Report: Millennials Spend 48% More Time Watching Online Video Than Average Internet User

Video click Online video continues to be in high demand. According to comScore's newly released Digital Future in Focus report, 85 million daily viewers are consuming online videos, with Millennials spending 48 percent more time watching them than the average internet user. "Young people and Millennials are increasingly difficult to reach via traditional media, but they are the most engaged viewers of online video...and they readily use this medium for consuming premium scripted content," claims comScore. Analyzing online video trends, comScore reports YouTube reaches 84 percent of the 85 million da [...]


Like Siri, Cortana Can Crack Jokes, If You Ask The Right Questions

jokes and music People quickly discovered when Siri came out that asking her questions like "What's the best computer" or saying "I love you" resulted in humorous answers. Microsoft's new digital assistant Cortana has some wit about her, too -- and there's a serious reason for that. Microsoft's Mike Calcagno, who oversees the Bing search platform that underpins how Cortana answers questions, told me in an interview yesterday that he's noted how people asking seemingly useless questions to Siri actually generates a real value "I discounted those types of interactions at the beginning," he said. But afte [...]


The Email That Microsoft’s Cortana Assistant Won’t & Can’t Read: Yahoo Mail

cortana big Microsoft's new cool Cortana personal assistant uses information from within your email to make recommendations and provide predictive suggestions. That is, unless you use Yahoo Mail. As it turns out, Microsoft is forbidden from  "reasoning" on Yahoo Mail for contractual reasons. I'm still gathering more of the details, but Microsoft representatives told me that the prohibition is tied some Microsoft-Yahoo contract that's old, that predates Windows Phone, but which is still in force. Part of how Cortana operates is by reading through email on a Windows Phone device, then extracting info [...]


Is Marketing On April Fool’s Day Fool’s Gold Or Worth The Effort?

april-fools-men-silly-600 Prank idea: don't.— Denny's (@DennysDiner) April 1, 2014 Another April 1 has come and gone and we've got a few questions. Were you fooled? Were you amused? And most importantly for marketers who targeted the day: Was it worth it? Certainly, it's one way for brands to show customers that they have a sense of humor. And you can argue that giving employees a chance to stretch their imaginations is a valuable exercise. But the AFD playing field is getting so crowded that we wonder whether the costs are worth the benefits. The April Fool's flood now starts in late Mar [...]


Email Marketers Aren’t Ready For Gmail’s Grid View, Yet: What You Need To Know To Stand Out

gmail-cookies-600 Google is very good at forcing an issue. The company knows visuals are increasingly important for user engagement, so last week, it began testing a new image-rich grid view in the Gmail Promotions tab. The move to make images a key part of the email open rate equation should in turn compel marketers to pay more attention to the images they use in their campaigns. I described the new view as Pinterest for your inbox based on the beautifully styled preview Google provided. Not surprising, however, many marketers aren't quite prepared to show off their finery, and users aren't being treated to [...]


Google Takes “SpyView” Wiretapping Appeal To SCOTUS

Google Street View car Google seeks US Supreme Court (SCOTUS) review of a US Ninth Circuit Court of Appeals decision, which affirmed a lower court denial of Google's motion to dismiss a class action lawsuit brought after the 2010 Street View private "payload data" capture revelations. Plaintiffs argue that Google violated the federal "Wiretap Act" when it intercepted their private email and other communications during Street View data collection. The Wiretap Act makes it illegal to “intentionally intercept . . . any wire, oral, or electronic communication" and to "use or disclose information that is obtained [...]


Reddit’s April Foolery Wins A Slow Day For Social Media Pranking

meow It's April 1, the day when every fool thinks he (or she) is a master prankster and just about any company with an online presence can't resist joining the fun. Our colleagues at Search Engine Land are compiling definitive roundups here and here. Surprisingly (mercifully?), the major social media networks seem to be sitting the foolishness out or at least not trying very hard. Facebook posted a video of a group of friends pranking a buddy by wrapping his sports car in tin foil, using Facebook messenger to communicate before the reveal. And Twitter barely made an effort, announcing the [...]


Google Has 49 Pct Of Mobile Ad Revs, Just 18 Pct Of Time Spent

mobile-payment-wallet-featured Google makes more than its "fair share" of mobile ad revenue based on time spent with Google mobile properties, whereas Facebook's revenues are in line with time spent. That's according to data published by Flurry, relying on ad revenue estimates from eMarketer. The chart below contains eMarketer's global revenue projection for mobile advertising. According to these estimates, Google will bring in more than $14.5 billion in mobile revenue in 2014, while Facebook will generate just under half of that or roughly $6.8 billion. Flurry's report found that mobile users spend 86 percent of [...]


New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy”

youtube-logo-200 Yesterday, Google released a new YouTube Creator Playbook for Brands. A slight departure from previous versions of the YouTube Creator Playbook, this 100-page guide is directed specifically at brands, offering advertisers in-depth instruction on how to gain more leverage on the world's most popular video platform. "The Creator Playbook for Brands walks you through the steps to help you create, plan, and implement a YouTube content creation strategy," writes YouTube's head of audience development Vanessa Pappas in a blog post announcing its release, "From tips on how to create videos to v [...]


In Response To #CancelColbert, Stephen Colbert Closes “Colbert Report” Twitter Account

It was one of the strangest things I've seen related to Twitter on TV. The host of a popular comedy show killing his show's Twitter account with the help of a Twitter founder. But that's what Stephen Colbert did with Twitter founder Biz Stone on Monday's show, and the Colbert Report's account is now gone. Perhaps it will turn out to be some strange April Fool's prank. But I don't think so. The segment happened after Colbert responded to concerns about the #CancelColbert campaign that started on Thursday, where a joke he made was tweeted out of context, offending some who felt it was offensi [...]


Now Google+ Shows You How Many Times Your Profile, Content Have Been Viewed

google-plus-featured For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you or your page have generated on the network. Here's how that looks for Sergey Brin's account: Here's Starbucks' page: Google made no splashy announcement about the change. The help page merely explains that "you now can tell how many times your content has been seen by other people, including your photos, posts, and profile page." Googler Eddie Kessler added in a G+ post that the number is a sum of views since October 2012 (Google's "social lay [...]


Introducing “Creative Of The Day,” Marketing Land’s Daily Look At Great Digital Advertising Creative

Like many online publishers, we do our fair share of calling out companies when they make mistakes with their online marketing, because there's value in learning from the mistakes of others. But we also know there's great value in covering the flip side of that coin. That's why we're launching Creative Of The Day -- a new feature launching tomorrow right here on Marketing Land. With Creative Of The Day, we'll be offering a daily dose of inspiration to digital marketers by sharing some type of online marketing that we found to be especially unique, noteworthy and/or effective. And our [...]


Eat24 Sends Facebook Funny “Break-Up” Letter Over Decline In Post Views

facebook-dislike-600 Frustrated Facebook marketers might have found their patron saint. Eat24, a take-out food delivery app, has announced that it is deleting its Facebook page with a very funny Dear John letter to the social network. Dear Facebook, Hey. It’s Eat24. Look, we need to talk. This isn’t easy to say since we’ve been together so long, but we need to break up. We’d love to say “It’s not you, it’s us” but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot. When we first met, you made u [...]


Media Ratings Council Ushers In “Viewable Impression” As Currency Metric For Display Ads

Viewable Impression Ad Metric In a major milestone, after a year-and-a-half-long review process, the Media Ratings Council has lifted its November 2012 Viewable Impression Advisory for Display Advertising, effectively raising the start flag for publishers to begin selling digital display advertising based on viewable impressions. The announcement "means that—as of today—for brand advertising, agencies can and will expect guarantees on viewable display impressions. This means that one of the major obstacles to being included in brand allocations has finally been removed," wrote Sherrill Mane, SVP, Research, Analytics [...]


Get To Know: Simply Measured’s VP Of Marketing Michael Walton

Michael Walton headshot As the Vice President of Marketing for Simply Measured, Michael Walton confesses to being a proud data geek. While leading his company's marketing efforts, Walton has helped Simply Measured double its revenue and increase its number of customers fivefold over the last year. A leading social media analytics and measurement solution, Simply Measured currently supports more than a third of Interbrand's top 100 brands and over 100,000 users. Before joining Simply Measured, Walton was a two-time startup founder. He served as director of product marketing for Nuance Communications, and led [...]


Would The Real Ronald McDonald Please Stand Up? Taco Bell Takes Shot At Biggest Competitor

Taco Bell Ronald McDonald screen capture Taco Bell is taking a direct shot at McDonald's to launch its new breakfast menu, using the fast food giant's favorite namesake "Ronald McDonald" in a series of TV ads. "It's not surprising these guys are loving Taco Bell's new Waffle Taco...what is surprising is who they are," says the voiceover in one of Taco Bell's latest commercials. Who they are turns out to be a number of people named Ronald McDonald, all enjoying Taco Bell's new breakfast menu. In response to Taco Bell's campaign, McDonald's set the record straight on Twitter yesterday, posting a picture of its "Mayor McCh [...]


Foursquare Wants You To Tweet Ads To Twitter Followers

foursquare-featured According to AdWeek Foursquare is about to introduce a new ad unit/format called "Tap to Tweet." It's another flavor of "post check-in" ads that the company previously introduced. After a venue check-in, a brand or advertiser message appears asking the user to tweet to his/her followers on Twitter (see image below). Reportedly the company tested this with Mastercard during the SXSW conference several weeks ago. The minimum spend commitment is relatively steep: $100,000. Cleverly this is a way to amplify Foursquare advertisers' messages using a third party platform, which is much larg [...]


Report: February E-commerce Sales Up 10% Over Last Year, Outperforming US Retail Sales

ecommerce-shopping-credit-600 According to Custora's latest reports, last month's e-commerce revenue climbed 10 percent over February, 2013. The growth in online sales represents a significant increase compared to overall US retail sales which Custora says grew a meager 1.5 percent compared to last February. Tracking over 100 US retailers and 70 million shoppers, the report revealed transactions were also up 12 percent year-over-year, along with average order value which experienced a slight one-percent growth rate. Custora's numbers show mobile e-commerce continues to grow, with purchases made on smartphones and [...]


Study: 30% Of Facebook Users Are Consuming News, But It’s Mostly “Incidental” Consumption

news-headlines-featured After posting an overview yesterday of the Pew Research Center's State of News Media report, we wanted to dig a little deeper into the study's research on social media news consumption. According to the Pew report, three in ten Facebook users get news from the social media site. Even with the relatively high number of people reading news on Facebook, Pew claims Facebook news consumption is an "incidental experience." According to the report, only 22 percent of the people reading news on Facebook believe it is a useful news resource. The remaining 78 percent are on Facebook for reasons ot [...]


R.I.P Retweet? Twitter Experiment Features “Share” Button Instead of “Retweet”

Twitter-Large The days of Retweeting may be numbered. Twitter has been testing more mainstream verbiage by replacing "Retweet" with "Share."  Twitter has been quite active in tweaking the user interface as of late. Last week, "views" were spotted and yesterday, we saw the introduction of tagging without adding a Twitter handle in the Tweet. Eli Langer of CNBC complied a custom timeline with examples of the share button in the wild (warning - some examples may contain NFSW language): Goodbye, Retweet? // Studies have shown that many users find Twitter too difficult to understand. This test is g [...]


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