At a time when jobs are top of mind in the national consciousness, the Interactive Advertising Bureau (IAB) has released a study showing that the ad-supported Internet is responsible for 5.1 million jobs in the U.S. and contributed $530 billion to the economy in 2011. The report was funded by the IAB, along with members Google, 24/7 Media Inc. and ValueClick, and headed up by researchers at the Harvard University Business School. The research followed the same methodology as a study conducted in 2007 that found the ad-supported internet directly employing 1.015 million people. The 5.1 milli [...]

Related Topics: Channel: Strategy | Internet Marketing Industry: Stats | Statistics: Online Advertising | Statistics: Spend Projections

 Google and Facebook are by far the dominant players in the display ad space, together expected to command 30% of the overall market in 2012. And their substantial lead is set to become even greater, according to an eMarketer report that predicts the two will sell 37% of all display ads by the end of 2014. Among the two, Google comes in slightly ahead with 15.4% of the market this year ($2.31 billion), compared to Facebook's 14.4% ($2.16 billion). Yahoo, which once dominated the display ad market, is on the decline with 9.3% of the market ($1.39 billion). Google and Facebook have been l [...]

Related Topics: Channel: Display Advertising | Display Advertising | Statistics: Market Share | Statistics: Online Advertising | Statistics: Spend Projections | Top News

We're living in a multiscreen world. Like arboreal monkeys in the rain forest, swinging from tree to tree, consumers now move between various screens throughout the day. They start on smartphones, advance to the PC and perhaps finish tasks on tablets. They watch TV and search on what they're seeing. They go back to their smartphones the next day and the process continues. It's a world that's increasingly complex for marketers to follow. And the PC promise of clear attribution almost totally breaks down in this new multiscreen environment. Google and IPSOS are the latest to try and get [...]

Related Topics: Channel: Mobile Marketing | Google: Mobile | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Popularity & Usage | Top News

President Barack Obama has long gotten credit for being particularly online-savvy in his communications and fundraising efforts, and we've seen plenty of evidence of this in his race for re-election. But now, at least when it comes to online display advertising, the gap between Obama and his Republican rival, Mitt Romney, has narrowed, according to a new report from comScore. In July, the Obama campaign pulled back its online advertising, running only 921 million ads during the month, while Romney doubled its previous months's numbers by running 350 million impressions. While Obama's online [...]

Related Topics: Channel: Strategy | Statistics: Online Advertising

Just as many are beginning to bulk up their wardrobes for fall and back-to-school, a new study shows the surprising, and growing, influence of mobile and video for apparel purchases. The research, put together by Compete on behalf of Google, found that more than 1 in 5 apparel consumers use their tablets or mobile devices daily for shopping, and 4 in 10 visited a store or retailer website as a result of watching apparel videos. [caption id="attachment_18931" align="aligncenter" width="591" caption="Percentage of people who used devices every day for shopping."][/caption] The study was ba [...]

Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Social Media

An Achilles heel of pay-per-click internet advertising is the risk that someone will click on an ad they're not the least bit interested in. To the extent that unqualified clicks are limited to a few over-caffeinated users who click wildly, this isn't really a big concern -- especially to advertisers accustomed to the targeting constraints of traditional media. Yet click fraud, usually called invalid clicks by advertising platforms, has been a real concern over the years. Click fraud comes in many forms. Paid to read schemes target ads which compensate the hosting site with a percenta [...]

Related Topics: Channel: Industry | Facebook Marketing Column | Facebook: Advertising | Facebook: Marketing | Facebook: Pages | Facebook: Statistics | Statistics: Online Advertising

[caption id="attachment_17312" align="alignright" width="240" caption="Alex Kozloff, Senior Mobile Manager of IAB UK"][/caption] Consumers respond better to tablet ads that are interactive, but, so far, marketers are letting them down. That's the conclusion of a new study released by the Internet Advertising Bureau UK, and conducted by Ipsos in partnership with Renault and their agency, Publicis. “There is a clear expectation from consumers for tablet advertising to match the high quality of the overall tablet experience," said the IAB UK’s senior mobile manager, Alex Kozloff. "It i [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Advertising | Top News

June was another record-setting month in the video ad space, with five separate companies passing the billion-ads-delivered mark and more than 11 billion video ad streams shown overall. The numbers come from comScore's June 2012 Video Metrix service. Google/YouTube led the way with 1.41 billion video ads shown during the month, but that only totaled 147 million ad minutes. BrightRoll Video Network was second with 1.39 billion video ads shown in June, but tops in ad minutes at 805 million. BrightRoll's ads also reached almost 36 percent of the U.S. online population, compared to about 25 [...]

Related Topics: Channel: Video | Google: YouTube | Statistics: Online Advertising | Video

The first quarter of 2012 was a very good one for the interactive advertising industry -- the best first quarter on record, in fact, according to the latest Interactive Advertising Bureau (IAB) figures. Those surveyed by the IAB and Pricewaterhouse Coopers said they brought in $8.4 billion, 15% more than recorded in the year-ago period. President and CEO Randall Rothenberg attributed the increase to marketers' continued movement of their money online, to follow digital consumers on their computers, tablets or smartphones. The first quarter revenue wasn't down as dramatically from the fou [...]

Related Topics: Channel: Strategy | Statistics: Online Advertising | Statistics: Spend Projections

Americans watched a record 9.5 billion video ads during April, according to the latest report from comScore's Video Metrix service. Video ads, comScore says, represented about one of every five videos watched online last month. Leading the way in video ads was Hulu, which delivered about 1.6 billion of those ads, or almost 17 percent of all video ads shown online during the month. That's despite Hulu having a much smaller reach (about 11 percent) of the U.S. population than Google, the No. 2 video ad deliverer whose ads reached about 24 percent of the population. Hulu just shows more [...]

Related Topics: Channel: Video | Google: YouTube | Statistics: Market Share | Statistics: Online Advertising | Statistics: Popularity & Usage | Top News | Video

Social media ad spending is expected to double in the U.S. between now and 2016, according to a new forecast from BIA/Kelsey. The data are from BIA/Kelsey's U.S. Local Media Forecast, which sees a compound annual growth rate of 21 percent in social media advertising. The forecast estimates social media ad spend at $4.8 billion in 2012 and doubling to $9.8 billion by 2016. (That's slightly more than double, to be precise.) BIA/Kelsey estimates that about one-third of that ad spend will be from local advertisers, with their ad spending in the U.S to grow from $1.2 billion this year to $3.1 [...]

Related Topics: Channel: Display Advertising | Display Advertising | Social Media Marketing | Social Media Marketing: Advertising | Statistics: Online Advertising | Statistics: Spend Projections

A new study by Chitika finds that, among users of Internet Explorer (IE), people with the most updated browser version (IE 10) were most likely to click on ads. The findings seem to jibe somewhat with the idea the less-sophisticated users are more likely to click, in that the savviest users are more likely to be using alternative browsers like Firefox or Chrome. But keeping a web browser updated is a sign of a more sophisticated user. There's the possibility, however, that many users of the latest version of IE have just bought new computers lately -- new Windows machines ship with the late [...]

Related Topics: Channel: Strategy | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Web Browsers

For many years many publishers and researchers have been fighting a battle against the "tyranny of the click." They've been trying to argue that clicks are a poor metric to rely upon in assessing digital ad campaign performance. Digital measurement firm comScore has been a vocal advocate of developing an alternative set of metrics -- especially when it comes to display and rich media advertising. Another study supporting that argument, from comScore and Pretarget, argues that "ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for [...]

Related Topics: Channel: Display Advertising | Display Advertising | Google: Business Issues | Google: Display Advertising | Statistics: Online Advertising

Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010, marking a return to pre-recession rates of growth. The Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC) today released revenue numbers for the full year of 2011, which also included the best-ever $9 billion quarter in Q4. For the first time, spending on Internet advertising has surpassed that on cable television, with both national and local revenues accounted for. And cable television is one of the only categories showing positive grow [...]

Related Topics: Channel: Video | Display Advertising | Search Marketing | Statistics: Email Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Online Advertising | Top News | Video

Facebook's average CPM rates globally have increased by 41% since the first quarter of 2011, and 15% since the fourth quarter of last year. Meanwhile, CPCs have risen 23% in the top 5 markets versus Q4. That's according to new global research released by social media agency TBG Digital for the first quarter. In the U.S., average CPM has increased by 11% in the first quarter, as compared to the fourth of 2011, while, in the UK, average CPMs rose 13% during the same period. When it comes to CPCs, the largest growth (35%) was in France, but the U.S. wasn't far behind with a 20% increase. Wh [...]

Related Topics: Channel: Industry | Facebook: Advertising | Facebook: Marketing | Facebook: Pages | Statistics: Online Advertising | Statistics: Social Media

Not only are an average of 31% of display ads never even seen, but there's little to no correlation between the CPMs sites are charging and the value they're delivering to the advertisers -- where value is defined as ads being viewed and delivered to the primary demographic target. That's the conclusion of the full study comScore released today, which looked at 1.8 billion impressions in 18 campaigns run by advertisers including Allstate, Chrysler, Discover, E-Trade, Ford, General Mills, Kellogg’s, Kimberly Clark, Kraft, and Sprint. The vCE Charter Study was conducted by comScore in Decem [...]

Related Topics: Channel: Display Advertising | Display Advertising | Statistics: Online Advertising

Facebook remains the U.S. display advertising revenue leader, but Google could take over the top spot as early as next year. That's according to new eMarketer projections out today -- projections that suggest Google's effort to expand its revenue base beyond search ads is working. According to eMarketer, Facebook made $1.73 billion in display revenue in 2011, slightly ahead of Google's $1.71 billion. On a percentage basis, those two figures represent 14 percent and 13.8 percent, respectively, of overall display ad revenues. eMarketer expects Facebook to expand its lead slightly in 2012, [...]

Related Topics: Channel: Display Advertising | Display Advertising | Facebook: Advertising | Google: Display Advertising | Social Media Marketing: Advertising | Statistics: Online Advertising | Top News

Online news sites are struggling to get advertisers to move from their traditional platforms to online outlets. One of the effects of that, according to a new report from Pew's Project for Excellence in Journalism, is that more than one in five ads on news websites are house ads. The implications are obvious to an industry that's struggling with declining offline subscriptions and interest: News organizations need their advertisers to shift online just as viewers/readers have been doing in recent years. Pew studied 22 U.S. news organizations last summer and analyzed almost 5,400 ads acr [...]

Related Topics: Channel: Display Advertising | Display Advertising | Statistics: Online Advertising | Top News | Yahoo: News

Defying the difficulties plaguing the economy as a whole, interactive advertising in the US is set to grow well above 20% this year, nearing $40 billion in revenues, according to the latest eMarketer estimates. And if eMarketer is correct, double-digit growth will continue for at least the next couple of years before slowing slightly. The research company believes U.S. online ad spend will reach $53 billion in 2014 and $62 billion in 2016. Total ad spending on all media is expected to grow 6.7% this year to $169.5 billion, with national election campaigns and the growth in mobile spendin [...]

Related Topics: Channel: Strategy | Statistics: Online Advertising | Statistics: Spend Projections

You knew some of your display ad impressions were wasted, but not exactly how many. Now the first Comscore study of its kind has quantified what percentage of online display ads aren't even seen by users -- an average of 31% and, on some sites, as many as 91%. Sometimes those ads are below the fold, so users never even scroll down far enough to see the ad. In other situations, ads are high on the page, but people scroll past them before they've had a chance to load. The study also looked at ads that were delivered outside the intended geographic area. An average of 4% of impressions went [...]

Related Topics: Channel: Display Advertising | Display Advertising | Statistics: Online Advertising