Twitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For Oscars

ellenimpressions As the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post, Twitter says tweets about Sunday night's Oscar Awards had 3.3 billion impressions worldwide in the 12-hour period from 5:00 pm ET Sunday until 5:00 am ET Monday. That's "billion" with a B. This is the first time Twitter has revealed a total impressions figure, and it's a change from Twitter's typical reporting of tweet activity. In fact, just a few hours after the Oscars ended, Twitter posted that there were 14.7 million tweets about the awards telecast, [...]


Social Media Predicted 80 Percent Of Big Oscar Winners

Social media oscar predictions People used to talk about how pre-event search volumes could predict outcomes (e.g., presidential elections). Now, social media data are being used for the same purposes. Last week, digital marketing firm MintTwist compiled and analyzed social media data to anticipate winners at last night's Academy Awards. The firm looked at several factors: Twitter followers Facebook fans YouTube views and likes Past award performance The published predictions list only covered the major acting awards and Best Picture. (My guess is that less prominent awards would have been somewhat harder to [...]


Oscar Searches And Social Mentions: Who Won The Night?

Oscar social media winners Late last night, Google posted the top Oscar-related search queries -- on Twitter. Best supporting actor winner "Jared Leto," who gave a well-received and widely tweeted acceptance speech, was the most searched for term/person associated with last night's Oscar telecast according to Google: It's somehow fitting that the top searches were announced on a social media site. Social mentions likely drove many of these queries to find out more information or to see video clips. Separately, the official Oscar site, operated by network ABC, featured a tally of the nominated actors' social me [...]


Facebook Cuts Into Google’s Lead As Top Traffic Driver To Online News Sites [Report]

parsely-january14 Add this to the ongoing debate over whether social or search is driving more traffic to online publishers: new data from Parse.ly shows that Facebook took a big bite in January out of Google's lead as top traffic source for some of the biggest news publishers on the web. The numbers come from Parse.ly's latest authority report, a regular newsletter that aggregates data and insights from the company's content analytics platform. Parse.ly's network of sites sees more than five billion page views per month and more than 190 million unique visitors. It includes sites like Reuters, Mashable, The [...]


Survey: Of Major Technologies, Social Media Is The Easiest To Give Up

social-media-600 Based on a new survey of just over 1,000 US adults, the Pew Research Center has released findings commemorating the 25th anniversary of the web. Pew dates the founding of the web from the publication of Tim Berners-Lee's seminal paper about a distributed network of computers and documents linked together by "hypertext." However the "web" only truly became accessible to people with the advent of the browser with its graphical interface in 1992 - 1993. Regardless, there are a number of interesting findings in the document. Few are surprising save one, which I'll get to in a bit. On bala [...]


Report: 60 Percent Of Internet Access Is Mostly Mobile

mobile-chart-growth-analytics-featured In a new global Mobile Media Consumption report, ad network InMobi asserts that, outside the US and UK, mobile media time spent now exceeds TV. However in the US, TV is still the top screen. The Mobile Media Consumption research was conducted by Decision Fuel and OnDevice Research and had roughly 14,000 respondents in 14 countries.  In emerging and especially less affluent markets, the InMobi report also confirms that mobile media time exceeds the PC internet. That's now also true in the US. Also consistent with other data, InMobi says that 61 percent of mobile internet users [...]


Nielsen: More Time On Internet Through Smartphones Than PCs

Mobile Nielsen report Nielsen has released a smörgåsbord of data on "the new digital consumer." The just released report covers a variety of categories, from device ownership and video streaming to mobile's impact on social media usage. One of the standout findings in the report is that US adults spent on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet. Of that smartphone internet time, apps capture 86 percent of usage. Only 14 percent of smartphone internet access time comes via the mobile web. TV is still the top screen. Consum [...]


Yep, Twitter Was A Real-Time Marketing Circus On Super Bowl Sunday

Super_Bowl_XLVIII_logo A really smart guy (cough-ME-cough) recently predicted that Twitter would be a "carnival of brands" trying to newsjack the Super Bowl, hoping to score points with consumers during real-time marketing's biggest stage of the year. While I'm patting myself on the back for what was an obvious prediction to make -- seriously, did anyone expect it not to be?? -- new data from social media agency Mass Relevance shows that it turned out exactly as expected. Mass Relevance kept an eye on Interbrand's Top 100 brands list and compared their Twitter activity this past Sunday with the 2013 Super Bowl [...]


Report: Facebook & StumbleUpon Saw Nearly 50% Increase In Referral Share Of Visits

social-media-traffic-report-Jan-14-graph The StumbleUpon and Facebook talk of late hasn't been chipper. Until Today. Shareaholic, a discovery and sharing platform that helps sites promote content, has released its Q4 Social Media Traffic Report. The last report saw a monumental gain from Facebook traffic in Q3 2013, this report is not much different. Additionally, a friendly (yet surprising) face also appeared when looking at the top gaining sites -- StumbleUpon. To obtain these stats Shareaholic collects data from over 200,000 websites and tracks 250 million unique referrals a month. Facebook finished 2013 strong with a 17.43% sh [...]


Propelled By Women, Pinterest Beats Out Email In Social Sharing For First Time [Report]

pinterest-users-network-featured Pinterest has snagged the bronze from email. New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013. While sharing via email declined 11 percent year-over-year, Pinterest shares increased 58 percent, making it the fastest growing sharing channel in 2013. Most of that growth was driven by women, who account for 56.76 percent of social shares across all channels and 57.63 percent of shares to Pinterest. "The fact that Pinterest, which is still relatively young compar [...]


Report: Despite Reddit’s Furious Growth, Overall Share Of Referral Traffic Declined In 2013

Reddit-Share-Traffic Last month, Reddit posted fantastic end-of-year numbers that showed explosive growth. In 2013, the social aggregation site ended with 56 billion pageviews, 731 million unique visitors. and 6.7 billion total votes cast. These numbers were up 51% to 82% of 2012's numbers. Impressive, right? Well, one company doesn't think so. Shareaholic, a discovery and sharing platform that helps sites promote content, hasn't seen this growth translate into an increase of Reddit's share of overall visits to websites. The Shareaholic network supports 200,000+ websites and tracked 322 million people acros [...]


Report: Twitter Use Among African Americans Age 18 To 29 Climbs To 40%

Pew Research Center logo_September2013 A recent report from Pew Research Center revealed high Twitter usage among young African Americans, with 40 percent of 18 - 29 year old African American internet users on Twitter compared to 28 percent of whites in the same age group. According to Pew, general adoption of social media sites is nearly equal for both African American internet users (73%) and white internet users (72%), but African Americans have higher rates of Twitter usage compared to whites. Pew found that 22 percent of all African American internet users are on Twitter, while only 16 percent of all white Internet users. [...]


Google’s Share Of Social Logins Hits Highest Level In Q4 Since 2010

Janrain-Social-Login-Preferences-Q4-2013 Google continues to be an increasingly popular choice when it comes to social logins, and Q4 of 2013 was its best single quarter since 2010, according to the latest report from Janrain. Google hit 35 percent of all social logins in the quarter, its highest level since being at 38 percent in Q4 of 2010. Facebook remains the most popular option with 45 percent of all social logins last quarter. Janrain credits Google's push to merge many of its properties into Google+: With the continued emergence of Google+, and the company’s push to unify each of its services (Gmail, Google+, YouT [...]


With More Than 4 Million Followers, Anderson Cooper Is 2013′s Most Popular Journalist On Twitter

Twitter logo According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the most followed journalist on Twitter this year. The host of CNN's AC360 saw a 34 percent increase in Twitter followers during 2013, bringing him to more than 4.6 million followers on the social media site. Muck Rack's Top Ten Most Followed Journalist on Twitter: Anderson Cooper Piers Morgan Rachel Maddow Adam Schefter Larry King Bill Simmons Chris Hardwick Erin Andrews George Stephanopoulos Dr. Sanjay Gupta Muck Rack also calculated each of the top ten most fol [...]


Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks

social-network-data-featured According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be "diversifying" their social media usage. According to new Pew survey findings out this morning, "42 percent of online adults use two or more [  ] social networks." Among those who use only one network, Facebook is the still overwhelming favorite (84 percent). Source: Pew Internet & American Life Project (2013)  Pew looked primarily at th [...]


Buffalo Chicken, The Blue Lagoon & Smartwatches: Pinterest Lists Its Top Pins Of 2013

pinterest-featured Last week, Pinterest released its Top Pins of 2013, offering 29 different Top Pin categories, including boards for Tasty Recipes, Technology and Places & Travel. With more than 2,000 followers, Pinterest's Tasty Recipe board listed 20 Pins of the top trending recipes, with everything from Buffalo Chicken to Nutella Brownies and Beer-candied bacon. Gadgets for iPads and iPhones dominated the top technology Pins of 2013 on a board that included pins for 3D printers, Smartwatches and an infographic of the 30 most popular Wordpress plugins. Pinterest's top Pins for Places and [...]


4 Top Facebook Advertising Trends And The Stats Behind Them

facebook As Facebook's user base keeps growing, the company has continued to pushed its advertising capabilities with new targeting options, creative formats, and mobile opportunities. Marin Software has put some numbers behind what is driving the top advertising trends on Facebook. The reasons more advertisers are using News Feed ads, mobile targeting, automated ad rotation and Custom Audiences are because each has proven their worth across a number of metrics from click-through rates to conversion rates, according to Marin's index of more than 100 Facebook advertisers. News Feed Ads Have Transf [...]


Looking Back: Facebook, Twitter & Instagram’s 2013 Year In Review

social-media-conversation-featured Facebook, Twitter and Instagram offered a broad look at this year's trending stories, places and events. According to Facebook, Pope Francis was the most talked about topic around the world, while Glee star Lea Michele's public acknowledgment of her costar Corey Monteith's death was awarded the Golden Tweet of 2013 for most retweeted tweet of the year. Instagram proved New York is the city that never sleeps, winning the No. 1 spot for most Instagrammed city of the year. Facebook 2013 Year in Review For its year-end wrap up, Facebook says Pope Francis showed up in more posts than any ot [...]


What Does The Fox Say? With 276 Million Views, “The Fox” Wins Top Trending Video On YouTube For 2013

youtube-logo-200 YouTube announced its top ten trending videos for the year, with the official music video for "The Fox (What Does the Fox Say?)" by Ylvis leading the list. The video has earned more than 276 million views since it was posted September 13. Two ads also made YouTube's top ten trending videos list, with Evian's "Baby&Me" ranking No. 5 and Volvo's "The Epic Split" ranking No. 6. Both the Evian and Volvo videos also made Unruly's top ten list of most shared videos for 2013, a compilation that ranks videos based on the number of shares earned versus number of views. YouTube's Top Ten Trendin [...]


Facebook’s Share Of Visits Up 170% Over Past Year; Up 47% Since Share Button Dropped The Thumb

Facebook-Sharing Last month, Facebook surgically removed the thumb from the "Like" and "Share" buttons in a complete aesthetic overhaul. The goal was to spur the sharing of content thereby increasing social engagement. Today, Shareaholic, a discovery and sharing platform that helps sites promote content, produced evidence that not only is Facebook sharing, in fact, up, but since the changes last month, sharing is way, way up. Shareaholic analyzed 13 months of data from 200,000+ publishers and 250+ million visitors to get a glimpse at just how effectively the new button has performed. Sharaholic does not off [...]


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