ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers

online-internet-fraud-featured To better understand the extent to which bot fraud penetrates the digital advertising ecosystem and how to combat it, the Association of National Advertisers is embarking on a month-long study tracking the campaigns of 30 advertisers. The initiative is dubbed "The Marketers’ Coalition." The industry group has hired digital advertising security firm, White Ops, to track and monitor fraud instances throughout August via JavaScript tracking tags on participating advertisers' campaigns. The group will publish a report with insights and recommended actions in mid-October. The participating [...]


Google Tries To Kill Android Class Action Before It Gets Going

android-600 The FTC itself declined to pursue an antitrust case against Google, extending to Android. However, private litigants in May picked up the baton, filing a would-be class action in California federal district court. On Friday, Google moved to dismiss the case. The plaintiffs' main arguments are the following:  Google maintains a mobile search monopoly through Mobile Application Distribution Agreements (MADAs) and “tying” — mandatory installation of the full suite of Google mobile apps, with a privileged position for Google’s search app. If OEMs want Google Play they are requir [...]


Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Tweeted

twitter-analytics-600 Twitter has new analytics available that let anyone understand exactly how viewed their tweets are. Those stats also clear something else up. Just like Facebook, what you share on Twitter isn't seen by all your followers. Facebook has been under fire for over a year as brands have noticed that their posts have gotten less engagement than in the past. A common reaction is that Facebook's news feed shouldn't be artificially deciding what to show to a brand's followers. "Just show everything, like Twitter does it," is a general refrain. Twitter even took a shot at Facebook over this, in [...]


Twitter Revamps Analytics To Show Impressions & Engagement On Organic Tweets

twitter-activity-dashboard Twitter gave its analytics dashboard a major upgrade today, offering advertisers a deeper look at how well their organic tweets are performing. Users with access to the dashboard -- advertisers, Twitter Card publishers and verified users -- are now able to see how many times each of their tweets has been viewed on Twitter's Android or iOS apps or on Twitter.com. Also available: an hour-by-hour impression breakdown for the first day of the tweet, a running 28-day total of impressions and other engagement stats on all tweets, and the ability to export data from up to 3,200 tweets (an incr [...]


As Brands Newsjack #Lebron, Charmin & Cottonelle Shoot For Worst Tweets Ever

lebron-si-600px Major news can't spread on Twitter anymore without brands big and small adding their two cents in an attempt to newsjack the situation. And today's news that NBA superstar Lebron James is returning to the Cleveland Cavaliers is no exception. King James, as he's called, began his career with his hometown Cavaliers then left four years ago to form a dream team with the Miami Heat that won two NBA titles (and lost two others). Those themes are popular among the brand tweets we've found so far in the couple hours since Lebron's announcement went public. Orbitz and Barbasol tweeted on th [...]


Feds: Amazon Let Kids Buy In-App Goods Without Consent

Kindle Fire In January, Apple agreed to refund consumers $32.5 million to settle an FTC complaint that it charged parents for their kids' in-app purchases without adult consent. Google (Play) may soon be hit with a similar complaint. But today, it was Amazon that felt the sting of an FTC lawsuit (full complaint below). The FTC action says that "Amazon.com, Inc. has billed parents and other account holders for millions of dollars in unauthorized in-app charges incurred by children." It seeks to recover millions of dollars in refunds to consumers for these alleged unauthorized charges. The FTC comp [...]


Tiananmen Date Over, Chinese Unblock Access To Google

Google China Now that the 25th anniversary of the Tiananmen Square pro-democracy protest and crackdown are over, China has restored access to Google services in the country. They had been totally blocked for roughly a month in the run up to the anniversary. The Chinese government had denied it was interfering with access to Google and implied there was a problem on Google's end. According to Reuters, Chinese users were once again denied access to Google search and Maps. Other services such as Flickr and South-Korean-based messaging services Line and KakaoTalk had also been blocked and are now restor [...]


World Cup Disrupts Email Marketing Rates In Brazil & Mexico, But Almost No Impact On U.S.

soccer-world-cup-600 After analyzing email marketing engagement rates during three World Cup games, MailChimp discovered what most of us already assumed: Americans just don't love soccer as much as the rest of the world. With 60 percent of its six-million customers outside the U.S., the email marketing company tracked send and click rates in Brazil, Mexico and the US during three separate World Cup events. MailChimp's findings revealed both Brazil and Mexico email marketing was significantly impacted by the World Cup, while America's email marketing engagement rates were only slightly influenced. World Cup [...]


How The EU Censors Google & Search Engines Just Like China

google-eu-featured.jpg When it comes to censorship, the European Union generally isn't one of the political entities that immediately comes to mind. But it should, especially since its new Right To Be Forgotten mandate has the political union acting in the same manner as that poster child of censorship, China. Sound crazy, that the EU could possibly be imposing censorship on search engines in the same way that China is notorious for? It's not crazy. It's real. In May, the European Court of Justice felt that anyone in the EU should have the right to ask for material to be removed from search engines like [...]


Twitter A-Listers Are More Likely To Have Their Tweets Indexed In Google Search Results [Study]

twitter-indexation-by-followers If you are counting on Google indexing your tweets, you had better have Twitter influence -- we are talking serious influence. As in, if you have fewer than a million followers, your tweet isn't likely to surface on a Google search at all. That's one of the key findings of a study that Stone Temple Consulting released today. After analyzing the last 20 tweets for 963 Twitter accounts, it found that tweets by accounts with one million+ followers were indexed at least 30% of the time. There were 58 of those in the sample, including nine with 3 to 5 million followers and 26 with more than 5 mi [...]


Get To Know: FOX Head Of Corporate Marketing Dan Robbins

Dan Robbins With nearly two decades of marketing, product, creative, and business strategy experience, Dan Robbins serves as head of corporate marketing for FOX, a manufacturer of high-performance suspension products for a variety of on- and off-road vehicles, mountain bikes and motorcycles. Within his role at FOX, Robbins oversees the company's branding efforts, and creates integrated marketing strategies to drive demand worldwide. "The team I lead handles media relations, PR, and we also have a hand in investor relations," said Robbins, "Basically, if it's going to be seen, the marketing group has [...]


Report: Social Sharing On Mobile Devices Surges 30% In Second Quarter

sharethis-mobile-20214-q2 Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported today that sharing via smartphones and tablets surged more than 30% during the second quarter. Pulling data from its network of more than 2 million U.S. publishers, ShareThis found sharing growth of 27.8% for smartphones and 3.5% for tablets when compared to the first quarter. The ShareThis figures for desktop sharing dropped 5.5 in Q2. Although ShareThis didn't provide aggregate figures for device sharing, its growth numbers report coupled with last month's comScore estim [...]


Study: Mobile E-Commerce Sales Projected To Reach $50B By End Of 2014

mobile-payment-wallet-featured In its latest round of reports, Custora claims mobile e-commerce revenue is set to reach $50 billion by the end of this year, up nearly $8 billion since last year, and an astounding $48 billion since 2010. Analyzing e-commerce data from more than 100 retailers, 70 million consumers and $10 billion in transactions, Custora found mobile traffic to e-commerce sites has increased from three-percent to nearly 37 percent in the last four years, while mobile e-commerce revenue climbed from $2.2 billion in 2010 to $42.8 billion last year. Custora's numbers prove mobile devices continue to take a [...]


Pinterest Updates Follow Button To Preview Brands’ Latest Pins

pinterest-whole-foods-follow Pinterest rolled out a new Follow button today that gives users a visual sample of what following a brand or business will mean. Users who click on the button will see a dialogue box with previews of an account's latest pins, "and your visitors won’t ever have to leave your website to follow you," Pinterest product manager Jason Costa wrote in a blog post. "Once someone follows your account, they’ll start seeing your Pins in their home feed." It's another smart move by Pinterest, which is working to turn its popular image-based social network into a money maker. It's cautiously m [...]


How Happy Would You Be After 99 Days Without Facebook?

facebook-edit-erase-featured How would you like to turn the tables on Facebook? Chances are you weren't one of the 689,003 people that Facebook manipulated emotionally during the now infamous 2012 experiment. But you could have been, and Facebook is not sharing the list of human guinea pigs. And you probably feel a bit creeped out by Facebook's ongoing social engineering, especially given all you know that the social network knows about your likes, opinions and daily habits. So how about joining an experiment you can control? Stop using Facebook for 99 days to test "how life without Facebook impacts user happi [...]


Picture Of Struggling YouTube Emerges From Report

YouTube-Large The Information published a report (subscription required) about YouTube that paints a picture of the Google division as falling short of its own, internal ambitions in terms of viewing hours and revenue. (The figures below are from 9to5Google, which published excerpts of the article.) YouTube seeks to reach an internally set goal of 1 billion “watch time” hours per day by 2016. It currently reaches “less than 300 million” hours per day. However, that’s reportedly up from 100 million in 2012. Gross revenues at YouTube were reportedly $3.5 billion in 2013. That was below many fi [...]


Forecast Says Digital Revenue Will Exceed TV By 2018

mobile-devices-featured If eMarketer's latest media spending forecast is accurate it will mean that by 2018, there will be more digital ad revenue than TV revenue. The internet would become the largest single medium in the US advertising world. The following table (created by me) shows the real dollar values behind the market share percentages in the chart above for PC, mobile and TV advertising in the eMarketer forecast: Source: eMarketer The forecast doesn't assume, as you can see, a loss of TV revenue. Rather, it assumes massive growth in mobile and some transfer of desktop spending to mobile. By the end [...]


The CIA Celebrates Its Month On Twitter By Answering 5 Softball FAQs

cia-twitter-one-month As you would expect, the CIA doesn't run the most responsive Twitter account. In the one month since its coyly worded introduction to Twitter -- "We can neither confirm nor deny that this is our first tweet." -- the CIA hasn't sent a single direct @reply. It's a spy agency so you can bet it's listening -- and some critics don't think it's appropriate for a spy agency with a checkered human-rights history to be yucking it up on social media -- but the CIA hasn't been responding. Instead, it has been sticking to fairly pedestrian tweets of excerpts from CIA director John Brennan's speech t [...]


Google Invests $500 Million In Shopping Express To Win Larger Share Of Online Shopping Market

Google Shopping Express 1 In a push to win a bigger share of the online shopping market, Re/code reports Google is investing $500 million to expand its Shopping Express initiative, the search company's same-day delivery service for local products. According to the Re/code article: Investment so far has gone towards the marketing of the service in each new city and the buildup of a fleet of delivery vehicles, as well as towards paying for a network of couriers and workers to pack up the goods in stores and deliver packages to shoppers’ doorsteps. While the article did not list which new cities may get Google S [...]


Study: Only 22 Percent Of Top 200 Apps Using Deep Links

mobile-apps-featured Among the top 200 mobile apps only 22 percent are using "deep links" from their websites into their mobile apps. This is according to an analysis by URX. Deep links are those that send a user from a website to a relevant page, piece of content or search result within a mobile app as opposed to the app's homepage. Google and Facebook are both promoting this as a way to webify the mobile app universe. URX details its methodology in its blog post. Essentially the firm looked for "tag sets proposed by Twitter, Facebook, Google, or URX omnilink tags." Below are the findings by platform -- mea [...]


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