Twitter Lead Gen Cards Get New Features & A Full Release To All Advertisers

twitter-tweet-featured Early this Spring, Twitter tested a lead-generation tool for advertisers. A few months after the announcement, select advertisers were given access to the lead gen card ad units.. Today, all advertisers will have access to the Lead Generation Card product. In addition to opening to all advertisers, Twitter is also souping up the capabilities of the cards as well. Some new features of the cards include: Easier set-up and lead collection Creation of the new cards will now take a matter of minutes thanks to a simpler setup process. Advertisers will also be able to download leads direc [...]

Twitter Meeting With Banks Ahead Of Expected IPO Filing

twitter-birds-followers-featured The NY Post is reporting that Twitter executives are meeting with a host of Wall Street firms to decide who will take it to the IPO prom. Apparently, these are very preliminary meetings to communicate basic considerations and concerns to the banks. The article suggests that Twitter's thinking about its IPO is being substantially shaped by the experience of Facebook. Twitter CEO Dick Costolo and company want a "lower profile" IPO that doesn't become overheated and subsequently disappoint investors as Facebook's did (though the latter has now recovered). The Post says: JPMorgan Chase, Gol [...]

Twitter Claims Promoted Tweets Lift Offline Sales By 12% For CPG Brands

Twitter Logo Twitter announced today that it has launched an analytics tool that measures the impact of Promoted and organic Tweets on offline CPG sales. Using the "offline sales impact" tool developed in conjunction with data analytics company Datalogix, Twitter measured organic and paid activity for 35 different CPG brands on the site, spanning a number of industries, including beverages, food, wellness, household products and alcohol. According to the findings, Promoted Tweets resulted in people buying more: "Followers who are exposed to Promoted Tweets purchased 29 percent more from that brand th [...]

Twitter’s Latest Updates To Ad Setup Process Lets Users Save Draft Campaigns

Twitter Bird Three years after launching their advertising platform, Twitter has announced new updates to their ad campaign setup process. Rolling out over the next few weeks, the updates will provide more information and visual aids, including a progress bar to show users where they are in the setup process, more contextual help when selecting ad options, and a 'Targeting Summary' box. Also, advertisers can now save draft campaigns to finish at a later time, or let someone else complete. According to the announcement, advertisers will, "...find a friendlier and more intuitive campaign setup experien [...]

Twitter Apologizes To Three Users For Faking Tweets In Blog Post

Hey @Neil_Gottlieb, @WilliamMazeo, @subhash_tewari - so sorry about the confusion earlier today. We're fixing the problem now. — Twitter Advertising (@TwitterAds) July 23, 2013   That's the apology that Twitter sent out yesterday to three users whose accounts were used without their knowledge in Twitter's blog post about its TV ad targeting product. As first reported, Twitter was caught making up tweets from those three users in a screenshot that was published on Twitter's blog. In the original screenshot, Twitter created tweets from those three that talked about a [...]

Twitter TV Ad Targeting Now Live To National Television Advertisers In U.S.

twitter-video-tv-featured Today, Twitter announced the general availability of TV Ad Targeting, which launched in beta this May. The program allows national television advertisers in the U.S. to target Promoted Tweets to users who tweeted about the TV shows their ads ran against. The beta appears to have been a quick success. Through the company's partnership with Nielsen to measure second screen brand impact with the Nielsen Brand Effect for Twitter survey tool, Twitter says brands in the beta, including Adidas, Holiday Inn, Jaguar and Samsung, saw higher message association and purchase intent. Twitter says use [...]

“Tailored Ads” Will Make Twitter Advertising More Personal, Enable Retargeting

twitter-target-tweet-featured Twitter is launching "Tailored Ads," a means for advertisers to deliver highly personalized ads to users on Twitter. The company is also providing options for those who don't want to be retargeted this way. Twitter announced the news on its blog, while the name for the new product offering itself is covered on the associated help page. Called "Tailored Ads," it will allow advertisers to use information they know about a particular person to better target them with ads, when that person is on Twitter. Retargeting Comes To Twitter For example, an advertiser may know when someone who has [...]

Geo-Targeted Ads Could Be Coming To A Twitter Feed Near You Before The End Of This Year

twitter-map-geotarget-featured While Twitter already offers ads targeting by gender, device, keywords, as well as TV shows, AdAge reports that the social network may be offering ads based on designated latitudes and longitudes, possibly as early as the end of this year. Using the new geo-targeted ad options, brands could drive more in-store traffic by posting tweets to users who are within close range of a specific location via their Twitter mobile app. An end of the year launch could mean new ad possibilities for retailers wanting to push foot-traffic during the holiday shopping season. According to the report on AdAge, [...]

Publicis Groupe’s VivaKi Signs Deal With Mass Relevance For Branded Social Media Curation

A new partnership with VivaKi, ad tech solutions and partnerships specialty unit of Publicis, and social curation platform Mass Relevance gives all of Publicis Groupe access to the platform and product suite. The platform is designed to help brands support their advertising campaigns through social media engagement "hubs", in real-time across all devices. Mass Relevance aggregates and filters social content from Facebook, Instagram, Google+, YouTube and Twitter in real-time to display a brand's social mentions and interactions across platforms in one branded area. The curated social conten [...]

Twitter-Chase Ad Partnership Courts More Small Businesses

Twitter Bird Twitter's full-court press to get more small business advertisers continues today with the announcement that it is partnering with Chase to hand out $1 million in free advertising. The deal combines advertising and education. Chase will give its four million small business customers access to workshops, case studies, etc., about how to use Twitter to grow their businesses. And Twitter is giving out a total of $1 million in free advertising. Eligible Chase customers can each get a $100 advertising credit to test the waters of Twitter advertising. It's similar to the Twitter-American Expre [...]

Twitter Inks Second Big Agency Deal, Data And Analytics Partnership With WPP

twitter-logo-tweet-200px Following up on its huge ad deal with Publicis Groupe's Starcom MediaVest Group in April, Twitter now has a "global strategic partnership" with advertising giant WPP. The deal includes several WPP units, including GroupM and Kantar, and was led by WPP's Data Alliance, a new unit that focuses on data partnerships and client data strategy. The partnership gives WPP access to Twitter's user data that it can leverage to "deliver more effective campaigns, enhanced targeting and more real-time insight to clients". The partnership will see the launch of new data products and services, the i [...]

Twitter Set To Launch FBX-Like Retargeting Ad Exchange [Report]

twitter-logo-tweet-200px In its latest effort to beef up advertising offerings, Twitter is aiming to get in on the rise of retargeting and programmatic, real-time ad buying. The company is  gearing up to launch a new ad retargeting exchange that would function much like the successful Facebook Exchange (FBX) and allow brands to retarget ads to site visitors when they are on Twitter. According to a report from AdAge, Twitter has been looking into the ad exchange idea since last year and meeting with FBX partners to learn about their approaches to retargeting on Facebook. No launch dates have been discussed, and Twi [...]

Twitter Launches TV Ad Targeting Beta For Select Advertisers

twitter-tv-video-featured Powered by its acquisition of Bluefin Labs, Twitter has launched TV ad targeting for Promoted Tweets. The service launches today in a limited beta for select advertisers running national TV campaigns in the U.S. Twitter is aiming to help marketers reach the 64 percent of users who use Twitter while watching TV at home. According to the company, 32 million people in the U.S. tweeted about TV programs last year. TV ad targeting is designed to give brands the ability to engage with consumers on Twitter who have seen their ads on TV. As part of the new service, advertisers will have acce [...]

Twitter’s Lead Generation Card Now Live For Selected Brand Advertisers

twitter-logo-2012-new After testing a lead-gen capable tweet internally, Twitter has now expanded the product to a select few brand advertisers -- and more will, no doubt, be able to access the technology soon. Twitter announced its new "Lead Generation Card" today. It gives brands a chance to drive new leads inside a tweet. Here's how Twitter describes it: The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form. When someone expands y [...]

Twitter, NBA Score Deal For Basketball Game Highlights, Ads In Tweets

twitter-nba-logos-200px Twitter's expansion into the wider content world beyond 140-characters continues with news today that it will be showing highlights of NBA playoff games inside tweets. And, as Bloomberg reports, the deal also includes video ads that will show along with the highlight videos. The NBA will post highlights from the current NBA playoffs using the #NBARapidReplay hashtag, and ads will show from sponsors including Sprint Nextel, Taco Bell and Sony Pictures. Adam Bain, Twitter's head of global revenue, declined to discuss financial details with Bloomberg. Earlier this week, Twitter and ESPN [...]

Twitter Rolls-Out Self-Service Ad Platform To All U.S. Users

twitter-tweet-featured Twitter announced at TechCrunch Disrupt today that its self-service ad platform is now open to all users in the U.S. Previously, the self-serve platform was available by invite only. Now, small businesses, bloggers and other users can use the Twitter ad platform to launch Promoted Tweets and Promoted Accounts ads. Back in March, Twitter announced upgrades to the self-serve platform that allow advertisers to target users by interest, gender, platform and device, and earlier this month, the company expanded keyword targeting capabilities to include users' timelines. The self-serve platf [...]

Followgen Founder Tells Twitter They Should Shut Down His Biz

Twitter Bird Usually, stories around Twitter's API are those of companies begging for access that have been shut down. This weekend, the exact opposite occurred. This odd case featured Followgen founder Myles Recny who released a blog post this weekend telling Twitter that they should shut down his company. In the bold move, Recny posted 500 words on how he started Followgen, the success and his worry around the product, concluding that he should be shut down or given access to the Ads API. Unlike the traditional Ads model, Followgen harnesses "favorites" to draw attention and build a following. Thes [...]

Twitter Strikes Major Ad Deal With Agency Worth “Hundreds Of Millions”

twitter-money-cash-featured The Financial Times (FT) is reporting that Twitter has struck a major deal with agency Starcom MediaVest Group (SMG), which is part of agency holding company Publicis. The deal, according to FT, is worth "hundreds of millions of dollars over a multiyear period." SMG clients include major brands such as Burger King, Comcast-NBCU, Honda, P&G, Coke, Microsoft and many others. The deal is being characterized as a "partnership." Years ago Publicis announced something similar with Google. As the FT points out, this announcement comes just ahead of the TV "upfront" where advertisers commit [...]

Twitter Expands Keyword Ad Targeting To User Timelines

twitter-target-tweet-featured Keyword targeting isn't new for Twitter advertisers -- they've been able to target keywords in Twitter search results since late last year. Starting today, advertisers can also target keywords in user timelines. The new targeting is available to all advertisers in all languages and markets, the company says. Here's how Twitter describes the new targeting: "...this new feature enables advertisers to reach users based on the keywords in their recent Tweets and the Tweets with which users recently engaged. This is an important new capability – especially for those advertisers looking for [...]

Report: US Mobile Ads To Reach $7 Billion This Year, Big Companies Dominate

smartphones 'Tis the season of mobile advertising forecasts. Within the last week three have been released from eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion and IDC now asserts that US mobile ad revenues came in at $4.5 billion for the year. IDC expects mobile advertising to reach $7 billion by year end, compared with eMarketer's $7.29 billion and BIA's $5.39 billion. The IDC forecast also says the following about 2012 mobile ad revenues: Search: 61 percent of mobile ad spending  ($2.8 billion) Display: [...]

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