iTunes Users Buying Over 800,000 TV Shows A Day

Apple logo According to newly released download numbers from Apple, one billion TV shows and 380 million movies have been downloaded from iTunes to date, with 800,000 TV shows and 350,000 movies currently purchased per day. According to Horace Dediu at, the rate of video purchases during the past eight years looks like this: Dediu estimates the rate of spending on iTunes video is approximately $1.75 billion per year. "This [estimate] is much more substantial than prior estimates mainly because movies are much more valuable," says Dediu, "A tripling of the download rate shows up as a sign [...]

Global Ad Spend Estimates Lowered On Weak European Economy, Latin America To See Highest Rate Of Growth

The weakened European economy has led eMarketer to revise its 2012 global media ad spending estimates down from close to $520 billion to just over $509 billion. The revision is based on ad spending figures from more than four dozen companies that track ad spending -- including research firms, media buyers and investment banks -- that eMarketer analyzes. Overall, global ad spending grew 5.4% in 2012, up from 3.8% in 2011. eMarketer predicts 2013 will stay on pace with 5.2% growth to hit $535.5 billion. Though 2017, the research company expects growth trends to remain steady, ranging betw [...]

eMarketer: Mobile To Win 15% Of Online Retail Sales This Year

mobile-payment-wallet-featured A new report from eMarketer estimates that 15 percent of online retail sales will be made on a mobile device this year, climbing upwards of $39 billion by the end of 2013. The majority of sales will be made from a tablet with only 35 percent of m-commerce happening via a smartphone. This year's expected m-commerce sales reflect an 11 percent increase from 2012. Total m-commerce sales are projected to reach 25 percent by 2017, topping out at $108 billion in the next four years. This year's $39 billion in retail m-commerce sales is nearly triple the amount earned in 2011. According to [...]

Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor

smartphones-featured Yesterday, the IAB released digital ad revenue figures for the US market in 2012. Overall Internet ad revenue came in at nearly $37 billion, making the Internet the second largest medium after broadcast TV. Mobile and video advertising were the two biggest digital advertising growth drivers, according to the report (PDF). Mobile ad revenues came in slightly under $3.4 billion for the year, representing 111 percent growth over 2011. Mobile revenues grew from 5 percent in 2011 to 9 percent of total digital ad spending in 2012. Source: IAB, PwC The $3.4 billion mobile advertising fi [...]

The Crazy Way The IAB Defines Internet Ad Revenues

iab-logo-0922 The Internet Advertising Bureau released its latest statistics on Internet advertising spend yesterday, with digital ad revenues now poised to overtake broadcast TV spend. And, look at that growth in mobile! But then again, digging into the stats, the way IAB classifies spend into different categories raises some serious questions. There's no doubt in my mind that Internet ad spend continues to see phenomenal growth. But, how much is search really growing? Or digital? Or mobile? If you get into the fine print, it becomes clear that answers to this aren't clear at all. When A Search Ad Isn' [...]

Record Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First Time

weather-rain-money-featured With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the IAB’s annual Internet Advertising Revenue Report conducted by PwC. Released today, the report shows a 15% rise to $36.6 billion in U.S. digital advertising revenues in 2012, with Q4 revenues topping $10 billion for the first time. Coming in at $10.31 billion, Q4 ad revenues increased 14.9% from the prior year and were up 11.6% from Q3, outperforming the overall media market. Nielsen Company and Kantar both estimated that total media revenues grew just 3% in [...]

Social Ad Revenue To Grow 18.6% By 2017 [Report]

money-social-network-featured According to new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to $11 billion in 2017, an $18.6 compound growth rate (CAGR). While BIA/Kelsey expects mobile local ad revenue to experience an astounding 49. 3 percent growth rate during the next four years, locally targeted social ad revenues are expected to grow as well, generating $3.6 billion by 2017, an increase of 26.4 percent from $1.1 billion earned in 2012. The analyst firm attributes this growth to more local penetration by both brands and SMBs as so [...]

Report: US Mobile Ads To Reach $7 Billion This Year, Big Companies Dominate

smartphones 'Tis the season of mobile advertising forecasts. Within the last week three have been released from eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion and IDC now asserts that US mobile ad revenues came in at $4.5 billion for the year. IDC expects mobile advertising to reach $7 billion by year end, compared with eMarketer's $7.29 billion and BIA's $5.39 billion. The IDC forecast also says the following about 2012 mobile ad revenues: Search: 61 percent of mobile ad spending  ($2.8 billion) Display: [...]

Analyst Firm Forecasts Mobile Local Ad Revenues Will Grow To $9.1 Billion In The Next Four Years

Local media analyst firm BIA/Kelsey forecasts U.S. mobile local advertising revenue will grow from $1.2 billion in 2012 to $9.1 billion in 2017, experiencing a compound annual growth rate (CAGR) of 49.3 percent. "Though inventory growth currently outpaces advertiser demand, we believe the latter will begin to accelerate," said Michael Boland, senior analyst and director of content at BIA/Kelsey. The outcome of such acceleration will be increased over all mobile ad spending along with increased mobile ad rates, including CPMs and CPCs. Defined as advertising that is targeted based on a us [...]

64 Percent Of Digital Marketers Plan To Spend More On Social Ads In 2013 [Report]

money-social-network-featured Many online marketers love social media marketing because it's traditionally been a free channel for customer outreach and/or customer service; but, almost two-thirds of those who answered a recent survey say they'll be spending more on paid social media ads this year. According to a new report from the Nielsen-owned company, Vizu, 64 percent of online marketers say their budgets for paid social advertising is increasing this year. Thirty-four percent said those budgets will remain the same, and the other two percent said their budgets are decreasing. That's good news for Facebook an [...]

Marketers Say They’ll Spend More On Data/Analytics In 2013 [Survey]

analytics-numbers-stats-featured More than two-thirds of marketers surveyed say they're planning to spend more on data in 2013, and more than half percent say they're planning to hire new employees for data/analytics jobs this year. That's according to Data Rich & Insight Poor, a new study from Yesmail Interactive and Infogroup Targeting Solutions. The survey involved just over 700 marketers and was done in October 2012, with questions asking about their plans for dealing with data and analytics in 2013. In the survey, 68 percent of marketers said they'll increase data-related spending in 2013. Only three percent pl [...]

Mobile Ad Forecast Jumps To $4 Billion On Facebook Display Strength, Google Has Most Revenues

emarketer overall mobile forecast Citing accelerating mobile revenue growth at Facebook and Google, eMarketer has raised its 2012 US full-year mobile ad forecast significantly: from just over $2.6 billion to more than $4 billion. The forecast includes tablet advertising; however eMarketer does not break that out as a separate category or indicate its percentage contribution. I believe the new $4 billion eMarketer figure is probably aggressive. However it directionally it reflects the rapid growth of the mobile market. A few months ago, the IAB found that 1H 2012 mobile ad revenue was approximately $1.2 billion, suggestin [...]

Studies: As Mobile Email Usage Soars, Marketers Budget More For Email, Mobile And Social

mobile-email-featured Next year looks to be a strong one for email marketing according to a StrongMail survey of more than a thousand marketers released today. The survey found that marketers plan to deploy more budget to email, social and mobile next year -- which makes sense given a second study by ReturnPath found mobile open share has increased 300 percent globally since 2010. StrongMail found that 89 percent of those surveyed plan to increase or maintain the same level of marketing spend in 2013, with 56% intending to grow their email marketing budget, 52% investing more in social media, 43% planning to [...]

Cyber Monday Generates $1.46 E-Commerce Haul, Mobile Responsible For More Than $750 Million Over Five Days

shopping-featured A dizzying array of data points about retail sales and consumer shopping have been flowing steadily since Friday. Among them are comScore's final Cyber-Weekend e-commerce sales projections. Over the the four day extended holiday weekend US e-commerce sales were about $2.86 billion. Cyber Monday online sales were just shy of the anticipated $1.5 billion -- at $1.46 billion. The largest online shopping growth over last year occurred on the US Thanksgiving holiday itself. However Cyber Monday qualified as the largest single e-commerce shopping day to date in terms of dollars spent. Cybe [...]

Black Friday Sales Top $1 Billion As Web Prepares For Even Bigger Cyber Monday Shopping Surge

shopping-featured This weekend comScore reported that for the first time Black Friday online sales topped $1 billion. The expectation is that today, the awkwardly named "Cyber Monday," will see potential online sales exceeding Friday's totals, perhaps reaching $1.5 billion as Americans throw off the shackles of austerity that have limited holiday spending over the past few years. Black Friday originally was a reference to aggressively discounted in-store sales, while Cyber Monday was so named for the day when people returned to work and could shop online with a high speed connection. The reality today is [...]

IAB Study: Ad-Supported Internet Responsible For 5.1 Million U.S. Jobs

congressionaldistricts At a time when jobs are top of mind in the national consciousness, the Interactive Advertising Bureau (IAB) has released a study showing that the ad-supported Internet is responsible for 5.1 million jobs in the U.S. and contributed $530 billion to the economy in 2011. The report was funded by the IAB, along with members Google, 24/7 Media Inc. and ValueClick, and headed up by researchers at the Harvard University Business School. The research followed the same methodology as a study conducted in 2007 that found the ad-supported internet directly employing 1.015 million people. The 5.1 milli [...]

EMarketer: Google + Facebook Display Share To Climb 23% By 2014

DisplayAdMarketShare-eMarketer  Google and Facebook are by far the dominant players in the display ad space, together expected to command 30% of the overall market in 2012. And their substantial lead is set to become even greater, according to an eMarketer report that predicts the two will sell 37% of all display ads by the end of 2014. Among the two, Google comes in slightly ahead with 15.4% of the market this year ($2.31 billion), compared to Facebook's 14.4% ($2.16 billion). Yahoo, which once dominated the display ad market, is on the decline with 9.3% of the market ($1.39 billion). Google and Facebook have been l [...]

IAB: Q1 Online Ad Revenues Up 15% Over 2011

money-growth-chart-featured The first quarter of 2012 was a very good one for the interactive advertising industry -- the best first quarter on record, in fact, according to the latest Interactive Advertising Bureau (IAB) figures. Those surveyed by the IAB and Pricewaterhouse Coopers said they brought in $8.4 billion, 15% more than recorded in the year-ago period. President and CEO Randall Rothenberg attributed the increase to marketers' continued movement of their money online, to follow digital consumers on their computers, tablets or smartphones. The first quarter revenue wasn't down as dramatically from the fou [...]

Meeker: Mobile Advertising A $20 Billion Opportunity In US

Mobile advertising will come in somewhere around $2.5 to $3.0 billion in the US this year. However Kleiner Perkins' Mary Meeker, who is a former Morgan Stanley analyst, says the opportunity is roughly $20 billion. Among the 110 slides in her presentation to the D10 conference yesterday is one that illustrates her thinking on this point. Source: KPCB (data drawn from numerous industry sources) This is one of those familiar time spent vs. share of ad spend slides that everyone has seen. Meeker shows online advertising almost catching up with consumer time spent -- which Business Inside [...]

Analyst Firm: $172 Billion In Mobile Payments This Year

mobile-payment-wallet-featured The confusion and cacophony around mobile payments, it seems, grows louder with each new product release or startup. Most people would consider mobile payments to be in their infancy. However a report from Gartner projects mobile payments this year will reach a massive $171.5 billion on a global basis. Last year mobile payments were roughly $106 billion according to the firm. The definition of "mobile payments' being used by the firm is extremely expansive. Hence the large number. Gartner said that it expects "Web/WAP access to account for about 88 percent of total transactions in North [...]

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