Twitter: Business Issues
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Twitter-NBA deal marks first exclusive original shows for social network, company confirms
Twitter's two-year renewal with the NBA marks the first time Twitter has secured exclusive original shows and changes who oversees ad...
Twitter will tell brands more about people who see their tweets, visit their sites
Twitter is opening Gnip's Audience API so that any brand can access demographic and interest data about anyone who sees its tweets or visits its...
Twitter’s live TV lineup grows with three Bloomberg weekday shows
Bloomberg will air three of its weekday news shows live on Twitter, and the companies will share the resulting ad...
Twitter, CBS discuss ad sales tied to Democratic, Republican convention live streams
Twitter will be the only social network to live-stream CBS News's coverage of the Democratic and Republican...
New ‘Dashboard’ tool from Twitter gives businesses a simple, all-in-one management suite
A streamlined solution make it easier for novice social marketers to successfully navigate the Twitter...
Twitter’s throwing the doors to its pre-roll video ad biz wide open
Twitter is letting brands buy pre-roll video ads through its Ads API, which could boost adoption, if Instagram's recent experience is any...
Twitter, like Facebook, adds old-school elements to its mobile ad network
Twitter is bringing its Twitter Audience Platform mobile ad network to the worldwide web and adding IAB-standardized ads to its...
Twitter data show most tweets from brands, publishers, celebs contain links
A majority of the tweets posted by the most popular brands, celebrities and publishers on Twitter contain links, according to data pulled by...
Twitter will reportedly stop counting links, photos against tweets’ character counts
Twitter will stop counting links and photos against its 140-character limit some time in the next two weeks, according to a Bloomberg...
Twitter renewed its upfront deals with these three agencies
Omnicom Media Group, Publicis Media and Dentsu Aegis Network were the three previously unnamed agency groups that renewed their upfront deals...
Twitter will bring its logged-out ads to the mobile web in Q2
With brands paying "nearly" as much for clicks on ads shown to logged-out users as logged-in ones, Twitter will stop limiting those ads to the...
Twitter misses revenue estimates as brand advertising biz weakens
After years of audience growth struggles, Twitter's ad business is now having a hard time, particularly with brand...
Associated Press Teams Up With Twitter To Track 2016 Election-Related Tweets
AP's Election Buzz tool tracks Twitter activity and Google search volume for candidates and politically-charged topics....
Twitter’s 2016 Roadmap: Live Video Ads, Easier Replies, Expanding Moments & More
Twitter reveals several planned improvements for 2016 in the name of fixing "broken windows" and making the service more...
Twitter Has $710 Million Q4, 86% Of Ad Revenues Came From Mobile
Twitter announced Q4 earnings this afternoon and disappointed investors. Revenues of $710 million were up 48 percent versus 2014 but in line...
Twitter Exodus Over The Weekend As Key Executives Leave
Several key executives announced their departure from Twitter on Sunday....
Twitter Sustains Massive Outage Across Web, Mobile & APIs
You may have issues using Twitter this morning. They are working on fixing a service...
Twitter Updates Rules To Fight Abusive Behavior
Months after ex-CEO Costolo said company "sucks" at dealing with abuse, Twitter finally calls out specific types of user behavior that won't be...
Exclusive: Twitter’s Richard Alfonsi Talks Direct Response Advertising Growth Efforts
The Twitter ad executive also announces three test expansions and talks about the TellApart acquisition and DoubleClick deal....
Twitter CEO Jack Dorsey Confirms Company Will Lay Off 336 Employees
In an email to all employees, Dorsey confirmed biggest cuts will come from the company's product and engineering teams....
