Get To Know: Simply Measured’s VP Of Marketing Michael Walton

Michael Walton headshot As the Vice President of Marketing for Simply Measured, Michael Walton confesses to being a proud data geek. While leading his company's marketing efforts, Walton has helped Simply Measured double its revenue and increase its number of customers fivefold over the last year. A leading social media analytics and measurement solution, Simply Measured currently supports more than a third of Interbrand's top 100 brands and over 100,000 users. Before joining Simply Measured, Walton was a two-time startup founder. He served as director of product marketing for Nuance Communications, and led [...]


Would The Real Ronald McDonald Please Stand Up? Taco Bell Takes Shot At Biggest Competitor

Taco Bell Ronald McDonald screen capture Taco Bell is taking a direct shot at McDonald's to launch its new breakfast menu, using the fast food giant's favorite namesake "Ronald McDonald" in a series of TV ads. "It's not surprising these guys are loving Taco Bell's new Waffle Taco...what is surprising is who they are," says the voiceover in one of Taco Bell's latest commercials. Who they are turns out to be a number of people named Ronald McDonald, all enjoying Taco Bell's new breakfast menu. In response to Taco Bell's campaign, McDonald's set the record straight on Twitter yesterday, posting a picture of its "Mayor McCh [...]


Foursquare Wants You To Tweet Ads To Twitter Followers

foursquare-featured According to AdWeek Foursquare is about to introduce a new ad unit/format called "Tap to Tweet." It's another flavor of "post check-in" ads that the company previously introduced. After a venue check-in, a brand or advertiser message appears asking the user to tweet to his/her followers on Twitter (see image below). Reportedly the company tested this with Mastercard during the SXSW conference several weeks ago. The minimum spend commitment is relatively steep: $100,000. Cleverly this is a way to amplify Foursquare advertisers' messages using a third party platform, which is much larg [...]


Report: February E-commerce Sales Up 10% Over Last Year, Outperforming US Retail Sales

ecommerce-shopping-credit-600 According to Custora's latest reports, last month's e-commerce revenue climbed 10 percent over February, 2013. The growth in online sales represents a significant increase compared to overall US retail sales which Custora says grew a meager 1.5 percent compared to last February. Tracking over 100 US retailers and 70 million shoppers, the report revealed transactions were also up 12 percent year-over-year, along with average order value which experienced a slight one-percent growth rate. Custora's numbers show mobile e-commerce continues to grow, with purchases made on smartphones and [...]


Study: 30% Of Facebook Users Are Consuming News, But It’s Mostly “Incidental” Consumption

news-headlines-featured After posting an overview yesterday of the Pew Research Center's State of News Media report, we wanted to dig a little deeper into the study's research on social media news consumption. According to the Pew report, three in ten Facebook users get news from the social media site. Even with the relatively high number of people reading news on Facebook, Pew claims Facebook news consumption is an "incidental experience." According to the report, only 22 percent of the people reading news on Facebook believe it is a useful news resource. The remaining 78 percent are on Facebook for reasons ot [...]


R.I.P Retweet? Twitter Experiment Features “Share” Button Instead of “Retweet”

Twitter-Large The days of Retweeting may be numbered. Twitter has been testing more mainstream verbiage by replacing "Retweet" with "Share."  Twitter has been quite active in tweaking the user interface as of late. Last week, "views" were spotted and yesterday, we saw the introduction of tagging without adding a Twitter handle in the Tweet. Eli Langer of CNBC complied a custom timeline with examples of the share button in the wild (warning - some examples may contain NFSW language): Goodbye, Retweet? // Studies have shown that many users find Twitter too difficult to understand. This test is g [...]


10 Marketing Lessons From Seattle Seahawks Cornerback Richard Sherman At #AdobeSummit

richard-sherman-600 [caption id="attachment_77938" align="aligncenter" width="600"] Richard Sherman speaks to 7,000 digital marketers. Photo courtesy of Adobe[/caption] Today's keynote session at the Adobe Digital Marketing Summit brought Super Bowl champion cornerback Richard Sherman (@RSherman_25) to Salt Lake City, Utah to speak to a crowd of about 7,000 digital marketing executives. What can an NFL star teach a huge room of marketing professionals? If you're scratching your head on that one, you might not be alone, even if you already knew of the star player as a sports fan. Many non-football fans also [...]


Study: Expert Content 83% More Effective Lifting Purchase Considerations Than User Reviews

content-marketing-featured A recent content marketing study conducted by Nielsen revealed consumers are more likely to be influenced by third-party expert content over branded content and user reviews when making buying decisions. According to Nielsen's "The Role of Content" study, expert content -- product reviews and articles from third-party websites and blogs -- was 83 percent more effective at lifting product purchase considerations than user reviews, and 38 percent more effective than branded content. Commissioned by content marketing solutions provider inPowered, Nielsen surveyed 900 consumers, measuring th [...]


Google Rolls Out Analytics Reporting For YouTube TrueView Ads

youtube-logo-200 Google is beefing up the reporting for TrueView video ads in Google Analytics. Advertisers manage YouTube TrueView ads through AdWords for Video. Rolling out over the next few days, the new Video Campaigns report will be found under the AdWords section in the Acquisition menu in Analytics. The report includes TrueView-specific metrics like Paid Views, Cost Per View, and Website Clicks and metric groups such as Engagement, for insights on how users engage with both a video and the corresponding website.  The report can be segmented by Ad Content or Video. In order to measure the indirect [...]


Key Data From Pew’s “State Of News Media” Report

Pew State of News Media 2014 The Pew Research Center’s Journalism Project has released its 11th State of the News Media report. A comprehensive "document," it covers TV, newspapers, magazines, radio and digital. I won't try to summarize the full sweep of this "best of times, worst of times" report. However, below I've excerpted a few key findings and charts that provide a snapshot into where things stand in US journalism and news consumption. Across platforms and industries news generates just over $63 billion in annual (mostly ad) revenues. The charts above show the revenue breakdown by medium and revenue so [...]


Toppling Yahoo, Google Back On Top Of comScore Top 50

yahoo-google After several months that saw Yahoo atop comScore's top 50 US desktop rankings, Google has reclaimed the number one position. That's according to comScore's February's traffic/reach rankings. Yahoo and Microsoft are two and three, respectively; Facebook is number four. If Tumblr traffic were included in Yahoo's total, however, the site would still have the greatest US desktop reach by something more than 20 million uniques. Below are last month's figures for comparison. There's a high degree of stability on this list. However, the New York Times digital seems to have jumped eight p [...]


Facebook Buys Virtual Reality “Platform Of Tomorrow” Oculus For $2 Billion In Cash And Stock

Oculus VR Facebook has just acquired "the platform of tomorrow." The company announced this afternoon that it was acquiring Oculus -- the company behind the Oculus Rift virtual reality (VR) gaming headset and platform -- for $2 billion in cash and stock: Facebook today announced that it has reached a definitive agreement to acquire Oculus VR, Inc., the leader in immersive virtual reality technology, for a total of approximately $2 billion. This includes $400 million in cash and 23.1 million shares of Facebook common stock (valued at $1.6 billion based on the average closing price of the 20 trading day [...]


Facebook Adds More Targeting Power To Lookalike Audiences

facebook-target-aim-featured Facebook announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based on the people who visited their websites, use their mobile apps or are connected to their Facebook pages. Whereas back in the olden day of last week, advertisers could only create lookalike audiences based on CRM data like email addresses, phone numbers and user IDs. The expanded targeting options will give advertisers more opportunities to scale their campaigns while still maintaining a fair amount of targeting control. Here's the rundown of [...]


Gmail Promotions Tab Gets Visual Punch: Google Testing Image-Driven Grid View

gmail inbox tabs [caption id="attachment_77690" align="aligncenter" width="600"] Source: Google[/caption] It's like Pinterest for your inbox. Today, the Visual Web is coming to email with Google's latest test of a grid view in the Gmail Promotions tab. The grid presents marketing emails in a "pin-like," image-driven fashion by surfacing images within emails and displaying them right in the user's inbox. The images -- now cached and delivered from its own servers -- thanks to Google's move at the end of last year -- are displayed along with brand logos and names and the traditional email subject lines. T [...]


Majority Of Shoppers Want Cross-Channel Personalization — Survey

shopping-featured According to a new survey, cross-channel shoppers want personalization on retail/e-commerce websites and in email, less so with display or social ads. The survey was conducted earlier this year by the etailing-group (n=1,004 US adults) for MyBuys, a personalization platform. All of the survey respondents owned smartphones and 61 percent reported owning a tablet. The respondents were equally divided between men and women. Source: MyBuys/e-tailing group Most respondents (83 percent) "saw value" in personalization across mobile devices. However only 23 percent said they thought retai [...]


Survey Says: Twitter Quitters Are Looking For More Sorting & Filtering Tools

Twitter-Large While Twitter has been lauded by brands for the ability to provide an unfiltered stream, some users just can't handle it. A recent study from Deutsche Bank suggested that users simply couldn't gather the data they were looking for on the social networking site.  Of the 270 person sample polled, 82% of those that quit Twitter were able to find information elsewhere while 76% thought that there were too many tweets and that "Twitter wasn't helping by sorting or filtering." Even further, the sorting issue was something that would in fact bring Twitter quitters back if fixed. 80% of those that [...]


Pinterest Advertisers Could Start Paying For Promoted Pins As Early As Next Month [Report]

pinterest-promoted-pins-featured Promoted Pins could be making their paid debut on Pinterest as soon as next month, according to a report from the Wall Street Journal. Pinterest began experimenting with Promoted Pins last October. In the vein of native advertising, Pinterest ads share the same look and feel as organic pins with the exception of a "Promoted Pin" tag. With Promoted Pins, advertisers can reach more of the 70 million active users on the platform than just their own followers and those that see followers' repins. The ads have been tested on both the web and Pinterest’s mobile apps in search results and catego [...]


First Touch: In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles

Marketing Cycle By First Touch Attribution - Bizible In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics platform to provide insights on how marketers should be thinking about attribution modeling and why the traditional last-click model is broken. When looking at last touch only, Bizible found that search accounted for 41 percent of the leads generated. Yet, when considered by first touch, search, in fact, drove 56 percent of the leads. Furthermore, the combination of search first touch and search last touch was the most productive sequence for lead gener [...]


Massive Web Traffic Fraud: Digital Advertising Confronts “Crisis”

scam-fraud-600 Digital media, and specifically display advertising, is facing a "crisis" even as brand marketers are increasingly serious about shifting budgets online and into mobile. That phrase, "crisis," comes directly from the chair of the IAB, Vivek Shah, as quoted in the Wall Street Journal. The WSJ article cites IAB estimates that suggest more than a third of all online traffic is fake or fraudulent: About 36 percent of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites, according to estimates cited recently by the Interactive Advertisi [...]


Get To Know: Continuum CMO Jeanne Hopkins

Jeanne Hopkins headshot With more than 20 years of sales and marketing experience, Jeanne Hopkins serves as the senior vice president and Chief Marketing Officer at Continuum, a channel-exclusive provider of fully integrated managed services solutions. In her role as Continuum's CMO, Hopkins is responsible for all acquisition and partner marketing initiatives. Prior to her current position, she was vice president of marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500. In 2012, Hopkins co-authored Go Mobile, a No. 1 best-sellin [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!