Statistics: Online Behavior
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Do You Know What People Expect From Online Content?
Consumers in the US and UK weighed in on their content consumption preferences in a recent survey, contributor Erika Trautman shares. Can you...
Total Holiday E-Commerce: $69 Billion, Mobile $12.7 Billion — comScore
Mobile devices dominated the holiday shopping season, outpacing the PC in driving traffic to e-commerce sites and being used as shopping...
Forecast: Half Of Consumers Will Be Paying With Phones Or Wearables By 2018
According to a 2014 survey commissioned by the US Federal Reserve, 28 percent of smartphone users had made some form of mobile payment in the...
The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US
Columnist Purna Virji explores how a record-breaking sales day in China impacted paid search, and what this might mean for...
Is Google’s Search Market Share Actually Dropping?
In a followup to his 2014 survey, contributor Eli Schwartz shares his data on search engine market share and looks at how it's changing over...
Top 10 YouTube Ads Of 2015: Clash Of Clans Ranks No. 1, But Mobile Is The Big Winner
YouTube says for first time ever, the year's most popular video ads were viewed more often on mobile devices than on desktop....
Mobile Has Its Big E-Commerce Moment While Online Traffic & Conversions Hit Seasonal Highs
Mobile devices were the stars of the online shopping show on Thanksgiving, while Black Friday activity indicates many chose to stay home on the...
Cyber Monday Online Sales Top $3 Billion For Another Record-Setting Year
Consumers flocked to online deals across...
Black Friday Weekend: E-Commerce Thinned Crowds, Mobile Devices Drove Traffic
Black Friday ain’t what it used to be. The cultural ritual (if I can call it that) appears to have lost some of its mojo, as many...
Surveys: On Black Friday, Millennials Will Be In Stores And On Their Smartphones
‘Tis the season for holiday shopping surveys. Two new ones from Wanderful Media and Retale offer insights into the mind of the coveted but...
Report: Bad Phone Experience Will Send 74 Percent Of Consumers To A Competitor
In the era of online reviews and social media, you’d think that customer service and customer loyalty would be a central focus of most...
Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later
In conjunction with the announcement of a new product called “Marchex Display Analytics,” the company released a report that shows...
Study: The Content That Compels People to Buy
Contributor Nathan Safran reveals key findings from a study by Blue Nile Research on which content types are most likely to appeal to consumers...
Are Millennials Speeding Up The Slow Death Of Interruption Marketing?
Columnist Erika Trautman explores research that shows how authenticity, choice and control are key factors for successful engagement with...
Laptops In Big Decline, Smartphones “At Saturation” For Under-30 Crowd
As we approach 2015’s holiday season, the mobile outlook for product sellers is mixed. Mobile ad spending is rising quickly, and retailers...
Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level
The data visualization tool shows search data on more than 5,000 products in US...
Consumers Buy From Amazon But Want To Buy Directly From Brands
According to a recent Nielsen “Global Trust in Advertising” report, “branded websites are the second-most-trusted advertising...
Location Paradox: Mobile Users Recognize Its Value, But Many Won’t Share It
Call it the “location paradox.” Smartphone owners typically recognize that location improves mobile app experiences, but substantial...
NinthDecimal & TiVo Announce Partnership To Bring Offline Store-Visit Metrics To TV
Mobile devices are bringing digital analytics and targeting capabilities to all kinds of media, including “offline” traditional...
What Works With Consumers? Survey On Inbound And Outbound Marketing Tactics Yields Insights
Columnist Kerry Jones shares findings of a consumer survey that reflect positively on customer reviews, search, direct mail offers and content...
