Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Tweeted

twitter-analytics-600 Twitter has new analytics available that let anyone understand exactly how viewed their tweets are. Those stats also clear something else up. Just like Facebook, what you share on Twitter isn't seen by all your followers. Facebook has been under fire for over a year as brands have noticed that their posts have gotten less engagement than in the past. A common reaction is that Facebook's news feed shouldn't be artificially deciding what to show to a brand's followers. "Just show everything, like Twitter does it," is a general refrain. Twitter even took a shot at Facebook over this, in [...]


Your Guide To All Things Hashtag Analytics & Optimization

Diet Coke #ShowYourHeart Campaign Hashtags. You've heard people talk about them, you've seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts. [youtube]https://www.youtube.com/watch?v=57dzaMaouXA[/youtube] #Origins The present use of hashtags dates back to 1988, when early internet users began including them in messages on the popular chat platform IRC. They were used to group messages, images and videos into categories. Hashtags reappeared on Twitter in 2007 when Nate Ritter used the hashtag #sandiegofire at the e [...]


Twitter Ups The Ante On Impression Metrics, Tests Showing “Views” In Tweets

twitter-app-600 Twitter is bringing more metrics to the people, experimenting with showing users how many times their tweets have been viewed. This test -- another potential tweak to provide positive feedback and encourage more use of Twitter --  was spotted on a users' iOS Twitter app and reported late today by Casey Newton in The Verge. Twitter has long provided analytics to advertisers and selected users about how well tweets performed  but those metrics focused heavily on retweets, favorites and replies. If rolled out to all users, this would move Twitter closer to Facebook Pages in the effort [...]


Twitter Deals Out In-Depth Analytics For Twitter Cards

Header-Cards Over the next few days some significant marketing enhancements will be arriving on your Twitter Cards. Today Twitter announced the official release of  Twitter Card analytics that will be available to all cards users. The goal of this upgrade is to help users gain more insight into the type of media that performs the best on Twitter. The new improved interface is geared to help uncover valuable insights and features the following main analytical elements: Snapshots This screen displays a large scale look at overall content performance on Twitter including Tweets that link to a we [...]


Latest Twitter Experiment, @AchievementBird, Shares Analytics Via Direct Message

achievement-bird-tweets Twitter's latest experimental account uses direct messages to send users updates on milestones such as how many times you've been retweeted and favorited. It's called @AchievementBird, and it appears to work in much the same way as other Twitter experiments like @MagicRecs and @EventParrot. If you're following @AchievementBird, Twitter will send direct messages with statistics about how your accounts and tweets are performing. The account is set to private and my request to follow a few hours ago hasn't been approved yet. We caught wind of the new experiment via TechCrunch's article, [...]


Twitter Launches Conversion Tracking, Now Available Globally

twitter-new-logo-blue Today, Twitter has announced the global availability of long-awaited conversion tracking capabilities. Conversion tracking gives advertisers better insights into how Twitter ads are driving conversion actions on their sites. Twitter's conversion tracking tag captures the impact of users who engaged with Promoted Tweets as well as those who simply viewed a Promoted Tweet, what's often referred to as a view-through conversion. In addition to clicks, engagement attribution includes Tweet expands, retweets, replies, favorites and follows. Advertisers can adjust the attribution window for bot [...]


Twitter Quietly Adds Website Analytics (& You’ll Love It)

twitter-data-analytics-featured Did you know you can see how your website is performing on Twitter? You can see all the tweets that link to your website, whether or not they include your @username. You can see tweets that link to any specific page on your website. You can see how often Twitter users click on links to your website, or to any specific page. It's true. And it's all right there in Twitter Analytics, quietly added sometime in the past couple months. Back in June, when we covered the Twitter Analytics public launch, the "Analytics" dropdown had two options -- Timeline activity and Followers. Both of tho [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!