Twitter Expands Keyword Ad Targeting To User Timelines

twitter-target-tweet-featured Keyword targeting isn't new for Twitter advertisers -- they've been able to target keywords in Twitter search results since late last year. Starting today, advertisers can also target keywords in user timelines. The new targeting is available to all advertisers in all languages and markets, the company says. Here's how Twitter describes the new targeting: "...this new feature enables advertisers to reach users based on the keywords in their recent Tweets and the Tweets with which users recently engaged. This is an important new capability – especially for those advertisers looking for [...]

Report: US Mobile Ads To Reach $7 Billion This Year, Big Companies Dominate

smartphones 'Tis the season of mobile advertising forecasts. Within the last week three have been released from eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion and IDC now asserts that US mobile ad revenues came in at $4.5 billion for the year. IDC expects mobile advertising to reach $7 billion by year end, compared with eMarketer's $7.29 billion and BIA's $5.39 billion. The IDC forecast also says the following about 2012 mobile ad revenues: Search: 61 percent of mobile ad spending  ($2.8 billion) Display: [...]

SocialCentiv Wins More Than 1,000 Clients Since SXSW Product Launch

The marketing technology company HipLogiq launched their newest social media software SocialCentiv at last month's SXSW Conference. Within 30 days after its launch, the company says more than 1,000 companies had become customers. Designed for small to medium sized businesses, SocialCentiv claims to help companies identify potential customers on social media sites like Twitter, allowing them to reply to social media conversations with location-based offers. When someone uses an offer, SocialCentiv emails a referral incentive reward to the new customer. The software also includes reporting op [...]

EMarketer: Google Still Owns Mobile Ad Market, But Facebook Has Largest Share Of Mobile Display Ad Dollars

mobile internet display ad revenue share by company emarketer According to eMarketer, mobile advertising will reach $7.29 billion by the end of this year with Google projected to take home more than half, earning $3.9 billion in US mobile ad revenue for 2013. According to the report, US mobile advertising grew 178 percent last year and is expected to grow 77.3 percent this year, a five fold increase since 2011. Mobile ad dollars represent display, search and messaging-based formats served on mobile devices. Mobile advertising will continue to climb dramatically, with an expected $27.13 billion in total mobile ad revenue by 2017, just under 45 percent [...]

EMarketer: Google Takes Back Top Spot In 2012, Out-Selling Facebook In Digital Display Ads

display-ad-featured Google took the lead in US digital display ad revenue last year, earning $2.26 billion. After coming in second to Facebook in 2011, Google outsold their top competitor in 2012, selling $80 million more than Facebook's $2.18 billion. In last week's digital display ad earnings report, eMarketer predicts Google will continue to lead Facebook and Yahoo, earning an estimated $3.11 billion in digital display ad revenue by year's end. The overall US display advertising market is expected to grow 18.1 percent in 2013, with Google, Facebook, Yahoo, Microsoft and AOL forecasted to earn a combined [...]

Report: Twitter Will Near $1 Billion In Ad Revenue In 2014

twitter-money-featured In just 3 years, it's estimated that Twitter's global ad revenue will have increased by nearly tenfold. In 2011, the popular social networking service raked in 139.5 million dollars, while the newest projection from eMarketer is for $950 million in global revenue in 2014. While the revenue number is skyrocketing, the overall growth of Twitter ad revenue is not surprisingly retarding over time as it matures. The near $1 billion ad revenue in 2014 will signal a 63% growth from 2013, down from the 102.2% estimated growth this year. The biggest revenue driver on Twitter's ad growth is [...]

Calendar Live Enables Twitter Ad Targeting During TV Shows And Events

A new Twitter ad-buying platform aims to take Social TV advertising to the next level. As Adweek and other outlets have reported, TBG Digital's Calendar Live lets marketers choose TV shows and schedule targeted promoted tweets to run when those shows air. Calendar Live is one of the first tools released that uses the new Twitter ad API, which was launched last month to make it easier to run promoted tweets. With Calendar Live ad buyers can select TV shows and live events on roughly 35 channels by date and times and then add additional demographic or interest targeting criteria of the second [...]

Study: Correlation Between Tweets And TV Ratings

Twitter Logo A huge percentage of TV watchers (as much as 80 percent) are now on a "second screen" during a program, though they may not necessarily be engaged in a "social conversation" about the show they are watching. They may be shopping, writing emails or reading news, instead. However, a new study from SocialGuide (and Nielsen) found that Twitter activity and conversations were positively correlated with TV ratings. Twitter was one of three "statistically significant variables" associated with positive TV ratings. The other two were past ratings and TV advertising (on behalf of the show). Ni [...]

A 15-Second Peek Into Twitter’s Future With Video “Instant Replays”

twitter-video-tv-featured This week, Twitter introduced video "instant replay" for March Madness. By following the NCAA's @marchmadness account you can catch highlights from all of the college basketball games within a few minutes of them being broadcast. This is, of course, great for fans who can't watch or miss games featuring their favorite teams. However, it's much more significant in terms of Twitter's future and the future of video and video advertising on the site. The clips are a result of a partnership between Turner Broadcasting, Twitter and SnappyTV, which is providing the technology behind the 15-seco [...]

Small Twitter Advertisers Can Now Target Ads Like Big Brands (& Use The Advanced Interface)

twitter-advertising-featured Equality has arrived in Twitter's advertising system. The company has announced that small, self-serve advertisers now have access to the same "advanced" dashboard as bigger spenders, and can also target ads using the same options as big brands. These are things that Twitter has offered its bigger advertisers for some time now, but weren't offered to the little guys until today. Little advertisers logging in today will see the "Switch to Advanced" option at the top of the dashboard. And, whether they use that or not, they'll have access to new targeting options that only big advertisers [...]

Twitter Relaunches Ad Dashboard With Expanded Analytics

twitter-new-logo-blue Twitter advertisers will have access to expanded data about their campaigns as part of an upgrade announced today to the Twitter Ads center. There are a number of changes and additions that I'll highlight here: reporting of Promoted Tweets now includes all engagements, not just those the advertiser paid for more detailed campaign reports that show how different audiences engage with Promoted Tweets and Promoted Account campaigns -- including reporting based on device, location, gender and interest deeper reporting about the interests of advertisers' most engaged audiences Here's [...]

Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)

Twitter Logo Twitter's all-out assault on potential advertisers continued today with the latest in a series of blog posts explaining the benefits of doing Twitter ads. Today's target? The B2B community. The company is touting how tweets can have an impact on B2B tech audiences, again using statistics from its recent work with Compete. In this study, Compete examined the online activity of more than 6,000 Twitter users as they visited more than 400 B2B tech sites in late 2012. Two quick snapshot stats: 59 percent of Twitter users visited a B2B tech site during the study period, compared to 40 percent [...]

Twitter Likes Promoted Tweet Results, Pushes Brand Surveys Out of Beta

twitter-tweet-featured Today, Twitter released some initial findings of the Nielsen Brand Effect for Twitter's survey program that launched last fall to help advertisers measure the impact of their Twitter campaigns. The program is graduating from beta, and brand surveys will be "widely available" to advertisers in the United States, the United Kingdom and Japan. The findings of the beta studies include: Promoted Tweet exposure drove 22% increase in message association Brand favorability saw a 10% lift when users saw a Promoted Tweet campaign 2-3 times versus once. Users who engaged with a Promoted Tweet [...]

Twitter Launches Promoted Products API, Letting Marketers Buy Via Third-Party Tools

twitter-advertising-featured Little Twitter is growing up, today announcing it will offer an advertising API for its Promoted Tweets and Promoted Accounts products, a development allowing marketers to buy and optimize Twitter ads alongside their other media buying. The company has been testing the system for the last month or so, with beta partners Adobe, HootSuite, Salesforce, TBG Digital and SHIFT. "With the Ads API, marketers now have more tools in their arsenal to help them deliver the right message, to the right audience, on the desktop and on mobile devices — all at scale," wrote April Underwood, Twitter's prod [...]

Shop 140 Characters At A Time With New Twitter-AMEX Partnership

twitter-amex-logos The alleged collaboration between American Express & Twitter was true. Soon, users will be able ditch the malls and start shopping straight from your Tweets. Users can quickly set up their accounts on the AMEX Sync website. [youtube][/youtube] According to the Wall Street Journal, American Express customers that connect their card to their Twitter account will be able to purchase a specific set of products, including Kindle Fires and Donna Karan Jewelry, directly on Twitter. This AMEX-Twitter relationship isn't just a fling, as the two hav [...]

Report: Twitter To Release Ads API This Quarter

Twitter logo In 2013, it's estimated that Twitter will surpass the half billion mark in ad revenue for the first time. Since launch in 2010, Twitter has scaled up ad revenue with nearly 100% growth year after year. TechCrunch reports that they may be releasing a new ads API that would help incite the ad growth even further. A Twitter API would be a boon for big brands and firms, as custom advertising systems can be created with more advanced reporting, analytics and targeting. This API release was hinted at back in September when Twitter released the new API 1.1. In the initial API 1.1 terms, it was st [...]

Twitter Expands Keyword Targeting Choices For Promoted Tweets

twitter-advertising-icon Advertisers using Twitter's Promoted Tweets product have new keyword options to target their tweets in Twitter's search results, along with a new tool to import keywords from other online ad platforms. The company is launching three keyword matching options, along with the ability to use negative keywords, too. Search marketers will be familiar with the keyword matching options: exact match phrase match keyword match Using negative keywords acts similarly to other platforms; advertisers can indicate keywords that they don't want their ads appearing next to in Twitter search resu [...]

Twitter’s Ad Products Hit Southeast Asia With Help From Komli Media

Twitter Logo Twitter has partnered with Komli Media to launch Twitter ad products in Southeast Asia. In today's announcement, Twitter VP of international revenue Shailesh Rao, says Southeast Asia is one of the company's fastest-growing markets. "We are seeing significant interest from marketers who want to use our Promoted Products to build their businesses and connect with consumers," Rao says, "and working with Komli, and its management team, gives Twitter a strong partner with a footprint throughout the region." Komli specializes in digital advertising in the Asia Pacific area. It will manage [...]

Twitter Giving Out $1 Million In Ads To Lure New Small Biz Advertisers

twitter-advertising-icon Twitter's push to expand its advertiser base continues today with news that the company will give away up to a million dollars in ad credits to small business owners that haven't advertised on Twitter before. In its announcement, Twitter says that it'll give $100 credits to the first 10,000 qualified small businesses. The signup form details those qualifications: the business must be U.S.-based, have a complete Twitter profile (including profile image), tweet regularly, have at least 20 followers and be a new advertiser. Twitter says the giveaway is its way of supporting the Shop Small a [...]

Twitter Launches Gender Targeting For Advertisers

twitter-male-female-featured Twitter advertisers can now target their promotions based on gender. This type of targeting join the existing mobile, geographic and interest-based targeting options already available. Gender targeting may sound a bit strange since Twitter users don't have to declare if they're male or female anywhere in the account settings, but Twitter says that it's confident the science behind the new targeting is strong. Similar to our approach to interest targeting, we're able to understand gender by taking public signals users offer on Twitter, such as user profile names or the accounts she or he [...]

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