Among the many miraculous things Tim Tebow has done, we can now add this: a record for the most sports-related tweets per second. It happened yesterday during the NFL playoff game between Tebow's Denver Broncos and the defending AFC champion Pittsburgh Steelers. Tebow's legend has grown this season thanks to his leading the team on several miraculous late-game comebacks, coupled with the quarterback's penchant to kneel down and openly pray on the sidelines during games. (A practice that's now called Tebowing, which has also been officially recognized as a word in some quarters.) Anyhoo, [...]

Related Topics: Channel: Strategy | Social Media Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage | Top News | Twitter: Statistics

Marketers have long known that the path to purchase is typically a complex one that involves multiple media. A new study from Google and Compete reinforces this and shows transparently how consumers (shopping for toys) use multiple media and, increasingly, multiple screens to make buying decisions. Compete surveyed consumers who had "researched or shopped for toys online within the past 6 months" between July and September, 2011. Although there are some unique aspects of toy shopping (i.e., the influence of children) most of the takeaways and data can probably be generalized to product shop [...]

Related Topics: Channel: Display Advertising | Display Advertising | Features & Analysis | Google | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

ForeSee Results, which surveys consumers about their online experiences and customer satisfaction, released another "E-Retail Satisfaction Index" following the xmas holiday online shopping frenzy. (As an aside, comScore reported this week that holiday e-commerce was up 15 percent vs. last year to $35.3 billion.) ForeSee Results uses the methodology of the American Customer Satisfaction Index (ACSI) to calculate its scores. Among the key findings were the following: Amazon emerged as the top company in the "E-Retail" category, with 88 points vs. the category average of 79. Apple scored a [...]

Related Topics: Amazon | Channel: Retail | E-Commerce | Statistics: Market Share | Statistics: Online Behavior | Statistics: Popularity & Usage

A recent social networking comScore report broke down global and U.S. trends in Social Media.  This annual report solidified the hold that social networking has on global web activity and uncovered some surprising global trends.  Here are some highlights from the data: Social Networking: The Most Popular Online Activity Reaching 82% of the world's online population, social networking has become the predominant activity on the web.  The time users have spend engaging with social networks has tripled over the last few years. Social networking now accounts for 19% of all time spend [...]

Related Topics: Channel: Display Advertising | Display Advertising | Facebook | Social Media Marketing | Social Media Marketing: Advertising | Statistics: Online Behavior | Statistics: Popularity & Usage

Twelve zeroes. A trillion. It looks like this: 1,000,000,000,000 That's how many videos we collectively watched on YouTube in 2011. Or, as the YouTube blog explains, about 140 views for every person on earth and more than double the number of stars in the sky. (Oh, yeah? But it's nothing compared to our $15 trillion national debt, so there!) Still, that's a stunning number. And it's part of YouTube's 2011 Rewind feature that looks back at how and what we watched over the past 12 months. Most Watched YouTube Videos of 2011 This list doesn't include videos from major music label [...]

Related Topics: Channel: Video | Google: YouTube | Statistics: Online Behavior | Video

Who gets friended on Facebook? Real life friends, then friends of friends. What gets you unfriended? Being offensive, not being well known or trying to sell someone something. These stats come from an NM Incite infographic looking at why we friend and unfriend on Facebook. The infographic also cover what social media is most used for in general: to maintain contact with family, to be entertained but also to read consumer feedback, learn about products and get coupons and promotions: You'll find the infographic here, along with the source of the stats, a "State Of Social Media Report" tha [...]

Related Topics: Channel: Strategy | Infographics | Statistics: Online Behavior

A new global survey from Pew Internet shows social and mobile information from around the globe.  While the U.S. is among the leaders of each category, Israel takes the top spot for both social networking and mobile internet usage (tied with Japan).  The study also shows that GDP correlates  with both social and mobile usage.  Here's a look at some of the key facts and figures from the survey. Mobile Internet Usage An interesting element of the report shows the percentage of cell phone users who use the internet on their mobile phones.  The U.S. ranks third (43%) in Internet use behin [...]

Related Topics: Channel: Mobile Marketing | Mobile Marketing | Social Media Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

Fifty-two percent of all sharing online happens on Facebook, about four times more than Twitter's 13.5 percent. And Google +1 sharing "has plateaued." That's according to sharing platform AddThis, which shared its 2011 Sharing Trends today. The numbers are interesting. Facebook, as you'd expect, owns the lion's share of sharing with 52.1 percent. Twitter represents only 13.5 percent of sharing on the web, but that's a whopping 577 percent (yes, five hundred seventy-seven) higher than a year ago. Tumblr's growth was even more dramatic: 1,299.5 percent between 2010 and 2011. AddThis says G [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Google: Google +1 | Social Media Marketing | Statistics: Online Behavior | Top News | Twitter: Statistics

Wi-Fi ad network JiWire releases a quarterly report based on surveys of its users, who are accessing WiFi on laptops, smartphones and, increasingly, tablets. JiWire delivers advertising to thousands of public Wi-Fi locations in numerous countries. Its survey samples are typically 1,000 to 2,000 consumers. The Q3 data (drawn mainly from US and UK users) show the dramatic growth of tablets and a range of other attitudes and behaviors. The data are not representative of all consumers but a somewhat more "advanced" audience. For example, 62 percent of JiWire survey respondents own a smartphone [...]

Related Topics: Channel: Mobile Marketing | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

According to an eMarketer analysis of time spent with media, TV and mobile saw significant gains vs. 2010 -- with conventional TV the winner and still champion. According to the data presented, the average US adult spends about 4 hours and 34 minutes per day watching TV. Multitasking is counted as time spent independently with each medium. (Here are some gratuitous but related, facts: Almost one in three Americans are technically obese, while one in 20 are clinically depressed according to the US Center for Disease Control. Excessive TV watching is partly a reaction to stress and/or dep [...]

Related Topics: Channel: Mobile Marketing | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

"Space City" Houston ranks number one on the Interactive Advertising Bureau's list of mobile shopping cities, followed by New York, Atlanta, Los Angeles and Dallas-Fort Worth. The industry group looked at mobile phone ownership, the influence of mobile coupons and ownership of mobile retail and social media applications when putting together its rankings. Surprisingly, uber-tech-savvy San Francisco didn't make the top 10, coming in at 11 in the rankings. The results suggest that marketers trying to reach consumers in the top-ranked metro areas should prioritize efforts to make their [...]

Related Topics: Channel: Mobile Marketing | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior

Today Twitter announced the Top Tweets per Second in 2011, part of its ongoing Year In Review.  Back in October we complied a list at Search Engine Land, which is strikingly still similar. The top Twitter events displayed in "tweets per second" (or TPS)  for 2011 were: 8,868 TPS: MTV Video Awards (Beyonce announces pregnancy) - August 28th 7,671 TPS:  Troy Davis execution - September 20th 7,196 TPS:  End of FIFA Women's World Cup - July 17th 7,166 TPS:  Brazil elimination from the Copa America - July 17th 7,064 TPS:  Steve Jobs's resignation from Apple - August 2 [...]

Related Topics: Channel: Strategy | Statistics: Online Behavior | Twitter | Twitter: Statistics

Tired of hearing about "Cyber Monday"? I'm not. In fact, I can't get enough shopping data, which just keep rolling in from seemingly innumerable sources. Now our friends at comScore have opened the aperture a bit on holiday online shopping with some new "Cyber Week" data. The $6 Billion Cyber Week The metrics firm said that online shopping for holiday 2011 has already reached $18.7 billion (a 15 percent increase vs. a year ago). Driven by aggressive pricing and free shipping, US consumers spent almost $6 billion in the week following the Thanksgiving holiday. Free Shipping Desired Free [...]

Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Spend Projections | Top News

Marketers, don't put all your eggs in the email marketing basket just yet. A new survey shows that direct mail is still a worthy competitor for customers' attention, with more than half of respondents saying they enjoy getting postal mail from brands about new products. The data come from a new Epsilon study, The Formula for Success: Preference and Trust, just released this week. A total of 4,800 U.S. and Canadian consumers completed the survey in August. When asked about email versus postal mail, 50% of U.S. consumers said they give postal mail more attention than email. In Canada, 48% [...]

Related Topics: Channel: Email Marketing | Email Marketing | Statistics: Email Marketing | Statistics: Online Behavior

If you still think people are task-oriented when they're spending time on the Internet, you're behind the times. Increasingly, adults, especially young adults, report that they get online for no reason at all, instead looking for entertainment and diversion, according to the latest report from the Pew Research Center's Internet and American Life Project. Internet Surfers Just Wanna Have Fun Pew reported that 58% of all adults (or 74% of online adults) it surveyed reported using the Internet this way in general: When the organization first asked this question in 2000, only 29% of adult [...]

Related Topics: Channel: Strategy | Features & Analysis | Statistics: Online Behavior