On An International And Mobile Push, LinkedIn Passes 300 Million Users

LinkedIn announced today that it has more than 300 million users, 100 million in the United States. "While this is an exciting moment, we still have a long way to go to realize our vision of creating economic opportunity for every one of the 3.3 billion people in the global workforce," Deep Nishar, LinkedIn senior vice president for products and user experience, wrote in a blog post. LinkedIn has been making a push for more international users this year, most notably by launching a beta site in Simplified Chinese in February. The results from the effort to woo China's 140 million pr [...]


Video, Detailed Photo Data & Simple Sharing Highlight The Sexy New Flickr 3.0 App

Flickr-App Remember when the entire Internet asked Marissa Mayer, Yahoo CEO, to make Flickr awesome again? Well it turns out that she was listening. YesterdayYahoo released a new, beautiful version of their Flickr app for iOS and Android. The app is  chock full of helpful features and tools that appeal to the photography community. Here's a look at some of the biggest improvements: Video Hits Flickr The biggest change that will affect users is the ability to include video. A slick interface allow users to capture HD video from within the app and upload it directly to Flickr. The video can [...]


No, Facebook’s New “Nearby Friends” Data Can’t Be Leveraged With Ad Targeting

Nearby-Friends Yesterday Facebook announced the optional feature "Nearby Friends." This feature allows users to see Facebook friends that are physically nearby their current location. This new feature (as with any location sharing functionality) brings up both privacy questions and marketing opportunities. According to AdAge, this new functionality will not offer advertisers any additional targeting options. With "Nearby Friends" there is an opportunity to deliver specific  to a user and friends that a marketer knows are in a specific location. Think bars, restaurants & entertainment. However Fac [...]


Facebook Local Page Ratings Now Come With A Numerical Display

sprinkles-review It appears that Facebook is working to re-emphasize its star-rating system for brand Pages. As reported first today by Inside Facebook, the social network is displaying numerical ratings, rather than only the star icons it previously showed. And when you hover your cursor over the ratings, a full rundown of all the establishment's ratings appears. Here's how it looks: The ratings feature appears on Pages that choose to include a physical address in their Pages settings. When Facebook rolled out the star system last November, it was seen as a possible competitor for Yelp, Foursquare a [...]


Spending On Facebook Advertising Soared 83% YOY In Q1, Nanigans Report Shows

nanigans Advertisers on Facebook increased spending by 83% in the first quarter of 2014 compared to Q1 of 2013, according to data from online advertising software provider Nanigans. Also in the report (which can be downloaded in full here): Spending in Q1 dropped slightly -- by 5% -- compared to the fourth quarter of 2013. Cost per click rates increased 10% from the fourth quarter, likely due to increased competition for targeted audiences and content in the News Feed, leading to a spike in demand. Impressions were down 17% QOQ and 48% YOY, showing there are fewer but higher value impres [...]


Could “Liking” A Brand On Facebook Waive Your Legal Rights?

social-media-dislike-thumb-down-featured There is a very disturbing trend in the world of corporate terms and conditions. Consumers (and small merchants) are increasingly being forced by fine-print clauses into binding arbitration to resolve disputes with companies. The very pro-business US Supreme Court not long ago ruled this was entirely legal. What it means as a practical matter is that individuals give up their right to sue in court as well as the right to join together in class action litigation against corporations. The problem is that consumers, even if they're permitted to sue individually, won't because they don't h [...]


Twitter Expands Mobile Ad Offering With App Install Ads & New Twitter Publisher Network

Ad Review Center2 April 2014 Nearly 6 months ago, Twitter purchased mobile ad startup MoPub for a reported $350M to help bolster their overall mobile offerings. Today, Twitter is making good use of this acquisition with the launch of a new mobile app promotion suite and the announcement of the Twitter Publisher Network. The new suite not only follows suit with Facebook-like App Ads for Installs, but also helps promotes apps outside of Twitter thanks to the MoPub network. The mobile app promotion suite consists of targeting, creative and measurement tools to help push mobile apps. Right now this is in private be [...]


Google Q1 2014: $15.4B But Misses, Paid Clicks Up, CPCs Down

google-earnings-data-600 Google announced quarterly revenues this afternoon. The company said it had "consolidated revenues" of $15.42 billion (including Motorola), up 19 percent vs. last year. However, neither the topline nor earnings per share beat financial analysts' expectations. Accordingly, the stock is down nearly 6 percent in after-hours trading. Below are some of the highlights from the earnings release and presentation: Total revenues: $15.42 billion (vs. $12.95 billion in Q1 2013) Google sites: $10.47 billion (up 21 percent) Network: $3.40 billion (up 4 percent) Non-US revenue: $8.76 billion [...]


Brands Can Now Turn Google+ Posts Into Interactive Display Ads

google+-post-ads-600x464 Touting it as a way for brands to "make the entire web their social stream," Google today announced the full rollout of +Post ads. The ad program gives advertisers the ability to place Google+ posts onto Google's display advertising network. In testing since December, the program is now available to any Google+ page with at least 1,000 followers. The +Post ads are essentially promoted posts -- links, photos, videos, Hangouts on Air -- that are pushed into the Google Display Network, where they appear as fully interactive content. Viewers see a "Click to Expand" button that triggers [...]


Why You Suddenly Lost All Those Google+ Followers

google-plus-analytics-featured On March 25, many Google+ brand accounts noticed a big dip in followers displayed on profile pages. In fact, Marketing Land decreased by 20%, even Search Engine Land decreased by 40%. Initially some have thought that this was a "spring cleaning" of spammy Google+ accounts following profiles pages; however, it's really pulling out the followers from a combined follower and +1 number. Google+ brand pages, until recently, didn't show a true follower count, and Google+ badges still don't. [caption id="attachment_80167" align="aligncenter" width="600"] Average growth of number of followers as [...]


Twitter UK Creates #OwnTheMoment Tool To Help Real-Time Marketers

#OwnTheMoment 2014-04-15 12-15-53 2014-04-15 12-17-30 Whether you call it real-time marketing, newsjacking or joining the conversation surrounding a news event, marketers are looking for opportunities to insert their brands into online banter about current events. Typically, the successful examples, like Oreo's tweet during the 2013 Super Bowl blackout or Arby's shout out to Pharrell Williams and his hat during the 2014 Grammy's, can be traced back to smart advance planning. To help with that task, Twitter recommends creating a detailed editorial calendar, and its United Kingdom and Ireland small and medium business team has created an inte [...]


Yahoo Q1 Beats Expectations, Search Stronger Than Display

yahoo-featured Today, Yahoo posted quarterly revenues of $1.13 billion. That's down 1 percent year over year but still modestly beat financial analysts' consensus estimates. Revenue ex-TAC was up 1 percent. Non Non-GAAP net earnings per share were $0.38, which was flat but also beat expectations. The company has about $4.6 billion in cash on hand. Some are celebrating these results and others see them as mediocre. Both search and display revenue were up year over year. Display revenue was up slightly (ex-TAC) but price per display ad was down. While display was somewhat soft, search was a st [...]


Report: Advertiser Revenue From Facebook Ads Rose 191 Percent YoY, 12 Percent From Paid Search

Search vs Social Trends Q1 Kenshoo Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search drove revenue increases of 12 percent on the year. That's according to Kenshoo's quarterly look at ad campaigns run through the platform. A new infographic shows both paid search and Facebook advertising experienced strong year-over-year growth in the first quarter of 2014. Seasonal dips from Q4 were expected after coming off a strong holiday retail season. [caption id="attachment_80279" align="aligncenter" width="600"] Source: Kenshoo Q1 2014 Search & [...]


Report: Facebook Is Giving News Publishers Free Mobile Ads

facebook-like-600 Well, it is called the News Feed. For at least the last six months, Facebook has been adjusting its algorithm to reward high-quality content and has admitted a strong bias toward news publishers. Now as Digiday's John McDermott noticed last week, Facebook is placing what amounts to free ads for publishers in users' mobile news feeds. McDermott noted that CNN's growth in Facebook likes has soared by 1.2 million in the last month, to more than 11 million, while in the same time span last year it added only 76,000. To be clear, the evidence is very circumstantial (obligatory remin [...]


Twitter Doubles Down On Data By Acquiring Gnip, One Of Its Longtime Firehose Partners

gnip Twitter is bringing one of its Firehose providers in-house, announcing today that it has acquired Gnip, a longtime partner that sells social media data to companies seeking information about consumers and their behavior. The move is seen as a indication that Twitter is looking to extract more revenue from its data. Previously, the company has left it to a limited group of third-party companies, such as Gnip, to manage the organization and reselling of Twitter data. According to its SEC filing last year, Twitter made $47 million selling that data, about 10% of its total revenue. Bould [...]


Google Tells Users It Scans Their Email As Microsoft Puts “Scroogled” To Bed

gmail inbox tabs Google updated its terms of service (TOS) yesterday to make more explicit the fact that it scans Gmail for the purpose of matching email content with ads. The relevant part of the updated TOS reads: Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored. Google has been sued for the practice as an alleged violation of the Federal Wiretap Act. The case survived Google' [...]


Facebook Is Testing A ‘Pages Popular In Your Area’ Feature

FB-popular-pages Facebook is testing a new suggestion module on its right sidebar: Pages Popular In Your Area. The suggestion box, first brought to our attention Friday by online media strategist Samuel Edwards of Tenthwave Digital, has been appearing intermittently today for me. Results, as you would expect from an experiment, have been spotty, with pages for Eminem and Lil Wayne -- by no means local for my Costa Mesa, California location -- mixing it up with local restaurant and cupcake providers. And clicking through to the "See All" link -- https://www.facebook.com/pages/?category=local -- takes m [...]


Hacking, E-Theft Grow As 18 Percent Report Data Stolen

privacy-security-featured Major internet sites now seem to suffer routine data breaches. Over the past several months, we've learned that multiple major retailers had credit card numbers (by the millions) stolen as their databases were hacked from Eastern Europe. Last week, “Heartbleed” was discovered, prompting the recommendation to change all your passwords online. Welcome to the new normal -- or so it would seem. The Pew Research Center released January 2014 survey data this morning that found 18 percent of adults online have had personal information stolen ("Social Security Number, credit card, or ban [...]


Get To Know: VerticalResponse Senior VP of Product & Marketing David Williams

David Williams headshot As the senior vice president of product and marketing at VerticalResponse, David Williams leads the marketing, design and product management teams for the self-service email and social media marketing platform. Williams is responsible for understanding the needs of small businesses, and delivering innovative experiences to help VerticalResponse clients engage their customers and fans. Prior to his current position, Williams held vice president roles in product and marketing for local search and advertising leader YP.com. While there, he drove audience growth to 60 million web and mobil [...]


Like Facebook & Twitter, Google Reportedly Teaming With Data Providers To Track In-Store Sales

google-logo Facebook first began partnering with Datalogix to show advertisers how their ads drive offline sales back in 2012. Last year, Twitter introduced its “offline sales impact” tool, developed with Datalogix, to measure the offline sales impact of promoted and organic tweets for consumer packaged goods and automotive advertisers. Now Google is reportedly partnering with the big data providers to track in-store conversions, according to The Wall Street Journal. Google is said to be partnering with several firms including Datalogix and Acxiom to measure the offline impact of Google AdWords ad [...]


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