Report: Despite Reddit’s Furious Growth, Overall Share Of Referral Traffic Declined In 2013

Reddit-Share-Traffic Last month, Reddit posted fantastic end-of-year numbers that showed explosive growth. In 2013, the social aggregation site ended with 56 billion pageviews, 731 million unique visitors. and 6.7 billion total votes cast. These numbers were up 51% to 82% of 2012's numbers. Impressive, right? Well, one company doesn't think so. Shareaholic, a discovery and sharing platform that helps sites promote content, hasn't seen this growth translate into an increase of Reddit's share of overall visits to websites. The Shareaholic network supports 200,000+ websites and tracked 322 million people acros [...]


Report: Twitter Use Among African Americans Age 18 To 29 Climbs To 40%

Pew Research Center logo_September2013 A recent report from Pew Research Center revealed high Twitter usage among young African Americans, with 40 percent of 18 - 29 year old African American internet users on Twitter compared to 28 percent of whites in the same age group. According to Pew, general adoption of social media sites is nearly equal for both African American internet users (73%) and white internet users (72%), but African Americans have higher rates of Twitter usage compared to whites. Pew found that 22 percent of all African American internet users are on Twitter, while only 16 percent of all white Internet users. [...]


Google’s Share Of Social Logins Hits Highest Level In Q4 Since 2010

Janrain-Social-Login-Preferences-Q4-2013 Google continues to be an increasingly popular choice when it comes to social logins, and Q4 of 2013 was its best single quarter since 2010, according to the latest report from Janrain. Google hit 35 percent of all social logins in the quarter, its highest level since being at 38 percent in Q4 of 2010. Facebook remains the most popular option with 45 percent of all social logins last quarter. Janrain credits Google's push to merge many of its properties into Google+: With the continued emergence of Google+, and the company’s push to unify each of its services (Gmail, Google+, YouT [...]


With More Than 4 Million Followers, Anderson Cooper Is 2013′s Most Popular Journalist On Twitter

Twitter logo According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the most followed journalist on Twitter this year. The host of CNN's AC360 saw a 34 percent increase in Twitter followers during 2013, bringing him to more than 4.6 million followers on the social media site. Muck Rack's Top Ten Most Followed Journalist on Twitter: Anderson Cooper Piers Morgan Rachel Maddow Adam Schefter Larry King Bill Simmons Chris Hardwick Erin Andrews George Stephanopoulos Dr. Sanjay Gupta Muck Rack also calculated each of the top ten most fol [...]


Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks

social-network-data-featured According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be "diversifying" their social media usage. According to new Pew survey findings out this morning, "42 percent of online adults use two or more [  ] social networks." Among those who use only one network, Facebook is the still overwhelming favorite (84 percent). Source: Pew Internet & American Life Project (2013)  Pew looked primarily at th [...]


Buffalo Chicken, The Blue Lagoon & Smartwatches: Pinterest Lists Its Top Pins Of 2013

pinterest-featured Last week, Pinterest released its Top Pins of 2013, offering 29 different Top Pin categories, including boards for Tasty Recipes, Technology and Places & Travel. With more than 2,000 followers, Pinterest's Tasty Recipe board listed 20 Pins of the top trending recipes, with everything from Buffalo Chicken to Nutella Brownies and Beer-candied bacon. Gadgets for iPads and iPhones dominated the top technology Pins of 2013 on a board that included pins for 3D printers, Smartwatches and an infographic of the 30 most popular Wordpress plugins. Pinterest's top Pins for Places and [...]


4 Top Facebook Advertising Trends And The Stats Behind Them

facebook As Facebook's user base keeps growing, the company has continued to pushed its advertising capabilities with new targeting options, creative formats, and mobile opportunities. Marin Software has put some numbers behind what is driving the top advertising trends on Facebook. The reasons more advertisers are using News Feed ads, mobile targeting, automated ad rotation and Custom Audiences are because each has proven their worth across a number of metrics from click-through rates to conversion rates, according to Marin's index of more than 100 Facebook advertisers. News Feed Ads Have Transf [...]


Looking Back: Facebook, Twitter & Instagram’s 2013 Year In Review

social-media-conversation-featured Facebook, Twitter and Instagram offered a broad look at this year's trending stories, places and events. According to Facebook, Pope Francis was the most talked about topic around the world, while Glee star Lea Michele's public acknowledgment of her costar Corey Monteith's death was awarded the Golden Tweet of 2013 for most retweeted tweet of the year. Instagram proved New York is the city that never sleeps, winning the No. 1 spot for most Instagrammed city of the year. Facebook 2013 Year in Review For its year-end wrap up, Facebook says Pope Francis showed up in more posts than any ot [...]


What Does The Fox Say? With 276 Million Views, “The Fox” Wins Top Trending Video On YouTube For 2013

youtube-logo-200 YouTube announced its top ten trending videos for the year, with the official music video for "The Fox (What Does the Fox Say?)" by Ylvis leading the list. The video has earned more than 276 million views since it was posted September 13. Two ads also made YouTube's top ten trending videos list, with Evian's "Baby&Me" ranking No. 5 and Volvo's "The Epic Split" ranking No. 6. Both the Evian and Volvo videos also made Unruly's top ten list of most shared videos for 2013, a compilation that ranks videos based on the number of shares earned versus number of views. YouTube's Top Ten Trendin [...]


Facebook’s Share Of Visits Up 170% Over Past Year; Up 47% Since Share Button Dropped The Thumb

Facebook-Sharing Last month, Facebook surgically removed the thumb from the "Like" and "Share" buttons in a complete aesthetic overhaul. The goal was to spur the sharing of content thereby increasing social engagement. Today, Shareaholic, a discovery and sharing platform that helps sites promote content, produced evidence that not only is Facebook sharing, in fact, up, but since the changes last month, sharing is way, way up. Shareaholic analyzed 13 months of data from 200,000+ publishers and 250+ million visitors to get a glimpse at just how effectively the new button has performed. Sharaholic does not off [...]


Report: Facebook Still Dominates Social Sharing, But Pinterest Is Now Tops For E-commerce

facebook-pinterest-sharing-featured Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The global sharing champion was Facebook, to no one's surprise; but, Pinterest's numbers have skyrocketed, even surpassing Facebook for e-commerce-related sharing. Out of all social networks, three made up 91% of all sharing. Leading the way in social sharing was Facebook (41%,) Twitter (30%,) and Pinterest (20%) with LinkedIn coming in 4th with 4% of overall shares. When it comes to e-commerce, Pinterest saw the most action with 44% of a [...]


Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders

shutterstock_92512636-tabletShopping The latest data from e-commerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in e-commerce history. Online sales rose 18 percent compared to Cyber Monday 2012. Mobile again showed its ascendency, with one in three purchases completed via phones and tablets on Monday. Both tablets and phones took order share away from desktops/laptops this year. According to Custora's data, phones drove 18 percent of orders in 2013, compared to 13 percent in 2013. Tablet share of orders increased to 11 percent, up from 8 percent in 2012. Cyber Monday's record results follow [...]


Extra! Extra! New Survey Shows News Consumption Across Social Media Sites

mobile-news-featured Social media has become one of the best sources for staying in the know with what's going on in the world. A new study by Pew Research shows which networks are used for the most news intake as well as percentages and demographics of each. While all major social networks have some news consumption, the networks with the highest percentage of people who view news are Reddit, Twitter and Facebook with 62 percent, 52 percent and 47% respectively: While Reddit may have the highest percentage of new uses, Facebook is the dominant force when it comes to the volume of news consumption. Facebook [...]


Why So Sad? Curalate Study Finds Instagram Images With Blue Hues Win More Likes

instagram-blue-featured After analyzing over 30 image features of eight million Instagram photos, visual analytics provider Curalate found images with blue hues received 24 percent more Likes than photos with predominantly red hues on the photo-sharing platform. Scheduled to be released next week, Curalate's Instagram study also discovered single-colored images were more popular than images with multiple colors, winning 17 percent more Likes. The Instagram study results were much different than the findings from Curalate's earlier Pinterest study that found, among other things, red images were more likely to be re [...]


Study: Only 8% Of Brands Believe Their Marketing Team Is Strong Across All Digital Marketing Channels

blindfold-business-people-featured A new survey from Online Marketing Institute in conjunction with Kelly Staffing and ClickZ has discovered a majority of brands and enterprise organizations rank digital marketing very important, but only eight percent claimed to have marketing teams that were strong across all digital marketing channels. Surveying a total of 750 brands and agencies ranging from small businesses to global enterprises, the study found a "substantial gap" between the number of organizations searching for employees with strong digital marketing skills, and the availability of qualified applicants. While 71 per [...]


Social Media Driving Revenue For One Third Of B2C Companies, One Fifth Of B2B Firms [Report]

one-in-three-webmarketing123 In a year in which more marketers are reporting increased pressure to deliver ROI, social media finally seems to have become a part of the revenue equation for many companies. More marketers at both B2C and B2B companies report they are not only generating awareness and leads from social media campaigns, but that those leads are converting into customers, according to the 2013 State of Digital Marketing report Webmarketing123. Of those surveyed, 54 percent of B2B marketers and 60 percent of B2C marketers said they have generated leads from social media. B2C companies lead in converting cust [...]


YouTube Narrowing Traffic Gap With Facebook [Study]

facebook-youtube-logos-250px YouTube's US traffic is closing in on Facebook, and could eventually surpass the top social network in a matter of years. The data come from How Much Media? 2013, a new report from the University of Southern California's Marshall School of Business. The study relies on Nielsen, comScore, analysts and company disclosures for its statistics, and suggests that Facebook's 31 million unique visitors lead from 2012 will drop to 14 million by 2015. Facebook reported declines in its US user base as far back as 2011. In its quarterly earnings reports, the company combines the US and Canada in rep [...]


Study: Instagram Is The Fastest Growing Social Network, Top Brand Engagement Up 350% Since Last Year

instagram-featured Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company Simply Measured.  A new report from Simply Measured shows that brand engagement and interaction is also thriving on the photo-based social network with 71% of top brands now participating. Brand adoption of Instagram is now rivaling Google+ and Pinterest that have 73% adoption and 74% adoption respectively. One of the exciting stats from the report is the fact that the number of active brands  is growing (55% more brands using the n [...]


Facebook: 20 Million Small Businesses Have Pages, Small Fraction Are Advertisers

facebook-pages-open-featured Facebook has reached another milestone: 20 million small businesses are using Facebook Pages. But only a small fraction of those are spending money on any of Facebook's ad products. That's the word from Facebook COO Sheryl Sandberg, who shared the data during today's Q3 earnings call. The company's report focused, as it is usually does, on mobile and user growth, but small business growth is no less important and -- from a business perspective -- perhaps more important. Sandberg also revealed that Facebook had about one million advertisers during Q3. "It's really hard to get small bus [...]


Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter

Twitter logo A new study from social software provider Lithium reveals 53 percent of consumers expect a brand to respond to a tweet within an hour. That number jumps to 72 percent of consumers expecting a response if the tweet is a complaint about the brand or its products. Lithium commissioned Millward Brown Digital to conduct the study evaluating consumer expectations when interacting with brands on Twitter. Surveying 501 respondents who claimed they actively engaged with businesses on Twitter, the study found a brand's response time to tweets can significantly impact the brand's overall reputation. [...]


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