Forecast Says Digital Revenue Will Exceed TV By 2018

mobile-devices-featured If eMarketer's latest media spending forecast is accurate it will mean that by 2018, there will be more digital ad revenue than TV revenue. The internet would become the largest single medium in the US advertising world. The following table (created by me) shows the real dollar values behind the market share percentages in the chart above for PC, mobile and TV advertising in the eMarketer forecast: Source: eMarketer The forecast doesn't assume, as you can see, a loss of TV revenue. Rather, it assumes massive growth in mobile and some transfer of desktop spending to mobile. By the end [...]


The CIA Celebrates Its Month On Twitter By Answering 5 Softball FAQs

cia-twitter-one-month As you would expect, the CIA doesn't run the most responsive Twitter account. In the one month since its coyly worded introduction to Twitter -- "We can neither confirm nor deny that this is our first tweet." -- the CIA hasn't sent a single direct @reply. It's a spy agency so you can bet it's listening -- and some critics don't think it's appropriate for a spy agency with a checkered human-rights history to be yucking it up on social media -- but the CIA hasn't been responding. Instead, it has been sticking to fairly pedestrian tweets of excerpts from CIA director John Brennan's speech t [...]


Google Invests $500 Million In Shopping Express To Win Larger Share Of Online Shopping Market

Google Shopping Express 1 In a push to win a bigger share of the online shopping market, Re/code reports Google is investing $500 million to expand its Shopping Express initiative, the search company's same-day delivery service for local products. According to the Re/code article: Investment so far has gone towards the marketing of the service in each new city and the buildup of a fleet of delivery vehicles, as well as towards paying for a network of couriers and workers to pack up the goods in stores and deliver packages to shoppers’ doorsteps. While the article did not list which new cities may get Google S [...]


Study: Only 22 Percent Of Top 200 Apps Using Deep Links

mobile-apps-featured Among the top 200 mobile apps only 22 percent are using "deep links" from their websites into their mobile apps. This is according to an analysis by URX. Deep links are those that send a user from a website to a relevant page, piece of content or search result within a mobile app as opposed to the app's homepage. Google and Facebook are both promoting this as a way to webify the mobile app universe. URX details its methodology in its blog post. Essentially the firm looked for "tag sets proposed by Twitter, Facebook, Google, or URX omnilink tags." Below are the findings by platform -- mea [...]


Mobile Ad Revenues To Surpass Newspapers, Magazines, Radio This Year — Forecast

mobile-devices-featured According to a new forecast from eMarketer, total media spending in the US will see its largest increase in a decade reaching $180.1 billion. The firm says that the growth will be lead by TV and mobile. Overall digital ad spending will represent almost 30 percent of all US ad spending this year according to eMarketer, which bases its forecasts on a wide range of third party data including other firms’ media spending forecasts. The eMarketer forecast predicts that mobile advertising will represent roughly 10 percent of all media ad spending. That would mean it would exceed tradition [...]


iPhone Has Largest Market Share Growth Over Past 3 Years

iphone-5-featured With US smartphone penetration among mobile subscribers now at 70 percent, comScore released its May smartphone data yesterday. Compared with last month there isn't much change in the numbers. Android remains the top OS, the iPhone is the top individual device and Facebook is the most widely distributed and used mobile app. When we look at the data over the past three years however it becomes more interesting. BlackBerry has seen a precipitous decline in share (you knew that). Microsoft's share is essentially flat and so is Android's (despite millions more devices in the market in real numb [...]


Privacy Watchdog Group Files Complaint Against Facebook: They “Messed With People’s Minds”

facebook-newsfeed-featured A privacy watchdog group today filed a formal complaint with the U.S. Federal Trade Commission claiming that Facebook "purposefully messed with people's minds" with its psychological research in 2012. The Electronic Privacy Information Center charged that the research study -- which manipulated the News Feeds of nearly 700,000 Facebook users to study their emotions -- was a deceptive trade practice and violated an FTC privacy consent order. EPIC is seeking sanctions, including forcing Facebook to make public its News Feed algorithm. "At the time of the experiment, Facebook did not state [...]


Facebook Wants To Know If Posts In Your News Feed “Feel” Like Ads

facebook-ad-survey-span Facebook has set a very high bar for advertising on its network, pushing for ads that "delight" users as much as posts from your friends and family. Hitting that mark -- or at least approaching it -- is important for Facebook as it works to balance revenue generation with the need to make sure its users aren't flooded with advertising. That's why Facebook engineers are continually fiddling with the dials of the News Feed algorithm to make sure users are being served content that will keep them satisfied and coming back for more. Most of that tinkering happens under the hood, without users' [...]


Google Releases First Batch Of “Apps For Android Wear”

Android Wear & Phone Google has announced the first batch of Apps for Android Wear devices. There are 24 in all. They include Google Maps and Hangouts, Duolingo, The Guardan, Eat24, Pinterest, American Airlines and Glympse among others. The full initial group is below: These apps need to be installed on your Android phone before they can be installed on Android Wear devices. Users cannot install apps on Android smartwatches independently of the phone. The LG G Watch and the Samsung Gear Live, the first devices released that run Android Wear, have received mixed reviews. Many, including me, are wai [...]


Tweeting For “America’s Diner” — 5 Questions With The Guy Driving Denny’s Social Success

dennys-restaurant-600 Denny's is quickly setting the tone for how a restaurant should engage its online audiences. The brand's quick witted and culturally relevant social posts have resulted in a sizable amount of followers across its social networks. In less than a year, the restaurant chain has increased its Tumblr audience by 253 percent and upped its Twitter audience by 132 percent to nearly 95,000 followers. As the senior vice president of digital strategy for Erwin Penland ad agency, Kevin Purcer oversees the team leading Denny's social strategy. After handling Denny's menus and merchandising business [...]


Janrain Q2 Report: Facebook Maintains Social Login Lead, Stops Long Slide

Q2-janrain-social-logins Facebook padded its lead in the battle for market share in the social login space, stopping a six-quarter slide, according to second quarter results from customer management firm Janrain. Facebook now accounts for 44% of social logins on the sites in Janrain's network. That's a gain of 1.5% percentage points over Q1, and the first increase for Facebook since the third quarter of 2012. Google+ maintained its solid second-place position, but slipped slightly, dropping to 37%, one percentage point lower than its first quarter results. After Facebook and Google+, the dropoff is severe. T [...]


Thanks To “Right To Be Forgotten,” Google Now Censors The Press In The EU

right-forgotten-erase-past-600 The EU's Right To Be Forgotten removals have been happening for about a week on Google, and now news publications are discovering the fallout. For some searches, you can't find their news stories relating to certain people. In particular, both the BBC and the Guardian have shared examples of content that's now been "forgotten" in Google. The stories remain on the sites of both publications. You just can't locate them for certain searches related to the names of individuals they are about. (Postscript 5:50pm ET: Add the Daily Mail to the list, which has posted about removal notices it [...]


Facebook Strengthens Its Video Ad Tech With Acquisition Of LiveRail

facebook-magnifying-glass-600 In a move to bolster its position in the lucrative video advertising space, Facebook today announced the acquisition of video ad tech startup LiveRail. LiveRail's automated platform helps publishers, such as Major League Baseball, ABC, A&E Networks, Gannet and Daily Motion, serve ads on the videos that play on their sites and apps. "LiveRail also helps marketers by providing them with access to premium video inventory and the information that they need in order to decide where to show their ads," Facebook said in a blog post. "What LiveRail ultimately offers is a complete advertising [...]


Merkle Acquires RKG To Form Largest Search Ad Agency In US

RKG logo screen capture July 2014 Customer relationship management firm Merkle Inc. announced today it has acquired search agency RKG, creating what the two companies claim is now the largest independent search agency in the U.S. “RKG represents the best of breed in search, display, social and other digital media marketing solutions, and we are delighted to have them join the Merkle family," said Merkle's executive vice president and digital agency group leader Craig Dempster. According to an announcement on Merkle's website, RKG’s expertise and penetration in retail and other key markets were a big draw for Merkle, [...]


Get To Know: Porch.com CMO Asha Sharma

Asha headshot Asha Sharma has served as the Chief Marketing Officer of the Seattle startup Porch.com since its pre-launch days. Working alongside other team members, Sharma helped build out the online home improvement network's operations, business teams, and strategic partnerships - including Lowe's. "It's been a whirlwind," said Sharma, "Since our September 2013 launch, we've grown from 25 to about 150 employees and have rolled out to over 1700 Lowe's stores across the country." As CMO, Sharma is responsible for Porch.com's marketing, growth product development, sales and customer delight. She a [...]


Vine Introduces Loop Counts To Show How Many Times A Video Has Been Viewed

vine-loops Twitter's six-second video platform Vine was updated today to include "loop counts" to show how many times videos have been viewed on the network. Loop counts are visible on the desktop version of the site and on updated iOS and Android apps that are being released today. The updated mobile apps also feature a new design, "offering you bigger edge-to-edge videos and a cleaner view of likes and comments," according a post on Vine's blog. Because Vine started compiling loop data on April 3, videos created before that date will display a "+" next to the loop count to show that the actua [...]


Waffle House Fires Shot At Belgian Waffles, Scores #WorldCup Engagement Win

waffle-house-tweet Let's face it, most Americans' knowledge of Belgium doesn't extend much further than the breakfast plate. So Waffle House was in perfect position to take advantage of today's big FIFA World Cup game between the United States and Belgium. And the restaurant chain didn't waste the opportunity, firing off a funny broadside this morning: We don't believe in Belgium waffles — Waffle House (@WaffleHouse) June 30, 2014   The fact that the tweet had an error -- it's Belgian Waffles, not Belgium -- made the effort seem more spur of the moment, rather than a pre-baked corporate plan [...]


Was Facebook’s “Mood Experiment” Partly About User Retention?

facebook-newsfeed-featured If you've been online in the past 72 hours you're probably aware of the controversy surrounding a piece of 2012 research conducted on Facebook by researchers from Facebook, the University of California and Cornell. The research sought to investigate the phenomenon of "emotional contagion" on a massive scale. Since the publication of the research a debate has been raging about whether it was ethical (the consensus is no). Users were not informed about the experiment, which showed slightly different versions of the News Feed (more positive vs. more negative) to a limited number of people to s [...]


25 Business Books CMOs Are Reading This Year

25-biz-books-cmos-600 It's no surprise marketers are often big readers. As a book addict myself, finding out what CMOs are reading is one of my favorite questions in our Get to Know interview series. With everything from new releases like Sheryl Sandberg's Lean In to classics like The One-to-One Future by Don Peppers and Martha Rogers, it turns out we've accumulated a solid list of business book recommendations from our CMO profiles. If you're on the lookout for something to read this summer, here's a collection of titles that have earned a mention in our Get to Know column. Top 25 Books CMOs Are Reading [...]


Twitter Acquires TapCommerce To Improve Mobile Retargeting & Reengagement Ads

twitter-mobile-phones-featured Twitter announced today that it has acquired New York-based TapCommerce, a specialist in mobile re-targeting and re-engagement advertising. The acquisition, reportedly for about $100 million, was made public hours after Twitter announced the global rollout of its mobile app promotion suite. It's a further move to strengthen the company's mobile advertising offerings, along the lines of purchases of mobile ad network MoPub last year and native ad provider Namo Media this month. TapCommerce, which has roots in the e-commerce industry, adds programmatic mobile ad buying to the mix, repo [...]


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