Report: Ask.com Beats Google, Bing & Yahoo When Measuring Online Ad CTRs

Chitika logo Nov 2013 After analyzing ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest online ad CTR when compared to Ask.com, Bing and Yahoo. Chitika used a sample of tens of millions of online ad impressions between October 1 and October 10 to evaluate online ad click-through rates by referring domains. According to the report, Google's online ad CTR amounted to only 17 percent of Ask.com's CTR when it came to referring domains. Yahoo and Bing also followed Ask.com, averaging 28 percent each. "We observed Ask.com referred visitors [...]


Tubemogul Partners With Resonate To Offer Motivations-Based Video Ad Targeting

Tubemogul video advertising Resonate targeting Tubemogul, the programmatic video advertising platform, has partnered with Resonate to offer "values and motivations-based" targeting for branding, issue and political marketers. Resonate provides insights into users' values, beliefs, attitudes and voting behaviors in addition to brand connections and product preferences. The company claims to collect anonymous browsing behavioral data streams for 90 percent of U.S. web users and conduct over 200 thousand online interviews with users annually. The goal is to improve completion rates among target audiences. According to the companies, 15- [...]


New Research: The Retargeting Barometer, 3rd Edition

paying for retargeting_chango The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use of retargeting. Published by Chango, and this time in partnership with Digiday, the study attracted 300 respondents, including brand marketers from a broad set of industries and from media agencies. The full report can be downloaded here. Key Highlights The key highlights from the 3rd edition of the Retargeting Barometer are: Retargeting is becoming more and more standard for sure, yet there are surprising gaps in its use and how it is measured. R [...]


Despite Being A Smaller Percentage, The Younger End Of The Key TV Demo Is Easier To Reach Online [Nielsen]

target-audience-featured Reaching precisely the right audience is the holy grail of advertising -- both online and off. A new Nielsen study finds that precision targeting online is working, sort of, and that those targeting younger consumers are apt to find the most success. Advertisers targeting consumers ages 18 to 49 (51 percent of the US online population) stand a very good chance of reaching their key consumers online. Just over three quarters (76 percent) of online campaigns targeting this standard TV demo connect with their intended audience. Where it gets interesting is in the finer targeting efforts. Th [...]


Nielsen: Search Ads Gain Trust, But Traditional Ads Still Outrank Digital In Consumer Trust

Nielsen A new look at consumer trust in advertising from ratings agency Nielsen finds that, despite gains, consumers still put more trust in traditional paid advertising than digital ad formats. The Global Survey of Trust in Advertising compares consumer opinions in 2013 to those of 2007. With the exception of ads in newspapers, all ad formats saw increases in consumer trust from 2007. Trust in ads shown in search engine results rose 14 percent from 2007, up from 34 percent to 48 percent. Likewise 48 percent of consumers said they trust online video ads and ads on social networks -- neither ad t [...]


Report: One Quarter Of Tablet Video Views Happen In Primetime, CTR On Pre-Roll Ads Higher On Mobile Devices

video-content-money-featured Tubemogul, the programmatic video ad buying platform, issued its latest quarterly report on mobile video viewing habits and found tablet users adopting the traditional primetime viewing habits of TV viewers. The report shows smartphone and tablet video viewing habits are fairly consistent until evening. Beginning at 7 p.m., tablet usage escalates, peaking at 11 p.m. In fact, just over a quarter -- 25.7 percent -- of all tablet video views occur between 8 p.m. and midnight. Tablet usage is similar across iPad and Android devices throughout the evening until 10 p.m.. Android tablet vid [...]


eMarketer: Retail Industry Expected To Spend $9.42 Billion On Paid Digital Media This Year

eMarketer logo A new report from eMarketer says that the US retail industry will spend $9.42 billion this year on paid digital media. By 2017, that number is expected to grow to $13.5 billion, representing a 10.5 percent compound annual growth rate. As a consistent top spender in digital paid media, eMarketer reports the retail industry will keep its lead during the four-year forecast period, but lose a small portion of its share of total US digital advertising dollars, dropping from a 22.3 percent share this year to 22 percent share in 2017. With the largest portion of retail digital ad dollar [...]


How Pay-Per-View Networks Cost Advertisers $180 Million A Year In Impression Fraud

online-internet-fraud-featured A significant percentage of the top 100 online advertisers are being victimized by pay-per-view (PPV) networks that perpetrate impression fraud, according to a new study conducted by MdotLabs, an ad secure platform recently spun off from Broadcast Interactive Media. "We conservatively estimate the number of invalid impressions that are generated from PPV networks to be on the order of 500 million per day. Assuming the modest quality level for sites that are part of PPV networks, we estimate the cost to advertisers for this fraudulent traffic to be on the order of $180 million annually," says [...]


Report: Video Ad Shares Grow 7% In Q2 With Help From Dove, Evian & The Man Of Steel

Video click Video technology company Unruly's newly released Q2 2013 Social Video Report reveals online video ad shares grew seven percent during the second quarter, even after a strong Q1 boosted by Super Bowl ads. Examining video ad shares for the entertainment, FMCG/CPG, technology, retail, auto and finance industries, Unruly found that the entertainment industry experienced the most video ad shares, while the FMCG/CPG vertical saw Dove's "Real Beauty Sketches" ad become one of the top three most viewed ads of all time. The auto industry was the only vertical to see a drop in video ad shares, dow [...]


73% Of Online Publishers Offer Native Advertising, Just 10% Still Sitting On The Sidelines [eMarketer]

Percent of Publishers With Native Advertising Nearly three quarters of U.S. publishers offer online native advertising opportunities on their sites, according to new research released by eMarketer from the Online Publishers Association and Radar Research. Just 10 percent of publishers say they don't have and aren't considering adding native advertising to their sites. In taking the pulse of how publishers define native advertising, the study seems to hit on some consensus. Over 90 percent agree that native advertising is an ad's "integration into the design of the publisher's site." Interestingly (and somewhat bewilderingly), 21% [...]


Amazon Ad Revenue Jumps 45 Percent, Tops $600 Million [Report]

The world's largest online seller generated nearly $610 million in ad revenues last year according to a new report from eMarketer. The e-commerce giant is making a play for more digital ad business with substantial efforts to build out its in-house ad tech capabilities and expand its offerings on mobile through the Kindle and apps. Last year's revenue jumped 45.5 percent from 2011, and the company's ad revenue growth is expected to increase nearly 37 percent this year to $835 million after traffic acquisition costs (TAC). eMarketer assumes that, unlike competitors like Google, Amazon does n [...]


Sharethrough Mobile Platform Launches To Power Native Advertising On Mobile Devices

Sharethrough Mobile Native Ads Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote branded content through native ads across mobile devices. Sharethrough uses proprietary technology called Real Time Templating (RTT) that enables the platform to identify the style elements of any webpage and match the look of each individual ad to that environment. RTT also adapts to any future style updates publishers make to their templates so ads stay consistent with the new elements. Below are examples of how Sharethough mobile ads appear across d [...]


Google Viewability Metrics Prove Viewable Ads Are 21 More Times Likely To Be Clicked

Google AdWords Display Network Advertising With today's announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released new data highlighting CTRs of display ads based on viewability metrics. According to their findings, users are up to 21 times more likely to click on a viewable ad. The viewability metric measures the percentage of an ad that is viewable on screen and the length of time the ad is displayed. To meet the IAB's standard for viewable impressions, at least, 50 percent of the ad must be viewable on screen for one second or longer. After comparing [...]


Survey: 92% Agree Ad Supported Online Content Is Important To The Overall Value Of The Internet

Digital Advertising Alliance poll In a poll commissioned by the Digital Advertising Alliance (DAA), 92 percent of 1,000 Americans surveyed agreed that free news, weather, email, blogs and video content was either somewhat or extremely important to the overall value of the Internet. Less than 10 percent of the people polled would prefer an ad-free Internet where users paid to access  blogs, entertainment sites, videos and social media sites, while 75 percent surveyed said they prefer the existing Internet model where most content is free, but includes ads. Conducted earlier this month, the poll measured attitudes reg [...]


Record Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First Time

weather-rain-money-featured With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the IAB’s annual Internet Advertising Revenue Report conducted by PwC. Released today, the report shows a 15% rise to $36.6 billion in U.S. digital advertising revenues in 2012, with Q4 revenues topping $10 billion for the first time. Coming in at $10.31 billion, Q4 ad revenues increased 14.9% from the prior year and were up 11.6% from Q3, outperforming the overall media market. Nielsen Company and Kantar both estimated that total media revenues grew just 3% in [...]


Report: Automotive Sector Saw a 377% Increase In Social Video Shares This Quarter

Video click Video technology company Unruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video advertising trends. According to their findings, the Entertainment sector won 28.7 percent of total shares for social videos, followed by the FMCG/CPG, Tech and Automotive sectors. The two entertainment video campaigns that drove the most shares were a set of two trailers for the movie Fast & Furious 6, which generated a combined 4,090,803 shares and Fox's ad for the 'Homer Shake' episode of the The Simpsons which garnered 568, [...]


Mobile Video Views Surge 300%; Tablets Fuel Growth And Engagement

It's no secret digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow. The U.S. Digital Video Benchmark 2012 Review from Adobe looks at digital video trends and ways publishers and advertisers can make the most of their video content and campaigns. Adobe's Digital Index team looked at 19.6 billion video starts on media websites and 10 billion ads served by Adobe media customers as well as 450 million Facebook posts. Mobile Video Takes Hold Video consumption continued to grow on PCs last year, but 2012 was the year that video on mobile devices ga [...]


Key Learnings On The PLA Marketplace

Google's switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the retail paid search landscape last year, and the offering continues to evolve as the official release of PLAs on smartphones was announced last month. PLAs are not only a new ad format but also a new marketplace, with auctions running independently of traditional text ads although they're often being served alongside them on search result pages. Now that the new market has had time to mature, we can take the opportunity to step back and review what we have lea [...]


Social Ad Revenue To Grow 18.6% By 2017 [Report]

money-social-network-featured According to new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to $11 billion in 2017, an $18.6 compound growth rate (CAGR). While BIA/Kelsey expects mobile local ad revenue to experience an astounding 49. 3 percent growth rate during the next four years, locally targeted social ad revenues are expected to grow as well, generating $3.6 billion by 2017, an increase of 26.4 percent from $1.1 billion earned in 2012. The analyst firm attributes this growth to more local penetration by both brands and SMBs as so [...]


TripAdvisor Proactively Adopts Viewability Standard With “Delayed Ad Call”

Trip-Advisor-logo TripAdvisor ushered in a big change to their display ad placement platform last week that could have repercussions well beyond the travel industry.  In a proactive response to ad industry initiatives to move from a "served" to a "viewable" impression metric, the company announced last week that it launched "Delayed Ad Call". Advertisers will be charged for an impression only when a user scrolls to the area of the page where the ad is shown. TripAdvisor's VP Global Display Sales, Martin Verdon-Roe told Nick Vivion at Tnooz.com It means that not only are our ads more trustworthy but the [...]


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