Traffic to Google+ has grown by 66 percent worldwide since November, and is up 82 percent in the US in the same time period. The numbers were posted yesterday on Google+ by Morten Myrstad, an Oslo-based communications consultant, citing comScore as the source. ComScore confirmed the numbers with us this afternoon, and shared the following charts showing US and worldwide traffic to Google+ since the company began tracking Google+ last November. The figures are desktop traffic only; no mobile/tablet visitors are included. These are positive signs for Google, but the numbers reflect [...]

Related Topics: Channel: Strategy | Google: Google+ | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News

Measurement firm comScore today released some new survey data that show an increasing percentage of US feature phone owners are making the switch to smartphones when replacing their devices. As they do they overwhelmingly favor Android, followed by the iPhone and then Windows Phones. Just over 61 percent of first-time smartphone buyers opted for an Android phone compared with 25 percent who bought an iPhone. In a hopeful sign for Microsoft, 7 percent of those first time buyers (which is where the opportunity is for Windows Phones) chose the Microsoft OS. A smaller percentage of existing sma [...]

Related Topics: Apple: iPhone | Channel: Mobile Marketing | Google: Android | Google: Mobile | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Many travel-related sites saw an uptick in traffic during June, according to comScore's Top 50 U.S. Web Properties report for June 2012. ComScore says that ground/cruise travel sites (such as Amtrak and Carnival Cruises) were the top-gaining category, with a nine percent increase to 14 million visitors overall. Hotel/resort sites were the fourth-biggest gainer with an eight percent gain and more than 37 million visitors. Car rental, Ticket and Sports/Outdoor sites also saw gains of five percent each during June. Overall, comScore's list of the top U.S. web properties was little change [...]

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Popularity & Usage

The annual American Customer Satisfaction Index is out for social media sites, measuring satisfaction with Google+ for the first time against other social networks. What a debut! Google's year-old social network had the best satisfaction while the world's most popular social network, Facebook, came in last. Top Marks For Google+ The scores look like this: On the scale, 100 would be perfect satisfaction. Google+ came in at 78, or what I'd call a B- or C+ letter grade, far from perfect. But it was much better than Twitter (64 points, rated for the first time), LinkedIn (63 points, also rate [...]

Related Topics: Channel: Content Marketing | Facebook | Facebook: Statistics | Features & Analysis | Google: Google+ | LinkedIn | Pinterest | Statistics: General | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter | Wikipedia

After a couple months of stagnant activity, Facebook usage rebounded in June according to new data from comScore. The company says that Facebook users averaged just above 400 minutes on the site in June, which is about a five percent gain from the 381 average minutes they spent in May. But it's not the first time usage surpassed the 400-minute level; earlier this year, comScore reported that Facebook users were averaging 405 minutes on the site. ComScore also reports that Facebook's unique visitor count rebounded slightly in June after a couple months of declines. There were an e [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Social Media Marketing | Statistics | Statistics: Popularity & Usage | Statistics: Social Media | Top News

More than one-fifth of the web links to Facebook in some way, and almost eight percent use Facebook's Open Graph tags -- two numbers that offer a glimpse of Facebook's deep grip on the web. The numbers come from a Zyxt Labs study of about 1.3 billion URLs earlier this year. The study found that more than 242 million pages, about 21.7 percent of the total studied, referenced at least one Facebook URL -- usually things such as the Like and Share buttons and other social widgets, but also traditional links to Facebook profiles or Facebook Group pages. Here's a look at the breakdown of the [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Buttons & Plugins | Facebook: Open Graph | Facebook: Statistics | Features & Analysis | Social Media Marketing | Statistics: General | Statistics: Popularity & Usage | Statistics: Social Media | Top News

Another major international soccer (football) tournament ... another Twitter record for tweet activity. Sunday's Euro 2012 championship match -- a 4-0 Spain victory over Italy -- set a new record with 15,358 tweets per second (TPS). Twitter says activity hit that level when Spain scored its fourth goal. Overall, the final match produced 16.5 million tweets around the world. The new TPS record breaks the mark set in April during the Champions League semifinal between Barcelona and Chelsea. (Stock image via Shutterstock.com. Used under license.) [...]

Related Topics: Channel: Strategy | Statistics: Popularity & Usage | Twitter: Statistics

With Google+ about to turn a year old tomorrow, Google's VP Vic Gundotra updated the world -- or at least the 6,000 or so attendees at the Google I/O developers conference -- on how the service is doing. It's always a bit tricky when hearing Google share usage statistics about Google+, because the company doesn't typically measure activity only on Google+ itself -- it talks about how Google+ account holders use all of Google's products. But at I/O today, Gundotra did share one statistic specific to the Google+ platform when he announced that active users spend 12 minutes per day "in the [...]

Related Topics: Channel: Strategy | Google | Google: Google+ | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media

For the second consecutive month, U.S. internet users watched a record number of video ads in May. According to the latest comScore Video Metrix report, Americans watched 10.1 billion video ads in May, up from about 9.5 billion in April. May marks the first time that video ads passed 10 billion views. Hulu and Google combined to deliver about three billion of those video ads and were the top two ad properties for the month in terms of count. Hulu users, though, watched far more minutes of video advertising than Google/YouTube users did. As far as video in general is concerned, com [...]

Related Topics: Channel: Video | Google: YouTube | Statistics: Online Behavior | Statistics: Popularity & Usage | Video

Research firm eMarketer is predicting that the number of iPad users will grow to 53.2 million this year. And by 2015 eMarketer argues that "more than one-third of all US internet users will have such a device." The fastest growth in the market is coming from the young and seniors, those under-12 and over 65. The "tablet" market overall is growing faster than the iPad, though iPads dominate the tablet market. Earlier this year The Pew Internet & American Life Project released survey data showing that 19 percent of US adults owned tablets. Last week comScore released data asser [...]

Related Topics: Apple | Apple: iOS | Channel: Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

Facebook's recent IPO has led to legal troubles at the financial/markets level, and there are signs, too, that it's also having a negative effect on the site's regular users. A new study shared today by Reuters/Ipsos paints a picture of the user backlash related to Facebook's troubled IPO, and also questions both user activity and e-commerce capabilities. After surveying more than a thousand U.S. adults between May 31 and June 4, the survey found that 44 percent of Facebook users said the company's IPO made them view Facebook less favorably. That echoes other recent statistics that sugg [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News

Earlier today comScore released its April US mobile market share report. Samsung is the top handset maker, while Android and Apple both saw gains. All other operating systems declined. Echoing earlier IDC data comScore reported that Android and iOS together represent a overwhelming 82 percent of the US smartphone market. In addition comScore said that smartphones represent 45 percent of US handsets. Other data sources, including Pew and Nielsen, put smartphone penetration above 50 percent in the US market. [...]

Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Statistics: Popularity & Usage

The Pew Research Center’s Internet & American Life Project has released new survey based findings about Twitter usage in the US. Overall 15 percent of online adults say they use Twitter, with 8 percent doing so daily. That compares with 13 percent who reported being Twitter users last year. Yet the number of daily Twitter users has doubled since May 2011 and quadrupled since Pew began doing surveys about Twitter in 2010. Pew attributes this increase in daily usage in part to the rise of smartphones. Source: Pew, n=2,253 US adults Twitter's greatest penetration and daily u [...]

Related Topics: Channel: Strategy | Features & Analysis | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter: Mobile | Twitter: Statistics

Mobile advertising will come in somewhere around $2.5 to $3.0 billion in the US this year. However Kleiner Perkins' Mary Meeker, who is a former Morgan Stanley analyst, says the opportunity is roughly $20 billion. Among the 110 slides in her presentation to the D10 conference yesterday is one that illustrates her thinking on this point. Source: KPCB (data drawn from numerous industry sources) This is one of those familiar time spent vs. share of ad spend slides that everyone has seen. Meeker shows online advertising almost catching up with consumer time spent -- which Business Inside [...]

Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Statistics: Spend Projections

Here's another sign of Tumblr's growth: The blogging network/platform has cracked comScore's chart of the Top 50 U.S. web properties for the first time. ComScore's April 2012 report credits Tumblr with 23.5 million visitors during the month, which is good enough for No. 47 on the list. As you can see on the full chart below, that still leaves it behind sites like Netflix and MySpace (Nos. 41 and 42, respectively), but ahead of retail giant Target. Google, Microsoft, Yahoo, Facebook and AOL comprise the top five, just as they did in March (and for some time before that, as I recall). Her [...]

Related Topics: Channel: Content Marketing | Statistics: Popularity & Usage | Top News | Tumblr

Research firm IDC is out with Q1 global smartphone estimates. These are shipments and not sales estimates. However the striking thing is that the market is totally dominated by Android and iOS. The former has about 60 percent share and iOS has 23 percent. The estimates don't include tablets/iPads however. Source: IDC Windows is seen shipping more units than last year; but, again, this is not indicative of sales. The platform has seen some sales success this year but not uniformly across markets. Compare Gartner global smartphones numbers below, which are generally consistent wi [...]

Related Topics: Apple: iOS | Channel: Strategy | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Millward Brown has released the 2012 BrandZ Top 100 Brands report and topping the list is Apple, followed by Google at number three and Microsoft at number five. In fact, four of the top five are technology companies, with McDonalds at number four. Facebook is now number 19 on the list, improving 16 positons from last year. Chinese search engine, Baidu jumped four positons to number 25. To learn more about how these top brands are ranked, see their ranking methodology. Here is their infographic: [...]

Related Topics: Apple | Branding | Channel: Industry | Facebook: Marketing | Google: Marketing | Microsoft: Business Issues | Statistics: Popularity & Usage

Americans watched a record 9.5 billion video ads during April, according to the latest report from comScore's Video Metrix service. Video ads, comScore says, represented about one of every five videos watched online last month. Leading the way in video ads was Hulu, which delivered about 1.6 billion of those ads, or almost 17 percent of all video ads shown online during the month. That's despite Hulu having a much smaller reach (about 11 percent) of the U.S. population than Google, the No. 2 video ad deliverer whose ads reached about 24 percent of the population. Hulu just shows more [...]

Related Topics: Channel: Video | Google: YouTube | Statistics: Market Share | Statistics: Online Advertising | Statistics: Popularity & Usage | Top News | Video

According to a new study released by the Interactive Advertising Bureau, mobile advertising is an important driver of smartphone shopping activity and the majority of respondents (70%) found mobile ads as a welcome personal invitation from brands, rather than an invasion. Additionally, when asked why they performed a particular mobile commerce activity, 22% credited mobile advertising for spurring them on -- it was the second highest driver of activity. Half (51%) of respondents said they want the mobile ads they click on to let them browse the brand's broader product offerings. IAB [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage

With Facebook's gazillion-dollar* IPO inching closer, Experian Hitwise has shared a number of statistics that provide something of a snapshot about the site and its audience. One of the numbers that stands out is that nine percent of all U.S. internet visits last month were to Facebook. Hitwise says Facebook is averaging more than 229 million visits per day -- that's about 1.6 billion visits per week -- so far in 2012. And it's an extremely loyal audience: 96 percent of Facebook's visitors in April were returning to the site -- i.e., they had also visited the site at least once in the pr [...]

Related Topics: Channel: Strategy | Facebook: Statistics | Statistics: Popularity & Usage | Statistics: Social Media | Top News