Report: Online Retailers See A 30% Increase In Site Traffic During Thanksgiving Week

online shopping According to a report from marketing technology provider BrightTag, online retailers experienced a 30 percent increase in  traffic volume on the Monday preceding Black Friday this year, compared to the same day in 2012. BrightTag says the gains in shopping traffic were most likely the result of retailers sending Black Friday promotions a full week prior to Thanksgiving week, a stretch of days that now includes the biggest shopping weekend on record. Processing data for more than 1,000 clients, BrightTag says it measures online traffic volume for a selection of the world's largest brands [...]


Mobile Activity On Xmas Eve 24 Pct. Higher Than Black Friday

smartphones Last minute shoppers this holiday season will shift their activity from PCs to mobile devices, according to an analysis of retail traffic data xAd. The mobile ad network found that mobile lookups and search activity spiked during Black Friday weekend but were even higher on Xmas Eve, which xAd is calling "mobile eve" (perhaps unfortunately). The findings show that mobile-retail activity was 24 percent higher, using last year's data, on Xmas Eve than on Black Friday weekend and so-called Cyber Monday, which this year emerged as the largest single day for e-commerce to date. This all makes [...]


Google Is Most Visited Site Of 2013, Despite Big Drops In Desktop Traffic [Nielsen]

google-g-logo-2012 Google was the most popular web brand of 2013, with an average monthly audience of almost 165 million unique visitors. That's according to Nielsen's look at the top digital brands of the year, just published today. The data covers U.S. desktop web traffic from January through October of this year. For Google, that average monthly audience is a six percent drop from 2012. Facebook, the second most popular website with an estimated 134 million monthly visitors, saw an even bigger drop in desktop traffic -- down 16 percent from 2012. And Yahoo, the same: third overall at about 130 millio [...]


Survey: 3 Out Of 4 Consumers Now Notice Retargeted Ads

retargeting-spying-binoculars-featured The curtain has been lifted. Consumers are overwhelmingly aware they are being tracked and advertised to by retailers whose sites they've visited. A new survey from Marketing Land and SurveyMonkey finds this and other interesting insights on how consumers view site retargeting. As behavioral targeting comes of age with ever more ways to target consumers based on actions they've taken online, it's not surprising more consumers are becoming savvy about being retargeted on Facebook and the web at large. The level of awareness may surprise you, though. The survey, which focused on site r [...]


Facebook Most Used Mobile App, Google App 10th

smartphone-shutterstock Consumer Intelligence Research Partners (CIRP) has released US-based survey data about most frequently used mobile apps and top app publishers. Consistent with comScore data, CIRP found that Facebook was the leading and most frequently used mobile app. The firm asked mobile users to identify their "three most frequently used [mobile phone] apps." Facebook had four times the usage of the next app on the list, which was Twitter. That Twitter ranked so highly is something of a surprise, as are the relatively low rankings of Google (search) and Google Maps. An important caveat: these dat [...]


ComScore: Cyber Monday Desktop Sales Hit $1.735 Billion, Confirming Biggest Online Shopping Day Ever

ecommerce-online-sales-retail Yesterday's comScore Cyber Monday report confirmed this year's online shopping numbers represented the biggest Cyber Monday on record, generating $1.735 billion in desktop sales. As previous reports showed, this record-breaking day was an 18 percent increase over 2012's Cyber Monday spend. According to comScore, US retail ecommerce spending for the first 32-days of this November-December holiday season (November 1 through December 2) reached $23.9 billion, an eight percent increase over last year's sales during the same time period. At $5.3 billion, online desktop sales during the five-day [...]


Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders

shutterstock_92512636-tabletShopping The latest data from e-commerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in e-commerce history. Online sales rose 18 percent compared to Cyber Monday 2012. Mobile again showed its ascendency, with one in three purchases completed via phones and tablets on Monday. Both tablets and phones took order share away from desktops/laptops this year. According to Custora's data, phones drove 18 percent of orders in 2013, compared to 13 percent in 2013. Tablet share of orders increased to 11 percent, up from 8 percent in 2012. Cyber Monday's record results follow [...]


Survey: 91 Percent Of Parents To Use Smartphones Black Friday Weekend

shopping-featured As the first winter snow blankets parts of the East Coast and Midwest, a blizzard of new Black Friday/Cyber Monday PR-driven survey data, predictions and "infographics" are hitting the wires and inboxes. Each of the involved studies offers slightly different figures and estimates of what will happen. Among those addressing mobile usage there's a consensus: smartphones will be out in force. Accordingly, today the IAB released survey data (n=2,033 US adults) collected in October about expected Black Friday weekend shopping. The slice of data that the IAB published this morning focuses in spec [...]


Facebook’s Sandberg Says “The Majority Of US Teens Use Facebook Almost Every Day”

facebook-teens-youth-featured In an interview with Mike Isaac of AllThingsD.com, Facebook COO Sheryl Sandberg claimed the media over-reacted to Facebook CFO Ebersman's comment during a recent earnings call when he mentioned the site was seeing a drop in daily usage among teens. Sandberg told Isaac, "As we said on the earnings call, overall US teen usage of Facebook remains stable. The vast majority of US teens are on Facebook. And the majority of US teens use Facebook almost every day." Sandberg went on to say the challenge for Facebook is the fact they have been around for ten years now and are no longer the "shiny [...]


Report: Marketing Research Claims Tech Gadgets To Be Most Popular Gifts This Holiday Season

experian logo According to Experian Marketing Services, this year's holiday gift lists will be filled with tech gadgets. Based on search and click trends for the four weeks leading up to November 9, Experian claims the most popular product searches included fitness gadgets, mobile devices and game consoles. Experian's report showed Uggs won the No. 1 spot for the top ten product searches overall, but seven of the remaining nine spots were taken by tech products, including Sony's PS4, Xbox One, Fitbit and the iPhone 5s. For the most popular toy product searches, Experian discovered the Skylanders [...]


E-Commerce To Cross $200 Billion Threshold This Year

ecommerce-online-sales-retail It's all but certain that when the smoke clears after Q4 holiday shopping in the US, e-commerce will have crossed the $200 billion threshold for the first time. That's based on extrapolating from data released today by comScore. The firm reported that e-commerce in the third quarter was $47.5 billion. That's up 13 percent vs. Q3 2012. We can probably expect fourth quarter e-commerce spending to be more than $60 billion, which would easily lift the full-year 2013 total to more than $200 billion. These are impressive figures and the market shows robust growth. However a much bigger an [...]


Why So Sad? Curalate Study Finds Instagram Images With Blue Hues Win More Likes

instagram-blue-featured After analyzing over 30 image features of eight million Instagram photos, visual analytics provider Curalate found images with blue hues received 24 percent more Likes than photos with predominantly red hues on the photo-sharing platform. Scheduled to be released next week, Curalate's Instagram study also discovered single-colored images were more popular than images with multiple colors, winning 17 percent more Likes. The Instagram study results were much different than the findings from Curalate's earlier Pinterest study that found, among other things, red images were more likely to be re [...]


Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter

Twitter logo A new study from social software provider Lithium reveals 53 percent of consumers expect a brand to respond to a tweet within an hour. That number jumps to 72 percent of consumers expecting a response if the tweet is a complaint about the brand or its products. Lithium commissioned Millward Brown Digital to conduct the study evaluating consumer expectations when interacting with brands on Twitter. Surveying 501 respondents who claimed they actively engaged with businesses on Twitter, the study found a brand's response time to tweets can significantly impact the brand's overall reputation. [...]


Infographic: What Holiday Shoppers Want From Retailers In 2013

Tis the season Infographic FINAL high res The first holiday shopping ads have already hit TV. Once again, the season seems to be starting earlier than ever. But for online retailers, you can never prepare early enough. Are you ready? Here's a preview of what holiday shoppers are looking for this year. The folks at shopping search engine Pricegrabber have compiled the results of its Winter Holiday Shopping Survey into the infographic further below. But first, a summary of findings. Customer Service, Free Shipping Key To Loyalty, Motivation Conducted last month, involving nearly 3,000 online shopping consumers in the US, the surv [...]


Report: Online Shoppers More Likely To Respond To Free Shipping Offers Than Price Discounts

Retention Science logo Based on data pulled from 100 million online transactions, 20 million user profiles and 100 email campaigns, marketing solution provider Retention Science discovered online shoppers are twice as likely to respond to free shipping offers versus price discounts. According to Retention Science's report, conversion rates for 'Free Shipping' offers ranged from .22 percent to 1.9 percent, while 'Percentage-Off' incentives garnered a .1 percent to .8 percent success rate. Another key finding of the report revealed emails sent during the afternoon had the highest conversion rate at 38 percen [...]


Study: Number Of People Who Share Or Post Videos Online Has Doubled Since 2009

Video click A study from Pew Research Center evaluating the online video activity of American adult Internet users found the number of people who share or post videos online has doubled in the last four years, growing from 14 percent in 2009 to 31 percent today. The Pew Research Center surveyed 1,003 adults via telephone interviews, with questions ranging from how often survey participants viewed online videos and the types of video content viewed and created, to the sites where videos are posted and the frequency videos are watched on cell phones. The study discovered that the number of people view [...]


Who Are The 15 Percent Of Adults Who Don’t Use The Internet?

pipes According to new survey data from the Pew Research Center, 15 percent of US adults don't use the Internet or email. If there are roughly 250 million adults in the US, that would mean just under 38 million people are "non-Internet users." Pew's survey data reflect that most of the non-Internet users are over 50 with the largest group in the over 65 age category. They're also less educated and less affluent than the online population: Internet use remains strongly correlated with age, educational attainment, and household income. One of the strongest patterns in the data on internet use is b [...]


Confidence Crisis: 40 Percent Don’t Trust Online Reviews

Encourage Reviews Over the course of the past year, there have been a number of online review scandals. Most recently, there was a New York regulatory crackdown on fake reviews being generated by "reputation management" firms. It's unclear whether the publicity surrounding any of these events has eroded consumer confidence in online reviews and their authenticity. A recent Nielsen study indicated that online reviews were among the most trusted sources of information for consumers. And numerous consumer surveys have argued that Internet users routinely consult and rely on reviews to help make purchase decisi [...]


Pew: 34 Percent Go Online “Mostly” With Mobile

mobile-devices-featured The Pew Research Center released new survey data about mobile phone internet access today. The organization says that 93 percent of smartphone owners use their phones to go online and 63 percent of all mobile phone owners do so. Pew says that 34 percent of all those who go online with their phones do "most" of their internet browsing via mobile: When asked which device they use most often to access the internet, one third (34%) of cell internet users say that they mostly use their cell phone rather than some other device such as a desktop or laptop computer (we refer to this group as [...]


Report: Almost 90 Percent Concerned About Online Privacy & Trying To Avoid Advertisers

online privacy A new survey based report from the Pew Research Center has some interesting and eye-opening findings about online privacy. Among them, the survey finds that 86 percent of US internet users "have taken steps online to remove or mask their digital footprints" using a variety of methods. Part of the survey dealt with online security and identity theft, which I won't go into here. Despite their efforts the majority of respondents (59 percent) now believe it's not possible to be completely anonymous online. And 68 percent said that the current legal framework is not sufficient to protect onli [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!