Facebook is still tops when it comes to how much its average users spends on the site, but that time has declined by nearly a half-hour over the past six months. My assumption is that you can blame mobile for that. The numbers are from Nielsen's Top 10 web brands list for September 2012. Nielsen estimates that Facebook users spent about six hours, 40 minutes on the site in September. That's more than triple the time spent on Yahoo and Google and almost four times the amount of time that users spent on YouTube. But six months ago, in its March 2012 report, Nielsen estimated time spent [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Social Media Marketing | Statistics | Statistics: Popularity & Usage | Statistics: Social Media | Top News

There are almost 2X more Android handsets in the market than the iPhone. However the iPhone (and iOS devices) generate higher eCPMs and almost twice the ad revenue of Google-powered devices. This comes from Opera, which owns mobile ad network/mediator AdMarvel and released the data as part of its Q3 State of the Mobile Web report. Opera saw eCPMs of $1.48 in Q3 on the iPhone compared to an average of just $0.88 from Android devices. Across iOS devices the eCPM average was $1.64, because of a massive $4.42 eCPM from the iPad. Most of the ad revenue in the Opera/AdMarvel network (7 [...]

Related Topics: Apple: iOS | Apple: iPad | Channel: Mobile Marketing | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

You could see this one coming a mile away: Social image-sharing site Pinterest has finally cracked comScore's monthly list of the top 50 web properties in the U.S. The September Top 50 is just out, and Pinterest squeaked in at No. 50 with an estimated 25.3 million visitors. That puts it still slightly behind the declining MySpace (26 million estimated visitors). Instagram and Tumblr are also slightly ahead and Pinterest and stand at 44th and 42nd, respectively. Pinterest has been growing dramatically for at least a year, but its recent growth is no doubt being fueled by the site' [...]

Related Topics: Channel: Strategy | Pinterest | Pinterest: Statistics | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News

Samsung has sold many millions of units of its flagship Galaxy S3 Android smartphone around the world -- well over 20 million (perhaps over 30 million now). However, according to Chitika, in a little under three weeks since the iPhone 5 has been out the Apple device has passed it in terms mobile traffic share in the US market. Comparing mobile web traffic from the two devices on its network between October 3 and October 9 Chitika found that the iPhone 5 (not all iPhones) was driving more than half (56%). This speaks to the very high demand and sales for the iPhone 5 and the heavy web c [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics: Mobile Marketing | Statistics: Popularity & Usage

The folks at Compete made a splash today with a blog post that shows how Pinterest recently surpassed Tumblr in terms of unique visitors. Compete called it "monumental" and the news spread pretty quickly on Twitter and other tech/social circles. Compete's chart shows Pinterest on a more rapid rise toward 25 million uniques, while Tumblr traffic is rising more steadily toward the same number. It shows Pinterest surpassing Tumblr in August of this year. We checked in with comScore to see if their data showed the same thing. The answer? Not quite, but comScore shows that Pinterest is [...]

Related Topics: Channel: Content Marketing | Features & Analysis | Pinterest | Pinterest: Statistics | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Tumblr

Yesterday the Pew Research Center's Project for Excellence in Journalism (PEJ) released its Future of Mobile News report. The findings are based on a survey of just over 9,500 US adults this past summer. The purpose of the study was to investigate mobile news reading and consumption habits on tablets and smartphones. Accordingly Pew has found that reading news is one of the most popular activities among tablet and smartphone owners, more popular than accessing social networks in some cases. According to Pew, 22 percent of US adults have a tablet, with more planning to buy one in the [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

You may have seen the headlines this week: For the first time, Instagram surpassed Twitter in average daily mobile visitors last month. It's an important milestone in Instagram's growth, but the August numbers don't fully reflect the dramatic gains that Instagram has made over the past six months. ComScore, the source of this week's statistics via its new Mobile Metrix service, dug back and shared comparison mobile data for the two services covering March through August 2012. In that six-month span, Instagram's average daily mobile visitors jumped from 886,000 to 7.3 million -- that's a [...]

Related Topics: Channel: Strategy | Facebook: Instagram | Facebook: Mobile | Mobile Marketing | Social Media Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter | Twitter: Mobile

With its latest survey Google has affirmed that smartphone owners want sites to be optimized for their smaller screens and are inclined to abandon those that aren't. There's nothing especially revealing or controversial in these particular findings. What's more interesting about the study Google is releasing this morning is the data about features and capabilities that people want from mobile sites, including some specific things by vertical. Google used two independent research firms to survey more than 1,000 US adults, who also participated in focus group discussions and kept journals of [...]

Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

New data released by comScore shows that in the US "4 out of 5" smartphone owners are visiting retail sites on their mobile devices. The total number of mobile-retail visitors was 85.9 million according to the measurement firm. Amazon was the leading retail destination with an audience of almost 50 million smartphone owners. This makes perfect sense given the strength of Amazon's brand and the early investments the company made in mobile and tablet app development. It is the site most often used in stores to check prices and product reviews. It is also the so-called "m-commerce" leader in t [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage

There are stereotypes attached to certain social networks about the makeup of their user base. LinkedIn is for business people. Facebook has a lot of older Americans. Pinterest is for girls. That's the conventional wisdom. (And just this week, a local friend of mine -- a guy -- gave me a hard time when he found that I have a Pinterest account. I'm very comfortable with that.) But are the stereotypes true? In a report issued this week that's ostensibly about social photo/video sharing activities, the Pew Research Center’s Internet & American Life Project also shared its latest social n [...]

Related Topics: Channel: Content Marketing | Facebook: Statistics | Features & Analysis | LinkedIn | Pinterest | Pinterest: Statistics | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Tumblr | Twitter: Statistics

Google, Microsoft and Yahoo were the top three most-visited web properties in the US in August -- just as they've been for many months, and despite comScore introducing a few changes in how it estimates website traffic. In sharing the August 2012 numbers from its Media Metrix service, comScore says it's introduced three changes to how it ranks websites: The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S. census, which provides an improved accounting of the percentage of the population falling into each demographic segment. [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Popularity & Usage

We're living in a multiscreen world. Like arboreal monkeys in the rain forest, swinging from tree to tree, consumers now move between various screens throughout the day. They start on smartphones, advance to the PC and perhaps finish tasks on tablets. They watch TV and search on what they're seeing. They go back to their smartphones the next day and the process continues. It's a world that's increasingly complex for marketers to follow. And the PC promise of clear attribution almost totally breaks down in this new multiscreen environment. Google and IPSOS are the latest to try and get [...]

Related Topics: Channel: Mobile Marketing | Google: Mobile | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Popularity & Usage | Top News

Interest in Instagram rose significantly in July, enough to make it the top gaining web property in comScore's monthly tracking of traffic to U.S. websites. ComScore's July 2012 Top 50 shows a 38 percent traffic gain for Instagram between June and July, with unique visitors rising from 16.5 million to 22.7 million. Overall, that puts Instagram just outside the Top 50 at No. 56. The numbers appear to coincide with Instagram's self-reported growth. In late July, Instagram announced that its community had surpassed 80 million users and nearly four billion photos shared. Meanwhile, in ano [...]

Related Topics: Channel: Strategy | Facebook: Instagram | Statistics: Market Share | Statistics: Popularity & Usage | Statistics: Social Media | Top News

Facebook has returned to the number two spot on comScore's monthly ranking of the most popular video sites in the U.S. The July 2012 Video Metrix chart shows Facebook with a little more than 53 million unique viewers, which is about 4.5 million more than the usual No. 2, Yahoo. It should go without saying that YouTube is top site on the chart, with 157 million unique viewers during July. This isn't the first time Facebook has held the No. 2 site on comScore's video rankings. It also happened in August 2010, when both Facebook and Yahoo had more viewers than they did last month. [...]

Related Topics: Channel: Video | Facebook | Facebook: Statistics | Statistics: Market Share | Statistics: Popularity & Usage | Video

The 2012 London games are officially over with the Americans topping the medal count at 104. But which athletes and countries had the most success on Facebook once the games where officially over? Wildfire created and tracked the growth of fan bases across Facebook to help determine just who exactly won the Facebook Gold. The biggest winners were the championship U.S. Women's Gymnastics team. Of the top 10 athletes by Facebook Fan Base Growth the U.S. Gymnasts took 4 places. The number one growth leader across all the games as Gabrielle Douglas who increased her fan base growth from 14,358 [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Pages | Facebook: Statistics | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News

How popular is Google+? We could have the debate over active users again, but we've been there, done that. Instead, a new study is out that tries something different, comparing the number of shares the same story gets in relation to users on each of the major social networks. By that metric, Google+ is far, far behind Twitter and Facebook. But, as I'll explain, it might still be a mistake to dismiss Google+ from your social media efforts. Plus, the study might be fundamentally flawed. Comparing Shares: Issues To Consider I've compared sharing activity myself, when assessing Google+. I often [...]

Related Topics: Channel: Strategy | Facebook | Features & Analysis | Google: Google+ | Statistics: Popularity & Usage | Top News | Twitter

Smartphones and tablets have both opened up new opportunities and made the world more complicated for marketers. Over the past two years, study after study has confirmed the importance of mobile and the improved performance metrics of mobile vs. PC advertising. Now, newer studies are starting to reveal more subtle insights into mobile consumer behavior. One such study, released today, looks at the mobile path to purchase in three verticals and the differences between smartphone and tablet usage among US adults. It was commissioned by call-tracking provider Telmetrics and mobile ad network x [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Measurement firm comScore is launching a new tracking and metrics program for tablets. To publicize the new service comScore released some initial data, "based on a 3-month rolling sample of 6,000 US tablet owners." Treating Kindle Fire as a distinct category, comScore created demographic profiles of each segment of tablet owners. While iPad ownership skews slightly more male, comScore found that Kindle Fire ownership is more heavily female with general Android tablet ownership (pre-Nexus 7) evenly split. Owners of the iPad were more affluent on average than owners of the other table [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

Social data and analytics provider General Sentiment released its Q1 2012 Global Brands report. The ranking of brands in the study is based on the firm's use of sentiment analysis ("frequency and exposure of news mentions and social dialogue"). Brands are then valued on the basis of General Sentiment's related scoring methodology. The top/most valuable brand in the study was Apple, followed by Google and Microsoft. Yahoo was ninth. The report says that Google was marginally harmed by the introduction of its new privacy policy in March, which generated a "backlash" and negative social [...]

Related Topics: Channel: Industry | Google: Business Issues | Statistics: General | Statistics: Popularity & Usage | Statistics: Social Media

Fewer "top brands" are using Facebook and Google+ today than eight months ago. But it's not a huge decline and may just represent the normal coming and going of online brand activities. In its latest Social Share Report, BrightEdge says that 90 of the world's top brands have Facebook pages and 75 have Google+ pages. That's as of July 2012. Eight months ago, in its SocialShare Report from last December, BrightEdge reported that 93 top brands were on Facebook and 77 were on Google+. Not shown in the chart is that BrightEdge says 80 of the top 100 worldwide brands have a Twitter pre [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Pages | Facebook: Statistics | Features & Analysis | Google | Google: Google+ | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News