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Ellen Breaks Most-Retweeted Record With All-Star Selfie At Oscars

ellen-degeneres-oscars-600 Ellen wanted to have the most retweeted photo on Twitter, and she got her wish. Within an hour after taking a star-studded selfie live during the Academy Awards, she passed Barack Obama's record-setting tweet -- and broke Twitter, as well. Here's Ellen (well Bradley Cooper) taking the picture during the show, saying she wanted to hit a record: She got her wish. When we first posted this story, the tweet had over 100,000 tweets. Within an hour, it shot up past 900,000 retweets and has kept going: If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap [...]


ABC Joins Other U.S. TV Networks In Twitter Amplify Program, Just In Time For The Oscars

twitter-tv-200px Twitter has pulled the last holdout among the major U.S. television broadcasters into its Amplify program. ABC will commence its partnership with Twitter to coincide with the airing of the Academy Awards on Sunday, March 2. First reported by Variety, ten tweets first sent out from @TheAcademy Twitter account will be sponsored by Samsung Electronics when pushed out by ABC through Amplify. Whereas other Amplify campaigns have featured video clips, ABC's Oscar's campaign will feature Twitter Mirror selfies of stars taken in the green room backstage at the Oscars. “These things take off on [...]


Digital Ad Spend Quickly Shifting To Mobile: Are You Ready?

mobile-devices-featured Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion compared to desktop based advertising at $27B. The ultimate force behind the growth in ad spend is the massive increase in mobile web usage and smartphone activity by consumers. In order for the market to reach these lofty projections, it will be of paramount importance to work through key challenges such as fragmentation and cookie-based targeting. The Opportunity eMarketer reports that the global smartphone audience surpassed the 1 billion mark in 2012 [...]


Facebook, Google Get American Idol Partnerships, Take Aim At Twitter’s Second Screen Dominance

american-idol-600 Aiming to cover all its bases, and upend the current "second screen" hierarchy, FOX's American Idol announced partnerships with Facebook and Google today to give AI fans new ways to interact with the show during the live finalist performances. Facebook will power real-time voting progress updates on-air during select live shows. Facebook's on-air visuals will let viewers see how finalists are faring in the voting for the first time. Facebook has been making a play for second screen viewers for some time now, but the real-time data angle is a newer tactic for the company. You can tell fro [...]


Twitter & Vine To Hit The Big Screen This Summer

twitter-tv-video-featured Earlier this week, National CineMedia (NCM) announced a deal with Twitter to produce one-minute weekly shows highlighting trending movie and entertainment Tweets and Vine videos. Scheduled to start the middle of this year, the shows will be screened in NCM theaters across the county. NCM says moviegoers will be encouraged to take part in the social media conversations happening on its theater screens: Through hashtags, fans will be able to share their thoughts on movies and may even see their own Tweets and Vines up on the silver screen alongside some of the biggest names in Hollywood. [...]


How Adobe Used Twitter Lead Gen Cards To Drive Enrollments For A Brand New Online College [Case Study]

Twitter logo Anyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name recognition supposed to compete with the plethora of institutions vying for attention at a reasonable cost-per-lead? This was the challenge Adobe faced in marketing their client Mount Washington College. Though it's owned by online education behemoth Kaplan, Inc., Mount Washington College (MWC) had changed its name and begun offering online degree programs in mid-2013. Adobe was tasked with increasing brand awareness and online engagement for the school while dr [...]


Twitter Launches Promoted Accounts In Search Results

twitter-follow-us-600 Today, Twitter announced it is expanding ad inventory for Promoted Accounts to search results. Twitter will automatically serve Promoted Accounts ads in relevant search results based on an advertiser's existing targeting criteria. Advertisers already running Promoted Account campaigns don't have to take any action to be included in the search results listings. Currently, Promoted Tweets are sometimes served in search results and the recommendations for accounts to follow are organic, as shown in the example below. Promoted Accounts can now show along with the organic recommendations [...]


“RIP McDonalds” – Burger King Tweets Its Offline Prank

bk-rip-mcdonalds-600 Burger King was quick on its feed today, tweeting a picture from one of its restaurants that had crafted a well-timed sympathy to the fast food chain's biggest competitor. Originally tweeted by @played_well, the Burger King photo shows a torn down McDonald's restaurant, with only the golden arches standing, across the street from a Burger King location with the condolence message "RIP McDonalds" on its outdoor sign. So far, the tweet has garnered over 200 retweets and 170 favorites. Definitely not a viral tweet by Oreo or Arby's standards, but for sure worth the #Checkmate hashtag Burger [...]


New Name, Familiar Partners: Twitter Introduces The “Marketing Platform Program”

Twitter-Large How time flies. It's been a year now since Twitter released their Ads API to help advertisers harness the full power of Twitter Ads. Throughout 2013 Twitter began adding API partners that excelled in targeting, tracking and measurement. Yesterday Twitter officially announced a new name for their suite of ads partnered dubbed "Marketing Platform Program." Those companies that have officially teamed up with Twitter can be found in the new Marketing Platform Partners section. Each partner can be broken down by both location and also by partner type: Ads API or Targeted. A badge is also associa [...]


Twitter Trends Now Showing In 50 Additional International Locations

Twitter-Large The most popular news, articles and entertainment have now arrived in 50 new locations. Twitter Trends help bring interesting, hot topics to users and effectively capture "the pulse of the planet." Twitter has been rolling out trends to new locations on a regular basis. Here are the new locations that now have trends enabled: For more information see the official Twitter announcement.   [...]


KLM Becomes First Airline To Take Payments Via Twitter

Twitter-Large Today, KLM Royal Dutch Airlines announced that its social media followers could pay for tickets and other services via Twitter. It's not quite the same as using Twitter to accept payments or using a stored credit card on Twitter (like iTunes). However, it points toward much more commerce happening on the social site. The airline said that it was responding to user requests in developing the system. The way that it works is that "KLM sends a link to the customer in a private message on Facebook or Twitter." The customer then selects a payment method from a list and completes the transaction [...]


Rebel With A Twitter Cause: CMG Sues Twitter For Ownership Of @JamesDean Account

James Dean Last Friday, The Hollywood Reporter disclosed a lawsuit filed by CMG Worldwide against Twitter. CMG, a firm that manages the commercial real estate of deceased celebrities, is suing the social media site along with five John Does, whose identifications are protected by Twitter, for unauthorized use of James Dean's name and image. Representing the James Dean estate, CMG's lawsuit is an an attempt to close the @JamesDean Twitter account which is managed by one of the John Does listed in the case. When asked about the lawsuit, CMG's CEO Mark Roesler claimed it is about ownership, and the [...]


Twitter Extends Offline Sales Impact Reporting To U.S. Automotive Advertisers

Twitter-Large In conjunction with its data partner Datalogix and automotive insights firm Polk, Twitter announced today that automotive advertisers in the U.S. will be able to measure the offline sales impact of their Promoted and organic tweets. The company first introduced offline sales impact reporting for the consumer packaged goods (CPG) sector last August. For the automotive reporting, Twitter matches up unreadable, scrambled (hashed) email addresses from Datalogix, to provide information about Twitter activity in aggregate. Datalogix can then pair that Twitter activity to vehicle purchases capture [...]


Facebook & Twitter Data Partner Datalogix Acquires Shopper Analytics Firm Spire Marketing

Datalogix Datalogix, a third-party data partner of both Facebook and Twitter, is acquiring shopper intelligence firm Spire Marketing, according to an Ad Age report. Datalogix helps marketers marry offline purchasing data to digital ad performance. It is one of the data providers that powers Facebook's partner categories, which allow advertisers to target audiences based on Datalogix consumer data as well as Facebook's own targeting categories. Twitter has also partnered with Datalogix, initially to help CPG brands advertising on the platform to measure the offline sales impact of their digital campai [...]


Esurance Awarded Its $1.5 Million Prize: What’s Next & Will The 200,000 New Twitter Followers Stay

Esurance Twitter Sweepstakes Winner It was a risky move waiting until the Super Bowl had ended to advertise the start of a giant $1.5 million Twitter sweepstakes, a risk exacerbated by the fact that the game was a rout. Fortunately for Esurance, it was immediately clear that its late play broke through the noise of the actual game-time advertisers. According to new stats from Leo Burnett, Esurance's agency, there were more than 200,000 entries using the hashtag #Esurance30 within the first minute of the ad airing. Since awarding the palette of cash to the lucky winner on Wednesday night's The Jimmy Kimmel Show, the brand is now [...]


Twitter Makes Tracking Winter Olympics Easy With Long List Of #Sochi2014 Accounts

Twitter logo In time for tonight's Sochi Winter Olympics opening ceremonies, Twitter is offering users a number of ways to follow their favorite Olympic events and athletes. Along with the #Sochi2014 hashtag, the site listed the following accounts on its Twitter blog yesterday to track the winter games: @Olympics @Sochi2014 @USOlympic @NBCOlympics List of U.S. athletes List of participating countries, teams and broadcast partners Twitter also created two pages of Olympic-related resources, one for Team US Olympic accounts and the other for global Olympic accounts. According to Twitt [...]


Twitter Threatens Legal Action For More Transparency Around National Security Requests

Twitter logo In conjunction with the release of its latest transparency reports, Twitter announced today it was pressing the US Department of Justice for more transparency around national security requests, and is considering legal options to defend its First Amendment rights. Twitter applauded the agreement made last week between the Department of Justice and various communication providers allowing greater disclosure around national security requests in "very large" ranges, but said it wasn't enough: While this agreement is a step in the right direction, these ranges do not provide meaningful or suff [...]


How Twitter Plans To Fix Its User Growth Problem

twitter-tools-fix-repair-featured Twitter's first earnings report was a mixed bag today: strong on revenue, but weak on user numbers. Twitter's monthly active userbase (MAU) reached 241 million at the end of Q4, but that's only an increase of nine million users during the quarter. It's the smallest quarterly increase in MAUs over the past two calendar years. In the US, Twitter added only a million new users during Q4. And the market is punishing the company over the slow user growth, with the stock down about 18 percent in after-hours trading as I type. CEO Dick Costolo knows the company has a user growth problem, an [...]


Twitter Beats With $243 Million Revs, Mobile 75 Percent Of Ads

Twitter-Large Twitter reported quarterly and 2013 full year earnings this afternoon. The company easily beat financial analysts' top-line expectations with $243 million in revenue. That represented growth of 116 percent year over year (YoY). For the full year Twitter said that it had just under $665 million in revenue. The company sustained a loss of $511 million for Q4 and a full year loss of $645 million. Twitter said it had 241 million Monthly Active Users (MAUs) in Q4, which was up 30 percent YoY. It also reported 184 million mobile MAUs. Timeline views were apparently down quarter over quarter, tho [...]


TV Ads Go Better With Hashtags? Twitter Says So

twitter-tv-video-featured As Twitter gets set for its first earnings announcement later today, the company continues its full court press for ad dollars with claims today that television ads go better with Twitter. The company shared details from three separate studies -- all commissioned by Twitter -- that look at the relationship between TV ads and Twitter users/activity. The primary findings from each study: Using hashtags in TV commercials drives positive brand conversation. One study found that TV ads with hashtags had 42% more Tweets about the ads than those without hashtags. Twitter users are les [...]


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