Report: Facebook Still Dominates Social Sharing, But Pinterest Is Now Tops For E-commerce

facebook-pinterest-sharing-featured Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The global sharing champion was Facebook, to no one's surprise; but, Pinterest's numbers have skyrocketed, even surpassing Facebook for e-commerce-related sharing. Out of all social networks, three made up 91% of all sharing. Leading the way in social sharing was Facebook (41%,) Twitter (30%,) and Pinterest (20%) with LinkedIn coming in 4th with 4% of overall shares. When it comes to e-commerce, Pinterest saw the most action with 44% of a [...]


Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders

shutterstock_92512636-tabletShopping The latest data from e-commerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in e-commerce history. Online sales rose 18 percent compared to Cyber Monday 2012. Mobile again showed its ascendency, with one in three purchases completed via phones and tablets on Monday. Both tablets and phones took order share away from desktops/laptops this year. According to Custora's data, phones drove 18 percent of orders in 2013, compared to 13 percent in 2013. Tablet share of orders increased to 11 percent, up from 8 percent in 2012. Cyber Monday's record results follow [...]


Extra! Extra! New Survey Shows News Consumption Across Social Media Sites

mobile-news-featured Social media has become one of the best sources for staying in the know with what's going on in the world. A new study by Pew Research shows which networks are used for the most news intake as well as percentages and demographics of each. While all major social networks have some news consumption, the networks with the highest percentage of people who view news are Reddit, Twitter and Facebook with 62 percent, 52 percent and 47% respectively: While Reddit may have the highest percentage of new uses, Facebook is the dominant force when it comes to the volume of news consumption. Facebook [...]


Why So Sad? Curalate Study Finds Instagram Images With Blue Hues Win More Likes

instagram-blue-featured After analyzing over 30 image features of eight million Instagram photos, visual analytics provider Curalate found images with blue hues received 24 percent more Likes than photos with predominantly red hues on the photo-sharing platform. Scheduled to be released next week, Curalate's Instagram study also discovered single-colored images were more popular than images with multiple colors, winning 17 percent more Likes. The Instagram study results were much different than the findings from Curalate's earlier Pinterest study that found, among other things, red images were more likely to be re [...]


Study: Only 8% Of Brands Believe Their Marketing Team Is Strong Across All Digital Marketing Channels

blindfold-business-people-featured A new survey from Online Marketing Institute in conjunction with Kelly Staffing and ClickZ has discovered a majority of brands and enterprise organizations rank digital marketing very important, but only eight percent claimed to have marketing teams that were strong across all digital marketing channels. Surveying a total of 750 brands and agencies ranging from small businesses to global enterprises, the study found a "substantial gap" between the number of organizations searching for employees with strong digital marketing skills, and the availability of qualified applicants. While 71 per [...]


Social Media Driving Revenue For One Third Of B2C Companies, One Fifth Of B2B Firms [Report]

one-in-three-webmarketing123 In a year in which more marketers are reporting increased pressure to deliver ROI, social media finally seems to have become a part of the revenue equation for many companies. More marketers at both B2C and B2B companies report they are not only generating awareness and leads from social media campaigns, but that those leads are converting into customers, according to the 2013 State of Digital Marketing report Webmarketing123. Of those surveyed, 54 percent of B2B marketers and 60 percent of B2C marketers said they have generated leads from social media. B2C companies lead in converting cust [...]


YouTube Narrowing Traffic Gap With Facebook [Study]

facebook-youtube-logos-250px YouTube's US traffic is closing in on Facebook, and could eventually surpass the top social network in a matter of years. The data come from How Much Media? 2013, a new report from the University of Southern California's Marshall School of Business. The study relies on Nielsen, comScore, analysts and company disclosures for its statistics, and suggests that Facebook's 31 million unique visitors lead from 2012 will drop to 14 million by 2015. Facebook reported declines in its US user base as far back as 2011. In its quarterly earnings reports, the company combines the US and Canada in rep [...]


Study: Instagram Is The Fastest Growing Social Network, Top Brand Engagement Up 350% Since Last Year

instagram-featured Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company Simply Measured.  A new report from Simply Measured shows that brand engagement and interaction is also thriving on the photo-based social network with 71% of top brands now participating. Brand adoption of Instagram is now rivaling Google+ and Pinterest that have 73% adoption and 74% adoption respectively. One of the exciting stats from the report is the fact that the number of active brands  is growing (55% more brands using the n [...]


Facebook: 20 Million Small Businesses Have Pages, Small Fraction Are Advertisers

facebook-pages-open-featured Facebook has reached another milestone: 20 million small businesses are using Facebook Pages. But only a small fraction of those are spending money on any of Facebook's ad products. That's the word from Facebook COO Sheryl Sandberg, who shared the data during today's Q3 earnings call. The company's report focused, as it is usually does, on mobile and user growth, but small business growth is no less important and -- from a business perspective -- perhaps more important. Sandberg also revealed that Facebook had about one million advertisers during Q3. "It's really hard to get small bus [...]


Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter

Twitter logo A new study from social software provider Lithium reveals 53 percent of consumers expect a brand to respond to a tweet within an hour. That number jumps to 72 percent of consumers expecting a response if the tweet is a complaint about the brand or its products. Lithium commissioned Millward Brown Digital to conduct the study evaluating consumer expectations when interacting with brands on Twitter. Surveying 501 respondents who claimed they actively engaged with businesses on Twitter, the study found a brand's response time to tweets can significantly impact the brand's overall reputation. [...]


Google+ Hits 300 Million Active Monthly “In-Stream” Users, 540 Million Across Google

google+ logo As expected, Google touted the growth of its "social layer" Google+ during a special event today that also saw the introduction of 18 new features. The big numbers that Google talked about are as follows: 540 million monthly active Google+ users: This is the number of people with Google accounts that interact with Google+ each month in some way on any Google property. That could include leaving a comment on a blog or website that has Google+ comments embedded, commenting on YouTube, or clicking the +1 button on an article or some other web content. Here's the chart Google used showing [...]


They Don’t Call It The News Feed For Nothing: 1-In-3 Americans Use Facebook As A News Source

facebook-news-featured Whether they mean to or not, nearly one out of every three Americans (30%) receive their news via the Facebook News Feed according to a new study by Pew Research Center. A whopping 64% of Americans use Facebook and nearly half (47%) responded that they "ever" get news on the social networking site. Those adults that are only casual or "light" consumers of the news showed higher numbers of Facebook usage for news purposes. Light traditional news users showed a 47% chance that they use Facebook for news while heavy news consumers didn't rely on the news feed as much with only 38% saying that [...]


Google+ Drives A Fraction Of The Referral Traffic That Facebook, Pinterest & Twitter Do [Report]

google-plus-featured Google+ is driving a fraction of the referral traffic to publisher sites that Facebook, Twitter, Pinterest and other social media sites are. That's the main takeaway from an annual report released today by Shareaholic, makers of social sharing buttons and widgets that the company says are used by 200,000 publishers. The report covers September 2012 -- when Shareaholic last published network sharing data -- through September 2013. According to Shareaholic, Google+ has consistently driven less than one-tenth of one percent (> 0.1%) of all referral traffic to its publishers over the past [...]


Survey: 71% Of Companies Concerned Over Social Media Risks, But Only 36% Provide Employee Training

is-social-media-worth-it A recently published survey examining corporate social media risks and rewards from advisory firm Grant Thornton found that 71 percent of the executives polled said their company was concerned about possible risks posed by social media, but only 36 percent reported having social media training. The report included a 32-question online survey that was completed by 111 executives representing a mix of public and private, small to midsized organizations. The survey questions covered five specific topics: use of social media, opinions regarding the value of social media, social media policies, [...]


Survey: Facebook Dominates Check-ins, 30 Percent Geotag Posts

smartphone-map-checkin A new survey from the Pew Research Center focuses on the use of location on mobile devices. It found that roughly three-quarters (74 percent) of smartphone users access directions and other location-related information on their devices. The survey also found that checking in has declined in popularity since last year. Among "check-in" services Facebook is the most widely used, followed by Foursquare. The graphic above compares use of location-related services and check-ins. Use of the former has remained steady; however checking-in has dropped from 18 percent to 12 percent since 2012 [...]


Apple’s iPhone 5 Ads Were A Social Sharing Failure, Report Says

apple-featured Anticipation is growing about Apple's latest Big Announcement next week, and you can bet that your Twitter, Facebook and Google+ streams will be filled with news and commentary about the company's newest gadgets. But after the news hits, will the company's TV ads translate well on social networks? According to a new report from Unruly Media, Apple has a lot of room for improvement after its iPhone 5 ads were largely ignored on social channels. Social media users weren't too thrilled with Apple's video ads for the iPhone 5. Unruly says that ads for Samsung's S4 attracted eight times mo [...]


Facebook Driving More Than 2x Twitter Traffic To Parse.ly’s News Clients

parsely-logo-200px Facebook is far and away the top social network driving traffic to some of the biggest online news and media websites, sending them more than twice as much traffic as second-place Twitter. That's according to the Authority Report from Parse.ly, a company that counts the likes of Reuters, The Atlantic, Mashable, The Next Web, US News and others among clients using its content optimization platform. Parse.ly says it's currently processing about five billion page views and 160 million unique readers per month. For the month of July, Parse.ly reports its clients received about 73.5 million p [...]


Vine Grows To 40 Million Registered Users, More Than Tripling Its User Base Since June

vine-featured After only seven months since Twitter acquired Vine, the six-second video sharing app has reached an impressive 40 million registered users, more than three times the number of Vine users reported just two months ago. While this milestone does not reflect "monthly active user" numbers commonly shared by social networks like Facebook and Twitter, it does confirm that Vine is a competitive force within the social media landscape. In June, Twitter reported that there were a total of 13 million iOS users on Vine when it released the Android version of the app. So it appears that Android user [...]


Popularity Pays: People Are 32% More Likely To ‘Like’ If There Is A Preexisting Positive Vote

facebook-like-thumb-icon It turns out that social media users may act more herd-like than you may think. The American Association for the Advancement of Science performed a study on the effects of prior social votes on current user behavior. The study shows that preexisting votes have a profound effect on the content's overall social performance. The test analyzed comments on a website that allowed users to vote and respond to others. In the tests, some of the comments were artificially inflated, while others were left untouched. If a user read a comment that had a previous positive score, they were 32% more li [...]


Study: The Top 100 Global Brands Winning On YouTube Publish 78 To 500 Videos A Month

youtube-featured Video marketing company Pixability's newly released study measuring YouTube activity for the Top 100 Global Brands reveals that the top performers are publishing approximately 78 videos per month, with media companies like MTV, Thomson Reuters and Disney posting upwards of 500 videos per month. According to the study, YouTube video publishing rates for the Top 100 Global brands have increased an average of 73 percent annually since 2009. The total number of uploads for the same group of companies has grown from a few dozen published in 2005 to more than 10,000 cumulative videos published in [...]


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