Statistics: Mobile Marketing
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Apple owns the tablet market, but Amazon is the growth leader
Amazon's devices posted more than 1,200-percent growth year over year....
Report: 93 percent of US baseball stadiums have deployed beacons
Sports teams that have deployed beacons and proximity technologies have seen an ROI as big as 40X in incremental revenue....
Apple sells its billionth iPhone, but Samsung gains market share
As the iPhone nears its 10th anniversary rivals are producing high-quality and often lower-cost alternatives....
Not just for payments, mobile wallets an underused consumer channel — [survey]
Urban Airship survey showcases broader potential of mobile...
Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it
NinthDecimal analysis of consumer store visits shows broader value of retail foot traffic...
In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion
Only 5 percent of app users make in-app purchases, yet they drive much more publisher revenue than app-based advertising....
Report: TV time holds, but digital channels dominate for 18- to 49-year-olds
In a fragmented media environment, marketers need to carefully test channels to determine which ones can effectively reach desired audiences....
Why location is the hottest topic in digital marketing right now
Location data offer a goldmine of insights that marketers cannot afford to ignore....
Report: Ad blocking users more than double in a year to almost 420 million globally
The most popular form of mobile ad blocking is now...
Android users open 2x more notifications, but iOS users much faster to open — [Report]
Leanplum attributes these findings largely to the different ways the platforms treat and present push...
Study: smartphone location only accurate to within 93 feet
The report says data reflect bottom line for mobile location accuracy across the industry....
Study shows mobile users’ ad ambivalence, resistance to push notifications
Roughly 62 percent of survey respondents never want push notifications or want them less than once per month, even from their "favorite brands."...
Report: Accuracy of location data declining as more publishers offer it
Location data accuracy varies dramatically by publisher and...
Android grows its share vs. iOS, Windows in all major markets [Report]
Many Windows Phone users are making the jump to Android in Europe and elsewhere....
Almost 10 years after the iPhone, marketers still not meeting mobile expectations
Brands believe they're doing fine, but consumers largely disagree....
Report: Engagement with branded content on mobile 63% higher vs. PC
Report from Polar argues for a "mobile-first" sponsored content strategy....
Amid global smartphone slowdown, Apple seeks to capture more “Android switchers”
It's not just the iPhone -- smartphone growth has slowed across the board....
US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high
The IAB's annual report shows growth continuing to come from mobile, which now makes up 35 percent of search and display ad...
Data: Cross-device campaigns 60 percent better than PC-only for offline conversions
NinthDecimal says more brands using store visits to optimize campaigns in real time, compare ad performance across...
Android sales make global gains, iPhone SE is slow out of the gate — Reports
Android charges ahead, but most buyers spend less than $350 on their...
