Thanks to the rise of social media, with millions of people around the world having Facebook and Twitter accounts, people have begun wising up about their own social media "personas." Many working professionals realize the difference between what they want to share via social media and what they should share, but there has been a new trend towards professionals creating separate accounts -- one for work life and one for personal life. Is Segmentation Effective? Having two different Facebook and Twitter accounts can be a benefit for employees who want to network with prospective company em [...]

Related Topics: Channel: Social Media | Facebook | Social Media Marketing | Social Media Marketing Column | Twitter: Accounts & Profiles

Happy birthday to Twitter, which turns six years old today. It began innocently enough, with Jack Dorsey sending out a tweet that simply said, "just setting up my twttr" (which is what the service was called in those days, when vowels were often seen as unhip). Today, Twitter says it's now surpassed 140 million active users -- up from about 100 million back in September. There are also about 340 million tweets per day. (That's about 4,000 tweets per second, by the way.) Twitter is also now available in 28 languages around the world. Aside from numbers, there's Twitter's continued encr [...]

Related Topics: Channel: Strategy | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter | Twitter: Accounts & Profiles | Twitter: Statistics

Twitter users may soon be able to do business with their favorite companies from right inside the company's Twitter brand page. E-commerce capability is reportedly one of several "big changes" that's coming to Twitter brand pages, according to an Ad Age article today. Ad Age cites a trio of executives who say that Twitter will add new capabilities to brand pages including e-commerce, sweepstakes and contests -- allowing consumers to interact with companies without leaving Twitter's website. The product will allow app developers to build experiences on Twitter, much the way they do on Fac [...]

Related Topics: Channel: Retail | E-Commerce | Social Media Marketing | Top News | Twitter: Accounts & Profiles

The most popular Twitter brand pages are out and the results are a mixed bag.  Thanks to ZoomSphere, a social statistics firm, all of the Twitter brand pages can be tracked by popularity. Out of the top 20 pages 8 are bands/artists, 6 brands, 4 celebrities, 1 news source and 1 Government entity (The White House).  The international appeal of Twitter shows through as two of the top 6 pages belong to non-US singers.  In maybe the least shocking revelation, Twitter was the most popular page on Twitter with 7,685,762 fans. Not all celebrities/brands have actual pages, as they are o [...]

Related Topics: Channel: Strategy | Twitter | Twitter: Accounts & Profiles | Twitter: Statistics

As expected, Twitter has expanded its enhanced brand profiles product to several new account holders today -- and it's not only being rolled out to advertisers. In a statement, Twitter says the enhanced profiles are rolling out to non-advertiser organizations and even individuals. "Enhanced profile pages will continue to roll out to advertising partners, as well as other select partners, charities, media organizations, and individuals." Twitter tells us that it doesn't "have a specific number or full list" of accounts that were upgraded today to the enhanced profiles, but some of the [...]

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Twitter announced enhanced profile pages for brands in early December, and the official roll out may occur next month. BusinessInsider reported from a source that the enhanced profiles will roll out after February 1st. There are a handful of companies who currently have enhanced profile pages including, Coca-Cola, Bing and Staples.  The new pages will allow for custom header images, featured (or promoted content), and a more consistent  mobile experience. In addition to the confirmed features, BusinessInsider mentioned vague information about iFrame environments being added as well [...]

Related Topics: Channel: Social Media | Twitter | Twitter: Accounts & Profiles

After spending the past couple years dealing with changes at the top of its organizational structure, as well as seemingly innumerable changes to its design and user interface, Twitter seems to be in a more stable position as 2012 begins. Activity also seems to be growing -- several of Twitter's busiest days have happened just within the past couple months (as measured by the tweets-per-second metric). I'm hoping this means the company can focus on several areas where there's still room and need for improvement. I don't claim to know what Twitter has on its 2012 to-do list, but here's w [...]

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Today Twitter announced they will be releasing an Verified Account data to partner companies that will disperse handles, Tweets and metadata to media and content services. This will allow Twitter content from musicians, actors and celebrities to accompany related media. Three different partners have been selected for this pilot program, The Echo Next, Gracenote and Rovi. The Echo Nest is the leading platform for music content and powers over 200+ apps and services including Spotify, iHeartRadio, EMI and MOG.  With the new Twitter distribution program, Tweets from artists will be   [...]

Related Topics: Channel: Social Media | Twitter | Twitter: Accounts & Profiles

Twitter's method of verifying official accounts is a mysterious and sometimes messy system, and it was exposed as such over the weekend by the case of "fake Mrs. Rupert Murdoch." If you're just joining the story, one day after News Corporation CEO Rupert Murdoch joined Twitter, a man in London set up a Twitter account in the name of his wife, Wendi Deng. Although the man is now clearly labeling it a spoof, both News Corp and Twitter originally thought it was real. Twitter went so far as to give it the official blue "Verified" label. But all parties involved announced today that the [...]

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Did the Boston Celtics just become the first pro sports team to advertise Twitter on their home court/playing surface? That seems to be the case, thanks to the addition of the @celtics Twitter handle that showed up on the parquet floor during Wednesday night's pre-season basketball game against the Toronto Raptors. Peter Stringer, the Celtics' Director of Interactive Media, posted the photo on Twitter Wednesday and wondered if any NBA or pro sports team had put its Twitter username on their home court (or playing surface). Is this a first in the NBA? Or pro sports? @Celtics is of [...]

Related Topics: Channel: Social Media | Features & Analysis | Social Media Marketing | Top News | Twitter | Twitter: Accounts & Profiles

The most important part of the Twitter redesign for marketers is the new, enhanced profile functionality. It gives them a "much richer canvas," as Twitter CEO Dick Costolo said earlier today. The new brand profile pages are available to a limited number of companies now but will be rolling out more broadly in the coming weeks. In addition to the customizable background, the top of the page now allows more brand identity content. Here for example is American Express' page on the new Twitter. A better example perhaps is Disney's Pixar. Below the top banner marketers have the option [...]

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