Amazon Beats Combined Online Sales Of Major US Retailers

amazon-featured The Wall Street Journal reports that the US Securities & Exchange Commission recently asked major traditional retailers to break out specific figures regarding their online sales, rather than simply reporting percentage growth rates. It turns out those actual numbers, combined, don't equal their nemesis Amazon. Amazon's 2012 revenues were $61.1 billion. However Amazon's margins are less than razor thin. Though many of the retailers mentioned in the WSJ article now see a healthy percentage of annual sales from the Internet, some, like Target, underperform the market. Target disclosed [...]


Smartphones Driving Nearly Twice The Commerce Of Tablets — comScore

smartphones Every report I've seen comparing conversions on PCs, smartphones and tablets shows tablets as having much higher conversion rates than smartphones. Part of the reason is that people rarely complete transactions on their smartphones -- they tend to buy later on PCs or tablets or offline. That's why it's both interesting and curious that comScore has data showing the percentage of e-commerce transactions happening on smartphones being almost 2X of tablets. However, as a percentage of the total value of e-commerce in the US mobile (smartphones + tablets) still constitutes less than 10 percent. [...]


Report: 80 Percent On Broadband, 3 Percent Still Dialing Up

internet-speed-featured According to new data out this morning from the Pew Research Center, 70 percent of American adults have "broadband" at home. (Broadband speeds aren't defined in the report.) Three percent of US adults are still on dial-up. There are a great many so-called broadband connections that are pretty slow. But that's another discussion. As with all things tech, more educated and affluent users are better connected than those with less education and income. Interestingly, 10 percent of survey respondents have a smartphone but no broadband at home. According to the data: 46 percent of A [...]


Pew: Nearly Half Of Teens Have Turned Off Mobile Location Tracking

mobile-apps-200px The Pew Internet & American Life project has released some new survey data about teens and mobile privacy. What the data reflect is that a majority of teens have downloaded apps and that they're quite aware and sensitive to privacy issues, especially personal data collection and location tracking. According to Pew 78 percent of teens have a mobile phone and 23 percent have a tablet. The following are the top-level findings from the study, which consisted of surveys and focus groups (for qualitative color): 58 percent of all teens have downloaded mobile apps 51 percent of teens hav [...]


Twitter Sets A New Tweets-Per-Second Record In Japan, Is Happy No One Noticed

twitter-tweets-birds-featured The world record for Twitter activity will stay in Japan for the foreseeable future. Twitter announced late Friday that, back on August 3rd, Japanese Twitter users hit a peak of 143,199 tweets per second (TPS) during a showing of a movie called Castle in the Sky. If that sounds familiar, it's because that same movie set the previous TPS record at 25,088 back in 2011. This recent record, Twitter says, involved a spike of about 25 times higher than normal activity. Chances are pretty good that most of you reading this article didn't even notice the new record set two weeks ago, and [...]


Study: The Top 100 Global Brands Winning On YouTube Publish 78 To 500 Videos A Month

youtube-featured Video marketing company Pixability's newly released study measuring YouTube activity for the Top 100 Global Brands reveals that the top performers are publishing approximately 78 videos per month, with media companies like MTV, Thomson Reuters and Disney posting upwards of 500 videos per month. According to the study, YouTube video publishing rates for the Top 100 Global brands have increased an average of 73 percent annually since 2009. The total number of uploads for the same group of companies has grown from a few dozen published in 2005 to more than 10,000 cumulative videos published in [...]


Study: Nielsen Research Proves Twitter Impact On TV Ratings Is A 2-Way Street

twitter-tv-video-featured Nielsen released an independent Twitter Causation study today that proves Twitter activity influences Live TV Ratings, while Live TV Ratings simultaneously impact program-related Tweet volume. The study set out to discover if Tweets were driving TV Ratings, or if TV Ratings increased Twitter activity around shows already being watched. According to the research findings, while one hand does appear to feed the other, it's more frequent that Live TV Ratings increase Twitter activity around TV programming, versus Tweet volume increasing Live TV ratings. Of the 221 broadcast primetime progra [...]


Facebook Well Ahead Of Google, Yahoo In Social Logins [Gigya]

In addition to its social sharing data, Gigya has also shared social login statistics that are aggregated from its client base of more than 700 brands. During Q2 2013 (April-June), Facebook was the dominant platform, with 52 percent of all social logins. Google was a healthy second with 24 percent, and Yahoo a solid third at 17 percent. Gigya says the current data represents big gains for Google over the past couple years. Gigya's social login data is similar in the media/publishing category, where Facebook (44 percent), Google (28 percent) and Yahoo (21 percent) are the top login pr [...]


Gigya: Only 2 Percent Of Social Sharing Happens On Google+

google-plus-featured Despite a reportedly growing user base, Google+ isn't popular when it comes to sharing content on social networks. A new report from Gigya says that only two percent of social sharing happened on Google+ in Q2 of this year (April-June 2013). That's a fraction of the sharing that took place on Facebook, Twitter and even Pinterest, Gigya says. Those same three sites -- Facebook, Twitter and Pinterest -- are the top sharing destinations from both media/publishing sites and e-commerce sites, too. But in the latter category, e-commerce, Pinterest is actually the top sharing destination. [...]


Social Login Shares Saw Little Change In Q2, Janrain Says

janrain logo After a couple quarters of gains, Google's share of social logins across the Web flattened in the second quarter of 2013. Similarly, Facebook's share of social logins also flattened during Q2. But that's a better sign for Facebook, because it had seen its share of social logins drop for two quarters in a row. According to Janrain's latest quarterly report, Facebook still holds 46 percent share of social logins and Google is still second at 34 percent. And the folks at Janrain must've had an easy time putting that chart together, because it's pretty much exactly the same as the cha [...]


Nielsen Study Reveals 4 Out Of 5 Yelp Users Stop By Yelp Before Making Local Purchases

yelp icon According to a Nielsen survey commissioned by Yelp, four out of five Yelp users visit Yelp.com before spending money, and 93 percent say that visiting Yelp leads to a local purchase. When asked why they use Yelp, 82 percent said they typically visit Yelp because they intend to buy a product or service. Of the participants identified as Yelp users, 89 percent said they typically make a purchase within a week from the businesses they find on Yelp. The 93 percent who said Yelp leads to a local purchase included participants who responded always, frequently, or occasionally. When asked [...]


Why Do Consumers Become Facebook Fans? Study Says It Depends On The Brand

facebook-like-logos Consumers may be a bit more sophisticated than the conventional wisdom would lead us to believe. According to a new study from Syncapse, there's not a single dominant reason that consumers choose to become a brand's Facebook fan. Instead, there are numerous different reasons it happens -- and, what's more, the biggest "fan-drivers" depend on what brand you're talking about. This is something that brands and marketers have been trying to sort out for several years. When I wrote about it in 2010 on Small Business Search Marketing, two separate studies both suggested that coupons and deals [...]


Search Remains First, Social Second For How People Find Websites

forrester-search2012-600x505 Each year, Forrester Research publishes a report detailing how consumers find websites. The findings are always fascinating, because they reveal different preferences between generations, and the popularity of different discovery methods changes from year to year, sometimes in surprising ways. For 2012, 54% of respondents found websites through natural search results, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010. Links were the third important means of website discovery, with 28% say [...]


Nearly 30 Percent Of UK Travel Searchers Use Mobile Exclusively

mobile travel usage Nielsen, xAd and Telmetrics have released new data from their expansive "Mobile Path to Purchase" study (registration req'd) of US and UK mobile consumer behavior. This particular set of data are focused on mobile behavior in the travel vertical in the UK (infographic). As you might imagine, the data show increasing reliance by UK consumers on mobile for travel research and the growing importance of mobile in the travel-purchase process. In particular, 28 percent of people in the UK study used mobile devices for travel research -- exclusively. This compares with US data from the broade [...]


Study: 76% Of Executives Believe CEOs Should Be Utilizing Social Media Channels

social-media-network-people According to a recent study conducted by public relations firm Weber Shandwick, 76 percent of executives believe it is a good idea for CEOs to participate on social media networks. Of the executives working for CEOs who use social media, 67 percent believe that it is a good use of their CEO's time. The study revealed that CEOs who are active on social media channels rate significantly higher when it comes to leadership attributes than CEOs who do not leverage social media. When asked which words described their CEO, 43 percent of executives with socially active CEOs labeled their company [...]


Surprise: 98 Percent Of Smartphone Owners Don’t Watch Mobile Video — Study

Total-Time-spent-daily-using-a-smartphone-and-activity-share1 According to data released yesterday by Experian Marketing Services, US adults on average spend roughly an hour a day (58 minutes) on their smartphones. By comparison, according to data from InMobi, they spend 108 minutes per day using mobile media. It's not clear whether the latter figure also includes tablets. According to the Experian data, the top smartphone activities (percentage of time spent) are the following: Talking -- 26 percent Texting -- 20 percent Social networking -- 16 percent Web browsing -- 14 percent Email -- 9 percent Games -- 8 percent Other -- 9 percent [...]


Retail E-Commerce Spending Hits $50.2 Billion, First Time Ever To Hit $50 Billion In 2 Consecutive Quarters

ecommerce-online-sales-retail According to a new report from comScore, retail e-commerce spending reached $50.2 billion for the first quarter of 2013, surpassing the $50 billion mark for the second consecutive quarter on record after reaching $56 billion in Q4 2012. This is the fourteenth consecutive quarter of year-over-year growth and tenth consecutive quarter to earn double-digit growth, with sales up 13 percent for Q1 2013. While still strong, last quarter's 13 percent growth rate was slightly less than growth during previous quarters. "One potential explanation for this mild deceleration is the payroll tax increase [...]


Brands Wanting More Leverage On Pinterest Should Follow The Lead Of Better Homes & Gardens

pinterest-logo-220 Social media metrics firm Unmetric evaluated over 5,000 branded Pinterest pages to determine which brands are leading on the social networking site built on images. The data gathered spanned from all time up until March 14, 2013 to identify the top five brands in five different categories: most followers, most comments, most likes, most pins and most repins. Of all the brands succeeding on Pinterest, Better Homes and Gardens made the most appearances, showing up in three of the five categories. The report revealed that brands with fashion, recipe, home and wedding boards score the highest a [...]


Study: Frequent “Smartphone Shoppers” Buy More Than Others

smartphones-featured If you're a retailer or an agency serving retailers, mobile is arguably now your most critical channel. Yet, despite the mounting evidence of consumer reliance on mobile devices in shopping, a majority of retailers still have "experimental" or very tepid mobile strategies. Considerable research has already established that smartphone owners use their devices heavily during offline shopping and "pre-shopping" activities. Now, Google is out with new sponsored research that reinforces the message and adds a few new insights. The study's insights come through both surveys and observation. Th [...]


Study: Mobile Users & Older Generations Are Driving Social Media Growth Around The World

social-media-network-people A new GlobalWebIndex study analyzing international social media behavior revealed that mobile use and older Internet users are driving growth for Facebook, Google+, Twitter, Pinterest and LinkedIn. To conduct the Social Stream Q1 2013 study, GlobalWebIndex surveyed 31,779 consumers in 31 different countries, examining global social media behaviors during the first quarter of this year. According to the findings, Android and iOS users were more likely to be on social networks than average Internet users. In Japan, iOS users were 133 percent more likely to use Google+ than average Internet us [...]


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