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Apr 1, 2014 at 2:15am ET by Danny Sullivan
It was one of the strangest things I've seen related to Twitter on TV. The host of a popular comedy show killing his show's Twitter account with the help of a Twitter founder. But that's what Stephen Colbert did with Twitter founder Biz Stone on Monday's show, and the Colbert Report's account is now gone.
Perhaps it will turn out to be some strange April Fool's prank. But I don't think so. The segment happened after Colbert responded to concerns about the #CancelColbert campaign that started on Thursday, where a joke he made was tweeted out of context, offending some who felt it was offensi [...]
Related Topics: Channel: Social Media Marketing | Features & Analysis | Top News | Twitter
Mar 28, 2014 at 12:16pm ET by Amy Gesenhues
Taco Bell is taking a direct shot at McDonald's to launch its new breakfast menu, using the fast food giant's favorite namesake "Ronald McDonald" in a series of TV ads.
"It's not surprising these guys are loving Taco Bell's new Waffle Taco...what is surprising is who they are," says the voiceover in one of Taco Bell's latest commercials.
Who they are turns out to be a number of people named Ronald McDonald, all enjoying Taco Bell's new breakfast menu.
In response to Taco Bell's campaign, McDonald's set the record straight on Twitter yesterday, posting a picture of its "Mayor McCh [...]
Related Topics: Channel: Video | Social Media Marketing | Top News | Twitter: Marketing
Mar 27, 2014 at 9:06am ET by Greg Finn
The days of Retweeting may be numbered. Twitter has been testing more mainstream verbiage by replacing "Retweet" with "Share." Twitter has been quite active in tweaking the user interface as of late. Last week, "views" were spotted and yesterday, we saw the introduction of tagging without adding a Twitter handle in the Tweet.
Eli Langer of CNBC complied a custom timeline with examples of the share button in the wild (warning - some examples may contain NFSW language):
Studies have shown that many users find Twitter too difficult to understand. This test is g [...]
Related Topics: Channel: Social Media Marketing | Top News | Twitter | Twitter: Accounts & Profiles | Twitter: User Interface
Mar 26, 2014 at 5:51pm ET by Greg Finn
Imagine Ellen trying to tag everyone in her Oscar selfie and still having room enough to insert a joke about Bradley Cooper's arm length. It wouldn't happen. Until now, the only way to notify a user that they've been included in a photo is to make sure that their Twitter handle is included in the body of the Tweet. Until now. Twitter has announced that users will have the ability to tag up to 10 people in a photo without burning through any of the precious 140 characters.
A new feature will soon be rolling out in the updated versions of the app that will allow users to see a "Who's in t [...]
Related Topics: Channel: Social Media Marketing | Twitter | Twitter: Accounts & Profiles | Twitter: Marketing
Mar 25, 2014 at 9:00am ET by Greg Finn
While Twitter has been lauded by brands for the ability to provide an unfiltered stream, some users just can't handle it. A recent study from Deutsche Bank suggested that users simply couldn't gather the data they were looking for on the social networking site.
Of the 270 person sample polled, 82% of those that quit Twitter were able to find information elsewhere while 76% thought that there were too many tweets and that "Twitter wasn't helping by sorting or filtering." Even further, the sorting issue was something that would in fact bring Twitter quitters back if fixed. 80% of those that [...]
Related Topics: Channel: Social Media Marketing | Top News | Twitter | Twitter: Marketing | Twitter: Statistics
Mar 21, 2014 at 8:30pm ET by Martin Beck
Twitter is bringing more metrics to the people, experimenting with showing users how many times their tweets have been viewed.
This test -- another potential tweak to provide positive feedback and encourage more use of Twitter -- was spotted on a users' iOS Twitter app and reported late today by Casey Newton in The Verge.
Twitter has long provided analytics to advertisers and selected users about how well tweets performed but those metrics focused heavily on retweets, favorites and replies. If rolled out to all users, this would move Twitter closer to Facebook Pages in the effort [...]
Related Topics: Channel: Social Media Marketing | Top News | Twitter | Twitter: Analytics | Twitter: Marketing
Mar 20, 2014 at 6:44pm ET by Martin Beck
Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier.
As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users' timelines. Instead of showing up as a link, that requires several clicks to view, video items will display with an inline thumbnail. It's how Twitter's six-second Vine video already show up and is obviously more clickable.
This is a natural enhancement for Twitter as it pushes to move beyond its 140-character beginnings. Last Octobe [...]
Related Topics: Channel: Video | Twitter | Twitter: Cards | Twitter: Mobile | Video
Mar 20, 2014 at 10:21am ET by Greg Finn
It's hard to believe that Twitter is turning 8 years old already. To celebrate their octennial existence Twitter has released a simple tool that allows users to head back in time to view their first Tweeting Experience. The #FirstTweet tool allows users to look up any account's first Tweet.
Users can then quickly share and interact with others using the #FirstTweet hastag.
To view your #FirstTweet just head over to the tool or check the official Twitter blog post to view other notable First Tweets. [...]
Related Topics: Channel: Social Media Marketing | Twitter | Twitter: Marketing | Twitter: User Interface
Mar 18, 2014 at 1:58pm ET by Amy Gesenhues
Last night, home improvement retailer Lowe's won an O'TooleBox Award for its "Fix in Six" Vine campaign.
Created by BBDO New York, the Lowe's campaign answered the question "How can we help people improve their homes in just six seconds?"
Lowe's explained the inspiration for the campaign on its Vine Fix in Six website:
In the first campaign of its kind, we used Vine as a way to bring useful home improvement tips to life. Using stop-motion animation techniques, we created over 50 six-second films that were as entertaining as they were useful. We called it "Lowe’s Fix in Six".
The seri [...]
Related Topics: Channel: Video | Internet Marketing Industry | Twitter: Vine | Video
Mar 18, 2014 at 9:07am ET by Greg Finn
While Twitter has always stood behind an unfiltered Twitter stream, testers now have access to a new feature named "Fave People." This functionality allows users to keep closer tabs on those accounts that they value in a separate timeline. Much like a Twitter List, users can be added by tapping a star icon on their profile.
According to TechCrunch, the app has a swipe-able navigation that places the "Fave People" tab between Home and Discover in the main nav. In order to pull users into this tab a click-able star logo will show up next to their profile. Once clicked, they are officially a f [...]
Related Topics: Channel: Social Media Marketing | Top News | Twitter | Twitter: User Interface
Mar 14, 2014 at 2:03pm ET by Matt McGee
Tweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter.
That's the key takeaway from a Twitter study out this week that analyzed more than two million tweets sent in the span of one month from verified accounts related to TV, news, radio, government and sports. Twitter's data team looked at measurable tweet elements like photos, hashtags, videos, links and numbers (to measure tweets with sports stats and scores), and then compared its results to the baseline count of retweets that these accounts typically get.
Related Topics: Channel: Social Media Marketing | Social Media Marketing | Statistics: Social Media | Top News | Twitter | Twitter: Statistics
Mar 13, 2014 at 4:57pm ET by Martin Beck
Twitter's Promoted Account advertising is about to get a bit more prominent.
As reported first in TechCrunch, Promoted Accounts recently started appearing in Timelines on the desktop version of Twitter. Twitter confirmed the change with us today, saying it's a natural enhancement to the product it launched in December. It will be rolled out soon to all advertisers.
At first, though, accounts that opted for the boost -- which can be targeted by topic or geography -- had had only appeared in Timelines on mobile devices and in the who to follow area in the desktop sidebar. Then last mo [...]
Related Topics: Channel: Social Media Marketing | Twitter | Twitter: Accounts & Profiles | Twitter: Marketing
Mar 13, 2014 at 9:00am ET by David Roth
What's Twitter for business? No, it's not about buying Twitter ads for your business. Rather, it's about how a business can use Twitter as a means to create conversations about its company, brand and products.
This topic -- "Twitter for Business" -- was the title of a great session I attended at Marketing Land's SMX West conference this week. It was geared toward the community manager at a company charged with making Twitter work for business reasons.
The session was presented by Ric Dragon, CEO of Dragon Search and the author of Social Marketology, a hands-on guide that aims to [...]
Related Topics: Channel: Social Media Marketing | Features & Analysis | How To Guides: Social Media Marketing | Twitter
Mar 11, 2014 at 5:22pm ET by Martin Beck
Now it can be told. The tweet that earned a Northern California man a $1.5 million pallet of cash from Esurance's post Super Bowl promotion was ... "What's #EsuranceSave30?"
Perhaps not the most resonant marketing message, but Esurance is still very pleased with the results of the campaign that created the Super Bowl's most-tweeted hashtag. If you need reminding, here's the campaign's tale of the tape:
The hashtag got 5.4 million Twitter mentions during the 36 hours after the Super Bowl
It was responsible for 2.6 billion worldwide social impressions and 550 million impressions fro [...]
Related Topics: Channel: Social Media Marketing | Top News | Twitter
Mar 11, 2014 at 2:25pm ET by Martin Beck
Twitter is down at the moment. We started hearing reports about 15 minutes ago. We are watching the Twitter status page, which hasn't been updated since March 2. We have also reached out to Twitter for comment and will update here if we hear anything.
Postscript (2:24 p.m. Eastern): Twitter updated its status page moments ago with this: "Most users are experiencing issues accessing Twitter on web and mobile apps. We’re looking into it."
Postscript (2:49 p.m.): Looks like the outage is clearing up, if not entirely. I'm able to tweet via the website and the Mac app. This status page [...]
Related Topics: Channel: Social Media Marketing | Twitter
Mar 11, 2014 at 12:54pm ET by Greg Finn
Since the Twitter's IPO last fall there has been no shortage of innovation with ad offerings. From retargeting to tailored audiences to promoted accounts in search, Twitter has been busy. According to Digiday, a new test will focus on bolstering the Direct Response capabilities that the network can offer.
The new ad type being tested is a "click-to-call" action that will allegedly display a large button alongside an ad. The user will then be able to quickly call the advertiser with one click. This would be an attractive option for a variety of advertisers including local (booking events, [...]
Related Topics: Channel: Social Media Marketing | Top News | Twitter | Twitter: Advertising
Mar 7, 2014 at 8:46am ET by Martin Beck
Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder.
Social analytics firm Simply Measured released a case study this week showing how the Tweet significantly boosted engagement on the company’s Twitter account in the weeks following the Grammys.
The tweet itself — Hey @Pharrell, can we have our hat back? #GRAMMYs — received more than 80,000 retweets and nearly 50,000 favorites. The great majority of that activity happened in the first 24 hours after the tweet, but the benefits to @Arbys have continued to accrue.
In the three w [...]
Related Topics: Channel: Social Media Marketing | Features & Analysis | Grammys | Oscars | Twitter
Mar 5, 2014 at 2:48pm ET by Martin Beck
Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in Advertising Age today.
In the last several weeks, the trade journal reported, Twitter has been inviting agencies to pitch creative concepts for marketing Twitter's service and building its brand. Twitter's media spend is expected to be low and it's looking for one-off projects rather than a long-term deal.
This move can be seen as Twitter hedging its bets and making itself more accessible to regular (not especially techie) people. Its place as the socia [...]
Related Topics: Branding | Channel: Social Media Marketing | Social Media Marketing | Social Media Marketing: Advertising | Twitter | Twitter: Advertising | Twitter: Marketing
Mar 5, 2014 at 11:30am ET by Martin Beck
Using social media currency to get stuff -- or discounts on stuff -- isn't a new idea.
There was Pay With a Tweet in the summer of 2010. Facebook Like gates -- "like our page for an exclusive offer" -- were the hot ticket several years ago. And right now you can sync your American Express card with Twitter and get $5 off every $25 you spend during restaurant week in New York City.
But Portland, Ore.-based Chirpify believes it has come up with a new wrinkle by leveraging hashtags on Twitter, Facebook and Instagram.
Chirpify, launched two years ago as a tweet-to-buy platform, pivote [...]
Related Topics: Channel: Social Media Marketing | Social Media Marketing | Social Media Marketing: Advertising | Social Media Marketing: Hashtags | Top News | Twitter
Mar 4, 2014 at 8:22pm ET by Matt McGee
As the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach.
In a new blog post, Twitter says tweets about Sunday night's Oscar Awards had 3.3 billion impressions worldwide in the 12-hour period from 5:00 pm ET Sunday until 5:00 am ET Monday.
That's "billion" with a B.
This is the first time Twitter has revealed a total impressions figure, and it's a change from Twitter's typical reporting of tweet activity. In fact, just a few hours after the Oscars ended, Twitter posted that there were 14.7 million tweets about the awards telecast, [...]
Related Topics: Channel: Social Media Marketing | Features & Analysis | Oscars | Statistics | Statistics: Social Media | Top News | Twitter | Twitter: Statistics