Shakira’s “La La La” Video Beats Volkswagen’s “The Force” For Most Shared Ad Ever

Shakira World Cup video Since February of 2011, Volkswagen's iconic "The Force" Super Bowl ad has been recognized as the most shared ad of all time...until now. Released on May 22 of this year in anticipation of the World Cup games, Shakira's "La La La" video has become the most shared ad ever according to video metrics company Unruly, beating Volkswagen's "The Force" ad by 2,811 shares. “Music videos are by far the most shared type of content," said Unruly COO and co-founder Sarah Wood, "It's no surprise that brands are now blurring the lines between traditional ads and music videos in order to get thems [...]


Pinterest Tops Social Media User Satisfaction Survey, But The Bar Is Low

pinterest-plate-kitchen-featured There's good news and bad for the social media industry in the latest American Customer Satisfaction Index Customer released Monday. The good: consumer satisfaction with social networks is increasing. The bad: it's still among the lowest-ranked business categories. The social media category scored 71 on ACSI's 100-point scale, up 4.4% over 2013, fourth worst of 43 industries tracked by the survey. Social media surpassed only airlines (69), subscription TV (65) and Internet service providers (63). Among the sectors ranking higher? Wireless telephone service (72), the U.S Postal Ser [...]


Survey: Best Way To Reach Millennials Is On Social Media

social-media-spying SDL a "customer experience" software and services provider has released results of  multi-country survey of roughly 1,800 millennials (18 - 36). Not unlike other surveys the picture that emerges is of a highly mobile-centric audience that is willing to engage with marketers that earn their trust but are otherwise hard to reach. Most Millennials use at least two internet devices every day. A minority use three or even four -- 37 percent in the US. The survey also found that "19 out of 20" Millennials (globally) own smartphones and check them an average of 43 times per day (in US it's 45). [...]


Forecast Says Digital Revenue Will Exceed TV By 2018

mobile-devices-featured If eMarketer's latest media spending forecast is accurate it will mean that by 2018, there will be more digital ad revenue than TV revenue. The internet would become the largest single medium in the US advertising world. The following table (created by me) shows the real dollar values behind the market share percentages in the chart above for PC, mobile and TV advertising in the eMarketer forecast: Source: eMarketer The forecast doesn't assume, as you can see, a loss of TV revenue. Rather, it assumes massive growth in mobile and some transfer of desktop spending to mobile. By the end [...]


Mobile Ad Revenues To Surpass Newspapers, Magazines, Radio This Year — Forecast

mobile-devices-featured According to a new forecast from eMarketer, total media spending in the US will see its largest increase in a decade reaching $180.1 billion. The firm says that the growth will be lead by TV and mobile. Overall digital ad spending will represent almost 30 percent of all US ad spending this year according to eMarketer, which bases its forecasts on a wide range of third party data including other firms’ media spending forecasts. The eMarketer forecast predicts that mobile advertising will represent roughly 10 percent of all media ad spending. That would mean it would exceed tradition [...]


Comscore: Apps Now Account For Half Of All Digital Media Time

mobile-devices-trends Even if you never looked at a single survey or piece of data you'd know that time spent with smartphones and tablets is growing dramatically, just from anecdotal experience. However, there are multiple studies that have reported mobile devices drive more than 50 percent of internet time. Digital metrics firm comScore now says that mobile devices (smartphones and tablets) "accounted for 60 percent of total digital media time spent" in May. More remarkably apps represent 51 percent of all digital media time. (Per comScore, apps constitute roughly 83 percent of mobile time spent; Nielsen sa [...]


Chipotle Customers Are Smarter Than McDonald’s And Other Insights From Smartphone Data

PlaceIQ QSR Where do the smartest QSR customers eat? Where do the wealthiest go? What about the youngest? These questions could previously be answered (sort of) by surveys and other expensive market research. Now, smartphones and real-world behavior provide the answers. Using a variety of information sources, including anonymous aggregated smartphone and Census data, location intelligence provider PlaceIQ profiled fast-food customers at several competing restaurant chains: Chipotle, McDonalds, KFC, Five Guys, Chick-fil-A, Subway, Panera and Taco Bell. According to the data, McDonald's customers [...]


Nearly 90 Percent Of Google Apps Revenue Coming From “Freemium” Games

Google Play Logo black Mobile developers have long complained that Google Play doesn't generate as much revenue for them as the iOS app store. However, a new report from App Annie argues that revenue growth is increasing rapidly. The firm said that Google Play "quarterly app revenue more than doubled from Q1 2013 to Q1 2014." The top market for Google Play revenue is Japan, followed by the US, South Korea, Germany and the UK. By comparison the top markets for download volume are the US, Brazil, Russia, South Korea and India. There are now roughly 1.5 million apps on Google Play according to t [...]


Infographic: TV’s Top Twitter Moments This Season, From Breaking Bad To The Oscars

What were the moments on TV that most resonated with people on Twitter this year? According to new statistics from Nielsen, the Super Bowl, that Oscars selfie and the "Breaking Bad" finale produced the most memorable results. The stats, pulled from the social TV ratings platform that Nielsen launched in partnership with Twitter in September, will be familiar to close readers of Marketing Land. The Super Bowl dominated in tweets (25.3 million) and audience (15.3). The Oscars, fueled by Ellen's world record selfie (now with more than 3 million retweets), led in special events, with the Gra [...]


What To Expect And How To Prepare As The U.S. Mobile Landscape Matures

mobile-video-tablet-600 Marketers of late have been inundated with the idea of the proverbial rising tide of mobile. But by mid-2014, this idea, while still certainly still ringing true for many emerging or developing markets, has largely run its course within the U.S. The tide rose, we're standing waist deep, and, as the landscape steadies, the short-term shifts have become less dramatic. To get away from the analogies, both the domestic smartphone and tablet markets have largely reached maturity, and more subtle shifts in computing behavior are now on the horizon. Consider that for U.S. markets, analysts h [...]


Smartphone Share: Another Look At Devices Vs. Web Traffic

Chitika mobile web traffic The headline of today's Chitika North American smartphone usage report is that Windows Phone has finally and firmly established itself as the number three operating system. It now has the third-largest share of web traffic among mobile OSs in North America. According to Chitika's examination of "hundreds of millions of US and Canadian smartphone-based online ad impressions" in Q1, Windows Phones are generating about 1 percent of North American mobile web traffic. The moribund BlackBerry now drives less than 1 percent. Windows Phones' share of web traffic is flat however. So while [...]


Nearly 75 Percent Of Female Millennials Enrolled In Retail Loyalty Programs

shopping-featured Among top US retailers, Kohl's enjoys the highest percentage enrollment of Millennials (18 - 33 years old). That's according to survey data from white-label retail loyalty platform provider PunchTab. The firm conducted two separate surveys of more than 1,000 US Millennials in late 2013 and early 2014. Kohl's is one of the largest US retailers by number of stores and sales. That may factor into the finding of its loyalty program popularity. Source: PunchTab The survey also found, as with other groups, that Millennial shoppers tend to trust and rely upon word of mouth and the opi [...]


Mobile Devices Drive 66 Percent Of Email Opens — Report

mobile-email-600 According to Movable Ink's Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow. Movable Ink said that 66 percent of emails were opened on either a smartphone (47.2 percent) or tablet (18.5 percent) in Q1. That's up slightly from the 65 percent in Q4. By contrast PC email opens were down to 34 percent.   Source: Movable Ink (Q1 2014) Most mobile email opens happened on iOS devices. In fact there were more iP [...]


Study: Emotionally Charged Super Bowl Ads Outperformed Spots Featuring Celebrities

Video click After analyzing the success of this year's most shared Super Bowl ads, video metrics firm Unruly found the more popular ads relied on emotional responses versus star power. Unruly's The Science of Sharing: Super Bowl XLVIII report evaluated fourteen online video ads from this year's Super Bowl, and revealed only three of the top 12 ads featured celebrities: Bud Light's "Ian Up for Whatever" which ranked No. 5 with 201,905 shares, Jaguar's "British Villans" at No. 6 with 163,545 shares, and Kia's "The Truth"  ranking No. 8 with 131,451 shares. Unruly claims that of the top 100 most share [...]


Study: Positive Online Sharing Increases Purchase Intent By 9.5%

Value-Of-Share Ever wonder how much that glowing social review from your fans is worth? Turns out it's anywhere from $0.33 for a non-branded grocery item to $8,560 for a luxury car review by a close friend or family member. Social data and sharing tool ShareThis performed a study alongside the  Paley Center for Media that took a look at the value of social sharing across a variety of mediums. The overall blended lift showed that excellent online shares lead to an overall 9.5% lift in purchase incidence. The report segments the data by supermarket, min-tablets and automotive shares with vastly diff [...]


ComScore March Video Report: 46 Billion Online Videos Watched & 28.7 Billion Video Ad Views

comscore-logo According to comScore's March online video rankings report, more than 187 million Americans watched 46.6 billion online videos last month, while video ad views totaled 28.7 billion. Live Rail took the No. 1 spot for top video ad properties, earning 3.9 billion ad impressions. AOL was the leading video property in terms of delivering the highest duration of video ads, and Hulu delivered the highest frequency of video ads to viewers. ComScore reports the total time spent watching the 28.7 billion video ads totaled 10.9 billion minutes. The report noted video ads represented 38.1 percent of [...]


Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles

mobile-devices-featured Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Consumer services was the category with the highest percentage of mobile traffic at 33 percent. B2B sites had the lowest percentage of mobile traffic at 16 percent. Source: Wpromote With a much larger sample of sites, StatCounter shows a higher aggregate percentage of mobile traffic in the US market: Desktop [...]


Social Media, Mobile And YouTube Changing The Nature Of “TV”

social-media-tv A trio of reports sheds new light and visibility on how TV and digital video viewing habits are changing with social media in the multi-platform era. Viewing habits are shifting dramatically in large part because of on-demand viewing and the availability of programming across screens. According to the Ooyala Global Video Index (for Q4 2013), based on behaviors observed across its network of video publishers, smartphones and tablets are grabbing a larger share of video viewing time. The report looked video consumption on connected TVs, video on PCs, tablets and smartphones. While there [...]


The “App-Churn Window”: 60 Pct. Of Users Might Never Return

smartphone-shutterstock The strategic importance of apps is now self-evident, with roughly 90 percent of mobile internet time being spent there, according to Nielsen. However if companies' apps don't engage users quickly and effectively, they may churn -- never to return. That's according to Localytics, which offers some very useful data and advice about what it calls the "app-churn window." The longer the interval between the initial app use and a second use, the greater the risk of churn the company says. Localytics analyzed app usage patterns of iOS devices and found the following "rules": The "me [...]


Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure

Time spent with apps If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. So, you can feel free to use the contact info below to discuss how to take your campaigns to the next level and stop reading this column. For the other 99% of us, the recent announcement by app analytics provider Flurry that users are still spending more time in apps than the mo [...]


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