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Cut Out The 3rd Party Software Thanks To New Remarketing Options Within The Twitter Ads Interface

Twitter-Remarketing-Tag If you are sick of using 3rd-party services for Twitter retargeting -- you're in luck! Today, Twitter as announced the support of the website tag for remarketing that will allow advertisers to bypass the 3rd party if they choose and go straight to the source for their retargeting campaigns -- their Twitter Ads account. It should be noted that Twitter is still supporting all 3rd-party providers, just additionally offering the service on their own. To implement Twitter retargeting, you'll need to head to your Twitter Ads account, grab a conversion tracking pixel, and implement on th [...]

TweetDeck Taken Offline Temporarily After Hacker Havoc

tweetdeck-hacked wtf?! — Kevin Smith (@OfficialKLS) June 11, 2014   TweetDeck was taken offline today after hackers exploited a vulnerability to remotely execute JavaScript code and push pop-up messages to users of its Chrome version. Some examples of the pop-ups -- "Yo!" and "Please close now TweetDeck, it is not safe." Several major publishers' accounts also retweeted the invasive script, including @Salon, @NYTimesbusiness and @ScienceNews. Initially TweetDeck announced that the issue could be fixed by signing off and back onto TweetDeck, but less than 30 minutes l [...]

Facebook And Twitter Want You To Talk About The #WorldCup On Their Field

twitter-worldcup-hub Facebook and Twitter, locked in a battle to be the world's leading source of what used to be called water-cooler conversation, are both targeting the World Cup, the month-long quadrennial soccer event that starts Thursday in Brazil. It's a huge and passionate target audience. FIFA, soccer's international governing body, said that 3.2 million people watched at least one game of the 2010 event. And Twitter and Facebook, hoping for a piece of that action, each rolled out campaigns today aimed at encouraging soccer fans to use their respective platforms to talk about the games. Facebook's [...]

Cute Alert: @MLB Channels Taylor Swift With A Twitter “Love Story”

mlb-glove-story The Twitter accounts of Major League Baseball and many of its teams serenaded fans with a Taylor Swift-inspired tweet campaign this afternoon, tweeting lyrics to Swift's hit song "Love Story." It really must be seen to be appreciated. Or as Matthew T. Hall of the San Diego UT, put it: "You have to see this to truly believe/appreciate/complain about/commend it." Click ... ... Then Scroll It's a glove story ...— MLB (@MLB) June 9, 2014@MLB we were both young when I first saw you:— Los Angeles Dodgers (@Dodgers [...]

Airline Takes Inflight Experience To The Streets And To Social Media

air_nz_cal_london With a bit of guerrilla/ambient marketing, Air New Zealand has launched the #AirNZLondonReady Truck Tour which will make stops throughout the Southern California area to tout daily flights from LAX to London as well as showcase the airline's inflight products to travelers and the travel trade. The roving truck will feature Air New Zealand’s Economy Skycouch, a row of three Economy seats that together create a couch-like space upon which to relax. It will also feature the airline’s Premium Economy Spaceseat, which is designed to give passengers an increased sense of space and privacy. [...]

Gatorade Takes The Heat For Tweeting That LeBron James Can’t Take The Heat

gatorade-lebron Gatorade's social media newsjacking attempt backfired last night when it taunted -- and later apologized to -- an ailing LeBron James during the first game of the NBA Finals. James, the Miami Heat star, had left the game in the second half suffering from severe leg cramps. The air conditioning had failed in the San Antonio arena and the temperature hit nearly 90. James was given intravenous fluids after the game, which was won by the Spurs, 110-95. Soon after LeBron starting cramping up, the person running Gatorade's Twitter account sent out a series of replies to tweets intimating that [...]

The CIA Joins Twitter, Jokingly Refuses To Confirm First Tweet

cia-tweet-600 America's spy agency, the Central Intelligence Agency, has joined Twitter -- and proven it has a sense of humor right from the start. For its first tweet, the CIA joked it could neither confirm or deny that it was making its first tweet: We can neither confirm nor deny that this is our first tweet. — CIA (@CIA) June 6, 2014 According to Google, "Molly Hale" had the account as of June 1, and it was protected: "Molly Hale" is the CIA's official public voice, so it seems likely the CIA has had the Twitter account for some time but not used it. Now that the account has been opened t [...]

Study Shows How Socialbots Can Infiltrate Twitter, Gain Followers & Influence

robot More and more, we are counting on social media to be a reflection of reality. In many ways it has become the world's focus group, a massive crowd-sourced data mine. News organizations use it to take the pulse of public opinion; Nielsen sells a social TV ratings report; Major League Baseball has used Twitter to help pick its all-star teams. And reality television shows vote people off proverbial islands based on votes from Facebook and Twitter, for Simon Cowell's sake. But what if we can't trust the results? What if someone systematically tries to game the system? That was the m [...]

Twitter Acquires Namo Media To Boost Its Mobile Native Ads

twitter-mobile-phones-featured In a move to further bolster its mobile advertising efforts, Twitter announced today that it is acquiring mobile native ad specialist Namo Media. Since it bought the mobile ad network MoPub last year, Twitter has been placing bets on native advertising. Of course, most of Twitter's ads have always been "native." That is promoted tweets appear in users' streams like any other tweet, except they are tagged promoted. But Twitter also sells advertising that appears on other platforms and apps and the MoPub product, which will now incorporate features from Namo Media's platform, is a key to that [...]

Google’s Public Alerts Now Include Tweets To Help You During A Crisis

google-alert-large Recognizing that social media is often the best early warning system in a natural disaster or potential crisis, Google's Public Alerts has added Twitter to its data mix. The alerts -- for tornado warnings, flood advisories, wild fires, etc. -- are pushed out on Google Now, Search and Google Maps giving users information to help cope with emergencies. From the Google Crisis Response Google+ page: Many people on the front lines of a disaster are sharing relevant information through social media. We want to help make this content easier to find, and available alongside information from offici [...]

Will Facebook And Twitter Have To Implement The EU’s “Right To Be Forgotten”?

fb-twitter Could Facebook and Twitter be forced to "forget" things said about others? Perhaps so under the European Union's new "Right To Be Forgotten" ruling. Until now, the focus has mainly been on Google, but a Wall Street Journal article suggests regulators are starting to consider how to apply the ruling to other digital companies. The Journal reports that today in Brussels, privacy officials from the EU's 28 member states are gathering to plan how to coordinate implementation so that there aren't 28 different processes to deal with. Google is still priority one. “We want come up with some g [...]

Report: 60% Of Social Media Users Vary Their Actions & Connections Vastly Across Social Sites

Unlike-stats Looking for proof that you shouldn't just spray a message out across all social networks verbatim? Well, 140 Proof partnered with IPG Media Lab to find an answer by studying the cross network usage of 500 social media participants. It turns out that users have a strong delimitation between each, something that the study calls "Social Hygiene." A whopping 60% of users agreed that they connect with different types of people, brands and media based on the platform. This social hygiene shows that not only are goals different across networks, but that users actually connect differently. F [...]

Yosemite’s Popular Tweet & Facebook Post Invite Mac Users To Try Its “Natural Operating System”

yosemite Yosemite National Park, unmatched in natural beauty, can now claim a social media victory. Midway through today's Apple WWDC keynote, which produced news that the company had settled on "Yosemite" as the name for the company's updated operating system, the folks who know Yosemite best sent out this tweet: We invite you to check out Yosemite's natural operating system. We're good on a computer, but unmatched in person! — Yosemite National Pk (@YosemiteNPS) June 2, 2014 It was in the moment, clever and funny, a textbook example of how to execute a newsjacking. T [...]

Infographic: TV’s Top Twitter Moments This Season, From Breaking Bad To The Oscars

What were the moments on TV that most resonated with people on Twitter this year? According to new statistics from Nielsen, the Super Bowl, that Oscars selfie and the "Breaking Bad" finale produced the most memorable results. The stats, pulled from the social TV ratings platform that Nielsen launched in partnership with Twitter in September, will be familiar to close readers of Marketing Land. The Super Bowl dominated in tweets (25.3 million) and audience (15.3). The Oscars, fueled by Ellen's world record selfie (now with more than 3 million retweets), led in special events, with the Gra [...]

Slick Cross-Platform App Distribution Tool ‘Beta’ Is Released By Twitter’s Crashlytics

crash Earlier this year, Apple bought the popular iOS app distribution tool TestFlight along with the parent company Burstly to bolster its suite of tools for developers. To nobody's surprise, TestFlight quickly terminated Android support in March. So what's a multi-platform app creator to do? Enter Crashlytics's new tool 'Beta.' Last year, Twitter acquired Crashlytics, a mobile crash reporting solution, and folded the features into the main Twitter product. Well this year, the Crashlytics team has continued its innovation by creating a "fun" tester experience that is fully integrated with C [...]

#RedskinsPride Campaign Looks Like A Failure On Twitter, But Draws Facebook Support

fb-skins-3 The NFL's Washington Redskins, battling increased pressure to change a team name that many consider a racial slur, launched a social media campaign; and depending where you checked, it either looked like a disaster or a good way to rally support. Last week, 50 U.S. senators, most notably majority leader Harry Reid (D-Nevada), signed a letter to the NFL urging that the team be forced to change its name. Yesterday, the Redskins responded on Twitter and Facebook, asking fans to tell Reid and Congress to back off. The Redskins' tweet has received the most attention and coverage. Tweet @Sena [...]

Denny’s Scores With Perfect Twitter Reaction To Apple’s Beats Buy

dennys-restaurant-600 If newsjacking can be considered an art form, then Denny's created a minor masterpiece today: BREAKING: Denny's Buys Beets for $3 Billion, Makes Huge Salad — Denny's (@DennysDiner) May 29, 2014   It was a perfect reaction to yesterday's news that Apple is buying Beats Electronics for $3 billion, topical, funny and punctuated by just the right dose of absurdity. The tweet has performed well, with 756 retweets and 673 favorites and a long thread of positive replies. We've come to expect such hijinks from Denny's Twitter account, which sometimes reads like a string of standup co [...]

Toyota Puts Children’s Art In Motion With Dream Car Of The Day Campaign On Vine

A Brand new world of TOYOTA-small Toyota prides itself for next-generation thinking. So it's no surprise that the car company that brought the hybrid automobile to the masses has turned to children for a creative marketing campaign. Kids draw the darndest things? They do, indeed. And since 2004 when Toyota started its annual Dream Car Art Contest, youngsters from around the world have responded resoundingly, drawing and entering more than 660,000 pictures of their dream car of the future. This year, Toyota is putting the car art into motion. It has partnered with creative agency Saatchi & Saatchi Fallon Tokyo [...]

#AskChevron Is Trending On Twitter, But Chevron Isn’t Answering

#AskChevron #AskChevron is trending on Twitter, but if you think it was part of a Chevron promotional campaign related to the company's annual shareholders meeting today in Midland, Texas -- think again. The hashtag, promoted and parked atop Twitter's worldwide trend widget for most of the day, wasn't a Chevron creation. It was created by an environmental group Toxic Effect, protesting Chevron's oil production in Amazon rainforests in Ecuador and the damage it has allegedly caused over the years. The group has been sharing tweets like this: [...]

TweetDeck Enables Team Sharing Of Scheduled-Tweet Queues & Posting Photos In Advance

TD-sample Twitter-owned TweetDeck is taking steps into HootSuite territory by adding the ability to share photos in scheduled posts and, perhaps more importantly, for social teams to work together on a shared queue of posts. The announcement yesterday on Twitter's blog focused on being able to include photos on tweets scheduled in advance. It's a feature HootSuite, the leading social media management dashboard, has had for years. However, HootSuite's offering is hampered by the fact that photos delivered thorough its platform only are displayed if a user clicks the link. Photos posted with TweetDeck, [...]

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