William Shatner Boldly Goes Into Facebook Mentions App For Celebrities, Calls It “Ill Conceived”

800px-William_Shatner_02_(7559659118) Actor William Shatner is exactly the type of celebrity Facebook is catering to with the launch of the Mentions app last week. Active, engaged and social media savvy, Shatner has a Facebook Page with nearly 800,000 likes. He even seems to run the page and his other outspoken social media efforts himself, unlike many celebs who hide behind publicists. So it's fitting that Shatner took Mentions for a test drive, and posted about his experience on his Tumblr today. And his conclusion? He was underwhelmed. Like many admins of verified celebrity Facebook Pages, Shatner was prompted to d [...]


IAB Study Highlights Brand Awareness And Context For Native Ad Success

Native Ads Mockups From IAB Study As publishers make more in-feed (also known as in-stream or native ads) inventory available, the Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study to look into what tends to make these ad campaigns successful. Many of the findings aren't particularly surprising, but the study reinforces the importance of context that advertisers need to consider when deciding what content to promote and where via native advertising. First, to clarify the types of ads that were analyzed in the study, the IAB says all sponsored content was presented as in-feed units, and did no [...]


Bad Data: Gaps In Tag Implementation Hinders Top Retailer Sites [Study]

Tag Management Data Quality Internet Retailer 100 ObservePoint Despite the fact that half of Internet Retailer 100 companies use a tag management system compared to just 18 percent of those ranked 501-600 on the list, their tag deployment rates -- and thus, data quality -- were slightly worse than those of the latter group. The key reason? Faulty implementations. Several of the elite sites failed to have tag management code placed on every page of their sites, according to a new report from tag auditing firm, ObservePoint. Overall the study found that 1 in 30 pages were not tagged across sites in both the Internet Retailer Top 100 and 501-600. For c [...]


Pinterest Tops Social Media User Satisfaction Survey, But The Bar Is Low

ACSI E-Business Report 2014 There's good news and bad for the social media industry in the latest American Customer Satisfaction Index Customer released Monday. The good: consumer satisfaction with social networks is increasing. The bad: it's still among the lowest-ranked business categories. The social media category scored 71 on ACSI's 100-point scale, up 4.4% over 2013, fourth worst of 43 industries tracked by the survey. Social media surpassed only airlines (69), subscription TV (65) and Internet service providers (63). Among the sectors ranking higher? Wireless telephone service (72), the U.S Postal Ser [...]


ICANN Parks The Domain Registry Of America, Termination May Be Coming

Icann domain If you've ever registered a domain name, you're likely acutely aware of the Domain Registry of America. The company is notorious for the incessant mailing of deceptive renewal letters that essentially trick users into renewing with the Domain Registry of America (DROA) (many times at a much higher price) instead of renewing with the company where the domain was initially required. These mailings however may be stopping soon. ICANN (The Internet Corporation for Assigned Names and Numbers) has suspended Brandon Gray Internet Services (dba namejuice.com) the company behind the DROA. Brando [...]


Italian Privacy Police Give Google 18 Months To Make Changes

google-italy-800 European privacy regulators have been critical of Google's unified privacy policy since it was announced in early 2012. They have demanded various changes, including more disclosures to users, to bring the law in compliance with EU and individual country rules. Italy is the latest country to issue what amounts to an ultimatum to Google to change its privacy practices or face fines (up to $1 million euros) and unspecified "possible criminal proceedings," according to Reuters. There is a similar history in France, which ordered Google to change its privacy behavior in June 2013. Google mai [...]


Facebook Drives Nearly One-Fourth Of All Referral Traffic [Shareaholic Report]

shareaholic2q2014 Facebook, the king of social media referral traffic, is strengthening its reign, according to social analytics and publishing firm Shareaholic. In June, Facebook generated 23.39% of the total share of visits to Shareaholic's network of 300,000 websites. That total, a gain of 10.09% and 2.14 percentage points since March, is the highest Shareaholic has ever registered for Facebook. Meanwhile, all of Facebook's social competitors registered decreases in referral traffic since the first quarter. Second-place Pinterest (5.72%) fell 19% and 1.38 percentage points and third-place Twitter ( [...]


Yahoo Seeks To Grow Mobile Display With Flurry Acquisition

yahoo-mobile-phones-featured There was a rumor circulating last week that Yahoo was buying Flurry for north of $350 million. That rumor (though not the price) was confirmed today when Yahoo officially announced it was buying the company. Flurry was being shopped apparently and Yahoo needed a mobile ad network/platform that extends its reach beyond the boundaries of Yahoo itself. Flurry got the nod: When completed, our acquisition of Flurry will be a meaningful step for the company and reinforces our commitment to building and supporting useful, inspiring and beautiful mobile applications and monetization solutions. By [...]


Facebook Save — A New Read-It-Later Option For Facebook Posts & Pages

IntroducingSave2 Facebook tied up one of the loose ends in its mobile and web product today, announcing a bookmarking feature that allows users to save posts for later viewing. The new feature, called Save, is arriving fairly late in the read-it-later game, behind well developed services like Pocket and Instapaper that have grown popular with people looking to store their reading lists in one convenient place. Those services also cache stories to be read offline. Facebook's doesn't. But Facebook's Save does has something no similar product has: the enormous scale of Facebook's 1.28 billion active users. [...]


Maybe Google Doesn’t Have A Mobile Ads Problem After All

google-earnings-data-600 [caption id="attachment_91889" align="aligncenter" width="560"] Data Source: Google quarterly earnings statements[/caption] There have been a lot of assumptions that Google's mobile ad business is cause for concern. After its latest earnings report showed the price advertisers pay per ad click fell for the eleventh straight quarter, fears again arose that the search giant isn't keeping pace with the consumer shift to smartphones. So is Google's mobile advertising business in trouble? The truth is nobody really knows. In fact, it might be doing great. We do know that Google reported recor [...]


Full Twitter Direct Message History Will Soon Be Available Via Mobile Apps

twitter-logo-600 While the synchronization between Twitter's mobile apps and the web version has been a bit disjointed in the past, this soon may change. To date, there have been issues with the limitations on the history of DM's on mobile as well as a disconnect with DM deletion and  viewing between mobile and web. A new Tweet eludes to fixings on the forefront that will soon bridge the gap between the web and mobile versions for both iOS and Android. We're also making an update to the Twitter iPhone and Android apps that will allow you to access your entire DM history. — Twitter Support (@Support) Jul [...]


Triggit Expands Dynamic Retargeting Beyond Facebook To Native Ads Across The Web

Triggit native ad retargeting on the web launches Facebook retargeting provider, Triggit, is branching out to give advertisers more scale and reach for the dynamic retargeting campaigns that have proven so effective on Facebook. Triggit is partnering with premium publishers to bring dynamic retargeting to news feed-style ad formats across the web. [caption id="attachment_91709" align="aligncenter" width="600"] Example of a Dynamic Native Retargarting Ad Served on Yahoo Tech, Provided by Triggit[/caption] Triggit declined to name specific partners already lined up for the beta, but says it is working with several large publishers as well [...]


Pinterest Bolsters Its E-Commerce Ties With Shopify Partnership

pinterest-promoted-pins-featured Pinterest, which for many users serves as an online shopping catalogue, moved further down that road this week, announcing an agreement with e-commerce platform Shopify. Pinterest has moved cautiously with advertising, finally last month launching a self-serve tool to give a limited set of businesses access to buy Promoted Pins, but it hasn't been shy about touting the online shopping proclivities of its 70 million-strong user base. Stopify, Pinterest's Vivian Chow wrote in a blog post, said its online merchants get significant referral traffic from Pinterest. Now those businesses wi [...]


WSJ: Twitter Is Cooking Up New Metrics To Convince Wall Street It’s Reaching Enough People

twitter-nyse Twitter has a growth problem -- more precisely it has a problem with Wall Street not believing that it's growing fast enough and therefore doubting its prospects for long-term profitability. Despite revenue that has doubled for five consecutive quarters, Twitter is losing the perception battle. Since the IPO last November, the microblogging company has been wrestling with expectations and comparisons to Facebook and its billion-plus base of active users. Twitter's stock price, which was once as high as $73 a share, closed today at $36.87. In April, when Twitter reported monthly active u [...]


Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving

google-money-stock-featured This afternoon Google announced second quarter consolidated revenues of $15.96 billion. That represented a 22 percent increase vs. last year and 3 percent growth since last quarter. Revenues were higher than expected ($15.61 billion) while earnings per share missed financial analyst estimates. Paid clicks were up significantly; CPCs were down YoY but flat quarter over quarter. The release also indicated that SVP and Chief Business Officer Nikesh Arora would be leaving to become Vice Chairman of SoftBank Corp. and CEO of SoftBank Internet and Media. Omid Kordestani will take over his role [...]


E-Commerce Gets Social: Facebook Is Testing A Buy Button In Ads And Page Posts

facebook-magnifying-glass-600 In another move to blend social media with e-commerce, Facebook announced today that is testing a Buy button that will enable users to purchase products from businesses without leaving the social network. The button, which is being tested with a few small- and medium-sized businesses in the United States, can be placed in either Facebook ads or Page posts. Here's how the test unit looks: Clicking the Buy button launches the user into a buying process that Facebook was built "with privacy in mind." "None of the credit or debit card information people share with Facebook when com [...]


eBay: Google SEO Changes Hurt Core Business And Revenues

new ebay logo Yesterday, eBay announced second quarter earnings which just beat analysts' expectations. However, revenue fell short of projections. The company earned $0.69 per share (vs. $0.68 expected) against revenue of $4.37 billion (vs. $4.38 billion expected). During the quarter, eBay suffered a major security breach and global password reset. In addition, it faces intensifying competition from Google, Amazon and a host of smaller rivals. The company acknowledged that Google algorithm changes had adversely affected its growth in the quarter. On the earnings call yesterday eBay CFO Bob Swan said [...]


At Last, Google Analytics App Comes To The iPhone

google-analytics-600 Google has released its official Google Analytics app for iPhone, now available for download in the app store. The app is compatible with iPhone, iPad and iPod touch, though is optimized for the iPhone 5. It requires iOS 6.0 or later. An Android version of the Google Analytics app has been available for a couple of years now. The app launches with a real-time view of the number of visitors on your site followed by Audience numbers from the time frame selected. It's easy to drill in to get more data by tapping on each card on the screen -- such as Real-Time or Audience in the s [...]


Are Sponsored YouTubers With Undisclosed Deals Breaking The Law?

YouTube-Large As YouTube publishers specializing in commentating and reviewing have become ultra popular, the pressure to infiltrate with brand messaging has followed suit. Yesterday, Eurogamer released a dissertation on undisclosed advertorials on YouTube in the gaming industry. While there are set rules in the U.S. and Britain concerning endorsements, internationally the lines are more blurred. Due to the massive increase in gaming audiences, lead by PieDiePew with more than 28.6 million subscribers, agencies have sprouted up to push their releases on YouTube. Electronic Arts (EA) has an entire di [...]


Everything You Need To Know About The New Google+ Name Policy: An Explainer

google-plus-featured Yesterday's news that Google+ has dumped its real-name requirement raised a number of interesting questions, both philosophical and practical. Will Google+ become a haven for trolls? Will YouTube's notorious commenters now be able to unleash more ugliness behind a fresh cloak of anonymity? What is the process for changing a user name? What if you want to use only one name? Is it possible to change a Google+ vanity url? What about display of usernames via authorship? Will we start seeing CatLuvr34 and the like on Google search and News pages? I'll do my best to answer the questions be [...]


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