Statistics: Online Advertising
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Survey: SMBs Boosting Digital Media Spend Because Of Competition, Not ROI
SMBs are increasing marketing investments, especially in mobile and social media....
Top 10 YouTube Ads In January: “Clash Of Clans” Takes The Lead 2nd Month In A Row
YouTube's first ad leaderboard of 2016 is dominated by video games and politicians....
Google Search Partner Network: Friend Or Foe?
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question,...
Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works
The top area of digital investment for SMBs continues to be "my website."...
US Digital Advertising Revenues Hit $15 Billion For Another Record Quarter [IAB]
Revenues in Q3 were up 5% from Q2's $14.3 billion. ...
Top 10 YouTube Ads Of 2015: Clash Of Clans Ranks No. 1, But Mobile Is The Big Winner
YouTube says for first time ever, the year's most popular video ads were viewed more often on mobile devices than on desktop....
Forecast: Digital Spending To Surpass TV In US Next Year, Globally By 2017
Earlier this year, ZenithOptimedia projected that digital advertising would surpass traditional TV advertising by 2020. IPG’s Magna Global...
IAB: US Internet Ad Revenues Up 19 Percent In First Half of 2015, Driven By Mobile, Social, Video
Second quarter revenues hit a new record and top Q4 revenues for the first time....
Mobile CPMs Now Higher And Growing Faster Than Desktop [Study]
A new study finds mobile CPMs are outpacing desktop, with growth coming foremost from iOS mobile app...
Consumers More Likely To Trust TV Ads Than Online Video & Search Ads [Nielsen]
Sixty-three percent of consumers surveyed said they trusted TV ads, while only 48 percent trusted online video...
Facebook Ad Revenues Expected To Grow 42 Percent in 2015, Twitter Growth Estimates Lowered
The latest from eMarketer suggests Instagram is set to take off in 2016 and that Twitter's weak user growth is hampering ad...
Study Finds Both Widespread Programmatic Adoption And Lack Of Understanding How It Works
Even as adoption grows, a lack of understanding about how programmatic works tops the list of challenges cited among advertising professionals...
More Than 44% Of All Video Plays Happened On A Mobile Device In Q2 2015 [Report]
According to the Q2 Global Video Index from Ooyala, mobile will account for 50% of all video plays by the end of the year. ...
App Ad Spend On Facebook Up Nearly 300 Percent In Q2
Kenshoo reports significant growth in app installs from Facebook ads compared to a year ago....
Study Shows 3X Brand Lifts With 5 Best Practices For Native Mobile Video Ads
Opera Mediaworks and comScore study points to value in creating or editing content specifically for mobile streams....
E-Commerce Conversion Rates Improve In Q2 After Several Declining Quarters [Report]
Performance improvements occurred across all devices....
Video Ad Report: Majority Of People Who Saw A Super Bowl Ad This Year Watched It Exclusively Online
Unruly survey shows 51% of people who viewed a Super Bowl XLIX ad only saw it online, with this year's ads winning a record 9M...
Top 10 YouTube Video Ads In August: DC Shoes & ROC by Monster Debut At #1 & #2
Last month's top ten video ads generated a combined 73,190,366 views and accounted for more than 156 million minutes watched....
Global Mobile Ad Revenue Up 64%; Mobile Display Ads Top Search First Time Ever [Report]
Global revenue for mobile display, search and messaging ads climbed to $31.9 billion in...
Top 10 YouTube Video Ads In July: Always #LikeAGirl Ranks No. 1 With 30M+ Views
July's top ten ads generated a combined 80.9 million views, and more than 139 million minutes of watch time....
