Pinterest Tops Social Media User Satisfaction Survey, But The Bar Is Low

pinterest-plate-kitchen-featured There's good news and bad for the social media industry in the latest American Customer Satisfaction Index Customer released Monday. The good: consumer satisfaction with social networks is increasing. The bad: it's still among the lowest-ranked business categories. The social media category scored 71 on ACSI's 100-point scale, up 4.4% over 2013, fourth worst of 43 industries tracked by the survey. Social media surpassed only airlines (69), subscription TV (65) and Internet service providers (63). Among the sectors ranking higher? Wireless telephone service (72), the U.S Postal Ser [...]


Facebook Maintains Top Position In Social Logins [Gigya]

gigya-featured Facebook maintained its position as the Internet's leading identity provider in the second quarter, accounting for 55% of social logins on desktop and mobile platforms, according to data released today by customer management firm Gigya. It's an increase of two percentage points over the first quarter. Google+ remained in second place at 27%, dropping one percentage point since the first quarter. Yahoo (11%, down two percentage points), Twitter (5%) and LinkedIn (1%) rounded out the list. Gigya's data shows a significantly wider spread than rival share tool provider Janrain, which reporte [...]


Survey: Best Way To Reach Millennials Is On Social Media

social-media-spying SDL a "customer experience" software and services provider has released results of  multi-country survey of roughly 1,800 millennials (18 - 36). Not unlike other surveys the picture that emerges is of a highly mobile-centric audience that is willing to engage with marketers that earn their trust but are otherwise hard to reach. Most Millennials use at least two internet devices every day. A minority use three or even four -- 37 percent in the US. The survey also found that "19 out of 20" Millennials (globally) own smartphones and check them an average of 43 times per day (in US it's 45). [...]


Report: Social Sharing On Mobile Devices Surges 30% In Second Quarter

sharethis-mobile-20214-q2 Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported today that sharing via smartphones and tablets surged more than 30% during the second quarter. Pulling data from its network of more than 2 million U.S. publishers, ShareThis found sharing growth of 27.8% for smartphones and 3.5% for tablets when compared to the first quarter. The ShareThis figures for desktop sharing dropped 5.5 in Q2. Although ShareThis didn't provide aggregate figures for device sharing, its growth numbers report coupled with last month's comScore estim [...]


Social Media The Most Efficient Channel — Report

social-network-data-featured Neustar has released its Q1 2014 Media Intelligence Report, based on customer data comprising 28 billion impressions across 152 billion "ad events" from 1300 "inventory providers" in multiple verticals. (Search marketing was not part of the analysis.) On the basis of looking all that data, Neustar pronounces social media the most cost effective channel in Q1. It also found that social media offered the most efficient reach of the channels analyzed. This means it costs less to reach audiences on social sites than other categories of sites. Source: Neustar Q1 Media Intelligence Re [...]


Report: 60% Of Social Media Users Vary Their Actions & Connections Vastly Across Social Sites

Unlike-stats Looking for proof that you shouldn't just spray a message out across all social networks verbatim? Well, 140 Proof partnered with IPG Media Lab to find an answer by studying the cross network usage of 500 social media participants. It turns out that users have a strong delimitation between each, something that the study calls "Social Hygiene." A whopping 60% of users agreed that they connect with different types of people, brands and media based on the platform. This social hygiene shows that not only are goals different across networks, but that users actually connect differently. F [...]


Nearly 75 Percent Of Female Millennials Enrolled In Retail Loyalty Programs

shopping-featured Among top US retailers, Kohl's enjoys the highest percentage enrollment of Millennials (18 - 33 years old). That's according to survey data from white-label retail loyalty platform provider PunchTab. The firm conducted two separate surveys of more than 1,000 US Millennials in late 2013 and early 2014. Kohl's is one of the largest US retailers by number of stores and sales. That may factor into the finding of its loyalty program popularity. Source: PunchTab The survey also found, as with other groups, that Millennial shoppers tend to trust and rely upon word of mouth and the opi [...]


Parse.ly: Search Overtakes Social (Again) As Referral Source For Major Publishers

parsely-search-social-referrers It's kinda like a heavyweight fight, only without the really expensive pay-per-view and the sweaty athletes filling your big screen TV. Search and social media are duking it out for supremacy as the top source of referral traffic to some of the biggest publishers on the web. New data from Parse.ly -- a content analytics platform that counts Reuters, Mashable, Slate, The Next Web and many others among its clients -- shows that search retook the lead from social media as the top source of referral traffic in March of this year. Its publishers saw 32.8 percent of its traffic coming from [...]


Study: Positive Online Sharing Increases Purchase Intent By 9.5%

Value-Of-Share Ever wonder how much that glowing social review from your fans is worth? Turns out it's anywhere from $0.33 for a non-branded grocery item to $8,560 for a luxury car review by a close friend or family member. Social data and sharing tool ShareThis performed a study alongside the  Paley Center for Media that took a look at the value of social sharing across a variety of mediums. The overall blended lift showed that excellent online shares lead to an overall 9.5% lift in purchase incidence. The report segments the data by supermarket, min-tablets and automotive shares with vastly diff [...]


Facebook Extends Its Lead In Social Referral Traffic, Shareaholic Data Shows

shareaholic Facebook has extended its lead as the leading driver of social media referrals, according to Shareaholic's first quarter social media traffic report. Facebook traffic accounted for 21.25% percent of the share of visits -- a gain of nearly six percentage points over the social network's December figure -- on Shareaholic's network of 300,000 websites. Shareaholic says its network gets 400 million unique monthly visitors on "sites ranging from independent lifestyle blogs to publishing companies to commerce sites." Pinterest, Shareaholic's referral traffic runner-up, has also showed sign [...]


Infographic: Which Is The Most Effective Digital Marketing Channel

Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert better. The folks at Conductor have put together an infographic looking at the four major channels and how effective they are, compiled from various surveys. In summary: SEO: 54% discover new sites this way; just behind email for qualified leads, 36% Email: 51% discover new sites this way; tops for qualified leads, 40% Social: 32% discover new sites this way; tied with paid search for qualified leads, [...]


Social Media, Mobile And YouTube Changing The Nature Of “TV”

social-media-tv A trio of reports sheds new light and visibility on how TV and digital video viewing habits are changing with social media in the multi-platform era. Viewing habits are shifting dramatically in large part because of on-demand viewing and the availability of programming across screens. According to the Ooyala Global Video Index (for Q4 2013), based on behaviors observed across its network of video publishers, smartphones and tablets are grabbing a larger share of video viewing time. The report looked video consumption on connected TVs, video on PCs, tablets and smartphones. While there [...]


Study: Only 16% Of People Use Social Media While Watching Prime Time TV

twitter-tv-200px A newly released study from The Council of Research Excellence found only 16.1 percent of survey respondents claimed to have used social media while watching prime time television. To evaluate social media influence on TV viewing habits, 1,665 survey participants were instructed to log any social posts about a prime time TV show, as well as any time they discussed a TV show on their social networks. The study's findings were based on 78,310 diary entries covering nearly 1,600 shows reported via a mobile app supplied by the research group. According to the report, social media has very li [...]


Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure

Time spent with apps If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. So, you can feel free to use the contact info below to discuss how to take your campaigns to the next level and stop reading this column. For the other 99% of us, the recent announcement by app analytics provider Flurry that users are still spending more time in apps than the mo [...]


Survey: Half Of Not-Online Seniors Say They’re Not Missing Out

Older Americans internet adoption Newly released telephone survey data from the Pew Research Center reflect that Americans over 65 use the internet in much the same way that younger people do, just not at the same penetration levels. However a large number of seniors who do not currently use the internet don't feel that they're missing out. The Pew survey, sponsored in part by the Gates Foundation, included more than 6,000 US adults and was conducted in Q3 of last year. According to the data, 59 percent of US seniors use the internet, compared with 86 percent of the overall population. However among more affluent ($75,00 [...]


Study: 30% Of Facebook Users Are Consuming News, But It’s Mostly “Incidental” Consumption

news-headlines-featured After posting an overview yesterday of the Pew Research Center's State of News Media report, we wanted to dig a little deeper into the study's research on social media news consumption. According to the Pew report, three in ten Facebook users get news from the social media site. Even with the relatively high number of people reading news on Facebook, Pew claims Facebook news consumption is an "incidental experience." According to the report, only 22 percent of the people reading news on Facebook believe it is a useful news resource. The remaining 78 percent are on Facebook for reasons ot [...]


Study: Only 20% Of CMOs Use Social Media For Customer Engagement

social-media-conversation-featured In its series of reports surveying C-level executives, IBM's latest study revealed only 20 percent of the chief marketing officers polled leveraged social networks to engage with customers as part of their digital marketing efforts, and a growing number feel overwhelmed with the amount of available data. Interviewing 524 CMOs from around the world and in various industries, IBM's study found the number of CMOs who feel ill-equipped to interpret available data has grown in the last three years: In 2011, 71 percent of the CMOs we interviewed told us they felt under-prepared to deal with data [...]


Twitter Study: Photos, Videos Lead To Most Retweets

retweet-600 Tweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter. That's the key takeaway from a Twitter study out this week that analyzed more than two million tweets sent in the span of one month from verified accounts related to TV, news, radio, government and sports. Twitter's data team looked at measurable tweet elements like photos, hashtags, videos, links and numbers (to measure tweets with sports stats and scores), and then compared its results to the baseline count of retweets that these accounts typically get. Overall, [...]


Chartbeat: Native Ads Aren’t Engaging Readers

content-marketing-featured Native ads are the "it format" of digital media right now. Perceived to be less visually disruptive and able to command premium pricing, publishers are widely embracing them. That list includes Yahoo, The New York Times and most recently, The Wall Street Journal. Facebook and Twitter also have their versions, too (in-stream ads). Beyond this, native ads are also part of the larger "content marketing" trend. An article (via Re/code) on Time.com from Chartbeat CEO Tony Haile, itself a kind of content marketing for Chartbeat, argues that native ads are far less engaging than publishers [...]


Study: 60 Percent Of Adults Switch Screens During The Day

facebook-mobile-phones-featured Echoing a 2012 study by Google, Facebook this morning released findings from a new research about multiple device usage. While offering some different figures and percentages it essentially backs up the earlier Google results, which show that people use multiple devices throughout the day and for different purposes. GfK carried out the research among 2,000 US adults.  The research found that "more than 60 percent of online adults in the US use at least two devices everyday and almost one quarter use three devices." It also reported that in excess of 40 percent start on one device and [...]


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