ShareThis Goes Mobile With An AT&T Text To Share Button

mobile-phone-stock ShareThis, aiming to help publishers better tap into peer-to-peer messaging, announced yesterday that it has created an AT&T Text to Share button. It's a natural move since publishers are starting to take note of readers' shift to mobile devices. Last month, Radium One added a WhatsApp button to its Po.st suite of buttons. WhatsApp, which is in the process of being acquired by Facebook, has 500 million global users who send as many as 64 million messages a day and there's some evidence that WhatsApp share buttons are popular with readers. SMS isn't as sexy as WhatsApp or SnapChat, [...]


Now That The World Cup Is Done, Twitter Tries To Interest You In Something Else

twitter-so-much-more You mean to tell us that there's a world out there beyond the World Cup? Twitter sent an email Tuesday reminding users that though the monthlong celebration of futbol is over there's plenty more to discuss -- and by the way Twitter is a great place to engage in that conversation. By all appearances, Twitter had a very successful World Cup month with 672 million tweets sent, including a record 618,725 tweets per minute at the end of Germany's 1-0 championship game victory over Argentina. But it's crucial that Twitter -- fighting to satisfy Wall Street that is has a growing base of ac [...]


Reports Show Paid Search Spend Is Up Over Last Year

color_graph_going_up_shutterstock Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in the US and globally. The reports also underscore the increasing influence of mobile and image-based product ads on growth. RKG's analysis of the US search market, based on its client portfolio, which skews retail, showed Q2 spend increased by 23 percent year-over-year, with investments on both Google and Bing rising. Google spend grew 24 percent year-over-year with a 13 percent increase in click volume and CPCs rising by 10 percent. Bing Ads spend rose [...]


Eight U.S. Firms Control 80 Percent Of Worldwide Mobile Ad Revenue

money-growth-chart-featured As we saw yesterday, Yahoo is struggling to get its display business back in black. Data aggregator eMarketer says that will happen, but that the company's share of the global advertising market will fall to fourth place -- after Microsoft. Google and Facebook will continue to be the top global advertising players, though Google far exceeds others in its overall share. Yet, even Google is under pressure from intensifying competition and the increasing "mobilization" of the internet. In mobile, Facebook has just under half of Google's global ad share according to eMarketer. Twitter is num [...]


Google+ Drops Real Name Requirement, Apologizes For Delay

google-plus-1920 Let the Google+ pseudonym rush begin. After three-plus years of restricting users to their real names on the network, Google+ announced today that it is abandoning the policy and allowing people to use any username they choose. Google's policy was among the more contentious issues surrounding the social network and had been softened several times, including making allowances for pseudonyms and nicknames in certain occasions. Today it opened the floodgates with a Google+ post: When we launched Google+ over three years ago, we had a lot of restrictions on what name you could use on your p [...]


Survey: Best Way To Reach Millennials Is On Social Media

social-media-spying SDL a "customer experience" software and services provider has released results of  multi-country survey of roughly 1,800 millennials (18 - 36). Not unlike other surveys the picture that emerges is of a highly mobile-centric audience that is willing to engage with marketers that earn their trust but are otherwise hard to reach. Most Millennials use at least two internet devices every day. A minority use three or even four -- 37 percent in the US. The survey also found that "19 out of 20" Millennials (globally) own smartphones and check them an average of 43 times per day (in US it's 45). [...]


Twitter Pushes Advertising Support Via Mobile App Notifications

Twitter-ads-support Twitter operators are standing by -- to help you buy ads. John Doherty, online marketing manager of Zillow's Hotpads rentals site, received a notification on his Twitter mobile app today with a strong call to action: Wow. Aggressive much, Twitter? pic.twitter.com/19qarXy4Cc — John Doherty (@dohertyjf) July 15, 2014   The notification's message is similar to the one Facebook displayed for Page administrators last week promoting Facebook's "Start to Success" advertising program. Start to Success, which Inside Facebook reported today has been around for three years, offers a dedica [...]


Introducing “Holiday Retailer,” Preparing You For Black Friday, Cyber Monday & Beyond

MarketingLand.com - Holiday Retailer It may be sweltering out there, but if you aren't thinking about turkeys, snowflakes and gift-giving, you may be falling behind already. That's why, here at Marketing Land, we're launching our Holiday Retailer section today, in July, to help you ensure you're ready for that most important of shopping seasons. The foundation you lay right now with all of your marketing programs will be the key to success or failure for Q4, and, for many, the whole year. And the stakes have never been higher. According to the U.S. Census Bureau (PDF), consumer spending on e-commerce, when measured as a [...]


Study: Facebook Ads That Tell A Brand Story Beat Traditional Performance Ads

Adaptly Facebook test of Refinery29 funnel ad series vs. standard CTA ads [caption id="attachment_91128" align="aligncenter" width="600"] A new study tested a sequence of Facebook ads (left) that took users through the marketing funnel versus a set of standard  call-to-action ads (right).[/caption] What if, instead of focusing on getting the immediate conversion from key prospects, a social media ad campaign served a set of creatives sequentially to tell the brand story and lead viewers through the marketing funnel before going for the hard sell? A new study shows that a sequential story-telling social media ad campaign can outperform a typical campaign in wh [...]


Facebook Vs. YouTube: Which Site Has More U.S. Visitors?

Compete-U-S-Monthly-Unique-Visitors-in-millions-YouTube-Facebook_chartbuilder Measuring Internet traffic is a notoriously slippery science. So when I read a headline that YouTube has passed Facebook as the largest social network in the United States, I took it with a dose of skepticism. Then I checked it out. And while time didn't permit a definitive study, I can report that the unique visitor battle between Facebook and YouTube is far from settled. Yes, they each report more than 1 billion active users globally. But who the leader is domestically depends on whose data you query. (I'll leave aside for the moment the question of whether YouTube is a true social net [...]


Sit Down Super Bowl. World Cup Final Was The Most Talked About Sports Event Ever On Facebook

facebook-worldcup-final Now what will we talk about? The World Cup, which wrapped up Sunday with Germany's 1-0 victory over Argentina, was the Facebook's biggest social media event ever, with 350 million users participating in conversations about the month-long event, according to the social network. Those users -- more than one-fourth of Facebook's active roster of 1.28 million -- generated three billion posts, comments and likes related to the World Cup during the tournament. Sunday's final also set a Facebook record, with 88 million people generating 280 million interactions, blowing past the 245 million [...]


ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers

online-internet-fraud-featured To better understand the extent to which bot fraud penetrates the digital advertising ecosystem and how to combat it, the Association of National Advertisers is embarking on a month-long study tracking the campaigns of 30 advertisers. The initiative is dubbed "The Marketers’ Coalition." The industry group has hired digital advertising security firm, White Ops, to track and monitor fraud instances throughout August via JavaScript tracking tags on participating advertisers' campaigns. The group will publish a report with insights and recommended actions in mid-October. The participating [...]


Google Tries To Kill Android Class Action Before It Gets Going

android-600 The FTC itself declined to pursue an antitrust case against Google, extending to Android. However, private litigants in May picked up the baton, filing a would-be class action in California federal district court. On Friday, Google moved to dismiss the case. The plaintiffs' main arguments are the following:  Google maintains a mobile search monopoly through Mobile Application Distribution Agreements (MADAs) and “tying” — mandatory installation of the full suite of Google mobile apps, with a privileged position for Google’s search app. If OEMs want Google Play they are requir [...]


Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Tweeted

twitter-analytics-600 Twitter has new analytics available that let anyone understand exactly how viewed their tweets are. Those stats also clear something else up. Just like Facebook, what you share on Twitter isn't seen by all your followers. Facebook has been under fire for over a year as brands have noticed that their posts have gotten less engagement than in the past. A common reaction is that Facebook's news feed shouldn't be artificially deciding what to show to a brand's followers. "Just show everything, like Twitter does it," is a general refrain. Twitter even took a shot at Facebook over this, in [...]


Twitter Revamps Analytics To Show Impressions & Engagement On Organic Tweets

twitter-activity-dashboard Twitter gave its analytics dashboard a major upgrade today, offering advertisers a deeper look at how well their organic tweets are performing. Users with access to the dashboard -- advertisers, Twitter Card publishers and verified users -- are now able to see how many times each of their tweets has been viewed on Twitter's Android or iOS apps or on Twitter.com. Also available: an hour-by-hour impression breakdown for the first day of the tweet, a running 28-day total of impressions and other engagement stats on all tweets, and the ability to export data from up to 3,200 tweets (an incr [...]


As Brands Newsjack #Lebron, Charmin & Cottonelle Shoot For Worst Tweets Ever

lebron-si-600px Major news can't spread on Twitter anymore without brands big and small adding their two cents in an attempt to newsjack the situation. And today's news that NBA superstar Lebron James is returning to the Cleveland Cavaliers is no exception. King James, as he's called, began his career with his hometown Cavaliers then left four years ago to form a dream team with the Miami Heat that won two NBA titles (and lost two others). Those themes are popular among the brand tweets we've found so far in the couple hours since Lebron's announcement went public. Orbitz and Barbasol tweeted on th [...]


Feds: Amazon Let Kids Buy In-App Goods Without Consent

Kindle Fire In January, Apple agreed to refund consumers $32.5 million to settle an FTC complaint that it charged parents for their kids' in-app purchases without adult consent. Google (Play) may soon be hit with a similar complaint. But today, it was Amazon that felt the sting of an FTC lawsuit (full complaint below). The FTC action says that "Amazon.com, Inc. has billed parents and other account holders for millions of dollars in unauthorized in-app charges incurred by children." It seeks to recover millions of dollars in refunds to consumers for these alleged unauthorized charges. The FTC comp [...]


Tiananmen Date Over, Chinese Unblock Access To Google

Google China Now that the 25th anniversary of the Tiananmen Square pro-democracy protest and crackdown are over, China has restored access to Google services in the country. They had been totally blocked for roughly a month in the run up to the anniversary. The Chinese government had denied it was interfering with access to Google and implied there was a problem on Google's end. According to Reuters, Chinese users were once again denied access to Google search and Maps. Other services such as Flickr and South-Korean-based messaging services Line and KakaoTalk had also been blocked and are now restor [...]


World Cup Disrupts Email Marketing Rates In Brazil & Mexico, But Almost No Impact On U.S.

soccer-world-cup-600 After analyzing email marketing engagement rates during three World Cup games, MailChimp discovered what most of us already assumed: Americans just don't love soccer as much as the rest of the world. With 60 percent of its six-million customers outside the U.S., the email marketing company tracked send and click rates in Brazil, Mexico and the US during three separate World Cup events. MailChimp's findings revealed both Brazil and Mexico email marketing was significantly impacted by the World Cup, while America's email marketing engagement rates were only slightly influenced. World Cup [...]


How The EU Censors Google & Search Engines Just Like China

google-eu-featured.jpg When it comes to censorship, the European Union generally isn't one of the political entities that immediately comes to mind. But it should, especially since its new Right To Be Forgotten mandate has the political union acting in the same manner as that poster child of censorship, China. Sound crazy, that the EU could possibly be imposing censorship on search engines in the same way that China is notorious for? It's not crazy. It's real. In May, the European Court of Justice felt that anyone in the EU should have the right to ask for material to be removed from search engines like [...]


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