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Survey Says: Twitter Quitters Are Looking For More Sorting & Filtering Tools

Twitter-Large While Twitter has been lauded by brands for the ability to provide an unfiltered stream, some users just can't handle it. A recent study from Deutsche Bank suggested that users simply couldn't gather the data they were looking for on the social networking site.  Of the 270 person sample polled, 82% of those that quit Twitter were able to find information elsewhere while 76% thought that there were too many tweets and that "Twitter wasn't helping by sorting or filtering." Even further, the sorting issue was something that would in fact bring Twitter quitters back if fixed. 80% of those that [...]


Twitter Ups The Ante On Impression Metrics, Tests Showing “Views” In Tweets

twitter-app-600 Twitter is bringing more metrics to the people, experimenting with showing users how many times their tweets have been viewed. This test -- another potential tweak to provide positive feedback and encourage more use of Twitter --  was spotted on a users' iOS Twitter app and reported late today by Casey Newton in The Verge. Twitter has long provided analytics to advertisers and selected users about how well tweets performed  but those metrics focused heavily on retweets, favorites and replies. If rolled out to all users, this would move Twitter closer to Facebook Pages in the effort [...]


Twitter Makes Video Watching Easier With One-Click Inline Viewing

nbatwitter Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier. As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users' timelines. Instead of showing up as a link, that requires several clicks to view, video items will display with an inline thumbnail. It's how Twitter's six-second Vine video already show up and is obviously more clickable. This is a natural enhancement for Twitter as it pushes to move beyond its 140-character beginnings. Last Octobe [...]


Celebrate Twitter’s 8th Birthday By Traveling Back To See Your #FirstTweet

First-Tweet-SE-Land It's hard to believe that Twitter is turning 8 years old already. To celebrate their octennial existence Twitter has released a simple tool that allows users to head back in time to view their first Tweeting Experience.  The #FirstTweet tool allows users to look up any account's first Tweet. Users can then quickly share and interact with others using the #FirstTweet hastag. To view your #FirstTweet just head over to the tool or check the official Twitter blog post to view other notable First Tweets.  [...]


Lowe’s “Fix In Six” Vine Campaign Wins O’TooleBox Advertising Award

lowes-store-600 Last night, home improvement retailer Lowe's won an O'TooleBox Award for its "Fix in Six" Vine campaign. Created by BBDO New York, the Lowe's campaign answered the question "How can we help people improve their homes in just six seconds?" Lowe's explained the inspiration for the campaign on its Vine Fix in Six website: In the first campaign of its kind, we used Vine as a way to bring useful home improvement tips to life. Using stop-motion animation techniques, we created over 50 six-second films that were as entertaining as they were useful. We called it "Lowe’s Fix in Six". The seri [...]


Consume Tweets From Only Your Favorite Twitter Accounts With “Fave People” Test

Twitter-Large While Twitter has always stood behind an unfiltered Twitter stream, testers now have access to a new feature named "Fave People." This functionality allows users to keep closer tabs on those accounts that they value in a separate timeline. Much like a Twitter List, users can be added by tapping a star icon on their profile. According to TechCrunch, the app has a swipe-able navigation that places the "Fave People" tab between Home and Discover in the main nav. In order to pull users into this tab a click-able star logo will show up next to their profile. Once clicked, they are officially a f [...]


Twitter Study: Photos, Videos Lead To Most Retweets

retweet-600 Tweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter. That's the key takeaway from a Twitter study out this week that analyzed more than two million tweets sent in the span of one month from verified accounts related to TV, news, radio, government and sports. Twitter's data team looked at measurable tweet elements like photos, hashtags, videos, links and numbers (to measure tweets with sports stats and scores), and then compared its results to the baseline count of retweets that these accounts typically get. Overall, [...]


Twitter’s Promoted Accounts Moving Into Timelines On Desktop

twitterPromote Twitter's Promoted Account advertising is about to get a bit more prominent. As reported first in TechCrunch, Promoted Accounts recently started appearing in Timelines on the desktop version of Twitter. Twitter confirmed the change with us today, saying it's a natural enhancement to the product it launched in December. It will be rolled out soon to all advertisers. At first, though, accounts that opted for the boost -- which can be targeted by topic or geography -- had had only appeared in Timelines on mobile devices and in the who to follow area in the desktop sidebar. Then last mo [...]


How To Get Started Using Twitter For Business

Twitter For Business What's Twitter for business? No, it's not about buying Twitter ads for your business. Rather, it's about how a business can use Twitter as a means to create conversations about its company, brand and products. This topic -- "Twitter for Business" -- was the title of a great session I attended at Marketing Land's SMX West conference this week. It was geared toward the community manager at a company charged with making Twitter work for business reasons. The session was presented by Ric Dragon, CEO of Dragon Search and the author of Social Marketology, a hands-on guide that aims to [...]


And The $1.5 Million Winner Was … “What’s #EsuranceSave30?”

esurance-superbowl-ad-featured Now it can be told. The tweet that earned a Northern California man a $1.5 million pallet of cash from Esurance's post Super Bowl promotion was ... "What's #EsuranceSave30?" Perhaps not the most resonant marketing message, but Esurance is still very pleased with the results of the campaign that created the Super Bowl's most-tweeted hashtag. If you need reminding, here's the campaign's tale of the tape: The hashtag got 5.4 million Twitter mentions during the 36 hours after the Super Bowl It was responsible for 2.6 billion worldwide social impressions and 550 million impressions fro [...]


Twitter Suffers Outage, Returns After 47 Minutes Down

TwitterMaintenance Twitter is down at the moment. We started hearing reports about 15 minutes ago. We are watching the Twitter status page, which hasn't been updated since March 2. We have also reached out to Twitter for comment and will update here if we hear anything. Postscript (2:24 p.m. Eastern): Twitter updated its status page moments ago with this: "Most users are experiencing issues accessing Twitter on web and mobile apps. We’re looking into it." Postscript (2:49 p.m.): Looks like the outage is clearing up, if not entirely. I'm able to tweet via the website and the Mac app. This status page [...]


Experimental “Click-To-Call” Ads May Soon Boost Twitter’s Direct Response Offering

call-phone-600 Since the Twitter's IPO last fall there has been no shortage of innovation with ad offerings. From retargeting to tailored audiences to promoted accounts in search, Twitter has been busy. According to Digiday, a new test will focus on bolstering the Direct Response capabilities that the network can offer. The new ad type being tested is a "click-to-call" action that will allegedly display a large button alongside an ad. The user will then be able to quickly call the advertiser with one click. This would be an attractive option for a variety of advertisers including local (booking events, [...]


After The Newsjacking, Arby’s Pharrell Tweet Continues To Pay Dividends

arbys Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured released a case study this week showing how the Tweet significantly boosted engagement on the company’s Twitter account in the weeks following the Grammys. The tweet itself — Hey @Pharrell, can we have our hat back? #GRAMMYs — received more than 80,000 retweets and nearly 50,000 favorites.  The great majority of that activity happened in the first 24 hours after the tweet, but the benefits to @Arbys have continued to accrue. In the three w [...]


Is Twitter’s Flirtation With Agencies An Effort To Court “Normals”?

twitter-advertising-featured Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in Advertising Age today. In the last several weeks, the trade journal reported, Twitter has been inviting agencies to pitch creative concepts for marketing Twitter's service and building its brand. Twitter's media spend is expected to be low and it's looking for one-off projects rather than a long-term deal. This move can be seen as Twitter hedging its bets and making itself more accessible to regular (not especially techie) people. Its place as the socia [...]


Chirpify Says 300,000 Consumers Have Used #Actiontags For Social Transactions

Notre Dame Fighting Irish vs. Michigan Wolverines - September 10, 2011 Using social media currency to get stuff -- or discounts on stuff -- isn't a new idea. There was Pay With a Tweet in the summer of 2010. Facebook Like gates -- "like our page for an exclusive offer" -- were the hot ticket several years ago. And right now you can sync your American Express card with Twitter and get $5 off every $25 you spend during restaurant week in New York City. But Portland, Ore.-based Chirpify believes it has come up with a new wrinkle by leveraging hashtags on Twitter, Facebook and Instagram. Chirpify, launched two years ago as a tweet-to-buy platform, pivote [...]


Twitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For Oscars

ellenimpressions As the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post, Twitter says tweets about Sunday night's Oscar Awards had 3.3 billion impressions worldwide in the 12-hour period from 5:00 pm ET Sunday until 5:00 am ET Monday. That's "billion" with a B. This is the first time Twitter has revealed a total impressions figure, and it's a change from Twitter's typical reporting of tweet activity. In fact, just a few hours after the Oscars ended, Twitter posted that there were 14.7 million tweets about the awards telecast, [...]


Arby’s Buys Pharrell’s Grammys Hat, Rides #Oscars Buzz With Timely Tweet

Arby's Logo Arby's garnered lots of attention with a tweet to Pharrell on Grammy's night asking for its hat back. Turns out Pharrell put the now famous Vivienne Westwood creation on eBay for charity in February. In serendipitous -- though more likely brilliantly strategic -- fashion, the auction ended at 5 PM Pacific Time on the day of the Oscars. Pharrell sent out a thank you tweet to the auction winner. Arby's quickly tweeted back with proof it was the auction winner and wished Pharrell luck at the #Oscars in the contest for Original Song. .@Pharrell You're welcome. We're HAPPY to support a great ca [...]


Ellen Breaks Most-Retweeted Record With All-Star Selfie At Oscars

ellen-degeneres-oscars-600 Ellen wanted to have the most retweeted photo on Twitter, and she got her wish. Within an hour after taking a star-studded selfie live during the Academy Awards, she passed Barack Obama's record-setting tweet -- and broke Twitter, as well. Here's Ellen (well Bradley Cooper) taking the picture during the show, saying she wanted to hit a record: She got her wish. When we first posted this story, the tweet had over 100,000 tweets. Within an hour, it shot up past 900,000 retweets and has kept going: If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap [...]


ABC Joins Other U.S. TV Networks In Twitter Amplify Program, Just In Time For The Oscars

twitter-tv-200px Twitter has pulled the last holdout among the major U.S. television broadcasters into its Amplify program. ABC will commence its partnership with Twitter to coincide with the airing of the Academy Awards on Sunday, March 2. First reported by Variety, ten tweets first sent out from @TheAcademy Twitter account will be sponsored by Samsung Electronics when pushed out by ABC through Amplify. Whereas other Amplify campaigns have featured video clips, ABC's Oscar's campaign will feature Twitter Mirror selfies of stars taken in the green room backstage at the Oscars. “These things take off on [...]


Digital Ad Spend Quickly Shifting To Mobile: Are You Ready?

mobile-devices-featured Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion compared to desktop based advertising at $27B. The ultimate force behind the growth in ad spend is the massive increase in mobile web usage and smartphone activity by consumers. In order for the market to reach these lofty projections, it will be of paramount importance to work through key challenges such as fragmentation and cookie-based targeting. The Opportunity eMarketer reports that the global smartphone audience surpassed the 1 billion mark in 2012 [...]


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