The Twitter IPO: Key Facts, Figures & S-1 Filing Document Explained by Marketing Land

Cash-Strapped Euro Governments Look To Online Giants For Additional Tax Revenues

tax-money-180px Google, Facebook, Twitter and even Starbucks are being criticized and investigated for what several European governments consider to be tax avoidance. In the UK and France in particular Google is under scrutiny. And earlier this week a French newspaper (albeit like the satirical Onion) reported that French authorities had served a whopping EUR 1 billion tax bill on Google. Google has denied that it has received such a bill. Google's practice of billing advertisers and running profits through its Irish subsidiary, which is legal, allows the company to minimize taxes. According to a Reuter [...]

Twenty Dollars For A Twitter App? Blame Twitter’s API Rules

twitter-api-developers-featured Would you pay $20 for a Twitter client? Especially when Twitter has its own free client, and several other Twitter clients are also free? That's the question that Tapbots is asking Twitter users. The company, makers of the excellent and popular (and free) Tweetbot client for iOS, has just released its desktop Mac version of Tweetbot ... and it comes with a $19.99 price tag in the Mac App Store. Why? In its announcement today, Tapbots says $20 is "not that expensive" for a piece of software that might get used every day. But the price isn't just a reflection of development time and cos [...]

Twitter Broke Another Tweet Record And, Sorry TechCrunch, But You Bet It Matters

twitter-money-200px The first U.S. Presidential debate on Wednesday night led to yet another -- and completely unsurprising -- record for Twitter activity. The Twitter communications team spread the news shortly after the debate ended, saying that the debate topped activity during both the Republican and Democratic National Convention and was "the most tweeted about event in US political history." That last bit is pretty cheeky. US political history? Since Twitter's only been around for six years, I'd say that different wording was in order, but I wouldn't go so far as to throw the whole idea of tweet miles [...]

IFTTT To Drop Twitter Triggers, Will Keep Twitter Actions

ifttt-logo Update: Due to new information, the original headline of this story has been changed. Please see the postscript at the end of the original article. If This Then That (IFTTT) is notifying users today that it will stop supporting Twitter-based "triggers" as of next Thursday, September 27th. But the service will still allow users to create actions that use Twitter as the "action" -- the end result of a trigger. In a letter to users, IFTTT CEO Linden Tibbets says Twitter's new developer guidelines mean that IFTTT users can no longer use the service to send tweets to Dropbox, Evernote, email [...]

As Expected, Twitter Drops Support For Third-Party Image Uploads

twitter-settings Twitter debuted a shiny new user profile page today and simultaneously launched new versions of its official iOS and Android apps. Much was made of the changes, but lost in the PR blitz is this: Any Twitter user that posts photos to the service from now on will be doing it via Twitter's own photo service, not via one of the many third-party providers such as yFrog, Mobypicture or Twitpic. The option to choose a photo service is now missing in the settings on Twitter's mobile apps. Users can still choose a video hosting service (for how long, one has to wonder) and a read later service, [...]

Report: Outside Image Services Next On Twitter’s Hit List

twitter-camera-images-200 If you're one of those third-party image services that works with Twitter, it might be time to start thinking about a pivot. Having already circled its API wagons to the detriment of LinkedIn users, Instagram users, and angering many with its new developer ecosystem vision, Twitter appears set to drop the hammer next on companies like TwitPic, yFrog and other image services. According to BuzzFeed, Twitter is about to drop support for third-party image services from its official apps -- perhaps in the next round of app updates. Noah Everett, founder of TwitPic, tells BuzzFeed that Tw [...]

Twitter Releases API 1.1, Says It May Include Ads Later

twitter-api-developers-featured Three weeks after announcing its plans for a new API and associated developer rules, Twitter today formally released API 1.1 to developers. Along with the new API, Twitter has also updated the API Terms (what Twitter calls its "Rules of the Road") and display requirements. In his blog post, Twitter's Jason Costa went out of his way to clarify one of the developer community's biggest complaints about the more restrictive API -- the 100,000 user token limit. Costa says that will only apply to certain apps: The 100,000 user token limit applies only to the small set of clients replicati [...]

Not All Developers Hate Twitter’s New API Rules

happy-sad-faces-featured The dust is still settling on yesterday's news that Twitter is prepping a new API for release in the near future. And while many developers immediately slammed Twitter's new rules, not everyone is angry about the changes. Aaron Gotwalt, who co-founded the now-defunct CoTweet, said on Twitter this morning that he thinks the new API rules are friendly toward developers. As a guy who built a successful startup on the Twitter platform, I'm pleasantly surprised at how developer-friendly the 1.1 rules are. — Aaron Gotwalt (@gotwalt) August 17, 2012   If you're not familiar with it, [...]

Using Star Trek To Explain Winners & Losers In Twitter’s New Ecosystem “Quadrants”

Twitter Announces New API, Details Its Vision For Developer Ecosystem Twitter announced new rules for accessing its data today and how those are designed to encourage certain types of products and services while discouraging others. It even published a "quadrant" chart to explain all this. The world of Star Trek has quadrants, too. I thought it would be fun and perhaps useful to blend the two for those who may be confused about what Twitter did today. Safety In The Alpha Quadrant [caption id="attachment_19112" align="alignright" width="192" caption="Captain Kirk, from"][/caption] In Star Trek, the Alpha Quadrant is home to several core Federati [...]

Twitter Announces New API, Details Its Vision For Developer Ecosystem

twitter-api-developers-featured Twitter developers may not like some of the details, but they finally have more clarity about Twitter's plans for its API and how it expects the overall developer ecosystem to look and operate in the future. About six weeks after it warned developers that "stricter guidelines" were coming, Twitter announced the new rules today. They'll take effect "in the coming weeks" when Twitter releases version 1.1 of its API. Developers will have six months to migrate to the new API and fall in line with the new rules. Those new rules include: Required authentication: Applications won't be able t [...], A Twitter Competitor, Crowdsources $500,000 In Funding

appnet-logo Some in the marketing and developer communities are buzzing with the weekend's news that, a potential Twitter competitor, raised more than $500,000 in funding -- not from venture capitalists, but from its new users. With about 12 hours left in its fund raising window, currently says it's raised $734,850 from 11,205 supporters. is the brainchild of Dalton Caldwell, who founded the now-defunct social/music site imeem in 2003. Caldwell most recently made headlines for a Dear Mark Zuckerberg letter in which he wrote about the frustrations of dealing with Facebook's me [...]

Twitter Apologizes, Admits One Department Helped NBC Get Journalist’s Account Suspended

twitter-nbc-olympics Twitter has confirmed that one of its departments helped NBC report the account of journalist Guy Adams to another of Twitter's departments as violating Twitter's privacy rules, getting the account temporarily suspended. Twitter's apologized for that interaction. The Apology In a blog post today, Twitter's general counsel Alex Macgillivray wrote: We want to apologize for the part of this story that we did mess up. The team working closely with NBC around our Olympics partnership did proactively identify a Tweet that was in violation of the Twitter Rules and encouraged them to file a support [...]

Why Adams & Not Others: Twitter’s Suspension Of Journalist’s Account In #NBCFail Flap Raises Questions

Guy Adams On CNN Yesterday, journalist Guy Adams, who writes for The Independent, found his Twitter account had been suspended. The reason? Twitter claimed he tweeted the email of an NBC executive in charge of that network's Olympics coverage in a way that violated Twitter's rules on privacy. But why suspend Adams and not so many others, including celebrities, who have done the same thing? Adams is back on Twitter now, saying that Twitter emailed him that NBC retracted its original complaint. This follows on news today that Twitter itself may have tipped NBC to the tweet and suggested a way that it co [...]

Instagram Hits 80 Million Users, Loses Access To Part Of Twitter API

Instagram_logo Instagram, the social photo-sharing site that Facebook bought earlier this year for about $1 billion, says that it's now crossed the 80-million-user level. That user base has also shared nearly four billion photos, the company says. But those users will find a slightly less functional mobile app when they upgrade to the latest version. As TechCrunch is reporting, the "Find Friends" tool no longer supports Twitter. A user clicking the button to find friends via Twitter gets a pop-up message that, according to TechCrunch's screenshot, says: Unable to Find Friends Twitter no longer al [...]

Twitter’s NBC Olympics Partnership: A Sign Of Things To Come

twitter-nbc-olympics Twitter and NBC have announced a new partnership around the 2012 Summer Olympics, which begin this week in London. The partnership centers on Twitter's third "hashtag page," which will go live later this week at Twitter will have staff monitoring Olympic-related tweets from athletes, coaches, Olympics officials, NBC personalities and others and curating the best content surrounding the #Olympics hashtag on a single page. NBC will promote the page and the hashtag during its on-air coverage across each of the networks that is providing coverage, including in primeti [...]

Twitter Tightens API Rules: LinkedIn Partnership Is First Casualty

twitter-linkedin-logos A three-year agreement that allowed tweets to auto-publish to LinkedIn is the first casualty of Twitter's plans to tighten rules that cover how its API may be used. In a blog post today, Twitter's Michael Sippey says the company is dialing up enforcement of its API terms with partners in the company's continuing pursuit of giving users a consistent Twitter experience. Ultimately, we want to make sure that the Twitter experience is straightforward and easy to understand -- whether you're on or elsewhere on the web. The first casualty of Twitter's increased enforcement is [...]

A Look Inside Twitter’s New San Francisco Headquarters [PHOTOS]

twitter-office-featured You may know that Twitter recently moved. The growing company has new digs at Market Square, a decidedly not-very-modern-looking property that was completed in 1937. (It's classic California Art Deco, as you'll see below.) But make no mistake, the interior of Twitter's space is decidedly hip, technically capable and seems to fit the company like a glove -- at least the portions that several Marketing Land/Search Engine Land editors were allowed to see during a visit last week. We thought we'd share a few of the photos that we took and, at the end, we'll include a slideshow of photos fr [...]

Twitter Tweaks Logo And Ditches Text From Brand Identity

Everyone's favorite little bird is growing up ... and taking off.   Today Twitter announced the release of a modified logo of the Twitter bird taking off.  The bird also looks to have gone to the stylist as well as the little tuft from the head has also been removed: With the addition of the new logo comes the subtraction of previous imagery.  A full trademark guide exists and older, recognizable trademarks like the lowercase text have been removed.  The guide also shares the proper format for displaying Twitter marks from broadcasting to offline marketing. Finally, here's a v [...]

Twitter Buys Posterous, Will Keep It Alive For Now

twitter-posterous-logos Twitter and Posterous have both announced that the former has acquired the latter. Here's the wording from from Twitter's blog post: Today we are welcoming a very talented group from Posterous to Twitter. This team has built an innovative product that makes sharing across the web and mobile devices simple -- a goal we share. Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better. Posterous is perhaps most closely compared to Tumblr -- sort of a cross between a blogging platform and a sharing service. [...]

Social Summary Creator Summify Acquired By Twitter

In a blog post today Summify,  a leading social summary provider, announced it was being acquired by Twitter.  Summify is a product that takes social and news feeds and delivers only the top content (summaries) to users. This is just one of Twitter's many acquisitions including Tweetdeck (desktop client), Summize (search client), Tweetie (mobile app.)  No financials were discussed, but the Summify team will be relocating from Vancouver to the San Francisco area. With the acquisition, some features will be stripped and new account creation will be unavailable.  The features [...]

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