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TV Ads Go Better With Hashtags? Twitter Says So

twitter-tv-video-featured As Twitter gets set for its first earnings announcement later today, the company continues its full court press for ad dollars with claims today that television ads go better with Twitter. The company shared details from three separate studies -- all commissioned by Twitter -- that look at the relationship between TV ads and Twitter users/activity. The primary findings from each study: Using hashtags in TV commercials drives positive brand conversation. One study found that TV ads with hashtags had 42% more Tweets about the ads than those without hashtags. Twitter users are les [...]

Yep, Twitter Was A Real-Time Marketing Circus On Super Bowl Sunday

Super_Bowl_XLVIII_logo A really smart guy (cough-ME-cough) recently predicted that Twitter would be a "carnival of brands" trying to newsjack the Super Bowl, hoping to score points with consumers during real-time marketing's biggest stage of the year. While I'm patting myself on the back for what was an obvious prediction to make -- seriously, did anyone expect it not to be?? -- new data from social media agency Mass Relevance shows that it turned out exactly as expected. Mass Relevance kept an eye on Interbrand's Top 100 brands list and compared their Twitter activity this past Sunday with the 2013 Super Bowl [...]

Still Trending: How Esurance Became The Most Talked About Brand Of The Super Bowl

esurance-superbowl-ad-featured According to the latest data from Networked Insights, Esurance has won what might be dubbed the "Conversation Bowl" with 539,610 (and climbing) conversations on Twitter -- far higher than number two T-Mobile's 309,780 conversations -- with an ad that ran after the Super Bowl ended. Esurance itself now says its campaign has earned more than one billion impressions and two million tweets (see the latest stats at the end). The company executed a timed-to-a-tee teaser campaign to drum up awareness that it would be announcing something big in an ad right after the Super Bowl. And, yes, it then d [...]

Twitter: More Super Bowl Tweets Than Ever, No Blackout Or Wardrobe Malfunction Required

tpm-five Twitter's shared that this year's Super Bowl generated 24.9 million tweets, more than ever before, edging out last year's record of 24.1 million tweets -- and this without a blackout or any other unexpected events other than the Seattle Seahawks's complete stomping of the Denver Broncos. Twitter is still churning through the data, but the top three peak moments were actual game action, followed by two half-time moments. Here they are (TPM stands for number of tweets per minute): 381,605 TPM: @Percy_Harvin 87 yard kickoff return for a TD to open 3rd quarter (8:32pm EST) 271,775 T [...] Screenshot Shows How Twitter E-Commerce Might Work

Twitter logo If a screenshot found today on's website is accurate, the company may be close to partnering with Twitter to bring e-commerce to individual tweets. Re/code broke the news this afternoon of a program called Twitter Commerce and reported that would be at least one of the consumer-facing partners that would make shopping from a tweet reality.'s part of the program is detailed in publicly available image that Re/code discovered on's website. The image was available at but has since been remove [...]

A Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” Plans

volkswagen-ad-featured This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers -- and even some non-advertisers -- thinking very holistically about their Big Game marketing. Oreo raised the bar with its rapid-response Tweet during the #BlackoutBowl last year, and, now, such quick wit and equally speedy media creation capabilities are coming to be expected. What does it take to mount a social media operation worthy to accompany a Super Bowl ad in these days of second-screening, mobile video, and the like? To find out, we spoke to Super Bowl advertiser Volkswage [...]

Arby’s Social Media Manager Gives Inside Scoop On Tweet To Pharrell That Rocked The Grammys

arbys-featured Shortly into Sunday night's Grammy Awards show, Arby's social media manager Josh Martin started to notice a number of tweets mentioning his brand in relation to the hat worn by Grammy winning artist Pharrell Williams. Without missing a beat, and working from home rather than out of some fancy "social media war room," Martin composed the tweet that would snowball into Arby's biggest ever social media win to date. "When I saw so many people mentioning us in relation to the hat, I thought it was a great opportunity to jump into the conversation," said Martin, who was gracious enough to take [...]

Dear Brands: Helping Veterans & Charities Isn’t About Getting Likes & Retweets For Yourselves

facebook-dislike-featured MetLife is running a social media campaign to raise money for Hiring Our Heroes today, an effort to help US veterans and spouses find jobs. Who could be upset about that? Me, when it's yet another campaign -- like those done by Heinz and Kelloggs -- that feels more about getting social media attention than just doing the right thing because you believe it's the right thing. Retweet For MetLife, Er, Hiring Our Heroes Here's the MetLife tweet: Retweet to help raise $75k for @HiringOurHeroes. MetLife Foundation will donate $5 per RT to help those who help our nation. #MetLifeCares — [...]

Crop Notch: Better Photo Editing & Sharing Capabilities Arrive In Twitter App Update

Twitter-Large Twitter is continuing their quest for better photos with an upgrade to the native Twitter editing tools. Rotation, cropping and tagging reminders have now made their way to the Twitter app for Android and will be hitting iOS soon. The changes will allow users to crop photos quickly and easily with the built in "Move and Scale" screen. Users will now be able to properly size images when cropping to either original, wide, or square. Before sending the images out to your followers, users will also receive a prompt to @ mention friends. A quick 90 degree rotation tool is also included in th [...]

Look Out Oreo, Arby’s Left You In The Dust With A Tweet About Pharrell’s Grammys Hat

arbys Move over, Oreo. You earned kudos last year for your quick-thinking funny tweet when the 2013 Super Bowl blackout happened. But there's a new kid in town, Arby's, showing that roast beef can newsjack a live event as well as the sweet stuff. Last night, in response to unusual hat worn by singer Pharrell Williams at the Grammy Awards, Arby's spotted a resemblance to its own hat and joked about getting it back: Hey @Pharrell, can we have our hat back? #GRAMMYs — Arby's (@Arbys) January 27, 2014 The tweet currently has about 80,000 retweets, which is over five times more than Oreo' [...]

Twitter Deals Out In-Depth Analytics For Twitter Cards

Header-Cards Over the next few days some significant marketing enhancements will be arriving on your Twitter Cards. Today Twitter announced the official release of  Twitter Card analytics that will be available to all cards users. The goal of this upgrade is to help users gain more insight into the type of media that performs the best on Twitter. The new improved interface is geared to help uncover valuable insights and features the following main analytical elements: Snapshots This screen displays a large scale look at overall content performance on Twitter including Tweets that link to a we [...]

So You Want To Newsjack The Super Bowl? Here Are 6 Rules Brands Can’t Forget

football-food-party-600px I'm blaming Oreo. When Super Bowl XLVIII kicks off on February 2nd, brands big and small are going to be watching the game like hawks (no pun intended) looking for any opportunity they can find to insert their own name and message into the social media conversation. That's the essence of newsjacking, and everyone's going to be trying it this year. Why? Because of this tweet from Oreo during the power outage that happened during last year's Super Bowl: Power out? No problem. — Oreo Cookie (@Oreo) February 4, 2013   That single tweet earned Oreo [...]

Study: 92 Percent Of Top Brands Tweet Avg. 12X Per Day, Audiences Grew 20 Percent In Q4

twitter-tweet-featured In a new study of how top brands use Twitter, social media analytics firm Simply Measured found 92 percent of brands tweet an average of 12 times a day. Nearly all (98 percent) of top brands are active on Twitter. The study shows that consumers are eager to follow brands on Twitter. Audiences for top brands grew 20 percent in Q4. Nearly 60 percent of top brands now have followings of 100,000 or more. Links Increase Engagement 150 Percent It's not surprising to see that tweets that include photos and links receive more engagements, but the degree to which they outperform brand averages is im [...]

Jaguar Teases First-Ever Super Bowl Ad, Says It Wants To Win The “Real-Time” Game

jaguar logo Watch out, Oreo. Jaguar says it's gunning to be "the most real-time engaged advertiser" of the Super Bowl this year. MindShare, which managed the communications planning and buying for Jaguar's first-ever Super Bowl spot, has developed a war room it calls "The Loop," with multiple screens for monitoring and acting on real-time consumer data. Jaguar's Super Bowl ad will star Sir Ben Kingsley, Tom Hiddleston and Mark Strong will star as "British Villains" in the 60-second spot directed by Tom Hooper. Jaguar teased the ad with this spot called "The Setup" starring Kingsley during the NFL Di [...]

How To Be The #1 Trending Hashtag On Twitter: Lessons From Nat Geo’s #KillingKennedy Campaign

nat-geo-twitter-featured The National Geographic Channel regularly uses both organic and paid campaigns to engage audiences on Twitter. For its film, Killing Kennedy, timed to premier the week before the 50th anniversary of the assassination of JFK, Nat Geo wanted to make a big impact on Twitter to build excitement and drive viewership. Armed with Twitter-savvy celebrities and a wealth of visual assets, the team employed Twitter TV ad targeting for the first time to reach beyond its follower base of just over 520 thousand followers. Nat Geo and its agency Mediahub/Mullen encouraged the cast -- including stars Ro [...]

2014 Super Bowl Advertisers To Follow On Twitter

Twitter Logo If you're looking to follow all the big brands that are advertising during Super Bowl XLVIII, we've got you covered with our latest twitter list, Super Bowl 2014 Advertisers on Twitter. How To Follow This Twitter List Of Super Bowl Advertisers Following this list is easy. Just go to Marketing Land's Twitter account, click on lists, and choose Super Bowl Advertisers. Here you are given the option to subscribe to the list.     If you're a Tweetdeck user, check out the steps on how to follow a Twitter list as described in our 100+ Ad Agencies To Follow On Twitter post. H [...]

Twitter Adds New Tailored Audiences Options: Upload From Your CRM, Target By Twitter ID

twitter-advertising-featured Twitter debuted tailored audiences just over a month ago to give advertisers more sophisticated targeting capabilities, including retargeting, on the social platform. Today the company announced new ways to create target audiences that should greatly expand their appeal for marketers. A key new feature, Twitter advertisers can now create tailored audiences using email addresses from their CRM systems. Emails are sent to Twitter in an encoded format and then matched to Twitter accounts. The limitation with CRM integrations are is they only work when the user has provided the same email to bo [...]

Twitter Redesigns Web Version Aiming To Match Mobile App Design

Twitter logo Twitter announced they are rolling out a design refresh to make their desktop version more in line with their mobile app design found on their iOS and Android apps. Here is a picture of the new design: If you do not see the new design now, you should soon. Twitter tells us that everyone should see the new look "in the coming days." Here is Twitter's announcement: We're now rolling out a refreshed reflecting the look & feel of our iOS & Android apps. — Twitter (@twitter) January 13, 2014   For more on Twitter' [...]

5 Tips To Leverage Twitter’s New Nearby Feature

twitter-local-pin-250px In recent weeks, Twitter has made headlines with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select number of users who have opted-in to allow their location information to be shared on Twitter. Nearby appears as its own tab alongside the Home tab within Twitter's mobile apps. As shown above, the tool features a map with the user's location indicated, surrounded by pins for the locations of ot [...]

How Popeyes And Others Are Riding The Saints’ Social Media Bandwagon

Saints Fans Trade Brown Bags for Chicken and Gatorade If you don't live in New Orleans, you're missing out this time of year. As of three days ago, Carnival Season started, which means we have an excuse to eat delicious king cakes in all conceivable flavors and variations from now till Fat Tuesday (my personal favorite can be ordered and shipped fresh to your door....) New Year's resolutions don't last long here in NOLA). There's only one thing that might fire up the spirits of New Orleanians more than king cake, and that's the Saints. Ever since the 2006 homecoming season following Hurricane Katrina, the city simply buzzes with enthusiasm and [...]

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