Infographic: Which Is The Most Effective Digital Marketing Channel

Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert better. The folks at Conductor have put together an infographic looking at the four major channels and how effective they are, compiled from various surveys. In summary: SEO: 54% discover new sites this way; just behind email for qualified leads, 36% Email: 51% discover new sites this way; tops for qualified leads, 40% Social: 32% discover new sites this way; tied with paid search for qualified leads, [...]


Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles

mobile-devices-featured Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Consumer services was the category with the highest percentage of mobile traffic at 33 percent. B2B sites had the lowest percentage of mobile traffic at 16 percent. Source: Wpromote With a much larger sample of sites, StatCounter shows a higher aggregate percentage of mobile traffic in the US market: Desktop [...]


Hacking, E-Theft Grow As 18 Percent Report Data Stolen

privacy-security-featured Major internet sites now seem to suffer routine data breaches. Over the past several months, we've learned that multiple major retailers had credit card numbers (by the millions) stolen as their databases were hacked from Eastern Europe. Last week, “Heartbleed” was discovered, prompting the recommendation to change all your passwords online. Welcome to the new normal -- or so it would seem. The Pew Research Center released January 2014 survey data this morning that found 18 percent of adults online have had personal information stolen ("Social Security Number, credit card, or ban [...]


Study: Only 16% Of People Use Social Media While Watching Prime Time TV

twitter-tv-200px A newly released study from The Council of Research Excellence found only 16.1 percent of survey respondents claimed to have used social media while watching prime time television. To evaluate social media influence on TV viewing habits, 1,665 survey participants were instructed to log any social posts about a prime time TV show, as well as any time they discussed a TV show on their social networks. The study's findings were based on 78,310 diary entries covering nearly 1,600 shows reported via a mobile app supplied by the research group. According to the report, social media has very li [...]


The “App-Churn Window”: 60 Pct. Of Users Might Never Return

smartphone-shutterstock The strategic importance of apps is now self-evident, with roughly 90 percent of mobile internet time being spent there, according to Nielsen. However if companies' apps don't engage users quickly and effectively, they may churn -- never to return. That's according to Localytics, which offers some very useful data and advice about what it calls the "app-churn window." The longer the interval between the initial app use and a second use, the greater the risk of churn the company says. Localytics analyzed app usage patterns of iOS devices and found the following "rules": The "me [...]


Survey: Half Of Not-Online Seniors Say They’re Not Missing Out

Older Americans internet adoption Newly released telephone survey data from the Pew Research Center reflect that Americans over 65 use the internet in much the same way that younger people do, just not at the same penetration levels. However a large number of seniors who do not currently use the internet don't feel that they're missing out. The Pew survey, sponsored in part by the Gates Foundation, included more than 6,000 US adults and was conducted in Q3 of last year. According to the data, 59 percent of US seniors use the internet, compared with 86 percent of the overall population. However among more affluent ($75,00 [...]


Report: Millennials Spend 48% More Time Watching Online Video Than Average Internet User

Video click Online video continues to be in high demand. According to comScore's newly released Digital Future in Focus report, 85 million daily viewers are consuming online videos, with Millennials spending 48 percent more time watching them than the average internet user. "Young people and Millennials are increasingly difficult to reach via traditional media, but they are the most engaged viewers of online video...and they readily use this medium for consuming premium scripted content," claims comScore. Analyzing online video trends, comScore reports YouTube reaches 84 percent of the 85 million da [...]


Google Has 49 Pct Of Mobile Ad Revs, Just 18 Pct Of Time Spent

mobile-payment-wallet-featured Google makes more than its "fair share" of mobile ad revenue based on time spent with Google mobile properties, whereas Facebook's revenues are in line with time spent. That's according to data published by Flurry, relying on ad revenue estimates from eMarketer. The chart below contains eMarketer's global revenue projection for mobile advertising. According to these estimates, Google will bring in more than $14.5 billion in mobile revenue in 2014, while Facebook will generate just under half of that or roughly $6.8 billion. Flurry's report found that mobile users spend 86 percent of [...]


Report: February E-commerce Sales Up 10% Over Last Year, Outperforming US Retail Sales

ecommerce-shopping-credit-600 According to Custora's latest reports, last month's e-commerce revenue climbed 10 percent over February, 2013. The growth in online sales represents a significant increase compared to overall US retail sales which Custora says grew a meager 1.5 percent compared to last February. Tracking over 100 US retailers and 70 million shoppers, the report revealed transactions were also up 12 percent year-over-year, along with average order value which experienced a slight one-percent growth rate. Custora's numbers show mobile e-commerce continues to grow, with purchases made on smartphones and [...]


Study: 30% Of Facebook Users Are Consuming News, But It’s Mostly “Incidental” Consumption

news-headlines-featured After posting an overview yesterday of the Pew Research Center's State of News Media report, we wanted to dig a little deeper into the study's research on social media news consumption. According to the Pew report, three in ten Facebook users get news from the social media site. Even with the relatively high number of people reading news on Facebook, Pew claims Facebook news consumption is an "incidental experience." According to the report, only 22 percent of the people reading news on Facebook believe it is a useful news resource. The remaining 78 percent are on Facebook for reasons ot [...]


Study: Expert Content 83% More Effective Lifting Purchase Considerations Than User Reviews

content-marketing-featured A recent content marketing study conducted by Nielsen revealed consumers are more likely to be influenced by third-party expert content over branded content and user reviews when making buying decisions. According to Nielsen's "The Role of Content" study, expert content -- product reviews and articles from third-party websites and blogs -- was 83 percent more effective at lifting product purchase considerations than user reviews, and 38 percent more effective than branded content. Commissioned by content marketing solutions provider inPowered, Nielsen surveyed 900 consumers, measuring th [...]


Majority Of Shoppers Want Cross-Channel Personalization — Survey

shopping-featured According to a new survey, cross-channel shoppers want personalization on retail/e-commerce websites and in email, less so with display or social ads. The survey was conducted earlier this year by the etailing-group (n=1,004 US adults) for MyBuys, a personalization platform. All of the survey respondents owned smartphones and 61 percent reported owning a tablet. The respondents were equally divided between men and women. Source: MyBuys/e-tailing group Most respondents (83 percent) "saw value" in personalization across mobile devices. However only 23 percent said they thought retai [...]


Chartbeat: Native Ads Aren’t Engaging Readers

content-marketing-featured Native ads are the "it format" of digital media right now. Perceived to be less visually disruptive and able to command premium pricing, publishers are widely embracing them. That list includes Yahoo, The New York Times and most recently, The Wall Street Journal. Facebook and Twitter also have their versions, too (in-stream ads). Beyond this, native ads are also part of the larger "content marketing" trend. An article (via Re/code) on Time.com from Chartbeat CEO Tony Haile, itself a kind of content marketing for Chartbeat, argues that native ads are far less engaging than publishers [...]


Report: Apps Nearly 90 Percent Of Smartphone Internet Time

FTC Kids apps report Nielsen released a new cross platform report. Among other things it compares time spent with various media. TV remains the king of all media by time spent per day. That's followed by traditional radio and then smartphones. The report also compares app vs. mobile web usage by time spent. While Men and women spend roughly the same amounts of time accessing the internet on smartphones, women spend roughly 5 hours a month more than men using tablets. Smartphone usage As the chart above indicates 89 percent of smartphone internet time is spent in using apps. Eleven percent of time is s [...]


Study: 60 Percent Of Adults Switch Screens During The Day

facebook-mobile-phones-featured Echoing a 2012 study by Google, Facebook this morning released findings from a new research about multiple device usage. While offering some different figures and percentages it essentially backs up the earlier Google results, which show that people use multiple devices throughout the day and for different purposes. GfK carried out the research among 2,000 US adults.  The research found that "more than 60 percent of online adults in the US use at least two devices everyday and almost one quarter use three devices." It also reported that in excess of 40 percent start on one device and [...]


Survey: 87 Percent Want “Do Not Track” To Elude Marketers

data-privacy-featured There's a massive gap between marketers' increasingly aggressive use of data and consumers' desire not to be tracked and targeted. This is not a new issue. However a new survey from social marketing firm Communispace underscores the chasm. The firm conducted an online consumer survey last year (n=8,343), with respondents from multiple countries. Most however (87 percent) were from the US. The overwhelming conclusion is that consumers care very much about privacy and are concerned about data-mining and tracking.  The most striking survey finding is that 87 percent would enable or clic [...]


Mobile Devices: 30 Percent Of Traffic, 15 Percent Of Sales

ecommerce-credit-retail-shopping-featured A new "year in review" report from e-commerce platform ShopVisible offers some interesting insights and confirms consumer behavior patterns seen in earlier data. In particular, mobile devices are generating an increasing amount of traffic to e-commerce sites; however, the online sales they deliver are half that volume. Overall, mobile devices were responsible for 30 percent of traffic but only 15 percent of online orders in 2013. And, if you consider tablets to be more like PCs than smartphones (as Google does), then "mobile" orders were only 4 percent of the total. StatCounter data [...]


Survey: Of Major Technologies, Social Media Is The Easiest To Give Up

social-media-600 Based on a new survey of just over 1,000 US adults, the Pew Research Center has released findings commemorating the 25th anniversary of the web. Pew dates the founding of the web from the publication of Tim Berners-Lee's seminal paper about a distributed network of computers and documents linked together by "hypertext." However the "web" only truly became accessible to people with the advent of the browser with its graphical interface in 1992 - 1993. Regardless, there are a number of interesting findings in the document. Few are surprising save one, which I'll get to in a bit. On bala [...]


State-Level Usage Statistics: How They Can Be Leveraged

retargeting-spying-binoculars-featured For many brands, regionalization of marketing programs represents a key pillar to their overarching strategy. Particularly for those companies operating nationally, it's often difficult and costly to target consumers on a very granular level. Regionalization allows marketers to look at trends across a slightly larger area -- typically several adjacent states that share some cultural elements -- and create campaigns that are more relevant for consumers in that area as compared to national initiatives. However, this strategy can overlook some unique qualities of individual states and cities. [...]


Report: 60 Percent Of Internet Access Is Mostly Mobile

mobile-chart-growth-analytics-featured In a new global Mobile Media Consumption report, ad network InMobi asserts that, outside the US and UK, mobile media time spent now exceeds TV. However in the US, TV is still the top screen. The Mobile Media Consumption research was conducted by Decision Fuel and OnDevice Research and had roughly 14,000 respondents in 14 countries.  In emerging and especially less affluent markets, the InMobi report also confirms that mobile media time exceeds the PC internet. That's now also true in the US. Also consistent with other data, InMobi says that 61 percent of mobile internet users [...]


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