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Twitter Signs $230 Million Mobile Advertising Deal With Omnicom

twitter-money-featured Twitter and Omnicom Media Group announced a mobile advertising deal worth $230 million over two years, the Wall Street Journal reported today. The deal is similar to the one Twitter signed in April 2013 with Publicis and worth a reported $200 million, but is focused on the integration with Twitter's MoPub ad exchange. More details from the Journal: The deal will integrate Omnicom’s programmatic ad buying unit Accuen with Twitter’s ad exchange MoPub, which it purchased for a reported $350 million in September. In addition to locking in ad rates and inventory access for Omnicom agencies, [...]

Twitter Tests A Super Simple Video Sharing Feature For iOS

twitter-logo-600 Who said sharing video has to be tricky? A new test spotted by Peter Kafka at re/code found the ability for iOS users to include pre-selected video clips if they were using hashtags around the upcoming movie "A Million Ways To Die In The West." If a user enters (or begins to enter) the hashtag of the movie name, they are provided video clips form the official movie account @AMillionWays. If the users select the clip then can quickly watch it and "attach" to their Tweet. Like every other 140 character message, once the clip is attached, the user can customize the text in the Tweet to mat [...]

Twitter Is Testing A Way To Encourage More Video Sharing

twitter-tv-video-featured Twitter appears to be testing a feature to encourage more video sharing on its network. The test -- first reported by Peter Kafka in re/code and apparently limited to the Twitter iOS app -- prompts users to post a trailer clip from Seth McFarland's upcoming "A Million Ways to Die in the West" movie when they start typing in the hashtag, "#AMillion ..." The video clip is apparently not an ad -- it's labeled "A Video provided by AMillionWays" rather than "Promoted by" -- but if the testing is successful, Twitter would likely offer the feature to advertisers. Twitter has long made [...]

Beyond Sentiment Analysis: Canvs Takes Instant Social Temperature Of TV Shows

canvs-grab Judging the success of a TV show used to be a relatively simple matter. Nielsen crunched the viewership numbers and shows survived and died based on the ratings. The rise of social media and especially its second-screen applications has complicated the picture by adding a rich stream of complementary data. Now television networks and producers can dig into public conversations about their programs to learn much more about how the audience is reacting to the content. But the blessing of extra data comes with a major chore. TV executives, marketers and advertisers still want simple ans [...]

Nielsen Adds Age And Gender Demographics To Twitter TV Ratings

twitter-tv-video-featured Nielsen announced today that it has added age and gender demographic data to its Twitter TV Ratings product, in an effort to drive home the link between social media conversation and television viewing habits. The demographic information for programming over 250 U.S. television networks will be delivered overnight and give the industry new data about how programs are resonating with the audience and specifically certain audience groups. Available age breakdowns include 13-17, 18-24, 25-34, 35-54, 55+ and 18-49. “The social TV phenomenon offers networks, advertisers and agencies an [...]

Star This Study: Data Uncovers The Rationale Behind Tweet Favoriting

twitter-logo-600 A study from Advancement of Artificial Intelligence this year took on the task of figuring out how and why Twitter users interact with the favorite function. It turns out that there are more uses than you may think. There were 10 main types of favoriting actions that were identified -- showing that the little star button is more versatile than marketers likely suspected. Of the 606 participants polled, 65.1% of respondents were aware of the favoring function of which 73.5% ever favorited a Tweet. Only 5 percent of respondents tweet multiple times a day though the favorites list is rarel [...]

Twitter Down? Not Entirely But It’s Got Issues Today [Updated]

twitter down Do you miss the fail whale? No? Yeah, me either. But I did take some comfort in the Twitter-is-down mascot from the pre-IPO days. Today, all we have is the robot above to notify us of problems with the network, which has been suffering a partial outage this afternoon. Twitter's status blog posted this at 4:55 p.m. Eastern: Some users may be experiencing issues viewing and sending Tweets on and Twitter’s mobile apps. I've been able to post on TweetDeck throughout the interruption and recently was able to sign in to again. We'll update this post when we l [...]

Twitter’s New Mute Feature Means Brand Visibility Is No Sure Thing

twitter-mute-quiet-600 Brand visibility on Twitter became a bit murky today. Twitter announced the rollout of a new "mute" feature. It lets Twitter users continue to follow other accounts, but without actually seeing any of the other account's activity. Not that I'd ever be caught dead following the San Francisco 49ers, but if I did follow them and then decided I don't want to see their Twitter activity for a little while, the mute feature effectively makes them persona non grata for as long as I decide. So what exactly happens when you mute another Twitter account? Here's how Twitter explains it: Muti [...]

AOL, Google, Facebook, Twitter Launch To Take On Ad Scams In an effort to address the plague of deceptive advertising which pocks the online ad industry, several of the biggest players are pooling their resources. Today, AOL, Facebook, Google and Twitter announced the launch of to expose and educate consumers about malicious advertising. The organization's aim is to raise awareness among consumers as well as US policymakers about online ad-related scams. will publish regular Bad Ads Trend Alerts. It's a follow up on the Ads Integrity Alliance which the major ad sellers formed two years ago but folded after a year. Tru [...]

Mini-Case Study: Poo-Pourri Targets Twitter For Sweet Smelling Results

poop-shot You probably have seen the "Girls Don't Poop" video. If not, click the embed above before you continue reading. Hilarious, right? Poo~Pourri rode those laughs -- and a fortuitous post by Huffington Post -- to a viral hit last September. It got millions of views within hours and now has more than 26 million. "I think it's key for people to understand that we didn’t set out to make a viral video," Poo~Pourri CEO Suzy Bátiz said. "We wanted to launch a direct to consumer campaign. It just so happened that people liked it and shared it. It actually got shared a little faster that [...]

Twitter Advertisers Can Now Target Promoted Tweets & Accounts In 20 Different Languages

multilingual-languages-international-600 Starting today, Twitter advertisers can target promoted tweets and promoted accounts in 20 different languages and access language-specific analytics. Twitter's language targeting is available globally through the Ads API and can be used in conjunction with targeting options already available on the platform such as geographic, keyword, interest, gender and tailored audiences. As an example, Twitter offers: a travel brand that wants to reach Spanish-speaking travelers in the U.S. can combine U.S. geo-targeting, travel-category interest targeting and Spanish language targeting to effect [...]

Twitter’s SMB Leader Russ Laraway: Go Organic, Then Amplify With Ads

drive In case you missed it ... Twitter Ads turned 1 last week. What's that? You didn't see the birthday reminder on Facebook? We kid. But seriously, in recognition of the first anniversary of Twitter giving all advertisers access to the Twitter Ads platform, we caught up with Russ Laraway, the head of Twitter's small and medium business team, to talk about how SMBs can use Twitter to help meet business goals. Laraway's team (@TwitterSmallBiz) is building a strong curriculum of online guides to help marketers get started -- or get better -- at reaching customers with Twitter. And the [...]

Amazon’s Cart Gets More Mobile: Now Add To #AmazonCart While Browsing Twitter

AmazonCart on Twitter Reply with #AmazonCart to add the Banana Slicer to your Cart! — Amazon (@amazon) May 5, 2014 Amazon has launched a new feature on Twitter that allows users to automatically add items to their Amazon shopping carts by including a hashtag along with an Amazon product link in a Tweet. Users can reply to any Tweet with an Amazon product link -- including those posted by the official Amazon twitter account, Amazon's affiliates or sellers -- with the hashtag #AmazonCart in the US -- or #AmazonBasket in the UK. After adding items to th [...]

Vine Swings From Mobile To The Desktop (& Adds New Features)

vine-featured Vine lovers rejoice; you're no longer constrained to your mobile device for your daily 6-second video consumption. Users will now be able to consume your favorite 6-second videos on the desktop using Much like the move that Instagram made last year, Vine has officially become more than just an app. The site itself is beautifully designed, mixing videos directly in with functionality. On the left, the channels are displayed next to a Vine playlist. Underneath those elements, the page houses popular videos and featured videos by channel, along with featured Viners for more discov [...]

Twitter Expands Geo-Targeted Ads In 8 Countries

twitter-logo-600 Twitter has announced an expansion of its geo-targeted ads in eight countries. To be clear, this isn't eight new countries just getting access to geo-targeted ads; it's deeper geo-targeting in countries that could already be targeted with country-level ads. Advertisers can now do state/region targeting with their Twitter ads in these countries: Australia France Indonesia Italy Japan Mexico The Netherlands United Kingdom Twitter says this means there are now 12 countries where state/region geo-targeting is available, and more than 200 countries are available for count [...]

Twitter’s Dick Costolo: ‘There Are Very Few Other Companies With This Kind Of Reach’

Twitter For Business Publishers, content creators & marketers care about scale and engagement—our platform increasingly delivers both. - @dickc #TWTRearnings — TwitterIR (@TwitterIR) April 29, 2014   Twitter isn't pleasing Wall Street these days. Advertisers? That's another story, if you believe Twitter CEO Dick Costolo. In the conference call with investors Tuesday after the release of the company's Q1 earnings report -- that beat revenue expectations but didn't wow stock traders hoping for faster growth in monthly active users -- Costolo presented the case. Costolo said Twitter is deliv [...]

Twitter’s Earnings & Users Keep Growing, But Wall Street Is Not Impressed

twitter-money-cash-featured Twitter beat earning expectations today, announcing a more than doubling of first quarter revenue to $250 million, but the social network fell short in the most important measure: growth in new users. Twitter announced that it has 255 million monthly active users, up 14 million from the total it had at the end of 2013. That figure is up 25% over last year at this time, but only 5.8% since last quarter, a growth rate better than the 3.8% it eked out last quarter, but still on the low end of analysts' expectations. Another closely watched engagement metric is timeline views, which reached [...]

Your Guide To All Things Hashtag Analytics & Optimization

Diet Coke #ShowYourHeart Campaign Hashtags. You've heard people talk about them, you've seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts. [youtube][/youtube] #Origins The present use of hashtags dates back to 1988, when early internet users began including them in messages on the popular chat platform IRC. They were used to group messages, images and videos into categories. Hashtags reappeared on Twitter in 2007 when Nate Ritter used the hashtag #sandiegofire at the e [...]

Ronald McDonald Gets A McMakeover & Begins Tweeting From The @McDonalds Account

ronaldheader McDonalds Corporation has decided to restyle their 51 year old mascot Ronald McDonald and give him access to the McDonald's Twitter account. All you die-hard Ronald fans that love the iconic look can relax. The changes to the mascot themselves are quite simple. The paratrooper jumpsuit has turned into quasi-human clothing including vests, jackets with the large clown shoes left untouched.  The facepaint, perfectly quaffed fire-hydrant red hear and color scheme are all staying intact. In addition to the semi-modern update Ronald will be Tweeting through the @McDonalds account. Tweets [...]

Twitter Gives Advertisers Another Option, Website Cards, To Drive Click-Throughs

cards-website Add another ad unit to Twitter's deck: the Website Card. The new offering, which will be made available to all advertisers on mobile and desktop today, enables marketers to display rich content from a website on Twitter. The idea is similar to Lead Generation Cards rolled out last summer, but these cards are meant to drive traffic to a specific page on a website. Twitter's blog post about the launch explains: Today, we’re introducing a powerful creative ad unit called the Website Card — a new way for advertisers to easily surface website content within a Tweet and drive relevan [...]

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