The Twitter IPO: Key Facts, Figures & S-1 Filing Document Explained by Marketing Land

Twitter Shopping Coming Soon? “Buy Now” Buttons Seen In The Wild

twitter-buy-shopping-featured Evidence of Twitter plans to enable users to make purchases by clicking on tweets surfaced Monday afternoon. "Buy now" buttons appeared in several tweets apparently generated by the shopping app Fancy, Re/code's Jason Del Rey reported. The buttons only showed up on mobile devices and are no longer visible. Re/code reported that "tapping on them didn’t do anything. But Re/code did speak to someone who said that tapping on the button earlier on Monday did lead to a checkout page opening up within the Twitter app. Re/code could not replicate that experience." This isn't the first time Fan [...]

Amazon’s Cart Gets More Mobile: Now Add To #AmazonCart While Browsing Twitter

AmazonCart on Twitter Reply with #AmazonCart to add the Banana Slicer to your Cart! — Amazon (@amazon) May 5, 2014 Amazon has launched a new feature on Twitter that allows users to automatically add items to their Amazon shopping carts by including a hashtag along with an Amazon product link in a Tweet. Users can reply to any Tweet with an Amazon product link -- including those posted by the official Amazon twitter account, Amazon's affiliates or sellers -- with the hashtag #AmazonCart in the US -- or #AmazonBasket in the UK. After adding items to th [...]

With Cover Buy Twitter Joins Battle Of Android Homescreens

Cover acquired by Twitter First there was Facebook Home, then Yahoo with Aviate and now Twitter with Cover. Cover is another Android launcher or intelligent homescreen. Yesterday Cover announced it was being acquired by Twitter. Terms weren't disclosed. Cover says it will be business as usual, at least for the time being. Like Aviate, Cover will show different apps in different locations, at different times of day. It's a personalization tool essentially. It's possible that the Cover team will be deployed to create more personalization and contextually relevant experiences on Twitter for mobile devices general [...]

KLM Becomes First Airline To Take Payments Via Twitter

Twitter-Large Today, KLM Royal Dutch Airlines announced that its social media followers could pay for tickets and other services via Twitter. It's not quite the same as using Twitter to accept payments or using a stored credit card on Twitter (like iTunes). However, it points toward much more commerce happening on the social site. The airline said that it was responding to user requests in developing the system. The way that it works is that "KLM sends a link to the customer in a private message on Facebook or Twitter." The customer then selects a payment method from a list and completes the transaction [...]

Rebel With A Twitter Cause: CMG Sues Twitter For Ownership Of @JamesDean Account

James Dean Last Friday, The Hollywood Reporter disclosed a lawsuit filed by CMG Worldwide against Twitter. CMG, a firm that manages the commercial real estate of deceased celebrities, is suing the social media site along with five John Does, whose identifications are protected by Twitter, for unauthorized use of James Dean's name and image. Representing the James Dean estate, CMG's lawsuit is an an attempt to close the @JamesDean Twitter account which is managed by one of the John Does listed in the case. When asked about the lawsuit, CMG's CEO Mark Roesler claimed it is about ownership, and the [...]

How Twitter Plans To Fix Its User Growth Problem

twitter-tools-fix-repair-featured Twitter's first earnings report was a mixed bag today: strong on revenue, but weak on user numbers. Twitter's monthly active userbase (MAU) reached 241 million at the end of Q4, but that's only an increase of nine million users during the quarter. It's the smallest quarterly increase in MAUs over the past two calendar years. In the US, Twitter added only a million new users during Q4. And the market is punishing the company over the slow user growth, with the stock down about 18 percent in after-hours trading as I type. CEO Dick Costolo knows the company has a user growth problem, an [...]

Twitter Beats With $243 Million Revs, Mobile 75 Percent Of Ads

Twitter-Large Twitter reported quarterly and 2013 full year earnings this afternoon. The company easily beat financial analysts' top-line expectations with $243 million in revenue. That represented growth of 116 percent year over year (YoY). For the full year Twitter said that it had just under $665 million in revenue. The company sustained a loss of $511 million for Q4 and a full year loss of $645 million. Twitter said it had 241 million Monthly Active Users (MAUs) in Q4, which was up 30 percent YoY. It also reported 184 million mobile MAUs. Timeline views were apparently down quarter over quarter, tho [...] Screenshot Shows How Twitter E-Commerce Might Work

Twitter logo If a screenshot found today on's website is accurate, the company may be close to partnering with Twitter to bring e-commerce to individual tweets. Re/code broke the news this afternoon of a program called Twitter Commerce and reported that would be at least one of the consumer-facing partners that would make shopping from a tweet reality.'s part of the program is detailed in publicly available image that Re/code discovered on's website. The image was available at but has since been remove [...]

Twitter Alerts Gains New Features, Rolls Out To Additional Countries

ip5_alert_screenshot_0 Twitter's Alert feature is becoming much more robust. Launched back in September, the goal of Twitter Alerts is to provide pertinent information in times of crisis. Users can subscribe to alerts from a specific handle, and alerts will be sent directly to their phone. Today both iOS and Android apps now give users the option to subscribe to the alerts directly on the app as 30 additional entities across the globe are rolling out. To subscribe to alerts from a profile users simply need to navigate to the account profile and click on the bell icon. You'll now begin receiving alerts from that e [...]

Twitter Rumor Roundup: 3 Active Tests & Enhancements Currently In The Works

Twitter Logo Much like rival Facebook, Twitter has been overly active since their November IPO. Over the past week many rumors, tests and trials have been uncovered so we've compiled a roundup of the top confirmed Twitter tests, reports and rumors over the past few days. Rumor: Edit Feature For Tweets In The Works Ever wish you could re-work any of the 140 characters that you just posted to your account? Well, your wish may soon be granted. According to The Desk, Twitter is working on a way for users to edit Tweets for a limited time after they've been posted. The article confirms this from three sources [...]

Twitter Voted #1 Top Tech Employer & Ranks 2nd On List Of 50 Best Places To Work

GlassDoor Best Places to Work Glassdoor has released its list of the 50 Best Places to Work, along with a list of the Top Tech Companies to Work for in 2014. According to the announcement, Twitter ranks high on both lists, voted No. 2 for the Best Places to Work overall, and No. 1 for top tech employers. Among the 50 best places to work overall for companies with 1,000 or more employees, 22 are tech companies. Four of the tech companies on the list are making their first appearance this year, including Twitter's high-ranking debut at No. 2. For top tech employers, Twitter's No 1. ranking is followed by Linkedin at No [...]

American Express To Sponsor Fox TV Clips Promoted Through Twitter Amplify

twitter-tv-video-featured Fox Broadcasting Company along with American Express are the latest to partner with Twitter's second screen promotional program Amplify. Fox will bring American Express-sponsored video clips of several of its top scripted shows including "The Mindy Project", "Glee" and "Brooklyn-Nine-Nine" to Twitter. The content will be marked as promoted by American Express, along with short pre-roll video ads running ahead of each clip. Twitter and the network each receive a portion of the ad revenue. Jean Rossi, executive vice president, Sales, Fox Broadcasting Company, said, “We are thrilled to co [...]

Twitter Ends Day 1 As Public Company In The Clouds

Twitter logo Twitter's offering price was $26 but by the end of the day the stock had risen dramatically and closed at $44.90. Earlier in the day financial analysts were arguing that the company had under-priced its IPO and "left a billion dollars on the table." Nonetheless the execution of the IPO was deemed "flawless" by many, especially in comparison to Facebook's badly managed IPO. Twitter's market cap is now $24.4 billion (up from $18 billion this morning). That's only $10 billion less than Yahoo but quite a bit less than Facebook's $115.8 billion. Still some financial analysts believe Twit [...]

Twitter Prices IPO At $26 Per Share, Goes Public Tomorrow As TWTR

Twitter logo Ready to get some stock in Twitter? The company, which will list publicly on the New York Stock Exchange tomorrow under the symbol TWTR, will sell for $26 initially. Twitter announced the news via a tweet today. Here's the tweet: We just priced our IPO. — Twitter (@twitter) November 6, 2013 The tweet contains an image of text that says that 70 million shares will be offered at $26 per share. Twitter's underwriters have an option to purchase up to 10.5 million additional shares within 30 days. [...]

Oreo, Taco Bell, Old Spice & ESPN Are Featured Brands In Twitter’s IPO Roadshow Video

twitter-new-logo-blue (Note: Autoplay video embedded below. Adjust your volume as needed.) Four brands made the cut and had some of their most famous tweets included in Twitter's new IPO roadshow video, which the company released today in preparation for next week's roadshow and offering shares during the week of November 4th. The video is Twitter's introduction and pitch to investors, and features co-founders Jack Dorsey, Evan William and Biz Stone talking about how the company has grown since its debut in 2006. There are two versions: a full-length video that runs almost 40 minutes, and a shorter version th [...]

Twitter Will Raise More Than $1 Billion In IPO

Twitter logo Twitter amended its S-1 filing document for the third time yesterday. This time the company offered share pricing and placed a more precise value on its IPO: up to $1.4 billion. Twitter said that shares would be tentatively priced at between $17 and $20: Prior to this offering, there has been no public market for the common stock. It is currently estimated that the initial public offering price per share will be between $17.00 and $20.00. Our common stock has been approved for listing on the New York Stock Exchange under the symbol “TWTR." Initially Twitter will sell 70 million shares (wit [...]

The Marketing Land Guide To The Twitter IPO: Key Facts, Figures & S-1 Filing Document

twitter-money-cash-featured Marketing Land's simplified version of key facts, revenue figures and usage stats pulled from the Twitter S-1 filing with the SEC in October 2013. Follow along with Marketing Land's complete news coverage of the Twitter IPO process, along with insight and analysis on what it all means for digital marketers. [...]

Twitter Amended S-1: Over 70 Percent Of Revenue From Mobile

Twitter-Image Twitter released its S-1 form on October 3. In that document, the company reported revenues of just under $317 million in 2012 and revenues of slightly less than $254 million for the first six months of 2013. This afternoon, Twitter amended its S-1 to reflect Q3 earnings of roughly $168 million. Thus, for the first nine months of this year, Twitter generated revenues of $422.2 million and a loss of approximately $126 million (vs. a little more than $68 million for the same period last year). Accordingly, Twitter will easily clear $500 million in revenue for 2013. Previously, Twitter rep [...]

Twitter Users Now Able To Receive Direct Messages From All Users (Whether They Are Following Or Not)

Twitter logo As Twitter nears their IPO, the features keep on rolling in for marketers. A new setting for Twitter accounts will give marketers the ability to receive private messages from all Twitter users. This will be a boon for marketers who don't want to address customer service issues, hot topics or sensitive material with a public Tweet. This isn't the first direct message change recently either.  Last week it was rumored that Twitter was testing an @EventParrot account that would deliver breaking news via Direct Messages. Prior to news, Twitter tested a @MagicRecs account that would notify user [...]

Twitter’s S-1 Highlights Strength Of Mobile, International Advertising Opportunities

twitter-map-geotarget-featured In its S-1 filing made public yesterday, Twitter disclosed international users make up 77 percent of Twitter’s average MAUs (monthly active users). Yet, international advertisers generated just 25 percent of consolidated revenue in the three months ended June 30. Twitter’s second quarter advertising revenue per timeline view (which is what the company is reporting instead of revenue per user, and which actually means revenue per 1,000 timeline views) was $0.80, a 26 percent year-over-year increase according to the filing. The revenue per timeline view is significantly higher in the U [...]

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