Poll: Public Skeptical About Twitter IPO

Twitter logo A new Associated Press-CNBC poll reflects skepticism about Twitter's IPO prospects. The poll was conducted by telephone in late October among roughly 1,000 US adults. (It's unclear whether the poll included mobile users and thus how representative it is.) While most people believe that Twitter will be "successful" and continue to be around in five years, only 36 percent of respondents said that Twitter would be a good investment, while 47 percent disagreed. The remainder didn't know. How likely is it that each of the following will be successful in five years? Do you think that bu [...]

Study: Instagram Is The Fastest Growing Social Network, Top Brand Engagement Up 350% Since Last Year

instagram-featured Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company Simply Measured.  A new report from Simply Measured shows that brand engagement and interaction is also thriving on the photo-based social network with 71% of top brands now participating. Brand adoption of Instagram is now rivaling Google+ and Pinterest that have 73% adoption and 74% adoption respectively. One of the exciting stats from the report is the fact that the number of active brands  is growing (55% more brands using the n [...]

Report: Facebook Dominates The Social Login Landscape Across All Website Verticals & Geographic Locations

gigya-logo-2013 After analyzing client social login data for Q3 2013, social technology provider Gigya confirmed Facebook remains the most popular social login service across website verticals, geographic locations and on mobile devices. Analyzing how consumers use social logins, Gigya found that among its clients, 51 percent relied on Facebook as an identity provider. The remaining 49 percent was distributed across a number of social media networks, with both Yahoo and Google/Google+ gaining ground as social login providers. Social Login Preferences For mobile social logins, Gigya's data revealed Fa [...]

Google+ Hits 300 Million Active Monthly “In-Stream” Users, 540 Million Across Google

google+ logo As expected, Google touted the growth of its "social layer" Google+ during a special event today that also saw the introduction of 18 new features. The big numbers that Google talked about are as follows: 540 million monthly active Google+ users: This is the number of people with Google accounts that interact with Google+ each month in some way on any Google property. That could include leaving a comment on a blog or website that has Google+ comments embedded, commenting on YouTube, or clicking the +1 button on an article or some other web content. Here's the chart Google used showing [...]

Yahoo #1 For Third Straight Month — comScore

yahoo-y-logo-2013 Yahoo was named the top US Internet site in July by comScore, for the first time since May 2011. That caused a minor sensation and couldn't fully be explained by comScore or others. It happened again in August. Yahoo is once again the top US internet site in terms of consumer reach and traffic for the third straight month. Tumblr is reported separately (at #30). If it were folded in to Yahoo's total the company would have more than 40 million more monthly uniques than #2 Google. Yahoo is also at the top of comScore's "Ad Focus" rankings, which measure the reach of online ad networks. [...]

Product Picture-Taking Most Common In-Store Shopping Behavior In Germany, Spain, France, Italy & UK

smartphone-shutterstock Taking pictures of products in stores turns out to be the most popular thing that Western Europeans do with their smartphones during shopping according to new data from comScore. The reason for this is fairly clear: people are sending pictures to friends and family for purchase advice. In the same vein, Europeans also call or text friends and family about products as well. US audiences do much the same thing with their smartphones in stores, although the order of their activities is somewhat different: Search for coupons or offers Price comparisons Make and use shopping lists [...]

Report: Only 45% Of Top 100 Internet Retailers Employ Tag Management Systems

Ecommerce Lima Consulting Group and tag auditing firm ObservePoint audited Internet Retailer's top 100 companies of 2012 to examine how retailers are deploying tag management systems and determine connections between site load times and site overhead. According to the report, only 45 percent of the sites employed a tag management system. To conduct the audit, nearly 48,000 pages of the top 100 Internet Retailer websites were analyzed. Lima and ObservePoint's data identified four major pain points for the sites: incomplete tag implementations, JavaScript errors, slow load times and high duplication ra [...]

Google+ Drives A Fraction Of The Referral Traffic That Facebook, Pinterest & Twitter Do [Report]

google-plus-featured Google+ is driving a fraction of the referral traffic to publisher sites that Facebook, Twitter, Pinterest and other social media sites are. That's the main takeaway from an annual report released today by Shareaholic, makers of social sharing buttons and widgets that the company says are used by 200,000 publishers. The report covers September 2012 -- when Shareaholic last published network sharing data -- through September 2013. According to Shareaholic, Google+ has consistently driven less than one-tenth of one percent (> 0.1%) of all referral traffic to its publishers over the past [...]

But Do You Love Me? Study Measures Consumer Emotional Attachment To Rank Top 100 Brands

heart-icon Research firm APCO Insight's study ranking the Top 100 Most Loved Companies discovered people are emotionally attached to tech companies, but Mickey Mouse steals everyone's heart, with The Walt Disney Company winning the No. 1 spot. Using its proprietary Emotional Linking model, APCO evaluated more than 600 of the world's largest corporate brands, surveying 70,000 consumers in 15 markets worldwide. The study measured consumer attachment to brands based on the following eight emotions: understanding, approachability, relevance, admiration, curiosity, identification, empowerment and pride. [...]

Chrome Browser Grows To 3 Percent On iOS

chrome logo Google is trying to get as many people as it can to use Chrome and sign in across platforms. There are multiple benefits to Google, including collecting data for its recently announced Estimated Total Conversions analytics offering. Chrome is the most widely used browser in the world, with a nearly 40 percent global market share, followed by IE. However on mobile devices Chrome has a way to go. While Google browsers dominate on Android Chrome has only a small share of usage on iOS. However that share is growing after a long period of stagnation. After spending about 14 months at about 2 [...]

Report: BlackBerry May Be Sold For Parts

Blackberry Q10 The plight of Canadian phone maker BlackBerry is by now well known. Complacent and too late to respond to the threat of the iPhone and Android, the company saw its market share and revenues decline dramatically over the last few years. Its most recent attempt to revitalize itself (OS 10) was largely met with indifference by consumers. In August BlackBerry put itself up for sale. Roughly a month later (last month) the company's largest shareholder, Fairfax Financial Holdings agreed to take the company private in a nearly $5 billion deal. Then last week Reuters reported that the Fairfax [...]

Survey: Millennials More Likely To Rank Tech Brands, But Google Still At Top Of Everyone’s List

Branding On the heels of Interbrand's 2013 Best Global Brands survey, research firm Vision Critical's BERA Group has released a list of the top 25 brands ranked by Millennials, along with a separate list of the top 25 brands voted by the general market. According to the survey results, only eight brands made both the Millennials and general market lists. The survey polled 7,000 Millennials and 28,000 people from the general market to analyze each group's favorite brands based on product features, pricing, communications, distribution and service. While Google secured the No. 1 spot on each list, the [...]

Report: Facebook Still The King Of Social Logins, But Google+ Is Nipping At Their Heels

Q2-2013-Social-Logins As social logins continue to grow, the login space has gotten much more competitive. Janrain has released a study on social login usage and the results were rather surprising. Facebook has been, and still is, the leading social login service -- it's no longer a runaway leader in the space. Facebook had 54% of usage in Q3 of 2013, but has now dropped below the 50% mark, with a 46% usage rate. Leading the pack against Facebook is Google's self proclaimed "Spam-Free" Google+ login has seen. Google+ now claims 34% of the social logins, solidifying their hold on 2nd place. Some intere [...]

Apple Ranks #1 On Best Global Brands List, Ending Coca-Cola’s 13-Year Reign In Top Spot

apple-featured According to Interbrand's newly released 2013 Best Global Brands report, Apple has moved up from its 2012 No. 2 spot to unseat Coca-Cola for the No. 1 Best Global Brand. Google, which ranked No. 4 last year, also beat Coca-Cola, taking the No. 2 position this year. After 13 years as the No. 1 global brand, this is the first time since Interbrand began publishing their Best Global Brands report that Coca-Cola has not ranked in the top spot, coming in at No. 3 on this year's top 100 list. To evaluate a brand's value and determine the best global brands, Interbrand examines the brand's fina [...]

Who Are The 15 Percent Of Adults Who Don’t Use The Internet?

pipes According to new survey data from the Pew Research Center, 15 percent of US adults don't use the Internet or email. If there are roughly 250 million adults in the US, that would mean just under 38 million people are "non-Internet users." Pew's survey data reflect that most of the non-Internet users are over 50 with the largest group in the over 65 age category. They're also less educated and less affluent than the online population: Internet use remains strongly correlated with age, educational attainment, and household income. One of the strongest patterns in the data on internet use is b [...]

Confidence Crisis: 40 Percent Don’t Trust Online Reviews

Encourage Reviews Over the course of the past year, there have been a number of online review scandals. Most recently, there was a New York regulatory crackdown on fake reviews being generated by "reputation management" firms. It's unclear whether the publicity surrounding any of these events has eroded consumer confidence in online reviews and their authenticity. A recent Nielsen study indicated that online reviews were among the most trusted sources of information for consumers. And numerous consumer surveys have argued that Internet users routinely consult and rely on reviews to help make purchase decisi [...]

Study: Nearly Half Of Mobile Users Will Share Location For Relevant Offers

mobile web smartphone Text-based mobile messaging has effectively become the "red-headed stepchild" of mobile marketing. Once the only mobile marketing that worked on all devices, it has lost favor over the past several years with the mass adoption of smartphones and the rise of mobile display. Under specific circumstances, however, SMS can be very effective as a mobile loyalty and engagement tool after a consumer opts-in to receive texts. A new survey of roughly 1,500 users in July from eight countries (US, UK, Australia, New Zealand, France, Germany, Spain and Italy) finds that many consumers are recept [...]

Top Cell Phone Activity In 2013? Texting, Then Internet, Email & Apps

iphone-android-phones-featured Our phones may be smarter than ever, but the most popular activity most Americans use them for is pretty simple -- to send SMS messages. That tops the list of cell phone activities for 2013, according to a new study released by Pew Internet. The study, conducted in April and May of this year and involving over 2,000 adults, asked about various activities. Texting topped the list, followed by accessing the internet, doing email, downloading apps, getting directions and more. The full list: 81% of cell phone owners text 60% of cell phone owners use the internet 52% do email 50% down [...]

Report: One Quarter Of Tablet Video Views Happen In Primetime, CTR On Pre-Roll Ads Higher On Mobile Devices

video-content-money-featured Tubemogul, the programmatic video ad buying platform, issued its latest quarterly report on mobile video viewing habits and found tablet users adopting the traditional primetime viewing habits of TV viewers. The report shows smartphone and tablet video viewing habits are fairly consistent until evening. Beginning at 7 p.m., tablet usage escalates, peaking at 11 p.m. In fact, just over a quarter -- 25.7 percent -- of all tablet video views occur between 8 p.m. and midnight. Tablet usage is similar across iPad and Android devices throughout the evening until 10 p.m.. Android tablet vid [...]

July Mobile Data: Apple Gains, Google Top Mobile Site, Facebook Top App

smartphones ComScore released its July smartphone subscriber market share data for the US. The story is very similar to past months: the market continues to be a contest between Apple and Samsung, iOS and Android. In the handset category, the iPhone continued to be the top individual smartphone with Samsung gaining 2 points. All other makers were down. The Moto X has just become available and has yet to register. It remains to be seen whether it can reverse Motorola's long decline. For its part HTC has just launched an expensive branding campaign featuring actor Robert Downey Jr.  It's unlikely to [...]

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