Statistics: Spend Projections
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Mobile Ad Revenues To Surpass Newspapers, Magazines, Radio This Year — Forecast
According to a new forecast from eMarketer, total media spending in the US will see its largest increase in a decade reaching $180.1 billion....
iPhone Has Largest Market Share Growth Over Past 3 Years
With US smartphone penetration among mobile subscribers now at 70 percent, comScore released its May smartphone data yesterday. Compared with...
Comscore: Apps Now Account For Half Of All Digital Media Time
Even if you never looked at a single survey or piece of data you’d know that time spent with smartphones and tablets is growing...
Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent
This morning, the IAB released topline digital ad revenues for Q1 2014 in the U.S .market. The trade group said that revenue hit $11.6 billion,...
IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles
The IAB has just released its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and...
For Mobile App Monetization, Free(mium) Is Winning
According to a survey based study, jointly released by App Annie and IDC this week, the “freemium” model is the most popular way for...
Study Confirms Smartphones Now #1 Screen, Beating TV
A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives....
Report: Mobile Drove More Than $200 Billion In 2013 Retail Sales
Mobile ad network xAd has released its 2013 year-in-review report. The data and findings are drawn from “more than 400 billion...
Survey: 80% Of Marketers More Optimistic This Year With 62% Increasing Data Budgets
Marketers are upbeat this year, with 80 percent of the respondents for an Infogroup Targeting Solutions (ITS) survey claiming to be more...
IAB: At $10.7 Billion, Another Record Breaking Quarter For U.S. Digital Ad Revenues In Q3 2013
According to IAB’s top line report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of...
ComScore: Cyber Monday Desktop Sales Hit $1.735 Billion, Confirming Biggest Online Shopping Day Ever
Yesterday’s comScore Cyber Monday report confirmed this year’s online shopping numbers represented the biggest Cyber Monday on...
Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report]
This holiday season, the retail sector is on track to rake in $61.8 billion in ecommerce sales, a 15 percent increase over 2012, according to...
Tubemogul Partners With Resonate To Offer Motivations-Based Video Ad Targeting
Tubemogul, the programmatic video advertising platform, has partnered with Resonate to offer “values and motivations-based”...
E-Commerce To Cross $200 Billion Threshold This Year
It’s all but certain that when the smoke clears after Q4 holiday shopping in the US, e-commerce will have crossed the $200 billion...
IAB: Mobile Revenues $3 Billion In 1H, 15 Percent Of Total
The IAB has just released its Q2 and first half 2013 revenue report. Total digital ad revenue in the US was roughly $20 billion. Search was the...
Budgeting For Email Marketing: How To Invest In The “Killer App”
Last week at the ExactTarget Connections Conference, I had that the opportunity to meet Forrester analyst Shar vanBoskirk. Like most in our...
eMarketer: Retail Industry Expected To Spend $9.42 Billion On Paid Digital Media This Year
A new report from eMarketer says that the US retail industry will spend $9.42 billion this year on paid digital media. By 2017, that number is...
Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017
Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile. The firm projects that mobile...
Amazon Beats Combined Online Sales Of Major US Retailers
The Wall Street Journal reports that the US Securities & Exchange Commission recently asked major traditional retailers to break out...
Mobile Internet Time Now Exceeds PC — comScore
StatCounter will tell you that in the US, at this moment, 15.8 percent of web traffic is coming from mobile devices. Given that there are...
