The “App-Churn Window”: 60 Pct. Of Users Might Never Return

smartphone-shutterstock The strategic importance of apps is now self-evident, with roughly 90 percent of mobile internet time being spent there, according to Nielsen. However if companies' apps don't engage users quickly and effectively, they may churn -- never to return. That's according to Localytics, which offers some very useful data and advice about what it calls the "app-churn window." The longer the interval between the initial app use and a second use, the greater the risk of churn the company says. Localytics analyzed app usage patterns of iOS devices and found the following "rules": The "me [...]


Facebook Goes After Like-Baiters And Link-Spammers With News Feed Update

facebook-attack-chase-600 Continuing its quest to improve the quality of content on users' News Feeds, Facebook today announced changes that it said will reduce the visibility of pandering posts and outright spam. Facebook has set its targets on publishers of Pages "that deliberately try and game News Feed to get more distribution than they normally would." The specific abuses? Like-baiting: begging for users to like, comment or share a post (see screenshot above for an especially shameless example). Facebook said users find posts with such calls to action 15% less relevant than other posts attracting sim [...]


Google Imparts “Not Provided” On Ad Clicks, A Day Later The Industry Exhales

not-provided-600 After word had been swirling the change was coming, yesterday Google announced it is expanding secure search to cover clicks on paid ads. The move means Google will treat the search query referrer data in ad clicks via secure search the same way they have been for all organic clicks since last year. The actual words people use in their searches will no longer be passed through the URL referrer string after a user clicks on a paid search ad from Google. Many experts agree, though, that the change will not be as cart-rocking for paid search practitioners and software providers as it was for S [...]


IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles

money-growth-chart-featured The IAB has just released its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and full year revenues were $42.8 billion, beating broadcast TV (though not TV in total) for the first time. The 2013 numbers grew by 17 percent over 2012. Last year the IAB reported $36.6 billion in full year ad revenue. One of the highlights, mobile ad revenue hit nearly $7.1 billion, doubling from last year's $3.4 billion. Digital video also grew significantly to reach nearly $3 billion. Search, which continued to be the largest single category of [...]


Dove’s New “Beauty Patch” Ad Tells Women Low Self-Esteem Issues Are All In Their Head

Dove Beauty Patch April 2014 Hoping to catch the viral success of its original "Beauty Sketches" campaign, Dove has launched a new "Patches" ad built on the premise that women's self esteem issues are all in our head. In the new ad, "Psychologist and distinguished scholar at Columbia University" conducts a research project, inviting women to use the "revolutionary" RB-X patch, developed to "Enhance the way women perceive their own beauty." The research participants are asked to apply the patch and keep a video diary, logging how they feel about themselves from day to day. The ad includes clips of the participants sa [...]


VIDEO + SLIDESHOW: How The Data Analyst Will Revolutionize Business Decision Making

Revolutionizing Decision Making: How The Analyst Will Take Over Business With advances in big data, artificial intelligence and increased metric captures of everything we do in the digital world, business analytics will go through a radical transformation in the next few years. Today, analytics practitioners influence business decision makers. In the future, analysts will own business decision making. How will this affect the way marketers approach big data? It's time to think about business analytics in a brand new way. Watch the keynote presentation, Revolutionizing Decision Making: How The Analyst Will Take Over Business by Natalie Kortum, Director of An [...]


Buffer’s iOS App Upgrade Gives It The Power Of The Desktop

buffer Buffer, the social media scheduling and discovery tool, upgraded its iOS app today and says it now offers most of the features of its desktop client. Like Klout, which also released an iOS app upgrade this week, Buffer touts its service as solution for people who want to boost their social media activity without spending all day on Twitter, Facebook, Google+ and LinkedIn. The service enables users to write a series of social posts and set them to trickle out during the day. It also has a content suggestion feature for those who need help with finding interesting information to share. [...]


Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard

youtube-logo-200 Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking its top ten paid ads for last month based on viewcount. According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children UK's "Most Shoking Second a Day" video outranked videos from brands like Samsung, Old Spice and Subaru. There is a notable disparity between the number of views for the top two videos and the rest of the list. Both the No. 1 and No. 2 videos generated over 20 million view [...]


Facebook Moves To Boost The Size Of Ads In The Right-Hand Column

FB-add-new Facebook is increasing the size of its right-hand column ads. The move, announced today in a Facebook for Business blog post, is intended to make such ads more prominent and visually consistent those appearing in users' News Feeds. Here's the new look compared to the current offering: Of note, according to Facebook: Facebook users will see fewer right-column ads. In testing of the new design, it has seen up to three times more engagement with ads. Marketers' Facebook ad production process will be simplified because they will be able to use the same images for News Feed an [...]


Klout 2.0 For iOS Brings Content Discovery & Scheduling Functionality To The iPhone

Content-Topics Fresh off of an acquisition by Lithium Technologies, Klout has launched a new feature-rich upgrade to their iOS app. The Klout 1.0 iOS app was quite limited, only showing the Klout score of a user. The 2.0 version is a major upgrade, tying in the significant advances in content discovery and sharing that Klout has created as a web application. Just like the web version, users can now see content on the rise from a list of topics that they've subscribed to and share instantly. Klout will customize a list of "discoverable" articles that can be dragged and dropped into a update box. The [...]


Twitter And Facebook Declare #MarchMadness Victories

twitter-ncaa-peak-moments Did anyone win March Madness? No question, Shabazz Napier and his Connecticut teammates were the ones cutting down the nets after holding off Kentucky for the NCAA men's basketball championship. But when it comes to the battle for big event social media supremacy, the clock is still running and the major players are battling for position. Twitter and Facebook each posted social tales-of-the-tape today, touting high activity related to the three-week celebration of hoops. Each social network focused on different metrics, so it's not possible to declare a victor. Still it's instructive [...]


Updated: Email Senders Stymied By Yahoo’s Adoption Of Anti-Spoofing Measure

yahoo-mail-600 Note: since this story was originally published, we received a response from Yahoo regarding this change, and we have incorporated the additional information below. Small businesses using Yahoo.com email addresses to send to their customers or prospects have run into significant trouble getting messages delivered this week, since Yahoo Mail instituted a security change that's resulted in an untold number of bounces. And the problem isn't likely to be short-lived, as these bounces may result in recipients being removed from email lists entirely, due to their addresses' bouncing. This coul [...]


Native Advertising Still Befuddles Marketers: 73 Percent Don’t Know What It Is, Just 9 Percent Budget For It

confused-decisions-maze-600 [caption id="attachment_79413" align="aligncenter" width="600"] Source: Copyblogger[/caption] It turns out native advertising, the buzzword that seems to have publisher and advertiser aflutter these days, is still very much misunderstood among marketers. A whopping 73 percent of say they have no idea or hardly a clue about what native advertising is according to Copyblogger's 2014 State of Native Advertising report. The results are based on a survey of 2,088 respondents, most of whom are Copyblogger readers and thus likely to be marketers. Just 3 percent of those respondents said they ar [...]


Huge Header Images, Pinned Tweets & Better Filters Highlight Twitter’s New Profile Design

twitter-new-profile-600 Last month we found out that one of the biggest reasons that folks quit Twitter is due to the lack of sorting, filtering and media. Today Twitter has announced new profile pages that should curtail concerns thanks to a handful of bold new features. The most noticeable change is the colossal profile header picture that spans full width across the monitor. While users may notice the header first, some of the biggest functionality that will appease users falls beneath. New profiles will allow users to pin Tweets to the top of the page, something that disrupts the chronological timeline for the [...]


Display To Eclipse Paid Search Ad Spend In 2016, Mobile Set To Become 4th-Largest Ad Medium

display-ad-featured Spending on display advertising will soon overtake paid search. That's according to ZenithOptimedia's latest global advertising forecast. With display advertising growing at 21 percent a year, it's expected to hit $74.4 billion in 2016. While paid search, which is experiencing 13 percent annual growth, is estimated to come in at $71 billion at that time. Zenith expects search to keep dominating this year, however, with search spend projected at $55.7 billion versus $ 51.8 billion for display. Programmatic buying is boosting the pace of expansion of display advertising, now the fastest [...]


Will “Mass Surveillance” Report Hasten The Cookiepocalypse?

Cookies The prevalence of cookie-free mobile devices and growing hostility to third-party cookies has marked the cookie for almost certain death. A new report will add to the chorus calling for the end of third-party cookies as an online tracking tool. The report (cited by TheVerge) from Princeton researchers details how relatively simple it is to connect browsing behavior across the internet and to real identity. The report (embedded below) is called "Cookies that give you away: Evaluating the surveillance implications of web tracking." The researchers undertook the study following, and in part [...]


Get To Know: Tealium CMO Tracy Hansen

Tracy Hansen headshot As the CMO for Tealium, an enterprise tag management provider, Tracy Hansen says her team of savvy marketers are redefining how digital marketers can interact with their data. Hansen is responsible for building a world-class brand for Tealium, while also delivering strong bottom-line results through rich marketing programs and a laser-focused alignment with sales. Before joining the Tealium team, Hansen served as SVP of marketing at CA Technologies, where she launched a global advertising campaign, overhauled CA's digital strategy, and re-launched the 30-year-old company as a modern IT S [...]


HootSuite Recasts The Game Of Thrones Opening Credits With Your Favorite Social Networks

A Game of Social Thrones - YouTube 2014-04-04 14-52-43 2014-04-04 14-53-10 HBO's bloody fantasy series Game of Thrones returns for Season 4 tonight, and HootSuite has pulled together a creative reminder of how social media life can imitate art. You don't have to know the difference between House Stark and House Lannister to appreciate HootSuite's homage to the show's opening credits with Facebook, Google, Twitter and LinkedIn standing in for Game of Thrones kingdoms. HootSuite explains: Just like at the start of the show, geometric buildings emerge section by section from a flat plane as you fly over them from above. Each of the kingdoms has characteristics a [...]


LG, Microsoft Show Some Life In ComScore Smartphone Report

smartphones-600px Much like the comScore top 50 internet sites report or its search market share reports, which rarely change much, the firm's US smartphone report has similarly become flat with little changing from month to month. The new numbers are now out for February. The top two OEM spots are consistently Apple and Samsung. On the OS side, Apple and Google gain or lose a point or fraction of a point and generally everyone else is flat or down. This month is really no exception except that LG has gained a bit of share among handset OEMs and Microsoft/Windows saw a modest gain on the platform side. [...]


FTC Discloses Small Business Complaints Against Yelp

yelp-featured Many small businesses continue to feel that Yelp is unfair or complain that Yelp salespeople are using strong-arm tactics to get them to buy advertising on the site. Claims of "extortion" against Yelp have persisted though never been proven with evidence and the company has successfully defended a number of lawsuits on those grounds. These "extortion" claims again resurfaced in two articles published this week. One in the Wall Street Journal, focused on a lawsuit brought by Hadeed Carpet in Virginia over anonymous, critical reviews on Yelp. The business owner claims that the reviewers we [...]


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