Twitter: Advertising
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Twitter will let brands target ads based on the emojis people use 🎯😕🤔🤑🙃
Twitter's move to allow brands to target ads based on the emojis included in tweets isn't so weird if you consider emojis another type of...
Twitter is testing carousel ads again, but a different type
Advertisers can include up to 20 tweets, including ones sourced from normal people, in Twitter's newish slideshow-like carousel ad...
Twitter’s throwing the doors to its pre-roll video ad biz wide open
Twitter is letting brands buy pre-roll video ads through its Ads API, which could boost adoption, if Instagram's recent experience is any...
Twitter peeks at 360-degree video with Samsung campaign for NBA Finals
As Twitter gets closer to supporting 360-degree video, the NBA will tweet virtual reality-lite videos shot during the NBA Finals using a Samsung...
Twitter, like Facebook, adds old-school elements to its mobile ad network
Twitter is bringing its Twitter Audience Platform mobile ad network to the worldwide web and adding IAB-standardized ads to its...
Twitter renewed its upfront deals with these three agencies
Omnicom Media Group, Publicis Media and Dentsu Aegis Network were the three previously unnamed agency groups that renewed their upfront deals...
Twitter will bring its logged-out ads to the mobile web in Q2
With brands paying "nearly" as much for clicks on ads shown to logged-out users as logged-in ones, Twitter will stop limiting those ads to the...
Promoted Tweets with hashtags have higher CPAs, lower CTRs — & other surprises for DR advertisers
A Twitter study of 9,000 campaigns points to 9 characteristics that can make promoted tweets more successful for direct response...
Twitter misses revenue estimates as brand advertising biz weakens
After years of audience growth struggles, Twitter's ad business is now having a hard time, particularly with brand...
Twitter ads editor adds support for ad groups
Twitter ads editor gets better with an enhancement that allows ad groups for targeting and performance assessment....
Twitter Awards to recognize innovative ad campaigns
For its 10th anniversary, the Twitter Awards is giving brands, agencies and partners the ability to showcase their best #GoLive campaigns on the...
Twitter will sell one-third of ads in NFL Thursday game streams
Twitter has won the exclusive rights to stream 10 of the NFL's Thursday Night Football games globally during the upcoming...
Twitter simplifies conversion tracking & audience segmentation with universal tag
The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored...
Facebook Audience Network partners with third-party mediation platforms, including Twitter’s MoPub
The new Native Partner Program gives publishers using one of the approved mediation platforms access to FAN formats and...
Twitter celebrates brands and advertisers on its 10th birthday
A look at some of the stand-out Tweets and campaigns from marketers a decade...
On Twitter’s 10th birthday, why Madison Avenue execs #LoveTwitter
Unlike Wall Street, Madison Avenue is bullish on Twitter's prospects despite its audience growth struggles. On its 10th birthday, agency execs...
Twitter’s User Growth Stalled And Advertisers Don’t Care (Yet)
Creative opportunities and results, so far, appear to outweigh the lack of user growth. Moves into direct response pose new challenges,...
MoPub: Fortune 1000 Brands Spent More On In-App Ads Than Performance Advertisers In Q4
Increased participation in private marketplace transactions and added native and video ad supply helped propel brand...
What Twitter’s New Timeline Means For Brands And Advertisers
Twitter’s new algorithmic timeline became available globally on Wednesday. Twitter has been the place where brands can connect with users...
Twitter’s New “First View” Ad Spot Gives Video Ads Top Billing For 24 Hours
Auto-play Promoted Video ads appear in the top ad spot in the app and on the web....
