Statistics: Social Media
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Pew Research: Facebook Is Still Tops Among U.S. Teens
Facebook is used by 71% of Americans aged 13 to 17 according to Pew Research Center survey. Instagram is used by 52%, Snapchat by 41%, Twitter...
CMOs On Twitter: What They Share, How They Share It & The People They Retweet Most [Report]
Data analytics firm Neustar offers a comprehensive look at how high-ranking marketing execs are using the social platform....
Report: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% Larger
According to a new study from AddShoppers, social sharing sends an audience that spends significantly more...
Report: Mobile Ad Revenues Don’t Line Up With Traffic Volumes
The state of mobile advertising is one of contrasts and imbalances according to Opera Mediaworks’ end of year report. It presents data...
4 Digital Marketing Strategy Studies: Formats, Trends, Influencers & Engagement
What spells success in content marketing and other digital disciplines? Is it about the format, the distribution or the timing? Contributor...
The Tweets, The Ads, The Data: A Recap Of The 2015 Social Super Bowl
Armchair quarterbacks can critique Super Bowl ads all day long, but contributor Chris Kerns contends the data tell the real story of what...
Social Media Is The Least Popular Channel For Customer Service [Survey]
While customer service complaints on social media may be the most public, they aren't the most popular (by a wide margin) according to a new...
Survey: Mobile Integration Makes Other Digital Marketing More Effective
Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of...
Top 10 Most Tweeted 2014 Sports Events: Super Bowl No. 1, But World Cup Wins 6 Of The Top 10 Spots
Soccer and football dominated Twitter this year, with the most tweeted sporting events split among the World Cup, NFL and BCS...
Top 10 Most Tweeted Live TV Events In 2014: Ellen’s Selfie Pushes Oscars To The Top Of The List
President Obama's State of the Union address was the only non-awards program to rank in the top ten most tweeted live TV specials of...
Top 10 Tweeted TV Shows In 2014: “The Walking Dead” No. 1, But “The Voice” Sets Single-Episode Record
Generating 310,000 tweets in the span of one-minute, "The Voice" set the record for most-Tweeted series minute of...
Report: Most News Sites Score A “D” For Mobile User Experience
While not yet dominant across the industry, mobile visits to news sites continue to grow. Yet most of the top traditional news sites woefully...
Infographic: How Twitter Users Love To Watch & Tweet About TV
Twitter users love TV. They also love to share socially about the TV shows they’re watching, probably because they believe themselves to...
“Dark Social” Is Still Nearly 70 Percent Of Sharing Activity
Two years after Alexis Madrigal coined the term, we’re still largely in the dark about Dark Social. Dark Social, you’ll remember, is...
Social Beats Search In Referral Traffic For Second Time This Year
There’s a chart at the top of BuzzFeed’s interesting new insights site that caught our eye. It shows the social media has surpassed...
Majority In US Don’t Know What “Privacy Policy” Really Means
Most Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand that...
Survey: 64 Percent Want Gov’t To Regulate Advertiser Data Use
A few years ago Facebook CEO Mark Zuckerberg argued that privacy standards in the US were relaxing. It’s perhaps more accurate to say that...
Report: Nearly 60% Of Video Shares Worldwide Occur On Facebook
Taking a look at how the whole world shares video, video metrics company Unruly discovered a large majority of videos shares are happening on...
How Individual Identity Influences The Way Audiences Share [Survey Data]
What motivates us to share content? Contributor Kelsey Libert delves into a recent study by Fractl detailing how and why we share on social...
Smartphone M-Commerce Revenues Grew 141 Percent In Q3 — Report
This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and conversion...
