Statistics: Popularity & Usage
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Android users open 2x more notifications, but iOS users much faster to open — [Report]
Leanplum attributes these findings largely to the different ways the platforms treat and present push...
Study shows mobile users’ ad ambivalence, resistance to push notifications
Roughly 62 percent of survey respondents never want push notifications or want them less than once per month, even from their "favorite brands."...
Android grows its share vs. iOS, Windows in all major markets [Report]
Many Windows Phone users are making the jump to Android in Europe and elsewhere....
Almost 10 years after the iPhone, marketers still not meeting mobile expectations
Brands believe they're doing fine, but consumers largely disagree....
Report: Engagement with branded content on mobile 63% higher vs. PC
Report from Polar argues for a "mobile-first" sponsored content strategy....
Digital video to become “as important as TV,” creative best practices emerging
IAB survey finds agencies and marketers will spend more than $10 billion on digital video this year; Yahoo report documents what's working....
Survey finds most SMB advertisers on Facebook spend less than $50 per month
Generating awareness the most common marketing scenario for local businesses on Facebook, says Alignable survey data....
Top 10 video creators in March: BuzzFeed Tasty ranks No. 1 for 4th month in a row
The top four video creators in March all generated more than a billion views across YouTube, Facebook, Vine and Instagram....
Android sales make global gains, iPhone SE is slow out of the gate — Reports
Android charges ahead, but most buyers spend less than $350 on their...
Nearly 80 percent of social media time now spent on mobile devices
Facebook dominates all other networks in engagement, while Snapchat skews much younger than the other social sites....
All digital growth now coming from mobile usage — comScore
A new report from comScore uses a vertiable mountain of data to expose and explain the multi-platform state of internet user behavior. However,...
Survey: More than half of customers will defect unless their feedback is recognized
Companies tend to think of their apps as marketing or e-commerce channels. Apps can also be the source of valuable customer feedback; however,...
App install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports]
Three-fourths of app users will be gone by the third month, says data from Localytics....
Top 10 video creators in February: BuzzFeed Tasty down 1B views but still ranks No. 1
Video analytics firm Tubular Labs says the top 100 video creators saw a 10% drop in views last month....
Top 10 YouTube ads in February: Super Bowl brands dominate & Hyundai leads the pack
YouTube's February leaderboard was comprised entirely of Super Bowl ads, with Hyundai's three spots earning a total 52 million views....
Smartphone Ownership Just Shy Of 80 Percent [comScore]
We should see 85 percent smartphone ownership by Q3 and more smartphone owners than US internet users some time in 2017....
Top 10 Video Creators In January: BuzzFeed Tasty Sets New Record With 3B Video Views
Tubular Labs says video creators saw a 12% increase in views last month, with 42 billion combined video views across major social...
Mobile Devices Now Driving 56 Percent Of Traffic To Top Sites — Report
Time on site and pages viewed remain higher on the desktop, however....
Report: Apps Convert Better For Retailers Than Mobile Web Or The Desktop
Apps converted 120 percent better than the mobile web and 20 percent better than desktop computers....
Study: 110 Million iPhones In US, 62 Million iPhone 6 Or Later Models
Research firm's data also appear to show 40+ million iPhone 7 sales opportunity based on potential...
