The number of Americans using check-in services has more than doubled in the past nine months according to a new Pew Research Center study. Pew's Internet & American Life Project surveyed more than 2,200 adults earlier this year and found that the use of geosocial services -- such as Foursquare and Gowalla* -- to check-in and/or share location information rose from four percent of all adults last May to 10 percent in February. And the increased usage of check-in services isn't just happening among smartphone users. Usage among that group is up from 12 to 18 percent, but regular cellphone [...]

Related Topics: Channel: Local | Check-In Services | Foursquare | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage | Top News

When's the best time to post to social media platforms to ensure your content is most seen? URL shortening service Bitly has crunched some new numbers. Success on Twitter and Facebook means posting in the early afternoons, while Tumblr likes the night life. Bitly looked at the amount of clicks that links posted through its service generated on Twitter, Facebook and Tumblr (sorry, Google+, you got left out). It also looked at when these sites seemed to have the most activity overall. Bitly even generated fancy looking plots of clicks and activity, like this: I found it easier, howe [...]

Related Topics: Channel: Content Marketing | Facebook | Social Media Marketing | Statistics: Online Behavior | Top News | Tumblr | Twitter

Facebook is the number one choice for social login and its gains over the past two years have it now approaching 50 percent penetration among social login services, a new study shows. In analyzing at the 365,000 websites that use its services, Janrain reports that 45 percent of consumers use their Facebook accounts to login on third-party websites -- a number that's been increasing steadily since the first quarter of 2010. As the graph below shows, Google was previously the top social login service, but it's a fairly distant second place now with 30 percent market share. Janrain f [...]

Related Topics: Channel: Strategy | Facebook: Open Graph | Facebook: Statistics | Social Media Marketing | Statistics: Market Share | Statistics: Online Behavior | Statistics: Social Media | Top News

Mobile payments is one of the most competitive and dynamic segments right now. Mobile carriers, credit card companies, Google, eBay/PayPal, Square, Intuit and various other startups are offering a range of tools, platforms and apps for local business owners, retailers and consumers. The question is how long will it take for mobile payments to take hold? Google Wallet, for example, is moving at a glacial pace in terms of consumer adoption. Earlier this year mobile industry consultant Chetan Sharma conducted a 2012 predictions survey among "executives, developers, and insiders (n=150) from [...]

Related Topics: Channel: Mobile Marketing | Google: Mobile | Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage

Mobile internet growth isn't just limited to the web. Consumers are also using mobile devices more frequently to read emails. According to a new report from marketing agency Knotice, more than 27 percent of emails were opened on a mobile device during the second half of 2011. That number is up from about 20 percent during the first half of 2011 -- a 36 percent gain during the year. Knotice reports that phones accounted for 20.6 percent of mobile email opens, and tablets made up the other 6.8 percent. Perhaps not surprisingly, iOS devices make up the majority of that mobile ema [...]

Related Topics: Channel: Email Marketing | Email Marketing | Mobile Marketing | Statistics: Email Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

Google is the most popular major tech company in America, slightly besting Apple, while Facebook lags far behind those two. Twitter polls the worst of the four, with only about one-third of Americans saying they view the company favorably. The data comes from a recent ABC/Washington Post poll of 1,007 U.S. adults that asked the question: Overall, do you have a favorable or unfavorable impression of (ITEM)? Do you feel that way strongly or somewhat? Only four tech companies were included in the poll, and Google bested Apple with 82 percent overall favorability compared to Apple's 74 p [...]

Related Topics: Apple | Channel: Mobile Marketing | Facebook | Google | Statistics: Online Behavior | Twitter

Email and social media are pretty similar when it comes to what drives consumers to connect -- or disconnect -- with brands. A new study from email provider Constant Contact and Chadwick Martin Bailey shows that the chance to get discounts and special offers is the primary reason that consumers "like" a Facebook page and why they subscribe to a company e-mail list. The survey, conducted in late 2011, involved 1,481 adults in the U.S. who completed a 15-minute online questionnaire. Fifty-eight percent of respondents said they subscribe to a company mailing list to get discounts and spe [...]

Related Topics: Channel: Email Marketing | Email Marketing | Facebook: Pages | Facebook: Statistics | Social Media Marketing | Statistics: Email Marketing | Statistics: Online Behavior | Statistics: Social Media

Earlier this week I moderated a panel at the SXSW conference entitled: "Social Commerce: Not Yet Taking Off Like Farmville." The session explored the nature of "social commerce" and why companies were having trouble selling on Facebook, among other things. One of the basic ideas expressed was that people aren't looking to "shop" on Facebook; they're sharing with friends, having fun and so on. Those sentiments appear to be widespread and confirmed by a new survey from BlogHer, the women-centric blog network. The online survey was conducted last month among readers of the blog network and ge [...]

Related Topics: Channel: Industry | Facebook: Advertising | Facebook: Business Issues | Facebook: Statistics | Pinterest | Statistics: Online Behavior | Statistics: Social Media

Getting a nice, shiny new iPad tomorrow? If you buy content to consume on it, chances are it will be music, books or movies, if you're in the US. Those were the most popular purchases according to new stats from Nielsen. But if you're European, you'll pay for news over all of those. Nielsen shared the stats in a post today, which featured this chart: Here's the chart above broken down by country: US Music: 62% Books: 58% Movies: 51% Magazine: 41% TV: 41% Radio: 27% Sports: 22% News: 19% Italy News: 44% Books: 26% Movies: 23% Music: 20% Sports: 19 [...]

Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

Yesterday Nielsen wrote a blog post that looked at apps and mobile web usage in the retail segment. The post carried the headline, "Retailer Mobile Websites Beat Apps among US Smartphone Owners." Several media outlets picked up on the headline and the finding, which was reported as follows: "Nielsen’s detailed analysis of smartphone usage reveals that retail websites are more popular than retail apps, and that Amazon’s is the most popular retail mobile website of all." The headline and the post are somewhat misleading and suggest that consumers have a preference for mobile websites and [...]

Related Topics: Apple: iOS | Channel: Strategy | Features & Analysis | Google: Android | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

Ads that follow you around the web? Marketers have been putting them to good use. But a new survey finds, perhaps unsurprisingly, that nearly three-quarters of those asked dislike such targeting. And people do notice -- nearly two-thirds report experiencing being targeted by ads. The findings are from a new survey by the Pew Internet & American Life Project. Around 2,000 adults in the US were surveyed between January 20 and February 19 of this year and asked a variety of questions about targeted ads. Targeted Ads? Not OK People were asked how they felt about targeted ads: Rather t [...]

Related Topics: Channel: Display Advertising | Display Advertising | Features & Analysis | Google: Display Advertising | Internet Marketing Industry: Stats | Legal: Privacy | Retargeting & Remarketing | Statistics: Online Behavior | Top News

As part of its far reaching report, "The State of the Media, US Digital Consumer Report," Nielsen polled US consumers about their trust in advertising by media channel. The responses yield a kind of hierarchy of advertising trust, which varies slightly by gender. Most trusted by both males and females were ads that appear on "branded websites." The term is not defined in the report. However I assume this includes sites such as NY Times.com, ESPN.com, People.com and so on. In that case, one could infer that the sites' brands conferred some halo of credibility on the ads that appear on them. [...]

Related Topics: Channel: Strategy | Facebook: Advertising | Legal: Privacy | Social Media Marketing | Statistics: General | Statistics: Online Behavior | Statistics: Popularity & Usage

Yahoo has launched a new visualization tool that offers some insights into how it chooses what content to show on the Yahoo home page and other properties. It offers data that should be of interest to anyone in the news/publishing space. The data comes from Yahoo's "C.O.R.E." -- which stands for Content Optimization and Relevance Engine -- and the nifty visual tool can be seen at visualize.yahoo.com/core. Controls on the left offer demographic data; you can see what content was viewed by age or gender. On the right, you can limit the data to interests (news, finance, sports) or a lis [...]

Related Topics: Channel: Content Marketing | Statistics: Online Behavior | Top News | Yahoo | Yahoo: News

While you still may be arguing about last night's best ad, a handful of sites have compiled their top ads based on social media analytics.  New records were set this Super Bowl, with 12,233 tweets sent per second on the last play.  This social commentary didn't just pertain to the on-play action either.  A variety of methods were used to grade the Super Bowl ads including comments, mentions, and sentiment analysis.  Here's a roundup of sources who ranked ads based on social indicators. AdAge Using overall social comments as a main metric, AdAge generated a top ads report in conjunction [...]

Related Topics: Channel: Strategy | Social Media Marketing | Social Media Marketing: Advertising | Statistics: Online Behavior | Statistics: Social Media | Top News

The New York Giants, New England Patriots and Super Bowl XLVI have dethroned Tim Tebow as the sports king of Twitter. Sunday night's Super Bowl set a new sports-related record with 12,233 tweets per second (TPS) as the game ended on a failed "Hail Mary" pass that secured a 21-17 Giants' win over the Patriots. That's more than triple the 4,064 TPS level of last year's Super Bowl. Here's the official @twitter record announcement from Sunday night: The highest Tweets per second #SuperBowl peak came at the end of the game: 12,233. 2nd highest was during Madonna's performance: 10,245. [...]

Related Topics: Channel: Strategy | Social Media Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage | Twitter: Statistics

It has been known for some time that is much as 82 percent of smartphone users (InsightExpress, 2010) consult their iPhones and Android handsets in stores as part of on-site shopping research. Last year Google said that 70 percent of US smartphone owners did price research and looked up product reviews in stores. And this morning the Pew Internet Project released survey data echoing the earlier findings but offering some additional color and insight into mobile shopper behavior. The Pew data, drawn from a survey during Q4 last year, offer numbers that are somewhat more "restrained" than the [...]

Related Topics: Amazon | Channel: Retail | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

When Wikipedia, the fifth most-visited site on the web (source), went offline for 24 hours last week as part of the mass SOPA/PIPA legislation protests, millions of Wikipedia users were left in a state of virtual limbo. What to do? Where to go? Who ended up getting all the traffic while Wikipedia was down for a day? According to Experian Hitwise, Wikipedia's loss was a win for Facebook, Twitter and several answer/homework websites. This first chart shows the overall downstream traffic from Wikipedia on January 18th - the day of the protests. Facebook was the most visited site from Wiki [...]

Related Topics: Channel: Content Marketing | Facebook | Social Media Marketing | Statistics: Online Behavior | Top News | Twitter | Wikipedia

Earlier today, Google CEO Larry Page told an audience on the company's quarterly earnings call that Google+ is currently seeing 60 percent of its users "engage" on a daily basis, and 80 percent engage weekly. Or did he? That's how I reported it here on Marketing Land, and also how countless others heard and reported it, too. During the call, Google's Vic Gundotra was posting images on Google+ that also give the impression that 60 percent/80 percent of Google+ users sign-in daily/weekly. Here are a couple: Meanwhile, Google's Louis Gray, shared the same message on Google+: [...]

Related Topics: Channel: Strategy | Google: Google+ | Social Media Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage

By all accounts, yesterday was a big and important day for the tech and online marketing industries. Hundreds of websites protested the SOPA & PIPA bills that are currently moving through the U.S. Congress by either going completely dark for the day or -- as we did here on Marketing Land and our sister site, Search Engine Land -- blackening a portion of our site and adding anti-SOPA/PIPA messaging to their home pages. Did it work? Well, the two bills are not dead, but they're certainly damaged. By Wednesday night, the Washington Post says that at least four co-sponsors dropped support o [...]

Related Topics: Channel: Industry | Features & Analysis | Google: Legal | Internet Marketing Industry | Legal | Legal: Copyright & Trademark | Statistics: Online Behavior | Top News

Sixty-nine percent of American women online say they rely on advice they find on blogs when making consumer electronics purchases, versus only 53 percent that say they rely on social networks. That's the conclusion of a recent survey sponsored by BlogHer, the female-oriented blog network. The largest number of respondents (74%) said they most preferred to get information about products by visiting stores, suggesting that educating retail salespeople would be an important part of a consumer electronics marketer's strategy. Next up (61%) was manufacturers' websites. Consumer electronics revie [...]

Related Topics: Blogging | Channel: Content Marketing | Statistics: Online Behavior | Word Of Mouth Marketing