Facebook Passes 1 Billion Mobile Users, Beats Expectations With $2.5 Billion In Revenue

facebook-magnifying-glass-600 Facebook continued its expectation-beating winning streak, announcing today $2.5 billion in revenue and earnings of 31 cents a share for the first quarter of 2014. Analysts were expecting $2.36 billion in revenue with earnings of 24 cents a share. In the first quarter last year, Facebook reported $1.46 billion in revenue and 12 cents a share. Though top-line revenue was down slightly compared to the company's $2.59 billion fourth quarter, the total beat expectations for the seventh quarter in a row, or every time since the company's 2012 IPO. Facebook reported $2.27 billion in advertisin [...]


Adobe Report: Facebook’s Ad Business Is Showing Continued Growth

adobe-social-engage The foundations of Facebook's advertising business appear very solid according to Adobe's first quarter Social Intelligence Report. Clicks on Facebook ads, ad impressions and click through rates are all soaring, both year over year and quarter over quarter. Clicks are up 70% (YoY) and 48% (QoQ), ad impressions 40% and 41% and click through rates 160% and 20%. That's good news for the social network, which will announce its first quarter earnings later today. The news is also positive for brands trying to reach Facebook's 1.25 billion users with marketing messages. Adobe reports that [...]


AOL Changes Email Security Policy To Fight A Wave Of Spoofing

spoof AOL Mail, battling a wave of email spoofing, Tuesday announced a security change to guard against unauthorized use of AOL email accounts. The move was a reaction to the recent proliferation of spam that appeared to originate from AOL accounts, many that hadn't been used for years. You can see some of the anger -- and quite a few jokes -- on the #aolhacked hashtag stream on Twitter. AOL acknowledged the issue and adjusted its DMARC policy to stop delivery of "what previously would have been considered authorized mail sent on behalf of AOL Mail users via non-AOL servers." The DMARC [...]


At 20 Years Old, Email Spam Is Alive & Well & Proving Bill Gates Wrong

email-spam-600 It's probably not the kind of anniversary anyone will celebrate. Commercial internet spam turned 20 years old this month. The industry uses April 12, 1994 as spam's birthday -- the day that a "Green Card Lawyers" solicitation was sent to more than 6,000 Usenet newsgroups across the web. Today, there's plenty of spam on social networks and in other types of online marketing, but most of us probably think of email when talking about spam. If you're like me, battling email spam is a never-ending game of cat and mouse -- tweaking spam filter settings, blacklisting and whitelisting domain [...]


Twitter’s New Profile Page Is Now Available For Everyone

twitter-grab Twitter's redesigned profile pages are now available for everyone. To activate the new feature, sign on to Twitter and click the "Take a Look" button in the banner that should appear at the top of your screen. If it doesn't, this link will take you to a page to get you squared away (and give you some stock header images choices if you don't have a good one of your own). After you've made the switch, you'll notice an enhanced landing area for desktop users who visit your profile. The redesign, which Twitter previewed and applied to selected users earlier this month is being seen as an at [...]


Caterpillar Shares How Its “Stack” Video Of The Biggest Jenga Game Ever Won 1.5 Million Views

Caterpillar stacked screen shot Earlier this month, Caterpillar released a video featuring five of its construction machines in the largest game of Jenga ever played. Using 600-pounds blocks, Caterpillar excavators and telehandlers were used to construct a massive eight-ton Jenga structure in a space the size of two football fields. AdAge.com claimed Caterpillar's "Stack" video generated over a million views within days of being released, making it a viral hit. "We've seen an incredible level of interest in this video," said Nicole Serena, the social media community manager for Caterpillar's global brand marketing d [...]


Google Courts App Marketers With New AdWords Features For Search, Display, YouTube

App install ad YouTube TrueView ads Today, Google announced new efforts to entice app marketers in a livestream event at the AdWords Performance Forum. Google has offered advertising options for app marketers both through AdWords and its mobile ad network AdMob. Now it is aiming to compete more forcefully for app ad dollars and rely on that growing bank of data it's got stored up in Google Play. Google is unifying ad processes for app marketers with what it calls a "holistic solution" that can be managed within AdWords and adding new formats that allow app marketers to advertise on search, the Google Display Network and  [...]


Still The One: Facebook Gains Ground As The Leader In Social Logins

Overall-Social-Logins When it comes to social logins,  Facebook still reigns supreme. Today, customer management suite Gigya released their 2014 Q1 findings on social login preferences. The results feature a whole lot of blue as Facebook is yet again the leader in social web logins, mobile logins -- regardless of the industry. Overall Facebook gained 2% on Google+, upping their overall social login share to 53% of all social logins. While Facebook gained 2 points on Facebook, that gain came at the hands of Yahoo who dropped from 15% in Q4 2013 to 13% this quarter. Twitter is silently getting slaughtered in th [...]


Study: Load Times For 69% Of Responsive Design Mobile Sites Deemed “Unacceptable”

mobile-responsive-design-featured While many brands are using responsive design to create websites that deliver a consistent experience across multiple platforms and devices, mobile web developer Trilibis found that image-heavy responsive design mobile sites are taking an "unacceptable" time to load. Evaluating page weight, images and load times for 155 prominent responsive design websites -- including Starbucks.com, Engadget.com and BoldandNoble.com -- Trilibis found 69 percent took four seconds or more to load on a smartphone. Trilibis revealed only one in five of the sites it analyzed delivered a "good" load time on [...]


Report: Facebook Preparing Special Ad Targeting For World Cup

worldcup Aiming to cash in on the world's most popular sporting event, Facebook is preparing to give advertisers a way to more precisely target soccer fans during the 2014 World Cup in Brazil. As reported Friday in AdAge, Facebook is showing its biggest advertisers a sales deck that offers up an audience segment that has shown interest in the World Cup, the first time the social network is creating a segment for advertisers related to a television event. We asked Facebook about the report, and a spokesperson said Facebook doesn't comment during "such early stages of testing." That to us, is f [...]


#BostonStrong: As Boston Returns To Its Marathon, Brands Keep It Respectful

bostonstrong When it comes to the perilous business of brands joining the conversation about tragic news events, the risk usually outweighs the reward. The ham-handed attempts -- SpaghettiOs' mascot waving an American flag in a head-scratching remembrance of Pearl Harbor or AT&T's tacky "Never Forget" tweet last September 11 -- are so memorable and damaging that brands seem to be wising up and sitting on the sidelines. But anniversaries remain a tempting marketing target -- especially when the narrative is one of rebirth and redemption, like today's first running of the Boston Marathon since [...]


Facebook Extends Its Lead In Social Referral Traffic, Shareaholic Data Shows

shareaholic Facebook has extended its lead as the leading driver of social media referrals, according to Shareaholic's first quarter social media traffic report. Facebook traffic accounted for 21.25% percent of the share of visits -- a gain of nearly six percentage points over the social network's December figure -- on Shareaholic's network of 300,000 websites. Shareaholic says its network gets 400 million unique monthly visitors on "sites ranging from independent lifestyle blogs to publishing companies to commerce sites." Pinterest, Shareaholic's referral traffic runner-up, has also showed sign [...]


Report: Facebook Set To Announce Mobile Ad Network At F8 Conference Next Week

facebook-mobile-phones-featured Facebook, which up to now has concentrated its advertising sales efforts in its own environment, will soon launch a mobile ad network, according to a post today in Re/Code. Citing "multiple sources familiar with the matter," Re/code reported that Facebook will announce the move at the "F8" conference next week in San Francisco. From Re/code: Facebook will pitch the ads to publishers and developers as a way to leverage the social network’s vast database of user information for better ad targeting. And Facebook wins by expanding its ad reach — now it can make money from its billion-p [...]


Get To Know: TRIS3CT Chief Creative Officer Chris Cancilla

Chris Cancilla headshot Chris Cancilla serves as the chief creative officer of Trisect, a Chicago-based ad agency working with leading brands like Kawasaki and Kimberly-Clark. Cancilla originally joined the agency in 2011 as its executive creative director. He was instrumental in delivering the agency’s signature Ninja 300 campaign while leading the creative team for Kawasaki. As chief creative officer, Cancilla is charged with expanding Trisect’s creative capabilities and reputation. For nearly 20 years, Cancilla has been creating breakthrough, award-winning creative campaigns that live across channels. Fl [...]


Facebook Confirms That It Will Use Location Data For Ad Targeting — Someday

location-history It should come as no surprise that Facebook plans to use location data from its mobile apps to customize the ads it serves consumers. The combination of an advertising-driven business plan and access to data about where users have visited and most importantly where they are at a given moment requires it. So when Facebook said yesterday that its new Nearby Friends feature isn't being used to target location-based advertising begged the question of when it would flip the switch. Today, we're no closer to the answer, but Josh Constine of TechCrunch got explicit confirmation that it is o [...]


Facebook Paper 1.1 Rewards Publishers With New Cover Treatments

paper-covers Facebook's iOS-only news reader app, Paper, got an upgrade today. Paper 1.1 has added features from Facebook's main stable of offerings, including birthday and event notifications and the ability to insert photos from the iPhone camera or camera roll into comments. A product of Facebook's Creative Labs, Paper was released in February and is designed to be an immersive reading experience. User reviews have been extremely positive -- some have called it the best Facebook app ever.  Although it hasn't been widely adopted, briefly dropping out of App Annie's Top 1,500 free iOS apps this w [...]


On An International And Mobile Push, LinkedIn Passes 300 Million Users

linkedintopper LinkedIn announced today that it has more than 300 million users, 100 million in the United States. "While this is an exciting moment, we still have a long way to go to realize our vision of creating economic opportunity for every one of the 3.3 billion people in the global workforce," Deep Nishar, LinkedIn senior vice president for products and user experience, wrote in a blog post. LinkedIn has been making a push for more international users this year, most notably by launching a beta site in Simplified Chinese in February. The results from the effort to woo China's 140 million pr [...]


No, Facebook’s New “Nearby Friends” Data Can’t Be Leveraged With Ad Targeting

Nearby-Friends Yesterday Facebook announced the optional feature "Nearby Friends." This feature allows users to see Facebook friends that are physically nearby their current location. This new feature (as with any location sharing functionality) brings up both privacy questions and marketing opportunities. According to AdAge, this new functionality will not offer advertisers any additional targeting options. With "Nearby Friends" there is an opportunity to deliver specific  to a user and friends that a marketer knows are in a specific location. Think bars, restaurants & entertainment. However Fac [...]


Spending On Facebook Advertising Soared 83% YOY In Q1, Nanigans Report Shows

nanigans Advertisers on Facebook increased spending by 83% in the first quarter of 2014 compared to Q1 of 2013, according to data from online advertising software provider Nanigans. Also in the report (which can be downloaded in full here): Spending in Q1 dropped slightly -- by 5% -- compared to the fourth quarter of 2013. Cost per click rates increased 10% from the fourth quarter, likely due to increased competition for targeted audiences and content in the News Feed, leading to a spike in demand. Impressions were down 17% QOQ and 48% YOY, showing there are fewer but higher value impres [...]


Could “Liking” A Brand On Facebook Waive Your Legal Rights?

social-media-dislike-thumb-down-featured There is a very disturbing trend in the world of corporate terms and conditions. Consumers (and small merchants) are increasingly being forced by fine-print clauses into binding arbitration to resolve disputes with companies. The very pro-business US Supreme Court not long ago ruled this was entirely legal. What it means as a practical matter is that individuals give up their right to sue in court as well as the right to join together in class action litigation against corporations. The problem is that consumers, even if they're permitted to sue individually, won't because they don't h [...]


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