In a new report from Gartner, the only global market to experience mobile phone sales growth during Q1 2013 was the Asia/Pacific region, demonstrating a 6.4 percent increase year-on-year. This growth rate accounted for a 53.1 percent year-on-year increase in Asia/Pacific's share of mobile phones globally. China witnessed a 7.5 percent increase last quarter compared to Q1 2012, and accounted for 25.7 percent of all global mobile phone sales. "The Chinese and local manufacturers have been exemplary at addressing the demands of buyers by offering affordable devices with optimum features," claim [...]

Related Topics: Apple: iPhone | Channel: Mobile Marketing | Mobile Marketing | Samsung | Statistics: General | Statistics: Mobile Marketing | Statistics: Popularity & Usage

If you're a retailer or an agency serving retailers, mobile is arguably now your most critical channel. Yet, despite the mounting evidence of consumer reliance on mobile devices in shopping, a majority of retailers still have "experimental" or very tepid mobile strategies. Considerable research has already established that smartphone owners use their devices heavily during offline shopping and "pre-shopping" activities. Now, Google is out with new sponsored research that reinforces the message and adds a few new insights. The study's insights come through both surveys and observation. Th [...]

Related Topics: Channel: Mobile Marketing | Google: Mobile | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage | Top News

WordPress continues to gain in popularity among top blog publishers. The blogging platform's market share rose to 52 percent, up from 48 percent last year, according to Royal Pingdom, which uses the Technorati Top 100 blogs list for its annual study. To get a sense of WordPress' growth trend, in Royal Pingdom's first study in 2009, they found WordPress was the blogging platform of choice on 32 percent of the top 100 blogs -- that's a 63% increase in five years, while no other platform has been able to increase share in a meaningful way. According to WordPress's own stats, there are over 6 [...]

Related Topics: Channel: Strategy | Social Media Marketing | Statistics: Popularity & Usage | Top News

The March smartphone market share numbers are out from comScore. What we see is Apple gaining 2.7 points to maintain its lead as the top US smartphone maker. Samsung also gained slightly and remains the number two smartphone manufacturer in the US. All other hardware makers, including Google's troubled Motorola unit, lost ground. Below are the smartphone operating system share percentages. Android lost about a point and a half of share. Apple gained 2.7 percentage points. And Windows Phones saw a slight gain. These comScore data above stand in contrast to data released earlier in [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Despite seemingly flat to declining market share for many months, Kantar Worldpanel (the market-research unit of ad agency holding company WPP) now says that Windows Phones are seeing gains in the US market as well as abroad. The chart below offers a comparison of smartphone OS share in Q1 2012 and the same period this year. According to the data Windows Phone grew from 3.7 percent in 2012 to 5.6 percent in Q1 2013 The company attributed the gains to first-time smartphone buyers upgrading from feature phones. Kantar says that its US consumer panel "is the largest continuous consum [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Opera has released its quarterly State of Mobile Advertising report for Q1 2013. The major finding is that "iOS continues to outperform all other device platforms in terms of monetization, with the highest average eCPM and greatest percentage of publisher revenue." In addition the iPhone has regained its lead (among the publishers using Opera's Mediaworks platform) over Android handsets on a global basis. This is remarkable given the overall OS lead that Android has now established. Opera observed that "Android tablets [have grown] to a small but noticeable share of the market." However [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

Entertainment software developer Electronic Arts (EA) announced it will be retiring its Facebook games The Sims Social, SimCity Social and Pet Society on June 14, 2013. While The Sims Social reportedly gained as many as 10 million daily active users (DAU) in 2011, EA reports that activity has fallen off for its once-popular titles. With social games moving from browser to mobile devices, Facebook confirmed earlier this year that it is focusing on more action games for hardcore gamers. Currently, AppData reports The Sims Social and Pet Society at 500,000+ DAUs and SimCity Social at 100,00 [...]

Related Topics: Channel: Industry | Facebook: Apps & App Center | Facebook: Business Issues | Social Media Marketing | Statistics: Popularity & Usage

Our friends at comScore have released February US mobile market share data. The story is largely the same as it has been over the past six months but with a couple of wrinkles. Apple gained almost 4 points during the measured period (Nov - Feb) and grew its smartphone lead over Samsung in the US. Samsung dominates Apple, however, in international markets. Simultaneously, Apple gained some ground on Android, now at just under 39 percent to Android's 51 percent. After a lackluster Galaxy S4 launch, a strong iPhone 5S could build further on this momentum. That remains to be seen, howeve [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

There's always been a kind of paradox at the heart of the Android ecosystem: it's the dominant smartphone OS, but its users don't dominate the mobile Internet. Mobile browser and Internet usage numbers don't line up with handset market share. Google has always promoted its raw Android activation numbers as a way to show momentum (and boast vs. Apple). However, now that it has essentially won the market share contest, it's starting to focus on different metrics that are more meaningful -- a substantial percentage of Android users are relatively "passive" when it comes to apps and the mobile [...]

Related Topics: Channel: Mobile Marketing | Google: Android | Google: Mobile | Statistics: Popularity & Usage

Are mobile devices complementary or do they cannibalize PC usage? There are competing data and answers. It does seem clear that people use different devices in different contexts, but some simply prefer smartphones across the board. Regardless, people are now using multiple devices throughout the day. Ad network Chitika analyzed traffic patterns in the US and Canada last month to map differences in usage behavior. The data reflected in the charts below are drawn from "tens of millions of mobile- and desktop- based online ad impressions within the Chitika Ad Network." What they show are [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage

A huge percentage of TV watchers (as much as 80 percent) are now on a "second screen" during a program, though they may not necessarily be engaged in a "social conversation" about the show they are watching. They may be shopping, writing emails or reading news, instead. However, a new study from SocialGuide (and Nielsen) found that Twitter activity and conversations were positively correlated with TV ratings. Twitter was one of three "statistically significant variables" associated with positive TV ratings. The other two were past ratings and TV advertising (on behalf of the show). Ni [...]

Related Topics: Channel: Industry | Mobile Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter | Twitter: Advertising | Twitter: Business Issues | Twitter: Mobile

The Pew Research Center’s Project for Excellence in Journalism’s has served up its annual and comprehensive “State of the News Media" report. It offers a mostly pessimistic assessment of the condition and trajectory of various news media in the US today. In perhaps its most striking finding, the report shows how declining revenues leading to repeated cost-cutting have hurt readership and audience loyalty. Based on survey data, the State of the News Media argues that slipping quality and diminished coverage have alienated large numbers of people who've abandoned news publications o [...]

Related Topics: Channel: Content Marketing | Facebook: Statistics | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter: Statistics | Yahoo: News

We all know the day of multi-device and cross-screen usage is here. The challenge for marketers is to understand how to communicate effectively with consumers as they engage with multiple devices simultaneously and sequentially throughout the day. A new study commissioned by Microsoft, titled Cross-Screen Engagement, aims to help marketers learn how users are engaging with multiple screens and to find opportunities to reach consumers "in their moment". In the two-phase study, Flamingo Research and Ipsos OTX interviewed consumers in five markets—Australia, Brazil, Canada, the UK and t [...]

Related Topics: Branding | Channel: Display Advertising | Display Advertising | Features & Analysis | Internet Marketing Industry: Stats | Microsoft | Mobile Marketing | Search Marketing | Social Media Marketing | Statistics | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Popularity & Usage | Top News

New "teens and technology" survey data from Pew give us a glimpse of the Internet's future -- it's "mostly mobile." According to the Q3 2012 survey, 23 percent of teens have tablets (vs. 25 percent of adults) and 47 percent of teen cell phone owners have smartphones. This compares with approximately 55 percent of mobile phone owning US adults according to Nielsen. Given that these survey data are now about six months old, Pew's teen figures could well be higher if the survey were done today. Teens and adults in the US access the Internet at comparable levels, generally. However, among [...]

Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage | Top News

The tablet is becoming the device of choice in the air. According to Gogo, 35 percent of in-flight Internet usage happens on tablets, 32 percent on smartphones. The remaining 33 percent is on laptops. It's easy to see why tablets are becoming the preferred in-flight work and entertainment device. Economy travelers are often unable to open their laptops when the seats in front of them recline. (As an aside, here's an aggressive response to that problem.) The majority of in-flight mobile devices running on Gogo are on iOS (84 percent), while 16 percent are Android, which has grown from [...]

Related Topics: Apple: iOS | Apple: iPad | Apple: iPhone | Channel: Mobile Marketing | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Mobile ad network xAd joined the "year in review" club, releasing a report showcasing a year's worth of data from ad campaigns on its network. The bottom line: location targeting, whether in search or display, improves performance over standard mobile search and display advertising. The network offers a range of location targeting types that go well beyond conventional "geotargeting." The company told me that a majority of its national advertisers are now using one or more flavors of advanced location targeting. These include location-based behavioral targeting, audience targeting and m [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage

Experian Marketing Services (Hitwise) announced Hitwise Mobile today, a new service that offers traffic and related data about mobile user behavior in 170 categories and for 4 million mobile sites on a global basis. For the week ending February 23, Google had the top mobile site overall in the US. It also had four more in the top 10: Gmail, News, YouTube and Maps. For all the talk of Facebook mobile usage, it was third behind Google and YouTube in Hitwise's rankings (app traffic is not included, however). Compare mobile Web traffic for January. The difference is that Yahoo An [...]

Related Topics: Channel: Mobile Marketing | Google: Mobile | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Samsung has sold more than 20 million Galaxy S3 handsets to date around the world. Accordingly, the Galaxy S3 is the most popular Android handset and has eclipsed all other Android phones in the market. That's in part because of Samsung's aggressive, multi-million dollar global advertising campaign for the device. It's a very nice phone, but not the best current Android handset. That distinction, in my view, belongs to the LG-made Nexus 4. In addition, in Q4 the S3 lost its position as the world's top-selling smartphone to the iPhone. Below is a Strategy Analytics "shipments" chart showi [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

According to ad network Chitika's latest traffic study, Samsung's Galaxy S3 has caught the iPhone 5 in terms of the amount of Internet traffic it generates. The findings are drawn from "tens of millions of U.S. and Canadian smartphone mobile ad impressions" this month. Chitika said that in October 2012, Apple's latest iPhone enjoyed an 8-point lead in Web traffic share over Samsung's Galaxy. Now, it's down to one point, according to the ad network. The chart below reflects the comparative shares of the Galaxy S3 and the iPhone 5 when looking only at traffic coming from the two devices. [...]

Related Topics: Apple: iPhone | Channel: Mobile Marketing | Google: Android | Samsung | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

Woe be to any mobile phone maker that isn't named Apple or Samsung. Numbers out today from IDC show the two combining for a staggering 87.6 percent of all smartphones "shipped" in 2012 on a global basis. In Q4, according to IDC, the two companies' products constituted 91 percent of all smartphones shipped. Shipped is actually a false market share metric. That's because shipments don't always equal sales or usage. However, in the case of Apple and Samsung these data are a reasonable proxy for actual sales. According to IDC, Samsung controlled 42 percent "of all Android smartphone shipment [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Microsoft: Mobile | Mobile Marketing | Samsung | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News