Google Ranked #1 Top Video Content Property With 159 Million Unique Video Views For December [comScore]

Video click Newly released data from comScore reveals Google, Facebook and AOL were the top online video content properties for December of 2013. While Google's primary video content site YouTube was the biggest driver, Google sites garnered a collective 159.1 million unique views. Facebook ranked No. 2 with 79.1 million unique views, followed by AOL winning 76.2 million unique views. ComScore noted Facebook experienced a sudden rise in its number of video views compared to previous months, claiming the increased number was the result of Vine videos and the site's new auto-play video feature. Of [...]


Report: Twitter Use Among African Americans Age 18 To 29 Climbs To 40%

Pew Research Center logo_September2013 A recent report from Pew Research Center revealed high Twitter usage among young African Americans, with 40 percent of 18 - 29 year old African American internet users on Twitter compared to 28 percent of whites in the same age group. According to Pew, general adoption of social media sites is nearly equal for both African American internet users (73%) and white internet users (72%), but African Americans have higher rates of Twitter usage compared to whites. Pew found that 22 percent of all African American internet users are on Twitter, while only 16 percent of all white Internet users. [...]


Unruly Ranks 2013′s Top 10 Christmas Video Ads

westjet-viral-video-featured Measuring the total number of shares for holiday-themed video ads, viral video chart maker Unruly has compiled a list of the top ten Christmas video ads for 2013. At the top of the list is WestJet's "Christmas Miracle" ad, a video that went viral early on during the holiday season. Since its December 8 release last month, the WestJet video ad has generated 34.4 million views and more than two million shares. A heartwarming look at how the airline organized a surprise gift-giving event for a flight of lucky passengers, WestJet's video continues to grow in popularity, earning 2,654 shares dur [...]


Report: Apple Gains Smartphone Share But The iPad Slips

mobile-chart-growth-analytics-featured Ad network Chitika is out this morning with a post-holiday analysis of smartphone and tablet traffic. Based on "tens of millions of smartphone and tablet online ad impressions from the Chitika network," the study looked at North American internet traffic from December 20 to December 29, 2013. According to the study, the iPhone saw a nearly 2 point traffic-share gain while Android grew about 0.7 percent (Nexus devices). From the data below I infer that there's no mobile traffic growth for Windows Phones. It will take a little time to see if these traffic-percentage figures are mirrore [...]


Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks

social-network-data-featured According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be "diversifying" their social media usage. According to new Pew survey findings out this morning, "42 percent of online adults use two or more [  ] social networks." Among those who use only one network, Facebook is the still overwhelming favorite (84 percent). Source: Pew Internet & American Life Project (2013)  Pew looked primarily at th [...]


Top Apps Vary From Apple To Google To Amazon’s App Store

smartphone-shutterstock Earlier today, Apple published its list of top paid and free apps for 2013. Yesterday Nielsen reported its top US smartphone apps list (Android + iPhone). Now comes Distimo's "year in review" global ranking of apps, which also includes Amazon's tablet-only app store. What's striking is how different the app lists are from one another. For example there are only three apps common to all of the free lists: Candy Crush, Temple Run and Facebook. And only Minecraft and Where's My Water are present on all three paid app lists according to Distimo. Some of the discrepancies can probably be exp [...]


Apple: Games, Social And Video Dominate Top Apps Lists

Apple Best of 2013 Like everyone else Apple has released its year-end top lists. Below are the top iOS apps, including top free and top paid apps for both the iPhone and iPad. The lists are a mix of "incumbents" and "insurgents." Pandora remains in the top 10 (12 on the iPad list) and YouTube was number two on both free lists. The paid lists were all about games. On the top free iPhone list, social apps were clustered in the middle, with Twitter's Vine at number four and Twitter itself at 13. Google Maps, which saw a surge of downloads after it became available earlier this year, wound up at number five fo [...]


Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10

facebook-mobile-pages-featured Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone users now own smartphones. By comparison comScore says the figure is 62 percent. Regardless it means there are now more than 150 million smartphone users in the US. Nielsen also reported that 29 percent of US households have at least one tablet. If there are roughly 115 million US households that argues there are roughly 33 million tablets in American homes. However this number undercounts the actual number of tablets in the market. A previous Pew survey f [...]


Google Is Most Visited Site Of 2013, Despite Big Drops In Desktop Traffic [Nielsen]

google-g-logo-2012 Google was the most popular web brand of 2013, with an average monthly audience of almost 165 million unique visitors. That's according to Nielsen's look at the top digital brands of the year, just published today. The data covers U.S. desktop web traffic from January through October of this year. For Google, that average monthly audience is a six percent drop from 2012. Facebook, the second most popular website with an estimated 134 million monthly visitors, saw an even bigger drop in desktop traffic -- down 16 percent from 2012. And Yahoo, the same: third overall at about 130 millio [...]


Survey: Majority Use Smartphones In Stores, Not For E-Commerce

smartphone-mobile-shopping-showrooming-featured New research from Marketing Land and SurveyMonkey reflects that smartphones are heavily used by consumers for shopping research in stores but there's limited buying on the devices. This echoes a body of other findings in the market from a range of sources. Though the precise percentages vary in the different surveys, directionally the findings are very similar. Overall, 66 percent of respondents in our survey reported that they used smartphones in stores to compare prices, look for offers or deals, consult with friends/family about whether to buy and search for product reviews. "Which o [...]


Top 10 Most Shared Video Brands Of 2013: Samsung Takes The Lead, Followed By Beer, Babies & Pranks

samsung-featured Video marketing firm Unruly has assembled a top ten list of the most shared social video brands of 2013, with Samsung leading the pack. Earning 7.3 million shares for its "S4: Sound & Shot" social video campaign, Samsung holds the honor of being Unruly's top shared brand of 2013. [youtube width="560" height="315"]http://www.youtube.com/watch?v=RAEgmeiDbJo[/youtube] In second place is Geico, a new entrant on the list of most shared social video brands this year. Earning the distinct title of most viewed online video ad campaign of all time, Dove's record-breaking "Real Beauty Sk [...]


Smartphone Share: Apple, Google, Microsoft All Gain

smartphone-shutterstock ComScore released its September smartphone market share data for the US market.  Based on consumer surveys, the company estimated that nearly 150 million US mobile subscribers now own smartphones (149.2 million). Apple remains the top individual smartphone OEM; however Samsung has continued to gain and now controls 25.4 percent of the market. Motorola saw a slight bump, which is welcome news for the company. Interestingly there doesn't really appear to be any significant share gain for Apple from the new iPhones. I would have expected to see more than a 0.2 market share increase given e [...]


How Viral Is Ron Burgundy: The Top 20 Most Shared Anchorman Videos

ron-burgundy-featured Ron Burgundy is showing up everywhere in anticipation of Anchorman 2's December 18 release. Last weekend, Will Ferrell's Anchorman 2 character visited the news desk of a local newscast in Bismarck, North Dakota, and on Monday night he made an appearance in Winnipeg to cover Roar of the Rings, Canada's biggest curling event of the season. After declaring Winnipeg, "The Paris of Canada," Burgundy showed up in an ESPN video on Monday, interviewing Peyton Manning to promote his and Anchorman 2 cohort Champ Kind's appearance this Thursday night on SportsCenter. Adweek claims Anchorman 2 promo [...]


Facebook Most Used Mobile App, Google App 10th

smartphone-shutterstock Consumer Intelligence Research Partners (CIRP) has released US-based survey data about most frequently used mobile apps and top app publishers. Consistent with comScore data, CIRP found that Facebook was the leading and most frequently used mobile app. The firm asked mobile users to identify their "three most frequently used [mobile phone] apps." Facebook had four times the usage of the next app on the list, which was Twitter. That Twitter ranked so highly is something of a surprise, as are the relatively low rankings of Google (search) and Google Maps. An important caveat: these dat [...]


Report: Top 3 Video Ads Of 2013 Earned Nearly 50 Times More Shares Than Top Ads Of 2006

Video click According to video marketing firm Unruly, the top three video ads of 2006 earned a combined 244,395 shares. This year, the company says Dove's "Real Beauty Sketches," GEICO's "Hump Day," and Evian's "Baby and Me" video ads have generated a total of 11.6 million shares, representing 47.5 times more shares than the top three ads in 2006. "We've been tracking the most shared videos at Unruly - UGC and branded - since we launched the Unruly Viral Video Chart back in 2006," said the company's COO Sarah Wood, "Over that time, we've seen an explosion in both the number of videos brands are making [...]


Vimeo Reports 100 Million Users & 400K Paying Subscribers

vimeo-icon-logo Online video has become synonymous with YouTube, but IAC wants people to know its own video property, Vimeo, is doing pretty well, too. IAC revealed yesterday that Vimeo has passed the 100 million user plateau. For the sake of comparison, that puts it about one-tenth of YouTube's size. Google says YouTube sees more than a billion unique users each month. On the financial front, IAC told Reuters that Vimeo has about 400,000 paying subscribers and took in about $40 million in revenue over the past year. The company hopes to grow those numbers. Vimeo CEO Kerry Trainor tells Reuters, "We [...]


Google Search “Reunion” Video Goes Viral With More Than 4 Million Views In 5 Days

Video click Google is doing its best to make everyone cry (in a good way) with its latest heartwarming "Reunion" ad for Google Search. The video has gone viral in the last five days with more than four million views on YouTube. It is ranked No. 4 on Unruly Media's Top 20 Viral Video Chart, and has received more than 665,000 Facebook shares and 11,400 Twitter shares. The ad highlights the power of Google Search on desktop and mobile, showing how a granddaughter is able to reunite her grandfather with his long-lost best friend, using only a few details from a story he tells about being a young boy in Lah [...]


E-Commerce To Cross $200 Billion Threshold This Year

ecommerce-online-sales-retail It's all but certain that when the smoke clears after Q4 holiday shopping in the US, e-commerce will have crossed the $200 billion threshold for the first time. That's based on extrapolating from data released today by comScore. The firm reported that e-commerce in the third quarter was $47.5 billion. That's up 13 percent vs. Q3 2012. We can probably expect fourth quarter e-commerce spending to be more than $60 billion, which would easily lift the full-year 2013 total to more than $200 billion. These are impressive figures and the market shows robust growth. However a much bigger an [...]


Mobile Market: iPhone Gains, Google’s Got Reach, Facebook Top App

smartphones Comscore reports that 62 percent of American adults now carry smartphones (Nielsen says it's 64 percent). The firm's latest smartphone tracking data show that the iPhone remains the top single smartphone, while Android retains its OS crown though it appears to have peaked in the US. While Android's market share is down slightly Samsung's is up. September data show Android with 51.8 percent of the smartphone market to Apple's 40.6 percent. Microsoft also gained slightly, perhaps at Android's expense, as the clear "third platform" now. The iPhone 5s was announced on September 10 and we [...]


YouTube Narrowing Traffic Gap With Facebook [Study]

facebook-youtube-logos-250px YouTube's US traffic is closing in on Facebook, and could eventually surpass the top social network in a matter of years. The data come from How Much Media? 2013, a new report from the University of Southern California's Marshall School of Business. The study relies on Nielsen, comScore, analysts and company disclosures for its statistics, and suggests that Facebook's 31 million unique visitors lead from 2012 will drop to 14 million by 2015. Facebook reported declines in its US user base as far back as 2011. In its quarterly earnings reports, the company combines the US and Canada in rep [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!