- Launched: March 2006
- Privately held
More company news: Acquisitions & Business Issues, Legal Issues, Statistics
Twitter How To Guides
Related: strategic Twitter Marketing advice, tips and Twitter marketing tactics from our social media marketing columnists.
Related stories about Twitter on Marketing Land:
Feb 27, 2014 at 9:00am ET by Lionel White
Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion compared to desktop based advertising at $27B.
The ultimate force behind the growth in ad spend is the massive increase in mobile web usage and smartphone activity by consumers. In order for the market to reach these lofty projections, it will be of paramount importance to work through key challenges such as fragmentation and cookie-based targeting.
eMarketer reports that the global smartphone audience surpassed the 1 billion mark in 2012 [...]
Related Topics: Channel: Mobile Marketing | Facebook | Facebook: Mobile | Mobile Marketing | Mobile Marketing Column | Twitter | Twitter: Mobile
Feb 26, 2014 at 6:44pm ET by Ginny Marvin
Aiming to cover all its bases, and upend the current "second screen" hierarchy, FOX's American Idol announced partnerships with Facebook and Google today to give AI fans new ways to interact with the show during the live finalist performances.
Facebook will power real-time voting progress updates on-air during select live shows. Facebook's on-air visuals will let viewers see how finalists are faring in the voting for the first time.
Facebook has been making a play for second screen viewers for some time now, but the real-time data angle is a newer tactic for the company. You can tell fro [...]
Related Topics: Channel: Social Media Marketing | Facebook | Google | Top News | Twitter
Feb 26, 2014 at 10:30am ET by Amy Gesenhues
Earlier this week, National CineMedia (NCM) announced a deal with Twitter to produce one-minute weekly shows highlighting trending movie and entertainment Tweets and Vine videos.
Scheduled to start the middle of this year, the shows will be screened in NCM theaters across the county.
NCM says moviegoers will be encouraged to take part in the social media conversations happening on its theater screens:
Through hashtags, fans will be able to share their thoughts on movies and may even see their own Tweets and Vines up on the silver screen alongside some of the biggest names in Hollywood.
Related Topics: Channel: Consumer | Social Media Marketing | Twitter | Twitter: Vine
Feb 26, 2014 at 8:00am ET by Ginny Marvin
Anyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name recognition supposed to compete with the plethora of institutions vying for attention at a reasonable cost-per-lead?
This was the challenge Adobe faced in marketing their client Mount Washington College. Though it's owned by online education behemoth Kaplan, Inc., Mount Washington College (MWC) had changed its name and begun offering online degree programs in mid-2013. Adobe was tasked with increasing brand awareness and online engagement for the school while dr [...]
Related Topics: Channel: Social Media Marketing | Features & Analysis | Social Media Marketing | Social Media Marketing: Advertising | Twitter | Twitter: Advertising | Twitter: Cards
Feb 25, 2014 at 12:47pm ET by Ginny Marvin
Today, Twitter announced it is expanding ad inventory for Promoted Accounts to search results. Twitter will automatically serve Promoted Accounts ads in relevant search results based on an advertiser's existing targeting criteria.
Advertisers already running Promoted Account campaigns don't have to take any action to be included in the search results listings.
Currently, Promoted Tweets are sometimes served in search results and the recommendations for accounts to follow are organic, as shown in the example below. Promoted Accounts can now show along with the organic recommendations [...]
Related Topics: Channel: Social Media Marketing | Social Media Marketing | Social Media Marketing: Advertising | Top News | Twitter | Twitter: Advertising
Feb 24, 2014 at 4:35pm ET by Amy Gesenhues
Burger King was quick on its feed today, tweeting a picture from one of its restaurants that had crafted a well-timed sympathy to the fast food chain's biggest competitor.
Originally tweeted by @played_well, the Burger King photo shows a torn down McDonald's restaurant, with only the golden arches standing, across the street from a Burger King location with the condolence message "RIP McDonalds" on its outdoor sign.
So far, the tweet has garnered over 200 retweets and 170 favorites. Definitely not a viral tweet by Oreo or Arby's standards, but for sure worth the #Checkmate hashtag Burger [...]
Related Topics: Channel: Social Media Marketing | Creative Of The Day | Social Media Marketing | Twitter
Feb 21, 2014 at 8:07am ET by Greg Finn
How time flies. It's been a year now since Twitter released their Ads API to help advertisers harness the full power of Twitter Ads. Throughout 2013 Twitter began adding API partners that excelled in targeting, tracking and measurement. Yesterday Twitter officially announced a new name for their suite of ads partnered dubbed "Marketing Platform Program."
Those companies that have officially teamed up with Twitter can be found in the new Marketing Platform Partners section. Each partner can be broken down by both location and also by partner type: Ads API or Targeted. A badge is also associa [...]
Related Topics: Channel: Social Media Marketing | Twitter | Twitter: Advertising
Feb 17, 2014 at 8:22am ET by Greg Finn
The most popular news, articles and entertainment have now arrived in 50 new locations. Twitter Trends help bring interesting, hot topics to users and effectively capture "the pulse of the planet." Twitter has been rolling out trends to new locations on a regular basis. Here are the new locations that now have trends enabled:
For more information see the official Twitter announcement.
Related Topics: Channel: Social Media Marketing | Twitter | Twitter: User Interface
Feb 14, 2014 at 5:24pm ET by Greg Sterling
Today, KLM Royal Dutch Airlines announced that its social media followers could pay for tickets and other services via Twitter. It's not quite the same as using Twitter to accept payments or using a stored credit card on Twitter (like iTunes). However, it points toward much more commerce happening on the social site.
The airline said that it was responding to user requests in developing the system. The way that it works is that "KLM sends a link to the customer in a private message on Facebook or Twitter." The customer then selects a payment method from a list and completes the transaction [...]
Related Topics: Channel: Social Media Marketing | Top News | Twitter | Twitter: Business Issues | Twitter: Mobile | Twitter: User Interface
Feb 14, 2014 at 11:47am ET by Amy Gesenhues
Last Friday, The Hollywood Reporter disclosed a lawsuit filed by CMG Worldwide against Twitter.
CMG, a firm that manages the commercial real estate of deceased celebrities, is suing the social media site along with five John Does, whose identifications are protected by Twitter, for unauthorized use of James Dean's name and image.
Representing the James Dean estate, CMG's lawsuit is an an attempt to close the @JamesDean Twitter account which is managed by one of the John Does listed in the case.
When asked about the lawsuit, CMG's CEO Mark Roesler claimed it is about ownership, and the [...]
Related Topics: Channel: Industry | Legal: Copyright & Trademark | Top News | Twitter: Accounts & Profiles | Twitter: Business Issues | Twitter: Legal
Feb 13, 2014 at 3:37pm ET by Ginny Marvin
In conjunction with its data partner Datalogix and automotive insights firm Polk, Twitter announced today that automotive advertisers in the U.S. will be able to measure the offline sales impact of their Promoted and organic tweets.
The company first introduced offline sales impact reporting for the consumer packaged goods (CPG) sector last August. For the automotive reporting, Twitter matches up unreadable, scrambled (hashed) email addresses from Datalogix, to provide information about Twitter activity in aggregate. Datalogix can then pair that Twitter activity to vehicle purchases capture [...]
Related Topics: Channel: Social Media Marketing | Social Media Marketing | Social Media Marketing: Advertising | Twitter | Twitter: Advertising
Feb 11, 2014 at 11:48am ET by Ginny Marvin
Datalogix, a third-party data partner of both Facebook and Twitter, is acquiring shopper intelligence firm Spire Marketing, according to an Ad Age report.
Datalogix helps marketers marry offline purchasing data to digital ad performance. It is one of the data providers that powers Facebook's partner categories, which allow advertisers to target audiences based on Datalogix consumer data as well as Facebook's own targeting categories. Twitter has also partnered with Datalogix, initially to help CPG brands advertising on the platform to measure the offline sales impact of their digital campai [...]
Related Topics: Analytics | Channel: Analytics | Facebook: Advertising | Twitter: Advertising
Feb 7, 2014 at 7:19pm ET by Ginny Marvin
It was a risky move waiting until the Super Bowl had ended to advertise the start of a giant $1.5 million Twitter sweepstakes, a risk exacerbated by the fact that the game was a rout. Fortunately for Esurance, it was immediately clear that its late play broke through the noise of the actual game-time advertisers. According to new stats from Leo Burnett, Esurance's agency, there were more than 200,000 entries using the hashtag #Esurance30 within the first minute of the ad airing.
Since awarding the palette of cash to the lucky winner on Wednesday night's The Jimmy Kimmel Show, the brand is now [...]
Related Topics: Channel: Social Media Marketing | Social Media Marketing | Social Media Marketing: Advertising | Super Bowl | Twitter | Twitter: Advertising | Twitter: Marketing
Feb 7, 2014 at 10:00am ET by Amy Gesenhues
In time for tonight's Sochi Winter Olympics opening ceremonies, Twitter is offering users a number of ways to follow their favorite Olympic events and athletes.
Along with the #Sochi2014 hashtag, the site listed the following accounts on its Twitter blog yesterday to track the winter games:
List of U.S. athletes
List of participating countries, teams and broadcast partners
Twitter also created two pages of Olympic-related resources, one for Team US Olympic accounts and the other for global Olympic accounts.
According to Twitt [...]
Related Topics: Channel: Consumer | Twitter
Feb 6, 2014 at 4:47pm ET by Amy Gesenhues
In conjunction with the release of its latest transparency reports, Twitter announced today it was pressing the US Department of Justice for more transparency around national security requests, and is considering legal options to defend its First Amendment rights.
Twitter applauded the agreement made last week between the Department of Justice and various communication providers allowing greater disclosure around national security requests in "very large" ranges, but said it wasn't enough:
While this agreement is a step in the right direction, these ranges do not provide meaningful or suff [...]
Related Topics: Channel: Consumer | Legal: Privacy | Top News | Twitter
Feb 5, 2014 at 7:37pm ET by Matt McGee
Twitter's first earnings report was a mixed bag today: strong on revenue, but weak on user numbers.
Twitter's monthly active userbase (MAU) reached 241 million at the end of Q4, but that's only an increase of nine million users during the quarter. It's the smallest quarterly increase in MAUs over the past two calendar years. In the US, Twitter added only a million new users during Q4. And the market is punishing the company over the slow user growth, with the stock down about 18 percent in after-hours trading as I type.
CEO Dick Costolo knows the company has a user growth problem, an [...]
Related Topics: Channel: Industry | Top News | Twitter | Twitter: Business Issues | Twitter: Statistics
Feb 5, 2014 at 4:26pm ET by Greg Sterling
Twitter reported quarterly and 2013 full year earnings this afternoon. The company easily beat financial analysts' top-line expectations with $243 million in revenue. That represented growth of 116 percent year over year (YoY). For the full year Twitter said that it had just under $665 million in revenue.
The company sustained a loss of $511 million for Q4 and a full year loss of $645 million. Twitter said it had 241 million Monthly Active Users (MAUs) in Q4, which was up 30 percent YoY. It also reported 184 million mobile MAUs. Timeline views were apparently down quarter over quarter, tho [...]
Related Topics: Channel: Industry | Twitter | Twitter: Business Issues
Feb 5, 2014 at 2:41pm ET by Matt McGee
As Twitter gets set for its first earnings announcement later today, the company continues its full court press for ad dollars with claims today that television ads go better with Twitter.
The company shared details from three separate studies -- all commissioned by Twitter -- that look at the relationship between TV ads and Twitter users/activity.
The primary findings from each study:
Using hashtags in TV commercials drives positive brand conversation. One study found that TV ads with hashtags had 42% more Tweets about the ads than those without hashtags.
Twitter users are les [...]
Related Topics: Channel: Social Media Marketing | Social Media Marketing: Advertising | Twitter | Twitter: Advertising | Twitter: Statistics
Feb 4, 2014 at 1:27pm ET by Matt McGee
A really smart guy (cough-ME-cough) recently predicted that Twitter would be a "carnival of brands" trying to newsjack the Super Bowl, hoping to score points with consumers during real-time marketing's biggest stage of the year.
While I'm patting myself on the back for what was an obvious prediction to make -- seriously, did anyone expect it not to be?? -- new data from social media agency Mass Relevance shows that it turned out exactly as expected.
Mass Relevance kept an eye on Interbrand's Top 100 brands list and compared their Twitter activity this past Sunday with the 2013 Super Bowl [...]
Related Topics: Channel: Social Media Marketing | Features & Analysis | Social Media Marketing | Statistics: Social Media | Super Bowl | Top News | Twitter
Feb 3, 2014 at 10:59am ET by Ginny Marvin
According to the latest data from Networked Insights, Esurance has won what might be dubbed the "Conversation Bowl" with 539,610 (and climbing) conversations on Twitter -- far higher than number two T-Mobile's 309,780 conversations -- with an ad that ran after the Super Bowl ended. Esurance itself now says its campaign has earned more than one billion impressions and two million tweets (see the latest stats at the end).
The company executed a timed-to-a-tee teaser campaign to drum up awareness that it would be announcing something big in an ad right after the Super Bowl. And, yes, it then d [...]
Related Topics: Channel: Social Media Marketing | Social Media Marketing | Social Media Marketing: Advertising | Social Media Marketing: Hashtags | Super Bowl | Top News | Twitter | Twitter: Advertising