Geo-Targeted Ads Could Be Coming To A Twitter Feed Near You Before The End Of This Year

twitter-map-geotarget-featured While Twitter already offers ads targeting by gender, device, keywords, as well as TV shows, AdAge reports that the social network may be offering ads based on designated latitudes and longitudes, possibly as early as the end of this year. Using the new geo-targeted ad options, brands could drive more in-store traffic by posting tweets to users who are within close range of a specific location via their Twitter mobile app. An end of the year launch could mean new ad possibilities for retailers wanting to push foot-traffic during the holiday shopping season. According to the report on AdAge, [...]

Publicis Groupe’s VivaKi Signs Deal With Mass Relevance For Branded Social Media Curation

A new partnership with VivaKi, ad tech solutions and partnerships specialty unit of Publicis, and social curation platform Mass Relevance gives all of Publicis Groupe access to the platform and product suite. The platform is designed to help brands support their advertising campaigns through social media engagement "hubs", in real-time across all devices. Mass Relevance aggregates and filters social content from Facebook, Instagram, Google+, YouTube and Twitter in real-time to display a brand's social mentions and interactions across platforms in one branded area. The curated social conten [...]

Twitter-Chase Ad Partnership Courts More Small Businesses

Twitter Bird Twitter's full-court press to get more small business advertisers continues today with the announcement that it is partnering with Chase to hand out $1 million in free advertising. The deal combines advertising and education. Chase will give its four million small business customers access to workshops, case studies, etc., about how to use Twitter to grow their businesses. And Twitter is giving out a total of $1 million in free advertising. Eligible Chase customers can each get a $100 advertising credit to test the waters of Twitter advertising. It's similar to the Twitter-American Expre [...]

Twitter Inks Second Big Agency Deal, Data And Analytics Partnership With WPP

twitter-logo-tweet-200px Following up on its huge ad deal with Publicis Groupe's Starcom MediaVest Group in April, Twitter now has a "global strategic partnership" with advertising giant WPP. The deal includes several WPP units, including GroupM and Kantar, and was led by WPP's Data Alliance, a new unit that focuses on data partnerships and client data strategy. The partnership gives WPP access to Twitter's user data that it can leverage to "deliver more effective campaigns, enhanced targeting and more real-time insight to clients". The partnership will see the launch of new data products and services, the i [...]

Twitter Set To Launch FBX-Like Retargeting Ad Exchange [Report]

twitter-logo-tweet-200px In its latest effort to beef up advertising offerings, Twitter is aiming to get in on the rise of retargeting and programmatic, real-time ad buying. The company is  gearing up to launch a new ad retargeting exchange that would function much like the successful Facebook Exchange (FBX) and allow brands to retarget ads to site visitors when they are on Twitter. According to a report from AdAge, Twitter has been looking into the ad exchange idea since last year and meeting with FBX partners to learn about their approaches to retargeting on Facebook. No launch dates have been discussed, and Twi [...]

Twitter Launches TV Ad Targeting Beta For Select Advertisers

twitter-tv-video-featured Powered by its acquisition of Bluefin Labs, Twitter has launched TV ad targeting for Promoted Tweets. The service launches today in a limited beta for select advertisers running national TV campaigns in the U.S. Twitter is aiming to help marketers reach the 64 percent of users who use Twitter while watching TV at home. According to the company, 32 million people in the U.S. tweeted about TV programs last year. TV ad targeting is designed to give brands the ability to engage with consumers on Twitter who have seen their ads on TV. As part of the new service, advertisers will have acce [...]

Twitter’s Lead Generation Card Now Live For Selected Brand Advertisers

twitter-logo-2012-new After testing a lead-gen capable tweet internally, Twitter has now expanded the product to a select few brand advertisers -- and more will, no doubt, be able to access the technology soon. Twitter announced its new "Lead Generation Card" today. It gives brands a chance to drive new leads inside a tweet. Here's how Twitter describes it: The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form. When someone expands y [...]

Twitter, NBA Score Deal For Basketball Game Highlights, Ads In Tweets

twitter-nba-logos-200px Twitter's expansion into the wider content world beyond 140-characters continues with news today that it will be showing highlights of NBA playoff games inside tweets. And, as Bloomberg reports, the deal also includes video ads that will show along with the highlight videos. The NBA will post highlights from the current NBA playoffs using the #NBARapidReplay hashtag, and ads will show from sponsors including Sprint Nextel, Taco Bell and Sony Pictures. Adam Bain, Twitter's head of global revenue, declined to discuss financial details with Bloomberg. Earlier this week, Twitter and ESPN [...]

Twitter Rolls-Out Self-Service Ad Platform To All U.S. Users

twitter-tweet-featured Twitter announced at TechCrunch Disrupt today that its self-service ad platform is now open to all users in the U.S. Previously, the self-serve platform was available by invite only. Now, small businesses, bloggers and other users can use the Twitter ad platform to launch Promoted Tweets and Promoted Accounts ads. Back in March, Twitter announced upgrades to the self-serve platform that allow advertisers to target users by interest, gender, platform and device, and earlier this month, the company expanded keyword targeting capabilities to include users' timelines. The self-serve platf [...]

Followgen Founder Tells Twitter They Should Shut Down His Biz

Twitter Bird Usually, stories around Twitter's API are those of companies begging for access that have been shut down. This weekend, the exact opposite occurred. This odd case featured Followgen founder Myles Recny who released a blog post this weekend telling Twitter that they should shut down his company. In the bold move, Recny posted 500 words on how he started Followgen, the success and his worry around the product, concluding that he should be shut down or given access to the Ads API. Unlike the traditional Ads model, Followgen harnesses "favorites" to draw attention and build a following. Thes [...]

Twitter Strikes Major Ad Deal With Agency Worth “Hundreds Of Millions”

twitter-money-cash-featured The Financial Times (FT) is reporting that Twitter has struck a major deal with agency Starcom MediaVest Group (SMG), which is part of agency holding company Publicis. The deal, according to FT, is worth "hundreds of millions of dollars over a multiyear period." SMG clients include major brands such as Burger King, Comcast-NBCU, Honda, P&G, Coke, Microsoft and many others. The deal is being characterized as a "partnership." Years ago Publicis announced something similar with Google. As the FT points out, this announcement comes just ahead of the TV "upfront" where advertisers commit [...]

Twitter Expands Keyword Ad Targeting To User Timelines

twitter-target-tweet-featured Keyword targeting isn't new for Twitter advertisers -- they've been able to target keywords in Twitter search results since late last year. Starting today, advertisers can also target keywords in user timelines. The new targeting is available to all advertisers in all languages and markets, the company says. Here's how Twitter describes the new targeting: "...this new feature enables advertisers to reach users based on the keywords in their recent Tweets and the Tweets with which users recently engaged. This is an important new capability – especially for those advertisers looking for [...]

Report: US Mobile Ads To Reach $7 Billion This Year, Big Companies Dominate

smartphones 'Tis the season of mobile advertising forecasts. Within the last week three have been released from eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion and IDC now asserts that US mobile ad revenues came in at $4.5 billion for the year. IDC expects mobile advertising to reach $7 billion by year end, compared with eMarketer's $7.29 billion and BIA's $5.39 billion. The IDC forecast also says the following about 2012 mobile ad revenues: Search: 61 percent of mobile ad spending  ($2.8 billion) Display: [...]

SocialCentiv Wins More Than 1,000 Clients Since SXSW Product Launch

The marketing technology company HipLogiq launched their newest social media software SocialCentiv at last month's SXSW Conference. Within 30 days after its launch, the company says more than 1,000 companies had become customers. Designed for small to medium sized businesses, SocialCentiv claims to help companies identify potential customers on social media sites like Twitter, allowing them to reply to social media conversations with location-based offers. When someone uses an offer, SocialCentiv emails a referral incentive reward to the new customer. The software also includes reporting op [...]

EMarketer: Google Still Owns Mobile Ad Market, But Facebook Has Largest Share Of Mobile Display Ad Dollars

mobile internet display ad revenue share by company emarketer According to eMarketer, mobile advertising will reach $7.29 billion by the end of this year with Google projected to take home more than half, earning $3.9 billion in US mobile ad revenue for 2013. According to the report, US mobile advertising grew 178 percent last year and is expected to grow 77.3 percent this year, a five fold increase since 2011. Mobile ad dollars represent display, search and messaging-based formats served on mobile devices. Mobile advertising will continue to climb dramatically, with an expected $27.13 billion in total mobile ad revenue by 2017, just under 45 percent [...]

EMarketer: Google Takes Back Top Spot In 2012, Out-Selling Facebook In Digital Display Ads

display-ad-featured Google took the lead in US digital display ad revenue last year, earning $2.26 billion. After coming in second to Facebook in 2011, Google outsold their top competitor in 2012, selling $80 million more than Facebook's $2.18 billion. In last week's digital display ad earnings report, eMarketer predicts Google will continue to lead Facebook and Yahoo, earning an estimated $3.11 billion in digital display ad revenue by year's end. The overall US display advertising market is expected to grow 18.1 percent in 2013, with Google, Facebook, Yahoo, Microsoft and AOL forecasted to earn a combined [...]

Report: Twitter Will Near $1 Billion In Ad Revenue In 2014

twitter-money-featured In just 3 years, it's estimated that Twitter's global ad revenue will have increased by nearly tenfold. In 2011, the popular social networking service raked in 139.5 million dollars, while the newest projection from eMarketer is for $950 million in global revenue in 2014. While the revenue number is skyrocketing, the overall growth of Twitter ad revenue is not surprisingly retarding over time as it matures. The near $1 billion ad revenue in 2014 will signal a 63% growth from 2013, down from the 102.2% estimated growth this year. The biggest revenue driver on Twitter's ad growth is [...]

Calendar Live Enables Twitter Ad Targeting During TV Shows And Events

A new Twitter ad-buying platform aims to take Social TV advertising to the next level. As Adweek and other outlets have reported, TBG Digital's Calendar Live lets marketers choose TV shows and schedule targeted promoted tweets to run when those shows air. Calendar Live is one of the first tools released that uses the new Twitter ad API, which was launched last month to make it easier to run promoted tweets. With Calendar Live ad buyers can select TV shows and live events on roughly 35 channels by date and times and then add additional demographic or interest targeting criteria of the second [...]

Study: Correlation Between Tweets And TV Ratings

Twitter Logo A huge percentage of TV watchers (as much as 80 percent) are now on a "second screen" during a program, though they may not necessarily be engaged in a "social conversation" about the show they are watching. They may be shopping, writing emails or reading news, instead. However, a new study from SocialGuide (and Nielsen) found that Twitter activity and conversations were positively correlated with TV ratings. Twitter was one of three "statistically significant variables" associated with positive TV ratings. The other two were past ratings and TV advertising (on behalf of the show). Ni [...]

A 15-Second Peek Into Twitter’s Future With Video “Instant Replays”

twitter-video-tv-featured This week, Twitter introduced video "instant replay" for March Madness. By following the NCAA's @marchmadness account you can catch highlights from all of the college basketball games within a few minutes of them being broadcast. This is, of course, great for fans who can't watch or miss games featuring their favorite teams. However, it's much more significant in terms of Twitter's future and the future of video and video advertising on the site. The clips are a result of a partnership between Turner Broadcasting, Twitter and SnappyTV, which is providing the technology behind the 15-seco [...]

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