StumbleUpon Adds A Handful Of Targeting & Delivery Options For Advertisers

stumbleupon-featured Last week, StumbleUpon released some important updates to their ad platform that will help marketers target more accurately, deliver to specific users and learn more about their audience. The new features have been rolled out to all advertisers, and the highlights are as follows: Delivery Options Advertisers will now have the option to "Spend ASAP" or "Spend Evenly." If you are familiar with AdWords, think Accelerated Delivery vs. Standard Delivery. If you want to keep your ads up all day, choose "Spend Evenly." If  looking to just spend on the earliest available inventory, the AS [...]


StumbleUpon Quietly Becomes Profitable As Advertisers Flock To Mobile-Friendly Native Ads

stumbleupon-featured Ten years on, the online content discovery and bookmarking service StumbleUpon is hitting its stride in attracting advertisers to its mobile apps. The company has released revenue data for the first time showing it's now profitable and expects revenue to hit $35 to 40 million this year, growing as much as 33 percent from last year. The company shared these stats and more today on Bloomberg, revealing efforts to crack the mobile nut are paying off. StumbleUpon CEO, Mark Bartels says the company expects more than 20 percent of sales this year to come from mobile applications on smartphones an [...]


So Long Su.pr, StumbleUpon’s Link Shortener Shuts Down For Good

Supr-image Once one of the most promising link shortners, su.pr, is now shutting its doors to the world. The StumbleUpon-based service was released in 2009 and had some of the most in-depth social stats among shortners of that era. The shutdown was announced last year that su.pr was being sunsetted and shutdown in 2013. Today that time has come. One of the exciting features for StumbleUpon users was the ability to build in voting mechanisms into the shared links to help boost exposure and virality. Su.pr wasn't just a great short name with social buttons, either. In-depth stats were offered at the [...]


Report: While Pinterest Rises, StumbleUpon’s Traffic Down 27% In 2012

SU-3-Year-Trend We've heard about Pinterest's meteoric rise in usage, and a new report shows what effect this has had on StumbleUpon. Adam Sherk of Define Media Group reports that StumbleUpon traffic has actually decreased by 27% to content and magazine sites.   This is a stark comparison to Sherk's findings on Pinterest traffic for the same properties last year. Overall, Adam analyzed 47 different properties that he works with and segmented them into 6 different categories: Food Home Fashion & Beauty Health Entertainment News & Tech The biggest categorical drop was [...]


StumbleUpon Cuts 30% Of Its Staff In An Effort To Get In The Black

stumbleupon-logo In an attempt to turn the popular social discovery site profitable, StumbleUpon has cut their staff by 30% according to TechCrunch. The overall number of employees was cut from 110 to 75 yesterday, the biggest restructure in the company's history. In an interview CEO Mark Bartels told TechCrunch that “The main drive here is to become more streamlined and to better execute against our goals for 2013.” He further went on to talk about a re-balancing of employees now that 40% of StumbleUpon's traffic is derived from mobile devices. Some of the departments that saw the biggest losses w [...]


Over 45,000 StumbleUpon Lists Have Been Created, Now Coming Out Of Beta

Stumble-List Last month StumbleUpon unleashed Lists, a Pinterest-like element hat allowed users to create lists of webpages. This was a Beta release and part of a new, improved StumbleUpon. Since the Beta launch, the new features have taken off at a torrid pace. 45,000 StumbleUpon lists have been created, everything from Caligraphy to Waffle Raffle.The color-coded StumbleDNA makes it easy to decipher what category a webpage belongs to, and users can follow along with a List to keep up with new content. [youtube]http://www.youtube.com/watch?v=HXANsb-qoSM[/youtube] Seeing the overwhelming success, [...]


StumbleUpon Gets “Pinterest-y” New Redesign & Enhanced Functionality

stumbleupon-featured Last week StumbleUpon launched a new-look iOS app with a slew of new features. Today, the revamped StumbleUpon rolls out for web users. The layout looks quite similar to Pinterest, and even includes new "Pinterest-esque" lists. The new design also features the slick StumbleDNA that uses color to categorize content by topic: Each user has a personal color code, or StumbleDNA, assigned to them based off of their likes. The redesigned multi-column layout lets users view more content and make better decisions on what they'd like to see. Images are pulled in for all stories as well as headli [...]


Stumble Through Content Faster & Easier With Fresh New StumbleUpon iOS Apps

iPad-DeviceSlide More than 25 million users leverage StumbleUpon to discover great content across the web. Today they'll be able to discover more content quicker than ever thanks to new iPhone and iPad apps. Not only are the apps easier to use with navigation and design upgrades, but they also contain new features like StumbleDNA and slide previews. "Slide" Preview One of the changes that will excite avid Stumble users the most will the the all new "slide" preview. Instead of reviewing each and every full page of content, the new preview will load quickly while the main content loads in the background. I [...]


StumbleUpon’s New Facebook App Integrates User Activity Into Timeline

The popular social discovery site StumbleUpon just released a Timeline enabled Facebook app to help users share StumbleUpon content on Facebook.  The app will help to consolidate discoveries, follows and interests. In a blog post announcing the new app, StumbleUpon stated: "As with your other Timeline apps, your StumbleUpon activity will be published to your Timeline in a more streamlined format, so it’s easier for your Facebook friends to view and stay up-to-date on what you’re interested in. Rather than being displayed one at a time, your Likes will be grouped together. We’ll [...]


Hitwise UK Chart Shows MySpace’s Precipitous Decline

myspace-decline-featured StumbleUpon has replaced MySpace in Hitwise's rankings of the Top 10 UK Social Networks and Forums. That news alone probably isn't very surprising; anyone familiar with the social networking space should be aware of MySpace's general decline. But this chart shows just how dramatic that decline has been. Hitwise says that MySpace's share of the social network space in the UK has dropped from 5.8 percent in November 2008 to just 0.31 percent three years later. If my math is correct, that means Hitwise has lost about 95% of its UK traffic since November 2008. StumbleUpon has grown s [...]


StumbleUpon Redesigned: New Branding, StumbleBar And Channels For Celebs & Brands

stumbleupon-new-featured Today StumbleUpon, the most popular social “discovery engine,” is releasing a new and improved version complete with new features and rebranding. Much like Pandora or Netflix, StumbleUpon uses collaborative filtering to serve relevant web content to users. The purpose behind the new enhancements is to improve the ability to filter content while making it quicker to extract relevant information. Branding & Logo StumbleUpon has been one of the most successful social aggregation services to date with more than 20 million users and 1.2 billion “stumbles” each month. The true b [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!