Pirate Sites Earn $227 Million In Ad Revenue Per Year With Some Funded By Major Brands [Report]

piracy-600 The Digital Citizens Alliance claims pirate sites earn $227 million in advertising revenue per year, with ads from major brands like Amazon, McDonalds, American Express and Ford showing up on 30 percent of the largest sites. Yesterday, TorrentFreak covered the Digital Citizens Alliance report Good Money Gone Bad: Digital Thieves and the Hijacking of the Online Ad Business which evaluated ad revenue for 596 websites that had received more than 25 takedown requests through Google during the third quarter of 2013. The report organized pirate sites into four categories - BitTorrent and oth [...]


Online Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [Nielsen]

nielsen-logo-300px Nielsen's latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more than 32 percent in the first three quarters of 2013. That makes online display advertising the fastest growing advertising media. That said, it remains the smallest with just 4.5 percent market share. TV advertising remains the number one channel, by far. TV ad spend actually increased 4.3 percent through Q3 to hold 57.6 percent share. Nielsen notes that even in Europe, which has seen advertisers spending less overall for several quarters, TV ad spend was [...]


Are Prospective Car Buyers Your Digital Goldmine? New IAB Study Points To Broader Appeal Beyond Dealers

rasperreh_flickr_bullseye Young, ethnically diverse, high earners who are more digitally savvy and responsive to online advertising than the general population? Sounds like a digital marketer's dream audience target. New research from the IAB and Prosper Insight on Auto Intenders -- adults ages 18+ who are planning to buy or lease a car or truck within the next 6 months -- is clearly aimed at auto manufacturers and dealers, yet this consumer segment could have broader appeal to a range of consumer marketers. For example, nearly all auto intenders (96 percent) research products online before purchasing, and they a [...]


Old Guard Industries Now Driving Growth In B2B Online Advertising

For the first time, established industries such as financial services and manufacturing are fueling the growth in real-time bidding in the B2B sector. While software and technology companies have been on the leading edge of adopting new marketing and advertising technologies, the financial services and manufacturing industries caught up last year. That's according to new research from DemandBase, an automation and targeting platform for B2B companies, that looked at activity from B2B marketers in over 20 verticals using the platform in 2013. [caption id="attachment_70039" align="alignrig [...]


Holiday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still Dominates

holiday-retailer2-600 More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse data for the 2013 holiday season, an update of its post-Cyber Monday report that showed record sales in the US. This final analysis looks at e-commerce performance between November 1st through December 31st, highlighting Black Friday, Cyber Monday and online's last-minute rush period between December 12 through 18. Overall, holiday online orders are estimated to be up 12 percent over 2012, compared to just three to four percent growth estimated for total US [...]


IAB: At $10.7 Billion, Another Record Breaking Quarter For U.S. Digital Ad Revenues In Q3 2013

weather-rain-money-featured According to IAB's top line report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of 2013 to hit $10.69 billion. The Q3 revenues represent an increase of 4.2 percent from Q2 2013, which came in at $10.26 billion. After clearing roughly $20 billion in the first half of 2013, the Q3 numbers put digital ad spending in the U.S. on track to top $40 billion. In 2012, internet ad spending hit $36.6 billion, an increase of 15 percent over 2011. “Once again, interactive marketing is seeing remarkable gains,” said David Silverman, a partn [...]


Facebook Now Number 2 In US Digital Ad Sales, Thanks To Mobile [eMarketer]

facebook In Facebook's third quarter earnings report this year, the company shared that mobile delivered 49 percent of all ad revenues for the quarter -- up from 41 percent in Q2. eMarketer today released its latest report on US digital ad revenue share by company. Due in large part to mobile revenues, Facebook has overtaken Microsoft and Yahoo to claim the number to spot, with 7.4 percent share of net US digital ad dollars in 2013. Emarketer's earlier forecast showed Facebook continuing to lag slightly behind Yahoo through this year, however Facebook's mobile ad business has helped it surge ahea [...]


Rosy Outlook For Digital Publishers: Q3 Ad Revenues Climb 18 Percent In The UK

association of online publishers UK Spurred in part by the rise of digital video advertising, online publishers are seeing the highest rates of growth since early 2010 in the UK. Digital advertising revenues rose 18 percent year-over-year in the third quarter of 2013. That's according to a new report from consulting firm Deloitte and the UK's Association of Online Publishers (AOP). The large majority -- 85 percent -- of publishers surveyed in the AOP Digital Publishers Revenue Index Report said they had positive digital advertising growth in Q3 of this year. Half of newspaper publishers reported digital ad growth exceeding 3 [...]


Kraft Crushes All Other CPG Brands In Paid Search [Study]

kraft logo In a ranking of the top 50 consumer packaged goods (CPG) advertisers in paid search by ad impressions, Kraft Foods Group overwhelmed the field with more than 20 percent of total CPG ad impressions on Google AdWords with its sites KraftRecipes.com and KraftBrands.com. With Kraft sites as the bellwether, the list of top 10 CPG advertisers in paid search was dominated by sites offering recipes and meal planning ideas. In all, Kraft Foods Group racked up more than 462 million impressions during the study period between August 2012 and July 2103. The study also found that within particul [...]


How Viral Is Ron Burgundy: The Top 20 Most Shared Anchorman Videos

ron-burgundy-featured Ron Burgundy is showing up everywhere in anticipation of Anchorman 2's December 18 release. Last weekend, Will Ferrell's Anchorman 2 character visited the news desk of a local newscast in Bismarck, North Dakota, and on Monday night he made an appearance in Winnipeg to cover Roar of the Rings, Canada's biggest curling event of the season. After declaring Winnipeg, "The Paris of Canada," Burgundy showed up in an ESPN video on Monday, interviewing Peyton Manning to promote his and Anchorman 2 cohort Champ Kind's appearance this Thursday night on SportsCenter. Adweek claims Anchorman 2 promo [...]


Report: Top 3 Video Ads Of 2013 Earned Nearly 50 Times More Shares Than Top Ads Of 2006

Video click According to video marketing firm Unruly, the top three video ads of 2006 earned a combined 244,395 shares. This year, the company says Dove's "Real Beauty Sketches," GEICO's "Hump Day," and Evian's "Baby and Me" video ads have generated a total of 11.6 million shares, representing 47.5 times more shares than the top three ads in 2006. "We've been tracking the most shared videos at Unruly - UGC and branded - since we launched the Unruly Viral Video Chart back in 2006," said the company's COO Sarah Wood, "Over that time, we've seen an explosion in both the number of videos brands are making [...]


Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report]

santa-online-shopping-featured This holiday season, the retail sector is on track to rake in $61.8 billion in ecommerce sales, a 15 percent increase over 2012, according to eMarketer's latest estimates. Sales in November and December will account for 23.5 percent of all US retail ecommerce sales this year, on par with last year's share. Overall, retail ecommerce sales are expected to hit $262.2 billion for the year, an increase of 16.4 percent from 2012. Digital ad spend in the retail vertical is projected to increase 15.7 percent over 2012 to $9.5 billion in 2013. Growth is expected to slow in the coming years as [...]


The Year Of Beauty Sketches & Camels: Unruly Releases Top 20 Most Shared Ads Of 2013

gone-viral-featured Video marketing company Unruly has already released its top 20 most shared ads for 2013. Based on the number of Facebook, Twitter and blogosphere shares, Unruly says the most viral ad this year was the Dove Beauty Sketches ad with 4.24 million shares since its release in April. According to Unruly, not only is the Dove Beauty Sketches ad the most shared ad for 2013, it is the most viewed video ad of all time. [youtube width="560" height="315"]http://www.youtube.com/watch?v=XpaOjMXyJGk#t=10[/youtube] Following the Dove ad, Geico's Hump Day ad ranked second with 4.03 million shares and Evia [...]


Report: Ask.com Beats Google, Bing & Yahoo When Measuring Online Ad CTRs

Chitika logo Nov 2013 After analyzing ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest online ad CTR when compared to Ask.com, Bing and Yahoo. Chitika used a sample of tens of millions of online ad impressions between October 1 and October 10 to evaluate online ad click-through rates by referring domains. According to the report, Google's online ad CTR amounted to only 17 percent of Ask.com's CTR when it came to referring domains. Yahoo and Bing also followed Ask.com, averaging 28 percent each. "We observed Ask.com referred visitors [...]


Tubemogul Partners With Resonate To Offer Motivations-Based Video Ad Targeting

Tubemogul video advertising Resonate targeting Tubemogul, the programmatic video advertising platform, has partnered with Resonate to offer "values and motivations-based" targeting for branding, issue and political marketers. Resonate provides insights into users' values, beliefs, attitudes and voting behaviors in addition to brand connections and product preferences. The company claims to collect anonymous browsing behavioral data streams for 90 percent of U.S. web users and conduct over 200 thousand online interviews with users annually. The goal is to improve completion rates among target audiences. According to the companies, 15- [...]


New Research: The Retargeting Barometer, 3rd Edition

paying for retargeting_chango The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use of retargeting. Published by Chango, and this time in partnership with Digiday, the study attracted 300 respondents, including brand marketers from a broad set of industries and from media agencies. The full report can be downloaded here. Key Highlights The key highlights from the 3rd edition of the Retargeting Barometer are: Retargeting is becoming more and more standard for sure, yet there are surprising gaps in its use and how it is measured. R [...]


Despite Being A Smaller Percentage, The Younger End Of The Key TV Demo Is Easier To Reach Online [Nielsen]

target-audience-featured Reaching precisely the right audience is the holy grail of advertising -- both online and off. A new Nielsen study finds that precision targeting online is working, sort of, and that those targeting younger consumers are apt to find the most success. Advertisers targeting consumers ages 18 to 49 (51 percent of the US online population) stand a very good chance of reaching their key consumers online. Just over three quarters (76 percent) of online campaigns targeting this standard TV demo connect with their intended audience. Where it gets interesting is in the finer targeting efforts. Th [...]


Nielsen: Search Ads Gain Trust, But Traditional Ads Still Outrank Digital In Consumer Trust

Nielsen A new look at consumer trust in advertising from ratings agency Nielsen finds that, despite gains, consumers still put more trust in traditional paid advertising than digital ad formats. The Global Survey of Trust in Advertising compares consumer opinions in 2013 to those of 2007. With the exception of ads in newspapers, all ad formats saw increases in consumer trust from 2007. Trust in ads shown in search engine results rose 14 percent from 2007, up from 34 percent to 48 percent. Likewise 48 percent of consumers said they trust online video ads and ads on social networks -- neither ad t [...]


Report: One Quarter Of Tablet Video Views Happen In Primetime, CTR On Pre-Roll Ads Higher On Mobile Devices

video-content-money-featured Tubemogul, the programmatic video ad buying platform, issued its latest quarterly report on mobile video viewing habits and found tablet users adopting the traditional primetime viewing habits of TV viewers. The report shows smartphone and tablet video viewing habits are fairly consistent until evening. Beginning at 7 p.m., tablet usage escalates, peaking at 11 p.m. In fact, just over a quarter -- 25.7 percent -- of all tablet video views occur between 8 p.m. and midnight. Tablet usage is similar across iPad and Android devices throughout the evening until 10 p.m.. Android tablet vid [...]


eMarketer: Retail Industry Expected To Spend $9.42 Billion On Paid Digital Media This Year

eMarketer logo A new report from eMarketer says that the US retail industry will spend $9.42 billion this year on paid digital media. By 2017, that number is expected to grow to $13.5 billion, representing a 10.5 percent compound annual growth rate. As a consistent top spender in digital paid media, eMarketer reports the retail industry will keep its lead during the four-year forecast period, but lose a small portion of its share of total US digital advertising dollars, dropping from a 22.3 percent share this year to 22 percent share in 2017. With the largest portion of retail digital ad dollar [...]


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