eMarketer: Retail Industry Expected To Spend $9.42 Billion On Paid Digital Media This Year

eMarketer logo A new report from eMarketer says that the US retail industry will spend $9.42 billion this year on paid digital media. By 2017, that number is expected to grow to $13.5 billion, representing a 10.5 percent compound annual growth rate. As a consistent top spender in digital paid media, eMarketer reports the retail industry will keep its lead during the four-year forecast period, but lose a small portion of its share of total US digital advertising dollars, dropping from a 22.3 percent share this year to 22 percent share in 2017. With the largest portion of retail digital ad dollar [...]

Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017

money-growth-chart-featured Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile. The firm projects that mobile advertising will account for an increasing share of display revenue and represent nearly 50 percent ($14.5 billion) of all display advertising by 2017. Google will capture more than 50 percent of global mobile ad revenue this year; Facebook is gaining, however. According to eMarketer, Facebook's share of mobile ad revenue will grow from just over 5 percent last year to almost 16 percent this year. In terms of the broader category of global digital ad [...]

Amazon Beats Combined Online Sales Of Major US Retailers

amazon-featured The Wall Street Journal reports that the US Securities & Exchange Commission recently asked major traditional retailers to break out specific figures regarding their online sales, rather than simply reporting percentage growth rates. It turns out those actual numbers, combined, don't equal their nemesis Amazon. Amazon's 2012 revenues were $61.1 billion. However Amazon's margins are less than razor thin. Though many of the retailers mentioned in the WSJ article now see a healthy percentage of annual sales from the Internet, some, like Target, underperform the market. Target disclosed [...]

Smartphones Driving Nearly Twice The Commerce Of Tablets — comScore

smartphones Every report I've seen comparing conversions on PCs, smartphones and tablets shows tablets as having much higher conversion rates than smartphones. Part of the reason is that people rarely complete transactions on their smartphones -- they tend to buy later on PCs or tablets or offline. That's why it's both interesting and curious that comScore has data showing the percentage of e-commerce transactions happening on smartphones being almost 2X of tablets. However, as a percentage of the total value of e-commerce in the US mobile (smartphones + tablets) still constitutes less than 10 percent. [...]

Mobile Internet Time Now Exceeds PC — comScore

Keep-Calm-Mobile-Image-Final StatCounter will tell you that in the US, at this moment, 15.8 percent of web traffic is coming from mobile devices. Given that there are roughly 150 million smartphones in the country that seems like a relatively small percentage of overall traffic. While the aggregate number may still be small, when one looks more closely at particular sites and categories, as well as other metrics, a very different picture emerges. Mobile is rapidly becoming a dominant driver of traffic and search queries in many categories. Source: StatCounter For example, the following are a cross section of [...]

73% Of Online Publishers Offer Native Advertising, Just 10% Still Sitting On The Sidelines [eMarketer]

Percent of Publishers With Native Advertising Nearly three quarters of U.S. publishers offer online native advertising opportunities on their sites, according to new research released by eMarketer from the Online Publishers Association and Radar Research. Just 10 percent of publishers say they don't have and aren't considering adding native advertising to their sites. In taking the pulse of how publishers define native advertising, the study seems to hit on some consensus. Over 90 percent agree that native advertising is an ad's "integration into the design of the publisher's site." Interestingly (and somewhat bewilderingly), 21% [...]

iTunes Users Buying Over 800,000 TV Shows A Day

Apple logo According to newly released download numbers from Apple, one billion TV shows and 380 million movies have been downloaded from iTunes to date, with 800,000 TV shows and 350,000 movies currently purchased per day. According to Horace Dediu at Asymco.com, the rate of video purchases during the past eight years looks like this: Dediu estimates the rate of spending on iTunes video is approximately $1.75 billion per year. "This [estimate] is much more substantial than prior estimates mainly because movies are much more valuable," says Dediu, "A tripling of the download rate shows up as a sign [...]

Global Ad Spend Estimates Lowered On Weak European Economy, Latin America To See Highest Rate Of Growth

The weakened European economy has led eMarketer to revise its 2012 global media ad spending estimates down from close to $520 billion to just over $509 billion. The revision is based on ad spending figures from more than four dozen companies that track ad spending -- including research firms, media buyers and investment banks -- that eMarketer analyzes. Overall, global ad spending grew 5.4% in 2012, up from 3.8% in 2011. eMarketer predicts 2013 will stay on pace with 5.2% growth to hit $535.5 billion. Though 2017, the research company expects growth trends to remain steady, ranging betw [...]

eMarketer: Mobile To Win 15% Of Online Retail Sales This Year

mobile-payment-wallet-featured A new report from eMarketer estimates that 15 percent of online retail sales will be made on a mobile device this year, climbing upwards of $39 billion by the end of 2013. The majority of sales will be made from a tablet with only 35 percent of m-commerce happening via a smartphone. This year's expected m-commerce sales reflect an 11 percent increase from 2012. Total m-commerce sales are projected to reach 25 percent by 2017, topping out at $108 billion in the next four years. This year's $39 billion in retail m-commerce sales is nearly triple the amount earned in 2011. According to [...]

Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor

smartphones-featured Yesterday, the IAB released digital ad revenue figures for the US market in 2012. Overall Internet ad revenue came in at nearly $37 billion, making the Internet the second largest medium after broadcast TV. Mobile and video advertising were the two biggest digital advertising growth drivers, according to the report (PDF). Mobile ad revenues came in slightly under $3.4 billion for the year, representing 111 percent growth over 2011. Mobile revenues grew from 5 percent in 2011 to 9 percent of total digital ad spending in 2012. Source: IAB, PwC The $3.4 billion mobile advertising fi [...]

The Crazy Way The IAB Defines Internet Ad Revenues

iab-logo-0922 The Internet Advertising Bureau released its latest statistics on Internet advertising spend yesterday, with digital ad revenues now poised to overtake broadcast TV spend. And, look at that growth in mobile! But then again, digging into the stats, the way IAB classifies spend into different categories raises some serious questions. There's no doubt in my mind that Internet ad spend continues to see phenomenal growth. But, how much is search really growing? Or digital? Or mobile? If you get into the fine print, it becomes clear that answers to this aren't clear at all. When A Search Ad Isn' [...]

Record Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First Time

weather-rain-money-featured With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the IAB’s annual Internet Advertising Revenue Report conducted by PwC. Released today, the report shows a 15% rise to $36.6 billion in U.S. digital advertising revenues in 2012, with Q4 revenues topping $10 billion for the first time. Coming in at $10.31 billion, Q4 ad revenues increased 14.9% from the prior year and were up 11.6% from Q3, outperforming the overall media market. Nielsen Company and Kantar both estimated that total media revenues grew just 3% in [...]

Social Ad Revenue To Grow 18.6% By 2017 [Report]

money-social-network-featured According to new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to $11 billion in 2017, an $18.6 compound growth rate (CAGR). While BIA/Kelsey expects mobile local ad revenue to experience an astounding 49. 3 percent growth rate during the next four years, locally targeted social ad revenues are expected to grow as well, generating $3.6 billion by 2017, an increase of 26.4 percent from $1.1 billion earned in 2012. The analyst firm attributes this growth to more local penetration by both brands and SMBs as so [...]

Report: US Mobile Ads To Reach $7 Billion This Year, Big Companies Dominate

smartphones 'Tis the season of mobile advertising forecasts. Within the last week three have been released from eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion and IDC now asserts that US mobile ad revenues came in at $4.5 billion for the year. IDC expects mobile advertising to reach $7 billion by year end, compared with eMarketer's $7.29 billion and BIA's $5.39 billion. The IDC forecast also says the following about 2012 mobile ad revenues: Search: 61 percent of mobile ad spending  ($2.8 billion) Display: [...]

Analyst Firm Forecasts Mobile Local Ad Revenues Will Grow To $9.1 Billion In The Next Four Years

Local media analyst firm BIA/Kelsey forecasts U.S. mobile local advertising revenue will grow from $1.2 billion in 2012 to $9.1 billion in 2017, experiencing a compound annual growth rate (CAGR) of 49.3 percent. "Though inventory growth currently outpaces advertiser demand, we believe the latter will begin to accelerate," said Michael Boland, senior analyst and director of content at BIA/Kelsey. The outcome of such acceleration will be increased over all mobile ad spending along with increased mobile ad rates, including CPMs and CPCs. Defined as advertising that is targeted based on a us [...]

64 Percent Of Digital Marketers Plan To Spend More On Social Ads In 2013 [Report]

money-social-network-featured Many online marketers love social media marketing because it's traditionally been a free channel for customer outreach and/or customer service; but, almost two-thirds of those who answered a recent survey say they'll be spending more on paid social media ads this year. According to a new report from the Nielsen-owned company, Vizu, 64 percent of online marketers say their budgets for paid social advertising is increasing this year. Thirty-four percent said those budgets will remain the same, and the other two percent said their budgets are decreasing. That's good news for Facebook an [...]

Marketers Say They’ll Spend More On Data/Analytics In 2013 [Survey]

analytics-numbers-stats-featured More than two-thirds of marketers surveyed say they're planning to spend more on data in 2013, and more than half percent say they're planning to hire new employees for data/analytics jobs this year. That's according to Data Rich & Insight Poor, a new study from Yesmail Interactive and Infogroup Targeting Solutions. The survey involved just over 700 marketers and was done in October 2012, with questions asking about their plans for dealing with data and analytics in 2013. In the survey, 68 percent of marketers said they'll increase data-related spending in 2013. Only three percent pl [...]

Mobile Ad Forecast Jumps To $4 Billion On Facebook Display Strength, Google Has Most Revenues

emarketer overall mobile forecast Citing accelerating mobile revenue growth at Facebook and Google, eMarketer has raised its 2012 US full-year mobile ad forecast significantly: from just over $2.6 billion to more than $4 billion. The forecast includes tablet advertising; however eMarketer does not break that out as a separate category or indicate its percentage contribution. I believe the new $4 billion eMarketer figure is probably aggressive. However it directionally it reflects the rapid growth of the mobile market. A few months ago, the IAB found that 1H 2012 mobile ad revenue was approximately $1.2 billion, suggestin [...]

Studies: As Mobile Email Usage Soars, Marketers Budget More For Email, Mobile And Social

mobile-email-featured Next year looks to be a strong one for email marketing according to a StrongMail survey of more than a thousand marketers released today. The survey found that marketers plan to deploy more budget to email, social and mobile next year -- which makes sense given a second study by ReturnPath found mobile open share has increased 300 percent globally since 2010. StrongMail found that 89 percent of those surveyed plan to increase or maintain the same level of marketing spend in 2013, with 56% intending to grow their email marketing budget, 52% investing more in social media, 43% planning to [...]

Cyber Monday Generates $1.46 E-Commerce Haul, Mobile Responsible For More Than $750 Million Over Five Days

shopping-featured A dizzying array of data points about retail sales and consumer shopping have been flowing steadily since Friday. Among them are comScore's final Cyber-Weekend e-commerce sales projections. Over the the four day extended holiday weekend US e-commerce sales were about $2.86 billion. Cyber Monday online sales were just shy of the anticipated $1.5 billion -- at $1.46 billion. The largest online shopping growth over last year occurred on the US Thanksgiving holiday itself. However Cyber Monday qualified as the largest single e-commerce shopping day to date in terms of dollars spent. Cybe [...]

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