Survey: Only 6 Percent Of SMBs Have Mobile Sites, 45 Percent Don’t Have Any Site At All

Hibu Local directory and advertising provider Hibu published a study on small businesses (SMBs) and mobile marketing in the US and UK. It was based on a survey of 1,800 US and UK SMB respondents conducted in November and December 2013. The sample included a range of industries and business sizes. The survey found that a whopping 45 percent of US and UK SMBs still didn't have a website let alone a mobile optimized site. In both cases only 6 percent of respondents with websites said they were mobile optimized. Source: Hibu Among other findings Hibu exposes the distribution of SMB reven [...]


Nielsen: More Time On Internet Through Smartphones Than PCs

Mobile Nielsen report Nielsen has released a smörgåsbord of data on "the new digital consumer." The just released report covers a variety of categories, from device ownership and video streaming to mobile's impact on social media usage. One of the standout findings in the report is that US adults spent on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet. Of that smartphone internet time, apps capture 86 percent of usage. Only 14 percent of smartphone internet access time comes via the mobile web. TV is still the top screen. Consum [...]


Social Networks Generate Least Loyalty In 2014 Brand Keys Survey

loyalty-600px Facebook, Twitter, LinkedIn and the other major social networks might want to consider this a warning: Social networks generated the lowest loyalty scores in the 18th annual Brand Keys Customer Loyalty Engagement Index (CLEI). This year's study (which can be requested here) looked at consumer relationships with 555 brands across 64 categories -- ranging from hotels to coffee to restaurants and a number of tech/marketing-related categories. In most categories (38 of 64), the winning brand -- the one that did the best job of meeting consumer expectations -- scored above a 90 percent sa [...]


Ace Metrix Names Microsoft’s “Empowering” Ad Most Effective Super Bowl Ad This Year

Ace Metrix logo While iSpot.tv and Unruly both ranked Budweiser's "Puppy Love" the No. 1 most popular Super Bowl ad, Ace Metrix says Microsoft's "Empowering" 60-second spot was this year's most effective Super Bowl commercial. Earning an Ace Score of 710, the television and video advertising analytics firm claimed, "Microsoft eloquently demonstrated the expansiveness of their technology portfolio as evidenced by the ad's broad demographic appeal, scoring high on a number of dimensions including Emotion, Attention and Likeability as well as Change and Information." According to Ace Metrix, Microsoft [...]


Budweiser “Puppy Love” Ad Wins This Year’s Super Bowl With Over 1.3 Million Shares

puppy-love-ad-featured Budweiser has been declared this year's official Super Bowl brand winner by video analytics firm Unruly, with its "Puppy Love" ad generating more than 1.3 million shares. The ad received over a million more shares than the No. 2 spot, which was also a Budweiser ad. Budweiser won three of the top ten most shared ads this year, with its "A Hero's Welcome" taking the No. 2 spot, and "Ian Up for Whatever" taking the No. 5 spot. According to Unruly's data, Budweiser's heartwarming ad, featuring a friendship between a puppy and a Clydesdale horse, is already the sixth most shared Super Bowl ad [...]


Will Chipotle “Series” Usher In Era Of Advertainment?

Chipotle logo If you want comprehensive coverage of yesterday's Super Bowl ads check out our #Hashtag Bowl site. My own view is that most of the ads failed and won't help the brands or their products at all. Indeed, studies indicate that most Super Bowl advertising has little or no impact. In contrast, Mexican QSR chain Chipotle may be ushering in a new era of "strategic entertainment" (not my term) with its Farmed and Dangerous mini-series on Hulu. It premieres on February 17 and reportedly cost about $1 million to produce the four-episode series. Time offers a good synopsis: [Farmed and Dangerous] [...]


Twitter: More Super Bowl Tweets Than Ever, No Blackout Or Wardrobe Malfunction Required

tpm-five Twitter's shared that this year's Super Bowl generated 24.9 million tweets, more than ever before, edging out last year's record of 24.1 million tweets -- and this without a blackout or any other unexpected events other than the Seattle Seahawks's complete stomping of the Denver Broncos. Twitter is still churning through the data, but the top three peak moments were actual game action, followed by two half-time moments. Here they are (TPM stands for number of tweets per minute): 381,605 TPM: @Percy_Harvin 87 yard kickoff return for a TD to open 3rd quarter (8:32pm EST) 271,775 T [...]


The Big Smartphone Market Share Data Roundup

smartphones There are now so many sources of mobile and market share data that no one of them can or should be seen as entirely authoritative. We now have perhaps a dozen firms pushing out smartphone data on a regular basis, using shipments, survey data or traffic as measures of market share. Below are a selection of these sources and their most recent numbers. Kantar US smartphone market share (survey based, December 2013) Android -- 50.6 percent iPhone -- 43.9 percent Windows -- 4.3 percent BlackBerry -- 0.4 percent Other -- 0.8 percent Comscore US smartphone market share (survey [...]


1 Billion Smartphones: Samsung On Top But China Rising

iphone-android-ios-phones-featured Samsung finished 2013 as the undisputed global smartphone leader, increasing its marketshare lead over arch-rival Apple. However Chinese handset makers such as Huawei and Lenovo gained ground on the Korean giant. Propelled by lower-cost handsets in emerging markets, global smartphone shipments hit or exceeded a billion units according to Strategy Analytics and IDC (their numbers disagree). According to the IDC data Apple maintained its number two position (Strategy Analytics says Apple is number three). Samsung had nearly one third of the global smartphone shipments market. Apple capt [...]


Samsung, Surface Tablets Gain Traffic But iPad Still 78 Percent

surface Following its immediate post-Xmas tablet traffic report, ad network Chitika has released new data showing the relative positions of the various tablet makers in North America. The iPad has lost roughly three points since a year ago, but it remains dominant. Samsung tablets and Microsoft Surface appear to be the "big gainers" on the list vs. a year ago. However Amazon Kindle is the number two tablet overall, by traffic, according to Chitika. After an initial post-Xmas lift Kindle traffic is flat year-over-year. Source: Chitika  The data were compiled from millions of North Ameri [...]


Volkswagen Wins Title Of Most Shared Super Bowl Brand Ever With Over 7 Million Shares

unruly_logo-76 After putting together its list of the top 20 most shared Super Bowl ads of all time, video marketing firm Unruly determined the top ten most shared Super Bowl brands ever, with Volkswagen leading the list. To rank the most shared Super Bowl brands, Unruly measured the combined number of online shares earned by each brand's catalog of Super Bowl ads. Not only did Volkswagen's 2011 "The Force" win the No. 1 spot for most shared Super Bowl ad of all time, the automotive brand's full list of Super Bowl ads has earned more than 7,071,522 combined shares, making Volkswagen the most shared Sup [...]


Nielsen: All Top Brands Lost Web Users To Mobile In 2013

mobile-web-apps-featured According to data released last week by Nielsen, all the major web brands lost uniques on a year-over-year basis in 2013. The period measured was January through the end of October. The ranking of the top sites was more or less the same as we've seen in other data. However the relative loss of monthly uniques was not uniform. According to Nielsen, Ask lost the highest percentage of its monthly uniques. Next was Facebook and then YouTube. Nielsen broadly attributes the decline in "web" traffic to the rise of tablets and smartphones. However the company didn't provide a holistic vie [...]


Report: Super Bowl Ad Shares Jumped 89% Between 2012 & 2013

unruly_logo-76 According to a report released today by video technology firm Unruly, the number of shares for the top ten Super Bowl ads climbed from 5.4 million in 2012 to more than 10 million shares in 2013, representing an 89 percent increase in total shares across Facebook, Twitter and the blogosphere. Not only did the number of shares for Super Bowl ads dramatically increase between 2012 and 2013, but shares have climbed 30 times during the last three Super Bowls, with ads aired during the 2010 Super Bowl generating only 355,325 shares. Unruly claims the most shared Super Bowl ad of all time remai [...]


Galaxy S3 And 10″ Tablets Dominate Samsung-Android Traffic

Galaxy S3 Android is the world's dominant smartphone operating system; and Samsung is the dominant Android handset maker. In North America the Samsung devices that generate the most traffic are the Galaxy S3 handset and the 10-inch Galaxy tablet. These data come from ad network Chitika, which analyzed "tens of millions of [North American] Samsung smartphone- and tablet-based online ad impressions" in December. According to the Chitika data, the Galaxy S3 generates a full third of Samsung-Android handset traffic. That's followed by the Galaxy S4, roughly 10 points behind. North American Samsung-An [...]


Study: What Makes You Click On A Headline?

news-headlines-featured The form of the headline for this article -- a question headline with "self-referencing cues" ("you") -- is more likely to generate a click than a question-only headline or a pure "declarative" headline. However  the success of question headlines reportedly varies by topic or category. That's according to new academic research from BI Norwegian Business School in Oslo Norway. The researchers sought to determine empirically what sorts of headlines drive more click-throughs (CTRs). They performed two experiments, one exposed various headlines in Twitter and the other involved writing d [...]


Google Ranked #1 Top Video Content Property With 159 Million Unique Video Views For December [comScore]

Video click Newly released data from comScore reveals Google, Facebook and AOL were the top online video content properties for December of 2013. While Google's primary video content site YouTube was the biggest driver, Google sites garnered a collective 159.1 million unique views. Facebook ranked No. 2 with 79.1 million unique views, followed by AOL winning 76.2 million unique views. ComScore noted Facebook experienced a sudden rise in its number of video views compared to previous months, claiming the increased number was the result of Vine videos and the site's new auto-play video feature. Of [...]


Report: Twitter Use Among African Americans Age 18 To 29 Climbs To 40%

Pew Research Center logo_September2013 A recent report from Pew Research Center revealed high Twitter usage among young African Americans, with 40 percent of 18 - 29 year old African American internet users on Twitter compared to 28 percent of whites in the same age group. According to Pew, general adoption of social media sites is nearly equal for both African American internet users (73%) and white internet users (72%), but African Americans have higher rates of Twitter usage compared to whites. Pew found that 22 percent of all African American internet users are on Twitter, while only 16 percent of all white Internet users. [...]


Unruly Ranks 2013′s Top 10 Christmas Video Ads

westjet-viral-video-featured Measuring the total number of shares for holiday-themed video ads, viral video chart maker Unruly has compiled a list of the top ten Christmas video ads for 2013. At the top of the list is WestJet's "Christmas Miracle" ad, a video that went viral early on during the holiday season. Since its December 8 release last month, the WestJet video ad has generated 34.4 million views and more than two million shares. A heartwarming look at how the airline organized a surprise gift-giving event for a flight of lucky passengers, WestJet's video continues to grow in popularity, earning 2,654 shares dur [...]


Report: Apple Gains Smartphone Share But The iPad Slips

mobile-chart-growth-analytics-featured Ad network Chitika is out this morning with a post-holiday analysis of smartphone and tablet traffic. Based on "tens of millions of smartphone and tablet online ad impressions from the Chitika network," the study looked at North American internet traffic from December 20 to December 29, 2013. According to the study, the iPhone saw a nearly 2 point traffic-share gain while Android grew about 0.7 percent (Nexus devices). From the data below I infer that there's no mobile traffic growth for Windows Phones. It will take a little time to see if these traffic-percentage figures are mirrore [...]


Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks

social-network-data-featured According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be "diversifying" their social media usage. According to new Pew survey findings out this morning, "42 percent of online adults use two or more [  ] social networks." Among those who use only one network, Facebook is the still overwhelming favorite (84 percent). Source: Pew Internet & American Life Project (2013)  Pew looked primarily at th [...]


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