ComScore's October mobile market share data don't appear to reflect the iPhone sales gains reported by Kantar Worldpanel Comtech research earlier this week. Android continues to lead the iPhone in the US market (53.6 percent to 34.3 percent) by roughly the same margin as in July. However both platforms gained share at the expense of all the others. Indeed there was a loss of share for RIM and Windows Phone. According to the Kantar data Windows Phones are seeing some success in Europe though apparently not at all in the US market. Android is increasingly synonymous with Samsung. Other [...]

Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Top News

Mobile phone owners are ambivalent about their devices. Most people say that "net net," mobile phones have been helpful, increased productivity, saved time and made them more connected to others. However there are also social costs and a dark side to the widespread adoption of mobile devices and smart devices in particular. That's according to survey data released today by the Pew Internet & American Life Project. The biggest complaints about mobile phones have to do with being distracted and unable to focus on a single task, the increased challenge of separating from work and the in [...]

Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Uncategorized

We knew that the iPhone helped make Pandora the success it has become. However not until comScore released its new multiplatform rankings yesterday did we know the full extent of Pandora's mobile success. The internet radio provider has more than 2X the users in mobile that it has on the PC. Another revelation (or perhaps confirmation) of sorts is how much traffic Twitter has from  mobile devices. Its mobile traffic is almost equal to its PC traffic. The new multiplatform view combines PC, mobile and video traffic into a ranking hierarchy that employs both panel-based measurement and be [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Top News

A dizzying array of data points about retail sales and consumer shopping have been flowing steadily since Friday. Among them are comScore's final Cyber-Weekend e-commerce sales projections. Over the the four day extended holiday weekend US e-commerce sales were about $2.86 billion. Cyber Monday online sales were just shy of the anticipated $1.5 billion -- at $1.46 billion. The largest online shopping growth over last year occurred on the US Thanksgiving holiday itself. However Cyber Monday qualified as the largest single e-commerce shopping day to date in terms of dollars spent. Cybe [...]

Related Topics: Channel: Retail | E-Commerce | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Statistics: Spend Projections | Top News

According to some new survey data released over the weekend by the Pew Internet & American Life Project, 56 percent of all mobile phone owners in the US access the internet. In addition, Pew says that 85 percent of all US adults now own a mobile phone. There are approximately 250 million US adults today. If 85 percent own a mobile phone that would make 212 million mobile phone-owning adults in the US. There are roughly 26 million teens in the US and 75 percent of them own mobile phones according to Pew. That would make an addressable mobile population of roughly 230 million (not cou [...]

Related Topics: Channel: Strategy | Features & Analysis | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

This weekend comScore reported that for the first time Black Friday online sales topped $1 billion. The expectation is that today, the awkwardly named "Cyber Monday," will see potential online sales exceeding Friday's totals, perhaps reaching $1.5 billion as Americans throw off the shackles of austerity that have limited holiday spending over the past few years. Black Friday originally was a reference to aggressively discounted in-store sales, while Cyber Monday was so named for the day when people returned to work and could shop online with a high speed connection. The reality today is [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: General | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Spend Projections | Top News

The evidence is mounting that tablets will be more important to "etailers" than PCs in the very near future. Tablet users are more affluent than traditional PC users on average and they buy more. Apple has sold more than 100 million iPads, while Amazon and Google have sold millions of their own 7-inch tablets. After the wrapping paper is all recycled this holiday season we could very well see a user population of 75 million tablets in the US. Tablets see much more actual conversion volume than smartphones, which are primarily used for research (conversions happen later "online" or in sto [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Last week the Android operating system celebrated its fifth birthday. CNET offered a breakdown of the current and very impressive Android penetration numbers: Roughly 1.3 million activations per day globally More than 500 million phones sold/shipped (CNET estimates 570 million to date) Nearly 600,000 smartphone apps Nearly 600 unique Anroid devices in the market IDC simultaneously reported last week that 75 percent of global Q3 smartphone shipments were Android devices. While this is not the same as actual market share or device sales, it spectacularly underscores the fact that An [...]

Related Topics: Channel: Strategy | Features & Analysis | Google: Android | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Top News

There are a lots of tablets in the market now and hardware-tracking firm IDC says that Android's share is gaining on Apple. However, despite the increase in "shipments" of various tablets, very few of them drive meaningful web traffic according a new study from mobile publishing platform Onswipe. Onswipe says that the iPad is responsible for a remarkable 98 percent of all tablet-based traffic to its publisher partners. All other tablets drive less than 2 percent of web traffic combined. This would be almost unbelievable if it weren't supported by other research showing similar trends. Ho [...]

Related Topics: Apple: iOS | Apple: iPad | Apple: Safari | Channel: Content Marketing | Features & Analysis | Google: Android | Google: Mobile | Google: Nexus | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Top News

Social marketing provider RadiumOne this morning released the results of a survey of US consumers about their mobile habits. There's not a great deal of new information in the survey but it reaffirms the growing importance of mobile in the consumer purchase cycle -- a basic fact that many marketers still seem not to fully appreciate. Half the survey sample were people between 18 and 34 years old. Dubbed "Generation C" (after "connected" rather than ascorbic acid) this group is highly engaged with mobile devices, with some percentage of them being "mobile first" consumers. For example, ac [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Top News

Ad network Chitika provided us with some interesting data comparing click through rates (CTRs) and query lengths on the various desktop and mobile browsers based on millions of impressions on its network. It found that Opera (PC) browser users clicked-through more often than other browser users. Opera users are generally regarded as less mainstream and more tech-savvy than other browser users (e.g., Explorer) so it's curious that Opera's CTR would be highest. Next in line after Opera but ahead of all other browsers, PC or mobile, is mobile Safari with a 1.54 percent CTR. Chitika told me [...]

Related Topics: Apple: iPhone | Apple: Safari | Channel: Content Marketing | Google: Android | Google: Mobile | Microsoft: Internet Explorer | Microsoft: Mobile | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

It's getting very boring to write about the US smartphone market, which is a two horse race. Notwithstanding all the investment, splash and marketing surrounding Windows Phones US consumers aren't buying it/them. And RIM has effectively "gone dark." Metrics firm comScore reported that in September Android grew its dominant market share to 52.5 percent. Powered by the iPhone 5, Apple grew more on a percentage basis (1.9 percent) to achieve a market share of 34.3 percent. The largest handset maker in the US remains Samsung, followed by LG. Apple is a close third with a 17.5 percent sha [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Microsoft: Mobile | Microsoft: Windows | Statistics: Market Share | Statistics: Mobile Marketing

Today during its Q3 earnings call earlier today Marchex announced that it would be separating its calls and its domains business into two publicly traded companies: Marchex announced earlier today that its board of directors has authorized management to pursue the separation of its business into two distinct, publicly traded entities. Upon closing of the proposed tax-free spin-off transaction, Marchex’s existing shareholders would hold interests in: Marchex, a pure-play mobile advertising company focused on calls; and Archeo, Inc. (“Archeo”), a premium domain and advertising marketplace [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing

Many times after I’ve spoken on mobile search or mobile marketing, I’m approached by someone in B2B who is wondering if mobile search is just a B2C phenomenon, or if it’s something that B2B organizations can benefit from as well. My answer, always, is: yes, mobile search and mobile marketing are just as relevant to B2B marketers, if not more so. This is not intuitive, as mobile search is associated more with a need-it-now or local mindset, as Jon Miller explained a few years ago on Search Engine Land. However, when you consider the evidence, you might agree that mobile search a [...]

Related Topics: Channel: Email Marketing | Email Marketing | Mobile Marketing | Mobile Marketing Column | Search Marketing | Statistics: Mobile Marketing

There are almost 2X more Android handsets in the market than the iPhone. However the iPhone (and iOS devices) generate higher eCPMs and almost twice the ad revenue of Google-powered devices. This comes from Opera, which owns mobile ad network/mediator AdMarvel and released the data as part of its Q3 State of the Mobile Web report. Opera saw eCPMs of $1.48 in Q3 on the iPhone compared to an average of just $0.88 from Android devices. Across iOS devices the eCPM average was $1.64, because of a massive $4.42 eCPM from the iPad. Most of the ad revenue in the Opera/AdMarvel network (7 [...]

Related Topics: Apple: iOS | Apple: iPad | Channel: Mobile Marketing | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

A new survey from online shopping portal PriceGrabber argues that mobile devices will play a major role in holiday shopping this year. So for all those marketers and retailers still without a mobile strategy: you were warned. The PriceGrabber data come from a US online survey conducted during two weeks in September. The survey had 2,469 responses. The survey found that 31 percent of consumers "already have shopping-related apps on their smartphone," with 82 percent of those people planning to use them to save money over the holidays. Roughly a third of survey respondents said "they plan to [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Top News

A new survey of small business (SMB) members of the local directory and lead-gen site Merchant Circle (owned by Reply.com) finds that a majority are using social media to promote themselves. Yet only small minorities are doing anything else; and most survey respondents resist paying for advertising or other marketing services. The online survey ran during the final two weeks of September and had just over 3,400 responses. There were a range of industries represented among the respondents. Much of the focus and PR push is around SMB confidence, hiring outlook and the question of whether r [...]

Related Topics: Channel: Strategy | Features & Analysis | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Social Media | Top News

Samsung has sold many millions of units of its flagship Galaxy S3 Android smartphone around the world -- well over 20 million (perhaps over 30 million now). However, according to Chitika, in a little under three weeks since the iPhone 5 has been out the Apple device has passed it in terms mobile traffic share in the US market. Comparing mobile web traffic from the two devices on its network between October 3 and October 9 Chitika found that the iPhone 5 (not all iPhones) was driving more than half (56%). This speaks to the very high demand and sales for the iPhone 5 and the heavy web c [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics: Mobile Marketing | Statistics: Popularity & Usage

A new study on mobile browser speed offers mixed results when comparing iOS and Android devices, and shows that it's not just the device/platform that you're using, but also the cellular network that you're on that matters. Strangeloop Networks has just published its 2012 State of Mobile Ecommerce Performance report, which looks at how fast the top 200 e-commerce websites load on mobile web browsers. It's a companion report to the desktop browser speedy study that Strangeloop issued last week. For this study, Strangeloop measured 200 e-commerce sites over 3G and LTE networks in July and [...]

Related Topics: Apple: iOS | Apple: Safari | Channel: Content Marketing | Features & Analysis | Google: Android | Google: Chrome | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Web Browsers | Top News

Shareaholic presents some new mobile stats that show mobile traffic has climbed to more than 16 percent of overall web traffic. The data are drawn from its network of 200,000 publishers. The company added that mobile web traffic has increased 27 percent this year. Source: Shareaholic By comparison StatCounter puts mobile at just under 11 percent of overall web traffic in the US. Source: StatCounter, September 2012 Shareaholic also reported that mobile users "have a 9.56 percent higher bounce rate than desktop visitors." This is no surprise; the surprise is that the number i [...]

Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Top News