Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote branded content through native ads across mobile devices. Sharethrough uses proprietary technology called Real Time Templating (RTT) that enables the platform to identify the style elements of any webpage and match the look of each individual ad to that environment. RTT also adapts to any future style updates publishers make to their templates so ads stay consistent with the new elements. Below are examples of how Sharethough mobile ads appear across d [...]

Related Topics: Channel: Display Advertising | Content Marketing | Display Advertising | Internet Marketing Industry: Stats | Mobile Marketing | Social Media Marketing: Advertising | Statistics: Online Advertising | Top News

With today's announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released new data highlighting CTRs of display ads based on viewability metrics. According to their findings, users are up to 21 times more likely to click on a viewable ad. The viewability metric measures the percentage of an ad that is viewable on screen and the length of time the ad is displayed. To meet the IAB's standard for viewable impressions, at least, 50 percent of the ad must be viewable on screen for one second or longer. After comparing [...]

Related Topics: Channel: Analytics | Google: Display Advertising | Marketing Tools: Analytics | Statistics: Online Advertising | Top News

In a poll commissioned by the Digital Advertising Alliance (DAA), 92 percent of 1,000 Americans surveyed agreed that free news, weather, email, blogs and video content was either somewhat or extremely important to the overall value of the Internet. Less than 10 percent of the people polled would prefer an ad-free Internet where users paid to access  blogs, entertainment sites, videos and social media sites, while 75 percent surveyed said they prefer the existing Internet model where most content is free, but includes ads. Conducted earlier this month, the poll measured attitudes reg [...]

Related Topics: Channel: Strategy | Features & Analysis | Internet Marketing Industry: Stats | Statistics: Online Advertising | Statistics: Online Behavior | Top News

With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the IAB’s annual Internet Advertising Revenue Report conducted by PwC. Released today, the report shows a 15% rise to $31.6 billion in U.S. digital advertising revenues in 2012, with Q4 revenues topping $10 billion for the first time. Coming in at $10.31 billion, Q4 ad revenues increased 14.9% from the prior year and were up 11.6% from Q3, outperforming the overall media market. Nielsen Company and Kantar both estimated that total media revenues grew just 3% in [...]

Related Topics: Channel: Display Advertising | Display Advertising | Features & Analysis | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Spend Projections | Top News

Video technology company Unruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video advertising trends. According to their findings, the Entertainment sector won 28.7 percent of total shares for social videos, followed by the FMCG/CPG, Tech and Automotive sectors. The two entertainment video campaigns that drove the most shares were a set of two trailers for the movie Fast & Furious 6, which generated a combined 4,090,803 shares and Fox's ad for the 'Homer Shake' episode of the The Simpsons which garnered 568, [...]

Related Topics: Branding | Channel: Video | Marketing Tools: Analytics | Marketing Tools: Social Media | Social Media Marketing: Advertising | Statistics: Online Advertising | Statistics: Social Media | Top News | Video

It's no secret digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow. The U.S. Digital Video Benchmark 2012 Review from Adobe looks at digital video trends and ways publishers and advertisers can make the most of their video content and campaigns. Adobe's Digital Index team looked at 19.6 billion video starts on media websites and 10 billion ads served by Adobe media customers as well as 450 million Facebook posts. Mobile Video Takes Hold Video consumption continued to grow on PCs last year, but 2012 was the year that video on mobile devices ga [...]

Related Topics: Channel: Video | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Social Media | Twitter | Video

Google's switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the retail paid search landscape last year, and the offering continues to evolve as the official release of PLAs on smartphones was announced last month. PLAs are not only a new ad format but also a new marketplace, with auctions running independently of traditional text ads although they're often being served alongside them on search result pages. Now that the new market has had time to mature, we can take the opportunity to step back and review what we have lea [...]

Related Topics: Channel: Search Marketing | Google: Search | How To | Marketing Metrics | Search Marketing | Statistics: Online Advertising

According to new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to $11 billion in 2017, an $18.6 compound growth rate (CAGR). While BIA/Kelsey expects mobile local ad revenue to experience an astounding 49. 3 percent growth rate during the next four years, locally targeted social ad revenues are expected to grow as well, generating $3.6 billion by 2017, an increase of 26.4 percent from $1.1 billion earned in 2012. The analyst firm attributes this growth to more local penetration by both brands and SMBs as so [...]

Related Topics: Channel: Strategy | Mobile Marketing | Social Media Marketing: Advertising | Statistics: General | Statistics: Online Advertising | Statistics: Social Media | Statistics: Spend Projections

TripAdvisor ushered in a big change to their display ad placement platform last week that could have repercussions well beyond the travel industry.  In a proactive response to ad industry initiatives to move from a "served" to a "viewable" impression metric, the company announced last week that it launched "Delayed Ad Call". Advertisers will be charged for an impression only when a user scrolls to the area of the page where the ad is shown. TripAdvisor's VP Global Display Sales, Martin Verdon-Roe told Nick Vivion at Tnooz.com It means that not only are our ads more trustworthy but the [...]

Related Topics: Channel: Display Advertising | Display Advertising | Internet Marketing Industry: Stats | Statistics: Online Advertising | Statistics: Online Behavior | Top News

Local media analyst firm BIA/Kelsey forecasts U.S. mobile local advertising revenue will grow from $1.2 billion in 2012 to $9.1 billion in 2017, experiencing a compound annual growth rate (CAGR) of 49.3 percent. "Though inventory growth currently outpaces advertiser demand, we believe the latter will begin to accelerate," said Michael Boland, senior analyst and director of content at BIA/Kelsey. The outcome of such acceleration will be increased over all mobile ad spending along with increased mobile ad rates, including CPMs and CPCs. Defined as advertising that is targeted based on a us [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Spend Projections

DG MediaMind released the 2012 Global Benchmarks Report, an analysis of more than 600 billion display ad impressions in 2012 from standard banners, rich media and video. The study showed that engagement improved with the inclusion of rich media and interactive video elements in ads. Globally in-stream video ads grew, and video ads met the threshold to be included in the benchmarks for 23 countries versus just 16 previously. Here is a breakdown of CTR in North America by ad type: 0.10% Standard Banner 0.14% Rich Media 0.16% Expandable Banners 0.85% In-Stream Video 1.92% Intera [...]

Related Topics: Channel: Display Advertising | Display Advertising | Statistics: Online Advertising

We all know the day of multi-device and cross-screen usage is here. The challenge for marketers is to understand how to communicate effectively with consumers as they engage with multiple devices simultaneously and sequentially throughout the day. A new study commissioned by Microsoft, titled Cross-Screen Engagement, aims to help marketers learn how users are engaging with multiple screens and to find opportunities to reach consumers "in their moment". In the two-phase study, Flamingo Research and Ipsos OTX interviewed consumers in five markets—Australia, Brazil, Canada, the UK and t [...]

Related Topics: Branding | Channel: Display Advertising | Display Advertising | Features & Analysis | Internet Marketing Industry: Stats | Microsoft | Mobile Marketing | Search Marketing | Social Media Marketing | Statistics | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Popularity & Usage | Top News

Today, Twitter released some initial findings of the Nielsen Brand Effect for Twitter's survey program that launched last fall to help advertisers measure the impact of their Twitter campaigns. The program is graduating from beta, and brand surveys will be "widely available" to advertisers in the United States, the United Kingdom and Japan. The findings of the beta studies include: Promoted Tweet exposure drove 22% increase in message association Brand favorability saw a 10% lift when users saw a Promoted Tweet campaign 2-3 times versus once. Users who engaged with a Promoted Tweet [...]

Related Topics: Channel: Strategy | Social Media Marketing | Social Media Marketing: Advertising | Statistics: Online Advertising | Statistics: Social Media | Top News | Twitter | Twitter: Advertising | Twitter: Statistics

E-commerce in the US was worth something approaching $300 billion (comScore says $289 billion) in 2012. Offline commerce (goods + services) was worth at least $7 trillion according to US government figures. Local commerce is thus roughly 25x the value of e-commerce. Activity in local stores generates much more revenue for brands and national marketers than online conversions. You would think then that national marketers would be working hard to tie their brand campaigns to offline stores and sales efforts. If you did, you would be wrong. Most national marketers emerge as inept regardi [...]

Related Topics: Channel: Strategy | Features & Analysis | Statistics: Mobile Marketing | Statistics: Online Advertising

Cost-Per-Clicks (CPC) fell across the board month-over-month, as is typical for February, resulting in a 5% lower CPC for Google and 3% lower for Yahoo!-Bing, compared to January. Year-over-year (YoY), retail CPCs are stronger on Google, partially due to rising CPCs on Product Listing Ads (PLAs), ending at a 5% YoY gain for Google and a slight 1% loss for Bing. February 2013 CPC Update, US Search MoM Change YoY Change Google Retail -3% 7% Finance -10% 2% Overall -5% 5% Yahoo!-Bing Retail [...]

Related Topics: Channel: Search Marketing | Google: Search | Marketing Metrics | Search Marketing | Statistics: Online Advertising

This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on the US market, but we'll also take a regular look at international markets, as well as providing additional insights into segments that appear to be significant short-term trend drivers. Google’s CPC drop has finally bottomed out in January, our analysis finds, supported in part by increasing CPCs and click share on tablet devices.   January 2013 CPC Update, US Search MoM Change YoY Change Google Retail [...]

Related Topics: Channel: Search Marketing | Google: Search | Marketing Metrics | Microsoft: Bing | Search Marketing | Statistics: Online Advertising

As we enter 2013, the growth of online advertising continues at a healthy pace. In October 2012, the Interactive Advertising Bureau (IAB) released a report showing record-breaking, $17 billion online advertising revenues in the first half of 2012 – a 14% increase over the same period in 2011. With this growth also comes a greater need for strategy. As TV advertisers are well aware, an advertisement’s time slot can have a dramatic impact in terms of how a consumer reacts to that ad. For marketers or advertisers running campaigns online, it can also be extremely useful to know the optimal [...]

Related Topics: Analytics | Analytics & Marketing Column | Channel: Analytics | Statistics: Online Advertising

Internet Advertising revenues in the US continue their upward trajectory, climbing to a record quarterly high of $9.3 billion in the July to September period, the Interactive Advertising Bureau (IAB) found in its latest report. That's 18% higher than the same period in 2011 and a 6% increase from Q2 of this year. IAB execs said it was a testament to digital marketing's interactive capabilities that it's been able to provide value, and draw increased investment, despite shaky economic times. “Clearly, digital advertising is continuing its positive trajectory with incredible momentum as [...]

Related Topics: Channel: Strategy | Statistics: Online Advertising | Top News

A new survey of small business (SMB) members of the local directory and lead-gen site Merchant Circle (owned by Reply.com) finds that a majority are using social media to promote themselves. Yet only small minorities are doing anything else; and most survey respondents resist paying for advertising or other marketing services. The online survey ran during the final two weeks of September and had just over 3,400 responses. There were a range of industries represented among the respondents. Much of the focus and PR push is around SMB confidence, hiring outlook and the question of whether r [...]

Related Topics: Channel: Strategy | Features & Analysis | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Social Media | Top News

Mobile advertising grew 95% from the first half of 2011 to the same period in 2012, though the sector still only represented $1.2 billion in revenues, according to the Interactive Advertising Bureau and Pricewaterhouse Coopers, which jointly release revenue figures for the industry every quarter. The industry as a whole grew to an all-time high of $17 billion in revenues in the first half, a 14% increase year-over-year. Another sector making big strides in the first half of 2012 is digital video, which is a component of display advertising. Digital video grew 18% year-over-year to a litt [...]

Related Topics: Channel: Strategy | Statistics: General | Statistics: Market Share | Statistics: Online Advertising | Top News