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Statistics: Online Shopping

Subscribe to Marketing Day for the very best digital marketing news, delivered each day.

  • Latest

Study: Mobile “Showroomers” Generally Buy In Stores, 18–34-Year-Olds Most Active

We learned over the weekend how prominent mobile devices were in the Black Friday shopping melee. And while a growing number of purchases are...

Greg Sterling | Nov 30, 2015 at 1:36 pm ET

Black Friday Weekend: E-Commerce Thinned Crowds, Mobile Devices Drove Traffic

Black Friday ain’t what it used to be. The cultural ritual (if I can call it that) appears to have lost some of its mojo, as many...

Greg Sterling | Nov 30, 2015 at 2:43 am ET

E-Commerce Conversion Rate Rose To 71% Higher Than October Average Last Week

According to aggregated e-commerce data, online shoppers are jumping right in and placing their orders....

Pamela Parker | Nov 24, 2015 at 12:56 pm ET

Surveys: On Black Friday, Millennials Will Be In Stores And On Their Smartphones

‘Tis the season for holiday shopping surveys. Two new ones from Wanderful Media and Retale offer insights into the mind of the coveted but...

Greg Sterling | Nov 17, 2015 at 11:51 pm ET

Adobe Predicts Online Holiday Sales To Hit Record $83B, Cyber Monday To Generate $3B

According to Adobe's forecasts, this holiday season will see an 11% year-over-year increase in online...

Amy Gesenhues | Oct 29, 2015 at 2:26 pm ET

Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level

The data visualization tool shows search data on more than 5,000 products in US...

Ginny Marvin | Oct 23, 2015 at 9:26 am ET

Study: Mobile Apps For Engagement, Mobile Web For Research & Comparisons

The mobile web and apps are complementary. However they’ve been treated as though they’re mutually exclusive in the press and in...

Greg Sterling | Oct 12, 2015 at 1:49 pm ET

Online Sales Expected To Increase 6 To 8 Percent This Holiday Season, NRF Says

The National Retail Federation estimates solid retail sales growth this holiday. E-commerce is expected to outpace overall retail sales growth...

Ginny Marvin | Oct 9, 2015 at 5:07 pm ET

Amazon Is the Starting Point For 44 Percent Of Consumers Searching For Products. Is Google Losing, Then?

A new survey compares Amazon and search engine performance to an earlier study. A look at what the comparison might actually signal about...

Ginny Marvin | Oct 8, 2015 at 11:31 am ET

Survey: Personalization & Relevance Increasingly Overlap In Consumers’ Minds

Another day, another survey about the gap between consumers’ stated desire for personalization and the ability of retailers to meet that...

Greg Sterling | Oct 8, 2015 at 3:05 am ET

E-Commerce Conversion Rates Improve In Q2 After Several Declining Quarters [Report]

Performance improvements occurred across all devices....

Ginny Marvin | Sep 11, 2015 at 1:49 pm ET

Survey: Teens Spend 2X More Time With Mobile Than PCs Or TVs

American teens, (so-called “Millennial teens”) spend more than twice as much time per day with mobile devices than they do with conventional...

Greg Sterling | Aug 21, 2015 at 1:38 pm ET

US E-Commerce Sales Jump 14 Percent, Account For 7.2 Percent Of All Retail

Overall retail sales ticked up just one percent year-over-year, according to latest US Commerce Department...

Ginny Marvin | Aug 18, 2015 at 2:45 pm ET

Not Just A Boon For Amazon: Prime Day Effect Felt Across The Web

Retail activity lifts seen on other marketplaces and retailer-owned sites during Wednesday's deal...

Ginny Marvin | Jul 17, 2015 at 3:13 pm ET

Report: Conversion & Add-To-Cart Rates Have Been Declining For A Year

Conversion rates have fallen on smartphones and desktop in the U.S., but tablets are a surprising bright spot....

Ginny Marvin | Jun 18, 2015 at 11:26 am ET

U.S. E-commerce Retail Sales Hit $261B In 2013, Annual Census Data Shows

Sales topped $261 billion in 2013 and accounted for larger percentage of total sales than in...

Ginny Marvin | May 29, 2015 at 12:21 pm ET

E-Commerce: Smartphone Traffic Grows 269 Pct, 90 Pct Of Carts Abandoned

Since Black Friday 2014 e-retailers have come to recognize that smartphones are now a major force in online shopping. However conversions remain...

Greg Sterling | Apr 30, 2015 at 11:43 am ET

Connected Experiences: Digital & Content Transformation

With the advance of the Internet of Things, marketers' opportunities to connect with consumers becomes much more varied -- and complicated....

Andy Betts | Mar 24, 2015 at 11:15 am ET

Online Shoppers 1.6X More Likely To Make Purchase After Viewing Video [Report]

According to Invodo's data, online retail video views were up 54 percent in 2014, with 43 percent of views happening in Q4....

Amy Gesenhues | Mar 16, 2015 at 10:30 am ET

Report: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% Larger

According to a new study from AddShoppers, social sharing sends an audience that spends significantly more...

Greg Finn | Feb 26, 2015 at 4:30 pm ET
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