Twitter Pushes Advertising Support Via Mobile App Notifications

Twitter-ads-support Twitter operators are standing by -- to help you buy ads. John Doherty, online marketing manager of Zillow's Hotpads rentals site, received a notification on his Twitter mobile app today with a strong call to action: Wow. Aggressive much, Twitter? pic.twitter.com/19qarXy4Cc — John Doherty (@dohertyjf) July 15, 2014   The notification's message is similar to the one Facebook displayed for Page administrators last week promoting Facebook's "Start to Success" advertising program. Start to Success, which Inside Facebook reported today has been around for three years, offers a dedica [...]


WPP Doubling Twitter Ad Spend This Year To $100 Million

WPP Doubles Twitter Ad Spend WPP, the world's largest advertising holding company, is doubling its commitment to Twitter this year. WPP CEO, Sir Martin Sorrell, mentioned that his company will spend about $100 million in 2014, up from $50 million in 2013, during a conversation with Twitter CEO, Dick Costolo, and President and CEO of Viacom, Philippe Dauman at Cannes Lions last Friday. WPP and Twitter signed a deal last June that focused on using Twitter data and analytics to inform client strategy on the platform. During the Cannes chat, Sorrell mentioned that he doesn't believe in making defined ad spend commitmen [...]


TrustInAds.org Takes On Weight Loss Scam Ads, Offenders Still Spotted

TrustInAds.org [caption id="attachment_87640" align="aligncenter" width="600"] Source: TrustInAds.org Bad Ads Trend Alert: False Claims in Online Weight Loss Advertisements[/caption] Lose weight without changing a thing! It's a fantasy crafted and perpetuated by direct marketing minds in the weight loss and diet pill industry. It's also a tactic used by online scammers to pedal bogus products that often have hidden recurring fees. Today, TrustInAds.org, an industry organization dedicated to "keeping people safe from bad online ads" whose members include AOL, Google, Facebook and Twitter, released a tre [...]


New: Twitter All Access Program Launches To Help Businesses Advertise & Use Twitter

twitter-all-access-600 A select group of Twitter users are being invited to Twitter All Access, a new program "packed with benefits to fuel your business." The program appears to be an attempt at spurring these businesses to increase their use of Twitter, including its advertising products. The email invitation congratulates the recipient on his/her "hard work building your Twitter presence to grow your business" and promises the following free benefits from signing up for Twitter All Access: Access to a Twitter Ads expert. You'll receive a free consultation to further amplify your presence on Twitter. R [...]


Cut Out The 3rd Party Software Thanks To New Remarketing Options Within The Twitter Ads Interface

Twitter-Remarketing-Tag If you are sick of using 3rd-party services for Twitter retargeting -- you're in luck! Today, Twitter as announced the support of the website tag for remarketing that will allow advertisers to bypass the 3rd party if they choose and go straight to the source for their retargeting campaigns -- their Twitter Ads account. It should be noted that Twitter is still supporting all 3rd-party providers, just additionally offering the service on their own. To implement Twitter retargeting, you'll need to head to your Twitter Ads account, grab a conversion tracking pixel, and implement on th [...]


Twitter Acquires Namo Media To Boost Its Mobile Native Ads

twitter-mobile-phones-featured In a move to further bolster its mobile advertising efforts, Twitter announced today that it is acquiring mobile native ad specialist Namo Media. Since it bought the mobile ad network MoPub last year, Twitter has been placing bets on native advertising. Of course, most of Twitter's ads have always been "native." That is promoted tweets appear in users' streams like any other tweet, except they are tagged promoted. But Twitter also sells advertising that appears on other platforms and apps and the MoPub product, which will now incorporate features from Namo Media's platform, is a key to that [...]


AOL, Google, Facebook, Twitter Launch TrustInAds.org To Take On Ad Scams

TrustInAds.org In an effort to address the plague of deceptive advertising which pocks the online ad industry, several of the biggest players are pooling their resources. Today, AOL, Facebook, Google and Twitter announced the launch of TrustInAds.org to expose and educate consumers about malicious advertising. The organization's aim is to raise awareness among consumers as well as US policymakers about online ad-related scams. TrustInAds.org will publish regular Bad Ads Trend Alerts. It's a follow up on the Ads Integrity Alliance which the major ad sellers formed two years ago but folded after a year. Tru [...]


Twitter Advertisers Can Now Target Promoted Tweets & Accounts In 20 Different Languages

multilingual-languages-international-600 Starting today, Twitter advertisers can target promoted tweets and promoted accounts in 20 different languages and access language-specific analytics. Twitter's language targeting is available globally through the Ads API and can be used in conjunction with targeting options already available on the platform such as geographic, keyword, interest, gender and tailored audiences. As an example, Twitter offers: a travel brand that wants to reach Spanish-speaking travelers in the U.S. can combine U.S. geo-targeting, travel-category interest targeting and Spanish language targeting to effect [...]


Twitter’s SMB Leader Russ Laraway: Go Organic, Then Amplify With Ads

drive In case you missed it ... Twitter Ads turned 1 last week. What's that? You didn't see the birthday reminder on Facebook? We kid. But seriously, in recognition of the first anniversary of Twitter giving all advertisers access to the Twitter Ads platform, we caught up with Russ Laraway, the head of Twitter's small and medium business team, to talk about how SMBs can use Twitter to help meet business goals. Laraway's team (@TwitterSmallBiz) is building a strong curriculum of online guides to help marketers get started -- or get better -- at reaching customers with Twitter. And the [...]


Twitter Expands Geo-Targeted Ads In 8 Countries

twitter-logo-600 Twitter has announced an expansion of its geo-targeted ads in eight countries. To be clear, this isn't eight new countries just getting access to geo-targeted ads; it's deeper geo-targeting in countries that could already be targeted with country-level ads. Advertisers can now do state/region targeting with their Twitter ads in these countries: Australia France Indonesia Italy Japan Mexico The Netherlands United Kingdom Twitter says this means there are now 12 countries where state/region geo-targeting is available, and more than 200 countries are available for count [...]


Twitter Gives Advertisers Another Option, Website Cards, To Drive Click-Throughs

cards-website Add another ad unit to Twitter's deck: the Website Card. The new offering, which will be made available to all advertisers on mobile and desktop today, enables marketers to display rich content from a website on Twitter. The idea is similar to Lead Generation Cards rolled out last summer, but these cards are meant to drive traffic to a specific page on a website. Twitter's blog post about the launch explains: Today, we’re introducing a powerful creative ad unit called the Website Card — a new way for advertisers to easily surface website content within a Tweet and drive relevan [...]


Target Television Watchers Around The World As Twitter Expands TV Conversation Targeting

Target-Worldwide Today, Twitter is rolling out the ability to target users who are actively talking about a TV program to a handful of locations across the world. This targeting type allows advertisers to market to those who are watching a specific program whether it's "Tu Cara Me Suena" in Spain or "Big Brother Brasil" in Brazil. Initially offered only in the US and UK, the list of new locations include Brazil, Canada, France and Spain, with beta availability in Argentina, Australia, Austria, Germany, Ireland, Italy, Japan and Mexico. To highlight the overall capability and activity around a show, Twit [...]


Twitter’s MoPub Will Open Its Native Ad Market For Apps Tomorrow

mopub Twitter continues to go native. Today it announced that its native ad product for mobile apps, in testing since Twitter's $350 million acquisition of MoPub in December, will be rolled out globally on Wednesday. The product offers app developers the ability to create native ads for their own apps, an ad server to push ad campaigns into native inventory and an extension into OpenRTB that allows other publishers to bid on the ad units. Twitter has long been a proponent of native ads. Promoted tweets are a prime example of the ad form, in which ads are designed to look and feel like standard [...]


Twitter Expands Mobile Ad Offering With App Install Ads & New Twitter Publisher Network

twitter-advertising-featured Nearly 6 months ago, Twitter purchased mobile ad startup MoPub for a reported $350M to help bolster their overall mobile offerings. Today, Twitter is making good use of this acquisition with the launch of a new mobile app promotion suite and the announcement of the Twitter Publisher Network. The new suite not only follows suit with Facebook-like App Ads for Installs, but also helps promotes apps outside of Twitter thanks to the MoPub network. The mobile app promotion suite consists of targeting, creative and measurement tools to help push mobile apps. Right now this is in private be [...]


Perfect Audience Launches Self-Service Retargeting Solutions For Facebook Dynamic Ads & Twitter

perfect-audience-icon Perfect Audience launched in 2012 to offer self-serve solutions that allow mid-tier marketers to manage their own retargeting campaigns. Within the past month, the company has launched new services for managing dynamic ad retargeting on Facebook and now for Twitter's new tailored audiences retargeting solution. Advertisers can set up and manage Facebook dynamic ad retargeting campaigns through the Perfect Audience platform by connecting their Google Merchant Accounts and importing products feeds. The solution launched with roughly 300,000 products and is now being used to promote more than [...]


With Cover Buy Twitter Joins Battle Of Android Homescreens

Cover acquired by Twitter First there was Facebook Home, then Yahoo with Aviate and now Twitter with Cover. Cover is another Android launcher or intelligent homescreen. Yesterday Cover announced it was being acquired by Twitter. Terms weren't disclosed. Cover says it will be business as usual, at least for the time being. Like Aviate, Cover will show different apps in different locations, at different times of day. It's a personalization tool essentially. It's possible that the Cover team will be deployed to create more personalization and contextually relevant experiences on Twitter for mobile devices general [...]


Experimental “Click-To-Call” Ads May Soon Boost Twitter’s Direct Response Offering

call-phone-600 Since the Twitter's IPO last fall there has been no shortage of innovation with ad offerings. From retargeting to tailored audiences to promoted accounts in search, Twitter has been busy. According to Digiday, a new test will focus on bolstering the Direct Response capabilities that the network can offer. The new ad type being tested is a "click-to-call" action that will allegedly display a large button alongside an ad. The user will then be able to quickly call the advertiser with one click. This would be an attractive option for a variety of advertisers including local (booking events, [...]


Is Twitter’s Flirtation With Agencies An Effort To Court “Normals”?

twitter-advertising-featured Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in Advertising Age today. In the last several weeks, the trade journal reported, Twitter has been inviting agencies to pitch creative concepts for marketing Twitter's service and building its brand. Twitter's media spend is expected to be low and it's looking for one-off projects rather than a long-term deal. This move can be seen as Twitter hedging its bets and making itself more accessible to regular (not especially techie) people. Its place as the socia [...]


ABC Joins Other U.S. TV Networks In Twitter Amplify Program, Just In Time For The Oscars

twitter-tv-200px Twitter has pulled the last holdout among the major U.S. television broadcasters into its Amplify program. ABC will commence its partnership with Twitter to coincide with the airing of the Academy Awards on Sunday, March 2. First reported by Variety, ten tweets first sent out from @TheAcademy Twitter account will be sponsored by Samsung Electronics when pushed out by ABC through Amplify. Whereas other Amplify campaigns have featured video clips, ABC's Oscar's campaign will feature Twitter Mirror selfies of stars taken in the green room backstage at the Oscars. “These things take off on [...]


How Adobe Used Twitter Lead Gen Cards To Drive Enrollments For A Brand New Online College [Case Study]

Twitter logo Anyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name recognition supposed to compete with the plethora of institutions vying for attention at a reasonable cost-per-lead? This was the challenge Adobe faced in marketing their client Mount Washington College. Though it's owned by online education behemoth Kaplan, Inc., Mount Washington College (MWC) had changed its name and begun offering online degree programs in mid-2013. Adobe was tasked with increasing brand awareness and online engagement for the school while dr [...]


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