According to a recent study conducted by public relations firm Weber Shandwick, 76 percent of executives believe it is a good idea for CEOs to participate on social media networks. Of the executives working for CEOs who use social media, 67 percent believe that it is a good use of their CEO's time. The study revealed that CEOs who are active on social media channels rate significantly higher when it comes to leadership attributes than CEOs who do not leverage social media. When asked which words described their CEO, 43 percent of executives with socially active CEOs labeled their company [...]

Related Topics: Channel: Analytics | Social Media Marketing | Statistics: Online Behavior | Statistics: Social Media

According to data released yesterday by Experian Marketing Services, US adults on average spend roughly an hour a day (58 minutes) on their smartphones. By comparison, according to data from InMobi, they spend 108 minutes per day using mobile media. It's not clear whether the latter figure also includes tablets. According to the Experian data, the top smartphone activities (percentage of time spent) are the following: Talking -- 26 percent Texting -- 20 percent Social networking -- 16 percent Web browsing -- 14 percent Email -- 9 percent Games -- 8 percent Other -- 9 percent [...]

Related Topics: Channel: Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage

According to a new report from comScore, retail e-commerce spending reached $50.2 billion for the first quarter of 2013, surpassing the $50 billion mark for the second consecutive quarter on record after reaching $56 billion in Q4 2012. This is the fourteenth consecutive quarter of year-over-year growth and tenth consecutive quarter to earn double-digit growth, with sales up 13 percent for Q1 2013. While still strong, last quarter's 13 percent growth rate was slightly less than growth during previous quarters. "One potential explanation for this mild deceleration is the payroll tax increase [...]

Related Topics: Channel: Strategy | E-Commerce | Statistics | Statistics: General | Statistics: Online Behavior

Social media metrics firm Unmetric evaluated over 5,000 branded Pinterest pages to determine which brands are leading on the social networking site built on images. The data gathered spanned from all time up until March 14, 2013 to identify the top five brands in five different categories: most followers, most comments, most likes, most pins and most repins. Of all the brands succeeding on Pinterest, Better Homes and Gardens made the most appearances, showing up in three of the five categories. The report revealed that brands with fashion, recipe, home and wedding boards score the highest a [...]

Related Topics: Channel: Strategy | Marketing Tools: Analytics | Pinterest | Pinterest: Analytics | Pinterest: Business Use & Advertising | Pinterest: Statistics | Social Media Marketing | Statistics: Online Behavior | Statistics: Social Media

If you're a retailer or an agency serving retailers, mobile is arguably now your most critical channel. Yet, despite the mounting evidence of consumer reliance on mobile devices in shopping, a majority of retailers still have "experimental" or very tepid mobile strategies. Considerable research has already established that smartphone owners use their devices heavily during offline shopping and "pre-shopping" activities. Now, Google is out with new sponsored research that reinforces the message and adds a few new insights. The study's insights come through both surveys and observation. Th [...]

Related Topics: Channel: Mobile Marketing | Google: Mobile | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage | Top News

A new GlobalWebIndex study analyzing international social media behavior revealed that mobile use and older Internet users are driving growth for Facebook, Google+, Twitter, Pinterest and LinkedIn. To conduct the Social Stream Q1 2013 study, GlobalWebIndex surveyed 31,779 consumers in 31 different countries, examining global social media behaviors during the first quarter of this year. According to the findings, Android and iOS users were more likely to be on social networks than average Internet users. In Japan, iOS users were 133 percent more likely to use Google+ than average Internet us [...]

Related Topics: Channel: Strategy | Facebook: Statistics | Google: Google+ | Mobile Marketing | Pinterest: Statistics | Statistics: Online Behavior | Statistics: Social Media | Top News | Twitter: Statistics

A new report from eMarketer estimates that 15 percent of online retail sales will be made on a mobile device this year, climbing upwards of $39 billion by the end of 2013. The majority of sales will be made from a tablet with only 35 percent of m-commerce happening via a smartphone. This year's expected m-commerce sales reflect an 11 percent increase from 2012. Total m-commerce sales are projected to reach 25 percent by 2017, topping out at $108 billion in the next four years. This year's $39 billion in retail m-commerce sales is nearly triple the amount earned in 2011. According to [...]

Related Topics: Channel: Retail | E-Commerce | Internet Marketing Industry: Stats | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Spend Projections | Top News

A recent survey conducted by the USC Annenberg Center for Digital Future and Bovitz Inc., revealed "Millennials" (those 18-35)  have a different attitude than Internet users 35 years and older when it comes to sharing their personal data online with businesses. While 70 percent of Millennials agreed with the statement, "No one should ever be allowed to have access to my personal data," 56 percent said they would share their location with a nearby company in return for a relevant coupon or promotional deal. Only 42 percent of users 35 years and older agreed they would share their location. [...]

Related Topics: Channel: Strategy | Facebook: Privacy | Google: Privacy | Internet Marketing Industry: Stats | Legal: Privacy | Microsoft: Privacy | Statistics: Online Behavior

In a poll commissioned by the Digital Advertising Alliance (DAA), 92 percent of 1,000 Americans surveyed agreed that free news, weather, email, blogs and video content was either somewhat or extremely important to the overall value of the Internet. Less than 10 percent of the people polled would prefer an ad-free Internet where users paid to access  blogs, entertainment sites, videos and social media sites, while 75 percent surveyed said they prefer the existing Internet model where most content is free, but includes ads. Conducted earlier this month, the poll measured attitudes reg [...]

Related Topics: Channel: Strategy | Features & Analysis | Internet Marketing Industry: Stats | Statistics: Online Advertising | Statistics: Online Behavior | Top News

We know that social media is an important part of many people's lives, but it is also a lengthy portion, as well. Experian Marketing Services released a study showing that in the United States, 16 minutes out of every hour online was spent on social networking and forums, roughly 27% of all time spent on personal computers. The next closest online actions were entertainment sites (9 minutes/hour) and shopping (5 minutes/hour). While these numbers are quite large, the trend is actually down a bit from 2011 when the US saw 30% of all time allocated to Social Networking. The additional mi [...]

Related Topics: Channel: Strategy | Social Media Marketing | Statistics: Online Behavior | Statistics: Social Media

With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the IAB’s annual Internet Advertising Revenue Report conducted by PwC. Released today, the report shows a 15% rise to $31.6 billion in U.S. digital advertising revenues in 2012, with Q4 revenues topping $10 billion for the first time. Coming in at $10.31 billion, Q4 ad revenues increased 14.9% from the prior year and were up 11.6% from Q3, outperforming the overall media market. Nielsen Company and Kantar both estimated that total media revenues grew just 3% in [...]

Related Topics: Channel: Display Advertising | Display Advertising | Features & Analysis | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Spend Projections | Top News

It's no secret digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow. The U.S. Digital Video Benchmark 2012 Review from Adobe looks at digital video trends and ways publishers and advertisers can make the most of their video content and campaigns. Adobe's Digital Index team looked at 19.6 billion video starts on media websites and 10 billion ads served by Adobe media customers as well as 450 million Facebook posts. Mobile Video Takes Hold Video consumption continued to grow on PCs last year, but 2012 was the year that video on mobile devices ga [...]

Related Topics: Channel: Video | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Social Media | Twitter | Video

Facebook has been the dominant source of social logins, but Google is closing the gap and now accounts for more than one-third of all social logins. That's according to the latest quarterly report from Janrain. After a couple years of consecutive gains, Facebook's share of social logins has dropped for two straight quarters now. In Q1 2013, Janrain estimates that Facebook accounted for 46 percent of social logins -- down from a high of 54 percent in Q3 last year. Google, meanwhile, has grown from 25 percent of social logins in Q3 2012, to 31 percent at the end of the year, and now up to [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Google | Google: Google+ | Social Media Marketing | Statistics: Market Share | Statistics: Online Behavior | Statistics: Social Media

According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. The survey, sponsored by Zendesk in the early part of 2013, included responses from 1,046 participants. Respondents had to be in the United States, and had to have experienced a recent customer service issue with a midsized company, either as a consumer or in a business context. Approximately two-thirds of [...]

Related Topics: Channel: Strategy | Features & Analysis | Social Media Marketing | Statistics: General | Statistics: Online Behavior | Top News | Word Of Mouth Marketing

TripAdvisor ushered in a big change to their display ad placement platform last week that could have repercussions well beyond the travel industry.  In a proactive response to ad industry initiatives to move from a "served" to a "viewable" impression metric, the company announced last week that it launched "Delayed Ad Call". Advertisers will be charged for an impression only when a user scrolls to the area of the page where the ad is shown. TripAdvisor's VP Global Display Sales, Martin Verdon-Roe told Nick Vivion at Tnooz.com It means that not only are our ads more trustworthy but the [...]

Related Topics: Channel: Display Advertising | Display Advertising | Internet Marketing Industry: Stats | Statistics: Online Advertising | Statistics: Online Behavior | Top News

Email is the most common activity that U.S. adults do on their smartphones, with Web browsing and using Facebook a close second and third, respectively. That's according to "Always Connected," a new study from IDC that was done earlier this month and includes responses from more than 7,400 iPhone and Android users between 18 and 44 years old. Facebook sponsored the study, and so much of the data surrounds how Facebook helps users connect with others via their smartphones. According to the study, 78 percent of respondents say they check email on their smartphones, compared to 73 percent w [...]

Related Topics: Channel: Email Marketing | Email Marketing | Facebook | Facebook: Mobile | Facebook: Statistics | Features & Analysis | Mobile Marketing | Social Media Marketing | Statistics | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Social Media | Top News

We all know the day of multi-device and cross-screen usage is here. The challenge for marketers is to understand how to communicate effectively with consumers as they engage with multiple devices simultaneously and sequentially throughout the day. A new study commissioned by Microsoft, titled Cross-Screen Engagement, aims to help marketers learn how users are engaging with multiple screens and to find opportunities to reach consumers "in their moment". In the two-phase study, Flamingo Research and Ipsos OTX interviewed consumers in five markets—Australia, Brazil, Canada, the UK and t [...]

Related Topics: Branding | Channel: Display Advertising | Display Advertising | Features & Analysis | Internet Marketing Industry: Stats | Microsoft | Mobile Marketing | Search Marketing | Social Media Marketing | Statistics | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Popularity & Usage | Top News

New "teens and technology" survey data from Pew give us a glimpse of the Internet's future -- it's "mostly mobile." According to the Q3 2012 survey, 23 percent of teens have tablets (vs. 25 percent of adults) and 47 percent of teen cell phone owners have smartphones. This compares with approximately 55 percent of mobile phone owning US adults according to Nielsen. Given that these survey data are now about six months old, Pew's teen figures could well be higher if the survey were done today. Teens and adults in the US access the Internet at comparable levels, generally. However, among [...]

Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage | Top News

Many marketers still treat mobile as a marginal or still-novel use case that they can afford to think about "later." Nothing could be further from the truth. The device and Internet landscape have forever changed. The PC is now just one of several pieces of hardware that people use to access the Internet, and increasingly, it won't be the "primary" device. The PC will be "at work" or "in the other room." Consumer PC sales are flat and are unlikely to grow again in the future, absent some radical change (Surface probably ain't it). In the past, people might have bought multiple PCs; now t [...]

Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Social Media | Top News

Twitter says its mobile audience is more engaged than the average user by following more brands, interacting more with tweets and spend more time using the service. The company has released a host of statistics from a study it did with Compete -- one that will surely be music to a lot of advertisers' ears because it paints a picture of Twitter's mobile users as an ideal audience for their messages. According to the study: Twitter users that primarily access via mobile devices are 96 percent more likely to follow 11 or more brands, while the average Twitter user only follows five or m [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Social Media | Top News | Twitter | Twitter: Mobile | Twitter: Statistics