frequently used on smartphones. Adobe claims the average app session time for tablet users lasts 24 minutes, while average smartphone app session runs 13 minutes. The company found both tablet and smartphone users spend more time on apps than browsing mobile [...]


Mobile Now 28 Percent Of Total Web Traffic — Report

mobile youtube Public Relations firm Walker Sands produces a quarterly index of mobile traffic to its clients' websites. Yesterday the firm released new data. The data show that collectively Walker Sands' clients are seeing 28 percent of their traffic from smartphones and tablets. The data also reflect the relative shares of Android and iOS devices. Accordingly firm's clients saw growth of Android tablet traffic as well as increased iPhone traffic vs. Android smartphones. These data should be treated as "directional," reflecting the growth of mobile usage generally, rather than indicative of pr [...]


Mobile Market: iPhone Gains, Google’s Got Reach, Facebook Top App

smartphones Comscore reports that 62 percent of American adults now carry smartphones (Nielsen says it's 64 percent). The firm's latest smartphone tracking data show that the iPhone remains the top single smartphone, while Android retains its OS crown though it appears to have peaked in the US. While Android's market share is down slightly Samsung's is up. September data show Android with 51.8 percent of the smartphone market to Apple's 40.6 percent. Microsoft also gained slightly, perhaps at Android's expense, as the clear "third platform" now. The iPhone 5s was announced on September 10 and we [...]


Study: 50 Percent Of Insurance Seekers Start On Mobile Devices

smartphones The latest data release from its "Mobile Path to Purchase" research, Nielsen, xAd and Telmetrics have produced an infographic containing findings about the use of mobile devices in insurance shopping. The 2013 Mobile Path-to-Purchase study was based on online survey data (n=2,000) and behavioral observation from "Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users." The broader study looked at mobile activities and purchase behavior in a range of vertical markets. The insurance markets covered in this data release were health, auto and homeowners insurance (US only). [...]


Report: Mobile Email Consumption Continues To Surge With 61% Of Brand Emails Viewed On Smartphones & Tablets

mobile-email-featured A new report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent of email opens happening on a smartphone or tablet. According to the report, iOS devices beat Androids when it comes to most popular mobile devices for reading brand emails. Basing its research on aggregate email statistics culled from more than 100 of its enterprise B2C marketing clients spread across the retail, travel, financial, media and telecommunications industries, Movable Ink evaluated consumer engagement with brand emails by looking at [...]


Nielsen: US Smartphone Ownership Now 64.7 Percent

smartphones Nielsen is out with new smartphone data for the US market. The firm says that smartphone penetration now stands at nearly 65 percent (64.7 percent) according to its latest surveys. The data were collected before the release of the iPhone 5s and 5c. Android controls 52 percent of the market, while the iPhone has a 41 percent share. These numbers are in general agreement with comScore's more recent smartphone data for the US. However in contrast to Nielsen, comScore says that smartphone penetration is 60.8 percent. Below is Nielsen's breakdown of market share by smartphone manu [...]


Product Picture-Taking Most Common In-Store Shopping Behavior In Germany, Spain, France, Italy & UK

smartphone-shutterstock Taking pictures of products in stores turns out to be the most popular thing that Western Europeans do with their smartphones during shopping according to new data from comScore. The reason for this is fairly clear: people are sending pictures to friends and family for purchase advice. In the same vein, Europeans also call or text friends and family about products as well. US audiences do much the same thing with their smartphones in stores, although the order of their activities is somewhat different: Search for coupons or offers Price comparisons Make and use shopping lists [...]


Moms & Their Smartphones: Is mCommerce Becoming A Reality?

mobile-websites-smartphones-featured According to recent research conducted by Babycenter.com (and digested via eMarketer), smartphones have become the "go everywhere, do anything device" of choice for mothers in the U.S. With the number of mothers using smartphones rising from 34% to 46% in the last year alone, it's clear that this device is becoming ubiquitous among the demographic that has taken the household reins when it comes to purchasing decisions. In fact, women in the U.S. account for 85% of all purchasing decisions, including everything from cars to health care coverage. There were two things in particular that s [...]


Report: Mobile Video Campaigns Earn 13.64% CTR, Far Outperforming Desktop

Video click A mobile video engagement report from video technology company Unruly discovered the average CTR of mobile video campaigns has more than tripled in the last twelve months, growing from 3.73 percent in Q4 of 2012 to 13.64 percent this year. According to the report, mobile video campaigns far outperform desktop campaigns, with desktop campaigns earning a 5.45 percent CTR compared to mobile's 13.64 percent CTR. Another key finding revealed mobile interaction rates measured 22.64 percent in Q3 2013, more than doubling in the last year. Unruly examined data from its more than 3,000 branded v [...]


Chrome Browser Grows To 3 Percent On iOS

chrome logo Google is trying to get as many people as it can to use Chrome and sign in across platforms. There are multiple benefits to Google, including collecting data for its recently announced Estimated Total Conversions analytics offering. Chrome is the most widely used browser in the world, with a nearly 40 percent global market share, followed by IE. However on mobile devices Chrome has a way to go. While Google browsers dominate on Android Chrome has only a small share of usage on iOS. However that share is growing after a long period of stagnation. After spending about 14 months at about 2 [...]


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