Why So Sad? Curalate Study Finds Instagram Images With Blue Hues Win More Likes

instagram-blue-featured After analyzing over 30 image features of eight million Instagram photos, visual analytics provider Curalate found images with blue hues received 24 percent more Likes than photos with predominantly red hues on the photo-sharing platform. Scheduled to be released next week, Curalate's Instagram study also discovered single-colored images were more popular than images with multiple colors, winning 17 percent more Likes. The Instagram study results were much different than the findings from Curalate's earlier Pinterest study that found, among other things, red images were more likely to be re [...]


Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter

Twitter logo A new study from social software provider Lithium reveals 53 percent of consumers expect a brand to respond to a tweet within an hour. That number jumps to 72 percent of consumers expecting a response if the tweet is a complaint about the brand or its products. Lithium commissioned Millward Brown Digital to conduct the study evaluating consumer expectations when interacting with brands on Twitter. Surveying 501 respondents who claimed they actively engaged with businesses on Twitter, the study found a brand's response time to tweets can significantly impact the brand's overall reputation. [...]


Infographic: What Holiday Shoppers Want From Retailers In 2013

Tis the season Infographic FINAL high res The first holiday shopping ads have already hit TV. Once again, the season seems to be starting earlier than ever. But for online retailers, you can never prepare early enough. Are you ready? Here's a preview of what holiday shoppers are looking for this year. The folks at shopping search engine Pricegrabber have compiled the results of its Winter Holiday Shopping Survey into the infographic further below. But first, a summary of findings. Customer Service, Free Shipping Key To Loyalty, Motivation Conducted last month, involving nearly 3,000 online shopping consumers in the US, the surv [...]


Report: Online Shoppers More Likely To Respond To Free Shipping Offers Than Price Discounts

Retention Science logo Based on data pulled from 100 million online transactions, 20 million user profiles and 100 email campaigns, marketing solution provider Retention Science discovered online shoppers are twice as likely to respond to free shipping offers versus price discounts. According to Retention Science's report, conversion rates for 'Free Shipping' offers ranged from .22 percent to 1.9 percent, while 'Percentage-Off' incentives garnered a .1 percent to .8 percent success rate. Another key finding of the report revealed emails sent during the afternoon had the highest conversion rate at 38 percen [...]


Study: Number Of People Who Share Or Post Videos Online Has Doubled Since 2009

Video click A study from Pew Research Center evaluating the online video activity of American adult Internet users found the number of people who share or post videos online has doubled in the last four years, growing from 14 percent in 2009 to 31 percent today. The Pew Research Center surveyed 1,003 adults via telephone interviews, with questions ranging from how often survey participants viewed online videos and the types of video content viewed and created, to the sites where videos are posted and the frequency videos are watched on cell phones. The study discovered that the number of people view [...]


Who Are The 15 Percent Of Adults Who Don’t Use The Internet?

pipes According to new survey data from the Pew Research Center, 15 percent of US adults don't use the Internet or email. If there are roughly 250 million adults in the US, that would mean just under 38 million people are "non-Internet users." Pew's survey data reflect that most of the non-Internet users are over 50 with the largest group in the over 65 age category. They're also less educated and less affluent than the online population: Internet use remains strongly correlated with age, educational attainment, and household income. One of the strongest patterns in the data on internet use is b [...]


Confidence Crisis: 40 Percent Don’t Trust Online Reviews

Encourage Reviews Over the course of the past year, there have been a number of online review scandals. Most recently, there was a New York regulatory crackdown on fake reviews being generated by "reputation management" firms. It's unclear whether the publicity surrounding any of these events has eroded consumer confidence in online reviews and their authenticity. A recent Nielsen study indicated that online reviews were among the most trusted sources of information for consumers. And numerous consumer surveys have argued that Internet users routinely consult and rely on reviews to help make purchase decisi [...]


Pew: 34 Percent Go Online “Mostly” With Mobile

mobile-devices-featured The Pew Research Center released new survey data about mobile phone internet access today. The organization says that 93 percent of smartphone owners use their phones to go online and 63 percent of all mobile phone owners do so. Pew says that 34 percent of all those who go online with their phones do "most" of their internet browsing via mobile: When asked which device they use most often to access the internet, one third (34%) of cell internet users say that they mostly use their cell phone rather than some other device such as a desktop or laptop computer (we refer to this group as [...]


Report: Almost 90 Percent Concerned About Online Privacy & Trying To Avoid Advertisers

online privacy A new survey based report from the Pew Research Center has some interesting and eye-opening findings about online privacy. Among them, the survey finds that 86 percent of US internet users "have taken steps online to remove or mask their digital footprints" using a variety of methods. Part of the survey dealt with online security and identity theft, which I won't go into here. Despite their efforts the majority of respondents (59 percent) now believe it's not possible to be completely anonymous online. And 68 percent said that the current legal framework is not sufficient to protect onli [...]


Amazon Beats Combined Online Sales Of Major US Retailers

amazon-featured The Wall Street Journal reports that the US Securities & Exchange Commission recently asked major traditional retailers to break out specific figures regarding their online sales, rather than simply reporting percentage growth rates. It turns out those actual numbers, combined, don't equal their nemesis Amazon. Amazon's 2012 revenues were $61.1 billion. However Amazon's margins are less than razor thin. Though many of the retailers mentioned in the WSJ article now see a healthy percentage of annual sales from the Internet, some, like Target, underperform the market. Target disclosed [...]


Smartphones Driving Nearly Twice The Commerce Of Tablets — comScore

smartphones Every report I've seen comparing conversions on PCs, smartphones and tablets shows tablets as having much higher conversion rates than smartphones. Part of the reason is that people rarely complete transactions on their smartphones -- they tend to buy later on PCs or tablets or offline. That's why it's both interesting and curious that comScore has data showing the percentage of e-commerce transactions happening on smartphones being almost 2X of tablets. However, as a percentage of the total value of e-commerce in the US mobile (smartphones + tablets) still constitutes less than 10 percent. [...]


Report: 80 Percent On Broadband, 3 Percent Still Dialing Up

internet-speed-featured According to new data out this morning from the Pew Research Center, 70 percent of American adults have "broadband" at home. (Broadband speeds aren't defined in the report.) Three percent of US adults are still on dial-up. There are a great many so-called broadband connections that are pretty slow. But that's another discussion. As with all things tech, more educated and affluent users are better connected than those with less education and income. Interestingly, 10 percent of survey respondents have a smartphone but no broadband at home. According to the data: 46 percent of A [...]


Pew: Nearly Half Of Teens Have Turned Off Mobile Location Tracking

mobile-apps-200px The Pew Internet & American Life project has released some new survey data about teens and mobile privacy. What the data reflect is that a majority of teens have downloaded apps and that they're quite aware and sensitive to privacy issues, especially personal data collection and location tracking. According to Pew 78 percent of teens have a mobile phone and 23 percent have a tablet. The following are the top-level findings from the study, which consisted of surveys and focus groups (for qualitative color): 58 percent of all teens have downloaded mobile apps 51 percent of teens hav [...]


Twitter Sets A New Tweets-Per-Second Record In Japan, Is Happy No One Noticed

twitter-tweets-birds-featured The world record for Twitter activity will stay in Japan for the foreseeable future. Twitter announced late Friday that, back on August 3rd, Japanese Twitter users hit a peak of 143,199 tweets per second (TPS) during a showing of a movie called Castle in the Sky. If that sounds familiar, it's because that same movie set the previous TPS record at 25,088 back in 2011. This recent record, Twitter says, involved a spike of about 25 times higher than normal activity. Chances are pretty good that most of you reading this article didn't even notice the new record set two weeks ago, and [...]


Study: The Top 100 Global Brands Winning On YouTube Publish 78 To 500 Videos A Month

youtube-featured Video marketing company Pixability's newly released study measuring YouTube activity for the Top 100 Global Brands reveals that the top performers are publishing approximately 78 videos per month, with media companies like MTV, Thomson Reuters and Disney posting upwards of 500 videos per month. According to the study, YouTube video publishing rates for the Top 100 Global brands have increased an average of 73 percent annually since 2009. The total number of uploads for the same group of companies has grown from a few dozen published in 2005 to more than 10,000 cumulative videos published in [...]


Study: Nielsen Research Proves Twitter Impact On TV Ratings Is A 2-Way Street

twitter-tv-video-featured Nielsen released an independent Twitter Causation study today that proves Twitter activity influences Live TV Ratings, while Live TV Ratings simultaneously impact program-related Tweet volume. The study set out to discover if Tweets were driving TV Ratings, or if TV Ratings increased Twitter activity around shows already being watched. According to the research findings, while one hand does appear to feed the other, it's more frequent that Live TV Ratings increase Twitter activity around TV programming, versus Tweet volume increasing Live TV ratings. Of the 221 broadcast primetime progra [...]


Facebook Well Ahead Of Google, Yahoo In Social Logins [Gigya]

In addition to its social sharing data, Gigya has also shared social login statistics that are aggregated from its client base of more than 700 brands. During Q2 2013 (April-June), Facebook was the dominant platform, with 52 percent of all social logins. Google was a healthy second with 24 percent, and Yahoo a solid third at 17 percent. Gigya says the current data represents big gains for Google over the past couple years. Gigya's social login data is similar in the media/publishing category, where Facebook (44 percent), Google (28 percent) and Yahoo (21 percent) are the top login pr [...]


Gigya: Only 2 Percent Of Social Sharing Happens On Google+

google-plus-featured Despite a reportedly growing user base, Google+ isn't popular when it comes to sharing content on social networks. A new report from Gigya says that only two percent of social sharing happened on Google+ in Q2 of this year (April-June 2013). That's a fraction of the sharing that took place on Facebook, Twitter and even Pinterest, Gigya says. Those same three sites -- Facebook, Twitter and Pinterest -- are the top sharing destinations from both media/publishing sites and e-commerce sites, too. But in the latter category, e-commerce, Pinterest is actually the top sharing destination. [...]


Social Login Shares Saw Little Change In Q2, Janrain Says

janrain logo After a couple quarters of gains, Google's share of social logins across the Web flattened in the second quarter of 2013. Similarly, Facebook's share of social logins also flattened during Q2. But that's a better sign for Facebook, because it had seen its share of social logins drop for two quarters in a row. According to Janrain's latest quarterly report, Facebook still holds 46 percent share of social logins and Google is still second at 34 percent. And the folks at Janrain must've had an easy time putting that chart together, because it's pretty much exactly the same as the cha [...]


Nielsen Study Reveals 4 Out Of 5 Yelp Users Stop By Yelp Before Making Local Purchases

yelp icon According to a Nielsen survey commissioned by Yelp, four out of five Yelp users visit Yelp.com before spending money, and 93 percent say that visiting Yelp leads to a local purchase. When asked why they use Yelp, 82 percent said they typically visit Yelp because they intend to buy a product or service. Of the participants identified as Yelp users, 89 percent said they typically make a purchase within a week from the businesses they find on Yelp. The 93 percent who said Yelp leads to a local purchase included participants who responded always, frequently, or occasionally. When asked [...]


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