Apple, Samsung Gain, Windows Phone Plateaus In US — comScore

smartphones-featured This morning comScore released its latest US smartphone report. These monthly missives have become largely static documents with little change among the various players. Indeed, the OEM and OS share charts are basically consistent the past several months. Apple gained a point and Android lost a half a percentage point. Microsoft seems to have hit a share plateau in the US, while BlackBerry continues its slow, painful decline into the abyss. On the OEM side Samsung and LG gained slightly (as did Apple) while Motorola (soon part of Lenovo) and HTC continued their respective slides. Whi [...]


Report: Apps Nearly 90 Percent Of Smartphone Internet Time

FTC Kids apps report Nielsen released a new cross platform report. Among other things it compares time spent with various media. TV remains the king of all media by time spent per day. That's followed by traditional radio and then smartphones. The report also compares app vs. mobile web usage by time spent. While Men and women spend roughly the same amounts of time accessing the internet on smartphones, women spend roughly 5 hours a month more than men using tablets. Smartphone usage As the chart above indicates 89 percent of smartphone internet time is spent in using apps. Eleven percent of time is s [...]


Study: 60 Percent Of Adults Switch Screens During The Day

facebook-mobile-phones-featured Echoing a 2012 study by Google, Facebook this morning released findings from a new research about multiple device usage. While offering some different figures and percentages it essentially backs up the earlier Google results, which show that people use multiple devices throughout the day and for different purposes. GfK carried out the research among 2,000 US adults.  The research found that "more than 60 percent of online adults in the US use at least two devices everyday and almost one quarter use three devices." It also reported that in excess of 40 percent start on one device and [...]


Android Tablets: 62 Pct. Of Sales But Only 23 Pct. Of Traffic

android-featured Gartner released new estimates of 2013 tablet sales on a global basis. The firm said that Android saw its market share go from 46 percent in 2012 to 62 percent last year. Apple's share fell from 53 percent to 36 percent accordingly. As with the smartphone market in the US and selected other markets, Apple remains the single largest individual vendor. Yet again, very strangely, Android shipments and alleged market share don't line up with actual internet traffic figures. Below are data from StatCounter that reflect global internet traffic from tablets. Unless the StatCounter da [...]


Mobile Devices: 30 Percent Of Traffic, 15 Percent Of Sales

ecommerce-credit-retail-shopping-featured A new "year in review" report from e-commerce platform ShopVisible offers some interesting insights and confirms consumer behavior patterns seen in earlier data. In particular, mobile devices are generating an increasing amount of traffic to e-commerce sites; however, the online sales they deliver are half that volume. Overall, mobile devices were responsible for 30 percent of traffic but only 15 percent of online orders in 2013. And, if you consider tablets to be more like PCs than smartphones (as Google does), then "mobile" orders were only 4 percent of the total. StatCounter data [...]


Report: 60 Percent Of Internet Access Is Mostly Mobile

mobile-chart-growth-analytics-featured In a new global Mobile Media Consumption report, ad network InMobi asserts that, outside the US and UK, mobile media time spent now exceeds TV. However in the US, TV is still the top screen. The Mobile Media Consumption research was conducted by Decision Fuel and OnDevice Research and had roughly 14,000 respondents in 14 countries.  In emerging and especially less affluent markets, the InMobi report also confirms that mobile media time exceeds the PC internet. That's now also true in the US. Also consistent with other data, InMobi says that 61 percent of mobile internet users [...]


Report: New Global Internet Growth Will Mostly Be Mobile

global marketing Late last week, the Pew Research Center released the results of multiple country surveys about mobile technology adoption and internet usage. The countries in focus were 24 "emerging markets," including Russia, China, Pakistan, Philippines, various South American markets, Turkey and South Africa among others. The associated report has a lot of statistics about user behavior, demographic variables (e.g., education, income) and online activities. For example, the following chart shows mobile phone ownership and top activities across all the countries in the report. Mobile phone ownersh [...]


Tablet Traffic: iPad Used Most, Surface Used Most Consistently

surface Ad network Chitika has released new data about North American tablet traffic and usage. To generate the report the company looked at "tens of millions of North American tablet impressions" between January 20 to February 2, 2014. Overall the iPad drives far more traffic in North America than its rivals. However Microsoft Surface users "generate a slightly greater share of their collective daily traffic between the hours of 12-5 p.m. ET." Otherwise usage patterns are similar. With its accompanying keyboard, Surface is marketed as a more work-friendly tablet, which appears to be consis [...]


As Microsoft Figures Out Next Mobile Move, Apple & Android Grab 94 Percent Of Smartphone Market

smartphone-shutterstock According to hardware tracking firm IDC, "Android and iOS accounted for 95.7 percent of all smartphone shipments in the fourth quarter of 2013, and for 93.8 percent of all smartphone shipments for the year." Yet Windows Phone wasn't entirely shut out. On a percentage basis, Windows Phones grew more than other platforms. But in real handset terms, Windows Phone is still very much a bit player, except in a few markets where its share has approached or reached 10 percent. Source: IDC As new Microsoft CEO Satya Nadella takes the helm in Redmond, he must contemplate how to accelerate [...]


Survey: Only 6 Percent Of SMBs Have Mobile Sites, 45 Percent Don’t Have Any Site At All

Hibu Local directory and advertising provider Hibu published a study on small businesses (SMBs) and mobile marketing in the US and UK. It was based on a survey of 1,800 US and UK SMB respondents conducted in November and December 2013. The sample included a range of industries and business sizes. The survey found that a whopping 45 percent of US and UK SMBs still didn't have a website let alone a mobile optimized site. In both cases only 6 percent of respondents with websites said they were mobile optimized. Source: Hibu Among other findings Hibu exposes the distribution of SMB reven [...]


Report: Mobile Drove More Than $200 Billion In 2013 Retail Sales

Location - xAd Mobile ad network xAd has released its 2013 year-in-review report. The data and findings are drawn from "more than 400 billion location-verified ad requests on xAd’s platform last year." The company, which specializes in location-targeted mobile ads, boasted that its geo- and audience-targeted display campaigns saw performance metrics "nearly 15 percent above the industry average" and search-ad response rates that were "37 percent higher than current CTR benchmarks."' Part of this has to do with ad creative and part with use of location in campaigns. Retail emerged as the highest sp [...]


Nielsen: More Time On Internet Through Smartphones Than PCs

Mobile Nielsen report Nielsen has released a smörgåsbord of data on "the new digital consumer." The just released report covers a variety of categories, from device ownership and video streaming to mobile's impact on social media usage. One of the standout findings in the report is that US adults spent on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet. Of that smartphone internet time, apps capture 86 percent of usage. Only 14 percent of smartphone internet access time comes via the mobile web. TV is still the top screen. Consum [...]


Smartphone Market: Apple, Samsung And The Benchwarmers

smartphone-shutterstock The US smartphone market share story is starting to get a little boring. For well over a year it has been a two horse race. Apple is the single top smartphone maker while Samsung dominates globally and has made incremental gains in the US. Android is hovering at just above 50 percent penetration in the US. Apple/iOS is growing and has reached a new high of nearly 42 percent. By comparison, BlackBerry has fallen off a cliff. It has gone from a share of more than 31 percent in 2010 to 3.4 percent today. Top US Smartphone Operating Systems 2010 - 2013 Source: comScore These data c [...]


Adobe Predicts “Most Mobile Super Bowl Ever” With Advertisers Winning A 60% Jump In Mobile Traffic

adobe-logo-180px Based on record playoff audience numbers combined with growing social media mentions, Adobe is predicting this year's Super Bowl to draw the largest US television audience of all time and be, "the most mobile Super Bowl ever." According to Adobe Digital Index (ADI) analysis, the company claims Super Bowl advertisers can expect a 60 percent increase in mobile traffic on game day, with a third of web site visits happening on a mobile device. From Adobe's report: More than 50 percent of viewers will have a smartphone in their hands at some point during the Super Bowl. One in three of them [...]


The Big Smartphone Market Share Data Roundup

smartphones There are now so many sources of mobile and market share data that no one of them can or should be seen as entirely authoritative. We now have perhaps a dozen firms pushing out smartphone data on a regular basis, using shipments, survey data or traffic as measures of market share. Below are a selection of these sources and their most recent numbers. Kantar US smartphone market share (survey based, December 2013) Android -- 50.6 percent iPhone -- 43.9 percent Windows -- 4.3 percent BlackBerry -- 0.4 percent Other -- 0.8 percent Comscore US smartphone market share (survey [...]


The Mobile Makeover Of Digital Marketing

mobile-devices-featured As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital technology, when ad capabilities were limited to standard banner ads that screamed, "Click Here!" Simply put, innovations at the industry's disposal today, including online video and mobile executions, were once easily dismissed as pipe dreams. The commonplace use of mobile devices and smartphones had not yet become an integral part of everyday life. Today, innovation across channels has saturated the mainstream, and mobile devices are now ubiquitous. It's [...]


1 Billion Smartphones: Samsung On Top But China Rising

iphone-android-ios-phones-featured Samsung finished 2013 as the undisputed global smartphone leader, increasing its marketshare lead over arch-rival Apple. However Chinese handset makers such as Huawei and Lenovo gained ground on the Korean giant. Propelled by lower-cost handsets in emerging markets, global smartphone shipments hit or exceeded a billion units according to Strategy Analytics and IDC (their numbers disagree). According to the IDC data Apple maintained its number two position (Strategy Analytics says Apple is number three). Samsung had nearly one third of the global smartphone shipments market. Apple capt [...]


Samsung, Surface Tablets Gain Traffic But iPad Still 78 Percent

surface Following its immediate post-Xmas tablet traffic report, ad network Chitika has released new data showing the relative positions of the various tablet makers in North America. The iPad has lost roughly three points since a year ago, but it remains dominant. Samsung tablets and Microsoft Surface appear to be the "big gainers" on the list vs. a year ago. However Amazon Kindle is the number two tablet overall, by traffic, according to Chitika. After an initial post-Xmas lift Kindle traffic is flat year-over-year. Source: Chitika  The data were compiled from millions of North Ameri [...]


Report: Marketing Emails Opened On Mobile Devices Jumped 61% To 65% In Q4 2013

mobile-devices-screens-featured The number of marketing emails opened on mobile devices continued to climb last quarter according to email marketing provider Movable Ink. The company's US Consumer Device Preference Report for Q4 2013 claims 65 percent of marketing emails were opened on mobile devices during the last quarter of 2013, up from 61 percent during third quarter. While mobile open rates climbed, Movable Ink's research showed the number of desktop marketing email opens dropped four percentage points between the third and fourth quarters of 2013, from 39 percent to 35 percent. Pulling data exclusively from M [...]


Nielsen: All Top Brands Lost Web Users To Mobile In 2013

mobile-web-apps-featured According to data released last week by Nielsen, all the major web brands lost uniques on a year-over-year basis in 2013. The period measured was January through the end of October. The ranking of the top sites was more or less the same as we've seen in other data. However the relative loss of monthly uniques was not uniform. According to Nielsen, Ask lost the highest percentage of its monthly uniques. Next was Facebook and then YouTube. Nielsen broadly attributes the decline in "web" traffic to the rise of tablets and smartphones. However the company didn't provide a holistic vie [...]


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