Twitter Comes Up Big: Q2 Ad Revenues Up 129 Percent

twitter-nyse After a disappointing Q1 Twitter delivered a very strong second quarter. One might even call it a home run. Certainly it surprised analysts and investors who had been more modest in their projections. Twitter's Q2 revenues were $312 million, which was substantially above financial analysts' consensus estimates. In addition, earnings beat estimates by a penny. Its user numbers also were greater than expected. Both overall and mobile users were up, 24 and 29 percent respectively. Mobile was the source of 81 percent of the company's $277 million in ad revenues (or $224 million). Here [...]


Duane Reade’s Prescription For Social Success: 5 Questions With The Brand’s Digital Manager

Calvin Peters headshot As part of the Walgreen's family of drug stores, New York's Duane Reade Pharmacy is a frontrunner when it comes to creating relevant and actionable conversations across social platforms. Last year, the brand surpassed one-million Twitter followers, and has since doubled their following. According to Duane Reade's Public Relations and Digital Communications Manager Calvin Peters, Walgreens sees Duane Reade as a strategic partner. "The New York metro area is key in determining social strategies and tactics," said Peters. The digital communications manager relies on what he defines as the " [...]


Yelp’s New Video Feature Lets Users Upload 12-Second Videos Via Their Phone

yelp-featured After reports this past May that Yelp would be adding video, the business review site announced yesterday that iPhone users can now upload three- to twelve-second videos of local businesses via their Yelp mobile app. Yelp said it doesn't want the videos to be considered "video reviews," but instead offer users the chance to see a local business's ambiance, lighting and noise levels before visiting the location. According to the announcement, "These short videos are great for conveying the atmosphere of a business, which helps others anticipate their experience before stopping by." Ye [...]


Google Glass App Landscape (Finally) Showing Signs Of Growth

google-glass-io-1920 It has a long, long way to go to rival app stores like those for Android and iOS (and I doubt it'll ever rival their size, actually), but the Google Glass app landscape is finally starting to show signs of life. There are hundreds of apps available for Glass, but the majority of them haven't passed through Google's review process and reached the official Glassware directory. A lot of those "unofficial" apps are being promoted by their developers and users in various online Glass-related forums and communities, and many are very popular even without Google's formal approval and inclusion i [...]


Roost Enables Web Push Notifications, Coming Soon To Mobile Browsers

roost A company called Roost has developed publisher push notifications for PC web browsers. This offers a potential new channel to deliver content or marketing messages via the browser (which can complement or substitute for email). But what's even more interesting is the prospect of extending this to mobile web browsers. Currently mobile users can only receive notifications if they have an app installed. Roost's capability means that publishers and marketers could send notifications to users who haven't installed their apps. This would be significant in general but especially for verticals [...]


Zillow Buys Rival Trulia For $3.5 Billion In Stock

real-estate-sold-sign-600 The rumor that real estate site Zillow was buying its chief rival Trulia surfaced last week in a Bloomberg report. This morning it was confirmed. Zillow and Trulia's boards had approved a $3.5 billion stock-for-stock transaction. Both companies are public. The deal will create a dominant digital real estate company in the U.S. market. The closest rival will be Realtor.com, operated by the National Association Of Realtors. Traffic data provided by the companies showed Zillow with 83 million unique users in June, across platforms. Trulia had 54 million uniques. Both companies have [...]


Cool Janrain Tool Shows The Data You Expose When You Log In Socially

janrain-social-main We all do it, likely without much thought. We use our social media -- or other digital -- identities to log into multiple websites daily. It's quick, convenient and saves us the hassle of creating another username and password. But if you are concerned about privacy (and you should be), it's a good idea to stop every so often and dig into what data you are exposing with those social logins. Not so easy, you say? You don't want to wade through terms of service on a Friday afternoon? Fortunately, that's not necessary. Janrain, one of the leaders in the social login provider industry, has a [...]


Google “Pigeon” Local Search Algorithm Launches

pigeons-600 Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems to have had enough of a significant update that many SEOs, webmasters and local business owners have taken noticed. The update impacts both the organic local listings within Google Map Search and Google Web Search. We are naming this algorithm update the Pigeon update, for more on that, see our post over here. The algorithm is more tied into the traditional web search ranking signals, including search features from the knowledge graph, spe [...]


Big Gap Between Awareness And Usage Of Digital Wallets

mobile-payment-wallet-featured Within the past week Google, PayPal and Amazon have all made moves in the "mobile wallet" arena. Amazon launched an Android-based mobile wallet app, focused on loyalty and gift cards. PayPal updated its iOS app to enable the addition of loyalty cards. Google updated its Wallet app to include the ability to add gift cards or send and receive money from friends. Apple is also reportedly in talks with credit card companies ahead of a potential mobile wallet launch this fall that would allow in-store payments. Apple currently offers this capability in Apple stores, through its Apple Store ap [...]


To Successfully Measure B2B Content Marketing, Get In The Friend Zone

shutterstock_80356969-friend-zone Although it’s almost universally agreed upon that content marketing is necessary, no one can seem to agree on the right metrics to measure its success. The majority of marketers seem to fall into one of two equally flawed camps. The first is the “we’ve heard content marketing is good so we’ll do a lot and call it brand awareness” category. Especially for B2B marketers, this can be a costly and inefficient path. Most B2B marketers only have a limited number of potential customers, so large-scale “brand awareness” is not only unnecessary, but will also never lead to revenue [...]


Report: Progressive Insurance Top Mobile Advertiser Of Q2

mobile-devices-trends Mobile analytics provider Adomic released a Q2 mobile advertising report. It covers a range of metrics and issues; among them, top mobile advertisers, most used ad formats and a comparison of programmatic media buying online vs. in mobile. The top mobile advertiser in the US in Q2 was Progressive Insurance. Microsoft came in at number three and Amazon was number nine. On the PC internet, retailers are the top spending advertiser category. Yet there are only a couple on this list (depending on how AT&T and Verizon are counted). There was also a significant gap between some major adver [...]


Facebook’s Ad Machine Keeps Rolling; Key Q2 Metrics For Marketers

facebook-target-aim-featured To no one's surprise, Facebook again crushed Wall Street expectations during its quarterly financial call yesterday, reporting revenue of $2.9 billion during the quarter the ended in June. The great majority -- 92% -- of that revenue total came from Facebook's advertising juggernaut, an increase of 67% over the same quarter in 2013. In short there are no signs of a slowdown for Facebook, which eMarketer expects to capture nearly 8% of global digital ad revenue, and more than 22% of mobile ad revenue this year. "Our team has a really strong belief in what we are building the world's f [...]


LinkedIn Launches Direct Sponsored Content, Enables Testing With “Dark Posts”

linkedin-featured Today, LinkedIn launched a "dark" version of its Sponsored Updates ad product called Direct Sponsored Content. These new native-style ads don't get published to a company's LinkedIn page, so advertisers can customize and test ad messaging and creatives to targeted audiences. LinkedIn isn't the first social network to enable testing through posts that aren't published to a company or brand page. Facebook has offered "dark posts" for over a year now. Like Facebook's offering, LinkedIn Direct Sponsored Content ads gives companies the ability to target and test messaging without having to s [...]


Facebook Continues Expectation-Beating Streak With A $2.9 Billion Q2

Facebook-Home-Logo Facebook's financial winning streak continued today, as the social network reported $2.91 billion in revenues for the quarter ending in June. Analysts had expected 2.81 billion, so this marks the ninth consecutive quarterly report that Facebook has beaten Wall Street expectations. Earnings per share were $0.42, also beating the expected $0.32. Facebook's stock, which closed today at $71.29, was up nearly 4% in early after-hours trading. The revenue total was 61% higher than the second quarter of 2013. Here's the financial tale of the tape from the Facebook release: Revenue from adver [...]


Most Consumers Reject In-Store Mobile Tracking — Or Do They?

privacy-600 The large majority of consumers have not had any experience with indoor location or indoor marketing on mobile devices. However there are already more than a dozen surveys asking how consumers feel about having their in-store movements tracked. Having read every single one of these surveys and conducted several myself I can tell you the following: consumers are concerned about location tracking. However if the reason behind tracking is legitimate (e.g., Waze, Uber) they're generally fine with it. More specifically, in a retail environment, most consumers are willing to share personal data ( [...]


Get To Know: North Lake Tahoe Convention & Visitor Bureau CMO Andy Chapman

Andy Chapman headshot As the Chief Marketing Officer for the North Lake Tahoe Convention and Visitor Bureau and the North Lake Tahoe Resort Association, Andy Chapman has lived in Lake Tahoe for more than 20 years and is happy to call it home. While Chapman's day job is spent promoting the North Lake Tahoe region to traveling consumers both domestically and internationally, he can also be found outside enjoying all the recreational activities the area has to offer. Chapman says he knows how to make the most of his home base, from a morning paddle across flat waters, to an afternoon spent mountain bike riding a [...]


Target By Operating System & Browser Type With New Facebook Advertising Behavior Types

facebook-f-logo-1920 It's pretty clear that Facebook is leading the way in digital ad targeting, and will for quite a while. While Google is struggling with mobile and socially-driven demographic/interest targeting, Facebook keeps on releasing the hits. The newest release is key for those marketers looking to promote plugins/extensions or specific programs/apps by OS. One of the new attributes added in the behaviors section is the "Internet Browser Used." Of course this is crucial for the plugin/extension field, but could lead to other opportunities based off of the sophistication of a user's browser. For examp [...]


William Shatner Boldly Goes Into Facebook Mentions App For Celebrities, Calls It “Ill Conceived”

800px-William_Shatner_02_(7559659118) Actor William Shatner is exactly the type of celebrity Facebook is catering to with the launch of the Mentions app last week. Active, engaged and social media savvy, Shatner has a Facebook Page with nearly 800,000 likes. He even seems to run the page and his other outspoken social media efforts himself, unlike many celebs who hide behind publicists. So it's fitting that Shatner took Mentions for a test drive, and posted about his experience on his Tumblr today. And his conclusion? He was underwhelmed. Like many admins of verified celebrity Facebook Pages, Shatner was prompted to d [...]


IAB Study Highlights Brand Awareness And Context For Native Ad Success

Native Ads Mockups From IAB Study As publishers make more in-feed (also known as in-stream or native ads) inventory available, the Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study to look into what tends to make these ad campaigns successful. Many of the findings aren't particularly surprising, but the study reinforces the importance of context that advertisers need to consider when deciding what content to promote and where via native advertising. First, to clarify the types of ads that were analyzed in the study, the IAB says all sponsored content was presented as in-feed units, and did no [...]


Bad Data: Gaps In Tag Implementation Hinders Top Retailer Sites [Study]

Tag Management Data Quality Internet Retailer 100 ObservePoint Despite the fact that half of Internet Retailer 100 companies use a tag management system compared to just 18 percent of those ranked 501-600 on the list, their tag deployment rates -- and thus, data quality -- were slightly worse than those of the latter group. The key reason? Faulty implementations. Several of the elite sites failed to have tag management code placed on every page of their sites, according to a new report from tag auditing firm, ObservePoint. Overall the study found that 1 in 30 pages were not tagged across sites in both the Internet Retailer Top 100 and 501-600. For c [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!